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6 Common Stages You Will Go Through When Becoming An Entrepreneur

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6 Common Stages You Will Go Through Becoming An Entrepreneur

Have you crossed that bridge yet? The one where you walk over to the entrepreneurial side (we’ve got cookies!)?

Or are you still looking at the wobbliness of the bridge itself? And at how crazy wild that river below is…And at all the alligators there waiting to get you…And you are still not risking it even though you can see the unicorns prance in fields of 4-leaved clovers and double rainbows stretch as far as the eye can see on the other side?

Ai, that sucks! But…it’s perfectly normal to be afraid of that giant step!

In fact, there are 6 stages that most people taking the leap from a steady job to entrepreneurialism go through:

 

Stage 1: Where you experience a nagging, gnawing knowing of something you’d rather didn’t

This is what happened to me; I was building the career I had always set out for myself. A career that included regular promotions, valuable lessons, great peers to work with and the accompanying great pay and car.

But, I also felt like I was continuously fighting political windmills and had to drag myself to work everyday even though on the outside everything looked just fine and dandy.

That’s when it started to dawn on me that this type of career was making me unhappy. But as it was all I knew and had ever wanted, I didn’t do anything about it for a long time and ended up (almost) burning myself out.

“You cannot swim for new horizons until you have courage to lose sight of the shore” – William Faulkner

Stage 2: Where you’re afraid of the void

But this was my life. This was all built on the studies I had done. This was what my friends were doing. What was the alternative?

Slowly it came to me that freelancing might give me the freedom I so longed for (I know, not ‘proper’ entrepreneuring perhaps but still…big change!). But instead of already smelling the freedom, all I saw was a big black whole of nothingness (mainly money) coming up ahead and all I felt was a big swirling fear in my stomach.

 

Stage 3: Where you come up with a million excuses to NOT do it

Even though rationally I knew I could do this, and even though I really really wanted to do this, I still had a ton of reasons why this was such a bad idea:

  • I believed that deep down I wasn’t good at my job (hellooo impostor syndrome!).
  • I believed that because I have a non-traditional way of looking at a business, no company would ever want to hire me.
  • I believed that I had to do traditional sales stuff to get myself hired and I was totally allergic to that!

 

Belief systems…sigh…so useless!

“The true entrepreneur is a doer, not a dreamer” – Nolan Bushnell

Stage 4: When it becomes undeniably clear that things need to change

So after a terribly long stint of being unhappy in my work, and therefore my life, I was ‘lucky’ enough to fall into a corporate reorganisation and that management had decided something that went way beyond what I felt was acceptable.

Through this, I finally got to that point where I could say to myself: NO MORE!

Ah, how liberating it felt to say NO to that what I didn’t think was acceptable.

Really, without that, I couldn’t have done it and finding my ‘NO’ is still pretty much the foundation from which I work and live.

Because when your NO is clear…everything else simply becomes opportunity!

 

Stage 5: Where you can finally see the puzzle pieces come together

It was a good friend and mentor of mine who helped me figure this out. I was complaining on how I would definitely go bankrupt and this was his reply:

Him: “Imagine a worst case scenario where you go bankrupt and have to give all your possessions to the bank: would that kill you?”

Me: “No, it’s all Ikea, Zara and thrifted anyway…”

Him: “Okay, so in that scenario, would you be able to walk the 20 kilometres from your place to mine?”

Me: “Sure!”

Him: “Would you be willing to work in my restaurant whilst sleeping on your brothers couch?”

Me: “Of course”

Him: “And will you then be able to save money for a ticket to Indonesia where you could probably find a diveschool where you could work as a divemaster (I love Indonesia and diving obviously) and business coach for food and lodgings?”

Me: “Euhm…well…probably…”

Him: “So if that’s your very worst case scenario…what are you complaining about?”

Me: “Euhm…nothing??? Damn…”

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Stage 6: Where you take the plunge and start attracting opportunity

So I quit!

Two weeks later I had an amazingly well paid freelance job that gave me the financial opportunity to help my brother build his start up for 2 years AND still have enough resources to take another plunge for myself with my own business.

Now whether I got lucky or whether it was just the universe lining up exactly what I deserved for choosing myself (btw, definitely check out James Altuchers’ book on this!), I don’t know. And it doesn’t even matter!

