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Motivation

6 Surefire Ways to Motivate Marketers in 2019

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how to motivate marketers

If your company did well in 2018, you must be sitting there challenged with a thought inside your head – How can I continue the streak and keep up my marketing game this year? You have knocked yourself enough to meet your 2018 goals, and all you need now is a boost of morale to face all that 2019 has in store for you.

The first two months of the year can be really sluggish when it comes to sales success thus adding on to the reason why marketers fail to show enthusiasm in their endeavors. Staying motivated is easier said than done. So how can you actually push yourself to give your best marketing efforts?

To keep the force alive, here are six proven ways that help you keep the focus on the path that you are in:

1. Create a calendar to see what lies ahead

It is only reasonable that marketers are going to feel anticipation and anxious at the thought of the hurdles that they might have to face in 2019. Therefore, the first step to motivation is to create a marketing schedule that can spread out all the trends that they can expect in 2019 evenly throughout the year. Once they have an understanding of the trends of the year, they can immediately start working on their strategies to make the most of the New Year.

The list can help you get excited about what’s coming down the road. They can start to think about the kind of technology and processes that can help them succeed this year. They can also evaluate what went wrong in the last year, learn from the mistakes and come up with a foolproof plan. The calendar can state out the Do’s and Don’ts for the year.

2. Freedom in experimentation and implementation

Marketing is all about experimenting and no one really knows what will work and what won’t. And the only way to hit the right note is to implement as much as possible. Marketers need the freedom to experiment their way through different types of campaigns. It is through the ability to experiment, that they are likely to find success. Trying out new tactics can keep things interesting.

Marketing is all about creativity and innovation. Every marketer is a creative communicator at heart and therefore having the freedom to try out things according to their taste can keep their chin up. This way even if they fail once, they will have the enthusiasm to pick themselves up and make another attempt.

“Always trying new things is always more fun, and it can be scary, but it’s always more fun in the end.” – John Krasinski

3. Measure success and improvement

Unless you get an idea of how your tactic is working, you will not make the necessary changes. When a marketer sees that one of his/her designed campaigns is yielding the desired results, he or she will get a reason to work harder. Marketers will give their best only when they get constant iteration.

Tracking the progress and being able to understand the overall impact on business success will help them utilize their passion. This way, they can create a business strategy that has great market potential. Moreover, measuring data to track progress will help them understand how close they are to their goals.

4. Focus on the previous clients

Right at the start of the year, your business is bound to be slow, and it can take a month or two for things to fall in place. Instead of trying to bring in new clients, target your existing customers to build a stronger relationship with them.

Marketers can even try and push new products to the existing clientele and reconnect with the ones who have been inactive for a while. This will help them understand the customer’s psyche and increase the rate of customer satisfaction.

5. Freedom to choose the work environment

Right after the yuletide, it is normal to miss the holiday season and work in the sluggish winter months. The sheer task of getting yourself up from bed in the frosty morning and dragging yourself to the office can be quite challenging.

When marketers enjoy the freedom to work from home, they feel more comfortable which in turn increases their efficiency. With the prerogative to choose their shift timings and work whenever and wherever, they are at their productive best. Providing them with the freedom to choose their work environment can bring about significant improvement in their performance.

“We like to give people the freedom to work where they want, safe in the knowledge that they have the drive and expertise to perform excellently, whether they [are] at their desk or in their kitchen. Yours truly has never worked out of an office, and never will.” -  Richard Branson

6. Take a pause

Marketing comes with its share of rejection and failure, so you must have the attitude to accept it. Even when your marketing assumption goes wrong, you must see the bigger picture. Even through failure, you can learn something that may get you closer to the goal. Since marketing keeps on evolving, you get to explore and learn new channels and tools.

Don’t be too hard on yourself when you fail. Take a break to determine what you want to do, and realize that everything you do cannot go right all the time. What is most important is that you remember to enjoy the things that you do.

It is imperative to keep marketers motivated because it is their productivity that can drive a company to the zenith of success. A motivated marketer can work harder and be more creative with their ideas. In the end, remember that as a marketer you must be true to what you do and work ethically! Have the patience to see your dreams come out in tangible results.

Have any other tricks up your sleeve? Let us know what has worked in favor of you!

Image courtesy of Twenty20.com

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Motivation

Why You’re Failing to Achieve Your Goals and How to Fix It Now

Understanding motivation is crucial because it’s the cornerstone of success

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Why motivation is important to success

Feeling stuck? Lost in a sea of goals, but lacking the drive to pursue them? It’s time to shift gears and reignite your motivation! Picture this: From stalled to soaring, your journey awaits.  (more…)

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Motivation

Here’s How Self Motivation Can Be the Bridge Between Your Dreams and Realities

Self-motivation is the ability to motivate yourself without the influence of others

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how to become self motivated

Self-motivation is the ability to motivate yourself without the influence of others.  It is the ability to move forward with your convictions and beliefs despite facing several stumbling blocks on your way. (more…)

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Motivation

8 Ways to Stop Procrastinating and Be More Decisive

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Stop Procrastinating

Tackling Procrastination and Indecisiveness

Hi, Joel Brown here. As the person behind Addicted to Success and Mind Strong, I’m often asked about tackling procrastination and making swift, effective decisions. It’s a common struggle in today’s world, where distractions are endless.

