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Why You Should Ignore The LinkedIn Gurus And Communicate Like A Human Again

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Forget The LinkedIn Guru's And Communicate Like A Human - Tim Denning

There is an increasing number of LinkedIn Guru’s popping up all over the place. They come offering a dream that will almost always guarantee you failure on a platform like LinkedIn. Within my own company, I have been able to make it to the top 1% of experts in my field and reach extraordinary levels of engagement.

I don’t tell you this to impress you; I tell you this because hopefully it will allow you to learn some of the lessons that I found out through trial and error. What I am about to share with you is the no BS approach to creating something on LinkedIn that is truly unique.

LinkedIn can be a powerful tool when used correctly although it requires you to go beyond yourself and think about other people. It requires you to cut through the noise and do something that so few people embark on.

So forget the LinkedIn Guru’s and try my ten tips so you can start communicating like a human again:

 

1. Emotive posts go viral

Rule number one is emotion is what creates viral posts on LinkedIn and this only comes from acting like a human and not like a robot from a company. The easiest way to prove this is to click the three dots below “publish a post” on your LinkedIn homepage, and click “Top Updates.”

Read through all the posts that have more than 1000 likes and you will see they all have one thing in common: each post is emotive, real, authentic and spreads some form of positivity. This didn’t happen by accident; it’s because LinkedIn gurus have it all wrong – no one cares about self-promotion.

What I do is find something I’m passionate about – like success – and then create posts around this passion that are written in a human way, but have a slight slant towards business. For example, if you are going to post about winning a grand final in your favourite sport then make sure you tie it back to how this experience has helped you at work or in your business.

80% of business is psychology, and only 20% is the mechanics, so content on LinkedIn that taps into our psychology is a great way to get people talking to you and interested in what you do. Two examples of extremely popular posts from my LinkedIn page are:

1. A post I wrote about Addicted2Success raising $50k USD to build two schools in Laos and Africa.
2. A post I wrote about my $100M friend who became homeless and the lessons he taught me.

These posts are straightforward in their approach, but hugely powerful because they deliver emotion on a plate and validate the reason why I do business in the first place.

 

2. Ignore anyone who says “Personal Brand”

I hear a lot of LinkedIn gurus use the phrase “personal brand” too often. Personal brand really just translates to “I want to promote myself and tell you how good I am.” Again, this way of communicating is boring and no one is interested in this way of talking.

” Your brand will indirectly become more known when you add value to your LinkedIn connections. If you’re not adding value and just promoting yourself, then I promise you, you will be ignored ” – Tim Denning

 

3. It’s okay to add people you haven’t met

There seems to be this unwritten rule that you can’t add connections on LinkedIn that you don’t know or haven’t met – this is total BS. If you only add people who you know, then you will have a small circle of people in your network, and you will be less likely to find new ideas.

There are some weirdo’s on LinkedIn who get offended when you add them and haven’t met them, and then send you this big long message about why you need to prove yourself to them. Forget those jokers as they only make up .01% of LinkedIn users and don’t let them put you off.

Find people who you don’t know from companies you are interested in and add them so you can start to expand your world. Don’t go crazy though and don’t be a spammer. I have added people a small number of people I don’t know, and it’s got me some great face-to-face meetings because of it.

Humans are curious, so if you add someone you don’t know, and they also realise they don’t know you, they are highly likely to look at your profile, and if what you have to say is interesting, they will probably contact you.

One thing to remember though if you take this approach is to make sure your profile is top notch otherwise it won’t resonate with people you are adding, and they will decline your request.

 

4. Don’t send spam Inmails

There are lots of nutjobs on LinkedIn that send these giant long spammy Inmails to people they have never met. Don’t be one of these wacko’s, as most people will just ignore you. The rule I follow is no more than nine sentences in an Inmail. The majority of messages are read on people’s mobile phones and 30 lines of words will be too long for them to read.

Secondly, imagine you met someone for the first time and the first thing they did was give you a ten minute sales pitch about their product before you have even had a chance to say your name. You are guaranteed to dislike this person so if you wouldn’t act like this in real life, why would you do this on LinkedIn? The answer – you wouldn’t.

 

5. Make it not about you

To come across as a human on LinkedIn you need to not make it all about you. When you post, try and think of ways you can add value to your audience and share tips that people will find interesting.

Avoid talking about your company, in fact, shut up about your company as much as possible! No one wants to hear a boy scout or girl scout who keeps waffling on about how great their company is. It’s okay to mention it here or there just don’t over do it.

The LinkedIn gurus I have seen say to post everything that your company ever says and what ends up happening is you have a news feed all about your own interests.

No one will listen to this way of communicating, and you will be ignored by most, except the other people in your company who may write comments of agreement under your post because they have drunk the same cool aid as you.

 

6. It’s a conversation starter and keep in touch tool only

LinkedIn gurus keep telling me that I should be pitching services and sharing customer testimonials on my feed. They then tell me I should track these prospects in a CRM and mark the source as LinkedIn.

Forget The LinkedIn Guru's And Communicate Like A HumanLet me tell you one simple thing to keep in mind: LinkedIn is a conversation starter and a keep up to date with people tool only. Through these two actions, you will get sales prospects but these people won’t become prospects until you take the conversation off LinkedIn.

What LinkedIn does is: establish you as an expert, keeps people up to date with what you’re doing, show others who you really are, help you find new people to talk with, and lastly, it allows you to be you and add value to other people’s lives.

