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6 Common Stages You Will Go Through When Becoming An Entrepreneur

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6 Common Stages You Will Go Through Becoming An Entrepreneur

Have you crossed that bridge yet? The one where you walk over to the entrepreneurial side (we’ve got cookies!)?

Or are you still looking at the wobbliness of the bridge itself? And at how crazy wild that river below is…And at all the alligators there waiting to get you…And you are still not risking it even though you can see the unicorns prance in fields of 4-leaved clovers and double rainbows stretch as far as the eye can see on the other side?

Ai, that sucks! But…it’s perfectly normal to be afraid of that giant step!

In fact, there are 6 stages that most people taking the leap from a steady job to entrepreneurialism go through:

 

Stage 1: Where you experience a nagging, gnawing knowing of something you’d rather didn’t

This is what happened to me; I was building the career I had always set out for myself. A career that included regular promotions, valuable lessons, great peers to work with and the accompanying great pay and car.

But, I also felt like I was continuously fighting political windmills and had to drag myself to work everyday even though on the outside everything looked just fine and dandy.

That’s when it started to dawn on me that this type of career was making me unhappy. But as it was all I knew and had ever wanted, I didn’t do anything about it for a long time and ended up (almost) burning myself out.

“You cannot swim for new horizons until you have courage to lose sight of the shore” – William Faulkner

Stage 2: Where you’re afraid of the void

But this was my life. This was all built on the studies I had done. This was what my friends were doing. What was the alternative?

Slowly it came to me that freelancing might give me the freedom I so longed for (I know, not ‘proper’ entrepreneuring perhaps but still…big change!). But instead of already smelling the freedom, all I saw was a big black whole of nothingness (mainly money) coming up ahead and all I felt was a big swirling fear in my stomach.

 

Stage 3: Where you come up with a million excuses to NOT do it

Even though rationally I knew I could do this, and even though I really really wanted to do this, I still had a ton of reasons why this was such a bad idea:

  • I believed that deep down I wasn’t good at my job (hellooo impostor syndrome!).
  • I believed that because I have a non-traditional way of looking at a business, no company would ever want to hire me.
  • I believed that I had to do traditional sales stuff to get myself hired and I was totally allergic to that!

 

Belief systems…sigh…so useless!

“The true entrepreneur is a doer, not a dreamer” – Nolan Bushnell

Stage 4: When it becomes undeniably clear that things need to change

So after a terribly long stint of being unhappy in my work, and therefore my life, I was ‘lucky’ enough to fall into a corporate reorganisation and that management had decided something that went way beyond what I felt was acceptable.

Through this, I finally got to that point where I could say to myself: NO MORE!

Ah, how liberating it felt to say NO to that what I didn’t think was acceptable.

Really, without that, I couldn’t have done it and finding my ‘NO’ is still pretty much the foundation from which I work and live.

Because when your NO is clear…everything else simply becomes opportunity!

 

Stage 5: Where you can finally see the puzzle pieces come together

It was a good friend and mentor of mine who helped me figure this out. I was complaining on how I would definitely go bankrupt and this was his reply:

Him: “Imagine a worst case scenario where you go bankrupt and have to give all your possessions to the bank: would that kill you?”

Me: “No, it’s all Ikea, Zara and thrifted anyway…”

Him: “Okay, so in that scenario, would you be able to walk the 20 kilometres from your place to mine?”

Me: “Sure!”

Him: “Would you be willing to work in my restaurant whilst sleeping on your brothers couch?”

Me: “Of course”

Him: “And will you then be able to save money for a ticket to Indonesia where you could probably find a diveschool where you could work as a divemaster (I love Indonesia and diving obviously) and business coach for food and lodgings?”

Me: “Euhm…well…probably…”

Him: “So if that’s your very worst case scenario…what are you complaining about?”

Me: “Euhm…nothing??? Damn…”

Entrepreneur

Stage 6: Where you take the plunge and start attracting opportunity

So I quit!

Two weeks later I had an amazingly well paid freelance job that gave me the financial opportunity to help my brother build his start up for 2 years AND still have enough resources to take another plunge for myself with my own business.

Now whether I got lucky or whether it was just the universe lining up exactly what I deserved for choosing myself (btw, definitely check out James Altuchers’ book on this!), I don’t know. And it doesn’t even matter!

I can only tell you that it felt really good to be there for myself. Still does!

And no, it’s not all unicorns and rainbows on the entrepreneurial side.

But it is freedom

And passion

And a rollercoaster ride that continues to keep me smiling…

“The only thing we have to fear is fear itself” – Franklin D. Roosevelt

So if you feel like you’re on that edge and that that first step is just too big remember that this is normal.

You can take all the time you need to go through your own stages, but, don’t lose that vision of where you want to go.

Also remember do not ever accept the unacceptable.


Your happiness depends on it!

Linda Coussement is a life coach, writer and documentary maker. She’s slowly travelling the world asking all sorts of people: “How is it to be you?” Get her 10-page workbook on how to turn your dreams into practical reality right here and/or connect with her on Facebook.

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31 Comments

31 Comments

  1. Nancy cripe

    Dec 5, 2015 at 6:03 am

    Spot on! I also went through each of these phases and made the jump 6 weeks ago. My first 6 weeks with out pay since high school. No regrets.

  2. Neha Singh

    Aug 13, 2015 at 10:31 am

    Great Article Lawrence! You have put together the points so well and convincingly. I truly believe that perseverance is one of the most important quality of being successful as an entrepreneur. And, you covered it so well in point #3 where you talk about excuses!

    • Linda Coussement

      Aug 14, 2015 at 5:36 am

      Thanks Neha that’s really kind (though it’s me, Linda, who’s written the article and not Lawrence) 🙂

  3. Ramesh

    Jul 6, 2015 at 2:47 pm

    Hi Linda,

    Great post. Bang on! I can relate to this completely. I have gone thru these stages myself .. taken the plunge ..currently in stage 6.
    In the end .. all I can say is overcoming your fears is the beginning.

    Regards,

  4. Online money maker system

    May 27, 2015 at 8:06 am

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  5. Mark Tong

    May 15, 2015 at 7:43 am

    Hi Linda
    The stages you describe really rang true to me in all the entrepreneurial enterprises I’ve tried (and am trying!). And none of this worked for me until I went after the opportunity I REALLY wanted, not the one I thought I SHOULD go for.

  6. Quinn Eurich

    May 14, 2015 at 7:13 pm

    I keep telling #5 to myself (sans the whole diving thing) over and over again, because it’s so true!

    Great job Linda! Always a pleasure to read someone who’s been there and done it!

  7. Jamie

    May 8, 2015 at 4:22 pm

    You make it seem less scary! Yes, being an entrepreneur is tough, but it is tougher to live with the regret of not ever trying it! If at first you don’t succeed….

