Connect with us

Entrepreneurs

10 Marketing Tips From Jim Rohn’s Marketing Genius, Kyle Wilson

Published

on

jim rohn marketing

Nearly every time management program on the market talks about creating a calendar, changing your habits, or creating to-do lists. They certainly do work, but personally, I can think of no better productivity hack than learning from experts. They know the ins and outs of their field so they know all the shortcuts and the pitfalls that so many people make.

Marketing is the lifeblood of any company, and when it comes to marketing a few names stand out. One such person is Kyle Wilson, creator of jimrohninternational.com.

Kyle was Jim Rohn’s business partner for 16 years and is also the co-author of The Chicken Soup for the Entrepreneurial Soul with Jack Canfield and Mark Victor Hansen, co-creator of Success Mastery Academy with Brian Tracy and has been involved in three Amazon best sellers, Passionistas, Little Black Book of Fitness and Mom and Dadpreneurs.

What I love about his advice is it’s not the here today, gone tomorrow type. It’s evergreen. It worked back then and it still works today.

Here are ten tips he shared with me that will help save you time in building your business:

1. The wheel

This is a concept he uses to analyze a business. Each spoke represents a product, a service or what he calls customer acquisition. To have a smooth running business you need to have a balance between all three. Just products and services make for a rocky ride.

“Either you run the day, or the day runs you.” – Jim Rohn

2. Teasers

Marketing is like dating in many ways. You want to tease people up front, rather than reveal everything. That’s why in the digital marketplace, Kyle suggests that you have teaser emails when cold pitching a company. Think of it like a trailer. You want to give people just enough to get them interested and see who raises their hands. That’s your most responsive list. You can always send another more detailed email to the others at a later time to cover all your bases.

3. Secret sauce

Every company needs to have a special feature or techniques that differentiates them from their competition. In business, they call it a “secret sauce.” Coke had their recipe. McDonald’s had their system. Apple had the Apple store which was the real key behind the iPod’s success and Apple’s meteoric rise. What is the one thing your business does better than any other? Once you have that, make sure everyone knows about it.

4. Knowing when to call it

Entrepreneurs often make the mistake of falling in love with their business. As a result, they stick with ideas longer than they should.

5. Reinvent yourself

So many people find themselves stuck in dead-end jobs struggling to make ends meet. It doesn’t have to be that way. Colonel Sanders at 62 built a multi-million dollar empire. Start today to build your better tomorrow. Which brings me to the next tip.

6. Books

Harry Truman said, “Leaders are readers.” Books are knowledge of people’s lives and experiences condensed into a few hundred pages. Here are three books Kyle recommends: Napoleon Hill’s Think and Grow Rich, Jim Rohn’s The Five Major Pieces to the Life Puzzle, and Turning Pro by Steven Pressfield.

7. Technology

If you’re ignoring tech because you think it’s too difficult, it’s a mistake. Kyle is a huge fan of Snapchat, Facebook Live, and Instagram stories. They’re all powerful tools that people should be using in their businesses today.

8. Joint ventures

This is something I’m familiar with being a Joint Venture Broker myself. Kyle would do all sorts of deals with other speakers to exchange books so that he had a variety of products to offer his list.

“If you are not willing to risk the usual, you will have to settle for the ordinary.” – Jim Rohn

9. Good stuff

It’s not enough to have tons of products or services. In fact, it can actually be detrimental to your business, especially in today’s world of ultra-picky consumers. We can’t be everything to everyone. Instead, we must know what our strengths are and use them.

10. Meditation

There is so much noise in today’s social environment. Distractions abound which is why it’s so important for us to take a few minutes each day to get “grounded” as Kyle likes to call it. It might not sound like a marketing tip, but focus is critical to success. A clear mind allows you to do that.

There you have it. Ten tips from the marketing genius Kyle Wilson that will transform any business. But as G.I.Joe is famous for saying, “Knowing is half the battle.” The other half is up to you.

What is the best piece of marketing advice you have ever received? Comment below!

Adrian Shepherd started his career as an ESL teacher in Japan, but today focuses on consulting with individuals and companies on productivity. His background in education helped him develop The One-Bite Time Management System (TMS), a revolutionary new system based entirely around simplicity: small bites that people can digest easily. He is based in Osaka, Japan. Learn more about Adrian at adrianshepherd.com.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

Why Entrepreneurial Innovation Matters More Than Ever

Innovation and disruption are a key part of thought leadership online. But most online business owners today are blinded by tactics

Published

on

Image Credit: Unsplash

Innovation is a topic often discussed in software applications, app development, and the world of tech. However; you don’t hear it as much in the online business space, particularly among service providers. But innovation is the lifeblood of market leadership.  (more…)

Continue Reading

Entrepreneurs

How to Lose a Team in 10 Days: Are You a True Leader?

The dichotomy between good leadership and poor leadership is that you are either showing up for your people or expecting your people to show up for you.

Published

on

Image Credit: Unsplash

“If you don’t like working here, I’m not going to force any of you to stay. Put in your transfer or resignation papers and I will sign them today and you can go work someplace else.” (more…)

Continue Reading

Entrepreneurs

How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make

Published

on

Image Credit: Unsplash

Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

Continue Reading

Entrepreneurs

5 Keys to Building a Valuable Business

There are so many reasons to start a business. The freedom, the flexibility, and the control may be appealing.

Published

on

Image Credit: Unsplash

There are so many reasons to start a business. The freedom, the flexibility, and the control may be appealing. Or the chance to make money doing something you truly love and the ability to be your own boss and set your own hours.  (more…)

Continue Reading

Trending