I can only tell you that it felt really good to be there for myself. Still does!

And no, it’s not all unicorns and rainbows on the entrepreneurial side.

But it is freedom

And passion

And a rollercoaster ride that continues to keep me smiling…

“The only thing we have to fear is fear itself” – Franklin D. Roosevelt

So if you feel like you’re on that edge and that that first step is just too big remember that this is normal.

You can take all the time you need to go through your own stages, but, don’t lose that vision of where you want to go.

Also remember do not ever accept the unacceptable.


Your happiness depends on it!

Linda Coussement is a life coach, writer and documentary maker. She’s slowly travelling the world asking all sorts of people: “How is it to be you?” Get her 10-page workbook on how to turn your dreams into practical reality right here and/or connect with her on Facebook.

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31 Comments

31 Comments

  1. Nancy cripe

    Dec 5, 2015 at 6:03 am

    Spot on! I also went through each of these phases and made the jump 6 weeks ago. My first 6 weeks with out pay since high school. No regrets.

  2. Neha Singh

    Aug 13, 2015 at 10:31 am

    Great Article Lawrence! You have put together the points so well and convincingly. I truly believe that perseverance is one of the most important quality of being successful as an entrepreneur. And, you covered it so well in point #3 where you talk about excuses!

    • Linda Coussement

      Aug 14, 2015 at 5:36 am

      Thanks Neha that’s really kind (though it’s me, Linda, who’s written the article and not Lawrence) 🙂

  3. Ramesh

    Jul 6, 2015 at 2:47 pm

    Hi Linda,

    Great post. Bang on! I can relate to this completely. I have gone thru these stages myself .. taken the plunge ..currently in stage 6.
    In the end .. all I can say is overcoming your fears is the beginning.

    Regards,

  4. Online money maker system

    May 27, 2015 at 8:06 am

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  5. Mark Tong

    May 15, 2015 at 7:43 am

    Hi Linda
    The stages you describe really rang true to me in all the entrepreneurial enterprises I’ve tried (and am trying!). And none of this worked for me until I went after the opportunity I REALLY wanted, not the one I thought I SHOULD go for.

  6. Quinn Eurich

    May 14, 2015 at 7:13 pm

    I keep telling #5 to myself (sans the whole diving thing) over and over again, because it’s so true!

    Great job Linda! Always a pleasure to read someone who’s been there and done it!

  7. Jamie

    May 8, 2015 at 4:22 pm

    You make it seem less scary! Yes, being an entrepreneur is tough, but it is tougher to live with the regret of not ever trying it! If at first you don’t succeed….

  8. Lynn

    May 8, 2015 at 3:14 pm

    Hi Linda,

    What an insightful post and timely post. A friend is right in stages #2 and #3 so I’ve sent this along to him for a read and hopefully it’s the inspiration he needs!

    • Linda Coussement

      May 8, 2015 at 6:10 pm

      Ahw thanks Lynn! I hope he makes it through to the next stages soon!

  9. Faigie

    May 8, 2015 at 3:00 pm

    I just read the latest INC magazine and in it they interviewed some really successfull young entreupeneur who said they ALL feel like imposters…so you’re in good company 🙂

    • Linda Coussement

      May 10, 2015 at 7:26 am

      haha, that’s good to know and a great topic for my next blogpost actually 🙂

  10. Ann

    May 8, 2015 at 2:54 pm

    The article is spot-on! Anyone going through change experiences those points. I relate to #3.

  11. Rob

    May 8, 2015 at 2:17 pm

    Linda- This is a great post. In my experience, a lot of the crippling fear comes from lack of clarity about how to proceed forward. The entrepreneur isn’t sure the idea is good enough and isn’t sure how to find out.

    • Linda Coussement

      May 10, 2015 at 7:28 am

      Yes that’s what I figured out just the other day too Rob!

  12. Therese Sibon

    May 8, 2015 at 2:10 pm

    wow … so my crazy is NORMAL? And of course – making steps to change your life is not guaranteed success – but it will guarantee movement which engenders change. As you so beautifully wrote – the decision lines up the universe as a support system.

  13. Angela

    May 8, 2015 at 2:08 pm

    So many of us experience this! Thanks for helping us feel less alone. And this quote is my new mantra: Because when your NO is clear…everything else simply becomes opportunity!

