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Motivation

6 Surefire Ways to Motivate Marketers in 2019

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how to motivate marketers

If your company did well in 2018, you must be sitting there challenged with a thought inside your head – How can I continue the streak and keep up my marketing game this year? You have knocked yourself enough to meet your 2018 goals, and all you need now is a boost of morale to face all that 2019 has in store for you.

The first two months of the year can be really sluggish when it comes to sales success thus adding on to the reason why marketers fail to show enthusiasm in their endeavors. Staying motivated is easier said than done. So how can you actually push yourself to give your best marketing efforts?

To keep the force alive, here are six proven ways that help you keep the focus on the path that you are in:

1. Create a calendar to see what lies ahead

It is only reasonable that marketers are going to feel anticipation and anxious at the thought of the hurdles that they might have to face in 2019. Therefore, the first step to motivation is to create a marketing schedule that can spread out all the trends that they can expect in 2019 evenly throughout the year. Once they have an understanding of the trends of the year, they can immediately start working on their strategies to make the most of the New Year.

The list can help you get excited about what’s coming down the road. They can start to think about the kind of technology and processes that can help them succeed this year. They can also evaluate what went wrong in the last year, learn from the mistakes and come up with a foolproof plan. The calendar can state out the Do’s and Don’ts for the year.

2. Freedom in experimentation and implementation

Marketing is all about experimenting and no one really knows what will work and what won’t. And the only way to hit the right note is to implement as much as possible. Marketers need the freedom to experiment their way through different types of campaigns. It is through the ability to experiment, that they are likely to find success. Trying out new tactics can keep things interesting.

Marketing is all about creativity and innovation. Every marketer is a creative communicator at heart and therefore having the freedom to try out things according to their taste can keep their chin up. This way even if they fail once, they will have the enthusiasm to pick themselves up and make another attempt.

“Always trying new things is always more fun, and it can be scary, but it’s always more fun in the end.” – John Krasinski

3. Measure success and improvement

Unless you get an idea of how your tactic is working, you will not make the necessary changes. When a marketer sees that one of his/her designed campaigns is yielding the desired results, he or she will get a reason to work harder. Marketers will give their best only when they get constant iteration.

Tracking the progress and being able to understand the overall impact on business success will help them utilize their passion. This way, they can create a business strategy that has great market potential. Moreover, measuring data to track progress will help them understand how close they are to their goals.

4. Focus on the previous clients

Right at the start of the year, your business is bound to be slow, and it can take a month or two for things to fall in place. Instead of trying to bring in new clients, target your existing customers to build a stronger relationship with them.

Marketers can even try and push new products to the existing clientele and reconnect with the ones who have been inactive for a while. This will help them understand the customer’s psyche and increase the rate of customer satisfaction.

5. Freedom to choose the work environment

Right after the yuletide, it is normal to miss the holiday season and work in the sluggish winter months. The sheer task of getting yourself up from bed in the frosty morning and dragging yourself to the office can be quite challenging.

When marketers enjoy the freedom to work from home, they feel more comfortable which in turn increases their efficiency. With the prerogative to choose their shift timings and work whenever and wherever, they are at their productive best. Providing them with the freedom to choose their work environment can bring about significant improvement in their performance.

“We like to give people the freedom to work where they want, safe in the knowledge that they have the drive and expertise to perform excellently, whether they [are] at their desk or in their kitchen. Yours truly has never worked out of an office, and never will.” -  Richard Branson

6. Take a pause

Marketing comes with its share of rejection and failure, so you must have the attitude to accept it. Even when your marketing assumption goes wrong, you must see the bigger picture. Even through failure, you can learn something that may get you closer to the goal. Since marketing keeps on evolving, you get to explore and learn new channels and tools.

Don’t be too hard on yourself when you fail. Take a break to determine what you want to do, and realize that everything you do cannot go right all the time. What is most important is that you remember to enjoy the things that you do.

