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3 Ways To Maximize Your Income In Your Business

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Are you looking to maximize your income this year in your business? Of course that’s a silly question you’d love to maximize your income this year.

It would be a dream come true. The hard part isn’t wanting it though. The hard part is what do you need to do to double your income this year.

Here are 3 ways to maximize your income in your business:

1. Look to systems not goals

Every year much of the world writes down their goals. They want to get fit or earn more or whatever. Fitness facilities see a huge bump in January and maybe even February but come March it’s pretty much back to the regulars. All those people with goals have dropped off and gone back to their old habits. The goal of dropping 20lbs is lost for another year.

In business we promise to send cards to our clients at the beginning of projects or we tell ourselves we’ll actually use the CRM to follow up with old prospects weekly instead of randomly when we have nothing better to do. Then after 2 clients we stop because it’s hard and we aren’t really seeing any benefit for all that work.

Systems trump goals because setting up a system to follow up with clients has two benefits. First it makes it easy to do the work. All you need to do is check a few boxes and the tasks are done. Second once you have a system you can delegate the work to someone else and make it their job.

Relentlessly pursuing systems in your business sets you up for delegating work and growing a team that doesn’t need your supervision. Systems bring consistency to the otherwise mostly random out of control world and over time that consistency is what’s going to put you ahead of your competition.

“Older people sit down and ask, ‘What is it?’ but the boy asks, ‘What can I do with it?'” – Steve Jobs

2. Say no to things that distract you from your goals

Yes is probably the most income limiting word we use. We say yes to a client we probably shouldn’t take or yes to a meeting that’s of little value to our business. We keep saying yes because we’ve been trained that doing so is being nice and we all want to be nice.

When we say yes to all these things that come our way we have no room in our life to say yes to the things that really matter. Even if we can squeeze that really important thing in we have no real time to prepare for it because it’s squeezed in between 3 things that steal our time.

You should only be working with clients where you provide the most value. Figure out what that client and project looks like and then say NO to everything else. Say no to all the meetings in a week and give yourself time to focus on the work you’re best at.

By only focusing where you bring the most value to the table you’re going to continually have more leverage. You’re going to keep having successfully launched projects with happy customers. Happy customers earning more money for their businesses are solid referral sources which means more business for you.

Make your first answer to any request no. Starting from there ask yourself why this opportunity is the best opportunity you could take. Only take the ones that you couldn’t imagine being without. The other opportunities are just a distraction.

 

3. Read actual books

Blogs are great, but they have a limitations. They’re bite sized so they can only barely touch on a topic. Even long posts of a few thousand words are minuscule compared to a book of 20,000 or more words. What a blog can reference in 1,000 words a book can spend 5,000 on and dive in to from all angles.

You need to read real books about business and your industry if you want to succeed. Since you’re saying no to so much more now you’ve got the time to dig in. Start with these 15 classic leadership books,then start to dig into the areas you need to work on in your business.

“Never lower your price, add value.” – Grant Cardone

If you can follow through on even one of these tips this year then you can increase your income. If you can truly devote focus to all of them merely doubling your income might be easy. Maybe you can 10x your income.

How are you going to maximize your income in your business? Please leave your thoughts in the comment section below!

Curtis McHale is a business coach and speaker. He mainly focuses on helping businesses build effective processes for vetting ideal clients and building a business that doesn’t take every hour of every day to run. A number of his clients have seen 30% jumps in income with no extra time needed.

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4 Comments

4 Comments

  1. Royce Richardson

    Dec 24, 2016 at 3:51 pm

    Very good article. Very good reminder to delegate certain tasks while focusing on your most productive responsibilities.

  2. Stefanie

    Feb 16, 2016 at 9:56 am

    Hi Curtis,
    thanks for sharing your ideas in this article, I really loved this one!! Especially the 1st point made me think about where I am and which systems we want to implement.
    I believe that providing real value and continuously increasing it for your best customers (those who see the value and are willing to pay) is a crucial point for making more money, when your marketing and communication systems work. We have carried out a survey for our customers to understand from their perspective what else they would pay for. In order to get a higher conversion, we always offer giveaways.
    Our next most important plan for maximizing is taking our scalable business international.

    • curtismchale

      Feb 16, 2016 at 8:53 pm

      Systems have been so important for my business. Do you have a system in place for follow up with those customers where you’re trying to increase the value you provide to them?

      • Stefanie

        Feb 22, 2016 at 8:09 am

        Yes, we are using Insightly which is a very affordable CRM system with helpful features for us. I can’t imagine NOT using a system anymore. Which one are you using?

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Startups

Enough With The Word ‘Startup’

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The word ‘startup’ has created a false reality.

When we think of startups we now think of the following:

  • Cool kids wearing their startup t-shirts
  • Co-working spaces
  • Lots of lattes with a picture drawn in the froth
  • San Francisco and how perfect it is (I’ve been there and it’s not perfect:  #HomelessPeopleEverywhere)
  • Unicorns (not the ones you see on kid’s shows)
  • Made up valuations (a GFC fixes this problem nicely)
  • Accelerators (an overload of opinions that are just that)
  • Pitch nights where investors are made to look like Fortune Tellers and experts when the reality is nothing more than this: they’re guessing

 

It’s time to bin the word startup.

The word has no meaning. Day one is the start and then everything after that is just business. By continually using the word startup we’re implying we’re still at the start when we’re not.

“The word startup makes us feel crappy because it puts us in the amateur, early stage, “I’m still learning” category which never expires”

We never know what we’re doing in business completely and that’s a good thing.

Everything is constantly changing and so we’re going to be lifelong learners in the business world whether we like it or acknowledge it.

 

The word ‘Startup” means business so let’s call it that.

Just like a penis, big or small, it’s a fucking penis. Let’s call it what it is.

Maybe you’re a small business with one employee.

Maybe you’re a large corporation with 35,000 employees

Maybe you work one day a week on a side hustle.

