Connect with us


Standing Out: The 3 Reasons Having a Niche Is A MUST

If you are going to stand out in the sea of other people that do what you do in your marketplace, then having a clear and focused niche is a must



Image Credit: Unsplash

If you are going to stand out in the sea of other people that do what you do in your marketplace, then having a clear and focused niche is a must.   The more focused you are in your business, the easier it is for your ideal client to find you.  After all, when you speak to everyone, no one hears what they need from you.  Plus as I always tell my clients, “a confused mind does not buy”.  Meaning, if you cannot clearly articulate the predictable result your work produces and for who specially, why would anyone get it, let alone pay for it.  What all of this means is that ultimately, you do not know the niche you serve. This  also means your business is not focused or clear. Here are 3 reasons having a niche is a must for your business:

1. It Helps You Stand Out

You have to realize that NO ONE can do what you do, like you.  By having a niche, it helps you clearly hone in on the exact need you are the answer to.  Because you must realize you are not everybody’s answer. The problem I see many entrepreneurs have is what I like to call Milli Vanilli Syndrome.

Milli Vanilli was one of the most popular groups in the late 80’s/early 90’s and actually won a Grammy Award for Best New Artist in 1990.   However, their success quickly turned to scandal when it was discovered that they did not sing any of the vocals on their music releases.  What I see so many business owners do is copy other people. They do what they see other people post in social media, or because someone is successful building a certain kind of program, they determine they should build the same program. 

When you do that, you are lip syncing or being a copy just like Milli Vanilli.   You were not meant to be a 2nd rate version of someone else. Standing in the full power of your DNA (distinct, natural, ability) will help you stand out in a crowded market and it will allow your ideal client to find you.

“Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.” Nate Parker

2. It Helps Your Clients Find You

Having a niche allows you to speak directly to a targeted segment of the population.  I said this earlier. You are not everyone’s answer, but you are someone’s answer. The question is, do you know who your someone is? Imagine if Jeff Bezos started Amazon without the niche of selling books online? Would his business be where it is today?  I think not.  That is why knowing who your ideal client is and speaking only to them is so important.

Many people think targeting a segment of the population that you focus on puts you at a disadvantage, but it’s actually the opposite. The clearer you are and the more you hone in on who your ideal client is, the better.  The example I like to use here is if you had a bow and arrow and were aiming at a target (see picture of target below), would you aim at all 3 rings in the target or just the middle?  The bullseye? 

Of course you said the bullseye and the same is true in your business.  If you try to land on everyone then NO ONE will hear what they need from you.  Having a niche allows you to speak more directly to a targeted group of the population while at the same time filtering out anyone who isn’t a good fit to work with you.

3. It Allows You To Create Effective Strategy

Understanding how your niche allows you to become the ‘go to’ person in a specific area and for who specifically, allows you to create effective strategy. By focusing on marketing, creating additional revenue streams or even as you start out, it prepares you for long term success as you can create effective strategy around it.   

According to an article I read in Forbes Magazine that shared a Bloomberg Report which stated, “8 out of 10 entrepreneurs who start businesses fail. A whopping 80% crash and burn.” One of the main reasons they shared was the “inability to nail a profitable business model with proven revenue streams.” I had to realize this the hard way that money is not going to magically appear without some kind of plan of action in place.  

So, how can you ‘bankroll your brilliance’ in your business and avoid being part of that 80% of entrepreneurs who unfortunately, don’t make it past their first year of business? It is by creating a system that I call a ‘blueprint’ from which you create your marketing strategy, your multiple revenue generation strategy = everything you do in your business.

Just like when you are building a house, it all starts with a blueprint. Your business should also have a blueprint that speaks to your niche…who you serve and how you serve them. From the blueprint you build all the marketing and programming that is in alignment with your blueprint. I say again, “a confused mind does not buy” so having a strong foundation in which you build your business is a must!

To stand out in a crowded marketplace, you must have a clear and focused niche. This will allow you to have influence, make impact and the income you truly desire.  Your niche makes it a lot easier to attract the right people in the right way. Ultimately, you won’t have a successful revenue generating business without it. 

