Using social media platforms such as SnapChat, Twitter, Facebook & Instagram as a marketing tool is becoming increasingly popular today, as this approach has the ability to reach potential customers in a unique way. By connecting to consumers on a personal level, you’ll find new avenues for promoting your product or service. This can produce some astonishing results, and create a loyal following that will improve your bottom line. Yet, finding the right social marketing application or site to focus your efforts upon can be daunting, as there are several options to choose from at the moment.
You may want to keep your eye on Snapchat as a potential marketing tool, as it offers your business some opportunities which no competitor can. There is a reason why Facebook tried to offer the co-creators of SnapChat Bobby Murphy and Evan Spiegel 3 billion dollars for their social media platform.
So to help you discover How Snapchat is good for your business, let’s cover 8 solid reasons why SnapChat will help you in more depth below.
Why SnapChat Is A Great Social Marketing Tool For Your Business
Reason #1: Attention Span
As a whole, the attention span of our nation has shrunk in recent years, with some experts estimating that the average is only five minutes. With such a short window to make an impression, your business needs a medium that can create a meaningful impact in a short period of time. Fortunately, Snapchat was created with this precise objective in mind, as it only allows users to view a picture or video for between one to ten seconds. This has the effect of making everything more important, as you only have a brief chance to view the content before it is erased forever.
Reason #2: Limited Time
You can take advantage of Snapchat’s short timeframe for viewing, by creating limited time offers to drive new business your way. How does this work? Simply take a Snapchat of a current promotion, sales item or special discount code which has a limited window to be redeemed. This creates a sense of urgency in the consumer’s mind, which can lead to an increase in sales. This can also help you to increase your number of followers, as people will want to receive these valuable promotions.
Reason #3: Capture Attention
Unlike the constant bombardment of advertisement in other venues, you can use Snapchat to capture your followers’ attention completely. How so? You’ll find a huge percentage of followers will view your image or video, especially if you make your content interesting or entertaining. This is in stark contrast to other options such as an email marketing campaign, where a lot of great headline and copywriting is needed to reach your subscribers in hopes that they will view your content.
You can also use Snapchat in more flexible ways, for example showing a behind the scenes look at your business, or just to keep in contact with people who are interested in what you have to offer.
Reason #4: Build Loyalty
Building brand loyalty is tremendously important, as repeat customers can fuel your business success. Snapchat allows you to extend special offers to only your followers, and keep them connected to your products or services. This is a targeted way to keep them coming back for more, using this innovative social media application.
Reason #5: Build Anticipation
Not only can you build brand loyalty using Snapchat, but you can use it to build anticipation as well. How so? By sending out pictures or videos of a new product that is in the works, or perhaps of an upcoming event, you can get them excited.
Showing your followers the progress and keeping them updated, is a surefire way to get them primed for the release of your next big thing.
Reason #6: Rollout a New Product
Once your followers are primed and ready to buy, you can also use Snapchat to rollout your new product. You can send a visual announcement when the new product hits the shelves, or a new service becomes available. To gain even more traction, you can provide special coupons or other incentives to buy for your loyal Snapchat followers to take advantage of.
SnapChat’s Co-Creators Evan Spiegel and Bobby Murphy.
Reason #7: Target a Younger Demographic
If you need a social media strategy that targets people ages 13-25, then Snapchat is an extremely valuable tool. Popular in this age range, Snapchat is estimated to have more than 30 million users worldwide. Clearly, this application can help you make inroads into this demographic, and to expand your brand recognition within the younger generation.
Reason #8: Add a Hip Factor
Making your business appealing to the younger generation can be a challenge, yet Snapchat can give it a hip factor which is invaluable. You’ll also be able to generate a fun vibe for your products, which won’t feel like an ad or sales pitch. Instead, you’ll simply be offering entertaining images that are associated with your brand, thereby connecting with your audience in a new and interesting way.
Why SnapChat is good for your business by Gary Vaynerchuk
With all of these benefits, Snapchat is the perfect addition to your social media strategy. The eight reasons covered above, show that your business will certainly benefit from using Snapchat in your marketing campaign. You’ll be able to overcome the short attention span of consumers today, and create a sense of urgency as well. In addition, Snapchat tends to capture 100% of people’s attention, even if it is only for a short time.
Further, by offering special promotions exclusively to your Snapchat followers, you’ll be able to build brand loyalty for your business. Snapchat is also the perfect way to create anticipation for a new product or service, by sending out consistent updates that will let followers track the progress and see the timeline. This dovetails perfectly with a strong product rollout, as you can send out Snapchat images with discounts or other incentives when the product finally does launch.