Maybe you have two freelancers working for you one day a month.

It’s all just business. Sorry cool kids, the word ‘startup’ doesn’t make business any easier, different, simpler, funkier or any other description you can give.

 

Can everyone really be an entrepreneur?

I’ll give it to you straight amigo: no, they can’t.

“Some of you suck at entrepreneurship even though Instagram sells you on the dream that you can sit on the beach with your laptop, sip a cocktail, take a selfie and do one hour of work a day”

This is all a lie designed to mess with your head and force you to suffer FOMO thus resulting in social media engagement for someone with a landing page that leads to a digital product where there’s a payment wall for you to insert your credit card number and add money to a bank account that’s not yours.

Many of you can’t handle:

  • Risk
  • Stupid amount of stress
  • 12-hour days
  • Managing other people
  • Having to be creative
  • Customers whose demands never stop
  • The game of money
  • Soul crushing failure

The list could go on forever. There are so many components to entrepreneurship.

Only about 1% of people are truly cut out for it. Just like not everyone can be a leader - otherwise there would be no followers - not everyone can be an entrepreneur. And that’s okay.

You’re human - you’ll be okay.

That doesn’t mean you shouldn’t try entrepreneurship. Sometimes giving it a shot and doing it is the only way to find out.

Life is not all about startups and entrepreneurship - there’s more to it than that.

 

When does the ‘Startup Phase’ end?

It doesn’t.

Some people say Stripe is a startup even though they do billions in revenue now. Some people call my side-hustle a startup even though it’s just me.

The word ‘startup’ keeps getting used because somehow it puts you in a different league where growth hackers (I call it sales), dev-ops, UX designers and a whole bunch of other words that describe a team that does sales or builds software exists.

 

A startup is not a startup; it’s called a business.

No more buzz words.

No more unicorns.

No more thinking you’re smarter than your competitors.

No more BS valuations.

No more naming and shaming people who don’t want to be a founder of a startup like you.

Not everyone is in love with startups and not all of us want to be founders. Some people want to be stay-at-home dads or stay-at-home moms.

Some people want to raise their kids instead of being on the front of Startup Daily with a bunch of cool kids.

There’s more to life than fucking startups and #StartupLife.

 

Business is business. 

  1. You build a product or service with you or a co-founder.
  2. You attempt to see whether it solves a problem
  3. You continue validating the idea beyond your mom & dad, friends and work colleagues
  4. You make some money - $1, $100, $100k - it doesn’t matter
  5. You continuously improve the product to make your customers happier
  6. You make them happy and the business makes more money
  7. You build out a team so you can grow the business to be bigger
  8. Then you either stop at where you are and be bloody happy, or you raise money in some form - VC, bank, angels, parents, ICO (insert trendy way to borrow more money)
  9. You hi-five everyone, sell the business and sit on a beach or you keep going because it becomes about more than money

THE END.

 

Final Word On Startups. 

If you want to create a business, then do it. If you don’t then that’s fine too.

Find a problem, solve it and be humble as hell about it if you succeed. There’s more to this world than the ridiculous label that is startup.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

Here’s How Facebook Can Shape Your Startup in 2018

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facebook for business

Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out to its customers. Startups are constantly using the features of Facebook to engage their customers and implement in their content strategies in the unique ways.

Do you want to use this most popular social media platform as a marketing strategy for your startup or business? Here’s how Facebook can shape your business in 2018:

1. The rising trend of videos

Videos are undeniably the hottest trend of present times. The first thing that you most often come across on the social media platform is videos. There are various reasons why the popularity of videos has grown to strikingly unprecedented levels on social media platforms.

The content around us is evolving more and more with each day and can be credited to the changing preferences of people. The long written blogs and other stories are being converted to short videos and video stories. To understand why people prefer videos more than anything else, ask yourself if you were given a long paragraph to read and a video, what would you choose? Videos are always more engaging than written content.

It has the power to instantly connect with people and touch their emotional self in a more compelling manner. Videos are the relatable and much easier way of grasping things. More and more companies these days are using video as a marketing tool.

So, it doesn’t matter if it is a product launch or a DIY tutorial, or an advertisement, videos are one of the best ways of engaging the customers. Facebook is providing a wonderful platform for videos to flourish and shape businesses in the coming years.

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

2. Use the power of live marketing

One of the most advantageous and unique features of Facebook is Live Marketing. Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies. As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it can do wonders for a business and shape their strategies towards unconditional support from their customers.

Facebook’s algorithm uses over 100,000 different signs to decide which posts should be prioritized on the customer’s feeds. So, no matter how great the content you produce is, there is a strong chance that your content will get overshadowed by the unlimited posts from friends and family.

So, if you want your message to be heard, one of the best ways is to go LIVE on Facebook. The live feature from Facebook instantly provides a free pass to the business and enables them by reaching in front of the queue to speak directly to the customer.

As you go live, all those following you receive an instant notification to connect with you. While going live is facilitating Facebook to get more and more customers hooked on to their sites, it is also enabling companies to catch their customer’s attention. You can stream a lot of things live on Facebook. These can be seminars, any discussions, interviews, or events. Think of ways to go Live and embrace this great feature.

3. Get your fans to create wonderful content

Another way that startups are shaping their strategies on Facebook is through their own customers. It’s always a great idea for customers to interact with your business so that you get some buzz in the market. You can ask your happy customers to create content for you. This tactic will help rush the engagement and accelerate more attention towards your business page.

Let people talk about you more and more and letting Facebook know that there is a constant buzz around your brand. Driving engagement with the audience is a successful social media strategy that has a life of its own. One of the most basic examples are the meme pages on Facebook. They let their audience post memes, which is the core content in their case, and circulate them to the rest of the world.

You can come up with contests which require posting photos and videos online. If you are a food brand, you can ask your customers to post pictures of a recipe that they tried at home, or video of a new recipe. This will draw a great engagement to your brand and help you gain your audience’s attention.