  8. Lynn

    May 8, 2015 at 3:14 pm

    Hi Linda,

    What an insightful post and timely post. A friend is right in stages #2 and #3 so I’ve sent this along to him for a read and hopefully it’s the inspiration he needs!

    • Linda Coussement

      May 8, 2015 at 6:10 pm

      Ahw thanks Lynn! I hope he makes it through to the next stages soon!

  9. Faigie

    May 8, 2015 at 3:00 pm

    I just read the latest INC magazine and in it they interviewed some really successfull young entreupeneur who said they ALL feel like imposters…so you’re in good company 🙂

    • Linda Coussement

      May 10, 2015 at 7:26 am

      haha, that’s good to know and a great topic for my next blogpost actually 🙂

  10. Ann

    May 8, 2015 at 2:54 pm

    The article is spot-on! Anyone going through change experiences those points. I relate to #3.

  11. Rob

    May 8, 2015 at 2:17 pm

    Linda- This is a great post. In my experience, a lot of the crippling fear comes from lack of clarity about how to proceed forward. The entrepreneur isn’t sure the idea is good enough and isn’t sure how to find out.

    • Linda Coussement

      May 10, 2015 at 7:28 am

      Yes that’s what I figured out just the other day too Rob!

  12. Therese Sibon

    May 8, 2015 at 2:10 pm

    wow … so my crazy is NORMAL? And of course – making steps to change your life is not guaranteed success – but it will guarantee movement which engenders change. As you so beautifully wrote – the decision lines up the universe as a support system.

  13. Angela

    May 8, 2015 at 2:08 pm

    So many of us experience this! Thanks for helping us feel less alone. And this quote is my new mantra: Because when your NO is clear…everything else simply becomes opportunity!

    • Linda Coussement

      May 10, 2015 at 7:27 am

      You’re right, I might just make stickers with that mantra and hand them out to coachees 🙂

  14. John Anderson

    May 8, 2015 at 12:30 pm

    I feel like I hit all six stages at once. 🙂 Thank you for writing this wonderful post Linda.

    • Linda Coussement

      May 10, 2015 at 7:29 am

      Wow, that must feel like an emotional tsunami for you! The best of luck with it and thanks for the compliment!

  15. Kim

    May 8, 2015 at 12:01 pm

    I think this scenario is probably way more common than we even think it is. It’s a scary thing and while it would be great if we woke up one day with the aha moment and the “Yes, this is the day,” feeling, in the end however we get there is good. Thank you. This resonated with me.

    • Linda Coussement

      May 8, 2015 at 6:11 pm

      You’re welcome! I would indeed love to wake up to that feeling but unfortunately, we have to create that feeling for ourselves and not just sit around and wait for it to happen!

  16. Helen McCarthy

    May 8, 2015 at 11:44 am

    Thanks Linda for expressing what many of us who change tack feel. Great article.

    • Linda Coussement

      May 8, 2015 at 11:54 am

      Thanks for the compliment Helen! Change is scary and great at the same time, but in the end it’s the only way to move forward!

  17. Ethan

    May 8, 2015 at 10:01 am

    Hey Lawrence, you nailed it.

    All these stages seem to have an underlying fear. (Or is it the image?) It may be wrong, but this fear is what pushes entrepreneur hopefuls to actually act.

    I must admit reading this got me some chills.

    Very inspiring. Thank you!

    • Linda Coussement

      May 8, 2015 at 11:58 am

      I’m sorry to give you chills but I’m taking it as a compliment 🙂
      Yes, fear is the entrepreneurs’ biggest hurdle, no matter what stage he/she is at! But it’s also the hurdle they’re willing to cross time and again because they know that they will profit from it, personally AND business wise.

  18. Linda Coussement

    May 8, 2015 at 9:58 am

    Thanks Lawrence! And yes, the unknown is indeed where most of our fears come from, which is funny because technically there’s not really anything to be scared of. I’m happy you made it to the other side and thank you for sharing!

  19. Chandraka

    May 8, 2015 at 4:25 am

    Absolutely amazing article. I want the writer to know that he has honestly helped someone make a huge decision. My story is very very similar to yours. Right after highschool I went straight to university and studied finance and went straight to work at a bank.

    It was all I knew and studied and wanted to go far in the bank. But I hated going to work everyday, hated it. I never had that excitement to get up in the morning. Like when your younger you get a new video game, you are so excited to start your day. I only had the feeling of dread going to work. But on the outside I was happy and I worked hard and was quite successful. Going in to my fifth year, I was feeling I needed to make big changes.

    I’m from another country and had an opportunity to start a business with my sister and her boyfriend in this foreign country. I was able to start the business while still working as he lived in the foreign country and we would ship various items for export where we are. This business has a chance for great success but to get it there, I need to be there and be more hands on.

    I was contemplating leaving my job at end of the year but during the middle of the year, a general manager at my bank who coincidentally was from the same foreign country offered me a serious promotion and an opportunity to learn from the best at their craft. This threw a serious curveball since I couldn’t leave and get this business off the ground if I took on this promotion.

    I’ve been thinking for a week what to do. Do I want this promotion and live a safe life or chase my wildest dreams and operate a successful business in a beautiful country and be able to travel more. It’s scary decision but your article has helped me to turn down the position. I already was most likely going to say no but this has helped. This incident has actually expedited the process and I will be leaving in a few months instead of at the end of the year

    • Linda Coussement

      May 8, 2015 at 12:02 pm

      Wow Chandraka, that really made my day!

      I’m so happy for you that you were able to make this decision and follow your heart and I’m happy for me that I was able to share this personal story (which was scary in itself) so that you could be inspired.

      If you ever get another bout of the shivers come find me on http://www.fromstartuptogrowup.com for a chat!

      All the best on your amazing adventure!

  20. Lawrence Berry

    May 8, 2015 at 2:30 am

    This is a great article, because it shares with others the tough road to taking a leap of faith into the unknown. I experienced the same things you have mentioned here, and I think the biggest thing that hold people back from entrepreneurship or chasing what they really want in life is the fear of the unknown. When traveling down a path less traveled its very scary but it takes a person to reach a breakthrough to change.

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Entrepreneurs

10 “Brick-In-The-Head” Moments You’ll Encounter as an Entrepreneur

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The entrepreneurial life is one of the most challenging, stressful and risky avenues to success you could possibly choose. The issue with doing it alone in business ventures is exactly that; you’re alone. To be a successful entrepreneur, you have to be driven, thick-skinned, and ready for any curve balls.

