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3 Reasons Acting with Integrity Leads to Success

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Word is bond

A few years ago, a customer in my software business paid upfront for a round of changes to their custom software application. It wasn’t an issue until the customer changed their mind.

I don’t mean the customer decided to change something in the original scope. The customer chose to execute the project with another company with little warning. After 18 months, the customer said they wanted a new confidentiality agreement. The agreement would prohibit my firm for working with other companies in the same field.

We tried to negotiate a reasonable arrangement, in good faith. Unfortunately, the customer was adamant. We could not sign an agreement limiting our ability to do business.

So, we proceeded to wrap up business with the customer. We turned over credentials and documentation to the software. We tried to do the right thing; make sure the next vendor could continue the project.

But, what about their upfront deposit? The obvious answer was we should refund it. However, I cannot say it was the easiest decision to make. Honestly, it was hard. I had worked diligently with them the last year and was looking forward to the future revenue. How dare the customer try to change the terms of our business arrangement midstream?

“The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively.” – Bob Marley

It was only after wrestling with the implications of not giving the refund that I made the right decision. Even if you are “wronged”, there are consequences of not acting with integrity.

Here are 3 reasons why acting with integrity leads you to success:

1. Employees Are Watching You

The first reason I considered when making the decision was, how is this going to impact my relationship with my employees? They knew the customer had paid us a 4-figure advance.

If I was willing to short the customer, would I do the same to them? How could this influence how they viewed their job, their responsibility to customers and my responsibility to them?

In reflecting on the possible outcomes, I realized if they saw me act without integrity with a customer, it would diminish their trust in me. They might wonder if their next paycheck would be on time.

Also, it would reduce their enthusiasm for what we do. My team might cease to go the extra mile for the customer or simply spend more time on social media rather than serving. Intellectually, I knew this, but reflecting on the scenarios above helped me to get comfortable with the decision emotionally.

2. Customers Are Talking About You

The second reason I considered was, how is this going to affect what is said about us? Obviously, this customer was not going to be a customer going forward. However, they will talk to other companies.
It is common sense that referrals are the preferable form of marketing. We often think of a successful customer talking to future customers. Yet, a customer who “switches” will also tell a story.

I wanted the story they told to be a positive one. It would probably go something like, we were not able to reach an agreement on XYZ. And, they will remember concluding the relationship with integrity.

Hopefully, their story will end like this, “I think they would be a good match for you because they always treated us honestly.” The reputation that proceeds from an ending can still be a good one.

“Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” – Oprah Winfrey

3. You Have to Live with Yourself

The third reason I considered was, how am I going to feel about myself after this decision? If I am proud of the decision, it will strengthen my self-image. Otherwise, it will weaken it.

I might feel good for a while by making them pay. Over time, the feeling will fade, and I will be left with the voice of my conscience. If it is negative, it will haunt me. Sometimes, I do not consider the impact of a decision on myself. Whether I realize it consciously or not, it is there, and it makes a difference. Even if I tell myself I can live with it, in the long run, I cannot.

To function at my best, I need to remove any thought of acting unethically. If I do something without integrity once, it will be easier to do it again. And, it will influence my view of what success is.

The next time you are facing a challenging decision, ask yourself three questions. How will this impact my co-workers? How will it impact what customers say? And, how will it impact my view of myself?

How has acting with integrity helped you in tough situations? Please leave your thoughts below!

Kirk Bowman is the founder of Art of Value, a pricing consultancy in Dallas. He is the host of the Art of Value Show, a weekly podcast exploring the business model of value pricing for professional services. In 2010, Kirk changed the business model at his software company, MightyData, from hourly billing to value pricing and grew revenue by 55+% the first year.

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Success Advice

15 Essential Habits to a Stronger, Healthier, and Happier You

The journey towards transformation is not about perfection but about progress

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building positive habits

What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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19 Common Characteristics All Visionary Leaders Have

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visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?

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what i would tell my younger self

Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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