“When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina

4. Paid advertising

Paid advertising is one of the keys to achieve your objectives. It’s important to understand that while paid advertising might not work for everyone, it ultimately comes down to the ROI of your strategy.  

Paid advertising is quite inexpensive, as compared to other advertising channels and platforms in the market. It can help you get a number of potential leads, and most importantly attention among your target customers.

5. Start a Discussion

Facebook allows you to start a discussion to engage people and leave them with something to talk about your brand. There are some ways that you can initiate discussions, such as polls, quizzes, reviews, etc. Through these tactics, Facebook can help your startup get your customer’s attention and understand their personas for forming better marketing strategies.

Customer personas revolve around knowing the habits, likes, dislikes, age, preferences etc. of the customer. Through the discussion, you can get to know your customer and customize your content based on their likes.

How do you use Facebook as a marketing channel for your startup or business? Please share your thoughts in the comment section.

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3 Excuses to Overcome When Starting Your Business

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overcoming excuses

At one point or another, you’ve probably had a great idea. For some, that great idea comes when they’re driving down the road. For others, it comes when they’re singing in the shower. For Tenacious D (Jack Black’s band), it came in a dream. Unfortunately for him, he couldn’t remember what the great idea was, but wound up writing a song with these words, “This isn’t the greatest song in the world, it’s just a tribute to the greatest song in the world.” The fact of the matter is, we all have great ideas. What separates those who are successful from those who aren’t is one little word – action.

I had the privilege to sit down with Alex Nerney, Co-founder of Create & Go, who used a process of sorts to establish two online websites grossing $100k/mo in profits. Alex talked about three things that hinder a business owner from bringing that idea into a reality. He also interjected three solutions to get rid of the yips and succeed. Hang on, your success is on it’s way.

1. There’s Too Much Competition

As quick as the business idea hits you, something else begins to gnaw at your brain – doubt. Doubt is a common emotion when it comes to creating something new. All of a sudden you realize you’re going to need “this” and “that” and “the other thing” to make it work and you begin to have a realization of the fear of failure. Mr. Nerney explains, while a lot of business ideas that pop up every day on the internet do not work out for the idea-owner, it’s not the fault of the idea.

For example, if you feel like you’re an expert in Facebook advertising and you want to create a consulting company to help other businesses succeed in Facebook ads, right from the beginning you’re going to notice there’s a TON of Facebook ad consultants out there.

Solution: Needle the Niche

Alex says to make your idea unique by niching down. In other words, don’t simply consult on the entire spectrum of Facebook advertising, but perhaps you could make it even more fine-tuned by being the expert at Facebook video ads for dress and apparel companies.

Now you have something to work with. Now you are targeting a specific origin of customer and, if your passion is in apparel (or whatever it may be), show your strengths by displaying an example for them. Niching down is a powerful way to help your business idea stand out from the crowd.

“The biggest competition is myself. I am not looking to follow others or pull them down. I’m planning to test my own boundaries.” – Rain

2. I Don’t Know Enough About This

Alex says, “The most dangerous part of saying ‘I don’t know enough about this’ to yourself is how it strings you along and convincing you to wait for the clandestine moment where you’re finally ready.” Inevitably, action will be required on your part if you are truly serious about accomplishing this particular goal in your business.

Without action, you never truly learn anything from your failed tasks. If you can create a positive mindset about your goals and begin to understand failure isn’t a closed door, but simply another opportunity to craft your creation a better way.

Solution: Don’t Ever Quit

After speaking with Alex on this point, I was reminded by a man who was full of failures.

  • He lost two jobs
  • He ran for the state legislature and lost
  • He started a business and failed
  • His high school sweetheart died.
  • Defeated for Speaker of the House
  • Defeated for Congress
  • Rejected for Land Officer
  • Defeated for U.S. Senate
  • Defeated for the nomination of the Vice Presidency
  • Defeated for U.S. Senate AGAIN

This guy was full of failures. But there was one resolve in his attitude and the aspect in which he saw himself and where he was going. He never quit. Finally, in 1860, Abraham Lincoln was elected to be the President of the United States.

Don’t ever stop educating yourself. Don’t ever stop staying informed of the current issues of your potential clients and customers. Read, evaluate, learn, and jump in with both feet. You will eventually start to see progress in your learning curve. What would have happened to history if ol’ Abe had given up after the first few failures? I’m sure it would be a completely different story. If one door closes, another door opens in the pathway to success so keep your eyes open.

3. I Don’t Know Where To Start

With so many avenues of business appearing out of nowhere in the online business world, it can be confusing at times to know exactly what starting point you should attempt. If you continually watch competitors, how big their audience is, or how engaged they are with their customers, it can be intimidating.

Normally when you focus on others, you compare yourself to them and if you have 200 followers on Facebook and your competitor has 200,000, that’s a big wallop to the confidence level. It’s important to focus on what YOU are wanting out of your business idea.

Solution: Make Three Lists

If you’re coming against the “I Don’t Know Where To Start” wall in your business idea, Mr. Nerney suggests you pick a path and give it a try. Of course this needs to be something you’re passionate about or something you can bring value and quality to your customers or audience.

  • List 1 – Sit down and make a list of the talents you can bring to the table to a preferred customer. Do you write well? Are you great at building relationships? Are you a good communicator? Write those traits down.
  • List 2 – Write down what you want your business to accomplish. Will it be the Facebook video ads we discussed above? Whatever your decision make this the point where your customers simply have to have you over your competitor. This is where you can be different from the pack and it’s a great opportunity to stand out.
  • List 3 – Focus on the type of customer your business will be targeting. This is going to help you tremendously when you get started because your target area will be fine-tuned and won’t be straying off the beaten path getting stray customers who have no interest in what you’re trying to do.

“Fail often so you can succeed sooner.” – Tom Kelley

Alex describes this as a business persona. In essence, you are creating a mythical business which will be your ideal client. If you’re not targeting businesses, this will still work with individuals and is called “social personification”.

