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Why Standards and Values Create Success in Business

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In today’s chaotic world, you and your business must have a North Star. That North Star is a clear list of standards and values. It’s that simple. Your success depends on determining your standards and values and holding to them. The only way to do that is to raise the expectation of yourself and of your business.

Calculate your standards and values by answering two fundamental questions: who are you? And what do you stand for? If your business can figure out those two truths and stick with them, you will stand out. Today’s society accepts subpar as the norm. We need to raise the bar. You will exceed the average and demonstrate why your business is superior if you hold to your standards and values. This discipline will lead you to success. 

Standards and values might not be the sexiest topic. You won’t find the average Joe talking about them at the bar after work. That’s the point. Having standards and values is rare. It sets you apart. Align your values with your core principles and purpose, and your business will grow exponentially. The reverse is also true; if you choose to skimp on your values, if you become lazy, complacent, and unmotivated – or worse, unethical, making poor decisions – your business will fail under the daily pressures of the fast-paced world.

In fact, the moment you start to relax or get too comfortable in your business, is the moment the devil is going to start knocking at the door of your company and your personal life, and it’s all downhill from there. Standards and values are the horsepower, the driver in the success of your company, and without them, you will quickly find yourself lost in a midst of complacent, like-minded, average no-names who never make it in their business or personal goals. You don’t want to be one of them. Average is doing the least amount that you possibly can and expecting the most. Average Joes wash up fast.

Standards and values mean you won’t be easily swayed by the crowd. You’ve got to stick with your own ethics to succeed in business. There’s a big difference between “living the high life” and “living a life of high value.” Living the high life might mean going out to the strip club after the convention with all your sales buddies, justifying it as “networking.” But what I have found over time is that those contacts fade as quickly as the experience of going to the club. On the other hand, the truly high-quality networking contacts that I’ve made, business contacts who I want to connect with or who I aspire to become, I don’t meet in strip clubs. I connect with them in conferences where they are working on their own personal and professional growth.

“Values are like fingerprints. Nobodies are the same but you leave them all over everything you do.” – Elvis Presley

The bottom line? High-value individuals are found in high-value settings. So, audit your environment. Look at where you spend your time, look at who you find in those environments, and see if the kind of people you’re meeting is the type of people you want to grow with or become. If the answer is neither, then you’ve got to raise the bar for yourself, change the game, and shift your environment. By aligning your environment with your standards and values, your business and personal life will uplevel.

Another part of this battle for standards in life is to simply structure your day to make it the best and most productive. This reminds me of the old Trevor versus the Trevor publishing this today. When I was a heroin addict, I went with the flow. I was easily persuaded to lower my standards, to party through the night, usually not ending well. But today, with my higher standards and values, I have found what works for my aligned goals. Each day, I challenge myself to do what’s best for me today.

If you do that in your personal life and in business, you will continually grow and improve.  Perform at whatever “today’s great” is. Thirteen years ago, that would’ve been just not having drugs that one day. That was a winning day. 

Today, making a great day consists of creating legacy, pulling the levers in life that consistently add to my productivity and vision. Look at the billionaires today. Even Elon, love him or hate him, is still making moves, based on decisions of where he wants to shape society with his standards and values. So, which levers are you going to pull consistently, starting today? That’s how you work your standards and values into your life and business growth.

Regardless of what standards and values you choose, giving and service should be a part of your core principles. As much as we’re talking about improving ourselves, to grow our businesses, we can’t overlook that the best part of life really isn’t about us. We need to think less about ourselves, get out of the fame game. It can be a trap. We’ve all done it. We’re all human. But, in the end, it should be more about putting one’s nose to the grind and getting deals done. Is our core value to show off, or is it to shine? 

I’d say, serving our clients, employees, partnerships, and even my family – that’s where I am being my best. When my standards are high in those areas, through service, everybody wins. And everyone is motivated to do better themselves, which dominoes into even greater success.

In the end, what sets you up for success in business is your decisions. You get to choose. You choose what standards and values you have. You choose whether you want the high life or the high-quality individuals. You choose whether you are average, or are excellent. You choose which lever to pull and which lever not to pull. You choose what environment you want to be in and what environment you’re going to avoid. You choose how you’re going to structure your day or whether your day shapes you.

Nothing is completely beyond your control. You design your life. And by designing your life, you design how you’re going to succeed now and in the future. In business and in your own life, it all begins with the standards and values you choose to propel your success.

Trevor Cowley is a 37-year-old serial entrepreneur, investor, and co-owner of Easier Accounting, 60 Day Credit Repair, and an Everbowl franchise. He’s also the co-host of a business podcast that's ranked in the top 1% in the world called, Real Business Owners with his business partner Kale. The Real Business Owners Instagram page has grown to over 130k followers in just two short years and continues to grow day after day. Trevor's mission is to make a positive impact in the entrepreneur space by giving advice to those who are going through the struggles of owning a business. Trevor is passionate about entrepreneurship and plans to continue seeking opportunities that will make a positive impact on his life and others.