There is not a person in history that I have seen get contacted by someone on LinkedIn, receive one message about an offer or description of a product, and then go on to become a customer shortly after. What I just described is a myth.

 

7. Help people out

This tip is quite straightforward but easily forgotten. When someone reaches out asking for help, see if you can assist them. It’s not hard to do and it’s a quick way to get people returning the favour and introducing you to cool, new people that you didn’t know before.

I practice this regularly and I often get random introductions to people that are highly valuable and take away all the pain of looking for people to maybe do business with in the future. If someone asks for an intro and you can’t help or add value, just say no, it’s fine to do so.

 

8. Comment on other people’s posts

It can take a lot of guts to write a post on LinkedIn and share it with your business network. When someone you know takes the plunge and does this, leave them a comment and say thank you if you found their post useful.

It’s a small act, but people will really appreciate it and do the same when you post your own content. Ahhhh…the law of reciprocity comes in handy again ☺

 

9. Try long form posts

Social media has become saturated with short bursts of content but there is starting to become a trend that is going in the opposite direction.

I’m not saying you tell your life story on LinkedIn, what I am saying is to try and write something now and then that is more than 1000 words, on a topic that you are knowledgeable on. The results of doing this will surprise you.

 

10. Make your presence human with video

With platforms like Periscope, Snapchat, Facebook Video, Instagram Video and Vine becoming increasingly popular, experiment with a video now and then. It doesn’t have to be shot with a professional camera and your phone should be good enough.

Robot Shaking Hands With A LinkedIn Human

Image Credit: SM / AUEO

Make sure you are in a quiet spot, the lighting is good, and you pick a topic that you can say off the top of your head. Then, shoot a video of 5-6 minutes and post it on LinkedIn. Video brings a human aspect back to your posts and it’s easy to do.

If you want to go to the next level, try filming a short tutorial on something and then add some screenshots into the video using free software like iMovie. Again, you are showing you’re human and delivering value to people and it will pay dividends if you do it regularly.

What’s your number one tip for LinkedIn? Do you have any cool LinkedIn stories? Let me know in the comments section below or on my website timdenning.net and my Facebook.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

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4 Comments

4 Comments

  1. Johannes

    May 4, 2016 at 2:00 pm

    I’ve been thinking the same thing, Tim. These LinkedIn experts act like you should never message people unless you’re going to help them, but then, what’s the point of connect? If we’re there to network, then at least send a message saying hello and why you requested me. I, for one, am curious about that not whether the requester can help me or not. And if I can help the requester in any way I will say so. If not, I would let them know I’m not interested also.

    • Tim Denning

      May 4, 2016 at 9:01 pm

      Johannes you’re on the right track. It’s a bit like meeting someone for the first time and trying to help them straight away. Often, in business, it might be months before you talk with some of these people about how you can help each other. If you treat LinkedIn like a human conversation or relationship then it will work well for you – that’s the best advice I can give you.

  2. Toño

    May 4, 2016 at 7:39 am

    Well, I have never used LinkedIn before (I may look into it though) but I see your tips may come handy in communication on other social platforms. I like how you described possibility to add more human presence with a video you talking about some topic or even making a tutorial about something you familiar with. I agree it will add more connection and can help associate posts with actual person!

    Long posts (as well as long videos) appears here and there and you are definitely right, I enjoy reading them in my spare time. With today’s low attention span (studies shows it is less than a gold fish one for average human, geez!) people tand to watch few minutes video/read some short few sentence post and got distracted by something else. Those small numbers who disciplined enough to be able read/watch longer content, will be rewarded with more knowledge and information, and again, it will help improve your attention level.

    Adding value into your content another powerful message, Tim and you just cannot let it go the other way. On the other hand I often enjoy personal stories of failure & success, as they can add something into your life. Reading about someone’s guy big company might be extremely boring, but going through life tips or experience can be as fascinating as some one-on-one session with a mentor.

    Oh and I also think to add people you have never met/know is a great way to discover new possibilities or just meet a new perosn who may will be your good friend for the future. That is great advice which can work just as good in real life if you will become more open minded!

    Thank you for another knowledgeable article, Tim, enjoyed that read! I also finished my todays meditation session and it was a blast, thanks to your advice on Calm app, it was amazing experience and I think I dived into something similar like lucid dreaming, only it wasn’t dreaming at all. Considering to give it another go and get myself a subscription. Haven’t skip a day since!

    Thank you again, have a great day, stay well and healthy 🙂

    • Tim Denning

      May 4, 2016 at 8:58 pm

      Toño you should definitely give LinkedIn a try. I agree that well produced content is like having a mentor and sometimes it’s a great way to not make the same mistakes as someone that has done what you are wanting to achieve.

      Glad yo liked the Calm app and you should consider subscribing to get some of the more advanced sessions. Take care mate!

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Success Advice

Positivity & Self-Ownership: Your #1 Factor for Success

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Leaving a reliable 9-5 job and risking a steady, biweekly paycheck to live out a dream and pursue a totally different lifestyle can be terrifying. However, there is no reason to fear, aspiring entrepreneur!

All successful entrepreneurs understand a few simple principles that enable them to achieve their goals, including how positivity along with taking ownership and accountability for your attitude, actions, and outcomes play a major role in your success.

