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Why Leaders Need to Embrace Value Based Leadership

Value-based leadership is the key to survival and success in the 21st century

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Although the righteous man falls ten times, he rises again repeatedly whereas the wicked man never falls twice.  God extends his hand several times to the righteous man who has values and morals in his life to rise again.

However, God never extends another opportunity to the wicked man because he doesn’t deserve it. 

With the fall of several business empires globally, people began doubting the credibility of business leaders.  People go to the extent of blaming the business schools that create leaders.  

Where does the problem lie?  Is it the individuals or institutions to be made accountable for the failure of business empires?  If it is the institutions to be pinned with the responsibility then the engineering institutions that produce incompetent engineers and the medical institutions that produce unethical doctors are to be blamed.  

It is not the institutions to be blamed but the individuals for the current business mess.  The dearth of leadership values and morals among business leaders is responsible for the current business scandals. 

In this context, we shall look at value-based leadership which is the need of the hour in this 21st century.

What is Value-Based Leadership?

Value-based leadership highlights what is right and wrong not who is right and wrong.  It emphasizes on means not ends.  For instance, Mahatma Gandhi led India’s freedom struggle through non-violence.  

He went by the road less traveled by emphasizing means not end.   Martin Luther King fought for the equality of blacks with whites.  He led the civil rights movement through non-violence.  He is still revered globally.  

Nelson Mandela fought against apartheid in South Africa and is a living legend. Leaders who divide countries based on religion, language, ethnicity, and geography are never appreciated in history.  

However, the people who fought for equality and human dignity are always revered and respected globally.  

‘Truth alone triumphs at the end’ is the hallmark of value-based leadership.  It is the values that count.  It is the journey that matters not the destination. How long one lives is not important how well one lives with values is more important.  It is not the material but the principles, values, and morals that count for these leaders. 

People flout norms and rules and deviate from basic ethics and morals because of various reasons such as to ensure their survival, their desire to excel at any cost, and the pressure to perform out of the way.  

It is a complicated situation for several leaders who occupy higher positions.  If we empathize we may at times justify their deviation from basic values.  However, wrong is always wrong.

Charisma is the key to value-based leadership. It emphasizes integrity and ethics.  It emphasizes ideas, ideals, values, and morality. It is about being transparent and fair in dealings while leading.  

It is all about adding value to the organizational goals and objectives and the people contributing to the goals. It is about standing by values through thick and thin and sharing the same with the people in and around with enthusiasm.  

Finally, value-based leadership is all about adding value to the institutions rather than individuals who champion value-based leadership.

Although leadership needs values and morals value-based leadership emphasizes more of morality, values, ethics, principles, and integrity to get across the message to people for realizing organizational goals successfully.  

It emphasizes more on means rather than mere ends.  It emphasizes integrity, ethics, honesty, fairness, and transparency all the time.  All this makes the difference between normal leadership and value-based leadership.

Value-based leadership calls for corporate social responsibility.  It looks for the all-round development of the organization and society as a whole. It pays taxes promptly and looks for longevity but no shortcuts. 

The path to value-based leadership is full of thorns but treading the path makes the journey exciting and interesting. 

All humans have a conscience that reminds us what is right and what is wrong.  There are cultural issues involved in ethics and morals.  For some societies what is right may be wrong for other societies.  

Therefore, value-based leadership is contextual and cultural but at the core, it is based on convictions and everlasting values and morals. 

“The single biggest way to impact an organization is to focus on leadership development. There is almost no limit to the potential of an organization that recruits good people, raises them up as leaders and continually develops them.” – John Maxwell

Characteristics of Value-Based Leaders

Value-based leaders avoid litigation and ill will. They don’t hesitate to lose money and material to uphold their credibility and goodwill. Money can be earned but not the lost reputation.  

They look for longevity but not short-term temptations. They rarely take into account short-term setbacks.  They keep long-term vision and values in view and take a strategic call.