Here is a list of 10 ‘brick-in-the-head’ moments you’ll need to overcome on your path to becoming a market leader:

1. Letting criticism get to you

The ways society deals with ambition and success is very odd, and you may feel like you’re unfairly criticised by your peers regularly. The reality is that you’ll encounter plenty of jealousy and bitterness during the course of your career.

This isn’t to say that all criticism is malicious – constructive critique can go a long way. But remember that nobody understands your vision better than you. Remember that the art of good entrepreneurship is to delve where nobody else is willing to go.

When Bill Gates decided to offer his Internet Explorer browser as a free package with his Operating Systems in 1995, it was considered a counter-intuitive move by some, but ended up being the cornerstone for Microsoft’s resounding dominance.

2. The temptation of ignoring constructive criticism

While it’s worth adopting a thick skin to allow unjust criticism to bounce off of you, it’s also important to know when to take it on board and consider constructive comments. As you’re taking the leap into controlling your own business, sometimes it can become too easy to concentrate on the nuances of your work and miss the bigger picture. Take the time to consider advice that you are offered – if it fits in with your vision, then it may be worth taking.

3. Keeping on top of your cash flow

Making sure you’re focused on your finances is one of the biggest parts of being an entrepreneur – after all, it’s all about making money.

If you’re worried about your cash flow, then it’s probably a good sign. All entrepreneurs struggle with money at times in their careers – and so if you don’t keep an eye on your figures then you risk showing signs of complacency. If your figures are really getting to you, then it might be a good idea to skim through your finances and start saving cents here and there.

4. Facing the unknown

One of the most anxiety-inducing moments is being kept up all night wondering which way your venture’s going to go. Entrepreneurship is a volatile career, and coming to terms with the unknown is a big part of the life that comes with it.

Prevention is better than a cure when it comes to dealing with the uncertainty of building businesses. Try to manage your resources well – it could save a lot of worrying a little bit further down the line.

“Many times, the thought of fear itself is greater than what it is we fear.” – Idowu Koyenikan

5. Abandoning your previous career or education

Often the first step on your path to success can be the most difficult and stressful. You could be leaving a comfortable job, or abandoning your studies to go and pursue an idea that, no matter how good, is not guaranteed success.

Here it’s once again advisable to make sure only you have the final word on the route you take in life. Be sure to listen to the advice that those close to you have to offer but just remember that the choice is yours.

6. Time management

Difficulties with time management can be a big cause of stress when setting up your own business.

The most stressful aspect of this could be that you neglect other parts of your life in order to oversee the successful running of the company.

Juggling your time is perhaps the primary problem that is faced by entrepreneurs. You have to make sure you focus on your output, marketing and networking all at the same time, which can get overwhelming.

Here, the best remedy is to keep records of your tasks and goals using available tools. One should set rotas of where to invest their time and attention over the course of a coming week. It might not seem like much, but it could lift a heavy burden off of your head.

7. Making the right decisions

As an entrepreneur, the significance of the decisions you make could mean life or death for your business. This burden can weigh you down heavily. Remember the very best in the industry make the wrong decisions, and many of the greatest entrepreneurs today have gotten into the position they’re in through trial and error.

The markets are often volatile, and extraneous circumstances which could never be accounted for can come into play. One must find a way of coping with the process of making company defining decisions, and once you’ve become confident enough to take big decisions in your stride, you’ll be well on the way to industry success.

8. Staying true to your vision

Things have a habit of changing very quickly in business. You’ll need to adapt to the ever-shifting sands and stay true to your vision. Sometimes this is easier said than done. Construct a mission statement for your business that you can refer back to in order to hold on to the reason you decided to pursue your idea in the first place. Sometimes seeing what you’re working towards written down can be enough to keep you focused on your goals.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.” – Gary Vaynerchuk

9. Team building

Here it’s important to recruit not only the most skilled candidate but the candidate that’ll best fit into your vision for the office culture. Sometimes finding a confident and engaging candidate is a critical factor in recruiting for a job that requires plenty of teamwork and client interaction. The best course of action for lowering the stress of team building is to look for candidates that express themselves in a way that fits the business work ethic best.

10. Dealing with failure

Virtually every entrepreneur has to face the prospect of failure at multiple points in their career. The best way to avoid becoming bogged down by an unsuccessful business is to see it as an exercise in trial and error. Learn from your mistakes, and if your startup has failed, what caused it to fail?

Welcome failure as a valuable learning tool, and jump back into the industry you desire to improve. Improve your original idea or find another one because the life of a successful entrepreneur is built on plenty of experiences and lessons – many of which were learnt the hard way.

What other encounters have you had as an entrepreneur? Comment Below!

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5 Things You Must Have in Order to Succeed as a Freelancer

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Up until about 3 years ago, I honestly had no idea what a freelancer even was. It sounded like a cool job title and I secretly envied people who could call themselves one. Didn’t they get to travel the world with a laptop and go sailing and sip margaritas beside some of the most beautiful beaches on the planet? Yup, I wanted to be a freelancer.

I wanted in on this action. I had no idea what I was getting myself into, but I was sure I could pull this off, couldn’t I?

The Mystery Slowly Unravelled

And so began the digging and sniffing around. The more research I did, the more I realized this wasn’t for the faint of heart. I took in as many blogs and pdf’s as I could. I watched YouTube tutorials until my eyes bled. I took in everything I could about it.

I decided that I could easily become a freelance writer. I got good writing skills (did you catch that?) thanks to so many letters written to ex boyfriends behaving badly, and my journal. Yup, I could definitely be a writer.

So now what? Now the real work begins. So you want to be a writer, huh? Get ready girl. You have tons of work ahead of you. Little did I know.

Can’t I just tell stories?

I just wanted to write about all my crazy life stories ‘cause Lord knows I have a million. Surely someone will want to read them, no? Isn’t writing and blogging just about telling stories of how you had some ridiculous upheaval and how you overcame it? I can write about that until the cows come home.

I was determined to write these stories and send them out to anyone, everyone and no one. I hit up all the high authority sites right away. No small fry stuff for this girl. I have great stories and someone needs to read them.

“The work never matches the dream of perfection the artist has to start with.” – William Faulkner

Was I in for a surprise

Apparently not everyone wants to read your stories. Apparently not everyone thinks your stories are great. Apparently not everyone thinks you’re a good writer. I thought this freelance writing stuff would come easy. I can write dammit and I’m friggin’ good at it! They’ll see.

It just didn’t work like that. As I worked my regular full time day job as a hairstylist I continued to write my heart out, before and after work, determined to leave this life behind and become a freelance writer. Little did I know. 8 months of cutting hair and blogging for free taught me many many things about myself and the freelance world.