The Power of Positivity

Never underestimate the power of positivity. Thinking positive thoughts, embodying a positive and healthy lifestyle, and reciting positive affirmations everyday enable you to tap into a higher level of your subconscious.

This is in line with the law of attraction, which says we attract into our lives what we manifest and put our energy into. You attract the energy that you put out into the universe, so the more positivity you put out, the more positivity comes back.

Here are some examples of positive affirmations that are meant to promote success:

  • I have the power to create change.
  • I refuse to give up because I will succeed.
  • I deserve the best and I accept everything that has happened up until now.
  • I am unstoppable and I will achieve all of my goals.

Replace your “I can’t”s with “I can.” Replace your “I won’t”s with “I will.” Speak positive things into existence, and watch your life turn around and have those positive thoughts come about. When you make the effort to make a positive change, the universe will conspire to help you succeed.

What Does It Mean to Be Accountable?

Accountability means to take responsibility and accept ownership for your actions and decisions. This means that you are responsible for the fate of your business. Do you feel that things aren’t taking off as quickly as you originally hoped? Work harder. Not selling thousands of products? Sell harder. Don’t have enough clients? Conduct more cold outreach. Keep your word.

Set goals and intentions and follow through with them. Be responsible and hold accountability for your actions. When you accept responsibility for your actions, you’ll feel rewarded when things work out, and you’ll close more deals, sell more products, and your dreams will come true.

“The price of greatness is responsibility.” –  Winston Churchill

What It Means to Take Control of Your Life & Business

In order to take control of your life and the fate of your business, you must understand your purpose in life and be willing to fulfill that purpose. It’s not enough to only desire a certain lifestyle.

You must stay true to what you really want to do in life. This means that you are mentally prepared to take on everything you need to in order to succeed. You follow strict self-set rules and guidelines that will help to keep you on track toward those dreams and goals. You don’t give up.

You keep going when things get tough, and you never see failure as an obstacle. You aren’t discouraged. You accept minor bumps in the road on the way to your destination, because you know you will ultimately reach your goal, and you won’t stop until you get there.

Here are three factors that personally helped me succeed:

1. Becoming more organized

Prior to organizing my tasks and goals, I was just flying by the seat of my pants and wondering why I wasn’t progressing at all. That’s because I didn’t have a set direction.

Becoming more organized helped me to prioritize what needed to get done in order to grow my business to the place where it’s at today.

2. Starting my off my day with positive affirmations

Positive affirmations are more powerful than you may believe. I started each day reading and reciting a quote that was positive and inspiring in nature, which exponentially increased my motivation and mentally prepared me to take on each day.

“Make each day your masterpiece.” – John Wooden

3. I developed long-term goals and stuck to them

Instead of working every day toward the unknown, I decided to set long-term goals. The kicker in helping me stick to these goals was creating smaller milestones that kept me on track and focused which gradually led me up to the ultimate goal.

Although I recognized that the ultimate achievement (of growing my business) was still at hand, my behavior was reinforced by a consistent sense of accomplishment upon completing these smaller goals.

If you are willing to stay focused, motivated, commit the time, effort, and energy toward reaching your goals, and you truly believe that you can and WILL achieve them, then there is nothing that will stop you in your path toward success.

As William Earnest Henley’s famous poem “Invictus” states, “I am the master of my fate, I am the captain of my soul.” You are the master of your fate and the captain of your soul. Once you wholeheartedly believe this, then you will harness your true power, unlock your full potential, and begin to live out your truth and reach the level of success you’ve always dreamed of.

What is success to you? Let us know in the comments below!

Image credit courtesy of Twenty20.com

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Success Advice

The 3 P’s of Irresistible Leadership: Passion, Persistence, and Panache

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leadership
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If any of you reading this have ever studied the theoretical underpinnings of leadership, you will have come across several theories such as the great man theory and charismatic leadership theory. Over the decades, leadership has evolved more from an art of telling people what to do to that of subtle influence, suggestion, and rendering by example.

In my new e-book “High-Octane Leadership: Pole Position Performance,” I mentioned that the goal of the manager is to create followers, but the goal of a leader is to create new leaders! This is a relatively new concept in leadership! There are many new and emerging micro theories of leadership that can be expounded upon and useful to individuals looking to assimilate a leadership style.

Here are the 3 P’s of irresistible leadership:

1. Passion

No great achievements, no illustrious undertakings, and no works of genius have ever occurred without the infusion of passion. Passion creates connections where none existed before.

Passion heightens the desire in the individuals who have opted to follow, and it has moved individuals forward toward a common vision. Leaders such as Steve Jobs, have to demonstrate a sense of passion in everything. Although his passion could be somewhat subdued, there is no doubt that when it came to any Apple products, he was the number one salesperson, champion, and evangelist.

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz

2. Persistence

For years when I was in direct sales, I had an 8.5 x 11 sheet with a cartoon on it hanging over my desk. It was a crane (that’s the bird, not the machine) who had a frog in his rather ample bill. However, the frog’s arms came out of the side of the crane’s mouth and were clutching the crane by the throat so that he (the crane) couldn’t swallow the frog. Underneath this caption where the words, “never, ever give up!

Leaders persist! They understand that there is always a way to solve the problem. Following this understanding, there must be subsequent action that follows, and this can lead to enthusiasm and optimism!

3. Panache

Leaders are self-confident people. They have systematically developed confidence over the years. In situations where they don’t feel confident, they make themselves feel confident. Confidence is learned. It’s a mental model and a cognitive mindset of how we approach problems.