For instance if your business is going to do Facebook ads for clients who have apparel businesses, you would make a business (or personal) persona that looks something like this:

Business Name: The Company

Ideal Client: Single women ages 24 – 31 who prefer the night-life and fancy dresses

Best Seller: Long sleeve tops

Average Income: $50,000/mo

Desired Social Platform: Facebook

Their Main Problem: having trouble with Facebook video ads to target their customers

You get the idea. Alex mentions you can go very deep and intimate with this description. Eventually you will be targeting a company (or person) who fits this criteria by writing content that suits their needs, etc.

In Conclusion

Do you have a great idea yet? Are you cultivating a business plan as you read this article? Every successful business owner started exactly where you’re at right now. What will make you any different from them? Frankly, nothing can make you different except you.

Every idea has an excuse it battles and you will be able to realize right from the start whether your idea is worth acting on or not. Using the tips Alex Nerney has given you today, you could be on your way to creating one of the strongest businesses this internet has ever seen. Who knows? It could happen.

How do you overcome your own excuses? Let us know in the comments below!

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Startups

Why I Choose Career Suicide Every Day.

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Every day I commit career suicide in the eyes of many. Some would say I take a metaphorical dump on my own face each morning.

Why do I say that?

I say that because every day I do things that in the past would have been career suicide.

The things I do each day that people think are career suicide, which I believe are crucial for success in your career, are these:

 

Stir emotion.

Most people live their career in auto-pilot. They chase money and then wonder why they feel like sh*t later on. Auto-pilot forces you to forget about emotion and evoking it in others. Auto-pilot sucks the emotion out of us and causes us to wear a mask.

I choose to stir emotion in people because that’s what has taken me to new heights. When people feel emotion because of your actions they react in crazy ways.

An example from my own career is sharing emotional messages on LinkedIn. I share my deepest, darkest secrets, failures and emotional battles so others can benefit.

I continually get reactions that cause people to go crazy. This is why a lot of what I’ve said has gone viral many times over. The aim is not to be a social media star though; the aim is to stir emotion.

Emotion creates motion.

Emotion brings people closer to you which has incredible benefits in a business world that has lost a lot of human interaction.

 

Saying what you think.

I regularly tell people each day with politeness that “I’m not interested,” or “They’ve let me down,” or “I won’t be buying.”

Delivering these harsh messages is considered career suicide.

“What if someone gets upset?”

“What if they tell my boss?”

“What if I’m wrong?”

These are the questions that spin out of control in our minds when we say what you think. When you say what you think with politeness, you allow people to understand what you’re thinking.

This gives them an opportunity to change paths or move on to the next opportunity saving everyone time. Saying what you think is not career suicide; it moves business forward and it’s honest.

 

Choosing creativity.

We’ve all been enslaved for an hour by a PowerPoint presentation that has zero creativity. Creativity is career suicide in a lot of people’s minds because it’s expressing who you are.

Creativity is giving a non-typical answer to a problem.

Creativity is bringing your outside passion into the workplace.

Creativity is telling a personal story to change how people think.

Creativity is beautiful.

So many of your colleagues use no creativity in their work life and then they wonder why they lack passion.

 

Bringing up old failures.

We’re all selling every day whether we’re in sales or not – that’s the cliché we’ve all heard of, right?

When people sell you a product or service they rarely you tell you about its failures. If you knew those, then maybe you wouldn’t buy what they have to sell.

That thinking right there is flawed.

Talking about the failures looks like career suicide until you embrace the concept that most of us are wrong more often than we’d like to think.

We’re probably wrong more times than we’re right.

Talking about your failures in any context brings us in closer because we all share these same dirty little secrets. In fact, most of our failures look the same.

I talk about my failures all the time especially when people ask me about the big moments of success I’ve had. Someone asked me about the viral LinkedIn article I wrote recently and I told them about the one that was posted around the same time that pissed everybody off.

I wanted them to see what success really was and give them a backstage pass to the show that everybody pretends is not being performed every day.

Most of my blogging has been a failure except a few small parts. That is, until one day, it’s no longer a failure. Until I hit the tipping point.

Even once I reach the tipping point I’ll still continue to fail and so will you.

“Failure is not career suicide and you should talk about it more if you want to stop lying to yourself and everyone else. We’re all selling (I agree) so let’s start selling the truth”

 

Have a grand vision.

“That Tim guy talks a big game, doesn’t he? What a joke.”

That is the recurring thought that runs in people’s heads when I announce my grand plans and vision for almost anything I’m working on. Grand visions can make people think you are full of sh*t and have lost touch with reality.

This idea is nothing more than a limiting belief.

“Unless you start thinking big things in your mind you’ll never get close to anything of that nature. You’ll keep playing it small in the sandpit of a ‘realistic reality’ instead of a somewhat unreasonable vision for what you could be doing”

Grand visions are not about overselling what can be achieved; they’re about pushing boundaries and shooting for Mars and maybe landing on the moon instead which is still pretty freaking cool!

The practice of having grand visions is rarely practiced by many in the business world, so it’s a great way to stand out, be remembered and do something audaciously delicious.

Real Career suicide is having mediocre visions and not being the best you can be which may not even be imaginable yet.

 

Mention your health challenges.

I’ve had my fair share. From a near miss with cancer, to mercury poisoning, to stress levels that nearly crippled my career – I’ve seen it all and I’ve shared all of them.

I’ve noticed that my colleagues think talking about your health challenges is a sign of weakness because no one wants to work, partner or employ a human being who could be sick or dying.

The truth is the other way around: unless you talk about your health challenges, you’ll never have come face to face with your mortality which means you’ll take your time on this Earth for granted. That’s what will f*ck you up your career not some BS perception of weakness.

Knowing your mortality is strength in every aspect of your life and career.

“Weakness is followed by enormous strength”

 

It’s easier to be different than better.