Here are the 5 things you better have if you want to make it as a freelancer:

1. Determination

You must be all in or all out. There is no in between. You can’t let up or stop for one single minute. You want to be a freelancer, you must give it 100%. This gig isn’t for half assers or sissies. Nope. Only the hardcore, diehard peeps with a strong deep desire for a life of freedom will make it here. There is no giving up. Ever.

2. Passion

If you don’t feel it, you won’t be able to do it. It has to come from deep down in your heart, soul and belly. The reason you want to do this must consume you (and the reason should be more than just money). You should be eating, living and breathing this passion you have to become a freelancer otherwise you’re already doing it for the wrong reasons and you won’t be happy. Trust me on that one.

3. Persistence

Never ever give up and don’t take no for an answer. If a million people say no to you, remember someone is going to say yes. If someone said no a million times keep at it. Figure out what you did wrong and polish up your skills (all the no’s will give you ample opportunity to do just that).

“Writing is an exploration. You start from nothing and learn as you go.” – E.L. Doctorow

4. Open mindedness

Stay open to learning new things. Stay open to networking and connecting with others. You will need to collaborate with other bloggers and people who are already doing this for a living in order to learn. You will need to throw your net out far and wide and take in all sorts of wondrous tools. Get ready to step way out of your comfort zone.

5. Confidence

This was a biggie for me. I was pitbull, determined to make it so no amount of no’s was going to get in my way. There were some days I honestly did feel like throwing in the towel (we all have days like that) but I would brush off my butt and lick my wounded ego and keep at it. Have confidence in your skills. Just because 10 people don’t want your stuff doesn’t mean there isn’t 10 out there who do! Remember that. You ARE good at what you do.

Do you have what it takes? Of course you do! It took me almost 9 months before I finally cracked the freelance world and another year to become a full time freelancer. There is no try and there is no giving up. I always tell people, if I can do it, so can you.

What are the obstacles you’re facing right now as a freelance? Comment below!

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5 Crucial Skills to Take Your Business and Relationships to New Heights

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Our personal relationships are very powerful and provide us with a crash course of exponential growth both personally and professionally. You learn an exceptional amount of information about who you are as a person, how you communicate, manage your emotions and discover traits you were blissfully unaware of.

Of course everyone wants to hear the beautiful love story you so often hear from others. Man and woman meet, fall madly in love, get married and live happily ever after. However, as we all know the fairytale ending is no guarantee.

I met a spontaneous, generous, successful and much older businessman and we dated for a short period of time. I was deliriously happy and determined for everything to turn out perfectly. As expected, he had mastered the art of knowing all the right buttons to push and exactly the right words to say.

I can compare this experience to a going for a long drive in the country. I was speeding down the highway of life, aiming to maintain my complete denial of everything happening around me. To the point that I missed every stop sign, damaged the car from all of the potholes I failed to navigate, and I had several minor accidents along the way.  You name it, I ignored every single red flag that was saying take a detour, choose a different road and look the other way, keep moving forward yet choose a different direction.

Unfortunately, it all came to a grinding halt, when the car burst into flames in the middle of a local National Park causing a wild bushfire. This analogy clearly illustrates the ending of this relationship and the danger of becoming obsessed with a personal goal to the point where it sabotages all your efforts to attain your goal and safely reach your destination.

The brilliant news is that this crash course of exponential growth led to pivotal business lessons that can also help you achieve outstanding results this year. The 5 key business lessons you can develop include:

1. Individual Connection vs Wolf Pack

Be mindful and understand the differences between communicating well with an individual and a team otherwise known as a wolf pack. Notice the differences in the communication, it can be very different. An individual interaction may be far easier than dealing with the wolfpack or vice versa. Pay attention when in both scenarios as it will be highly beneficial for professional career and help you to enhance both new and existing professional relationships.

2. Monumental Giving

Wow, I thought I was a generous person however I quickly realized I had more work to do in this area. This man raised a lot of funds for charities that were close to his heart both personally and via his businesses and he was very proud of his achievement as he should be.

What I liked the most however was the way he built the company culture although he was well renowned for his tough exterior, he did go out of his way to be generous to employees  at all levels within the company and he took the time to get to know them personally despite the number of businesses he was operating at any one time.

“Giving is the master key for success in all applications of life” – Bryant McGill

3. Fanatical Focus

Irrespective of the activity he was engaged in on any given day. From closing a business deal, speaking to a colleague or business associate, negotiating a lease to building his stock portfolio. He was unbelievably fanatically focused on that one activity and ensured that the activity was completed to a very high standard.

Anything less was deemed unprofessional and unacceptable. His unwavering focus was very valuable in making business decisions and closing deals, over delivering on budget, making quick decisions and maintaining relationships.

4. Beware of the ‘Little’ Things

We have heard it before, don’t stress or make a big deal about the little things. When you learn to manage your emotions effectively and allow things to occur rather than resist or get upset about it, life becomes far easier and enjoyable. It allows you to retain your energy for the important things in life and manage actual stressful situations as they arise.

5. Master Communicator

This man was extremely tough and very guarded however, he acted like everyone’s best friend. He understood a lot about how people communicate from their tone of voice, the words they say to how fast or slow they spoke, and he was a master at reading non-verbal communication in both men and women.

“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you are willing to work at it, you can rapidly improve the quality of every part of your life.” – Brian Tracy

To build a powerful network in business, it is imperative to begin by learning the essentials in communication. Start by researching how to read body language and what various poses or facial expressions mean. By understanding others, you can also adapt your own communication style to become a ‘Master Communicator’ and rapidly improve your overall business results.

As we enter the start of the New Year, now is the perfect time to hone these 5 crucial business skills to take your business and relationships to new heights.

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Entrepreneurs

5 Essential Elements You Need to Deliver a Spectacular Podcast Interview

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Podcasting is a phenomenon that millions of people gravitate to every day for information, inspiration, and entertainment.  According to convinceandconvert.com, 112 million people listened to a podcast at least once in 2017. There are many different types of podcasts that are out there to listen to, and one of the most popular formats is that of the interview podcast.

It goes without saying that an interview podcast consists of a host/hosts and a guest, typically an expert in a particular field, going back-and-forth in a question format to deliver valuable content for those listeners.  As a podcast host, myself and having done hundreds of interviews, not to mention the hundreds more I’ve listened to, there are five essential elements, in my opinion, that is essential to delivering an excellent podcast interview.

Here are the 5 essential elements you need to deliver a spectacular podcast interview:

1. Do Your Research

Nothing can kill an interview faster than when one party is not prepared for other, especially when that individual is the host.  It is vital that you do your research on the guest you are bringing on your show, not just to produce the most value out of your podcast, but to ensure that you get the very best out of your guest as well.  

Search their website, find out their most recent event, product launch, or topic they are “hot” on.  Also, know what motivates them and what they are most interested in offering to your listeners.  This is a show of professionalism and will garner respect from your guest and provide a traditional format to build your podcast show around.