Leaders understand and know that they will solve the problem before them; it’s not a matter of guessing, it’s a matter of knowing.

“Positivity, confidence, and persistence are key in life, so never give up on yourself.” – Khalid

If you buy the notion of passion, persistence, and panache as attributes of irresistible leadership, the question before us now turns on how do we develop those skills?

Here are a few behaviors that leaders use on a consistent basis to develop new skills:

  • Awareness – Great leaders and irresistible leaders always have their antennae up. They are always looking for ways to improve. They understand that self-improvement is a never-ending process to be embraced, even if the execution of the new behavior is difficult!
  • Repetition – Irresistible leaders practice their new skills. They will practice them in front of their subordinates, their family, and in front of themselves while staring at their face in a bathroom mirror! They understand the way to install a new habit of behavior is like with any habit, repeating it over and over again.
  • Feedback – Irresistible leaders are not afraid to ask how they are doing. And, they are not afraid to hear the answer. They understand that the best answer is that they are doing well but the next best answer is that they are not doing well, instead of not being told about their potential flaw. They understand that input in terms of behavioral awareness is one of the singular most important things one can attribute to leadership performance and style.

Try this: take an 8.5 x 11 sheet of paper and draw three columns. Atop each column write passion, persistence, and panache. On the left-hand side in the margin of the page, write awareness and 1/3 of the page down, write repetition, and then at the bottom one third the word feedback.

Writing solidifies thought, and it is that solid thought that motivates us into action. You will find yourself becoming more aware of opportunities to develop in each of the 3 P’s of irresistible leadership. Document them! Then jot down ideas down about how you can repeat those new behaviors. Finally solicit feedback and document what you’ve heard.

In the span of several weeks you will have developed new and exciting leadership attributes. Continue this new and exciting habit for other leadership development opportunities.

Which one of the 3 P’s do you need to work on most and why? Let us know in the comments below!

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Success Advice

It’s The 50 Things You Do Beforehand That Lead To Your Ultimate Success.

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Oh great, another tricky, dicky headline from that knob jock blogger Tim.”

That’s what you’re thinking, I know.

Well, I love sharing the truth and a lot of the time it doesn’t look pretty. There’s a vision we all have to do something incredible even if we don’t admit that publicly. Incredible, by the way, could just mean raising a family of beautiful children.

The thing is that not having the answers to what that end goal looks like is the best part. Let me explain.

Right now what you see is my blogging career. Before today there were 50 other things that look totally unrelated on the surface.

Here’s how I got to now:

  • Started out swimming as a child then quit
  • Played the flute and then quit
  • Joined a choir, then my voice broke, then I quit
  • Began playing drums then quit
  • Became a DJ then quit
  • Started producing other peoples music then quit
  • Became a successful entrepreneur then quit
  • Trained to be a fitness freak and then quit
  • Became a finance professional then quit
  • Mastered the world of tech and then partially quit
  • Wrote 400+ articles for a blog called Addicted2Success and didn’t quit
  • Published more than 500+ articles on Medium and didn’t quit
  • Published content on LinkedIn every day for a year and didn’t quit

Here’s my point: those last three dot points are what you see now but what you can’t see is everything that came before I started blogging.


Everything you do plays a part in the end result.

While singing in a choir might seem totally unrelated to blogging it’s not. Just like djing and swimming are not unrelated either.

Swimming taught me to overcome my fear of deep water.

Being in a choir taught me what it was like to be on stage in front of people.

Djing taught me artistry and creativity.

The 50 things I did prior that you didn’t see allowed me to do what you see me doing now in the form of blogging.

No matter what you start and stop in life, it will play a part in the 1–2 things that you end up being successful at and hopefully become known for.

Don’t discredit anything that transpires in your life. Every day is contributing something valuable to your future success even if it doesn’t look like it”


Not having the answers is what makes it fun.

If I could tell you right now how you’d get to your ultimate success, it would take away all the fun.

Never in a million years did I expect to become a blogger but here we are.

Getting here has been a load of fun and I still have no idea where this will all lead. Maybe, like Tim Ferriss, blogging could lead me to podcasting. I’ll never know if blogging is my ultimate version of success and that’s the best part.

All of us (including me) are just taking steps forward and learning as we go.

Quit trying to have all the answers because it’s not going to make any difference in the long run.

You can’t predict success all you can do is work your way towards it and earn it for yourself.


Don’t underestimate the ‘art of doing’

I’m obsessed with the doing because it’s the only thing I can control.

I’m reminded daily about the ‘art of doing’ by people who reach out and want to also be known for blogging.

Many of these wannabe bloggers write something but never publish it because it’s not perfect.

Then they finally get the courage to hit publish and the world doesn’t stop and notice their Harry Potter, chart-topping piece of writing. It’s an anti-climax for them which makes them spiral further down the black hole of disappointment.

What these wannabe bloggers underestimate (without sounding too cocky) is that if they repeated the habit of publishing something every day for a year that’d be able to see where blogging could lead.

Hitting publish once is not enough and the first time you do it, it will probably suck.

The only trick for the record that I’ve ever used to accelerate my success in blogging is hitting publish as often as I can and being disconnected from the result. JonWestenberg taught me this.

Even if you fail at something like blogging it will lead you to the next thing and the next thing and so on. Eventually, you’ll find what it is that lights you up and helps you to achieve your own version of success.