    • Linda Coussement

      May 10, 2015 at 7:27 am

      You’re right, I might just make stickers with that mantra and hand them out to coachees 🙂

  14. John Anderson

    May 8, 2015 at 12:30 pm

    I feel like I hit all six stages at once. 🙂 Thank you for writing this wonderful post Linda.

    • Linda Coussement

      May 10, 2015 at 7:29 am

      Wow, that must feel like an emotional tsunami for you! The best of luck with it and thanks for the compliment!

  15. Kim

    May 8, 2015 at 12:01 pm

    I think this scenario is probably way more common than we even think it is. It’s a scary thing and while it would be great if we woke up one day with the aha moment and the “Yes, this is the day,” feeling, in the end however we get there is good. Thank you. This resonated with me.

    • Linda Coussement

      May 8, 2015 at 6:11 pm

      You’re welcome! I would indeed love to wake up to that feeling but unfortunately, we have to create that feeling for ourselves and not just sit around and wait for it to happen!

  16. Helen McCarthy

    May 8, 2015 at 11:44 am

    Thanks Linda for expressing what many of us who change tack feel. Great article.

    • Linda Coussement

      May 8, 2015 at 11:54 am

      Thanks for the compliment Helen! Change is scary and great at the same time, but in the end it’s the only way to move forward!

  17. Ethan

    May 8, 2015 at 10:01 am

    Hey Lawrence, you nailed it.

    All these stages seem to have an underlying fear. (Or is it the image?) It may be wrong, but this fear is what pushes entrepreneur hopefuls to actually act.

    I must admit reading this got me some chills.

    Very inspiring. Thank you!

    • Linda Coussement

      May 8, 2015 at 11:58 am

      I’m sorry to give you chills but I’m taking it as a compliment 🙂
      Yes, fear is the entrepreneurs’ biggest hurdle, no matter what stage he/she is at! But it’s also the hurdle they’re willing to cross time and again because they know that they will profit from it, personally AND business wise.

  18. Linda Coussement

    May 8, 2015 at 9:58 am

    Thanks Lawrence! And yes, the unknown is indeed where most of our fears come from, which is funny because technically there’s not really anything to be scared of. I’m happy you made it to the other side and thank you for sharing!

  19. Chandraka

    May 8, 2015 at 4:25 am

    Absolutely amazing article. I want the writer to know that he has honestly helped someone make a huge decision. My story is very very similar to yours. Right after highschool I went straight to university and studied finance and went straight to work at a bank.

    It was all I knew and studied and wanted to go far in the bank. But I hated going to work everyday, hated it. I never had that excitement to get up in the morning. Like when your younger you get a new video game, you are so excited to start your day. I only had the feeling of dread going to work. But on the outside I was happy and I worked hard and was quite successful. Going in to my fifth year, I was feeling I needed to make big changes.

    I’m from another country and had an opportunity to start a business with my sister and her boyfriend in this foreign country. I was able to start the business while still working as he lived in the foreign country and we would ship various items for export where we are. This business has a chance for great success but to get it there, I need to be there and be more hands on.

    I was contemplating leaving my job at end of the year but during the middle of the year, a general manager at my bank who coincidentally was from the same foreign country offered me a serious promotion and an opportunity to learn from the best at their craft. This threw a serious curveball since I couldn’t leave and get this business off the ground if I took on this promotion.

    I’ve been thinking for a week what to do. Do I want this promotion and live a safe life or chase my wildest dreams and operate a successful business in a beautiful country and be able to travel more. It’s scary decision but your article has helped me to turn down the position. I already was most likely going to say no but this has helped. This incident has actually expedited the process and I will be leaving in a few months instead of at the end of the year

    • Linda Coussement

      May 8, 2015 at 12:02 pm

      Wow Chandraka, that really made my day!

      I’m so happy for you that you were able to make this decision and follow your heart and I’m happy for me that I was able to share this personal story (which was scary in itself) so that you could be inspired.

      If you ever get another bout of the shivers come find me on http://www.fromstartuptogrowup.com for a chat!

      All the best on your amazing adventure!

  20. Lawrence Berry

    May 8, 2015 at 2:30 am

    This is a great article, because it shares with others the tough road to taking a leap of faith into the unknown. I experienced the same things you have mentioned here, and I think the biggest thing that hold people back from entrepreneurship or chasing what they really want in life is the fear of the unknown. When traveling down a path less traveled its very scary but it takes a person to reach a breakthrough to change.