Committing career suicide as described by others, like I have, will make you different. You can try and compete with the perfect specimens who only show the highlight reel of their career or you can do what so many are not prepared to do and play a different game.

Combining vulnerability, authenticity, honesty and humility looks like career suicide until you understand that it’s what differentiates the Martin Luther Kings from the Bob Kings who you’ve never heard of or respected or been inspired by.

 

Why should you choose career suicide?

You should choose career suicide because it’s nothing more than a false perception.

 

Career suicide is now what it takes to have career success. The two go hand in hand. Choose career suicide so you can distance yourself from all the fakery that has left people scratching their heads and wondering why they were born in the first place.

Choose passion and purpose instead of hiding behind a mask that makes you angry with yourself in the long-term.

Career suicide is about choosing to be human.

 

Join me in committing career suicide.

I’m going to pledge right now to keep committing these horrible acts of career suicide. It’s what I believe will move the business world forward.

I want you to join hands with me (let’s not do the Kumbaya thing) and commit to career suicide. What you’re really signing up to is a career that you never thought was possible.

My career has gone down that road and I’m never giving it up.

I want you to feel the same joy I feel when I commit career suicide.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Life

2 Simple Keys to Open the Door to More Prosperity in All Areas of Life

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prosperity
Image Credit: Twenty20.com

Prosperity is your divine right. You are here on this planet, at this time, with a divine right to create every single thing you desire. This is acknowledgement of the fact that you are a divine being having a human experience. (more…)

Rosemary Nonny Knight used to be a pharmacist but replaced her income in her own business and now works as a Spiritual Business & Life Strategist coaching people to live the deliberate life - A life of abundance, fulfilment and freedom. Download a free copy of her book - Pray. Affirm. Receive - How to get clear, stay clear and take action to get what you want out of life - RosemaryNonnyKnight.com/freeguest.

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4 Comments

4 Comments

  1. Royce Richardson

    Dec 24, 2016 at 3:51 pm

    Very good article. Very good reminder to delegate certain tasks while focusing on your most productive responsibilities.

  2. Stefanie

    Feb 16, 2016 at 9:56 am

    Hi Curtis,
    thanks for sharing your ideas in this article, I really loved this one!! Especially the 1st point made me think about where I am and which systems we want to implement.
    I believe that providing real value and continuously increasing it for your best customers (those who see the value and are willing to pay) is a crucial point for making more money, when your marketing and communication systems work. We have carried out a survey for our customers to understand from their perspective what else they would pay for. In order to get a higher conversion, we always offer giveaways.
    Our next most important plan for maximizing is taking our scalable business international.

    • curtismchale

      Feb 16, 2016 at 8:53 pm

      Systems have been so important for my business. Do you have a system in place for follow up with those customers where you’re trying to increase the value you provide to them?

      • Stefanie

        Feb 22, 2016 at 8:09 am

        Yes, we are using Insightly which is a very affordable CRM system with helpful features for us. I can’t imagine NOT using a system anymore. Which one are you using?

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Startups

Enough With The Word ‘Startup’

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The word ‘startup’ has created a false reality.

When we think of startups we now think of the following:

  • Cool kids wearing their startup t-shirts
  • Co-working spaces
  • Lots of lattes with a picture drawn in the froth
  • San Francisco and how perfect it is (I’ve been there and it’s not perfect:  #HomelessPeopleEverywhere)
  • Unicorns (not the ones you see on kid’s shows)
  • Made up valuations (a GFC fixes this problem nicely)
  • Accelerators (an overload of opinions that are just that)
  • Pitch nights where investors are made to look like Fortune Tellers and experts when the reality is nothing more than this: they’re guessing

 

It’s time to bin the word startup.

The word has no meaning. Day one is the start and then everything after that is just business. By continually using the word startup we’re implying we’re still at the start when we’re not.

“The word startup makes us feel crappy because it puts us in the amateur, early stage, “I’m still learning” category which never expires”

We never know what we’re doing in business completely and that’s a good thing.

Everything is constantly changing and so we’re going to be lifelong learners in the business world whether we like it or acknowledge it.

 

The word ‘Startup” means business so let’s call it that.

Just like a penis, big or small, it’s a fucking penis. Let’s call it what it is.

Maybe you’re a small business with one employee.

Maybe you’re a large corporation with 35,000 employees

Maybe you work one day a week on a side hustle.

Maybe you have two freelancers working for you one day a month.

It’s all just business. Sorry cool kids, the word ‘startup’ doesn’t make business any easier, different, simpler, funkier or any other description you can give.

 

Can everyone really be an entrepreneur?

I’ll give it to you straight amigo: no, they can’t.

“Some of you suck at entrepreneurship even though Instagram sells you on the dream that you can sit on the beach with your laptop, sip a cocktail, take a selfie and do one hour of work a day”

This is all a lie designed to mess with your head and force you to suffer FOMO thus resulting in social media engagement for someone with a landing page that leads to a digital product where there’s a payment wall for you to insert your credit card number and add money to a bank account that’s not yours.

Many of you can’t handle:

  • Risk
  • Stupid amount of stress
  • 12-hour days
  • Managing other people
  • Having to be creative
  • Customers whose demands never stop
  • The game of money
  • Soul crushing failure

The list could go on forever. There are so many components to entrepreneurship.

Only about 1% of people are truly cut out for it. Just like not everyone can be a leader - otherwise there would be no followers - not everyone can be an entrepreneur. And that’s okay.

You’re human - you’ll be okay.

That doesn’t mean you shouldn’t try entrepreneurship. Sometimes giving it a shot and doing it is the only way to find out.

Life is not all about startups and entrepreneurship - there’s more to it than that.

 

When does the ‘Startup Phase’ end?

It doesn’t.

Some people say Stripe is a startup even though they do billions in revenue now. Some people call my side-hustle a startup even though it’s just me.

