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Richard Branson’s 21 Survival Strategies For Small Business Success

Joel Brown (Founder of Addicted2Success.com)

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We share with you Richard Bransons 21 Small Business Strategies, taken from the Billionaire & UK Entrepreneurs Auto Biography “Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way“.

Richard Branson has faced an immense amount of challenges along the way and has applied these 21 strategies to carry all of his Successful businesses through thick and thin. Read on to find the Top 21 of Richard Branson’s Small Business Strategies for running a Successful business.

Richard Branson’s 21 Survival Strategies For Small Business Success

1. Remain focused on fulfilling your business mission. Never allow adversity divert your attention and efforts.

2. Don’t wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.

3. Learn to use your brain power. Critical thinking is the key to creative problem solving in business.

4. Build your own business team. Survival in business requires a synergy of skills.

5. Never take your eyes off the cash flow because it’s the life blood of business.

6. If you are a new startup company, try not to arouse the interest or suspicion of your competition; especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line.

7. Grow internally first. Strengthen your bottom line first before considering external growth.

8. Focus on your business strengths and keep its weaknesses away from the competition or public.

9. Be swift to take advantage of business opportunities. Bigger companies are too cumbersome to move quickly; this can be a competitive advantage for you.

10. Learn to live on the edge.

11. Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.

12. Listen to the customer’s complaint and act fast.

13. Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.

14. Run lean; avoid unnecessary expenses.

15. Don’t hesitate to seek external help or advice where need be. Sometimes, it takes an external, emotionally unattached individual to detect your business flaws and render unbiased advice.

16. Follow your instincts and live with the consequences.

17. Avoid litigations. They are expensive and consume loads of time but if you have got a good case and a better chance of winning; then fight it out.

18. Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

19. Learn to raise capital by any means necessary. That’s your primary job as an entrepreneur. You must continually raise capital from family and friends, banks, suppliers, customers and investors.

20. Seek out strategic alliances; they are essential to growth and provide resistance to bigger competition.

21. And if after all this you eventually fail; don’t take it personal. Don’t be ashamed to start all over again.

 

Richard Branson’s Success Quotes To Live By:

We have always had a pretty competitive ferocious battle with British Airways. It lasted about 14 years and we are very pleased to have survived it.” – Richard Branson

Screw it, let’s do it.” – Richard Branson

A business has to be involving, it has to be fun and it has to exercise your creative instincts.” – Richard Branson

Back then we would create a company based on frustration at other people’s service and suddenly realized we had one of the most respected brands in the world.” – Richard Branson

If you are trying to do something for the first time, it’s always an enormous challenge, and there is no guarantee of success. You never know with these things when you’re trying something new what can happen. This is all experimental.” – Richard Branson

Business opportunities are like buses, there’s always another one coming.” – Richard Branson

We look for opportunities where we can offer something better, fresher and more valuable and we seize them. We often move areas where the customer received a poor deal and where the competition is complacent. And with our growing e-commerce activities, we also look to deliver old products in new ways. We are proactive and quick to act, often leaving bigger and more cumbersome organizations in our wake” – Richard Branson

To be successful, you have to be out there, you have to hit the ground running, and if you have a good team around you and more than a fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula.” – Richard Branson

In the beginning it was just about the business; now it’s about the brand.” – Richard Branson

Above all, you want to create something you are proud of. That’s always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off doing nothing.” – Richard Branson

“We don’t actually plan to launch new businesses over the next few years, but we are planning to take the ones we have into new territories.” – Richard Branson

 

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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11 Comments

11 Comments

  1. business consultancy Asia Pacific

    Apr 6, 2015 at 8:05 am

    This is the perfect blog for everyone who wants to find out about this
    topic. You understand so much its almost tough to argue
    with you (not that I actually will need to…HaHa).
    You certainly put a band new spin onn a subject that has been written about for many years.
    Great stuff, just excellent!

  2. mlites

    Jul 28, 2014 at 2:11 pm

    As a start up with need for keeping our budget thin while we take on investors, articles like this are like finding extra cash. We appreciate it.

  3. Reemo

    Oct 5, 2013 at 2:38 pm

    Awesome content! every concept is so simple and easy to understand.

  4. Jonathan

    Sep 24, 2013 at 11:15 pm

    Great advice, as usual! Thanks!

  5. ben

    Mar 7, 2013 at 11:09 am

    Thank u sir.you’ve managed to keep me thinking and seeing the possibilities.
    Keep on keeping us thinking and awake.

    U are doing awesome job

  6. Become Anybody

    Feb 24, 2013 at 6:12 pm

    Thank you.

    That’s a great selection of tips from Richard Branson, and a useful addition to the knowledge base for any small business owners and would-be entrepreneurs looking to emulate the Branson mindset.

    Anything that can help you think like a billionaire and channel some of Branson’s mercurial brilliance has to be a good thing for your success.

    Shifting into a success minded attitude is not easy but taking on some Branson traits definitely helps.

    Thank you.

  7. Terry

    Apr 23, 2012 at 5:15 pm

    Great Blog, but more importantly great article. We all need to realize it is hard starting and managing a small business. Its hard to believe that someone like Richard Branson went through the same issues or more then we are now. Thanks for the Survival tips! Keep them coming.

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    Feb 6, 2012 at 9:34 pm

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  10. ties uk

    Jul 26, 2011 at 11:11 am

    Thanks for the share. Love it!

  11. Carroll B. Merriman

    Jul 26, 2011 at 6:51 am

    Love the blog. You’ve got me attached, I always come here!