Nobody (including me) can predict what that one thing will be. My advice is the opposite of many people out there. Change around your hobbies/passions as much as you like.

Learn something from one field and then move on. While you experiment and switch paths, you’ll eventually find what you’re looking for. I hope you can see that to be true through the story I’ve just shared.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

Are You Really a Leader? 3 Questions That Will Help You Find the Answer

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Being a leader is a lot of responsibility. People look to you to make decisions, direct them, provide support, and get results. A true leader is an amazing presence: a humble yet confident person who inspires those around them.

Unfortunately, a lot of people think they’re leaders, but really aren’t. In fact, according to talent scientist Tomas Chamorro-Premuzic, 80% of people believe they are better-than-average leaders, which is objectively impossible. I see people claiming to be leaders all the time, but they’re all talk and no substance.

What is Leadership?

A lot of the people I talk to seem to think that you become a leader just by having a job managing people. That’s simply not true. Leadership is a balancing act that would make a master juggler impressed.

True leadership involves making sure that there is a happy balance between employees’ needs and the company’s needs. If only the employees’ needs are prioritized, the company won’t be profitable. Likewise, if only the company’s needs are considered, employees will leave.

True leaders have the self-awareness and strategic skills to understand this delicate balance and understand their role in creating those key compromises.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Can You Be a True Leader?

Although there are a number of different leadership styles and theories out there, leadership boils down to a few essentials. Leaders need the emotional intelligence to navigate difficult and uncomfortable situations while being able to inspire others to take action. There’s a big difference between saying you’re a leader and acting like one.

If you want to increase your self-awareness and find out if you’re a leader others can rely on, start by asking yourself these three questions:

1. Do you want to be a leader?

It may seem unfair, but in my experience, the people who make the best leaders don’t necessarily want to be. You only want what you don’t have, and same rings true here. If you want to be a leader then you probably aren’t focusing on the right aspects of leadership.

True leaders are natural trail-blazers, but they don’t set out to lead anyone. People just happen to take note of their talents and confidence and look to the person for advice and guidance.

2. Do you have an original vision, or are you just power-hungry?

Why do you want to be a leader? Is it so you have the final say, or do you have actual goals you want to accomplish with a team? True leaders don’t feel threatened by others—they’re too busy getting stuff done. Leaders typically don’t need to test or confirm their power.

If you think good leaders give directions and just want others to listen, you’ve got it wrong. The best leaders often don’t need to speak a whole lot—they listen and observe, they think deeply, and when they do speak, it’s meaningful.

A true leader acts and others follow those actions because they trust and respect the leader. It isn’t about a power battle or an ego trip. Leaders have a true vision.  

3. Are you willing to do the dirty work?

You don’t get to be a leader if all you do is sit around, give orders, and let other people do the dirty work. Real leaders are humble, and no work is “beneath” them.

They want to know what’s going on at the ground level, and they want to help their people when they’re struggling. If you’re not willing to talk to a customer or back your employee up in a bad situation, you don’t get to call yourself a leader.

“Leadership is a choice, not a position.” – Stephen Covey

Becoming a Self-Aware Leader

How did you do? Maybe you’re not cut out to be a leader. Maybe you are. Maybe you need to work on a few things first.

Real talk: being a good leader isn’t easy. However, becoming a true leader benefits everyone around you and can be extremely fulfilling. If you’re more determined than ever to become the best, most self-aware leader you can be, that’s great news: we need more leaders out there.

What are the characteristics of a great leader in your opinion? Share with us below!

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Success Advice

Positivity & Self-Ownership: Your #1 Factor for Success

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positivity
Image Credit: Twenty20.com

Leaving a reliable 9-5 job and risking a steady, biweekly paycheck to live out a dream and pursue a totally different lifestyle can be terrifying. However, there is no reason to fear, aspiring entrepreneur! (more…)

Cory Young is the founder of BCC Interactive, a Philadelphia digital marketing agency with expertise in expanding businesses through search engine marketing. Cory has 10+ years experience crafting successful customized digital marketing strategies for Fortune 500 companies and small businesses alike.

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4 Comments

4 Comments

  1. Johannes

    May 4, 2016 at 2:00 pm

    I’ve been thinking the same thing, Tim. These LinkedIn experts act like you should never message people unless you’re going to help them, but then, what’s the point of connect? If we’re there to network, then at least send a message saying hello and why you requested me. I, for one, am curious about that not whether the requester can help me or not. And if I can help the requester in any way I will say so. If not, I would let them know I’m not interested also.

    • Tim Denning

      May 4, 2016 at 9:01 pm

      Johannes you’re on the right track. It’s a bit like meeting someone for the first time and trying to help them straight away. Often, in business, it might be months before you talk with some of these people about how you can help each other. If you treat LinkedIn like a human conversation or relationship then it will work well for you – that’s the best advice I can give you.

  2. Toño

    May 4, 2016 at 7:39 am

    Well, I have never used LinkedIn before (I may look into it though) but I see your tips may come handy in communication on other social platforms. I like how you described possibility to add more human presence with a video you talking about some topic or even making a tutorial about something you familiar with. I agree it will add more connection and can help associate posts with actual person!

    Long posts (as well as long videos) appears here and there and you are definitely right, I enjoy reading them in my spare time. With today’s low attention span (studies shows it is less than a gold fish one for average human, geez!) people tand to watch few minutes video/read some short few sentence post and got distracted by something else. Those small numbers who disciplined enough to be able read/watch longer content, will be rewarded with more knowledge and information, and again, it will help improve your attention level.