“You just need one person to listen, get your message, and pass it on to someone else. And, you’ve doubled your audience.” – Robert Gerrish

2. Create Pre-Interview Rapport

Experts, influencers, and famous individuals typically have someone book them on shows, especially on podcasts. More times than not, there is a limited amount of interaction with the host and the guest before the taping of the podcast. By creating pre-interview rapport through social media outlets, emails and video chats, you can help build more familiarity with your guest and offer a more comfortable and relaxed interview. Some guests will be more accessible to create this type of rapport with than others; however, don’t stop yourself from trying.

3. Don’t Be Too Scripted

There is a difference between having a format versus having a script. Don’t be the podcast host that interviews their guests straight from a script. It will create robotic type answers from your guests and quite frankly, will be boring. At the same time, scripts can take away from the authentic emotion that interviews can provoke. This type of passion and raw feeling in the answers and even the question asking process, is essential to help the podcast stand out and keep the guest interested.

4. Be Yourself

Do not, I repeat, do not try to be any other type of podcast host than that of yourself. Your guest booked your show because of you, the kind of show you host, and because you have a unique audience that YOU can introduce them to. You aren’t Lewis Howes, John Lee Dumas, or Gary Vaynerchuk.  They have created podcasts because of who they are and stayed true to their style of interviewing, and you must do the same. It’s ok to want to emulate the success of others but don’t do it to the extent of losing your voice.

“A podcast is a great way to develop relationships with hard to reach people.” – Tim Paige

5. Speak To Your Audience

Don’t just do an interview to do an interview. Make sure the interactions between you and your guest have your audience in mind. I have seen some hosts poll their listeners for certain types of questions they would like for them to ask the guest and, even set up some podcast episodes to be during a live format for instant guest to listener interaction. The podcast should mean just as much to your listeners as it does to you. That is how you know you are reaching your audience and creating the most impact possible.

I hope your podcast is already rocking and doing great however, if you feel you are missing an element to take your podcast from good to excellent, try implementing these five tips and become a first class interviewer.  This alone can help take your podcast to a whole new level.

What are some podcasts you enjoy listening too? Comment below!

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Entrepreneurs

10 “Brick-In-The-Head” Moments You’ll Encounter as an Entrepreneur

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The entrepreneurial life is one of the most challenging, stressful and risky avenues to success you could possibly choose. The issue with doing it alone in business ventures is exactly that; you’re alone. To be a successful entrepreneur, you have to be driven, thick-skinned, and ready for any curve balls. (more…)

Vladimir Yakimenko is a CEO, Investor and Founder of Kanbanchi, a popular project management add-on for G Suite. Kanbanchi is one of the fastest growing add-ons for G Suite and has over 80,000 active users. Our work has been featured on Today.com, Lifehacker, Lifehack and more.

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31 Comments

31 Comments

  1. Nancy cripe

    Dec 5, 2015 at 6:03 am

    Spot on! I also went through each of these phases and made the jump 6 weeks ago. My first 6 weeks with out pay since high school. No regrets.

  2. Neha Singh

    Aug 13, 2015 at 10:31 am

    Great Article Lawrence! You have put together the points so well and convincingly. I truly believe that perseverance is one of the most important quality of being successful as an entrepreneur. And, you covered it so well in point #3 where you talk about excuses!

    • Linda Coussement

      Aug 14, 2015 at 5:36 am

      Thanks Neha that’s really kind (though it’s me, Linda, who’s written the article and not Lawrence) 🙂

  3. Ramesh

    Jul 6, 2015 at 2:47 pm

    Hi Linda,

    Great post. Bang on! I can relate to this completely. I have gone thru these stages myself .. taken the plunge ..currently in stage 6.
    In the end .. all I can say is overcoming your fears is the beginning.

    Regards,

  4. Online money maker system

    May 27, 2015 at 8:06 am

    Valuable information. Fortunate me I found your site accidentally, and I’m shocked why
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  5. Mark Tong

    May 15, 2015 at 7:43 am

    Hi Linda
    The stages you describe really rang true to me in all the entrepreneurial enterprises I’ve tried (and am trying!). And none of this worked for me until I went after the opportunity I REALLY wanted, not the one I thought I SHOULD go for.

  6. Quinn Eurich

    May 14, 2015 at 7:13 pm

    I keep telling #5 to myself (sans the whole diving thing) over and over again, because it’s so true!

    Great job Linda! Always a pleasure to read someone who’s been there and done it!

  7. Jamie

    May 8, 2015 at 4:22 pm

    You make it seem less scary! Yes, being an entrepreneur is tough, but it is tougher to live with the regret of not ever trying it! If at first you don’t succeed….

  8. Lynn

    May 8, 2015 at 3:14 pm

    Hi Linda,

    What an insightful post and timely post. A friend is right in stages #2 and #3 so I’ve sent this along to him for a read and hopefully it’s the inspiration he needs!

    • Linda Coussement

      May 8, 2015 at 6:10 pm

      Ahw thanks Lynn! I hope he makes it through to the next stages soon!

  9. Faigie

    May 8, 2015 at 3:00 pm

    I just read the latest INC magazine and in it they interviewed some really successfull young entreupeneur who said they ALL feel like imposters…so you’re in good company 🙂

    • Linda Coussement

      May 10, 2015 at 7:26 am

      haha, that’s good to know and a great topic for my next blogpost actually 🙂

  10. Ann

    May 8, 2015 at 2:54 pm

    The article is spot-on! Anyone going through change experiences those points. I relate to #3.

  11. Rob

    May 8, 2015 at 2:17 pm

    Linda- This is a great post. In my experience, a lot of the crippling fear comes from lack of clarity about how to proceed forward. The entrepreneur isn’t sure the idea is good enough and isn’t sure how to find out.

    • Linda Coussement

      May 10, 2015 at 7:28 am

      Yes that’s what I figured out just the other day too Rob!

  12. Therese Sibon

    May 8, 2015 at 2:10 pm

    wow … so my crazy is NORMAL? And of course – making steps to change your life is not guaranteed success – but it will guarantee movement which engenders change. As you so beautifully wrote – the decision lines up the universe as a support system.

  13. Angela

    May 8, 2015 at 2:08 pm

    So many of us experience this! Thanks for helping us feel less alone. And this quote is my new mantra: Because when your NO is clear…everything else simply becomes opportunity!

    • Linda Coussement

      May 10, 2015 at 7:27 am

      You’re right, I might just make stickers with that mantra and hand them out to coachees 🙂

  14. John Anderson

    May 8, 2015 at 12:30 pm

    I feel like I hit all six stages at once. 🙂 Thank you for writing this wonderful post Linda.

