If your company did well in 2018, you must be sitting there challenged with a thought inside your head – How can I continue the streak and keep up my marketing game this year? You have knocked yourself enough to meet your 2018 goals, and all you need now is a boost of morale to face all that 2019 has in store for you.
The first two months of the year can be really sluggish when it comes to sales success thus adding on to the reason why marketers fail to show enthusiasm in their endeavors. Staying motivated is easier said than done. So how can you actually push yourself to give your best marketing efforts?
To keep the force alive, here are six proven ways that help you keep the focus on the path that you are in:
1. Create a calendar to see what lies ahead
It is only reasonable that marketers are going to feel anticipation and anxious at the thought of the hurdles that they might have to face in 2019. Therefore, the first step to motivation is to create a marketing schedule that can spread out all the trends that they can expect in 2019 evenly throughout the year. Once they have an understanding of the trends of the year, they can immediately start working on their strategies to make the most of the New Year.
The list can help you get excited about what’s coming down the road. They can start to think about the kind of technology and processes that can help them succeed this year. They can also evaluate what went wrong in the last year, learn from the mistakes and come up with a foolproof plan. The calendar can state out the Do’s and Don’ts for the year.
2. Freedom in experimentation and implementation
Marketing is all about experimenting and no one really knows what will work and what won’t. And the only way to hit the right note is to implement as much as possible. Marketers need the freedom to experiment their way through different types of campaigns. It is through the ability to experiment, that they are likely to find success. Trying out new tactics can keep things interesting.
Marketing is all about creativity and innovation. Every marketer is a creative communicator at heart and therefore having the freedom to try out things according to their taste can keep their chin up. This way even if they fail once, they will have the enthusiasm to pick themselves up and make another attempt.
“Always trying new things is always more fun, and it can be scary, but it’s always more fun in the end.” – John Krasinski
3. Measure success and improvement
Unless you get an idea of how your tactic is working, you will not make the necessary changes. When a marketer sees that one of his/her designed campaigns is yielding the desired results, he or she will get a reason to work harder. Marketers will give their best only when they get constant iteration.
Tracking the progress and being able to understand the overall impact on business success will help them utilize their passion. This way, they can create a business strategy that has great market potential. Moreover, measuring data to track progress will help them understand how close they are to their goals.
4. Focus on the previous clients
Right at the start of the year, your business is bound to be slow, and it can take a month or two for things to fall in place. Instead of trying to bring in new clients, target your existing customers to build a stronger relationship with them.
Marketers can even try and push new products to the existing clientele and reconnect with the ones who have been inactive for a while. This will help them understand the customer’s psyche and increase the rate of customer satisfaction.
5. Freedom to choose the work environment
Right after the yuletide, it is normal to miss the holiday season and work in the sluggish winter months. The sheer task of getting yourself up from bed in the frosty morning and dragging yourself to the office can be quite challenging.
When marketers enjoy the freedom to work from home, they feel more comfortable which in turn increases their efficiency. With the prerogative to choose their shift timings and work whenever and wherever, they are at their productive best. Providing them with the freedom to choose their work environment can bring about significant improvement in their performance.
“We like to give people the freedom to work where they want, safe in the knowledge that they have the drive and expertise to perform excellently, whether they [are] at their desk or in their kitchen. Yours truly has never worked out of an office, and never will.” - Richard Branson
6. Take a pause
Marketing comes with its share of rejection and failure, so you must have the attitude to accept it. Even when your marketing assumption goes wrong, you must see the bigger picture. Even through failure, you can learn something that may get you closer to the goal. Since marketing keeps on evolving, you get to explore and learn new channels and tools.
Don’t be too hard on yourself when you fail. Take a break to determine what you want to do, and realize that everything you do cannot go right all the time. What is most important is that you remember to enjoy the things that you do.
It is imperative to keep marketers motivated because it is their productivity that can drive a company to the zenith of success. A motivated marketer can work harder and be more creative with their ideas. In the end, remember that as a marketer you must be true to what you do and work ethically! Have the patience to see your dreams come out in tangible results.
Have any other tricks up your sleeve? Let us know what has worked in favor of you!
