Connect with us


The $250 Million Female Tech Superstar “Sophia Amoruso” of Nasty Gal

Joel Brown (Founder of



sophia amoruso tech female startup

In a predominantly male tech industry, Nasty Gal’s founder “Sophia Amoruso” is gaining a lot of attention as a young female CEO, who is doing things her way.

With an estimated Net Worth of $250 Million and growing, I’d say that you will be seeing the name Sophia Amoruso a lot more often.

At the age of 22 years old, Sophia Amoruso created a vintage women’s clothing business on eBay. Sophia started her business as a small project while working for just $13 per hour at a local college where she checked the ID’s of college students for $13 an hour. She herself had dropped out of college and lived at the time with a step-aunt.

After receiving a number of messages on Myspace from vintage clothing eBay sellers, Sophia was inspired to learn the ways of selling online and decided to start her own eBay store.

Nasty Gal Sophia AmorusoSophia named her online business after the 1975 Betty Davis album “Nasty Gal“. 

Sophia Amoruso decided to pull together a collection of vintage clothing she found at Goodwill stores, then offer the pieces for sale on her eBay website. As an example, she would purchase a Chanel jacket from the Salvation Army store for $8 and would re-sell the item for $1,000 on her website.

At the start of her business, Amoruso photographed, styled, captioned and shipped about 25 different items weekly from her store. She created the store’s fashion around her own style that included such things as a blood-red lipstick, floor-length trench coats, and rock style vintage T- shirt.

sophia-amorusoAmoruso felt that eBay was not the best choice to start her business and it was beginning to stifle her business. Her competitors taunted her by flagging her site in an attempt to discredit her business. She decided to start her own company website and thus was born. At the time was a porn site but she was later able to purchase that domain.

Sophia initially marketed her Nasty Gal fashions on Myspace social website where she developed a following of 60,000 followers, who were mainly attracted to the Nylon brand and purchased fashion and music magazines. Myspace was the foundation for her original strong following but lately, has proven that she holds weight on other social network platforms with over 620,000 followers on Facebook and over 600,000 on Instagram. Sophia wanted to develop a following of people interested in her merchandise such as Versace vintage clothing and motorcycle jackets. She attracted followers to her by creating competitions on Facebook and inviting readers to her site to create names for her vintage products in exchange for gift cards for her products.

Nasty-Gal-SophiaThe websites statistics went through the roof – Amoruso amassed a following of 550,000 site visitors who spent a total of six minutes daily viewing her site, and 10% of them visited the site more than 100 times every month. Amoruso’s business revenue last year was almost $100 million and it is predicted that her fan base will increase even more in the coming years. Sophia realized that while her sales conversion was greater that the industry average, she was at 3%, she needed to expand her brand offering to include more than unique vintage fashions because there was a growing demand for varied sizes.


Sophia Amoruso and her buyer made the long drive to Los Angeles weekly and they also attended trade shows in Las Vegas. At such conventions she was faced with higher end fashions the owners of which would not welcome the idea of their fashions being sold at a store with the name of Nasty Gal.In fact many people discredited it as a sex store because the domain was still a pornography online store. She had to convince the vendors by actually showing them her site, on her cell phone. She was able to get a seller to agree to sell her clothes and she promised she will do credit to the brand name. From that point on Sophia Amoruso started to develop credibility in the eyes of some of the most recognizable brands names in the market. She was able to create new channels for the brand names she did business with.

Sophia Amoruso Nasty GalAt this point Sophia Amoruso was now ready to do business with venture capitalists who wanted in on her business. She decided to go with Index Ventures were she received $40 Million in venture funding and gave them equity for $9 million. “The company, she added, is debt-free and has been profitable from the start.”

Sales moved quickly after the venture funding and quadrupled to $128 million in profit. Amoruso then invested in a fulfillment center covering 500,000 square foot in Kentucky. Nasty Gal has brought in more than 150,000 shoppers in over 50 countries so far with over 6 million visitors each month and counting. Her competitors are starting to be watchful of her moves.

Now 28 years old, Sophia Amoruso realizes that her business name still receives uncomfortable looks and assumptions, but she contends that her business is the country’s fastest-growing retailer.


Nasty Gal’s Sophia Amoruso Shares Her Story Of Success


I am the the Founder of and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.



  1. Avatar


    Sep 1, 2013 at 8:09 am

    22 years old and worth $250 million dollars!?! Talk about an overnight sucesss.

  2. Avatar

    Star Toilet Paper (@startoiletpaper)

    Aug 31, 2013 at 6:02 pm

    I think that while her name may have started out as a hindrance, at a certain point, when she demonstrated that it could be done her way and her way was a great way, the name became a huge asset. If you can take a brand that’s unusual and weird and really show up with a quality product that people clamor for, then that liability rapidly becomes a great asset.

  3. Avatar

    Australian Motivational Speaker

    May 13, 2013 at 2:01 pm

    Well done, she stuck with it and conquered!

  4. Avatar


    May 6, 2013 at 5:52 pm

    I think Sophia does what works for her. When she launched her business people where using ebay to shop. Then Ebay had all that drama with sellers and many left. She left and grew. I am happy for her success and the growth of the business.

