Connect with us

Startups

6 Ways Your Personal Story Connects You to New Clients

Published

on

Your Personal Brand Connecting You With Clients

It seems that everyone is looking for ways to connect with customers and clients, but many miss quite possibly the best way to connect with those they want to reach: Their personal story.

Your personal story can be the thing that separates you from all other service providers. It can be just what you need to go from being one of all the others offering a similar service to the only choice for your target buyer.

Many people in business try to hide behind the company brand when they reach out to prospective clients and customers. Their websites are stripped of any reference to who they are personally. Their books focus solely on the work at hand. Their blogs are impersonal floods of facts. They struggle to stand out in the minds of their would-be buyers, not realizing it’s who they are — their authentic, unique selves — that matters to those who want to do business with them.

That is because in our online and offline world, getting to know who it is we are talking to, learning from, and working with is part of how we do business.

When you see your personal story in this way, you’ll look for opportunities to tell it in your life and business.

 

Why your personal story helps you stand out in business

 

1. It reflects your values

When you share your personal story, the fact that you did X, Y, or Z might not be as important as the reason you did it. That reason might resonate with your target buyer.

Your personal story can illustrate your values in a way a mere value statement cannot.

 

2. It makes you human

People do business with people. When someone has the choice between two (or 200) service providers, the one who stands out might be the one who takes the time to show that he or she is more than an impersonal service provider, and is a real person who has a genuine interest in the work at hand and not just the dollar value of the contract. This can be a place where you show your prospect how much you and she have in common.

 

3. It creates an emotional connection

We buy because of emotion. Sure, we want all the facts, but we whip out our cards because of how we feel: Will buying this shirt make me look and feel good? Will this designer make my website look amazing so I feel like a winner? Will eating at this restaurant be a pleasant experience that makes my day?

 

4. It inspires

Your personal story can be a powerful tool when it pushes others to be better versions of themselves. This is especially the case when your work is speaking, writing, or some other expression aimed at moving people to act. But it is also the case when your work is related to a particular challenge that you successfully faced and now can help others face. For instance, if you are a wellness coach, then the fact that you successfully overcame an eating disorder can be incredibly inspiring to your prospects who are struggling with the same thing.

 

5. It shows you get it

Your personal story can be the place to illustrate that you truly understand your client and her problem. The way you express yourself through your personal story shows that you know the challenges your client faces and you have a way to address them.

 

6. It invites others to be a part of something bigger than themselves

Your personal story can even have the ability to help you kick-start a movement or to create something for the common good that is bigger than the individual service you provide.

Look for ways to share your personal story in your business. Maybe it’s in a book. Maybe it’s your website or blog. Maybe it’s in your speaking. Maybe it’s in a sales presentation. Opportunities are all around for you to weave your life into your business to become a standout in the eyes of those you most want to reach.

 

Your Personal Brand Picture Quote

Monica Carter Tagore ghostwrites books for life and business leaders. In the process of building a business around her writing, she has ghostwritten or authored more than 40 books, including her latest, Connect and Conquer: Grow Your Business, Organization, and Career Through Online and Offline Relationships. As the co-founder of Life and Business Tribe, she shares insight, tools, tips, and strategies to help others build businesses around what they love.

Advertisement
11 Comments

11 Comments

  1. Reina

    Feb 1, 2015 at 5:34 am

    This person is correct I help families save and make money. It’s a crusade to help the low i ncome and middle class families. No families left behind is my mission. People join my business or become a client because of me they know my story.

    • Monica Carter Tagore

      Feb 14, 2015 at 5:40 am

      Thanks for the comment, Reina. It sounds like you have a powerful story that you have connected to your work and it is resonating with those you seek to help. Your story shows your clients you care.

  2. Tim Denning

    Dec 26, 2014 at 10:16 pm

    Monica this article hit the nail on the head for me. Personal stories are the best way to attract you to new clients. In sales one of the most important traits that you will see in most sales programs is to be able to tell a good story. The more genuine and the more raw it is, the more believable it will be to potential clients. Clients are not just interested in your business, its your personal brand that often does alot of the selling for you. A great example of this is Malala Yousafzai whose tragic story has empowered her and is why people listen to what she says. She now has a career that could go in many different directions and this is all possible because of her story and the way it has connected her to the people she is trying to influence.

  3. Ken Valledy

    Nov 1, 2014 at 5:32 pm

    A great article – very very true…many thanks.

  4. alicia thibadeau

    May 1, 2014 at 6:21 am

    I love this, great tips here, I’m going to start getting more personal in my blog.

  5. George Zhoya

    Apr 25, 2014 at 6:39 pm

    yo yo yo lm really impressed by your article….thanks for sharing it with us !

  6. Koko

    Apr 23, 2014 at 10:16 am

    Always needs to be watched what’s been spoken and how it’s been spoken, especially with vast audience. Maybe that’s why public speaking is no.1 fear

    • Monica Carter Tagore

      May 28, 2014 at 9:29 am

      You’re right. Public speaking is the biggest fear of many people. Two tricks to make the experience easier and less daunting are to be super prepared and to be authentic. If you are focused on sharing your best self with the audience, then the audience will pick up on that energy. It won’t matter if you stumble over a word or fail to phrase something perfectly. The vibe you give off and the energy will endear you to the audience anyway.

  7. Emily Filloramo

    Apr 22, 2014 at 3:44 am

    My personal story is the reason why people work with me in the first place. It’s on my website and it explains the journey of why I do what I do.

    Simon Sinek has a great TED talk on “Start With Why”. People don’t buy what you do, they buy WHY you do it. This is one of the hottest TED talks.

    http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

3 Startup Workplace Trends You Need to Carefully Consider

Published

on

startup workplace trends
Image Credit: Unsplash

One of the most notable parts of startup culture from the outside looking in is trends. You know the stereotype of the startup CEO he’s wearing a hoodie that probably cost hundreds of dollars and running meetings from a bean bag chair. However, trendiness isn’t always the right choice for your business. It can be good for your startup to branch out, but some risks aren’t worth taking. (more…)

Continue Reading

Startups

How Your Startup Can Effectively Collaborate With Influencers

Published

on

influencer marketing
Image Credit: Unsplash

As a startup, your priority is to attract, engage, and turn potential clients into lucrative, long-term consumers. And the optimal way to make this possible is by incorporating startup influencer marketing.

Most consumer brands these days collaborate with influencers to grow their business. Why? Because these individuals have built a lot of trust behind them, they can promote your product or services to their audience and get them to trust your brand. This is a huge sales-driving strategy, especially for new and upcoming businesses. (more…)

Continue Reading

Startups

12 Things That Will Help Build Your Brand Reputation for Your Startup

Published

on

how to build brand reputation
Image Credit: Unsplash

Brand reputation drives the success of businesses, irrespective of what industry you are in. Currently, there are approximately 543,000 startups every month. 70% of these do not survive beyond two years, 50% do not exceed five years, and a third fail to cross the ten-year mark. Only a quarter of these businesses can survive beyond 15 years. (more…)

Continue Reading

Startups

How Your Business Can Take Advantage of Instagram to Boost Brand Awareness

Published

on

instagram for business
Image Credit: Unsplash

To step up an effective social media marketing strategy, you have to consider the various opportunities on how you can connect with your target market on different platforms. Although Twitter and Facebook can be great when publishing company updates, Instagram is an excellent visual solution to inspire and captivate your audience. (more…)

Continue Reading

Trending