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6 Ways Your Personal Story Connects You to New Clients

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Your Personal Brand Connecting You With Clients

It seems that everyone is looking for ways to connect with customers and clients, but many miss quite possibly the best way to connect with those they want to reach: Their personal story.

Your personal story can be the thing that separates you from all other service providers. It can be just what you need to go from being one of all the others offering a similar service to the only choice for your target buyer.

Many people in business try to hide behind the company brand when they reach out to prospective clients and customers. Their websites are stripped of any reference to who they are personally. Their books focus solely on the work at hand. Their blogs are impersonal floods of facts. They struggle to stand out in the minds of their would-be buyers, not realizing it’s who they are — their authentic, unique selves — that matters to those who want to do business with them.

That is because in our online and offline world, getting to know who it is we are talking to, learning from, and working with is part of how we do business.

When you see your personal story in this way, you’ll look for opportunities to tell it in your life and business.

 

Why your personal story helps you stand out in business

 

1. It reflects your values

When you share your personal story, the fact that you did X, Y, or Z might not be as important as the reason you did it. That reason might resonate with your target buyer.

Your personal story can illustrate your values in a way a mere value statement cannot.

 

2. It makes you human

People do business with people. When someone has the choice between two (or 200) service providers, the one who stands out might be the one who takes the time to show that he or she is more than an impersonal service provider, and is a real person who has a genuine interest in the work at hand and not just the dollar value of the contract. This can be a place where you show your prospect how much you and she have in common.

 

3. It creates an emotional connection

We buy because of emotion. Sure, we want all the facts, but we whip out our cards because of how we feel: Will buying this shirt make me look and feel good? Will this designer make my website look amazing so I feel like a winner? Will eating at this restaurant be a pleasant experience that makes my day?

 

4. It inspires

Your personal story can be a powerful tool when it pushes others to be better versions of themselves. This is especially the case when your work is speaking, writing, or some other expression aimed at moving people to act. But it is also the case when your work is related to a particular challenge that you successfully faced and now can help others face. For instance, if you are a wellness coach, then the fact that you successfully overcame an eating disorder can be incredibly inspiring to your prospects who are struggling with the same thing.

 

5. It shows you get it

Your personal story can be the place to illustrate that you truly understand your client and her problem. The way you express yourself through your personal story shows that you know the challenges your client faces and you have a way to address them.

 

6. It invites others to be a part of something bigger than themselves

Your personal story can even have the ability to help you kick-start a movement or to create something for the common good that is bigger than the individual service you provide.

Look for ways to share your personal story in your business. Maybe it’s in a book. Maybe it’s your website or blog. Maybe it’s in your speaking. Maybe it’s in a sales presentation. Opportunities are all around for you to weave your life into your business to become a standout in the eyes of those you most want to reach.

 

Your Personal Brand Picture Quote

Monica Carter Tagore ghostwrites books for life and business leaders. In the process of building a business around her writing, she has ghostwritten or authored more than 40 books, including her latest, Connect and Conquer: Grow Your Business, Organization, and Career Through Online and Offline Relationships. As the co-founder of Life and Business Tribe, she shares insight, tools, tips, and strategies to help others build businesses around what they love.

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11 Comments

11 Comments

  1. Reina

    Feb 1, 2015 at 5:34 am

    This person is correct I help families save and make money. It’s a crusade to help the low i ncome and middle class families. No families left behind is my mission. People join my business or become a client because of me they know my story.

    • Monica Carter Tagore

      Feb 14, 2015 at 5:40 am

      Thanks for the comment, Reina. It sounds like you have a powerful story that you have connected to your work and it is resonating with those you seek to help. Your story shows your clients you care.

  2. Tim Denning

    Dec 26, 2014 at 10:16 pm

    Monica this article hit the nail on the head for me. Personal stories are the best way to attract you to new clients. In sales one of the most important traits that you will see in most sales programs is to be able to tell a good story. The more genuine and the more raw it is, the more believable it will be to potential clients. Clients are not just interested in your business, its your personal brand that often does alot of the selling for you. A great example of this is Malala Yousafzai whose tragic story has empowered her and is why people listen to what she says. She now has a career that could go in many different directions and this is all possible because of her story and the way it has connected her to the people she is trying to influence.

