Gary Vaynerchuk & Twitter

This past week, I have spent several hours using the new Twitter video feature.

But probably not in the way you think.

I was responding to people. One by one, individually with the new Twitter video upload. Answering questions in real time. I was listening. And this is why I’m so excited about this new feature.

People respond to effort. When a celebrity favorites your tweet, you’re excited. Someone you admire likes a photo of yours on Instagram, and it makes you feel good. Because it’s not about the 100th of a second it takes to double tap that photo.

It’s about the fact that they looked at your profile. They chose a photo. They saw it. And then they liked. That interaction, which takes all of five or six seconds, really touches a lot of people.

Check it out here:


Twitter has taken it to the next level.

They’ve set up a perfect Thank You Economy situation. I’ve been waiting for something like this, and I’ve wanted it to do it before, but there was too much friction on the platform. Now they’ve done all the work for you, and all you have to do is get in there and engage.

It takes me nine to twelve seconds to make a video and reply, but those extra seconds hold a lot of meaning. Not to mention it’s more personal, visual, and we are living in a world where the visual is often regarded as a better engagement than the written.

There’s also more room to set the tone. A lot of things can get lost in a tweet. I might say “thnx” but that person isn’t 100% sure what my tone really was. But with Twitter video, the message comes across loud and clear.

It’s fifteen seconds of your attention on one person instead of two seconds. You know what that means? We are in control of the one asset that we all give the most f#!ks about: time. Time is so incredibly precious to people. They hate when it’s wasted, and they are impressed when you give them some of your time.

That is what excites me most about Twitter video.

Giving time to people. More time. Personalized time.

And that is awesome.

What’s your thoughts? Have you used this new Twitter feature yet?


  1. Hey Gary.

    Thanks for talking about Twitter video, and I fully agree that there is something so much more engaging, and ‘honest’ about video. With text based content, people lie, exaggerate, no-one really knows who they are talking to, or whether to trust that person.

    We know that body language plays a majority role in how we communicate, and the written word kills that dead. Facial expressions, tone of voice, charisma, passion, these are all able to be reflected in video, to some extent. There is so much talk these days about authencity being the currency of the future. You can still be un-authentic on video, but it becomes a damned sight harder.

    I’ll take video any day of the week, I like it, I feel better connectedness with the person, and it is just so much more personal. Hats off to you Gary Vee for telling it as it is, quick, easily digestible, and full of clarity.

    Can you do a video post now 🙂


  2. It is my understanding this feature is only for ‘verified’ accounts at the moment?
    Yet for sure when it is available to me I will use it.
    Thank you Gary for everything and for telling us about this.


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