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Success Advice

5 Ideas to Start Building Your Influence Online in Only 30 Minutes Per Week



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In the age of online influencers, coins and dollars can easily be traded for attention and trust. So can spa hotel packages, event tickets, extravagant outfits, and vacations. It’s hard to name an item that you wouldn’t be able to purchase with influence currency. Of course, if you have enough of it. 

So what’s your account balance? How many people would pay attention to what you have to say? If you are starting as an entrepreneur, there’ll come a day you’d wish you started working for your influence currency sooner.

If you are already on an entrepreneurial path, here are a few low-investment high-payout ideas you can start practicing today:

1. Keep your accounts aligned

You likely have a few pieces of “online real estate” – a profile in one of the social networks, or maybe a few, maybe a website, definitely an email address. Note that for your business, you likely don’t need to be a part of every social media network. Each industry has 1 or 2 key channels where your target audience spends time.

While each social network carries its own style (#DollyPartonChallenge proved it once again), those accounts you keep to maintain must be aligned. Visitors need to see it’s the same person. If possible, avoid nicknames. If you use your first and second name, make sure usage is consistent across all platforms. Try to use recent pictures and stick to photos of you -not your pet.

The time it takes: 15 minutes. You just need to do it once.

2. Interact with people in your industry you don’t yet know

It’s about starting a conversation and about giving attention before you ask for attention. Follow a few hashtags related to your industry, subscribe to a few YouTube channels if you haven’t already. But when you are there, don’t just silently consume. Start interacting with those in your industry even if you don’t know them in person. Let them know when they’ve done a good job, ask questions. If you know something they haven’t mentioned, it’s a great place to share in a friendly manner. 

It’s pretty much like making friends, but online. You say something nice and funny, they say something nice back and before you know it, you are already hanging out. No service selling likes, comments or engagement boosts would sell you that – real connection. Every brand starts with early adopters, and the best way to earn them is through personal interaction.

The time it takes: 5-10 min a day.

“You can make more friends in two months by becoming interested in other people.” – Dale Carnegie 

3. Start sharing about your entrepreneurial journey 

It may seem that everybody under the sun is on social media and now it’s too late to start building a brand. In fact, research by Nielsen Norman group shows that dynamic between different social platforms is quite similar: there are 90 passive consumers to 10 contributors, only one of which is a heavy contributor. 

I personally find this statistic quite inspiring. Most of the people you see on your social media feed daily represent just 1% of the network’s humongous database. Surely, there is a place for you too.

Another common objection has to do with the level of production complexity. Maybe you are not too comfortable in front of the camera? Maybe you don’t have pictures of yourself that look “good enough?” What objection are you placing in front of yourself? 

Gary Vee who teaches “how to create 64 content pieces in a day” urges creators to avoid complicating the process. In a nutshell, it means that if you are thinking “I’ll start when so and so happens” you are overcomplicating it. Think of the easiest format for you. You may record a quick story at the end of a workday, use time in public transport to put your business learnings in writing every once in a while, write a medium post or go live on one of the platforms.

Find your format and stick with it. Later, you may add beautiful visuals, well-edited storylines or even a video production team. Right now, you are doing it to let those early adopters (see above) stay up-to-date with you and your business. They don’t need those updates to be perfect. They just need the information to be available.

The time it takes: from 30 seconds to 10 minutes

4. Practice giving when you don’t expect to get anything in return

What are the brands, events and people in your life that you absolutely love? I love sharing about a local charity in Bali that I got introduced to on my last visit. I love hearing and sharing about the projects my friends are doing, and yes, I’ve also tagged a certain ice-cream shop way more than once on my social media.

Sure, influencers are paid to review things and places and you might not be there yet. It does not mean you should avoid doing that until someone starts offering money for your opinion. Love something? Talk about it and tag them. It might be that place where you buy doughnuts in the morning or a great podcast you enjoy listening to. They may reciprocate, and if it’s a big brand you may get a boost. 

One of my clients has an Instagram account which is about 100 times the size of mine. Every time my company delivers a great result for them, I share it on my Insta-story (see point 3). She never fails to share it back and apart from those extra views that come from her repost, I just get that warm fuzzy feeling inside.

However, don’t get discouraged if you don’t get a mention in return. Sharing what you love helps your followers see you as a well-rounded, real person. Remember, people connect with real people, not polished images.

The time it takes: from 30 seconds to 10 minutes.

“We make a living by what we get. We make a life by what we give.” – Winston S. Churchill

5. Make partnerships or join engagement groups 

Most social networks seem to be going through similar growth curves. At first, there is a lot of organic engagement, new people are jumping in every day, those who “get it” quickly reach a large number of followers (currently Tik Tok is going through this stage). As the network matures, it introduces changes which make the organic reach more difficult, and eventually inviting users to pay for a chance to be seen by more followers. Instagram’s 2016 algorithm update is an example of such change when the chronological feed was replaced by the feed that favors posts with the highest engagement.

If you are on one of the older platforms, like Facebook, Youtube or Instagram, you might want to look into engagement pods. Usually, those look like group chats, where every participant informs others about a new post she made. Rules of those chats suggest that you will engage with posts made by others, and they will support your posts.

You can google “engagement groups” or “engagement pods” or just partner up with a few friends and agree to support each other. This little trick signals an algorithm to show your post to more people. I would advise choosing smaller groups (15-20 people maximum), otherwise, it might take a while to give proper attention to every participant.

The time it takes: about 5 minutes, depending on the number of participants in the group.

How are you currently building your personal brand online? Share your tips and suggestions for other readers below!

My name is Natasha Zo. I’m a media relations specialist, artist, and salsa enthusiast. For me all these career paths of mine boil down to one core interest: I love to meet people, discover stories that are worth sharing and help those people to be heard. I’ve helped multiple authors and entrepreneurs to score that Amazon bestseller title and amplify their message through the power of media. Currently, I’m running a PR agency that helps wellness thought leaders to raise their expert status by building a media presence.

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Success Advice

Mastering Self-Management for Success: Lessons From Peter F. Drucker

With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success.



Peter f drucker lessons
Image Credit: Midjourney

In today’s dynamic professional world, self-management has become increasingly important. With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success. (more…)

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How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it



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What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



Your Beliefs Can Supercharge or Sabotage Your Success (1)
Image Credit: Midjourney

Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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