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5 Successful Ways to Stand Out Among Your Competitors

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If you are a business owner then you must be well aware of how difficult it is to start a business and how difficult is to manage it and keep it going. The latest statistics show that only 50% of the businesses survive for more than 5 years while only 1/3rd of them pass the 10-year mark.

While counting the reasons of business failure, there are many that lack proper knowledge, absence of proper strategies, incapable staff, lack of mentors and support networks, and many others. Among all these reasons, the major one that contributes towards the failure of a business is the lack of uniqueness and differentiation.

As consumers have plenty of choices, you need to provide them a reason for buying your services or products. As they would be spending their hard earned money, they would definitely try to find something different or something extra. So, try to differentiate yourself from others and give the customers a chance to trust you.

Here are 5 ways you can stand out among your competitors:

1. Deliver something extraordinary

What most of the businesses claim is they offer different services from their competitors. Always remember that saying it is not enough; you need to prove it by delivering something that your competitors are not providing.

You can offer them customized service plans so that they can choose the service as per their requirements, make their purchase trouble-free, provide them the lifetime warranty for your products and on-going management (for some extra period if not for far long) for your services. You just need to deliver something extra they are not getting and it depends on your business that what you can provide to them.

“Always deliver more than expected.” – Larry Page

2. Address customers pain points

Most businesses fail due to lack of the right goals and right plans for achieving them. If you have set your goals to sell products or services worth the particular amount of money then you have set them wrong. These goals will let you focus on the things you want to achieve.

But, if you want to be successful in your business then you need to work according to the needs of your customers. Along with examining their requirements, you need to address their issues. There are some common problems that customers face for a particular service or product; what you need to do is offer them solutions to their problems through your business.

In short, rather than focusing on your earnings first, you should focus on the pain points of the customers as it will let you win their trust and retain them for longer.

3. Focus on the quality

Once an entrepreneur remains successful in having a perfect start of his business, he thinks of expanding his niche rather than first excelling more in what he is already offering. This is the biggest mistake he makes. It distracts his attention from the main services and puts effort into promoting the new one. As a result of which, he does not excel in any.

A good idea is to do a few things in an excellent way rather than doing a multitude of things in a poor way. When you excel in a particular thing, people are more likely to believe in your specialization.

4. Have your own personality

Knowledge and focus are the two main aspects of every business, so try to have them. As a startup, you would be looking at the experts of your industries and then doing the same things and the same way they have done. No doubt you need to learn from them but always remember that you should not copy them otherwise, you will not be able to be different.

Therefore, have your own personality; learn from successful professionals of your industry and then think about the ways you can implement those things in your own way. This will not only help you to do something different but will also let you show your unique personality.

“Don’t be afraid to assert yourself, have confidence in your abilities and don’t let others get you down.” – Michael Bloomberg

5. Always be there for your customers

Your relationship with the client does not end once he has completed his purchase. You need to be present for him even after that as he can face some problems with your products or services. So, always ensure good customer support. It will let you show your credibility, win his trust, develop good relationships with him and retain him for the future. Hence, customer support is the main aspect you would be focusing on.

Consider these tips while creating a strategy for your business and stick to that strategy. Along with that, always try to deliver the best to your clients, if you want to be the best for them.

From your experience, how have you been able to stand out from your competitors? Leave your thoughts below!
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2 Comments

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    Isaac King

    Jun 6, 2018 at 2:23 am

    Hey Gurpreet, great post! I agree with your points, it’s about providing a much better customer service and experience than your competitors! We’ve seen success by doing that and also telling a unique story.

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    Jon Whitley

    Jan 26, 2017 at 6:39 pm

    Hi Gupreet, thanks for your thoughtful article. I particularly like your second point, to address customers pain point, because many other great ideas stem from that. I wonder if you can offer some advice. How do you continue to keep the high quality bar and focus on customer service while growing a team?

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Success Advice

5 Things You Can Learn From The 5am Club by Robin Sharma

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It has been said by Robin Sharma, “5 AM is the time of least distraction, highest human glory, and greatest peace.” This also happens to be the central idea or the core value he has discussed in his book, ‘The 5 Am Club.’ Speaking of early mornings, at what time do you wake up? Are you annoyed by the fact that you wake up on the edge of time and then rush to work in haste? 

The life lessons put forth by The 5 AM Club are exactly the learning and motivation you need to challenge your complacency. In your race against time, you may not have the time to read this fabulous book. So, we have summed up the key book’s takeaways for your convenience.