The word ‘startup’ keeps getting used because somehow it puts you in a different league where growth hackers (I call it sales), dev-ops, UX designers and a whole bunch of other words that describe a team that does sales or builds software exists.

 

A startup is not a startup; it’s called a business.

No more buzz words.

No more unicorns.

No more thinking you’re smarter than your competitors.

No more BS valuations.

No more naming and shaming people who don’t want to be a founder of a startup like you.

Not everyone is in love with startups and not all of us want to be founders. Some people want to be stay-at-home dads or stay-at-home moms.

Some people want to raise their kids instead of being on the front of Startup Daily with a bunch of cool kids.

There’s more to life than fucking startups and #StartupLife.

 

Business is business. 

  1. You build a product or service with you or a co-founder.
  2. You attempt to see whether it solves a problem
  3. You continue validating the idea beyond your mom & dad, friends and work colleagues
  4. You make some money - $1, $100, $100k - it doesn’t matter
  5. You continuously improve the product to make your customers happier
  6. You make them happy and the business makes more money
  7. You build out a team so you can grow the business to be bigger
  8. Then you either stop at where you are and be bloody happy, or you raise money in some form - VC, bank, angels, parents, ICO (insert trendy way to borrow more money)
  9. You hi-five everyone, sell the business and sit on a beach or you keep going because it becomes about more than money

THE END.

 

Final Word On Startups. 

If you want to create a business, then do it. If you don’t then that’s fine too.

Find a problem, solve it and be humble as hell about it if you succeed. There’s more to this world than the ridiculous label that is startup.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

Here’s How Facebook Can Shape Your Startup in 2018

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facebook for business

Out of the many things that Facebook can do, it has the impeccable power of shaping your startup and providing a huge platform to reach out to its customers. Startups are constantly using the features of Facebook to engage their customers and implement in their content strategies in the unique ways.

Do you want to use this most popular social media platform as a marketing strategy for your startup or business? Here’s how Facebook can shape your business in 2018:

1. The rising trend of videos

Videos are undeniably the hottest trend of present times. The first thing that you most often come across on the social media platform is videos. There are various reasons why the popularity of videos has grown to strikingly unprecedented levels on social media platforms.

The content around us is evolving more and more with each day and can be credited to the changing preferences of people. The long written blogs and other stories are being converted to short videos and video stories. To understand why people prefer videos more than anything else, ask yourself if you were given a long paragraph to read and a video, what would you choose? Videos are always more engaging than written content.

It has the power to instantly connect with people and touch their emotional self in a more compelling manner. Videos are the relatable and much easier way of grasping things. More and more companies these days are using video as a marketing tool.

So, it doesn’t matter if it is a product launch or a DIY tutorial, or an advertisement, videos are one of the best ways of engaging the customers. Facebook is providing a wonderful platform for videos to flourish and shape businesses in the coming years.

“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer

2. Use the power of live marketing

One of the most advantageous and unique features of Facebook is Live Marketing. Live Marketing has helped businesses and startups attain an upper hand in the market and stand out with their strategies. As intimidating as live marketing on Facebook sounds, it’s equally tricky and challenging to accomplish. If done the right way, it can do wonders for a business and shape their strategies towards unconditional support from their customers.

Facebook’s algorithm uses over 100,000 different signs to decide which posts should be prioritized on the customer’s feeds. So, no matter how great the content you produce is, there is a strong chance that your content will get overshadowed by the unlimited posts from friends and family.

So, if you want your message to be heard, one of the best ways is to go LIVE on Facebook. The live feature from Facebook instantly provides a free pass to the business and enables them by reaching in front of the queue to speak directly to the customer.

As you go live, all those following you receive an instant notification to connect with you. While going live is facilitating Facebook to get more and more customers hooked on to their sites, it is also enabling companies to catch their customer’s attention. You can stream a lot of things live on Facebook. These can be seminars, any discussions, interviews, or events. Think of ways to go Live and embrace this great feature.

3. Get your fans to create wonderful content

Another way that startups are shaping their strategies on Facebook is through their own customers. It’s always a great idea for customers to interact with your business so that you get some buzz in the market. You can ask your happy customers to create content for you. This tactic will help rush the engagement and accelerate more attention towards your business page.

Let people talk about you more and more and letting Facebook know that there is a constant buzz around your brand. Driving engagement with the audience is a successful social media strategy that has a life of its own. One of the most basic examples are the meme pages on Facebook. They let their audience post memes, which is the core content in their case, and circulate them to the rest of the world.

You can come up with contests which require posting photos and videos online. If you are a food brand, you can ask your customers to post pictures of a recipe that they tried at home, or video of a new recipe. This will draw a great engagement to your brand and help you gain your audience’s attention.

“When you say it, it’s marketing. When they say it, it’s social proof.” – Andy Crestodina

4. Paid advertising

Paid advertising is one of the keys to achieve your objectives. It’s important to understand that while paid advertising might not work for everyone, it ultimately comes down to the ROI of your strategy.  

Paid advertising is quite inexpensive, as compared to other advertising channels and platforms in the market. It can help you get a number of potential leads, and most importantly attention among your target customers.

5. Start a Discussion

Facebook allows you to start a discussion to engage people and leave them with something to talk about your brand. There are some ways that you can initiate discussions, such as polls, quizzes, reviews, etc. Through these tactics, Facebook can help your startup get your customer’s attention and understand their personas for forming better marketing strategies.

Customer personas revolve around knowing the habits, likes, dislikes, age, preferences etc. of the customer. Through the discussion, you can get to know your customer and customize your content based on their likes.

How do you use Facebook as a marketing channel for your startup or business? Please share your thoughts in the comment section.

