Success Advice
5 Successful Ways to Stand Out Among Your Competitors
If you are a business owner then you must be well aware of how difficult it is to start a business and how difficult is to manage it and keep it going. The latest statistics show that only 50% of the businesses survive for more than 5 years while only 1/3rd of them pass the 10-year mark.
While counting the reasons of business failure, there are many that lack proper knowledge, absence of proper strategies, incapable staff, lack of mentors and support networks, and many others. Among all these reasons, the major one that contributes towards the failure of a business is the lack of uniqueness and differentiation.
As consumers have plenty of choices, you need to provide them a reason for buying your services or products. As they would be spending their hard earned money, they would definitely try to find something different or something extra. So, try to differentiate yourself from others and give the customers a chance to trust you.
Here are 5 ways you can stand out among your competitors:
1. Deliver something extraordinary
What most of the businesses claim is they offer different services from their competitors. Always remember that saying it is not enough; you need to prove it by delivering something that your competitors are not providing.
You can offer them customized service plans so that they can choose the service as per their requirements, make their purchase trouble-free, provide them the lifetime warranty for your products and on-going management (for some extra period if not for far long) for your services. You just need to deliver something extra they are not getting and it depends on your business that what you can provide to them.
“Always deliver more than expected.” – Larry Page
2. Address customers pain points
Most businesses fail due to lack of the right goals and right plans for achieving them. If you have set your goals to sell products or services worth the particular amount of money then you have set them wrong. These goals will let you focus on the things you want to achieve.
But, if you want to be successful in your business then you need to work according to the needs of your customers. Along with examining their requirements, you need to address their issues. There are some common problems that customers face for a particular service or product; what you need to do is offer them solutions to their problems through your business.
In short, rather than focusing on your earnings first, you should focus on the pain points of the customers as it will let you win their trust and retain them for longer.
3. Focus on the quality
Once an entrepreneur remains successful in having a perfect start of his business, he thinks of expanding his niche rather than first excelling more in what he is already offering. This is the biggest mistake he makes. It distracts his attention from the main services and puts effort into promoting the new one. As a result of which, he does not excel in any.
A good idea is to do a few things in an excellent way rather than doing a multitude of things in a poor way. When you excel in a particular thing, people are more likely to believe in your specialization.
4. Have your own personality
Knowledge and focus are the two main aspects of every business, so try to have them. As a startup, you would be looking at the experts of your industries and then doing the same things and the same way they have done. No doubt you need to learn from them but always remember that you should not copy them otherwise, you will not be able to be different.
Therefore, have your own personality; learn from successful professionals of your industry and then think about the ways you can implement those things in your own way. This will not only help you to do something different but will also let you show your unique personality.
“Don’t be afraid to assert yourself, have confidence in your abilities and don’t let others get you down.” – Michael Bloomberg
5. Always be there for your customers
Your relationship with the client does not end once he has completed his purchase. You need to be present for him even after that as he can face some problems with your products or services. So, always ensure good customer support. It will let you show your credibility, win his trust, develop good relationships with him and retain him for the future. Hence, customer support is the main aspect you would be focusing on.
Consider these tips while creating a strategy for your business and stick to that strategy. Along with that, always try to deliver the best to your clients, if you want to be the best for them. You can enhance your customer service by using a 1300 number from Teleca with your business.
From your experience, how have you been able to stand out from your competitors? Leave your thoughts below!
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How to Alter Your Business Approach With Technological Advancements
Keeping up with technological trends has become a challenge for almost every business owner.
Technology’s evolution has impacted everything, and business is no exception. Keeping up with technological trends has become a challenge for almost every business owner. Entrepreneurs unable to do so are being wiped out of the market.
There is no doubt that AI (Artificial Intelligence) and ML (Machine Learning) have taken over the business world. These technological advancements are impacting decision-making, success percentages, and other entrepreneurial aspects.
Adapting to these developments is integral to business success. Let’s explore how you can accomplish these milestones.
Embed the strength of AI and ML.
AI has modified business operations in major ways. For instance, companies have employed bots for customer support. These bots go through an effective learning process via Machine Learning before being able to answer like humans.
Bots can also perform detailed data analytics and make business moves with high success percentages.
