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It’s Imperative That Women Take the Field And Find Success

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As a former Division I softball player, captain of multiple USA Women’s Rugby Teams, and an elite Aquabike athlete for Team USA, I’ve experienced more bumps, bruises, and concussions than I can remember. But that doesn’t compare to the challenges I encountered while bringing to life my vision: a revolutionary toy that celebrates girls’ and young women’s athletic identities.

In retrospect, it’s been one of my most rewarding journeys, but it didn’t come without significant hurdles. I could easily write a book about the experience, which has ultimately been one of my most rewarding journeys. But instead, I’m going to focus on the three insights I gained in the process that might help other women carve out their own entrepreneurial paths:

1. Start with the ‘why’ and let it guide you.

Growing up as an athlete, I never understood why every sports-related figurine, magazine, and poster I saw featured only men. The “why” behind developing my company, SPORT BIGS, started with creating the toy that I always wanted but never had — because it didn’t exist.

What the toy represents further establishes my purpose. As an athlete, I’ve encountered inequity my whole life. In high school, my basketball team had to change in the sprinkler room while the boys’ team got the real locker room. We also played in the “bad” gym while the boys enjoyed the new facilities. These conditions still exist at the grassroots level: In 2019, coverage of women’s sports on televised news and highlight shows accounted for only 5.4% of all airtime, and women teams and athletes have historically received less than 1% of sponsorship dollars.

You’ll always learn new things along the way, but it’s important to develop your “why” when you begin your entrepreneurial journey. Dig in to find it, and let it motivate you and inspire resilience through your entrepreneurial journey.

“Whatever it is that you think you want to do, and whatever it is that you think stands between you and that, stop making excuses. You can do anything.” – Katia Beauchamp

2. Don’t take your ball and go home.

I thought my sports background prepared me for the difficulties of running a business. Challenges on the field are expected. You’ve seen them before. You know how to deal with them. And you know when the game ends. But entrepreneurship is a whole new ball game.

Challenges in entrepreneurship can often feel overwhelming and never-ending, and winning can sometimes seem impossible. When a purpose-backed vision fuels you, it’s easy to set your sights on the end game of your idea and overlook all the details you’ll have to cover to get there. Along the way, those details can come out of nowhere and try to knock you off your feet. Get back up, stay in the fight, and keep your eyes straight ahead of you.

When I decided to make my idea a reality, I didn’t consider how complex the differences between stuffed toys and figurines were. I didn’t think about how the toy’s size would impact its shelf liability, or how to source materials and coordinate with suppliers. Figuring out the details with each new step was challenging, but I kept thinking back to my athletic training that baked perseverance into my DNA. When you come face-to-face with a new hurdle, remember the other places in your life where you’ve shown resilience. Bring that spirit to the entrepreneurship table and fight for your success.

3. Add new players to your team.

A huge part of my journey was learning to temper my instinct to “put the team on my back.” When I look back at times I hit a wall, I realize I never broke through by myself. When I struggled to build out the concept in the beginning, for example, my brother connected me with his wife’s best friend’s cousin, who happened to be in the business of incubating toy ideas. And I joined a mentorship program with the Women in Toys group, which connected me to a toy expert named Irene. She was retired in Hong Kong but decided to bet on my success and come out of retirement just to help me.

Author Dan Sullivan wrote a whole book about how better teamwork can lead to achieving bigger goals. In “Why Not How,” he writes, “If you are like most people, the first thing you do when you imagine a bigger future is ask yourself: ‘How do I achieve this goal?’ A much better question is ‘Who can help me achieve this goal?’”

Knowing who can help you is more effective than walking a lonelier path. When you get stuck, don’t try to figure out yet another way to put your team on your back. Think of who you can add to your team instead. Building out an effective team that believes in your vision and has the skills to bring it to fruition is often the key to success.

I was driven to put a new toy into the world because I wanted to open new doors for young women and girls. Now, I’m driven to share the journey of its creation to help women entrepreneurs who, frankly, are still forced to play behind the scenes.

Pam Kosanke is the founder of SPORT BIGS, the global marketing leader for EOS Worldwide, and a Professional EOS Implementer®. She has experience at both the corporate and small business levels working in industries ranging from consumer packaged goods to franchising, sports marketing, fast food, and retail. At EOS®, she’s eager to help entrepreneurial leadership teams and companies learn to champion brand skills, gain more control, and experience real traction in their businesses.

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Success Advice

Mastering Self-Management for Success: Lessons From Peter F. Drucker

With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success.

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Peter f drucker lessons
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In today’s dynamic professional world, self-management has become increasingly important. With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success. (more…)

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Success Advice

How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it

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Igniting your spark
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What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions

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Your Beliefs Can Supercharge or Sabotage Your Success (1)
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Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity

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In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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