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Startups

3 Excuses to Overcome When Starting Your Business

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overcoming excuses

At one point or another, you’ve probably had a great idea. For some, that great idea comes when they’re driving down the road. For others, it comes when they’re singing in the shower. For Tenacious D (Jack Black’s band), it came in a dream. Unfortunately for him, he couldn’t remember what the great idea was, but wound up writing a song with these words, “This isn’t the greatest song in the world, it’s just a tribute to the greatest song in the world.” The fact of the matter is, we all have great ideas. What separates those who are successful from those who aren’t is one little word – action.

I had the privilege to sit down with Alex Nerney, Co-founder of Create & Go, who used a process of sorts to establish two online websites grossing $100k/mo in profits. Alex talked about three things that hinder a business owner from bringing that idea into a reality. He also interjected three solutions to get rid of the yips and succeed. Hang on, your success is on it’s way.

1. There’s Too Much Competition

As quick as the business idea hits you, something else begins to gnaw at your brain – doubt. Doubt is a common emotion when it comes to creating something new. All of a sudden you realize you’re going to need “this” and “that” and “the other thing” to make it work and you begin to have a realization of the fear of failure. Mr. Nerney explains, while a lot of business ideas that pop up every day on the internet do not work out for the idea-owner, it’s not the fault of the idea.

For example, if you feel like you’re an expert in Facebook advertising and you want to create a consulting company to help other businesses succeed in Facebook ads, right from the beginning you’re going to notice there’s a TON of Facebook ad consultants out there.

Solution: Needle the Niche

Alex says to make your idea unique by niching down. In other words, don’t simply consult on the entire spectrum of Facebook advertising, but perhaps you could make it even more fine-tuned by being the expert at Facebook video ads for dress and apparel companies.

Now you have something to work with. Now you are targeting a specific origin of customer and, if your passion is in apparel (or whatever it may be), show your strengths by displaying an example for them. Niching down is a powerful way to help your business idea stand out from the crowd.

“The biggest competition is myself. I am not looking to follow others or pull them down. I’m planning to test my own boundaries.” – Rain

2. I Don’t Know Enough About This

Alex says, “The most dangerous part of saying ‘I don’t know enough about this’ to yourself is how it strings you along and convincing you to wait for the clandestine moment where you’re finally ready.” Inevitably, action will be required on your part if you are truly serious about accomplishing this particular goal in your business.

Without action, you never truly learn anything from your failed tasks. If you can create a positive mindset about your goals and begin to understand failure isn’t a closed door, but simply another opportunity to craft your creation a better way.

Solution: Don’t Ever Quit

After speaking with Alex on this point, I was reminded by a man who was full of failures.

  • He lost two jobs
  • He ran for the state legislature and lost
  • He started a business and failed
  • His high school sweetheart died.
  • Defeated for Speaker of the House
  • Defeated for Congress
  • Rejected for Land Officer
  • Defeated for U.S. Senate
  • Defeated for the nomination of the Vice Presidency
  • Defeated for U.S. Senate AGAIN

This guy was full of failures. But there was one resolve in his attitude and the aspect in which he saw himself and where he was going. He never quit. Finally, in 1860, Abraham Lincoln was elected to be the President of the United States.

Don’t ever stop educating yourself. Don’t ever stop staying informed of the current issues of your potential clients and customers. Read, evaluate, learn, and jump in with both feet. You will eventually start to see progress in your learning curve. What would have happened to history if ol’ Abe had given up after the first few failures? I’m sure it would be a completely different story. If one door closes, another door opens in the pathway to success so keep your eyes open.

3. I Don’t Know Where To Start

With so many avenues of business appearing out of nowhere in the online business world, it can be confusing at times to know exactly what starting point you should attempt. If you continually watch competitors, how big their audience is, or how engaged they are with their customers, it can be intimidating.

Normally when you focus on others, you compare yourself to them and if you have 200 followers on Facebook and your competitor has 200,000, that’s a big wallop to the confidence level. It’s important to focus on what YOU are wanting out of your business idea.

Solution: Make Three Lists

If you’re coming against the “I Don’t Know Where To Start” wall in your business idea, Mr. Nerney suggests you pick a path and give it a try. Of course this needs to be something you’re passionate about or something you can bring value and quality to your customers or audience.

  • List 1 – Sit down and make a list of the talents you can bring to the table to a preferred customer. Do you write well? Are you great at building relationships? Are you a good communicator? Write those traits down.
  • List 2 – Write down what you want your business to accomplish. Will it be the Facebook video ads we discussed above? Whatever your decision make this the point where your customers simply have to have you over your competitor. This is where you can be different from the pack and it’s a great opportunity to stand out.
  • List 3 – Focus on the type of customer your business will be targeting. This is going to help you tremendously when you get started because your target area will be fine-tuned and won’t be straying off the beaten path getting stray customers who have no interest in what you’re trying to do.

“Fail often so you can succeed sooner.” – Tom Kelley

Alex describes this as a business persona. In essence, you are creating a mythical business which will be your ideal client. If you’re not targeting businesses, this will still work with individuals and is called “social personification”.

For instance if your business is going to do Facebook ads for clients who have apparel businesses, you would make a business (or personal) persona that looks something like this:

Business Name: The Company

Ideal Client: Single women ages 24 – 31 who prefer the night-life and fancy dresses

Best Seller: Long sleeve tops

Average Income: $50,000/mo

Desired Social Platform: Facebook

Their Main Problem: having trouble with Facebook video ads to target their customers

You get the idea. Alex mentions you can go very deep and intimate with this description. Eventually you will be targeting a company (or person) who fits this criteria by writing content that suits their needs, etc.

In Conclusion

Do you have a great idea yet? Are you cultivating a business plan as you read this article? Every successful business owner started exactly where you’re at right now. What will make you any different from them? Frankly, nothing can make you different except you.

Every idea has an excuse it battles and you will be able to realize right from the start whether your idea is worth acting on or not. Using the tips Alex Nerney has given you today, you could be on your way to creating one of the strongest businesses this internet has ever seen. Who knows? It could happen.

How do you overcome your own excuses? Let us know in the comments below!

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Startups

Why I Choose Career Suicide Every Day.

