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7 Principles That Drive the Success of Millennial Women Entrepreneurs



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There are many different factors that go into the success of a business. However, there are a few principles and strategies that millennial women entrepreneurs, in particular, value and implement more than any other generation. If you’re a woman entrepreneur looking to grow your business, then the seven principles and strategies outlined in this blog post are a great place to start.

Principle #1: Stay Creative

One of the most important principles that millennial women entrepreneurs live by is staying creative. This means always being open to new ideas and looking for ways to improve your business. Women are naturally creative beings, so embracing this principle can help you to stand out in your industry.

Some ways to stay in the creative flow include:

– Keeping a journal of your ideas

– Attending workshops and networking events

– Joining online communities of entrepreneurs

– Watching TED Talks and other inspiring videos

Millennial women in business are strong believers in using their imagination and originality to come up with new ideas and solutions. As a result, they are more likely to take risks and experiment with new things. This can be seen in the way they run their businesses; they are not afraid to try out new strategies or methods, even if there is a chance of failure.

Principle #2: Be Driven By Your Values

Millennial women entrepreneurs are highly values-driven. They care about making a difference in the world and helping others achieve their goals. This comes through in the way they approach business; they focus on providing valuable products and services that meet the needs of their customers. In addition, they often give back to the community by donating time or money to causes they believe in.

Principle #3: Keep Tech Skills Fresh

Millennial women entrepreneurs are very tech-savvy. They use technology to their advantage in order to run their businesses more efficiently and reach a larger audience. This includes using social media platforms to market their products and services, as well as utilizing online tools such as cloud storage, social media automation, email marketing and collaboration software.

“It’s our choices that show what we truly are, far more than our abilities.” – J.K. Rowling

Principle #4: Be Resourceful

Millennial women entrepreneurs are extremely resourceful. They know how to get the most out of every situation and make the most of what they have. As a result, they are good at making wise business decisions, gathering research and managing workflows. They also tend to be more flexible than other generations, which allows them to adapt quickly to changing circumstances.

Principle #5: Your Network Impacts Your Net-worth

Millennial women entrepreneurs are good networkers. They know the importance of building relationships and networking with other professionals. As a result, they are more likely to get help when they need it and expand their business reach.  Women are also more likely than men to engage in networking activities on social media platforms like LinkedIn, Instagram and Facebook.

Principle #6: Be Authentic and Transparent

Millennial women entrepreneurs value authenticity and transparency. They want their customers to see the person behind the business, so they’re not afraid of showing some personality when it comes to marketing themselves and their products. They also believe in being truthful with their customers, which helps to create trust and loyalty.

Principle #7: Be a Team Player

Millennial women entrepreneurs are team players. They understand that success is not possible without the help of others, so they work collaboratively with their employees, partners, and customers. By collaborating effectively, they can create a powerful network of support that helps their businesses grow faster and stronger.

All in all, these seven principles are what drive the growth and success of millennial women entrepreneurs.  If you want to be successful in business, then you should think about emulating these same values and strategies in your brand.

Remember, there is no one-size-fits-all approach to success; so find what works best for you and go for it! Stay creative, values-driven, and focused on your goals, and you’ll be well on your way to success.

Jerica Glasper helps women entrepreneurs, authors and social media influencers gain more online visibility, credibility and impact by leveraging publicity opportunities to tell their stories and share their content in ways that position their brand as a trusted expert. As the founder of Expert Status Media, Jerica has helped clients from a wide range of industries improve their brand messaging, enhance their online brand image, grow their leads and make sales. You can read more tips on millennial women entrepreneurship, personal branding, media/PR and visibility strategies on her website at

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By investing your time and effort in networking, you will gain more business through the relationships you make



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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

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2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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