Finally, Snapchat is a tremendous tool if you are looking to make headway in the 13-25 age range, as it is most popular with this age group. With over 30 million total users and growing, Snapchat provides a valuable way to connect with your customers and win new ones as well. You’ll also benefit from the cool factor that Snapchat communication can bring to your business, which can meaningfully impact your sales conversions.
All told, Snapchat is good for your business, making it a smart move overall. With this social media application as a part of your larger strategy, you’ll be able to create a successful marketing plan – to boost the bottom line of your business.
The Truth About Marketing Every First Time Founder Should Know
While starting your own business is an exhilarating experience, many start-up founders struggle with successful marketing more than any other area of business. So if you’re thinking about starting a business, here are some of the key things you need to know about marketing before you take the plunge. (more…)
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5 Hacks to Improve Your Writing Skills in English for ESL Learners
Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up.
In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.
Control Your Environment
Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.
You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.
Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.
Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language.
Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.
Writing Is The Answer
If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!
Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly.
Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.
Learn In a Group
It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.
The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.
Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently.
This will help you feel more confident in your skills and, consequently, speak and write better.
The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process.
A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few.
Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!
Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson.
Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!
Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!
Remote Work + Education: 3 Tips for Students Who Want to Have It All
Probably one of the greatest changes for the last year is the shifting to distant learning and working. There are many advantages to the issue, like, not having to commute every day, staying at a cozy home for a whole day. It makes our lives easier in terms of saving time and energy.
If you’re a student, you don’t have to bust out your textbooks every time you go to university. Instead, you have everything close and on the tips of your fingers.
However, within all the positive moments of distance learning, it is highly challenging for many of us. At college or in the office, we have a schedule, a plan which we simply have to stick to.
There is also a boss or a teacher who gives us tasks, checks and monitors our performance.
Well, now, we are our own bosses and teachers and have to come up with the plan and track our tasks independently.
So, how to stay tuned and efficient if you work and study from home? How to get the most of it and not drown in the ocean of procrastination? In this article, you will find three tips to help you out!
Set Up Your Workspace
When many think of a distance learning or work, they imagine themselves wearing pajamas and lying on a couch all day with the laptop. No more dress code, make-up, early mornings, coworkers or group mates, paradise!
This is a common misconception of remote work. If you want to work and study from home, it is crucial to create a space where you would stay focused and productive.
Still, if you have had a hard day and feel like having rest on your comfy couch, but there are assignments to be done, leave your worries to professionals in paperwritingservice, just place an order and enjoy your day.
When we both work and study from home, we stay with all those household essentials and, at the same time, have to focus on tasks. That is why a perfect workspace has to be created. So how to reach this ideal atmosphere at home? Here’re some pro tips.
Separate Spaces for Everything
This is a common problem for many that they sleep and study at the same place. Our body is a smart mechanism, which gets used to conditions very quickly.
So, as you sleep in your bed, every time you lie on it, your body gets ready to relax and concentrate is the last thing it is ready for. This principle is applied to any other space in your house.
So, your workspace should be particularly aimed at learning or/and work. Every time you get there, your brain will be ready to do the job.
Get Rid of All Distractions
This is a very important step if you want to stay productive at home. Your home may be a dangerous space in terms of concentration. To make it easier, help your brain and get rid of everything that might attract your attention and ultimately prevent good performance.
Plan Your Day
Every morning when you wake up, you approximately know what the tasks for a day are. So, what’s the sense in planning a day if you already have it all in your head?
This is one more important concept that helps us have everything done on time. Planning a day saves you time and boosts motivation and disciplines.
Here’s how it is done:
- You write down a list of tasks that have to be done;
- Prioritize them from less important to more important;
- Hang this list somewhere, where you can always see it;
- Mark completed tasks.
When you mark the task as accomplished, you’ll get a sense of satisfaction, which may be compared to some sort of praise. There are many tools to write a to-do list from paper to online apps.
Dedicate Time for Yourself
When you work and study from home, there will be a risk of abandoning our personal time in favor of more important matters. This factor leads not only to great results but also a concept called burning out.
When people face it, they feel exhausted, demotivated, and apathetic. To avoid this, it is crucial to have time for things you enjoy. It may be a sport, hobby, listening to music, watching movies, seeing friends. Your brain has to relax and get positive emotions to be more efficient in the long run.
No matter if you want to work and study from home, these principles can be applied to any activity. To manage it all, just follow these basic rules, and you’ll see how your productivity boosts.
Good luck with all your endeavors!
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