  3. Ken Valledy

    Nov 1, 2014 at 5:32 pm

    A great article – very very true…many thanks.

  4. alicia thibadeau

    May 1, 2014 at 6:21 am

    I love this, great tips here, I’m going to start getting more personal in my blog.

  5. George Zhoya

    Apr 25, 2014 at 6:39 pm

    yo yo yo lm really impressed by your article….thanks for sharing it with us !

  6. Koko

    Apr 23, 2014 at 10:16 am

    Always needs to be watched what’s been spoken and how it’s been spoken, especially with vast audience. Maybe that’s why public speaking is no.1 fear

    • Monica Carter Tagore

      May 28, 2014 at 9:29 am

      You’re right. Public speaking is the biggest fear of many people. Two tricks to make the experience easier and less daunting are to be super prepared and to be authentic. If you are focused on sharing your best self with the audience, then the audience will pick up on that energy. It won’t matter if you stumble over a word or fail to phrase something perfectly. The vibe you give off and the energy will endear you to the audience anyway.

  7. Emily Filloramo

    Apr 22, 2014 at 3:44 am

    My personal story is the reason why people work with me in the first place. It’s on my website and it explains the journey of why I do what I do.

    Simon Sinek has a great TED talk on “Start With Why”. People don’t buy what you do, they buy WHY you do it. This is one of the hottest TED talks.

    http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

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Startups

How to Create a Winning Startup Culture

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Some time back, in my infographic on 51 Business Mistakes that most Entrepreneurs Make, I had outlined that one of the biggest mistakes is that you do not give any thought as to what you consider would be a great startup culture. And, without good policies or HR to keep things in check, the startup begins to develop a toxic business culture. (more…)

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51 Mistakes That Can Sabotage Your Dream Startup

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So you’ve got an idea. You know it will work. And, it means the world to you.

You are an entrepreneur and you think you can rock the world with this one idea that matters to you the most. And, you set out to form the idea into a startup that you are going to nurture and develop into a blooming business in the upcoming years.

However, I don’t want to throw water over your dreams but, I do need to bring this “optimist” you into the hard and cold reality…….. the reality which says that 90% of all startups fail.

Of course, this can bring a great deal of uncertainty into your life and you got to be prepared to deal with it. You are also going to face a ton of challenges in your life which will force you to grow as an entrepreneur. But, the important thing is that you stick with it.

Of course, as Charlie Munger (Warren Buffett’s friend) once said, “All I Want to Know is Where I’m Going to Die So I’ll Never Go There”. No entrepreneurs want their startups to fail after putting in days and weeks of effort into it.

So, a lot of research has been put forward into knowing what does actually sabotage a startup?

Fortune reported that the single biggest reason startups fail was because they do not identify what the market wants before setting up their startup.

However, it isn’t as simple as that. An entrepreneur needs to perform a comprehensive business plan before he sets out with his business idea. Also, you have to know whether your business idea actually suits you or not. If it doesn’t then, you either you need to fine-tune yourself with your business idea or you need to change the business plan so that it suits you.

And, it is only after that, should you venture upon your startup.
Now, is that all? Of course not. The problem most entrepreneurs face when they first begin their entrepreneurial journey is that they don’t know what they don’t know.

That’s where they tend to make a series of mistakes that may cause great harm to their startup.

That’s why I scoured for successful entrepreneurs to provide me with information on what they think were the most common mistakes that startups do. Plus, I also got tips on how to avoid these mistakes.

You can check out the original article here: 70 Mistakes Startups Make And Tips On How You Can Avoid Them

Now, it’s your turn to do some work. Let me know what you thought of these mistakes and tips that entrepreneurs commit. Do you know of any other mistakes that entrepreneurs do? Comment below!

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8 Key Factors That Discourage Investors From Putting Money Into Your Startup

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Today’s ideas are tomorrow’s winning businesses. Ideas executed brilliantly and with proper investment bring your business success. That is how the world of business got the likes of Apple, Google, McDonald’s, Amazon and so on.

But why in spite of the brilliant and promising ideas at the core of their business, many startups fail to attract investors? Why do investors hesitate to put their money into some startups? Well, investors have reasons and only by deciphering these reasons we could get hold of some deterrent factors that hold them back.

