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Harnessing Your Emotional Intelligence as a Female Entrepreneur



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Women in the workforce hear it all the time: “You’re so emotional.” It’s a criticism levied at women (usually from men who are afraid to express their own feelings). The subtext is: “You’re too emotional to lead, to make levelheaded decisions, to be a grown-up.”

It’s infantilizing, damaging, and worst of all, aims at our core strength. Because our ability to feel, sense, and manage our emotions is actually our superpower. 

Women have a stronger drive than men to connect emotionally with other people, and that has both biological and social roots. We’ve evolved for and been trained all our lives to connect emotionally—and that ability is an asset with real economic value.

It’s what our realtor used to win our trust when my husband and I bought our house, for example, and it can be what you use to attract customers who are thrilled to work with you and pay you well for the value you add to their lives. To do that, you need to leverage your emotional intelligence in a cornerstone of entrepreneurial life: sales.

Specifically, within the new model of sales for which women are primed for success. In this article, I’ll share some tips on how to amplify your empathy and apply your innate emotional intelligence to sell more and forge lasting customer connections.

Emotional Intelligence and the Old and New Art of Sales

We’re all living in a messy, in-between moment when the old way and the new way of doing sales coexist. In comparing the two, the one thing that sets them apart—emotional intelligence—becomes impossible to ignore.

When it’s missing, salespeople tend to do whatever it takes, such as reaching out blindly to prospects using mass cold calls and other aggressive, impersonal tactics. They ignore or push past objections, sticking to a script ,and try to talk the other person into saying yes.

The new way, in contrast, puts emotional intelligence at the center of everything that happens in the sales process. As a seller, your primary aim is to understand the customer’s needs or problems, and you do that by listening—not just to respond, but to understand.

You get out of your own head and into the customer’s by paying attention not only to what they’re saying, but also how they’re saying it. Your focus, instead of being on expressing yourself, is on serving the other person, which is what women are socialized to do. This emotionally informed sales process works better and feels better for everyone.

Empathy is Essential

Empathy, which is the ability to feel what someone else is feeling, is a crucial piece of emotional intelligence. It involves not only reading someone else’s emotions but also sharing them. To build and maintain your customers’ trust, it’s essential that your customers see that you genuinely care about them.

Let’s look at my fitness coaching business as an example. My ideal customer was a woman who wanted to take control of her health and her body image but couldn’t do it alone. Before she found me on Instagram, she was feeling pretty crappy about her body. She probably experienced anxiety about her health, confusion about what to eat and how to exercise, and shame for not living up to her aspirations in these areas.

That is not the headspace of someone who’s ready to shell out serious money for high-end fitness coaching and dive into the program with unstoppable enthusiasm. To be ready to buy, she needed to feel convinced that her problem was solvable, excited that I had the right solution for her, and confident that with my help, she would be capable of producing the results she wanted. My job was to lead her down that path from anxiety and self-doubt to trust and self-empowerment—to show her that I empathized, and genuinely care. 

The best news: as a woman, you already have an advantage. Because research shows that women generally tend to demonstrate greater empathy than men.

“Between stimulus and response, there is a space. In that space lies our freedom and power to choose our response. In our response lies our growth and freedom.” – Viktor E. Frankl

How to Strengthen Your Empathy 

OK, you’re thinking. I’m a woman, but sales still freak me out. What if my feeling-with-others tools are a little rusty? Intentional practice can strengthen your empathy and keep it top of mind. Incorporate these into your everyday life to amplify your empathy:

Talk to new people. Invite a casual acquaintance out to lunch to get to know them better or strike up a conversation with that neighbor you always wave to but have never actually met. 

Practice curiosity. In every conversation, make curiosity your highest priority. Go beyond the usual small talk with deeper questions that provoke more intimate, genuine dialogue. Follow that up with great listening. 

Try out a different life. Get out of your comfort zone and try on a new outlook by doing things outside your normal routine, which can open your mind to the ways other people’s lives and views are different from yours. Start by traveling to a new place. Do something you’ve never done before, like playing a new sport. Read books about people who are unlike you.

If you do a few of these things every day, you’ll quickly notice your instinct for empathy becoming stronger. 

Managing Your Emotions During the Sales Process

Empathy is just one piece of emotional intelligence you’ll need to master sales. Another is managing emotions. That’s the skill that will allow you to disconnect your ego from the result of the sale, and meet your customer where they are. 

If you’re emotionally hung up on whether you’ll get a yes or a no, there’s no way you’ll be able to listen with empathy and adapt your response according to the customer’s needs. You’ll end up interpreting every objection, question, or refusal as a personal attack, and that can leave you feeling nervous, angry, or dejected. With those emotions in the room, you’d be amazed at how quickly the sales process can unravel.

There’s an easy perspective shift that solves this problem immediately: the sale isn’t about you at all—it’s about the customer. If you’re thinking too much about yourself, you’ll get stuck in your head when you really need to be in their head. They need you to help them solve a problem, so the more you focus on listening to them and showing them how your solution will improve their problem, the easier it will be to take your ego out of the equation.

For my students who have trouble managing their emotions during sales conversations, I do recommend using practices like affirmations, mantras, and meditation to get in the right mindset. During the conversation, check in with yourself occasionally and ask who you’re paying attention to, yourself or the other person. If you apply these simple practices regularly, pretty soon you’ll approach every sales conversation with excitement and a sense of possibility.

Mirroring Your Customer

Once your ego is in check, you need to meet your customer where they are emotionally. Mismatched vibes are uncomfortable. Just imagine, if you were a woman on a mission ready to get the job done and the salesperson was the definition of zen, would you think she was the right person to help you?

You want your customer to feel you’re on the same wavelength. So, mirror their emotional state and energy level at the start of the sales conversation. This will make them more open to following as you guide them toward the emotional state you want them to be in. 

That’s not to say if someone comes to you frustrated, you mirror that and spend the entire conversation feeding each other’s annoyance. Instead, show that you get their frustration, then lead them toward relief by explaining how you can solve their irritating problem.

Paying Attention, Every Day

I hope you’ve realized that if you pay close attention to this crucial skill set, you can strengthen it just by going about your daily life. No need to set aside time to practice, meditate, or reflect.

Just keep doing what you do—working, studying, shopping, playing, socializing, caring for others—but with a more conscious awareness of the emotions in and around you. Who’s feeling what? How can you tell? How can you make them feel better and strengthen their connection with you?

Cultivating your emotional intelligence is good for all your relationships, but pay special attention to how it affects business interactions. As a customer, when have you felt thrilled about a purchase? Underwhelmed? Now, whenever you buy something, notice those feelings and try to identify where they come from. 

This deliberate practice and heightened awareness will strengthen your emotional intelligence, and soon you’ll feel like you can almost read your customers’ minds. You’ll empathize, mirror them, and create lasting connections that will serve you, your brand, and, most importantly, your customers, for the life of your business.

Karrie Brady is a seven-figure entrepreneur and an online educator passionate about putting more money in the hands of women everywhere. Dedicated to making the world of entrepreneurship more accessible to her clients, Karrie has helped thousands of women build an online business according to their own rules, personalities, and preferences. At just twenty-five, Karrie has appeared in Forbes, Authority Magazine, and Medium and been featured with Thrive Global and Create & Cultivate. She lives in Los Angeles with her husband, their two kids, and three rescue dogs. For more information, visit

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10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches



Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

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How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales



big data strategy

Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

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Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business



celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success



augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

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