It seems that everyone is looking for ways to connect with customers and clients, but many miss quite possibly the best way to connect with those they want to reach: Their personal story.
Your personal story can be the thing that separates you from all other service providers. It can be just what you need to go from being one of all the others offering a similar service to the only choice for your target buyer.
Many people in business try to hide behind the company brand when they reach out to prospective clients and customers. Their websites are stripped of any reference to who they are personally. Their books focus solely on the work at hand. Their blogs are impersonal floods of facts. They struggle to stand out in the minds of their would-be buyers, not realizing it’s who they are — their authentic, unique selves — that matters to those who want to do business with them.
That is because in our online and offline world, getting to know who it is we are talking to, learning from, and working with is part of how we do business.
When you see your personal story in this way, you’ll look for opportunities to tell it in your life and business.
Why your personal story helps you stand out in business
1. It reflects your values
When you share your personal story, the fact that you did X, Y, or Z might not be as important as the reason you did it. That reason might resonate with your target buyer.
Your personal story can illustrate your values in a way a mere value statement cannot.
2. It makes you human
People do business with people. When someone has the choice between two (or 200) service providers, the one who stands out might be the one who takes the time to show that he or she is more than an impersonal service provider, and is a real person who has a genuine interest in the work at hand and not just the dollar value of the contract. This can be a place where you show your prospect how much you and she have in common.
3. It creates an emotional connection
We buy because of emotion. Sure, we want all the facts, but we whip out our cards because of how we feel: Will buying this shirt make me look and feel good? Will this designer make my website look amazing so I feel like a winner? Will eating at this restaurant be a pleasant experience that makes my day?
4. It inspires
Your personal story can be a powerful tool when it pushes others to be better versions of themselves. This is especially the case when your work is speaking, writing, or some other expression aimed at moving people to act. But it is also the case when your work is related to a particular challenge that you successfully faced and now can help others face. For instance, if you are a wellness coach, then the fact that you successfully overcame an eating disorder can be incredibly inspiring to your prospects who are struggling with the same thing.
5. It shows you get it
Your personal story can be the place to illustrate that you truly understand your client and her problem. The way you express yourself through your personal story shows that you know the challenges your client faces and you have a way to address them.
6. It invites others to be a part of something bigger than themselves
Your personal story can even have the ability to help you kick-start a movement or to create something for the common good that is bigger than the individual service you provide.
Look for ways to share your personal story in your business. Maybe it’s in a book. Maybe it’s your website or blog. Maybe it’s in your speaking. Maybe it’s in a sales presentation. Opportunities are all around for you to weave your life into your business to become a standout in the eyes of those you most want to reach.
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5 Hacks to Improve Your Writing Skills in English for ESL Learners
Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up.
In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.
Control Your Environment
Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.
You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.
Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.
Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language.
Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.
Writing Is The Answer
If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!
Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly.
Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.
Learn In a Group
It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.
The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.
Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently.
This will help you feel more confident in your skills and, consequently, speak and write better.
The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process.
A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few.
Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!
Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson.
Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!
Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!
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