Connect with us

Entrepreneurs

5 Reasons Why Your Business Needs a Mobile App

Avatar

Published

on

mobile app
Image Credit: Unsplash

The current trend of mobile apps has gathered different opinions. Some business owners think that the entire concept of mobile app development is a luxury which only big enterprises can afford. The other segment of people believe that mobile apps are the easiest way to bring a significant difference to the business.

But, you will find a majority who are of the opinion that mobile apps can work wonders for the startups as they can gain great momentum. Well, today’s trend has already spilt the beans and now we all know the truth. So, what makes it important for a business to consider a mobile app?

Here are 5 of the most fascinating reasons your business needs a mobile app:

1. Enhanced visibility

According to the reports of Geekwire, Americans spend around 162 minutes on their smartphone every day. Though, they might be using only specific apps of their interest. But, even for this, they will have to scroll and take a glance at the various apps before actually installing their preferred one. This process, unknowingly, gives you a chance to get noticed among your target market. Having a catchy app icon, text or image can hardly go unnoticed by the users. This, in turn, can prove beneficial for your business.

2. Improved customer engagement

No matter what your business is about, whether you are selling a product or a service, your customers will need a way to get in touch with you. How about having a messaging or a helpdesk feature within your app? The way you correspond with your customers can bring a considerable difference in customer engagement.

Let’s take an example – If you have a restaurant and have come up with a mobile app; the customers who wish to dine in won’t have to call and book. With the app, they can simply book their table with just a few clicks on the app. Isn’t that more feasible to your customers? Adding some more advanced features like reviews, ratings and a helpdesk can significantly contribute to improved customer engagement.

3. Brand recognition

Did you know? A mobile app can greatly assist in building brand awareness. Let’s break the term brand recognition into two to make it easily understandable:

  • Brand: A mobile app acts as a billboard sign for your business. With it, you can resort to different ideas that complement the nature of your business. You can make it look conventional, functional, stylish or even informative – it totally depends on you. But, try to build an app that has features to fascinate your customers at once. Remember, a beautifully designed app loaded with great features and it is surely going to catch the eyeballs of your target segment.
  • Recognition: Your efforts must focus on engaging your target segment with your mobile app. The sooner you reach your goal, the more they will get inclined to buy your service or product. This is termed as ‘effective frequency’ in the world of advertising. Your target market should notice you frequently and that’s all you need for brand recognition.

4. Direct marketing channel

A mobile app can serve many functions – it provides general information, user accounts, booking forms, messengers, prices, news feeds, search features and much more. So, you are free to provide as much detail as you want to your customers on the app.

When there are special sales and promotions going on, you can easily flash them on your apps. Additionally, with the feature of push notifications, you can get closer to your target audience while having a direct interaction with them. In short, you can remind your customers about the products, services, special offers or promotions directly through your mobile app whenever it is required.

In a way, your mobile app becomes your direct marketing channel for your business as it keeps your target audience informed about the updates of your business, products, and services.

5. Loyal customer base

This is one of the most important reasons for building your own mobile app. There is a huge advertisement happening around us. You see different roadside billboards, banners, newspaper ads, flashing signs, coupons, flyers, websites, Facebook ads, emails and much more. The level of impact created by these advertising techniques is not that strong. It will definitely increase your customer base, but the process will be gradual.

On the other hand, the mobile app can make a direct connection with your target customers. It makes you feel like your business is just a fingertip away from them. So, focusing on frequent interaction with your customers can ultimately lead to brand loyalty.

For instance, Starbucks follows a unique star point system in their app. So, whenever a customer visits the outlet, he/she will be rewarded with the stars. In order to earn more reward stars, a customer stays loyal by coming back again. Thus, you get a loyal customer base.

With so many benefits that a mobile app offers your business, it is clear that considering it will definitely turn out to be in your favor. Whatever way you choose, a mobile app is surely going to be a standard element of the business in future. So, take your call – gear up, walk with the trend and get ready to make your business successful.

Nirav Shastri is a Sr. Digital Marketing Strategist at Space-O Technologies, Mobile App Development Company. He has 7+ years of experience in the Information Technology industry that inspires him to share his knowledge and experience through articles. He also spends his time reading about new technology and watches motivational videos. If you have any query relating to business mobile app development, feel free to connect with him on LinkedIn.

Entrepreneurs

4 Steps for Leading With Honesty and Openness

Avatar

Published

on

Image Credit: Unsplash

In my 14 years as an entrepreneur, I’ve seen many times that open, honest, vulnerable leaders see better results than those who always want to look like the smartest or most powerful person in the room and don’t communicate from the heart. (more…)

Continue Reading

Entrepreneurs

Entrepreneurship is the Future of Employment

Avatar

Published

on

Image Credit: Unsplash

We are in the midst of a job revolution due to industry change and rapid evolution of technology. Exponential technologies like AI, robotics and automation are predicted to replace many jobs and new inventions will make old technology obsolete. The McKinsey Report states that 15-30% of jobs could be displaced by 2030. (more…)

Continue Reading

Entrepreneurs

How to Start Journaling for Entrepreneurial Success

Avatar

Published

on

Image Credit: Unsplash

As an entrepreneur, journaling can be a powerful tool for both your personal growth and the growth of your business. When you start writing about your thoughts and feelings, it can improve your mental health and emotional wellbeing. Journaling is an excellent method for expressing your emotions, as well as engaging with stressful events in a structured way. This allows you to better process and learn from them. With the benefits outlined above, the question then becomes: as a busy entrepreneur,  how do you start journaling? In today’s article, I’ll show you how. (more…)

Continue Reading

Entrepreneurs

4 Underrated Skills You Can Leverage to Reach New Clients

Avatar

Published

on

Image Credit: Unsplash

As a sales pro, it probably comes as no surprise to you that you are just as much a sales tool as the product or service you’re choosing to sell. When speaking with your audience or following a new lead, you are the face and voice of the product, and you make a subconscious impression on your customer that will ultimately impact their response to your pitch. (more…)

Continue Reading

Trending