It is imperative to keep marketers motivated because it is their productivity that can drive a company to the zenith of success. A motivated marketer can work harder and be more creative with their ideas. In the end, remember that as a marketer you must be true to what you do and work ethically! Have the patience to see your dreams come out in tangible results.

Have any other tricks up your sleeve? Let us know what has worked in favor of you!

Image courtesy of Twenty20.com

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Motivation

It’s What You Do On A ‘Bad Day’ That Matters.

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Last Friday was a bad day for me. I woke up late, missed the gym and didn’t meditate.

None of this was intentional.

I then turned my computer on to do what I do every day: blog. I was not prepared for the whirlwind that followed.

As I opened up my social media channels, there were a lot more than usual, direct messages. I started reading each one and they were from colleagues and friends who wanted to warn me that I had a large amount of hate-fuelled comments on social media. I’m usually pretty good at dealing with hate comments. Not on that day, though — I was having a ‘bad day.’

I turned off the computer and didn’t respond to anybody. In the same week, I’d been told I was now a LinkedIn Top Voice for 2018.

I should have been celebrating and I didn’t because I didn’t feel worthy. If anything, I wanted to give up there and then. Luckily I didn’t follow through with any of these ideas. I knew it was just noise in my awful day.

I went away to sit on the couch and think about what I’d just read. Without really thinking about what I was going to do for the rest of the day, I began thinking about my team at work. There were several leadership challenges that I had to solve.

One was from a customer that was being abusive to female staff. Another was a rejection I had to deliver to someone that wanted to work with us. The hardest part about delivering the rejection was that I’d already said yes.
Despite the day being bad, I made a fundamental decision — to keep doing what I do and not stop. I said to myself “How can I inspire people while simultaneously solving both these challenges?”

I’m a big believer that it’s not what you say that matters; it’s what you do. Talk is cheap. I came up with a bold plan to address both challenges.

I was going to do something that made me see the good in the people involved.

Even if the people in both situations had let me down, I was going to assume they were still good.

I concocted a plan to help both people and try and show them a more positive way to move forward. If I break down the plan, it was about being an inspiration in both situations.

I didn’t feel like being inspiring.
It was not the day to be inspiring.

But it was the only way I could motivate myself to finish off this bad day and wake up the next morning fresh. It’s funny how a good nights sleep takes away all the pain and negativity from the day before.

So, by the end of the day, I enabled both plans. I set out to release inspiration in both scenarios and that was my only focus. I didn’t look at anymore hate fuelled comments or go near social media.

On that bad day last Friday, my actions helped me keep moving forward and not give up.


It’s not about necessarily seeing the good in your bad day.

I’ve read this sort of advice heaps, but it requires a lot of willpower.

Using your actions to make the day better rather than trying to think your way out of your bad day seems to be a lot easier to implement”


It’s not about the bad day.

Bad days will happen.

It’s what you do on a bad day that determines if you’ll feel the full effect of all the negativity that can potentially knock you out like a Tsunami that comes your way when all you wanted to do was lay on the beach and soak up some sun.

I’ve learned to find situations during a day that’s not working out well for me, to do something good, and often that’s not something that benefits me. If I was to look at it another way it would be “How do I not focus on my own bad day?”

Trying to make someone else’s day good distracts you from your own bad day.

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If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Motivation

Follow This 2-Step Process to Stay Motivated When You Feel Like Nothing Is Going Right

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Image Credit: Unsplash

The dialogue in your mind is the battleground where your motivation lives and dies every day. In every moment, your words are either lifting you or sabotaging your success. Unfortunately, most people are losing this battle within themselves. They are using their most powerful asset — their mental energy — to beat themselves up, play victimization games, or stop themselves from sharing their passion. (more…)

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Motivation

This Is How An Ordinary Person Can Make Their Country Better.

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Someone asked on the internet how they can make their country better.
They considered themselves ordinary and felt that they had to be someone special to make a difference in their country, India.