    • Linda Coussement

      May 10, 2015 at 7:29 am

      Wow, that must feel like an emotional tsunami for you! The best of luck with it and thanks for the compliment!

  15. Kim

    May 8, 2015 at 12:01 pm

    I think this scenario is probably way more common than we even think it is. It’s a scary thing and while it would be great if we woke up one day with the aha moment and the “Yes, this is the day,” feeling, in the end however we get there is good. Thank you. This resonated with me.

    • Linda Coussement

      May 8, 2015 at 6:11 pm

      You’re welcome! I would indeed love to wake up to that feeling but unfortunately, we have to create that feeling for ourselves and not just sit around and wait for it to happen!

  16. Helen McCarthy

    May 8, 2015 at 11:44 am

    Thanks Linda for expressing what many of us who change tack feel. Great article.

    • Linda Coussement

      May 8, 2015 at 11:54 am

      Thanks for the compliment Helen! Change is scary and great at the same time, but in the end it’s the only way to move forward!

  17. Ethan

    May 8, 2015 at 10:01 am

    Hey Lawrence, you nailed it.

    All these stages seem to have an underlying fear. (Or is it the image?) It may be wrong, but this fear is what pushes entrepreneur hopefuls to actually act.

    I must admit reading this got me some chills.

    Very inspiring. Thank you!

    • Linda Coussement

      May 8, 2015 at 11:58 am

      I’m sorry to give you chills but I’m taking it as a compliment 🙂
      Yes, fear is the entrepreneurs’ biggest hurdle, no matter what stage he/she is at! But it’s also the hurdle they’re willing to cross time and again because they know that they will profit from it, personally AND business wise.

  18. Linda Coussement

    May 8, 2015 at 9:58 am

    Thanks Lawrence! And yes, the unknown is indeed where most of our fears come from, which is funny because technically there’s not really anything to be scared of. I’m happy you made it to the other side and thank you for sharing!

  19. Chandraka

    May 8, 2015 at 4:25 am

    Absolutely amazing article. I want the writer to know that he has honestly helped someone make a huge decision. My story is very very similar to yours. Right after highschool I went straight to university and studied finance and went straight to work at a bank.

    It was all I knew and studied and wanted to go far in the bank. But I hated going to work everyday, hated it. I never had that excitement to get up in the morning. Like when your younger you get a new video game, you are so excited to start your day. I only had the feeling of dread going to work. But on the outside I was happy and I worked hard and was quite successful. Going in to my fifth year, I was feeling I needed to make big changes.

    I’m from another country and had an opportunity to start a business with my sister and her boyfriend in this foreign country. I was able to start the business while still working as he lived in the foreign country and we would ship various items for export where we are. This business has a chance for great success but to get it there, I need to be there and be more hands on.

    I was contemplating leaving my job at end of the year but during the middle of the year, a general manager at my bank who coincidentally was from the same foreign country offered me a serious promotion and an opportunity to learn from the best at their craft. This threw a serious curveball since I couldn’t leave and get this business off the ground if I took on this promotion.

    I’ve been thinking for a week what to do. Do I want this promotion and live a safe life or chase my wildest dreams and operate a successful business in a beautiful country and be able to travel more. It’s scary decision but your article has helped me to turn down the position. I already was most likely going to say no but this has helped. This incident has actually expedited the process and I will be leaving in a few months instead of at the end of the year

    • Linda Coussement

      May 8, 2015 at 12:02 pm

      Wow Chandraka, that really made my day!

      I’m so happy for you that you were able to make this decision and follow your heart and I’m happy for me that I was able to share this personal story (which was scary in itself) so that you could be inspired.

      If you ever get another bout of the shivers come find me on http://www.fromstartuptogrowup.com for a chat!

      All the best on your amazing adventure!

  20. Lawrence Berry

    May 8, 2015 at 2:30 am

    This is a great article, because it shares with others the tough road to taking a leap of faith into the unknown. I experienced the same things you have mentioned here, and I think the biggest thing that hold people back from entrepreneurship or chasing what they really want in life is the fear of the unknown. When traveling down a path less traveled its very scary but it takes a person to reach a breakthrough to change.

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10 “Brick-In-The-Head” Moments You’ll Encounter as an Entrepreneur

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The entrepreneurial life is one of the most challenging, stressful and risky avenues to success you could possibly choose. The issue with doing it alone in business ventures is exactly that; you’re alone. To be a successful entrepreneur, you have to be driven, thick-skinned, and ready for any curve balls.

Here is a list of 10 ‘brick-in-the-head’ moments you’ll need to overcome on your path to becoming a market leader:

1. Letting criticism get to you

The ways society deals with ambition and success is very odd, and you may feel like you’re unfairly criticised by your peers regularly. The reality is that you’ll encounter plenty of jealousy and bitterness during the course of your career.

This isn’t to say that all criticism is malicious – constructive critique can go a long way. But remember that nobody understands your vision better than you. Remember that the art of good entrepreneurship is to delve where nobody else is willing to go.

When Bill Gates decided to offer his Internet Explorer browser as a free package with his Operating Systems in 1995, it was considered a counter-intuitive move by some, but ended up being the cornerstone for Microsoft’s resounding dominance.

2. The temptation of ignoring constructive criticism

While it’s worth adopting a thick skin to allow unjust criticism to bounce off of you, it’s also important to know when to take it on board and consider constructive comments. As you’re taking the leap into controlling your own business, sometimes it can become too easy to concentrate on the nuances of your work and miss the bigger picture. Take the time to consider advice that you are offered – if it fits in with your vision, then it may be worth taking.

3. Keeping on top of your cash flow

Making sure you’re focused on your finances is one of the biggest parts of being an entrepreneur – after all, it’s all about making money.

If you’re worried about your cash flow, then it’s probably a good sign. All entrepreneurs struggle with money at times in their careers – and so if you don’t keep an eye on your figures then you risk showing signs of complacency. If your figures are really getting to you, then it might be a good idea to skim through your finances and start saving cents here and there.

4. Facing the unknown

One of the most anxiety-inducing moments is being kept up all night wondering which way your venture’s going to go. Entrepreneurship is a volatile career, and coming to terms with the unknown is a big part of the life that comes with it.

Prevention is better than a cure when it comes to dealing with the uncertainty of building businesses. Try to manage your resources well – it could save a lot of worrying a little bit further down the line.

“Many times, the thought of fear itself is greater than what it is we fear.” – Idowu Koyenikan

5. Abandoning your previous career or education

Often the first step on your path to success can be the most difficult and stressful. You could be leaving a comfortable job, or abandoning your studies to go and pursue an idea that, no matter how good, is not guaranteed success.

Here it’s once again advisable to make sure only you have the final word on the route you take in life. Be sure to listen to the advice that those close to you have to offer but just remember that the choice is yours.

