Nearly every time management program on the market talks about creating a calendar, changing your habits, or creating to-do lists. They certainly do work, but personally, I can think of no better productivity hack than learning from experts. They know the ins and outs of their field so they know all the shortcuts and the pitfalls that so many people make.
Marketing is the lifeblood of any company, and when it comes to marketing a few names stand out. One such person is Kyle Wilson, creator of jimrohninternational.com.
Kyle was Jim Rohn’s business partner for 16 years and is also the co-author of The Chicken Soup for the Entrepreneurial Soul with Jack Canfield and Mark Victor Hansen, co-creator of Success Mastery Academy with Brian Tracy and has been involved in three Amazon best sellers, Passionistas, Little Black Book of Fitness and Mom and Dadpreneurs.
What I love about his advice is it’s not the here today, gone tomorrow type. It’s evergreen. It worked back then and it still works today.
Here are ten tips he shared with me that will help save you time in building your business:
1. The wheel
This is a concept he uses to analyze a business. Each spoke represents a product, a service or what he calls customer acquisition. To have a smooth running business you need to have a balance between all three. Just products and services make for a rocky ride.
“Either you run the day, or the day runs you.” – Jim Rohn
Marketing is like dating in many ways. You want to tease people up front, rather than reveal everything. That’s why in the digital marketplace, Kyle suggests that you have teaser emails when cold pitching a company. Think of it like a trailer. You want to give people just enough to get them interested and see who raises their hands. That’s your most responsive list. You can always send another more detailed email to the others at a later time to cover all your bases.
3. Secret sauce
Every company needs to have a special feature or techniques that differentiates them from their competition. In business, they call it a “secret sauce.” Coke had their recipe. McDonald’s had their system. Apple had the Apple store which was the real key behind the iPod’s success and Apple’s meteoric rise. What is the one thing your business does better than any other? Once you have that, make sure everyone knows about it.
4. Knowing when to call it
Entrepreneurs often make the mistake of falling in love with their business. As a result, they stick with ideas longer than they should.
So many people find themselves stuck in dead-end jobs struggling to make ends meet. It doesn’t have to be that way. Colonel Sanders at 62 built a multi-million dollar empire. Start today to build your better tomorrow. Which brings me to the next tip.
Harry Truman said, “Leaders are readers.” Books are knowledge of people’s lives and experiences condensed into a few hundred pages. Here are three books Kyle recommends: Napoleon Hill’s Think and Grow Rich, Jim Rohn’s The Five Major Pieces to the Life Puzzle, and Turning Pro by Steven Pressfield.
If you’re ignoring tech because you think it’s too difficult, it’s a mistake. Kyle is a huge fan of Snapchat, Facebook Live, and Instagram stories. They’re all powerful tools that people should be using in their businesses today.
8. Joint ventures
This is something I’m familiar with being a Joint Venture Broker myself. Kyle would do all sorts of deals with other speakers to exchange books so that he had a variety of products to offer his list.
“If you are not willing to risk the usual, you will have to settle for the ordinary.” – Jim Rohn
9. Good stuff
It’s not enough to have tons of products or services. In fact, it can actually be detrimental to your business, especially in today’s world of ultra-picky consumers. We can’t be everything to everyone. Instead, we must know what our strengths are and use them.
There is so much noise in today’s social environment. Distractions abound which is why it’s so important for us to take a few minutes each day to get “grounded” as Kyle likes to call it. It might not sound like a marketing tip, but focus is critical to success. A clear mind allows you to do that.
There you have it. Ten tips from the marketing genius Kyle Wilson that will transform any business. But as G.I.Joe is famous for saying, “Knowing is half the battle.” The other half is up to you.
What is the best piece of marketing advice you have ever received? Comment below!
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