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Success Advice

Why Standards and Values Create Success in Business



In today’s chaotic world, you and your business must have a North Star. That North Star is a clear list of standards and values. It’s that simple. Your success depends on determining your standards and values and holding to them. The only way to do that is to raise the expectation of yourself and of your business.

Calculate your standards and values by answering two fundamental questions: who are you? And what do you stand for? If your business can figure out those two truths and stick with them, you will stand out. Today’s society accepts subpar as the norm. We need to raise the bar. You will exceed the average and demonstrate why your business is superior if you hold to your standards and values. This discipline will lead you to success. 

Standards and values might not be the sexiest topic. You won’t find the average Joe talking about them at the bar after work. That’s the point. Having standards and values is rare. It sets you apart. Align your values with your core principles and purpose, and your business will grow exponentially. The reverse is also true; if you choose to skimp on your values, if you become lazy, complacent, and unmotivated – or worse, unethical, making poor decisions – your business will fail under the daily pressures of the fast-paced world.

In fact, the moment you start to relax or get too comfortable in your business, is the moment the devil is going to start knocking at the door of your company and your personal life, and it’s all downhill from there. Standards and values are the horsepower, the driver in the success of your company, and without them, you will quickly find yourself lost in a midst of complacent, like-minded, average no-names who never make it in their business or personal goals. You don’t want to be one of them. Average is doing the least amount that you possibly can and expecting the most. Average Joes wash up fast.

Standards and values mean you won’t be easily swayed by the crowd. You’ve got to stick with your own ethics to succeed in business. There’s a big difference between “living the high life” and “living a life of high value.” Living the high life might mean going out to the strip club after the convention with all your sales buddies, justifying it as “networking.” But what I have found over time is that those contacts fade as quickly as the experience of going to the club. On the other hand, the truly high-quality networking contacts that I’ve made, business contacts who I want to connect with or who I aspire to become, I don’t meet in strip clubs. I connect with them in conferences where they are working on their own personal and professional growth.

“Values are like fingerprints. Nobodies are the same but you leave them all over everything you do.” – Elvis Presley

The bottom line? High-value individuals are found in high-value settings. So, audit your environment. Look at where you spend your time, look at who you find in those environments, and see if the kind of people you’re meeting is the type of people you want to grow with or become. If the answer is neither, then you’ve got to raise the bar for yourself, change the game, and shift your environment. By aligning your environment with your standards and values, your business and personal life will uplevel.

Another part of this battle for standards in life is to simply structure your day to make it the best and most productive. This reminds me of the old Trevor versus the Trevor publishing this today. When I was a heroin addict, I went with the flow. I was easily persuaded to lower my standards, to party through the night, usually not ending well. But today, with my higher standards and values, I have found what works for my aligned goals. Each day, I challenge myself to do what’s best for me today.

If you do that in your personal life and in business, you will continually grow and improve.  Perform at whatever “today’s great” is. Thirteen years ago, that would’ve been just not having drugs that one day. That was a winning day. 

Today, making a great day consists of creating legacy, pulling the levers in life that consistently add to my productivity and vision. Look at the billionaires today. Even Elon, love him or hate him, is still making moves, based on decisions of where he wants to shape society with his standards and values. So, which levers are you going to pull consistently, starting today? That’s how you work your standards and values into your life and business growth.

Regardless of what standards and values you choose, giving and service should be a part of your core principles. As much as we’re talking about improving ourselves, to grow our businesses, we can’t overlook that the best part of life really isn’t about us. We need to think less about ourselves, get out of the fame game. It can be a trap. We’ve all done it. We’re all human. But, in the end, it should be more about putting one’s nose to the grind and getting deals done. Is our core value to show off, or is it to shine? 

I’d say, serving our clients, employees, partnerships, and even my family – that’s where I am being my best. When my standards are high in those areas, through service, everybody wins. And everyone is motivated to do better themselves, which dominoes into even greater success.

In the end, what sets you up for success in business is your decisions. You get to choose. You choose what standards and values you have. You choose whether you want the high life or the high-quality individuals. You choose whether you are average, or are excellent. You choose which lever to pull and which lever not to pull. You choose what environment you want to be in and what environment you’re going to avoid. You choose how you’re going to structure your day or whether your day shapes you.

Nothing is completely beyond your control. You design your life. And by designing your life, you design how you’re going to succeed now and in the future. In business and in your own life, it all begins with the standards and values you choose to propel your success.

Trevor Cowley is a 37-year-old serial entrepreneur, investor, and co-owner of Easier Accounting, 60 Day Credit Repair, and an Everbowl franchise. He’s also the co-host of a business podcast that's ranked in the top 1% in the world called, Real Business Owners with his business partner Kale. The Real Business Owners Instagram page has grown to over 130k followers in just two short years and continues to grow day after day. Trevor's mission is to make a positive impact in the entrepreneur space by giving advice to those who are going through the struggles of owning a business. Trevor is passionate about entrepreneurship and plans to continue seeking opportunities that will make a positive impact on his life and others.

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Success Advice

20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way



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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way and perhaps that has created a divisive and adversarial working environment that makes it difficult for you to influence and inspire your team in a way that meets your vision. (more…)

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A blueprint for CEOs to draw a disciplined strategy



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Strategic thinking helps CEOs build successful businesses. It helps them establish everlasting enterprises. It is one of the key elements of decision-making. It is different from strategic leadership. It differentiates between leaders from managers.  (more…)

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How to Focus Your Mind on Your Goals in 2023 Constructively

In this world of distractions due to information overload, it has become a big challenge to focus our minds



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