Quotes by Seth Godin
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Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Below you will find 35 of his best quotes from his best selling books:

1. “Try is the opposite of hiding.”

2. “Your turn. Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go do that.”

3. “The job isn’t to catch up to the status quo; the job is to invent the status quo.”

4. “Is it any wonder we teach this mindset? Factories and managers don’t want spunk, or even innovation. They generally seek compliance. We rely on the disobedient few for innovation, but today, innovation is our only option.”



6. “The challenge, it turns out, isn’t in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of starting.”

7. “Little thoughts are ephemeral. They come, and inevitably, they go. We don’t remember them an hour later, never mind a week or a month later.”

8. “One part of your brain worries about survival and anger and lust. The rest of it creates civilization.”

9. “Don’t find customers for your products, find products for your customers.”

10. “The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.”

11. “If you use your money to create exceptional products and services, you won’t need to spend it on advertising.”

12. “This is marketing done right. Marketing where the marketer changes the product, not the ads.”

13. “Don’t try to make a product for everybody, because that is a product for nobody.”

14. “We’ve greatly exaggerated the risk of sinking, without celebrating the value of swimming.”



16. “Differentiate to succeed.”

17. “How dare you settle for less when the world has made it so easy for you to be remarkable.”

18. “Stop advertising and start innovating.”

19. “Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.”

20. “Quitting is not the same as failing.”

21. “The cost of being wrong is less than the cost of doing nothing.”

22. “And yet the real success goes to those who obsess. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.”

23. “Courage is the willingness to speak the truth about what you see and to own what you say.”

24. “Powerful advertising is anticipated, personal, and relevant.”

25. “The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.”

26. “Today, most marketers don’t notice, track, or interact with people until they are customers.”

27. “As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.”



29. “Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there.”

30. “It’s not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.”

31. “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

32. “The secret to being wrong isn’t to avoid being wrong. The secret is to being willing to be wrong.”

33. “The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”

34. “People clump together into common worldviews, and your job is to find a previously undiscovered clump and frame a story for those people.”

35. “Either you’re going to tell stories that spread, or you will become irrelevant.”

I hope you enjoyed these quotes! Who else thinks Seth Godin is a genius? What is your favorite book by Seth Godin?


  1. Carla & Tyler,

    Fantastic post here!

    My favorite is the woodpecker quote, and I’ve seen so many “busy” entrepreneurs who have their head down, but still hustle.

    Reminds me of the quote from “The One Thing” about cutting down trees. A typical entrepreneur will shoulder an axe and head for the woods, while an effective entrepreneur will ask where to get a chainsaw.

    Keep up the great content.

    – Evan

  2. Seth is a true leader. He has always been a visionary that’s been one step ahead in the game. His book about building tribes was a true life changing read for me. I love how Seth is so real and has such a value first mentality.-

  3. Seth Godin in one of the authors who have positively influenced my way of thinking. I thank you for this post. When we realize that mediocrty is everywhere and that we are not protected against mediocrity, we need to regularly sharpen our mind with quotes like the ones we have in this article.

    • True statement! Seth Godin has positively influence MANY people. He is a legend! Thank you for your comment!

  4. I Just LOVE Seth Godin! 🙂

    This made me want to read *all* his books!

    Carla, as usual, thank you 🙂

    “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

  5. These are some very inspiring quotes about marketing, innovation, and entrepreneurship. You can never make a product that is for everyone, for that is the product for no one. Love this quote and I can really tell that this guy knows what he is talking about. Everyone is different and when you can be innovative and different, and create value in people’s lives, you will become a very successful person. I also liked the quote where he that the hardest challenge is getting started. That couldn’t be more of the truth. Great quotes!

    • Glad you enjoyed them Lawrence! Yes these quotes are very interesting. I guess you could say Seth knows a thing or two about marketing! Haha!


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