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5 Ideas to Start Building Your Influence Online in Only 30 Minutes Per Week

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In the age of online influencers, coins and dollars can easily be traded for attention and trust. So can spa hotel packages, event tickets, extravagant outfits, and vacations. It’s hard to name an item that you wouldn’t be able to purchase with influence currency. Of course, if you have enough of it. 

So what’s your account balance? How many people would pay attention to what you have to say? If you are starting as an entrepreneur, there’ll come a day you’d wish you started working for your influence currency sooner.

If you are already on an entrepreneurial path, here are a few low-investment high-payout ideas you can start practicing today:

1. Keep your accounts aligned

You likely have a few pieces of “online real estate” – a profile in one of the social networks, or maybe a few, maybe a website, definitely an email address. Note that for your business, you likely don’t need to be a part of every social media network. Each industry has 1 or 2 key channels where your target audience spends time.

While each social network carries its own style (#DollyPartonChallenge proved it once again), those accounts you keep to maintain must be aligned. Visitors need to see it’s the same person. If possible, avoid nicknames. If you use your first and second name, make sure usage is consistent across all platforms. Try to use recent pictures and stick to photos of you -not your pet.

The time it takes: 15 minutes. You just need to do it once.

2. Interact with people in your industry you don’t yet know

It’s about starting a conversation and about giving attention before you ask for attention. Follow a few hashtags related to your industry, subscribe to a few YouTube channels if you haven’t already. But when you are there, don’t just silently consume. Start interacting with those in your industry even if you don’t know them in person. Let them know when they’ve done a good job, ask questions. If you know something they haven’t mentioned, it’s a great place to share in a friendly manner. 

It’s pretty much like making friends, but online. You say something nice and funny, they say something nice back and before you know it, you are already hanging out. No service selling likes, comments or engagement boosts would sell you that – real connection. Every brand starts with early adopters, and the best way to earn them is through personal interaction.

The time it takes: 5-10 min a day.

“You can make more friends in two months by becoming interested in other people.” – Dale Carnegie 

3. Start sharing about your entrepreneurial journey 

It may seem that everybody under the sun is on social media and now it’s too late to start building a brand. In fact, research by Nielsen Norman group shows that dynamic between different social platforms is quite similar: there are 90 passive consumers to 10 contributors, only one of which is a heavy contributor. 

I personally find this statistic quite inspiring. Most of the people you see on your social media feed daily represent just 1% of the network’s humongous database. Surely, there is a place for you too.

Another common objection has to do with the level of production complexity. Maybe you are not too comfortable in front of the camera? Maybe you don’t have pictures of yourself that look “good enough?” What objection are you placing in front of yourself? 

Gary Vee who teaches “how to create 64 content pieces in a day” urges creators to avoid complicating the process. In a nutshell, it means that if you are thinking “I’ll start when so and so happens” you are overcomplicating it. Think of the easiest format for you. You may record a quick story at the end of a workday, use time in public transport to put your business learnings in writing every once in a while, write a medium post or go live on one of the platforms.

Find your format and stick with it. Later, you may add beautiful visuals, well-edited storylines or even a video production team. Right now, you are doing it to let those early adopters (see above) stay up-to-date with you and your business. They don’t need those updates to be perfect. They just need the information to be available.

The time it takes: from 30 seconds to 10 minutes

4. Practice giving when you don’t expect to get anything in return

What are the brands, events and people in your life that you absolutely love? I love sharing about a local charity in Bali that I got introduced to on my last visit. I love hearing and sharing about the projects my friends are doing, and yes, I’ve also tagged a certain ice-cream shop way more than once on my social media.

Sure, influencers are paid to review things and places and you might not be there yet. It does not mean you should avoid doing that until someone starts offering money for your opinion. Love something? Talk about it and tag them. It might be that place where you buy doughnuts in the morning or a great podcast you enjoy listening to. They may reciprocate, and if it’s a big brand you may get a boost. 

One of my clients has an Instagram account which is about 100 times the size of mine. Every time my company delivers a great result for them, I share it on my Insta-story (see point 3). She never fails to share it back and apart from those extra views that come from her repost, I just get that warm fuzzy feeling inside.

However, don’t get discouraged if you don’t get a mention in return. Sharing what you love helps your followers see you as a well-rounded, real person. Remember, people connect with real people, not polished images.

The time it takes: from 30 seconds to 10 minutes.

“We make a living by what we get. We make a life by what we give.” – Winston S. Churchill

5. Make partnerships or join engagement groups 

Most social networks seem to be going through similar growth curves. At first, there is a lot of organic engagement, new people are jumping in every day, those who “get it” quickly reach a large number of followers (currently Tik Tok is going through this stage). As the network matures, it introduces changes which make the organic reach more difficult, and eventually inviting users to pay for a chance to be seen by more followers. Instagram’s 2016 algorithm update is an example of such change when the chronological feed was replaced by the feed that favors posts with the highest engagement.

If you are on one of the older platforms, like Facebook, Youtube or Instagram, you might want to look into engagement pods. Usually, those look like group chats, where every participant informs others about a new post she made. Rules of those chats suggest that you will engage with posts made by others, and they will support your posts.

You can google “engagement groups” or “engagement pods” or just partner up with a few friends and agree to support each other. This little trick signals an algorithm to show your post to more people. I would advise choosing smaller groups (15-20 people maximum), otherwise, it might take a while to give proper attention to every participant.

The time it takes: about 5 minutes, depending on the number of participants in the group.

How are you currently building your personal brand online? Share your tips and suggestions for other readers below!

My name is Natasha Zo. I’m a media relations specialist, artist, and salsa enthusiast. For me all these career paths of mine boil down to one core interest: I love to meet people, discover stories that are worth sharing and help those people to be heard. I’ve helped multiple authors and entrepreneurs to score that Amazon bestseller title and amplify their message through the power of media. Currently, I’m running a PR agency that helps wellness thought leaders to raise their expert status by building a media presence.

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How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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