    Adding value into your content another powerful message, Tim and you just cannot let it go the other way. On the other hand I often enjoy personal stories of failure & success, as they can add something into your life. Reading about someone’s guy big company might be extremely boring, but going through life tips or experience can be as fascinating as some one-on-one session with a mentor.

    Oh and I also think to add people you have never met/know is a great way to discover new possibilities or just meet a new perosn who may will be your good friend for the future. That is great advice which can work just as good in real life if you will become more open minded!

    Thank you for another knowledgeable article, Tim, enjoyed that read! I also finished my todays meditation session and it was a blast, thanks to your advice on Calm app, it was amazing experience and I think I dived into something similar like lucid dreaming, only it wasn’t dreaming at all. Considering to give it another go and get myself a subscription. Haven’t skip a day since!

    Thank you again, have a great day, stay well and healthy 🙂

    • Tim Denning

      May 4, 2016 at 8:58 pm

      Toño you should definitely give LinkedIn a try. I agree that well produced content is like having a mentor and sometimes it’s a great way to not make the same mistakes as someone that has done what you are wanting to achieve.

      Glad yo liked the Calm app and you should consider subscribing to get some of the more advanced sessions. Take care mate!

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Success Advice

Positivity & Self-Ownership: Your #1 Factor for Success

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Leaving a reliable 9-5 job and risking a steady, biweekly paycheck to live out a dream and pursue a totally different lifestyle can be terrifying. However, there is no reason to fear, aspiring entrepreneur!

All successful entrepreneurs understand a few simple principles that enable them to achieve their goals, including how positivity along with taking ownership and accountability for your attitude, actions, and outcomes play a major role in your success.

The Power of Positivity

Never underestimate the power of positivity. Thinking positive thoughts, embodying a positive and healthy lifestyle, and reciting positive affirmations everyday enable you to tap into a higher level of your subconscious.

This is in line with the law of attraction, which says we attract into our lives what we manifest and put our energy into. You attract the energy that you put out into the universe, so the more positivity you put out, the more positivity comes back.

Here are some examples of positive affirmations that are meant to promote success:

  • I have the power to create change.
  • I refuse to give up because I will succeed.
  • I deserve the best and I accept everything that has happened up until now.
  • I am unstoppable and I will achieve all of my goals.

Replace your “I can’t”s with “I can.” Replace your “I won’t”s with “I will.” Speak positive things into existence, and watch your life turn around and have those positive thoughts come about. When you make the effort to make a positive change, the universe will conspire to help you succeed.

What Does It Mean to Be Accountable?

Accountability means to take responsibility and accept ownership for your actions and decisions. This means that you are responsible for the fate of your business. Do you feel that things aren’t taking off as quickly as you originally hoped? Work harder. Not selling thousands of products? Sell harder. Don’t have enough clients? Conduct more cold outreach. Keep your word.

Set goals and intentions and follow through with them. Be responsible and hold accountability for your actions. When you accept responsibility for your actions, you’ll feel rewarded when things work out, and you’ll close more deals, sell more products, and your dreams will come true.

“The price of greatness is responsibility.” –  Winston Churchill

What It Means to Take Control of Your Life & Business

In order to take control of your life and the fate of your business, you must understand your purpose in life and be willing to fulfill that purpose. It’s not enough to only desire a certain lifestyle.

You must stay true to what you really want to do in life. This means that you are mentally prepared to take on everything you need to in order to succeed. You follow strict self-set rules and guidelines that will help to keep you on track toward those dreams and goals. You don’t give up.

You keep going when things get tough, and you never see failure as an obstacle. You aren’t discouraged. You accept minor bumps in the road on the way to your destination, because you know you will ultimately reach your goal, and you won’t stop until you get there.

Here are three factors that personally helped me succeed:

1. Becoming more organized

Prior to organizing my tasks and goals, I was just flying by the seat of my pants and wondering why I wasn’t progressing at all. That’s because I didn’t have a set direction.

Becoming more organized helped me to prioritize what needed to get done in order to grow my business to the place where it’s at today.

2. Starting my off my day with positive affirmations

Positive affirmations are more powerful than you may believe. I started each day reading and reciting a quote that was positive and inspiring in nature, which exponentially increased my motivation and mentally prepared me to take on each day.

“Make each day your masterpiece.” – John Wooden

3. I developed long-term goals and stuck to them

Instead of working every day toward the unknown, I decided to set long-term goals. The kicker in helping me stick to these goals was creating smaller milestones that kept me on track and focused which gradually led me up to the ultimate goal.

Although I recognized that the ultimate achievement (of growing my business) was still at hand, my behavior was reinforced by a consistent sense of accomplishment upon completing these smaller goals.

If you are willing to stay focused, motivated, commit the time, effort, and energy toward reaching your goals, and you truly believe that you can and WILL achieve them, then there is nothing that will stop you in your path toward success.

As William Earnest Henley’s famous poem “Invictus” states, “I am the master of my fate, I am the captain of my soul.” You are the master of your fate and the captain of your soul. Once you wholeheartedly believe this, then you will harness your true power, unlock your full potential, and begin to live out your truth and reach the level of success you’ve always dreamed of.

What is success to you? Let us know in the comments below!