Let us explain some of the vital factors that prevent investors from putting their money in the startups below:

1. Inefficiency or Absence of Leadership Qualities

Inefficiency is the most significant deterrent factor for pulling the success of most startups. This can also be referred to as the lack of leadership qualities. Investors always want to make sure that they don’t lose their money through a company that has an extraordinary business model but no efficient and skilled business leader to make it successful. When fetching investment from investors, you need to offer a clear prospect and detailed plan of how you are going to achieve the goals.

2. Lack of Trustworthiness

An investor puts his money on a venture purely on the basis of the credibility and trustworthiness of the business. This is why besides having a sound business plan with clear objectives, you need to establish the integrity in terms of the security of the investor’s money and how the fund is going to be invested to give results as per business plan.

If an investor has a feeling that the startup may not have enough customers to fulfil its financial liabilities or if it finds that the business is hiding some information, it may further push the trust of the investors down. Total transparency and establishing the faith of the business brand are crucial for finding investors in favor.

3. Lacking Experience in Business Management

You have a great business idea backed up by a sound business plan and solid trustworthiness based on your background, but you have zero experience in managing a business. This is a serious reason for an investor to deny making any investment in your business. An investor cannot put his money just to allow you trying and learning your management skills the harder and riskier way. Uncertainty is the single biggest turn-off factor for any investor and lack of managerial experience is synonymous to that.

4. Business Model is Not Sound Enough

You have a business idea, some efficient, competent and experienced professionals as leaders, the great stamp of trust and pretty much everything that make a company look promising. But what about your business strategy and business model? Are they sound enough to take on the market competition and challenges for business growth? Well, this is what investors are most interested in.

In most cases, a business model is what makes an investor think twice and even take a backward step from investing in a startup. After all, your business model and strategy will decide how your business and products will be able to withstand competition and become victorious.

5. Taking Investors for Granted

This is a big mistake on the part of many startups. Just by becoming confident in the potential and the soundness of the business model and prospect, a business can consider getting investors on board requires just a little effort and time. But in reality, getting investors on board is the toughest thing a business can think of.

This is why without proper and meticulous preparation, it would be foolish to approach investors for your business. Most investors receive hundreds of such emails and a similar number of approaches through other means and they coldly just let them pass. This is why you need to send them very detailed proposals backed by strong recommendations and referrals.

6. Targeting the Wrong Investor

Every business has a target customer base, right? Not all customers are interested in every product in the market. Similarly, not all investors are interested in your business. Investors based on their prior experience and industry exposure, put their money in businesses that they know like their own palm of their hand.

So, targeting an investor who has no interest in your business will only drain your energy and bring you unnecessary frustration. When you are seeking investors for your software startup, don’t approach someone investing in real estate business.

7. Non-Realistic Proposal for Funds

Investors normally come with huge experience of your industry and so they have a clear idea about the fund requirements for your business startup. Moreover, they already have invested in other ventures or have gone through many proposals. Naturally, they have every bit of estimate already in their mind. So, any proposal claiming a lofty and unrealistic amount will only face rejection.

This is why it would be wise to become meticulous about your estimation of the required fund and calculation of various cost factors. Have meticulous details about every facet of investment backed up by breakup of the costs. Only when you can convince them with correct estimation, investors can take interest in discussing the matter further.

8. Make Sure Your Product Solves a Customer Problem

Will any investor put money in building a simple calendar app now? No, simply because such an app idea has no value for the end users now. Will an investor put money in a product that has already been outdated and has no use? No, no investor has to even go through such a proposal for dismissing them.

Well, to fetch investment, your product must be thoroughly customer-centric. It not only has to solve a problem but has to deliver some competitive value in comparison to similar products in the market.

Obviously, finding an investor for a new business is not an easy task, considering the huge competition that businesses need to deal with. But, if your business idea is unique and you fill all those requirements correctly as mentioned above, finding investors may not be as tough as it sounds.

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5 Must Have Branding Tools for Your Startup

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Your brand is more than just the colors on your website. And for startups, it’s important to create a strong and memorable brand from the beginning if you want to stand out from the competition, scale your company, and find your ideal customers faster.

Here are 5 simple tools that will help your company avoid branding mistakes, take charge of your visual identity, and set a solid foundation for future growth:

1. Graphic Design Software

The word “design” doesn’t have to be overwhelming. Before deciding on your startup’s logo, colors, designs, and overall tone, consider working with a brand strategist who can translate the core ingredients of your startup into a visual identity that speaks to your target market.