Procrastination often creeps in when we’re bombarded with social media notifications, breaking news, and the hustle of daily life. This leads to a fear-driven indecision, where we’re paralyzed by the thought of failure or judgment.

 

Here’s a video breakdown of how to stop procrastinating and be more decisive if you are more of a visual person:

 

Embracing Speed and Momentum to Stop Procrastination

One of the most impactful lessons in my journey is understanding the role of speed in overcoming procrastination. A mentor of mine, a highly successful individual, always emphasized:

“Success loves speed, and money loves momentum.”

This principle is crucial in combating procrastination. It’s about seizing opportunities quickly, not just for financial gain, but for the invaluable experiences and connections they bring.

 

Understanding Analysis Paralysis: A Key to Overcoming Procrastination

A major hurdle in decision-making is what’s commonly known as analysis paralysis, a significant form of procrastination. It happens when our decision-making process, governed by the prefrontal cortex, gets overwhelmed. To break free from this form of procrastination, try calming techniques like deep breathing. It’s surprising how such simple steps can clear a cluttered mind and help you move past procrastination.

 

The Long-Term Effects of Procrastination and Indecision

Procrastination isn’t just about putting off decisions; it can lead to a reduced sense of life satisfaction over time.

In a conversation I had with Tony Robbins, we discussed how the quality of our lives hinges on the quality of our decisions.

Therefore, overcoming procrastination and indecision is vital for a fulfilling life.

 

My Top Strategies for Beating Procrastination

  1. Seek Guidance from the Experienced: To combat procrastination, connect with people who’ve achieved the goals you’re aiming for. Their experience can be a guiding light when you’re stuck in indecision.
  2. Use Deadlines as Anti-Procrastination Tools: Setting deadlines is a powerful way to break the cycle of procrastination. They create a sense of urgency that pushes you into action.
  3. Accept Imperfection to Move Past Procrastination: Understand that no one is perfect, and that includes you. Accepting this can alleviate the pressure that often leads to procrastination.

 

Identify Your Procrastination Type to Find Solutions

Procrastination manifests in various forms. I’ve developed a quiz (find it at mindstrongacademy.com/quiz) to help you identify your specific type of procrastination. Understanding your personal procrastination style is a crucial step in addressing it effectively.

 

Additional Tips on Making Quality Decisions and Beating Procrastination

When it comes to decision-making, it’s important to not get too bogged down in analyzing pros and cons. While analysis is important, excessive scrutiny can lead to procrastination. Trusting your intuition often plays a crucial role in breaking free from procrastination.

 

Handling Major Life Choices Without Procrastination

For significant decisions in life, whether in your career or personal relationships, procrastination can be particularly challenging.

To address this, break down these big decisions into smaller steps. Assess the potential outcomes realistically to understand that often, the fear of a negative outcome is more intimidating than the actual consequences.

 

Conclusion: Your Journey Away from Procrastination Begins Now

To wrap up, remember that overcoming procrastination and indecision is about understanding your own patterns, seeking wise counsel, setting deadlines, and embracing your imperfections. It’s time to start making those impactful decisions and enjoying the journey of life.

Whether it’s through the Mind Strong Academy or my procrastination quiz, I’m here to guide you on your path to decisive action.

I believe in your ability to conquer procrastination and live a life of purposeful decisions.

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Change Your Mindset

Unlocking Success: Subconscious Reprogramming, Mindset, and Transformative Strategies for Improved Wellbeing and Business Performance

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brittany victoria

What if I told you that the negative thoughts or self-limiting beliefs that you may have, are not actually yours?

In this article, I will discuss subconscious programming and how it can be reprogrammed in a way that allows you to reach your greatest potential. I will also provide tips on how you can integrate this information as a leader within the workplace.

The subconscious mind is shaped before we begin forming our own conscious thoughts, and these conscious thoughts are influenced by the subconscious mind. This means that even the thoughts that you’re consciously having, are merely an extension of that pre-existing conditioning. 

When something becomes deeply ingrained within your mind through repetition, and there are other supporting thoughts that reinforce it, you will identify this information as your truth. These repeated thoughts become beliefs, and your actions will align to support and validate these beliefs.

The Importance of Observing Your Thoughts

If you continuously tell yourself that you aren’t capable or good enough, how likely are you to put in the effort to challenge this narrative? If you’ve always been a procrastinator and tell yourself that you always will be, you’re going to continue procrastinating. If you run into an obstacle and don’t believe you can overcome it, you’re not going to look for solutions or try your best to resolve it.

It’s extremely important for you to become an observer of your thoughts and understand the impacts of how those thoughts can impact your life, relationships, and overall outlook on life.