1. The vigor of waking up early

This is what the book’s most fundamental advice to everyone is. Waking up at 5 am every day can work wonders to avert failures and make success a natural habit. When we wake up at 5 am, we have more time on our hands than others. Besides, this is when we have minimum interruptions and maximum powerfulness of the mind. 

To add, the early morning peace is priceless! You can schedule your most important tasks of the day between 5am, and 8am. This book teaches us in the simplest way, how we can train our mind and strengthen it to deliver the highest productivity by waking up early. This energy that you have when you wake up in the morning and the few additional hours in your day are what serve as perfect ingredients for success.

“The secret to productivity is simplicity.” – Robin Sharma

2. The power of finding the right balance in life

The book talks about a precious lesson of finding the right balance within. We often talk about the need for mindfulness and achieving the right mindset to perceive things. But this book goes a few steps ahead of our usual approach to life. It highlights the vitality of mindset and introduces the concepts of heartset, healthset, and soulset.

These terms may seem new, but they are self-explanatory. The idea of heartset endorses the essentialness of emotional stability and well-being. Next, the perspective of healthset indicates the need to look after physical health. At last, soulset is an attribute of spirituality. As explained in this book, success prospects can be enhanced big time by achieving the right balance between these internal virtues.

3. The iconic 20/20/20 modus operandi

What is the first thing you will do if you start waking up at 5 am every day? Did you ever spare a thought about it? This book has the answer to this question, and you will be convinced that it is a great way to begin your day!. The author suggests that you should split the first hour of the day into three equal parts of 20 minutes each.

In the first 20 minutes of the day, you should prioritize your physical fitness and exercise. In the next 20 minutes, you should energize your soul and spirit via self-reflection and soulful meditation. This will prepare you for the rest of the day and will enable you to bolster your commitment and focus. In the last 20 minutes of the first hour, you should read and learn. But what are you going to read about in those 20 minutes? Read about successful people and their inspiring journeys to the pinnacle of success.

4. The significance of a proper sleep schedule

In this book, there is a mention of ‘a ferocious global sleep recession’, which is intriguing and enlightening. It hints at the state of sleep deprivation that this world is sinking into gradually. We often associate success and hard work with the notion of staying up all night and testing our endurance beyond limits. But that is not the right approach to accomplishing success, or rather, it is a flawed methodology.

Sometimes even if we do not have any critical work, we keep whiling our night time on social media or television. What are we gaining from it is the real question, and I am afraid the answer is nothing! We learn from this book that it is critical to look after your sleep cycle and start your day at 5 am afresh. Sleep and rest are indispensable for mental and physical well-being, or your productivity will decline.

“If you want to have the results only 5% have, you must be willing to do and think like only 5% do and think.” – Robin Sharma

5. The art of evolving

The book sheds light on the need to be spiritual and master self-reflection. However, do you realize the purpose that the routine of reflection each morning serves? The idea is to keep learning, keep reflecting on the mistakes and keep evolution an ongoing process. You should evolve every day and strive to be a better version of yourself every day. So, one of your primary goals after waking up should be to reflect on your actions and missed opportunities of the previous day.

To recapitulate, The 5 AM Club is a must-read book if you are a passionate reader. It has the prowess and charm to refurbish your perception of life altogether. Even if you cannot read the book for some reason, make sure you incorporate the above key takeaways into your life. By starting your day at 5 am, you can rediscover your lost soul and enthusiasm, and you would not have complaints to make about the lack of time. If you can own your mornings, you can go places on the ladder of success, for excuses are only for those who are not committed to their goals.

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Success Advice

Prepare Yourself for Prosperity With These 6 Success Habits

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Success stories don’t come from naturally successful people. They come from ordinary people with starry eyes and big dreams who stayed true to their end goal and consistently put in the work. They are just like you and me. What sets them apart is their mindset — a success mindset. (more…)

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Success Advice

How to Overcome the Emotional Rollercoaster of Success

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If you’re reading this, I’ll let you in on a little secret: you’re a human being. You have feelings, emotions, beliefs, complexity, and a mind that’s always racing. Your feelings at any given moment in your life have the power to affect what you do and how consistently you do it. (more…)

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Success Advice

5 Important Choices that Make Life Worth Living and Success Taste Sweeter

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As we start another year, you’re probably thinking about your life goals, dreams, aspirations, and what you want to accomplish. We know that New Year’s resolutions have gotten a bad reputation because most people lose focus after the first few months and the first signs of resistance. (more…)

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