6. Time management

Difficulties with time management can be a big cause of stress when setting up your own business.

The most stressful aspect of this could be that you neglect other parts of your life in order to oversee the successful running of the company.

Juggling your time is perhaps the primary problem that is faced by entrepreneurs. You have to make sure you focus on your output, marketing and networking all at the same time, which can get overwhelming.

Here, the best remedy is to keep records of your tasks and goals using available tools. One should set rotas of where to invest their time and attention over the course of a coming week. It might not seem like much, but it could lift a heavy burden off of your head.

7. Making the right decisions

As an entrepreneur, the significance of the decisions you make could mean life or death for your business. This burden can weigh you down heavily. Remember the very best in the industry make the wrong decisions, and many of the greatest entrepreneurs today have gotten into the position they’re in through trial and error.

The markets are often volatile, and extraneous circumstances which could never be accounted for can come into play. One must find a way of coping with the process of making company defining decisions, and once you’ve become confident enough to take big decisions in your stride, you’ll be well on the way to industry success.

8. Staying true to your vision

Things have a habit of changing very quickly in business. You’ll need to adapt to the ever-shifting sands and stay true to your vision. Sometimes this is easier said than done. Construct a mission statement for your business that you can refer back to in order to hold on to the reason you decided to pursue your idea in the first place. Sometimes seeing what you’re working towards written down can be enough to keep you focused on your goals.

“You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.” – Gary Vaynerchuk

9. Team building

Here it’s important to recruit not only the most skilled candidate but the candidate that’ll best fit into your vision for the office culture. Sometimes finding a confident and engaging candidate is a critical factor in recruiting for a job that requires plenty of teamwork and client interaction. The best course of action for lowering the stress of team building is to look for candidates that express themselves in a way that fits the business work ethic best.

10. Dealing with failure

Virtually every entrepreneur has to face the prospect of failure at multiple points in their career. The best way to avoid becoming bogged down by an unsuccessful business is to see it as an exercise in trial and error. Learn from your mistakes, and if your startup has failed, what caused it to fail?

Welcome failure as a valuable learning tool, and jump back into the industry you desire to improve. Improve your original idea or find another one because the life of a successful entrepreneur is built on plenty of experiences and lessons – many of which were learnt the hard way.

What other encounters have you had as an entrepreneur? Comment Below!

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5 Things You Must Have in Order to Succeed as a Freelancer

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Up until about 3 years ago, I honestly had no idea what a freelancer even was. It sounded like a cool job title and I secretly envied people who could call themselves one. Didn’t they get to travel the world with a laptop and go sailing and sip margaritas beside some of the most beautiful beaches on the planet? Yup, I wanted to be a freelancer.

I wanted in on this action. I had no idea what I was getting myself into, but I was sure I could pull this off, couldn’t I?

The Mystery Slowly Unravelled

And so began the digging and sniffing around. The more research I did, the more I realized this wasn’t for the faint of heart. I took in as many blogs and pdf’s as I could. I watched YouTube tutorials until my eyes bled. I took in everything I could about it.

I decided that I could easily become a freelance writer. I got good writing skills (did you catch that?) thanks to so many letters written to ex boyfriends behaving badly, and my journal. Yup, I could definitely be a writer.

So now what? Now the real work begins. So you want to be a writer, huh? Get ready girl. You have tons of work ahead of you. Little did I know.

Can’t I just tell stories?

I just wanted to write about all my crazy life stories ‘cause Lord knows I have a million. Surely someone will want to read them, no? Isn’t writing and blogging just about telling stories of how you had some ridiculous upheaval and how you overcame it? I can write about that until the cows come home.

I was determined to write these stories and send them out to anyone, everyone and no one. I hit up all the high authority sites right away. No small fry stuff for this girl. I have great stories and someone needs to read them.

“The work never matches the dream of perfection the artist has to start with.” – William Faulkner

Was I in for a surprise

Apparently not everyone wants to read your stories. Apparently not everyone thinks your stories are great. Apparently not everyone thinks you’re a good writer. I thought this freelance writing stuff would come easy. I can write dammit and I’m friggin’ good at it! They’ll see.

It just didn’t work like that. As I worked my regular full time day job as a hairstylist I continued to write my heart out, before and after work, determined to leave this life behind and become a freelance writer. Little did I know. 8 months of cutting hair and blogging for free taught me many many things about myself and the freelance world.

Here are the 5 things you better have if you want to make it as a freelancer:

1. Determination

You must be all in or all out. There is no in between. You can’t let up or stop for one single minute. You want to be a freelancer, you must give it 100%. This gig isn’t for half assers or sissies. Nope. Only the hardcore, diehard peeps with a strong deep desire for a life of freedom will make it here. There is no giving up. Ever.

2. Passion

If you don’t feel it, you won’t be able to do it. It has to come from deep down in your heart, soul and belly. The reason you want to do this must consume you (and the reason should be more than just money). You should be eating, living and breathing this passion you have to become a freelancer otherwise you’re already doing it for the wrong reasons and you won’t be happy. Trust me on that one.

3. Persistence

Never ever give up and don’t take no for an answer. If a million people say no to you, remember someone is going to say yes. If someone said no a million times keep at it. Figure out what you did wrong and polish up your skills (all the no’s will give you ample opportunity to do just that).

“Writing is an exploration. You start from nothing and learn as you go.” – E.L. Doctorow

4. Open mindedness

Stay open to learning new things. Stay open to networking and connecting with others. You will need to collaborate with other bloggers and people who are already doing this for a living in order to learn. You will need to throw your net out far and wide and take in all sorts of wondrous tools. Get ready to step way out of your comfort zone.

5. Confidence

This was a biggie for me. I was pitbull, determined to make it so no amount of no’s was going to get in my way. There were some days I honestly did feel like throwing in the towel (we all have days like that) but I would brush off my butt and lick my wounded ego and keep at it. Have confidence in your skills. Just because 10 people don’t want your stuff doesn’t mean there isn’t 10 out there who do! Remember that. You ARE good at what you do.

Do you have what it takes? Of course you do! It took me almost 9 months before I finally cracked the freelance world and another year to become a full time freelancer. There is no try and there is no giving up. I always tell people, if I can do it, so can you.

What are the obstacles you’re facing right now as a freelance? Comment below!

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5 Crucial Skills to Take Your Business and Relationships to New Heights

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Our personal relationships are very powerful and provide us with a crash course of exponential growth both personally and professionally. You learn an exceptional amount of information about who you are as a person, how you communicate, manage your emotions and discover traits you were blissfully unaware of.

Of course everyone wants to hear the beautiful love story you so often hear from others. Man and woman meet, fall madly in love, get married and live happily ever after. However, as we all know the fairytale ending is no guarantee.