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The original “Queen of Comedy” Lucille “Lucy” Ball, continues to be an icon of fiery sass and humor for every generation. Her timeless comedic talent still sets the standard for those desiring to follow in her celebrated entertainment footsteps.

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1. “One of the things I learned the hard way, was that it doesn’t pay to get discouraged. Keeping busy and making optimism a way of life can restore your faith in yourself.”

In business and our personal lives, we are bombarded daily by outward criticism and inward self-doubt. In order to realise the success we strive for and attain the goals we hope to achieve, it’s important to practice a strong positive outlook.

Although Ball was known for being an inherently shy girl, when she was 15 years old, she convinced her mom to allow her to attend New York Drama School. The administrator of the school, unable to see the talent hidden behind the shyness, wrote to her mother telling her not to “waste her money and the school’s time with this shy, awkward young lady.”

Refusing to be deterred by the shortsighted criticism, Ball dug in her heels, overcame her shyness, and went on to become the talented comedic actress and icon we know and love today. Just imagine how unfortunate it would have been if she had taken the negative criticism to heart and decided to give up her passion.

2. “Luck? I don’t know anything about luck. I’ve never banked on it and I’m afraid of people who do. Luck to me is something else: Hard work—and realising what is opportunity and what isn’t.”

Today, we are very much conditioned to expect instant gratification in all areas of life. It’s important to remember, however, that true personal and professional success is achieved through tenacity and hard work. Very seldom does “luck” play a substantial role in building a solid and promising future.

Few people may realise that beyond the laughter and crazy shenanigans that Ball is so well known for, she was a trailblazing businesswoman who mapped out her professional path and keenly took advantage of opportunities that came her way.

Behind the scenes, she was co-creator, owner, and partner of Desilu Productions with her husband, Desi Arnaz. I Love Lucy was the first real sitcom developed by a husband and wife team, and under Desilu Studios, the show pioneered the multi-camera shot and filmed in front of a live audience—something no one else was doing at the time.

Being a female owner of a film production company in the 1960s was unprecedented. But, Ball didn’t stop there. Instead, she would eventually buy out Desi and become the first female CEO of a major television and movie production company. Her hard work and perseverance created a legacy to last for generations.

3. “I’d rather regret the things I have done than the things that I haven’t.”

Regrets are a fact of life both personally and professionally. However, most of us would probably admit that we learned some valuable things about ourselves from past mistakes and mishaps. Most would agree that our biggest regrets are related to the opportunities and experiences that we didn’t seize when we had the chance.

Ball’s career in the entertainment world was full of various ups and downs that included many B movies and lackluster performances. However, she continued to forge ahead learning from each and every experience. She was forty years old when she finally hit her stride and began her journey with I Love Lucy. Ball didn’t let the fact that Hollywood considered her to be “old” to stop her from fulfilling her dreams.

Instead of letting the long road of disappointments and closed doors discourage her, Ball refused to give up and found a way to create her own destiny and achieve the success that she had worked so hard for.

4. “I dyed my hair this crazy red to bid for attention. It has become a trademark, and I’ve got to keep it this way.”

We live in a culture where most of us just want to fit in. There is a pressure to conform to a set of expectations in both our professional and personal lives. However, it’s often when we take a risk to set ourselves apart, that doors of opportunities and experiences open for us.

For example, Ball’s natural hair colour was a light to medium brown with reddish tones. Early in her career, she bleached it blonde in hopes of being able to compete with the plethora of bombshell blondes of the era. She eventually realised, however, she needed to stand out, not blend in!

In a past interview, Ball is quoted stating, “Not being a beauty, I hated any part in a picture which depended on beauty. I resented work where looks were that important. There are so many glamour girls that I felt it was silly for me to try to compete with them.”

Dyeing her natural brown hair the colour red was one of the greatest risks Ball took early in her career, but it became one of the late comedian’s most beautiful physical features that helped her stand out and succeed in Hollywood. She shared, “I had to learn to concentrate on developing my personality—to have an individual approach. The way you feel about yourself has a lot to do with the impression you make.”

5. “The more things you do, the more you can do.”

We should never stop striving to learn new skills and grow in knowledge. Taking the steps to constantly evolve in our understanding of our professional and personal life—as well as the world around us—helps build a firm foundation for our present and future.

Ball was a true pioneer for the women of her time. She was not afraid to tackle new things or learn more about the production and business side of her career even though she was encroaching on a man’s world at the time. She knew that any knowledge she gained about the entertainment business would help ensure her future success.

For example, behind the scenes, Ball was an integral part of the business operations of Desilu Productions. She was one of the final voices in all decisions made regarding the show and the production company. And it didn’t stop there. In front of the camera, she portrayed a determined woman diligently trying to work outside of the home in various careers while still tackling the responsibilities of being a housewife and a mother. To put it simply, she just wasn’t scared to try something new.

It’s important to not let fear of failure, or the unknown, deter us from taking chances to break the mould and step out of our comfort zone. The possibilities for growth, success, and achievement are endless.

6. “Love yourself first and everything else falls into line. You really have to love yourself to get anything done in this world.”

It’s quite profound how much we can learn from the fortitude and spunk exuded from Lucille Ball, the “Queen of Comedy.” As we’ve seen through these quotes, Ball refused to let others dictate who she would become or what she would achieve. Instead, she had a firm grasp on her own self-worth and was determined to forge ahead to fulfill her dreams.

She demonstrated that self-confidence and inner strength are vital to professional and personal success—a lesson that we would all be wise to remember.

Which one of the above Lucille Ball quotes was your favorite and why? Share your thoughts with us below!

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