Brand strategists have expertise in the psychology of colors, shapes, textures, and words, and they will work with you to make sure that your branding appeals to your target audience. Once you have those basics of your brand established, there are several tools that can help your company refresh and maintain your visual identity.

The absolute best graphic design tool for non-designers is Canva. While the free version has a lot of functionality, the paid plans offer more customization such as the ability to import your exact brand fonts and colors.

But if your company handles all of your design in-house, you will need something more advanced than Canva. In that situation, I would recommend Adobe Creative Cloud to startups who work on their designs in-house, as it includes top-notch design software like Photoshop, Illustrator, Lightroom, InDesign, and more.

“Branding is what people say about you when you are not in the room – Jeff Bezos

2. Visuals & Creative Imagery

Have you ever wondered where your competitors get those beautiful branded photographs that end up on their website? While it’s possible that they worked with a photographer, it’s also likely that much of their imagery comes from stock photos.

Here are my recommendations on the exact places to purchase stock imagery to improve your company’s branding:

  • Creative Market – A treasure trove of quality visual imagery where you can buy anything from stock photos, to branding mockups, to social media templates (Facebook cover photo, anyone?), to custom fonts… the options are nearly endless.
  • Adobe Stock – Beloved by designers, and the platform offers tiered pricing plans based on your image needs and download quantity.
  • Pixels – If you’re on a tight budget and just need to grab an image or two for a blog post, you may be able to find what you need on Pixels – which is great because all of the photos and videos on Pixels are free!

3. Social Media Scheduler

You’re a leader. You’re an entrepreneur. Your staff, board, funders, and admirers depend on you to make big decisions, lead the ship, and plot the vision towards your company’s future. You don’t have time to stare at a blank screen every day wondering what to post on Facebook.

By using a social media scheduling tool, you can sit down for a few hours, schedule batches of content, and schedule the dates and times when it will post to your accounts over the next couple of months. Then, once the content is posted, you only need to worry about responding to comments and engaging with your customers. 21st century efficiency at its finest.

Popular social media schedulers include Buffer and Hootsuite, both of which include free and paid plans. Not sure what exactly to post? Check out these social media ideas from influential businesses. And if the idea of writing and planning months of content still overwhelms you, our next tool will help you stay organized and on-brand.

4. Editorial Calendar

When it comes to your content, it’s time to step it up a notch and start thinking like a media outlet. Every piece of content that you put out as a company, whether it’s an e-mail blast, blog post, social media post, podcast, or video, needs to be aligned with your brand.

Each major magazine maintains an editorial calendar which outlines the overarching theme for each of the upcoming 12+ months. By establishing a monthly content theme in advance, they create a framework to generate and organize their ideas.

Consider creating an internal editorial calendar that will guide your startup’s content over the next 6-12 months. The software tool you use to maintain your editorial calendar isn’t that important — I like to use Trello, but you can also create a simple numbered list in Google Docs or Microsoft Excel. You may be surprised at how quickly the creative juices flow once you have an editorial calendar in place.

“Design is the silent ambassador of your brand.” – Paul Rand

5. In-Person Networking

Offline efforts count towards your branding too! And if you run your entire startup from behind your laptop screen, you miss out on ample opportunities to build your business offline and gain local referral partners.

If you’re new to in-person networking, start by visiting Meetup.com or Eventbrite.com where you can browse for events in your area. Think outside the box when it comes to selecting events to attend. For example: If you’re a chiropractor, it makes sense to attend local holistic health meetups. But you could also attend a travel event and meet digital nomads who don’t yet realize that a chiropractor can help them recover after long plane rides.

Remember that you’re not at the networking event to make instant sales, you’re looking for referral partners and connections. Don’t be the person who tries to shove your sales pitch down everyone’s throat upon meeting them.

As you can see, there are many simple online and offline resources that can help you spruce up your branding, reach new customers, and pique the interest of your target market. If you take branding one step at a time and start with the tools above, you will be well on your way to creating a brand that your customers will cherish and remember.

Have you used any of these branding tools before? Are there any additional tools that have helped your startup’s branding shine? Share your thoughts below!

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