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Standing Out: The 3 Reasons Having a Niche Is A MUST

If you are going to stand out in the sea of other people that do what you do in your marketplace, then having a clear and focused niche is a must

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If you are going to stand out in the sea of other people that do what you do in your marketplace, then having a clear and focused niche is a must.   The more focused you are in your business, the easier it is for your ideal client to find you.  After all, when you speak to everyone, no one hears what they need from you.  Plus as I always tell my clients, “a confused mind does not buy”.  Meaning, if you cannot clearly articulate the predictable result your work produces and for who specially, why would anyone get it, let alone pay for it.  What all of this means is that ultimately, you do not know the niche you serve. This  also means your business is not focused or clear. Here are 3 reasons having a niche is a must for your business:

1. It Helps You Stand Out

You have to realize that NO ONE can do what you do, like you.  By having a niche, it helps you clearly hone in on the exact need you are the answer to.  Because you must realize you are not everybody’s answer. The problem I see many entrepreneurs have is what I like to call Milli Vanilli Syndrome.

Milli Vanilli was one of the most popular groups in the late 80’s/early 90’s and actually won a Grammy Award for Best New Artist in 1990.   However, their success quickly turned to scandal when it was discovered that they did not sing any of the vocals on their music releases.  What I see so many business owners do is copy other people. They do what they see other people post in social media, or because someone is successful building a certain kind of program, they determine they should build the same program. 

When you do that, you are lip syncing or being a copy just like Milli Vanilli.   You were not meant to be a 2nd rate version of someone else. Standing in the full power of your DNA (distinct, natural, ability) will help you stand out in a crowded market and it will allow your ideal client to find you.

“Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.” Nate Parker

2. It Helps Your Clients Find You

Having a niche allows you to speak directly to a targeted segment of the population.  I said this earlier. You are not everyone’s answer, but you are someone’s answer. The question is, do you know who your someone is? Imagine if Jeff Bezos started Amazon without the niche of selling books online? Would his business be where it is today?  I think not.  That is why knowing who your ideal client is and speaking only to them is so important.

Many people think targeting a segment of the population that you focus on puts you at a disadvantage, but it’s actually the opposite. The clearer you are and the more you hone in on who your ideal client is, the better.  The example I like to use here is if you had a bow and arrow and were aiming at a target (see picture of target below), would you aim at all 3 rings in the target or just the middle?  The bullseye? 

Of course you said the bullseye and the same is true in your business.  If you try to land on everyone then NO ONE will hear what they need from you.  Having a niche allows you to speak more directly to a targeted group of the population while at the same time filtering out anyone who isn’t a good fit to work with you.

3. It Allows You To Create Effective Strategy

Understanding how your niche allows you to become the ‘go to’ person in a specific area and for who specifically, allows you to create effective strategy. By focusing on marketing, creating additional revenue streams or even as you start out, it prepares you for long term success as you can create effective strategy around it.   

According to an article I read in Forbes Magazine that shared a Bloomberg Report which stated, “8 out of 10 entrepreneurs who start businesses fail. A whopping 80% crash and burn.” One of the main reasons they shared was the “inability to nail a profitable business model with proven revenue streams.” I had to realize this the hard way that money is not going to magically appear without some kind of plan of action in place.  

So, how can you ‘bankroll your brilliance’ in your business and avoid being part of that 80% of entrepreneurs who unfortunately, don’t make it past their first year of business? It is by creating a system that I call a ‘blueprint’ from which you create your marketing strategy, your multiple revenue generation strategy = everything you do in your business.

Just like when you are building a house, it all starts with a blueprint. Your business should also have a blueprint that speaks to your niche…who you serve and how you serve them. From the blueprint you build all the marketing and programming that is in alignment with your blueprint. I say again, “a confused mind does not buy” so having a strong foundation in which you build your business is a must!

To stand out in a crowded marketplace, you must have a clear and focused niche. This will allow you to have influence, make impact and the income you truly desire.  Your niche makes it a lot easier to attract the right people in the right way. Ultimately, you won’t have a successful revenue generating business without it. 

Nicole Roberts Jones is the CEO of NRJ Enterprises, a premier training and talent development company that works with women entrepreneurs and executives dedicated to do work that allows them to align their God-given purpose with their paycheck. Nicole is uniquely gifted at one thing – drawing out what’s best in YOU and helping you take your Brilliance to The Bank. With over 25+ years’ experience working with entrepreneurs, corporate executives, heads of states, celebrities, and nonprofit directors in talent and program development, her clients have included: the Steve Harvey World Group, Dell/EMC, McDonald’s, Blue Cross Blue Shield, Lisa Nichols and Motivating the Masses, Coach Diversity Institute, the BOSS Network to name a few plus she has coached thousands to Bankroll Their Brilliance. Learn more about Nicole at www.NicoleRobertsJones.com  and take her free Brilliance Roadmap Quiz that will assess where you are and give you the strategy to move forward NOW at www.BrillianceRoadmapQuiz.com.

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

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Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

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Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

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By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

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