Their question made me feel a bit emotional because I can relate. I too have also dreamt of making my country better.

The most common answer to this question is to get involved in politics.

Many of you reading this find politics really boring including me. I’ve learned through my own experience that politics is not the only way you can make your country better.

Here’s how you can make your country better:


Use your voice

When I was faced with the question “How do I make my country better?” I decided to use my voice.

It was this decision that changed everything. I spent every day using my voice to stand for something. I wanted to inspire the world through entrepreneurship and personal development.

So, I started using my voice by posting on LinkedIn. I used my voice and transcribed it into words to tell the citizens of my country what I think they needed to hear.

Using your voice is incredibly scary at first. As soon as you start sharing your thoughts, many people will say nothing. You’ll get almost no feedback. As your voice starts to get louder over time (probably years) the opposite will happen and you’ll attract trolls and critics.

The hardest part about using your voice is having the courage every day to use it and not being obsessed with the outcome.

By using my voice online through blogging and LinkedIn, I managed to get a 35,000 person bank to start talking about my ideas with staff and customers, and I was voted LinkedIn Australia’s Top Voice that year.

Using the power of your voice is the number one way you can change your country.

It’s in your experiences, ideas and thoughts that you can find what it is that can help your country.

In my country, Australia, we are quite well off, but we still lack a positive mindset. Some of us work jobs we hate and we like things that only money can buy. There’s a competition to get the biggest house or the most expensive car.

It’s not a problem everyone in Australia suffers from, but it’s widespread. I believe by using my own voice to inspire people to seek alternatives, I can change my country.

The results thus far suggest I’m well on the way to changing my country.


Be kind

Changing your country seems like a huge task. It sounds like something only a Nelson Mandela sort of fella can achieve. That’s not true.

A simple understanding of the power of kindness can change your country.

There was this guy I read about online that changed his country by giving out free hugs because he couldn’t run in the local marathon. He embraced his kind nature and ended up impacting millions of people in his country.

Being kind is infectious because we’re wired to do it. When we see one person be kind, we want to do the same.

The problem in my country (and many others) is that we’ve sacrificed kindness for greed.

We’ve let our country’s economy become the most important factor instead of measuring the way we treat people and the ability of a country’s nation to overcome adversity together.

Kindness is so important because every one of our countries will face adversity, and kindness is the solution to that inevitable problem.


Pick up the trash

This one seems even smaller in impact. It’s not.

I found that by picking up the rubbish I saw in places like my apartment lobby, I was able to show myself that I care about my country.

When we care about our country, we choose to make it look beautiful so others can enjoy it. Something simple like picking up the trash can take you a long way towards helping your country.

Every country has an environmental problem and picking up rubbish can help solve it. If we all picked up one piece of trash, then each of our country’s would be a hell of a lot cleaner.


Don’t think you can’t make your country better

A lot of what I’ve learned, by trying to make my own country better, has come from the belief that I can have an impact.

There are so many people who want to do nothing more than complain which wastes time and energy and doesn’t make anyone’s country better.

The way you make your country better is by believing you can and taking one or two small actions to start the process.

The people that change their country believe they can.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Motivation

50 Cent Scored Half a Billion Dollars – How 50 Made a Killing Off Water

Joel Brown (Founder of Addicted2Success.com)

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Image Credit | The Source

In “The Big Payback: The History of the Business of Hip-Hop,” author Dan Charnas traces how rap grew from its obscure roots in the ghettos of 1970s New York to its culmination as the world’s predominant youth pop culture and a multibillion-dollar industry.

The event that epitomized just how far hip-hop had come was the headline-grabbing partnership between the rapper 50 Cent and the upstart beverage company Glaceau, the maker of VitaminWater. It may well have been the biggest deal in hip-hop history, propelling 50 Cent’s personal net worth toward a half-billion dollars.

In this excerpt, Charnas outlines how it happened. (more…)

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