Success Advice

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As another cat video is served to me in my Reels on Facebook, I am beginning to wonder if this platform can still serve to attract clients to my coaching business. And as the wondering turns into worrying, I feel a pressing need to make some vital changes to what worked for my solopreneur business for half a decade. (more…)

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Success Advice

5 Simple Habits to Live A Less Chaotic, Happier Life

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Many of us spend our daily lives searching for happiness. We jump from one job to another, from one hobby to another, hoping to spark a sense of joy and purpose.

But it’s hard pursuing happiness. After all, life is full of frustration and can put a stopper to our feel-good days.

And it’s challenging to be happy when we are juggling the responsibilities of everyday life like work and relationships. While achieving happiness is arduous, it’s not impossible. Try out these 5 habits to enjoy life more and be happier.

1. Walk in Nature

Spending time in nature has always improved my mood. Taking a walk around my neighborhood park, surrounded by trees and vegetation, I enter a peaceful state of mind.

The worries previously weighing on my mind are suddenly lifted, and I feel an indescribable sense of joy.

Taking just 20 minutes out of my day to get a fresh breath of air is extremely relaxing. 

In our work culture that favors busyness, there is little room for calmness. We associate a busy schedule with how successful we are, which isn’t entirely true at all.

In fact, it might be a disaster in the making. All that stress and anxiety bottled up without an outlet—the outcome is obvious.

So getting in touch with nature is my go-to way of maintaining a proper work-life balance. It makes me energized and ready to blast through the rest of my day with optimism.

2. Smile More Often

I make it a habit to smile every day; they aren’t fake smiles but genuine ones. And they have become a regular part of my life.

What am I smiling at, exactly? It can be the night sky covered with shining stars, like fine quicksand. Or, it can be the flowers sprouting new leaves in spring.

I embrace everything with open arms. Even when I have a rainy day, I don’t let it ruin my momentum.

Regardless of what happens, a simple smile can brighten my day; and best yet, it’s completely free.

At some point, everyone can have a stressful day and feel burned out. So put up a smile. Even if you’re not a positive person, take a firm stance against negativity. Your daily life will surely burst with joy.

“Happiness is not something ready made. It comes from your own actions.” – Dalai Lama

3. Find Your Passion

Many people dive headfirst into a day job that doesn’t interest them. They do it just for the money, which only makes them more miserable.

People who aren’t attached to their work will find difficulty achieving happiness. They live in a gray and stale world devoid of positivity.

Listen to your heart. Ask yourself: What makes me feel enthusiastic and excited? This is a time to discover your hopes and dreams.

You have endless opportunities in this world. Start a business. Volunteer at a charity drive. Figure out your reason why.

Personally, I used to turn to real estate to earn dependable rental income. But there was no sense of fulfillment. That feeling soon reached a tipping point, which pushed me to re-prioritize everything.

I wanted to make a positive impact on people’s lives. Combining my interest in business and self-improvement, I pursued my passion for blogging. And I can’t be any happier about it.

Everyone needs something that keeps their life meaningful. It can be a source of light that helps us walk in the right direction.

So having goals and dreams makes us genuinely happy. Without them, it will be a long, treacherous journey.

4. Practice Gratitude

Some days we may not feel a shred of gratitude. We are overwhelmed with the hustle and bustle of life where we seek perfection, one that is only full of success and wins.

However, that will only put you further away from happiness.

Take the time every day to pause and appreciate something in your life. What I find helpful is sitting down with a pen and paper.

I start with “I am grateful for…” It can be the appreciation for my afternoon cup of herbal tea. It can be the clear blue sky on a sunny day.

This routine sets up a support system that reinforces positive emotions. It reminds me that there are many things I’ve experienced in life and even more things that I’m grateful for.

Even if I have a bad day, I try my best to be grateful and encourage lasting joy.

So appreciate everything that enters your life—all the good and bad. You will see your mood elevate to an entirely new level.

5. Create Memories With Loved Ones

It can be tempting to focus all our time and energy on reaching valued goals. We say, “I’ll take it easy and spend time with loved ones after I’m successful.”

But what if that time never comes? What if, at some point, your loved ones are suddenly gone?

Don’t wait until it’s too late. Prioritize your loved ones today, not next year. After all, you wouldn’t want to leave any room for regret.

The cherished memories you make now will be a spark of joy. They can even be a source of motivation when shooting for goals.

As social creatures, sharing stories, feelings, and dreams can make us happy and fulfilled.

Living a solitary life is not for everyone. Although having some alone time is perfectly fine, you should still make memorable experiences with those close to you. They will be cherished within your heart for as long as you live.

The quest for lasting happiness can be daunting at times. We spend much of our time searching for it, almost giving up along the way.

But you need to see the bright side. Living a better and happier life isn’t a far-fetched dream; it’s within reach. Remember that happiness can come from the small habits and things you do daily.

If you want to lead the life you truly want, practice these 5 habits and be consistent every day. Don’t give up halfway. Once you do so, there will be nothing stopping you from enjoying life to the fullest.

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Success Advice

Avoid These 12 Mistakes on the Way to Success

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