Nicole Roberts Jones is the CEO of NRJ Enterprises, a premier training and talent development company that works with women entrepreneurs and executives dedicated to do work that allows them to align their God-given purpose with their paycheck. Nicole is uniquely gifted at one thing – drawing out what’s best in YOU and helping you take your Brilliance to The Bank. With over 25+ years’ experience working with entrepreneurs, corporate executives, heads of states, celebrities, and nonprofit directors in talent and program development, her clients have included: the Steve Harvey World Group, Dell/EMC, McDonald’s, Blue Cross Blue Shield, Lisa Nichols and Motivating the Masses, Coach Diversity Institute, the BOSS Network to name a few plus she has coached thousands to Bankroll Their Brilliance. Learn more about Nicole at  and take her free Brilliance Roadmap Quiz that will assess where you are and give you the strategy to move forward NOW at

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


6 Smart Moves to Grow Your Business and Your Profits

Practical strategies that companies use to guarantee long-term growth while increasing profitability



How to grow your business and your profits

In the world of business, achieving development and success is a shared objective. Maximizing earnings is an important part of this journey because it is a vital source of funding for long-term, sustainable business growth. (more…)

Continue Reading


How Entrepreneurs Can Fortify Their Startups Against Fraud

Businesses that neglect workplace fraud detection are leaving themselves open to catastrophic losses



employee fraud

Fraud in the workplace is a problem of gigantic proportions. Everything from a little light skimming of the cash register to fraud at a corporate level represents extreme risks that organizations need to guard against. (more…)

Continue Reading


How Entrepreneurs Are Revolutionizing Industries With Blockchain

Blockchain technology has become a revolutionary force in the new digital age



blockchain for entrepreneurs

Blockchain technology has become a revolutionary force in the new digital age with its decentralized nature, immutability, and enhanced security. It offers a vast sea of possibilities for entrepreneurs across various industries. (more…)

Continue Reading


Lessons We Can All Learn From Martin Luther King Jr.’s Leadership

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader



mlk jr

While reflecting on the magnificent life of Dr. Martin Luther King Jr. I began to uncover what truly made Dr. King such a powerful leader. Many revere him for the change he brought forth so it’s no wonder that he was heavily influenced by the man who said, “Be the change you want to see in the world”. He embodied that statement on the deepest level and lead people through one of the most challenging yet historic times in our nation. 

But what was it that made Dr. King’s movement so different than the rest? A quality that transcends ego and unites a people so divided? 

My greatest and most moving discovery while studying the life of Dr. King was the very answer to our question. 

Yes, he had the personality to be a leader, yes he had the bravery to use his voice, yes he evoked REAL change in government and policies, but the manifestation of all those comes from his willingness to lead a movement truly rooted in consciousness. 

A peaceful approach

Dr. King was continuously met with frustration, hate, and even violence by both law enforcement and those who wanted to fight for equality through violence. But the more violent things became, the more he dug his heels into a peaceful approach. Dr. King’s unwavering faith in the power to lead with peace and not violence is undoubtedly why his legacy is such a pillar of our nation still to this day. It is easier to fight.

Hate, anger and separateness from one another are primitive emotions on the emotional scale of well being but It takes awareness, understanding and elevated consciousness to move from a place of peace and understanding. Dr. King knew that we all have access to these states of higher consciousness and that our true power lies in a peaceful approach.

He is an example of the truest essence of our consciousness in this human experience. How to truly love your neighbor as yourself. 

Conscious compassion

Even the strongest opponents are human. Meet hate with love + compassion for the enemy” he said. It wasn’t his resistance to violence that made him a peacemaker, but rather his commitment to keeping compassion and connection to all humanity at the forefront of his movement. A profound understanding that underneath all the hate, violence and discrimination, we are all one. We all come from the same source and we are all human.

A conscious king

A man of his position, his power, his following could have been easily swayed by the human temptations of the ego. But he remained steadfast in his cause to bring forth real change. He understood on the deepest level that we are truly a stronger force in the universe when we move as one unit, with one mind, and one goal. That the separation from one another is the weakness of humanity. That our strength is in those things that unite us all, the qualities that give us life.

His success was in uniting not just the people of America but the consciousness of America.

No matter our gender, or our social class or our color, we all love, and we all seek peace. We all feel joy and happiness, we all want to be met with compassion and understanding. 

His cause went far beyond the need for physical freedom and equal rights. His cause was for freedom of mind, freedom of heart, freedom to be one. 

Lead with love

In his last speech he said, “I may not get there with you, but we AS A PEOPLE will get to the promise land”. And we will. At some point, we will inevitably come back to this oneness that we all come from.

The truth is? We don’t know when our last day is. Our last march. Our last speech. So this Martin Luther King Jr. Day I ask you, what will your legacy be? Are you leading a life founded in the principles of Dr. King’s movement, founded in the higher consciousness of humanity? Every moment is an opportunity to love, to show compassion, to bring forth peace and in the words of Dr. King “The time is always right to do what is right”.

Dr. King said, “I’m here to remind you, we’ve come a longggg way, but there is still work to be done”. 

And I’m here to remind you this Martin Luther King Jr. day in 2024 that we HAVE come a longggg way, but there is still work to be done. 

His fight is our fight. His mind is our mind. His spirit is our spirit. Rooted in the consciousness of all humanity. We are all one. And when we embrace the understanding of that, we will truly say

“Free at Last, Free at Last, Thank God Almighty, We are Free at Last”.

Continue Reading