Image credit courtesy of Twenty20.com

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Success Advice

The 3 P’s of Irresistible Leadership: Passion, Persistence, and Panache

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If any of you reading this have ever studied the theoretical underpinnings of leadership, you will have come across several theories such as the great man theory and charismatic leadership theory. Over the decades, leadership has evolved more from an art of telling people what to do to that of subtle influence, suggestion, and rendering by example.

In my new e-book “High-Octane Leadership: Pole Position Performance,” I mentioned that the goal of the manager is to create followers, but the goal of a leader is to create new leaders! This is a relatively new concept in leadership! There are many new and emerging micro theories of leadership that can be expounded upon and useful to individuals looking to assimilate a leadership style.

Here are the 3 P’s of irresistible leadership:

1. Passion

No great achievements, no illustrious undertakings, and no works of genius have ever occurred without the infusion of passion. Passion creates connections where none existed before.

Passion heightens the desire in the individuals who have opted to follow, and it has moved individuals forward toward a common vision. Leaders such as Steve Jobs, have to demonstrate a sense of passion in everything. Although his passion could be somewhat subdued, there is no doubt that when it came to any Apple products, he was the number one salesperson, champion, and evangelist.

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz

2. Persistence

For years when I was in direct sales, I had an 8.5 x 11 sheet with a cartoon on it hanging over my desk. It was a crane (that’s the bird, not the machine) who had a frog in his rather ample bill. However, the frog’s arms came out of the side of the crane’s mouth and were clutching the crane by the throat so that he (the crane) couldn’t swallow the frog. Underneath this caption where the words, “never, ever give up!

Leaders persist! They understand that there is always a way to solve the problem. Following this understanding, there must be subsequent action that follows, and this can lead to enthusiasm and optimism!

3. Panache

Leaders are self-confident people. They have systematically developed confidence over the years. In situations where they don’t feel confident, they make themselves feel confident. Confidence is learned. It’s a mental model and a cognitive mindset of how we approach problems.

Leaders understand and know that they will solve the problem before them; it’s not a matter of guessing, it’s a matter of knowing.

“Positivity, confidence, and persistence are key in life, so never give up on yourself.” – Khalid

If you buy the notion of passion, persistence, and panache as attributes of irresistible leadership, the question before us now turns on how do we develop those skills?

Here are a few behaviors that leaders use on a consistent basis to develop new skills:

  • Awareness – Great leaders and irresistible leaders always have their antennae up. They are always looking for ways to improve. They understand that self-improvement is a never-ending process to be embraced, even if the execution of the new behavior is difficult!
  • Repetition – Irresistible leaders practice their new skills. They will practice them in front of their subordinates, their family, and in front of themselves while staring at their face in a bathroom mirror! They understand the way to install a new habit of behavior is like with any habit, repeating it over and over again.
  • Feedback – Irresistible leaders are not afraid to ask how they are doing. And, they are not afraid to hear the answer. They understand that the best answer is that they are doing well but the next best answer is that they are not doing well, instead of not being told about their potential flaw. They understand that input in terms of behavioral awareness is one of the singular most important things one can attribute to leadership performance and style.

Try this: take an 8.5 x 11 sheet of paper and draw three columns. Atop each column write passion, persistence, and panache. On the left-hand side in the margin of the page, write awareness and 1/3 of the page down, write repetition, and then at the bottom one third the word feedback.

Writing solidifies thought, and it is that solid thought that motivates us into action. You will find yourself becoming more aware of opportunities to develop in each of the 3 P’s of irresistible leadership. Document them! Then jot down ideas down about how you can repeat those new behaviors. Finally solicit feedback and document what you’ve heard.

In the span of several weeks you will have developed new and exciting leadership attributes. Continue this new and exciting habit for other leadership development opportunities.

Which one of the 3 P’s do you need to work on most and why? Let us know in the comments below!

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Success Advice

It’s The 50 Things You Do Beforehand That Lead To Your Ultimate Success.

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Oh great, another tricky, dicky headline from that knob jock blogger Tim.”

That’s what you’re thinking, I know.

Well, I love sharing the truth and a lot of the time it doesn’t look pretty. There’s a vision we all have to do something incredible even if we don’t admit that publicly. Incredible, by the way, could just mean raising a family of beautiful children.

The thing is that not having the answers to what that end goal looks like is the best part. Let me explain.

Right now what you see is my blogging career. Before today there were 50 other things that look totally unrelated on the surface.

Here’s how I got to now:

  • Started out swimming as a child then quit
  • Played the flute and then quit
  • Joined a choir, then my voice broke, then I quit
  • Began playing drums then quit
  • Became a DJ then quit
  • Started producing other peoples music then quit
  • Became a successful entrepreneur then quit
  • Trained to be a fitness freak and then quit
  • Became a finance professional then quit
  • Mastered the world of tech and then partially quit
  • Wrote 400+ articles for a blog called Addicted2Success and didn’t quit
  • Published more than 500+ articles on Medium and didn’t quit
  • Published content on LinkedIn every day for a year and didn’t quit

Here’s my point: those last three dot points are what you see now but what you can’t see is everything that came before I started blogging.


Everything you do plays a part in the end result.

While singing in a choir might seem totally unrelated to blogging it’s not. Just like djing and swimming are not unrelated either.

Swimming taught me to overcome my fear of deep water.

Being in a choir taught me what it was like to be on stage in front of people.

