If your company did well in 2018, you must be sitting there challenged with a thought inside your head – How can I continue the streak and keep up my marketing game this year? You have knocked yourself enough to meet your 2018 goals, and all you need now is a boost of morale to face all that 2019 has in store for you.
The first two months of the year can be really sluggish when it comes to sales success thus adding on to the reason why marketers fail to show enthusiasm in their endeavors. Staying motivated is easier said than done. So how can you actually push yourself to give your best marketing efforts?
To keep the force alive, here are six proven ways that help you keep the focus on the path that you are in:
1. Create a calendar to see what lies ahead
It is only reasonable that marketers are going to feel anticipation and anxious at the thought of the hurdles that they might have to face in 2019. Therefore, the first step to motivation is to create a marketing schedule that can spread out all the trends that they can expect in 2019 evenly throughout the year. Once they have an understanding of the trends of the year, they can immediately start working on their strategies to make the most of the New Year.
The list can help you get excited about what’s coming down the road. They can start to think about the kind of technology and processes that can help them succeed this year. They can also evaluate what went wrong in the last year, learn from the mistakes and come up with a foolproof plan. The calendar can state out the Do’s and Don’ts for the year.
2. Freedom in experimentation and implementation
Marketing is all about experimenting and no one really knows what will work and what won’t. And the only way to hit the right note is to implement as much as possible. Marketers need the freedom to experiment their way through different types of campaigns. It is through the ability to experiment, that they are likely to find success. Trying out new tactics can keep things interesting.
Marketing is all about creativity and innovation. Every marketer is a creative communicator at heart and therefore having the freedom to try out things according to their taste can keep their chin up. This way even if they fail once, they will have the enthusiasm to pick themselves up and make another attempt.
“Always trying new things is always more fun, and it can be scary, but it’s always more fun in the end.” – John Krasinski
3. Measure success and improvement
Unless you get an idea of how your tactic is working, you will not make the necessary changes. When a marketer sees that one of his/her designed campaigns is yielding the desired results, he or she will get a reason to work harder. Marketers will give their best only when they get constant iteration.
Tracking the progress and being able to understand the overall impact on business success will help them utilize their passion. This way, they can create a business strategy that has great market potential. Moreover, measuring data to track progress will help them understand how close they are to their goals.
4. Focus on the previous clients
Right at the start of the year, your business is bound to be slow, and it can take a month or two for things to fall in place. Instead of trying to bring in new clients, target your existing customers to build a stronger relationship with them.
Marketers can even try and push new products to the existing clientele and reconnect with the ones who have been inactive for a while. This will help them understand the customer’s psyche and increase the rate of customer satisfaction.
5. Freedom to choose the work environment
Right after the yuletide, it is normal to miss the holiday season and work in the sluggish winter months. The sheer task of getting yourself up from bed in the frosty morning and dragging yourself to the office can be quite challenging.
When marketers enjoy the freedom to work from home, they feel more comfortable which in turn increases their efficiency. With the prerogative to choose their shift timings and work whenever and wherever, they are at their productive best. Providing them with the freedom to choose their work environment can bring about significant improvement in their performance.
“We like to give people the freedom to work where they want, safe in the knowledge that they have the drive and expertise to perform excellently, whether they [are] at their desk or in their kitchen. Yours truly has never worked out of an office, and never will.” - Richard Branson
6. Take a pause
Marketing comes with its share of rejection and failure, so you must have the attitude to accept it. Even when your marketing assumption goes wrong, you must see the bigger picture. Even through failure, you can learn something that may get you closer to the goal. Since marketing keeps on evolving, you get to explore and learn new channels and tools.
Don’t be too hard on yourself when you fail. Take a break to determine what you want to do, and realize that everything you do cannot go right all the time. What is most important is that you remember to enjoy the things that you do.
It is imperative to keep marketers motivated because it is their productivity that can drive a company to the zenith of success. A motivated marketer can work harder and be more creative with their ideas. In the end, remember that as a marketer you must be true to what you do and work ethically! Have the patience to see your dreams come out in tangible results.