ML is used more for the analysis of data chunks and generating successful predictions. This simply means that business owners do not have to worry about large-scale financial losses.
In terms of deployment and usage, a reputed company like Netflix employs machine learning for decision-making.
Blockchain is increasing the count of business opportunities
Tampering of financial transactions is quite common and causes severe monetary damage to customers. With the rise of digital payments, this risk has increased.
Blockchain is used to elevate your experience for monetary transfers. It combats penetrating events to extract confidential customer information.
Most business sectors are using block chain but finance and supply chain management sections have a higher count. These two corporate sections have several monetary deposits and withdrawals taking place.
In terms of percentage, approximately 72% and 5% of finance and supply chain firms have implemented block chain successfully.
Dedicate Yourself to Continuous Learning and Individual Development
You invest in learning some of the very important skills, including digital marketing, financial management, and how to gain customers as an entrepreneur.
You need to set up your knowledge base about doing business on Coursera and Udemy with the basics that are necessary for the business, building further by networking with experts through webinars.
Besides, Agile methodology will introduce elasticity to your company: this review and feedback system with further correction regularly will allow for enhancing efficiency and promptly reacting to the market.
Developing key skills to achieve goals
Running a business successfully is not only about having niche/domain knowledge. Business owners need to have communication / soft skills as well in addition to niche information.
Here are some key technical/domain-related areas that business owners should have a strong grip on.
Data Storage on Cloud: These days, companies do not store their data on physical servers. Therefore business owners should know how data is stored/edited/removed/updated via AWS, Azure, Google Cloud, and other platforms.
Data Analysis/Interpretation Qualities: These days, data is as precious as gold. Business owners with data analysis abilities make correct predictions. As a result, their ventures grow in volume.
Development/Coding Knowledge
Programming knowledge gives business owners an edge whether the application is developed in-house or outsourced. It assists in getting updates deployed and handling application underperformance without getting professional support every time.
Hacking proof framework
There is no benefit of having an advanced automated system if can be penetrated. Successful business owners have above-average knowledge of cyber security and hacking attempts. They are able to choose top-notch anti-hacking software without much of an ambiguity.
Communication Abilities/Soft Skills
Here are some key communication qualities that business owners should have:
Communication/Conversation: Business owners should use to-the-point sentences in both written and oral communication.
Issue Resolution Abilities: Business owners should be able to drill down to problems and solve them. This is done successfully only if an entrepreneur has in-depth business domain knowledge.
Agile Implementations
It is mandatory for business owners to have knowledge of iterative/agile models. With such a competitive environment, it is impossible for business owners to succeed without adopting an agile framework.
Create a productive well-crafted Business Strategy
A productive business venture starts with a clear vision. The first factor making a business successful is the idea behind it. It helps with endless growth and combating competition successfully. Katherine Philips once mentioned that business goals are inevitable if goals are set concretely.
- Goals should be based on smart achievements instead of complexity. Focus on the value that each one of them adds.
- Business objectives should not be vague. Key indicators should be constructed to measure the success/failure of each milestone.
- Be realistic when setting goals. Do not aim at impossible milestones since they can be demotivating.
- Milestones/goals need to be time-bound. Set a completion deadline for each one of them.
- Business goals should not be alien. Owners can think out of the box but not be obsolete / unrelated.
Create a productive well-crafted Business Strategy
Business owners cannot succeed without having a network. Some tips help in this case. Attend conferences and professional gatherings to connect with other entrepreneurs.
Here are some other related points business owners should pay attention to.
- Attend meetings and conferences to stay updated with trends and meet business owners who already have well-set ventures. This helps in enhancing the learning curve of new / growing entrepreneurs.
- Being a part of business communities/groups is very productive. When one shares opinions and discusses decision-making tactics, it helps in preventing errors and enhancing success rate.
- Even the most experienced business owners have mentors as learning never stops. Take part in mentorship programs so there is an assurance that you are following the correct roadmap.
Conclusion
There is absolutely no doubt that business dimensions have evolved with technological advancements. Successful entrepreneurs have grabbed these changes in due course of time and continue to evolve. On the other hand, people following old paths and conventional steps fade out of competition. In a nutshell, keep an eye on the processes and practices you follow as these factors decide success rate.
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