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Every day I commit career suicide in the eyes of many. Some would say I take a metaphorical dump on my own face each morning.

Why do I say that?

I say that because every day I do things that in the past would have been career suicide.

The things I do each day that people think are career suicide, which I believe are crucial for success in your career, are these:

 

Stir emotion.

Most people live their career in auto-pilot. They chase money and then wonder why they feel like sh*t later on. Auto-pilot forces you to forget about emotion and evoking it in others. Auto-pilot sucks the emotion out of us and causes us to wear a mask.

I choose to stir emotion in people because that’s what has taken me to new heights. When people feel emotion because of your actions they react in crazy ways.

An example from my own career is sharing emotional messages on LinkedIn. I share my deepest, darkest secrets, failures and emotional battles so others can benefit.

I continually get reactions that cause people to go crazy. This is why a lot of what I’ve said has gone viral many times over. The aim is not to be a social media star though; the aim is to stir emotion.

Emotion creates motion.

Emotion brings people closer to you which has incredible benefits in a business world that has lost a lot of human interaction.

 

Saying what you think.

I regularly tell people each day with politeness that “I’m not interested,” or “They’ve let me down,” or “I won’t be buying.”

Delivering these harsh messages is considered career suicide.

“What if someone gets upset?”

“What if they tell my boss?”

“What if I’m wrong?”

These are the questions that spin out of control in our minds when we say what you think. When you say what you think with politeness, you allow people to understand what you’re thinking.

This gives them an opportunity to change paths or move on to the next opportunity saving everyone time. Saying what you think is not career suicide; it moves business forward and it’s honest.

 

Choosing creativity.

We’ve all been enslaved for an hour by a PowerPoint presentation that has zero creativity. Creativity is career suicide in a lot of people’s minds because it’s expressing who you are.

Creativity is giving a non-typical answer to a problem.

Creativity is bringing your outside passion into the workplace.

Creativity is telling a personal story to change how people think.

Creativity is beautiful.

So many of your colleagues use no creativity in their work life and then they wonder why they lack passion.

 

Bringing up old failures.

We’re all selling every day whether we’re in sales or not – that’s the cliché we’ve all heard of, right?

When people sell you a product or service they rarely you tell you about its failures. If you knew those, then maybe you wouldn’t buy what they have to sell.

That thinking right there is flawed.

Talking about the failures looks like career suicide until you embrace the concept that most of us are wrong more often than we’d like to think.

We’re probably wrong more times than we’re right.

Talking about your failures in any context brings us in closer because we all share these same dirty little secrets. In fact, most of our failures look the same.

I talk about my failures all the time especially when people ask me about the big moments of success I’ve had. Someone asked me about the viral LinkedIn article I wrote recently and I told them about the one that was posted around the same time that pissed everybody off.

I wanted them to see what success really was and give them a backstage pass to the show that everybody pretends is not being performed every day.

Most of my blogging has been a failure except a few small parts. That is, until one day, it’s no longer a failure. Until I hit the tipping point.

Even once I reach the tipping point I’ll still continue to fail and so will you.

“Failure is not career suicide and you should talk about it more if you want to stop lying to yourself and everyone else. We’re all selling (I agree) so let’s start selling the truth”

 

Have a grand vision.

“That Tim guy talks a big game, doesn’t he? What a joke.”

That is the recurring thought that runs in people’s heads when I announce my grand plans and vision for almost anything I’m working on. Grand visions can make people think you are full of sh*t and have lost touch with reality.

This idea is nothing more than a limiting belief.

“Unless you start thinking big things in your mind you’ll never get close to anything of that nature. You’ll keep playing it small in the sandpit of a ‘realistic reality’ instead of a somewhat unreasonable vision for what you could be doing”

Grand visions are not about overselling what can be achieved; they’re about pushing boundaries and shooting for Mars and maybe landing on the moon instead which is still pretty freaking cool!

The practice of having grand visions is rarely practiced by many in the business world, so it’s a great way to stand out, be remembered and do something audaciously delicious.

Real Career suicide is having mediocre visions and not being the best you can be which may not even be imaginable yet.

 

Mention your health challenges.

I’ve had my fair share. From a near miss with cancer, to mercury poisoning, to stress levels that nearly crippled my career – I’ve seen it all and I’ve shared all of them.

I’ve noticed that my colleagues think talking about your health challenges is a sign of weakness because no one wants to work, partner or employ a human being who could be sick or dying.

The truth is the other way around: unless you talk about your health challenges, you’ll never have come face to face with your mortality which means you’ll take your time on this Earth for granted. That’s what will f*ck you up your career not some BS perception of weakness.

Knowing your mortality is strength in every aspect of your life and career.

“Weakness is followed by enormous strength”

 

It’s easier to be different than better.

Committing career suicide as described by others, like I have, will make you different. You can try and compete with the perfect specimens who only show the highlight reel of their career or you can do what so many are not prepared to do and play a different game.

Combining vulnerability, authenticity, honesty and humility looks like career suicide until you understand that it’s what differentiates the Martin Luther Kings from the Bob Kings who you’ve never heard of or respected or been inspired by.

 

Why should you choose career suicide?

You should choose career suicide because it’s nothing more than a false perception.

 

Career suicide is now what it takes to have career success. The two go hand in hand. Choose career suicide so you can distance yourself from all the fakery that has left people scratching their heads and wondering why they were born in the first place.

Choose passion and purpose instead of hiding behind a mask that makes you angry with yourself in the long-term.

Career suicide is about choosing to be human.

 

Join me in committing career suicide.

I’m going to pledge right now to keep committing these horrible acts of career suicide. It’s what I believe will move the business world forward.

I want you to join hands with me (let’s not do the Kumbaya thing) and commit to career suicide. What you’re really signing up to is a career that you never thought was possible.

My career has gone down that road and I’m never giving it up.

I want you to feel the same joy I feel when I commit career suicide.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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