Have any other tricks up your sleeve? Let us know what has worked in favor of you!
Image courtesy of Twenty20.com
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Working alone at home might sound like a nightmare to some, but as a fully signed up introvert, working alone at home is an absolute dream. No energy-draining small talk, no noisy distractions, just peace and quiet to complete deep and focused work. Well not quite. Working alone at home has more challenges than you might expect. Boredom, lack of focus and lack of motivation to name a few.
When you start working for yourself, you quickly realise that one of the biggest problems you face isn’t the job itself. Maintaining your motivation poses a potentially huge difficulty. Much of that difficulty stems from working alone, rather than in a traditional office setting. There is also the challenge of staying focused on the task at hand. With no boss or supervisor looking over your shoulder, social media can distract or cat videos interrupt you.
But the greatest problem by far is a simple lack of motivation. There doesn’t seem to be a pressing need to finish this project right now, making it far too easy to put it off until later. Left unchecked, a lack of motivation can cripple the work you are trying to accomplish. Over the past few years I’ve developed a few go-to tactics to improve my lone working motivation.
Here are some of the tools I’ve used to stay motivated and on-task.
These first few tips focus on using different tweaks in your personal work schedule to provide some variety and maintain your focus.
1. Include short breaks
My eye doctor once told me that for every 20 minutes of staring at a computer screen, you should look away and focus on something across the room for 20 seconds. This gives your eyes a chance to reset. Do something similar with the rest of your body; don’t just look across the room, walk, jog, or run across the room. Give your body a break, and try to reset your thoughts. If you don’t have the discipline to take regular breaks, use an app to remind you.
2. Block out an afternoon for social activities and networking
Set aside one afternoon a week for your social life. Friday afternoon works best for me. If you feel guilty about not working, think of it as a chance to network. Either way, be sure to spend this section of time with other people. Socialise and network.
3. View your personal schedule as your work schedule
A 9-to-5 job requires getting up every morning, preparing for the day, leaving the house, and commuting to your workplace. In other words, it requires going to work. You want to recreate the same rhythm at home. You may not actually need to leave your house in order to work, but try to stick with the schedule. Filling the old job timeslot with your new work helps to keep you motivated – you can’t clock out early!
These next few tips are little things you can do to trick yourself into staying focused!
This tip may sound cliché, but try listening to an upbeat song loudly whenever you feel unmotivated. It’s a simple trick, but a surprisingly effective one!
2. Have somewhere else to work for a change of scenery
When procrastination sets in, sometimes a quick change of scenery is all you need. If you work at home, going to your favourite café can be a huge help. Other freelancers I know have even gone so far as to hire office space outside the home, and rotate between the two to help stay on-task.
3. Love what you do
This is arguably the most critical point on the whole list. If you don’t love what you do, it will be hard to keep yourself motivated – particularly long-term. Sure, you may be able to push on through sheer force of will for a while, but sooner or later you’ll lose motivation entirely. Do something you genuinely enjoy, and you’ll find it much easier to stick with it for the long haul.
These last few tips are Industry-related!
1. Make sure you have fun projects
Not all of your work projects will be fun, but fight to make at least a couple of them fun. These might even be personal side projects, not particularly related to your main job. Or they might be in the same general field, but not your specific focus.
2. Attend industry events a couple of times a year
Nearly every imaginable industry has an organising body of some kind. Find the local branch, and use it to keep tabs on industry-related events. Attend some seminars, network, and maybe even glean some new tips and tricks from industry insiders.
3. Schedule at least one call a week to learn something within your industry
View this as an opportunity for personal development. At least once a week, try to learn something new about your industry. For me, this might mean calling a new tool provider to demonstrate their gadgets. Whatever your industry, try to expand your horizons a little bit every week. You’ll learn new methods and make new connections at the same time.
These tips worked for me, hopefully, some of them will help you out as well. Above all, strive to enjoy what you do, stick to a “work schedule,” and look for opportunities for constant self-improvement. With those ideas in mind, you’ll find staying motivated much easier to do alone or in a group!
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