Image courtesy of Twenty20.com
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Motivation is something we all strive to have, but can also be one of those feelings that’s hard to keep. Whether we’re attempting to reach a new fitness goal or trying to stay motivated in our role at work, sometimes that motivation just isn’t there. You feel motivated for a while – you’ll listen to podcasts, read books, keep yourself accountable – but then it’s lost. You feel so much energy at the start, then feel yourself slowly losing that inspiration. Don’t worry, you’re not alone. (more…)
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8 Things You Can Do Right Now to Get Your Motivation Back
Welcome to our new normal. A time in our lives that a year ago we certainly didn’t see coming that most of us probably wouldn’t have chosen for ourselves; but here we are. As the days away from each other carry on and more and more bad news comes our way, it’s easy to lose your motivation and waste energy doing things that aren’t helpful like worrying and fighting with people on the internet instead.
Nearly half of Americans report the coronavirus crisis is harming their mental health, according to the Washington Post. While many of us had routines set up to deal with stress in the past, the stress we are facing during this time is unlike anything we’ve experienced before. It’s easy to find yourself in a downward spiral, and that’s the most challenging time to stop the momentum and turn things around. If that’s the case, keep it simple and start to reach for little things to help you feel better and climb your way out.
Here’s a reminder of a few simple things you can do right now to start getting positive momentum going your way:
1. Find someone who was in a similar place and made it to the other side
Whether you’ve been unmotivated to workout, eat healthy, make sales calls or simply do anything, you can find someone who has been there and made it to the other side. Look up some great TED talks, go on YouTube and look up people that motivate you, google them to find their websites. There are short speeches and much longer talks all over the internet, you just need to find someone who you relate to that speaks to you.
2. Do something that you love
When we’re unmotivated, it’s easy to get out of the habit of doing what we love. Sometimes just getting out of bed or away from the tv feels like a chore. Think back to a time in your life when you felt great – what were you doing? What do you absolutely love to do that if you had the time, you would do all day and not realize any time had passed at all?
Figure out a way to do whatever that is, or a modified version of it if it is something that you aren’t able to do at the present time. Spending time doing what you love will get your mind off of anything that is wrong and allow you to find inspiration.
3. Don’t overcomplicate it
Keep it simple. When we’re stuck in a rut, we’ll give ourselves every excuse to not do something. Say you’ve gained some weight; you might tell yourself you need to find the perfect trainer and wait until you have time to cook your meals from scratch each night before you do anything else. Stop trying to overcomplicate it and keep it simple by finding one thing you can do right now, however small that may be. You don’t have to wait until the timing is perfect and the stars align for you to start moving in the direction you want to go.
4. Get up and get moving
This is probably the last thing you want to do right now, but once you are up and moving, your blood will start flowing. The hardest part is getting started. Day one, get up and do anything to get moving. This is the hardest day if you haven’t in a while because getting up is really the hardest part. Day two, do a little more. Once you start, you’ll build momentum and get back in the habit.
5. Reset your focus
It’s so easy for worry to set in and for our minds to wander to places of what we can’t control. This is not motivating or helpful and we always have a choice to redirect our attention. There is always something we can do right where we are, so bring your focus to the solution instead of the problem and figure out the next step of what you can do.
One step at a time. Step one, take your attention away from what you can’t control and what you can’t do. Step two, ask yourself questions like “What can I do?” and see what comes to mind. Follow through with the answers you find.
6. Listen to your favorite music
Not much can lift our spirits and put us into a positive vibration more than our favorite music. Feel free to sing along. Find a song that pumps you up and make that your theme song. Put it on anytime you feel down or unmotivated.
7. Expand your knowledge
“In times of change, the learners will inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Quote by Eric Hoffer. In times of change, there is great loss but also great opportunity. Continually learning opens you to new opportunities and leads you to paths you may not have otherwise found.
If you’re already a meditator and got away from it, take some time to come back to it. If you’ve never tried, it can be as easy as setting a timer for five minutes (or less, feel free to start with one or two minutes) and focusing on your breath. Listen to the inhalations and exhalations. Silently say to yourself “in” as you inhale and “out” as you exhale. Even taking a few minutes to do this can help you to calm down and allow your mind to refocus.
When we’re unmotivated, our momentum starts moving in the other direction. Slow down that momentum by trying one of the ideas above. Once you’ve slowed down the momentum, get it moving in the right direction and you’ll be well on your way.
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If you’d like to learn how to increase your motivation so you can get more done during the day, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.
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