These leaders go by the law of the land and follow the rules of the game meticulously. There is total synchronization between their words and deeds.  They are aware that they are constantly under the scanner.  

They firmly stick to their commitment and lead by trust and confidence.  Trust is the foundation of value-based leadership.

Value-based leaders leave a great legacy behind where there will not be any leadership vacuum as they line up the leadership pipeline.  They start the fire that fuels the virtuous cycle of success.  They do the right things rather than doing things right. 

These leaders infuse their people and organizations with their ideological values and morals that last longer than themselves.  Their preaching, practices, policies, and procedures are much stronger more pervasive, and more endurable with long-term effects. 

They sacrifice their privileges for the betterment of their people.  They create a strong and compelling vision statement replete with values and morals and are ready to face challenges head-on.  

They are undeterred about the pinpricks on the way. They set a personal example and focus on the collective interests of all individuals. For them, people’s interests are superior to their interests.

They are constantly under the scanner of their people.  They are watched closely and keenly.  When people are convinced about their credentials and values, people follow these leaders.  These segments of leaders have to undergo several series of severe tests to prove themselves in the eyes of their people. No degree of hypocrisy is tolerated by people. 

They don’t like to catch people making mistakes and correct them.  They rather catch people succeeding and turn that into greater success.  As we all know success is contagious. 

They walk the talk.  They set an example.  They die for values.  They rarely bother for survival.  Their core is based purely on principles, values, and ethics.  Humility is their hallmark.

Succinctly the common qualities that connect all value-based leaders are: being passionate with values and principles and ideas and ideals, leading by example, sticking to commitment, and looking at similarities but not differences.

We find people being fired after being hired.  The general perception is that the lack of hard skills is ascribed to the firing of an employee.  The hidden truth is not that but the contradiction in the value system of the employer with the values and ethics of the employee.

Few people make several mistakes for their survival.  But the survival is only temporary with long-term implications and complications.  It is always the means that count but not the end.  Value-based leadership justifies means rather than ends. 

Those who compromise their values find it difficult to convince their conscience and suffer in the end. At times, the time may support a wrong man but the result is disastrous for the man.  Therefore, it is essential to emphasize values.  

What counts at the end of the life are your values and morals.  Several leaders are revered globally even after their death.  It is basically because of their values, convictions, and principles that move generation after generation. 

Emphasize Value-Based Leadership

“Try not to become a man of success but rather try to become a man of value.” —Albert Einstein 

Leaders like Mahatma Gandhi, Martin Luther King Jr, and Mother Theresa are revered and remembered even after their death because of their values and morals and their contribution towards the right and just causes. 

Abraham Lincoln also represented value-based leadership.  Despite facing several hardships and failures in his life, he never compromised his values and morals.   He fought against slavery and for the unity of North and South America and ultimately he was assassinated. 

Corporate leaders like Warren Buffett and Bill Gates represent value-based leadership where they make money through ethical means and share their wealth for the benefit of humankind through their foundation. 

Value-based leadership is the key to survival and success in the 21st century.  Leading a life that is purposeful and meaningful makes life interesting and exciting.  Money and material comes and goes.  

What stands at the end of your life are the values and morals and the legacy you leave to your future generations. Leave a mark behind.  

Become a legend. Become a value-based leader.  You may not be a good inheritor but can be a good ancestor.  

Professor M.S. Rao, Ph.D. is the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. He is an International Leadership Guru with forty years of experience and the author of fifty books including the award-winning ‘See the Light in You’ URL: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132. He is a C-Suite advisor and global keynote speaker. He brings a strategic eye and long-range vision given his multifaceted professional experience including military, teaching, training, research, consultancy, and philosophy. He is passionate about serving and making a difference in the lives of others. He is a regular contributor to Entrepreneur Magazine. He trains a new generation of leaders through leadership education and publications.

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15 Essential Habits to a Stronger, Healthier, and Happier You

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What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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