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It’s Imperative That Women Take the Field And Find Success



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As a former Division I softball player, captain of multiple USA Women’s Rugby Teams, and an elite Aquabike athlete for Team USA, I’ve experienced more bumps, bruises, and concussions than I can remember. But that doesn’t compare to the challenges I encountered while bringing to life my vision: a revolutionary toy that celebrates girls’ and young women’s athletic identities.

In retrospect, it’s been one of my most rewarding journeys, but it didn’t come without significant hurdles. I could easily write a book about the experience, which has ultimately been one of my most rewarding journeys. But instead, I’m going to focus on the three insights I gained in the process that might help other women carve out their own entrepreneurial paths:

1. Start with the ‘why’ and let it guide you.

Growing up as an athlete, I never understood why every sports-related figurine, magazine, and poster I saw featured only men. The “why” behind developing my company, SPORT BIGS, started with creating the toy that I always wanted but never had — because it didn’t exist.

What the toy represents further establishes my purpose. As an athlete, I’ve encountered inequity my whole life. In high school, my basketball team had to change in the sprinkler room while the boys’ team got the real locker room. We also played in the “bad” gym while the boys enjoyed the new facilities. These conditions still exist at the grassroots level: In 2019, coverage of women’s sports on televised news and highlight shows accounted for only 5.4% of all airtime, and women teams and athletes have historically received less than 1% of sponsorship dollars.

You’ll always learn new things along the way, but it’s important to develop your “why” when you begin your entrepreneurial journey. Dig in to find it, and let it motivate you and inspire resilience through your entrepreneurial journey.

“Whatever it is that you think you want to do, and whatever it is that you think stands between you and that, stop making excuses. You can do anything.” – Katia Beauchamp

2. Don’t take your ball and go home.

I thought my sports background prepared me for the difficulties of running a business. Challenges on the field are expected. You’ve seen them before. You know how to deal with them. And you know when the game ends. But entrepreneurship is a whole new ball game.

Challenges in entrepreneurship can often feel overwhelming and never-ending, and winning can sometimes seem impossible. When a purpose-backed vision fuels you, it’s easy to set your sights on the end game of your idea and overlook all the details you’ll have to cover to get there. Along the way, those details can come out of nowhere and try to knock you off your feet. Get back up, stay in the fight, and keep your eyes straight ahead of you.

When I decided to make my idea a reality, I didn’t consider how complex the differences between stuffed toys and figurines were. I didn’t think about how the toy’s size would impact its shelf liability, or how to source materials and coordinate with suppliers. Figuring out the details with each new step was challenging, but I kept thinking back to my athletic training that baked perseverance into my DNA. When you come face-to-face with a new hurdle, remember the other places in your life where you’ve shown resilience. Bring that spirit to the entrepreneurship table and fight for your success.

3. Add new players to your team.

A huge part of my journey was learning to temper my instinct to “put the team on my back.” When I look back at times I hit a wall, I realize I never broke through by myself. When I struggled to build out the concept in the beginning, for example, my brother connected me with his wife’s best friend’s cousin, who happened to be in the business of incubating toy ideas. And I joined a mentorship program with the Women in Toys group, which connected me to a toy expert named Irene. She was retired in Hong Kong but decided to bet on my success and come out of retirement just to help me.

Author Dan Sullivan wrote a whole book about how better teamwork can lead to achieving bigger goals. In “Why Not How,” he writes, “If you are like most people, the first thing you do when you imagine a bigger future is ask yourself: ‘How do I achieve this goal?’ A much better question is ‘Who can help me achieve this goal?’”

Knowing who can help you is more effective than walking a lonelier path. When you get stuck, don’t try to figure out yet another way to put your team on your back. Think of who you can add to your team instead. Building out an effective team that believes in your vision and has the skills to bring it to fruition is often the key to success.

I was driven to put a new toy into the world because I wanted to open new doors for young women and girls. Now, I’m driven to share the journey of its creation to help women entrepreneurs who, frankly, are still forced to play behind the scenes.

Pam Kosanke is the founder of SPORT BIGS, the global marketing leader for EOS Worldwide, and a Professional EOS Implementer®. She has experience at both the corporate and small business levels working in industries ranging from consumer packaged goods to franchising, sports marketing, fast food, and retail. At EOS®, she’s eager to help entrepreneurial leadership teams and companies learn to champion brand skills, gain more control, and experience real traction in their businesses.

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Success Advice

Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?



what i would tell my younger self

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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The Power of Ethical Leadership: How Integrity Drives Success

By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work



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10 Landing Page Hacks Experts Are Using to Generate Leads

Crafting a landing page that converts is both an art and a science



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If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)

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