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Why Howard Schultz Is So Successful

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howard schultz billionaire

Howard Schultz is the American chairman and CEO of Starbucks. Although Schultz is most famous for his Coffee business, he was also the former owner of the Seattle SuperSonics and was on the board of directors at Square Inc.

Early Career

howard schultz starbucksSchultz graduated from Northern Michigan University with a Bachelor’s Degree in Communication and proceeded to gain employment as a Salesman, selling appliances for Hammerplast who sold European Coffee makers across the USA. In five years, Schultz had climbed the ladder to become director of sales and he observed that he was selling the most coffee makers to a small coffee business in Seattle, known at the time as Starbucks Coffee Tea and Spice Company. He was selling more to these few stores than he was to Macy’s.

Schultz knew he had to go to Seattle when the increase in numbers never stopped. He was selling more and more coffee makers to them every month. Schultz still fondly remembers the first time that he walked into the original Starbucks and at the time it was only 10 years old and only existed in Seattle.

 

Howard Schultz’s net worth is an estimated $2.6 Billion

 

Howard Schultz and modern Starbucks

 

A year after meeting with Starbucks' founders, in 1982, Howard Schultz was hired as director of retail operations and marketing for the growing coffee company, which, at the time, only sold coffee beans, not coffee drinks. "My impression of Howard at that time was that he was a fabulous communicator," co-founder Zev Siegl later remembered. "One to one, he still is."  Early on, Schultz set about making his mark on the company while making Starbucks' mission his own. In 1983, while traveling in Milan, Italy, he was struck by the number of coffee bars he encountered. An idea then occurred to him: Starbucks should sell not just coffee beans but coffee drinks. "I saw something. Not only the romance of coffee, but ... a sense of community. And the connection that people had to coffee—the place and one another," Schultz recalled. "And after a week in Italy, I was so convinced with such unbridled enthusiasm that I couldn't wait to get back to Seattle to talk about the fact that I had seen the future."  Schultz's enthusiasm for opening coffee bars in Starbucks stores, however, wasn't shared by the company's creators. "We said, 'Oh no, that's not for us,'" Siegl remembered. "Throughout the '70s, we served coffee in our store. We even, at one point, had a nice, big espresso machine behind the counter. But we were in the bean business." Nevertheless, Schultz was persistent until, finally, the owners let him establish a coffee bar in a new store that was opening in Seattle. It was an instant success, bringing in hundreds of people per day and introducing a whole new language—the language of the coffeehouse—to Seattle in 1984.  But the success of the coffee bar demonstrated to the original founders that they didn't want to go in the direction Schultz wanted to take them. They didn't want to get big. Disappointed, Schultz left Starbucks in 1985 to open a coffee bar chain of his own, Il Giornale, which quickly garnered success.  Two years later, with the help of investors, Schultz purchased Starbucks, merging Il Giornale with the Seattle company. Subsequently, he became CEO and chairman of Starbucks (known thereafter as the Starbucks Coffee Company). Schultz had to convince investors that Americans would actually shell out high prices for a beverage that they were used to getting for 50 cents. At the time, most Americans didn't know a high-grade coffee bean from a teaspoon of Nescafé instant coffee. In fact, coffee consumption in the United States had been going down since 1962.   In 2000, Schultz publicly announced that he was resigning as Starbucks' CEO. Eight years later, however, he returned to head the company. In a 2009 interview with CBS, Schultz said of Starbucks' mission, "We're not in the business of filling bellies; we're in the business of filling souls."In 1982, one year after meeting with the founders of the original Starbucks, Schultz took the position of director of retail operations and marketing for the rapidly growing coffee business. At this time, they were only selling coffee beans and not coffee to drink. Zev Siegl, one of Starbucks’ co-founders highlighted Shultz’s “fabulous communication skills” as a major strength.

Schultz was determined to have a big impact on the company from day one and made Starbucks’ mission his own. It was whilst travelling Italy in 1983 that an important idea struck him. He realised that Starbucks should not just sell coffee beans but sell coffee drinks as well. He recalls that it wasn’t just the romantic idea of coffee, it was the sense of community and the connection between the people, the coffee and one another. He couldn’t wait to get back to Seattle and describe how he had “seen the future”.

 

“I think if you’re an entrepreneur, you’ve got to dream big and then dream bigger.” – Howard Schultz

howard schultz billionaireThe company’s founders did not have the same enthusiasm for opening coffee bars within Starbucks’ stores and they insisted that it wasn’t for them. However, Schulz was persistent until the owners finally allowed him to open a coffee bar in a new store that was due to open in Seattle. It was an immediate success and it was attracting hundreds and hundreds of customers per day.