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Entrepreneurs

What if Elon Musk Ran Your Business? 4 Lessons From the Real Life Iron Man

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The story of Iron man and Elon Musk starts when Robert Downey Jr. visited SpaceX headquarters miles away from the setting of the first Iron Man movie back in 2007. The actor was inspired to base his character on Elon Musk’s personality. Ashlee Vance writes in Elon’s biographyboth Musk and Stark were the type of men, according to Downey, who ‘had seized an idea to live by and something to dedicate themselves to’ and were not going to waste a moment.” (more…)

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5 Ways to Prepare for Your Entrepreneurial Journey

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There are many ways to get ready for entrepreneurship regardless of whether you’re ready or not. The migration to the unknown will take you through many places, emotions, and people. Your journey will be both easy and difficult, but hopefully in between, you prepare yourself with an expectation of helping people by solving problems. The quest that you are about to enter will be one to remember if you are willing to adapt quickly and not give up.

Arranging for this huge change in your life should be one of the most memorable expeditions that you will ever experience. Looking into the future and being able to lay out a road map for your entrepreneurial journey will definitely be beneficial. Though there will be challenges every step of the way, being prepared will help you achieve your goals more efficiently.

To help you get started, here are 5 ways to plan an entrepreneurial expedition:

1. Form Ideas By Visualizing And Writing Them Down

Before beginning your entrepreneurial quest, brainstorm to come up with many amazing ideas even if you never act upon each of them. It’s always a good thing to write them down on paper, computer or via a mobile device app such as Google Docs. An abundance of suggestions about your processes is better than none or even a few objectives that can possibly help in some way.

The key is to breakdown those ideas to come up with better solutions to move forward in your voyage. See what’s more in line with your mission and values to be effective for your core audience, products or services that you may want to create. Whether you categorize those ideas or check them off one by one, coming up with different concepts will be a great start to your journey.

“Creativity is contagious – pass it on.” – Albert Einstein

2. Begin A Pattern Of Consistency By Quitting Bad Habits

Repetitive actions can present their challenges but if there’s a way to make progress and eliminate bad habits that aren’t hindering your itinerary then keep doing them. Have you ever noticed that negative thoughts, lack of confidence, and no exercise regimen could negate persistence of not only your entrepreneurial journey but other goals as well?

Get your mojo or swagger back by committing to a life of constant and everlasting consistency by stopping eating bad foods, wasting your time with hours of playing video games, watching television and other things that will stall your progress. When you get rid of actions that are slowing down aspects of your life, you’ll begin to pursuing things to help you lay the groundwork for success.

3. Be Disciplined While Listening More

Another way to prepare for your entrepreneurial journey is by being in control of yourself while paying more attention to everything else. It’s quite common to focus on things outside of your realm and instantly become something other than what you see fit. Difficulties can arise if your focal point isn’t there and somehow an opportunity pass right by you.

Mentorship even from a distance from someone that you don’t know can be a key element as you learn the importance of your mission. Listening to podcasts and watching YouTube videos of someone that has validated your idea is a great starting point as well. Mimicking them on some level can help you understand different phases that are ahead and how to deal with them.

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” – Henry Ford

4. Work Effortlessly And Prioritize Your Time

You will have to work extremely hard with an emphasis on actual time value before pursuing your pilgrimage. We often hear about the results of hard work and it sounds cliche but when many other things are happening outside of your control, finding a way to manage your time can become difficult.

Most people will start off alone with zero help in terms of having a partner and putting in 100% effort. You will likely wear multiple hats as the visionary, programmer, marketer, content creator and so on. You may have to function with only 3 or 4 hours of sleep or even none at times while being respectful and cognitive of the time of others as well.

5. Persist Like There’s No Tomorrow While Planning For The Future

What’s in you? Nobody knows the answer to that question but you and the determination for reaching your destination as an entrepreneur. Whatever the answer is, you should be driven with an undaunted passion to pursue your expedition. Go after your dreams with a tenacity that you didn’t know was within your soul and keep pushing no matter what.