Here are some questions to help guide you:

– What are your recurring negative thoughts, and how are they impacting your performance and relationships? 


– How have these thoughts held you back from achieving your goals and living the life that you’ve always dreamed of? 


– What have these thoughts already cost you and what else will they cost you if they don’t change?

Societal conditioning, influenced by a lower level of collective consciousness, has made the experience of debilitating thoughts highly prevalent. It’s not your fault that you have them, but it is your responsibility to change them and choose better ones.

The Subconscious Must Be Reprogrammed 

Reprogramming the subconscious involves positive affirmations, visualization, and consistent repetition to replace negative beliefs with positive ones. You have to become aware of the thoughts that make you feel bad and do not serve your best interest.

What are the growth-oriented thoughts that would you rather have instead? Any time that a debilitating thought crosses your mind, always correct it with new thought that uplifts, encourages and empowers you. Be consistent, be patient and understand that your logical mind will not make this process easy for you at first.

Being Delusional vs. Consciously Creating a Better Reality for Yourself 

By definition, the term delusional means “holding false beliefs or judgments about external reality that are held despite incontrovertible evidence to the contrary”. When you have held onto debilitating beliefs for so long and your previous actions have served as evidence to confirm their truth, it is inevitable that your logical mind will deem your new thoughts as delusional. This is where embracing change tends to become most challenging, as it involves confronting this resistance with unwavering commitment. 

 

What you have to understand is that your former beliefs and former actions do not dictate your future, unless they remain the same. As the old beliefs become obsolete and new beliefs take their place, there will also be new aligned actions that produce different results, and this will serve as evidence to support your new truth. That being said, the most delusional thing that anyone can do is elect to keep an unfavorable mindset that was programmed for them by external factors and willingly relinquish their own personal power as a result of it.

Success is Fundamentally Rooted in the Mindset

How we show up for ourselves and others, communicate with employees, and perform in business are deeply connected to our mindset and everything that has shaped it. Let’s delve into these interconnected aspects and explore five transformative tips that will catalyze positive change in the workplace. 

 

A growth-oriented mindset encourages resilience, adaptability, and a willingness to embrace challenges. On the other hand, a fixed mindset hinders progress and limits potential.

Tip 1: Embrace a Growth Mindset

  • Establish the belief that abilities can be developed.
  • View challenges as opportunities for learning and improvement.
  • Cultivate a positive attitude toward continuous growth and development.

Unpacking Trauma and Navigating the Impact

Unresolved trauma can cast a long shadow over our personal and professional lives. It shapes our reactions, influences decision-making, and impacts our interactions with others. Acknowledging and addressing trauma is essential for creating a healthier, more productive work environment.

 

Tip 2: Prioritize Trauma-Informed Leadership

  • Cultivate empathy and understanding for individual experiences.
  • Provide a safe space for open communication about trauma.
  • Implement support systems and resources for employees dealing with trauma.

 

Elevate Relationships and Sales Performance

To enhance relationships, communication, and sales performance, a holistic approach that intertwines mindset and trauma-informed practices is key.

 

Tip 3: Implement Empathy-Driven Communication

  • Train teams in active listening and empathetic communication.
  • Create an environment where open dialogue is encouraged.
  • Recognize and validate diverse perspectives, creating a culture of inclusivity.

Tip 4: Invest in Professional Development

  • Offer continuous learning opportunities for employees.
  • Develop leadership skills to enhance communication and relationship-building.
  • Prioritize sales training programs that align with evolving market dynamics.

Tip 5: Maintain a Positive Work Culture

  • Create a workplace where employees feel valued and appreciated.
  • Implement recognition programs to celebrate achievements.
  • Encourage a balance between professional and personal well-being.

By embracing a growth mindset, acknowledging and addressing trauma, and implementing empathetic, integrated strategies, individuals and organizations can create a transformative ripple effect. In this interconnected web of personal and professional growth, how we show up truly matters, influencing the outcomes we achieve and the impact we leave on those around us.

 

Enjoy the Journey 

As you embark on the empowering journey of subconscious reprogramming, remember that change takes time, and self-compassion is your greatest ally. Surround yourself with positive influences, whether it be supportive friends, inspirational books, or mindfulness practices. Seek guidance from mentors who have walked a similar path and found success in reshaping their mindset. Embrace the discomfort that may arise during this process, for it signifies the shedding of old layers to make way for the new. Reflect on your progress regularly, celebrating even the smallest victories, and be patient with yourself as you navigate the intricacies of transformation. 

In the spirit of rewriting your narrative, I encourage you to take the first step today. Commit to a daily practice of positive affirmations, visualize your desired reality, and consistently challenge self-limiting beliefs. If you would like support along the way, consider joining like-minded communities, Facebook groups, and curate your social media to reflect these new changes you want to embody.

Remember, thoughts become actions, and actions reinforce beliefs. It’s never too late to embark on an empowering journey to reprogram your mind, and achieve the life you have always dreamed of!

For more tips and strategies on how to improve your mindset, follow me at @bigdivineenergy.

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