However, the rapid success of the coffee bar confirmed to the owners that they didn’t want to go in the same direction as Schultz and they didn’t want to get too big. A disappointed Schultz left Starbucks in 1985 to open a chain of coffee bars on his own, called Il Giornale and it quickly became successful.

 

“At an early age, my mother gave me this feeling that anything is possible, and I believe that.” – Howard Schultz

 

A couple of years later, Schultz was able to purchase Starbucks with the help of investors and merged Il Giornale with his former employers. He then became CEO and chairman of Starbucks, which was to be known as the Starbucks Coffee Company. Schultz had to use all of communication skills to bring investors around to the idea that Americans would pay high prices for a drink they were used to getting for 50 cents. At that time, most people weren’t aware of the differences between high quality coffee and the instant varieties, this was on top of the fact that coffee consumption was on the decline in the USA.

Schultz publicly resigned as Starbucks’ CEO in 2000, however, he returned as the company’s boss in 2008 and in 2009 he famously said, when describing Starbucks’ mission; “We’re not in the business of filling bellies; we’re in the business of filling souls.”

 

The Continued Success of the Starbucks Coffee Company

 

howard schultz starbucksThe growth of Starbucks has allowed Schultz to be ranked in Forbes magazine’s “Forbes 400” list, which highlights the 400 richest people in the USA.

There is no single company is selling more coffee to more people in more places than Starbucks. The company had expanded to include more than 17,600 stores in 39 countries all across the globe by 2012. By 2014, Starbucks had surpassed 21,000 stores with new stores reportedly opening every single day and the company now attracts in excess of 60 million customers per week.

 

 

Howard Schultz: 6 Habits of True Strategic Thinkers

 

Conclusion

Howard Schultz has combined incredible communication skills, persistence, strategic thinking and a clear vision to impact hundreds of millions of people’s lives and make himself a billionaire in the process.

Schultz’s story teaches us that although others may not share our vision, we have to remain true to what we believe is possible and pursue that vision anyway.

 

Jermaine Harris is a Coach, Trader, Author and Speaker. He is passionate about human potential and empowering others to change their lives in the same way he did. Jermaine believes that the opposite of being 'stuck in a rut' is possible and explains how in his book, The Rut Buster. Get to know Jermaine better at: jermaine-harris.com

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Entrepreneurs

How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups

LLCs have unique advantages for starting up and growing a successful business

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why you should set up an LLC

In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates. 

What is an LLC?

An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.

One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.

In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.

Advantages of Forming an LLC

Flexibility in Management and Structure

Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.

For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.

Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.

Pass-Through Taxation and Financial Efficiency

One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.

This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.

Enhanced Credibility and Professionalism

Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.

By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.

This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.

Protection of Intellectual Property and Brand Assets

For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.

By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.

Steps to Form an LLC

Let us now look at the general steps to form an LLC for your business:

Step 1: Choose a Name for Your LLC

Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.

Additionally, the name should not infringe on the trademarks of existing businesses.

Step 2: Designate a Registered Agent

A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.

For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.

This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.

Step 3: File Articles of Organization

The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.

The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.

Step 4: Create an Operating Agreement

While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.

Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.

Step 5: Obtain an Employer Identification Number (EIN)

An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.

Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.

Step 6: Obtain Necessary Permits and Licenses

Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.

In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.

By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.

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Entrepreneurs

Build a Strong IT Team with These Smart Hiring Tips

Without dedicated IT staff, your company may not be able to function as efficiently or effectively

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Hiring tips for tech industry

The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.

After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)

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Entrepreneurs

5 Important Legal Tips Every Entrepreneur Should Know

With a firm commitment to legal knowledge, you pave the way to grow your business sustainably

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legal tips for entrepreneurs

Embarking on the entrepreneurial path is a courageous venture that calls for a diverse skill set to achieve enduring success.

While creativity, drive, and strategic vision are paramount, integrating legal insight into your entrepreneurial toolkit can be a game-changer.

This comprehensive guide delves deeper into the five critical steps that can empower you to navigate the intricate legal landscape and propel your venture toward prosperity. (more…)

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Entrepreneurs

6 Hacks to Boost Your Productivity as a Business Owner

To improve how much you get done each day, it’s smart to establish routines and use careful planning

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productivity for business owners

Entrepreneurs are always looking for ways to get more done with the time and resources they have. Business owners can use clever productivity tricks to break these limits and make the most of their projects. (more…)

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