Be mindful that your strong pursuit can be done all while determining the proper destination of where you want to eventually end up. Never lose your focus admist numerous distractions that will happen. The emphasis comes from experience along with talking to other entrepreneurs who had similar occurrences at multiple stages of the process.

Put in the work early with the mindset of expecting obstacles and pushing forward pass them.  It will be tedious and preparing for a grind will make your entrepreneurial journey more understandable through tough times. You will be a lot wiser and better after all of the hard work whether it’s considered a failure or success.

Which one of the above 5 ways to prepare for your entrepreneurial journey resonated most with you and why? Share your thoughts below!

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7 Things You Need to Do to Grow as an Entrepreneur

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Startups are on the rise and youngsters are keen to launch their own business instead of a nine-to-five job. As simple as it sounds, opening a business needs patience and the right planning. Moreover, the profits gained can help you meet your financial obligations and realize other dreams.

Young entrepreneurs must learn the skills of investing money within the right channels as most startups fail because of a shortage of funds. Every entrepreneur has a chance to innovate, create new jobs and have an influence on society. It’s our responsibility to continually grow and push forward, usually beyond our comfort zones.

Here are the seven must-learn tips to grow as an entrepreneur:

1. Read Books and Articles

For many new entrepreneurs, your first mentors are usually found in the pages of books and blogs. Much often learned from the writings of others, and fortunately these days, people are sharing their experiences. A survey found that 88% of the world’s wealthiest people read for a minimum of 30 minutes daily. By comparison, only 2% of the overall population reads this much daily.

Read chapters in books, and articles to get new ideas and skills. Some ideas might not be directly relevant to what you’re doing these days however, it could come helpful a year or so down the road.

My advice is to search out those leaders and writers who resonate with you. You’ll understand when you’ve hit on something when you find yourself returning to a book for answers and inspiration time and time again.

“Books give a soul to the universe, wings to the mind, flight to the imagination, and life to everything.” – Plato

2. Perform SWOT Analysis

Business students and old-school marketers should be very aware of mapping out SWOT Analysis charts (Strengths, Weaknesses, Opportunities, Threats). If you’ve never made a SWOT chart, write out the strengths, weaknesses, opportunities, and threats in four quadrants on a piece of paper.

In reality, you’ll jot down a couple of notes on the back of a cocktail napkin, however despite the simplicity, if done right, a SWOT will shed light on crucial areas that require improvement. Most significantly, don’t shy away from the truth. Dissecting your weaknesses isn’t fun however, no good comes from avoiding the fact.

3. Be Willing to Take Risks

It’s impossible to become an entrepreneur if you don’t take risks. Doesn’t matter how many times you’ve fallen. See how many times you stand-up. Being an Entrepreneur isn’t that easy; it’s an up-and-down game like a business. Be willing to come up with new plans even when old strategies are working. It’s through such risks that your business will grow. You’ll learn and meet new partners or investors. Even so, the risks must be calculated. Doing the analysis and making consultations is vital in this case.

4. Open Your Eyes Wide

Many opportunities are arising in the business world every day. For instance, many companies are willing to come up with a mobile solution for a startup without charging immoderate prices. This info can only be discovered if you’re keen.

Before dismissing adverts from websites and mainstream media, conclude if they’re relevant to your business. Also, follow the events happening in the stock market and international business summits. You’ll find the opportunities which will take your business to a new level.

Becoming successful as an entrepreneur is possible if you learn, take risks, evolve, innovate, and stay motivated. You must be realistic regarding your abilities and watch the events that unfold in your world.

5. Lead the Way for Your Team

Young entrepreneurs need to encourage employees and provide help at every juncture. For any young entrepreneur who aspires to be a leader it’s necessary to be:

  • Honest
  • Ambitious
  • Courage and Risk Taking
  • Dedicated
  • A Team-player
  • An effective listener
  • An effective communicator
  • Able to inspire confidence
  • Positive

An entrepreneur who has all the attributes of a leader leads the employees to productivity. It’s essential that the team respects a leader. The hunger and aspirations of the leader to strive for success inspire the employees to put in that extra effort to be successful.