I met a spontaneous, generous, successful and much older businessman and we dated for a short period of time. I was deliriously happy and determined for everything to turn out perfectly. As expected, he had mastered the art of knowing all the right buttons to push and exactly the right words to say.

I can compare this experience to a going for a long drive in the country. I was speeding down the highway of life, aiming to maintain my complete denial of everything happening around me. To the point that I missed every stop sign, damaged the car from all of the potholes I failed to navigate, and I had several minor accidents along the way.  You name it, I ignored every single red flag that was saying take a detour, choose a different road and look the other way, keep moving forward yet choose a different direction.

Unfortunately, it all came to a grinding halt, when the car burst into flames in the middle of a local National Park causing a wild bushfire. This analogy clearly illustrates the ending of this relationship and the danger of becoming obsessed with a personal goal to the point where it sabotages all your efforts to attain your goal and safely reach your destination.

The brilliant news is that this crash course of exponential growth led to pivotal business lessons that can also help you achieve outstanding results this year. The 5 key business lessons you can develop include:

1. Individual Connection vs Wolf Pack

Be mindful and understand the differences between communicating well with an individual and a team otherwise known as a wolf pack. Notice the differences in the communication, it can be very different. An individual interaction may be far easier than dealing with the wolfpack or vice versa. Pay attention when in both scenarios as it will be highly beneficial for professional career and help you to enhance both new and existing professional relationships.

2. Monumental Giving

Wow, I thought I was a generous person however I quickly realized I had more work to do in this area. This man raised a lot of funds for charities that were close to his heart both personally and via his businesses and he was very proud of his achievement as he should be.

What I liked the most however was the way he built the company culture although he was well renowned for his tough exterior, he did go out of his way to be generous to employees  at all levels within the company and he took the time to get to know them personally despite the number of businesses he was operating at any one time.

“Giving is the master key for success in all applications of life” – Bryant McGill

3. Fanatical Focus

Irrespective of the activity he was engaged in on any given day. From closing a business deal, speaking to a colleague or business associate, negotiating a lease to building his stock portfolio. He was unbelievably fanatically focused on that one activity and ensured that the activity was completed to a very high standard.

Anything less was deemed unprofessional and unacceptable. His unwavering focus was very valuable in making business decisions and closing deals, over delivering on budget, making quick decisions and maintaining relationships.

4. Beware of the ‘Little’ Things

We have heard it before, don’t stress or make a big deal about the little things. When you learn to manage your emotions effectively and allow things to occur rather than resist or get upset about it, life becomes far easier and enjoyable. It allows you to retain your energy for the important things in life and manage actual stressful situations as they arise.

5. Master Communicator

This man was extremely tough and very guarded however, he acted like everyone’s best friend. He understood a lot about how people communicate from their tone of voice, the words they say to how fast or slow they spoke, and he was a master at reading non-verbal communication in both men and women.

“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you are willing to work at it, you can rapidly improve the quality of every part of your life.” – Brian Tracy

To build a powerful network in business, it is imperative to begin by learning the essentials in communication. Start by researching how to read body language and what various poses or facial expressions mean. By understanding others, you can also adapt your own communication style to become a ‘Master Communicator’ and rapidly improve your overall business results.

As we enter the start of the New Year, now is the perfect time to hone these 5 crucial business skills to take your business and relationships to new heights.

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5 Essential Elements You Need to Deliver a Spectacular Podcast Interview

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Podcasting is a phenomenon that millions of people gravitate to every day for information, inspiration, and entertainment.  According to convinceandconvert.com, 112 million people listened to a podcast at least once in 2017. There are many different types of podcasts that are out there to listen to, and one of the most popular formats is that of the interview podcast.

It goes without saying that an interview podcast consists of a host/hosts and a guest, typically an expert in a particular field, going back-and-forth in a question format to deliver valuable content for those listeners.  As a podcast host, myself and having done hundreds of interviews, not to mention the hundreds more I’ve listened to, there are five essential elements, in my opinion, that is essential to delivering an excellent podcast interview.

Here are the 5 essential elements you need to deliver a spectacular podcast interview:

1. Do Your Research

Nothing can kill an interview faster than when one party is not prepared for other, especially when that individual is the host.  It is vital that you do your research on the guest you are bringing on your show, not just to produce the most value out of your podcast, but to ensure that you get the very best out of your guest as well.  

Search their website, find out their most recent event, product launch, or topic they are “hot” on.  Also, know what motivates them and what they are most interested in offering to your listeners.  This is a show of professionalism and will garner respect from your guest and provide a traditional format to build your podcast show around.

“You just need one person to listen, get your message, and pass it on to someone else. And, you’ve doubled your audience.” – Robert Gerrish

2. Create Pre-Interview Rapport

Experts, influencers, and famous individuals typically have someone book them on shows, especially on podcasts. More times than not, there is a limited amount of interaction with the host and the guest before the taping of the podcast. By creating pre-interview rapport through social media outlets, emails and video chats, you can help build more familiarity with your guest and offer a more comfortable and relaxed interview. Some guests will be more accessible to create this type of rapport with than others; however, don’t stop yourself from trying.

3. Don’t Be Too Scripted

There is a difference between having a format versus having a script. Don’t be the podcast host that interviews their guests straight from a script. It will create robotic type answers from your guests and quite frankly, will be boring. At the same time, scripts can take away from the authentic emotion that interviews can provoke. This type of passion and raw feeling in the answers and even the question asking process, is essential to help the podcast stand out and keep the guest interested.

4. Be Yourself

Do not, I repeat, do not try to be any other type of podcast host than that of yourself. Your guest booked your show because of you, the kind of show you host, and because you have a unique audience that YOU can introduce them to. You aren’t Lewis Howes, John Lee Dumas, or Gary Vaynerchuk.  They have created podcasts because of who they are and stayed true to their style of interviewing, and you must do the same. It’s ok to want to emulate the success of others but don’t do it to the extent of losing your voice.

“A podcast is a great way to develop relationships with hard to reach people.” – Tim Paige

5. Speak To Your Audience

Don’t just do an interview to do an interview. Make sure the interactions between you and your guest have your audience in mind. I have seen some hosts poll their listeners for certain types of questions they would like for them to ask the guest and, even set up some podcast episodes to be during a live format for instant guest to listener interaction. The podcast should mean just as much to your listeners as it does to you. That is how you know you are reaching your audience and creating the most impact possible.

I hope your podcast is already rocking and doing great however, if you feel you are missing an element to take your podcast from good to excellent, try implementing these five tips and become a first class interviewer.  This alone can help take your podcast to a whole new level.

What are some podcasts you enjoy listening too? Comment below!

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