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A Simple Branding Tactic Publicists Use to Help You Get Noticed

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If you’d like to learn how to improve your personal or business brand so you can gain a bigger following, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


Working in PR, I’m on a life long mission fighting with blunt brand messages and copy-paste mission statements. 

In a beautifully diverse world where every personal experience is unique and every story, even the simplest one about a day in your life can teach, motivate, and inspire, many beginner entrepreneurs somehow settle for some cookie-cutter statements that might as well be printed on a t-shirt or a poster design in an independent provincial coffee shop. 

Turns out, it’s not our fault, that’s just how our brains work. This study proved that people with similar views tend to mirror each other’s speech patterns, likely in an attempt to be better understood. However, a beaten phrase that might get you more head nods in a friends gathering would only do a disservice, if you are trying to stand out as a personal brand.

To create a message that stands out, ask yourself this question

Here is a tactic I’ve been using to create powerful PR campaigns for my clients. It’s called “Stupid majority.” PR adviser, Jerry Silfwer shared this idea in his TEDx talk.

Ask yourself this question: In my area of expertise, what is one thing most people are wrong about? 

It can be a publicly accepted belief, a common way of doing something, or ignorance about some latest facts. Of course, as long as there is a stupid majority, you can be a smart minority, educating the rest of them on what only you seem to know. 

Below are 3 examples of stupid majority:

We all used to believe in hard work and putting in extra effort, before the 4-Hour Work Week, 4-Hour Chef, and The 4-Hour Body by Tim Ferriss. That’s a great example of tackling a belief.

Marketers used to crack their heads about reaching the largest audiences until Seth Godin taught us to 10x marketing efforts by focusing on early adopters, popularising an idea from a 1962 book by sociologist Everett Rogers. 

Finally, there’ve been lots of PR dollars put in explaining links between heart disease and fats, which lead to demonizing all fats for years. Until recently when some health coaches, like Eric Edmeades or Dave Asprey and others, started educating the stupid majority about good fats. They also brought to light new facts, such as those about sugar which effects have been neglected all throughout the witch hunt against cholesterol. 

Here are a few steps to discover your own “stupid majority:”

1. Study the competition

Just start digging – you’ll find hundreds of people at a different stage of influence repeating similar messages. Instead of trying to say the same thing with different words, pull out your notebook, and start taking notes. The more popular a particular opinion or belief is, the more buzz you can create, pointing out what’s wrong with it or what’s missing.

2. Understand why the majority holds a belief

To communicate your “smart minority” idea most effectively, you’ll need to get clarity on why the majority holds a particular belief. It’s an easy job, as people spend a good amount of effort justifying their opinions, even when sharing something common. 

“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis

3. Get some facts to back up your point

Roll up your sleeves and get facts and stats. Saying that the majority is wrong will firstly catch attention. Yet, if you don’t have strong enough evidence to prove it, the attention won’t hold long and might even backfire. 

Interesting enough, even some widely known facts, illustrated with little known statistics, can result in a viral message. We all know coke isn’t the best choice for your health. Yet this infographic that just put some numbers behind this common opinion, went viral in just a couple of days.

4. Don’t be afraid to tackle popular topics

You have to be confident in your expertise, but once you get armed with all the facts, don’t be afraid to launch! Remember, you are not just going against the stream to turn a few heads your way. You are providing a new, researched, and educated opinion. 

Think about it like this: by addressing the “stupid majority” with new facts and a fresh perspective, you are doing everyone a service, by advancing the conversation on a particular topic. 

5. Be ready to get criticized

Critics go hand in hand with followers, the more attention you get, the more you’ll be criticized, especially if you choose to go against common knowledge. I suggest you get ready to celebrate every new critic as milestones of your success!

Why does this work? You are capitalizing on the fame of a popular belief. One of the key components of creating a viral message is providing a fresh perspective (or fresh facts) about something that already exists in public awareness.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet

When to use it? 

This tactic is best when applied to your content creation, pitching media, or for speechwriting. In many cases, your “stupid majority” message would translate into one of your campaigns that you can use to gain publicity. Don’t confuse your “stupid majority” campaign with your overall brand message – this is just an effective way to get attention to your brand, and may lead to you sharing your brand message, but should not be used in replacement of it. 

How do you make sure your personal brand is sending the right message out into the world? Share your ideas with us below!

My name is Natasha Zo. I’m a media relations specialist, artist, and salsa enthusiast. For me all these career paths of mine boil down to one core interest: I love to meet people, discover stories that are worth sharing and help those people to be heard. I’ve helped multiple authors and entrepreneurs to score that Amazon bestseller title and amplify their message through the power of media. Currently, I’m running a PR agency that helps wellness thought leaders to raise their expert status by building a media presence.

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Life

9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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harsh truths for young men
Image Credit: Midjourney

Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

  • Learn to write clearly; clarity of thought makes you dangerous.

  • Read quality literature in your free time.

  • Nurture a strong relationship with your family.

  • Share your ideas publicly; your voice matters.

  • Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.

Final Thoughts

The digital age offers endless opportunities, but only to those who are willing to take responsibility, confront discomfort, and keep improving.

Becoming a man today means embracing the hard truths most avoid.

Because at the end of the day, success isn’t about luck. It’s about who you become when life tests you the most.

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Change Your Mindset

Work-Life Balance Isn’t a Myth: Here’s How to Actually Make It Happen

Work stress doesn’t have to win, here’s how to protect your peace and thrive in any workplace.

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workplace stress management techniques
Image Credit: Midjourney

Starting a new job often comes with excitement and ambition. Yet, beneath that initial enthusiasm, many employees quickly encounter the reality of workplace challenges, especially stress. (more…)

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Change Your Mindset

The Four Types of Happiness: Which One Are You Living In?

Most people chase success only to find emptiness, this model reveals why true happiness lies somewhere else.

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In a world driven by rapid technological growth and constant competition, many people unknowingly trade joy for achievement. (more…)

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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Mark Manson life lessons on success
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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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