“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell

6. Learn How to Keep Initial Success at Bay

Do not enjoy the shrubs of initial success for too long. Return to the drawing board and draw the future course of action. To move on to the next phase:

  • Utilize local and online channels to make hype for the services
  • Start expanding by hiring employees to enhance productivity
  • Cater to a good segment of the audience by providing various services
  • Re-invest the profitable revenue into new business efforts

Never let the initial success get to your head. The online platform is an ever-changing arena. Analyze what’s working and what new tactics can be utilized to strengthen the market base.

7. Find and Keep Business Partners

You will always go far if you have people to carry your hand during hardship in business. They’ll share ideas that have made them successful and provides you funds whenever necessary. Demonstrating that you are organized, capable, and serious is vital when nurturing such relationships. Keeping records, creating financial contributions to society, and attending forums are some of the choices worth trying.

Being an entrepreneur isn’t as easy as it looks. You’ll face many up-and-downs, risks, financial crisis, and many more. Be ready to face these problems if you want to be an entrepreneur. Entrepreneurship isn’t about making money, it’s about innovating new things and represent new concepts and ideas to the world.

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Transitioning From Employee to Entrepreneur? Try Intrapreneurship First

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Studies show that 15 million Americans are self-employed full-time and that an estimated 27 million Americans will transition from the traditional workforce to full-time entrepreneurship by 2020. Additionally, it is asserted that entrepreneurs are 125% more successful if they have previously been employed in the industry in which they presently do business. This is all great news on many levels.

Chances are, if you are reading this article, you are considering transitioning from employee to entrepreneur, or perhaps you have already made the shift. I get it. I am one of the millions who has made the switch – trading stability and comfort for passion and freedom. However, if you are a potential full-time entrepreneur, there are many things to consider before making the leap.

How will I support myself and my family in the initial stages of development? What do I do if I fail? How do I maintain the drive needed to make a business successful? How will my business harness the creativity and innovation required to thrive in the marketplace? These are all valid questions and should be considered deeply.

If only there were a training ground to test your management capabilities, gain knowledge, think innovatively and be solution-focused. But, wait, there is. Your current employment can offer these opportunities and more – through intrapreneurship.

By definition, an intrapreneur is an employee of a company who has adopted an entrepreneurial mindset. Intrapreneurs are highly motivated self-starters and innovative, solution-driven thought leaders, who work within an organization. Because of this definition, acting in an intrapreneurial capacity in your current place of employment makes a great deal of sense when considering the move to self-employment. You can use your current employment status as a testing ground for where you want to be.

Here are four reasons why intrapreneurship can work for you:

1. See a problem. Solve a problem

All businesses should be designed to fulfill a need. Just as your own business should be able to justify its existence in the marketplace, initiatives within an organization should do the same. Closely examine processes and products in your place of employment. Determine what could be executed more productively. Alternatively, design a new initiative to creatively meet and exceed customer expectations. Acting in this manner will prepare you for building the structure and mission of your own business.

2. Creatively capitalize on skills and talents gained outside your employer

In many instances, we separate business from personal, and there are many good reasons for this approach. However, there are notable skills and talents used in your personal life that are transferable to the workplace. For example, if you engage in team sports, use your team building skills and charisma to involve your colleagues in projects.

If you love to read fiction books, integrate the creativity of the stories to bend the thinking of traditional methods of operation. The possibilities are many. Business owners rely on all life experiences, directly or tangentially related, for the benefit of their enterprises.

3. Intrapreneurship is for all employment levels

If you think intrapreneurship is only for c-suite executives, think again. Intrapreneurship is for the mailroom to the boardroom. As noted in the definition, intrapreneurship is about being a self-starter. You do not need permission from anyone to be highly motivated. Just as all parts of our bodies have a function, so do all positions in an organization. Even if you feel your position has no purpose in your organization, make one. We all have to start somewhere in our entrepreneurial journeys, so start right now, where you are.

4. Experiencing failure is inevitable. Move forward anyway.

All of us will experience failure at some point and multiple times as well. Failure will happen regardless if you remain employed or set out on our own. Be bold enough to move forward with establishing your voice and your place anyway. Business and life are about forward movement. Decide now what next step you will take if you fail. There is always a path forward. Get used to the possibility of your ideas being rejected and your designs being flawed now, so when you are a full-time entrepreneur, you will know how to advance.

Whether you are at the infancy stages of developing your own business, currently self-employed or even wish to remain an employee, establishing yourself as an initiator and innovator can reap many benefits for you and your company. That is the beauty of it.

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