Djing taught me artistry and creativity.

The 50 things I did prior that you didn’t see allowed me to do what you see me doing now in the form of blogging.

No matter what you start and stop in life, it will play a part in the 1–2 things that you end up being successful at and hopefully become known for.

Don’t discredit anything that transpires in your life. Every day is contributing something valuable to your future success even if it doesn’t look like it”


Not having the answers is what makes it fun.

If I could tell you right now how you’d get to your ultimate success, it would take away all the fun.

Never in a million years did I expect to become a blogger but here we are.

Getting here has been a load of fun and I still have no idea where this will all lead. Maybe, like Tim Ferriss, blogging could lead me to podcasting. I’ll never know if blogging is my ultimate version of success and that’s the best part.

All of us (including me) are just taking steps forward and learning as we go.

Quit trying to have all the answers because it’s not going to make any difference in the long run.

You can’t predict success all you can do is work your way towards it and earn it for yourself.


Don’t underestimate the ‘art of doing’

I’m obsessed with the doing because it’s the only thing I can control.

I’m reminded daily about the ‘art of doing’ by people who reach out and want to also be known for blogging.

Many of these wannabe bloggers write something but never publish it because it’s not perfect.

Then they finally get the courage to hit publish and the world doesn’t stop and notice their Harry Potter, chart-topping piece of writing. It’s an anti-climax for them which makes them spiral further down the black hole of disappointment.

What these wannabe bloggers underestimate (without sounding too cocky) is that if they repeated the habit of publishing something every day for a year that’d be able to see where blogging could lead.

Hitting publish once is not enough and the first time you do it, it will probably suck.

The only trick for the record that I’ve ever used to accelerate my success in blogging is hitting publish as often as I can and being disconnected from the result. JonWestenberg taught me this.

Even if you fail at something like blogging it will lead you to the next thing and the next thing and so on. Eventually, you’ll find what it is that lights you up and helps you to achieve your own version of success.

Nobody (including me) can predict what that one thing will be. My advice is the opposite of many people out there. Change around your hobbies/passions as much as you like.

Learn something from one field and then move on. While you experiment and switch paths, you’ll eventually find what you’re looking for. I hope you can see that to be true through the story I’ve just shared.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

Are You Really a Leader? 3 Questions That Will Help You Find the Answer

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Being a leader is a lot of responsibility. People look to you to make decisions, direct them, provide support, and get results. A true leader is an amazing presence: a humble yet confident person who inspires those around them.

Unfortunately, a lot of people think they’re leaders, but really aren’t. In fact, according to talent scientist Tomas Chamorro-Premuzic, 80% of people believe they are better-than-average leaders, which is objectively impossible. I see people claiming to be leaders all the time, but they’re all talk and no substance.

What is Leadership?

A lot of the people I talk to seem to think that you become a leader just by having a job managing people. That’s simply not true. Leadership is a balancing act that would make a master juggler impressed.

True leadership involves making sure that there is a happy balance between employees’ needs and the company’s needs. If only the employees’ needs are prioritized, the company won’t be profitable. Likewise, if only the company’s needs are considered, employees will leave.

True leaders have the self-awareness and strategic skills to understand this delicate balance and understand their role in creating those key compromises.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Can You Be a True Leader?

Although there are a number of different leadership styles and theories out there, leadership boils down to a few essentials. Leaders need the emotional intelligence to navigate difficult and uncomfortable situations while being able to inspire others to take action. There’s a big difference between saying you’re a leader and acting like one.

If you want to increase your self-awareness and find out if you’re a leader others can rely on, start by asking yourself these three questions:

1. Do you want to be a leader?

It may seem unfair, but in my experience, the people who make the best leaders don’t necessarily want to be. You only want what you don’t have, and same rings true here. If you want to be a leader then you probably aren’t focusing on the right aspects of leadership.

True leaders are natural trail-blazers, but they don’t set out to lead anyone. People just happen to take note of their talents and confidence and look to the person for advice and guidance.

2. Do you have an original vision, or are you just power-hungry?

Why do you want to be a leader? Is it so you have the final say, or do you have actual goals you want to accomplish with a team? True leaders don’t feel threatened by others—they’re too busy getting stuff done. Leaders typically don’t need to test or confirm their power.

If you think good leaders give directions and just want others to listen, you’ve got it wrong. The best leaders often don’t need to speak a whole lot—they listen and observe, they think deeply, and when they do speak, it’s meaningful.

A true leader acts and others follow those actions because they trust and respect the leader. It isn’t about a power battle or an ego trip. Leaders have a true vision.  

3. Are you willing to do the dirty work?

You don’t get to be a leader if all you do is sit around, give orders, and let other people do the dirty work. Real leaders are humble, and no work is “beneath” them.

They want to know what’s going on at the ground level, and they want to help their people when they’re struggling. If you’re not willing to talk to a customer or back your employee up in a bad situation, you don’t get to call yourself a leader.

“Leadership is a choice, not a position.” – Stephen Covey

Becoming a Self-Aware Leader

How did you do? Maybe you’re not cut out to be a leader. Maybe you are. Maybe you need to work on a few things first.

Real talk: being a good leader isn’t easy. However, becoming a true leader benefits everyone around you and can be extremely fulfilling. If you’re more determined than ever to become the best, most self-aware leader you can be, that’s great news: we need more leaders out there.

What are the characteristics of a great leader in your opinion? Share with us below!

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