    I will say its sad the issues arising now with Nasty Gal stealing designers work instead of partnering with them.

  5. Avatar

    Guy 2cooldesign

    Apr 8, 2013 at 12:39 pm

    What is their secret, it seems some people just know what the right ingredients are to succeed!

    • Joel


      Apr 8, 2013 at 2:17 pm

      It seems to be Passion & Persistence my friend. You need to love what you do and you need to hang in there no matter what!

    • Avatar

      Ayn Bianca

      May 21, 2014 at 4:34 pm

      a bit of luck , a bit of innovation{ the name “nasty gal’ } and tons of advertising- { they spend millions on online advertising} you couldn’t go to any top 10 blogs without seeing Nasty Gal ads

  6. Avatar

    Coye LeRocke

    Apr 6, 2013 at 11:31 pm

    I am one of those who visits her website frequently as well as subscribed to her newsletter. The name of the company is what caught my attention.

  7. Avatar


    Apr 2, 2013 at 4:07 am

    Definitely a source of inspiration for all the people out there. No matter what is your degree says, if you have the zeal and acumen to taste success, you will reach great heights, no matter what.
    Have to check out here collection for sure now!!!

  8. Avatar

    Kunda Londa (@LondaKunda)

    Apr 1, 2013 at 11:18 am

    Inspiring! good to know there is no afirmative action in business. it takes brains and hard work only. Congrats1

  9. Avatar


    Apr 1, 2013 at 4:16 am

    nice 2 knw abt sophia,goodluck for ur upcoming plans…

Leave a Reply

Your email address will not be published. Required fields are marked *


The Top 21 Richest Celebrity Couples In The World

Joel Brown (Founder of



Jay-Z Beyonce richest couple

This years list of the worlds richest celebrity couples is pretty impressive. With a collective net worth of $4.1 Billion between these 21 cashed up couples there is more than enough money for them to buy a few Ambani skyscraper homes and all move in together. (more…)

Continue Reading


Think & Grow Rich: The Legacy Film

Joel Brown (Founder of




We have some incredible news for you. For the first time in history, the Napoleon Hill Foundation has granted exclusive rights to Think Rich Films to transform the book, Think and Grow Rich, into a motion picture film, one that will impact another 100 million lives worldwide.

I am excited to announce that I will be featuring in this film alongside Bob Proctor, Lewis Howes, Rob Dyrdek, Barbara Corcoran, Grant Cardone, Darren Hardy, John Lee Dumas and many more incredible thought leaders.

Here’s the new teaser trailer for the film:

As true fans of Think and Grow Rich, we worked for over 3 years, pouring our hearts and souls into creating a film that is a pure representation of the Legacy of this life changing literary masterpiece.

Our guiding light along the way was to remain true to the content and in doing so spark the flame that will ignite a global movement with a powerful message.

The message is that anyone can succeed irrespective of their circumstances. Human potential is not  predicated by age, race, gender, education, finance or any other perceived disadvantages.

Join us in Los Angeles on October 14, 2017 for the historical World Premier of Think and Grow Rich: The Legacy a film based on Napoleon Hill’s best selling book, Think and Grow Rich.


Join Us For The Premiere

Saturday October 14, 2017 at Regal L.A. LIVE: A Barco Innovation Center

Location: 1000 W Olympic Blvd, Los Angeles CA 90015

Red Carpet: 5:30pm – 6:00pm

Film Kick Off with Producers & Director: 6:20pm – 6:30pm

Film Showing: 6:30pm – 8:00pm

Q & A with Cast: 8:00pm – 8:30pm


PLUS… a panel discussion with the cast hosted by Gerard Adams

Attire: Formal/Semi Formal
VIP Private After Party Katsuya at L.A. LIVE: 9:00pm to Midnight

This exclusive VIP event following the Premiere will be private to cast members, producers, director and key individuals who made this film possible.

Hors d’oeuvres & Beverages will be provided and hosted by Katsuya.


Click the button above and scroll to the bottom of the next page to get your General or VIP tickets


The heartbeat of Think and Grow Rich: The Legacy

think & grow rich

A glimpse of what you will see..

A glimpse of what you will see.. “Faith is going to give you the ability to continue through the highs and lows…” – Rob Dyrdek


“I remember being 24, new in business and being stopped dead reading the book…” – Barbara Corcoran


“Follow your dreams! Whether you achieve them or not is irrelevant…” – Lewis Howes


Click the button above and scroll to the bottom of the next page to get your General or VIP tickets


Continue Reading


The Top 10 Highest Paid Music Artists In The World




The Top 10 Highest Paid Music Artists In The World

Forbes has just put out the list for highest paid musicians for 2015.

These music artists have created some very catchy yet inspiring songs this year. Music is the one thing that creates an “escape” for most people. It can inspire you, make you happy, pick you up when you’re down, etc. (more…)

Continue Reading


The Top 50 Highest Paid Celebrities of 2015




The Top 50 Highest Paid Celebrities of 2015

Forbes ranked the most successful celebrities of 2015! The list is quite stunning!

From movie actors and actresses to pro athletes, this list has definitely brought together some of the most inspirational people in the entertainment world today. (more…)

Continue Reading