Trust is a vital element to business. Potential customers need to feel they can trust the company they are doing business with, and this factor gives companies the edge over their peers. When researching a service provider, a company may trawl through ten or twenty businesses online who all essentially offer the same service or product.
If your company can convey the impression of a trustworthy brand, it is statistically more likely to be chosen. It is said that if a customer has a bad experience with a company they will tell 10 people about it. If they have a good experience they are likely to tell one. Due to this, making your company stand out as a trustworthy brand can avoid negative feedback and a bad customer perception.
Here are 8 things you can do to make your online business look legit and trustworthy:
1. Don’t use generic templates for your website
It is important to keep a unique edge to your brand in order to stand out. When meeting a person, we make a judgement on them within three seconds. Imagine this is the same philosophy when someone views your website. It needs to stand out, for all the right reasons.
If you use a generic template, it shows a lack of imagination and effort. Developing a unique style that is memorable is a useful way to keep your name in the forefront of a customer’s mind. This doesn’t mean a site full of plug-ins and gimmicks, but one that gives concise and helpful information to a customer in a unique and user friendly way.
2. Provide social proof via testimonials
People believe people. They may distrust your business by default as there are professions that people are unfairly prejudiced against. If you can provide authentic customer reviews which convey the trustworthiness of your brand, as well as excellent product provision, it will give reassurance and confidence to the potential customer.
3. Create a helpful, rich and value-based content resource
You want people to buy your products or services. That is essentially why you have a website, as a shop window to your business. You also need to give a deep insight into what you are offering the customer, and this does not just mean the product or service. This means selling your online brand not just as a product, but as a brand.
It is your job to draw the customer in and give them a reason to believe you are a trustworthy brand. Fill them with confidence that you provide an excellent service, are customer focused and that they matter to you.
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton
4. Make it easy for customers/prospects to reach you
When a customer decides to commit to your brand, they need to be able to reach you in the format they choose. Contact information needs to be displayed clearly and offer a variety of media of contact. You need to offer phone, skype, email, social media and business address. In addition to this, make sure there is a realistic timeframe given on your site as to when the customer will hear back from you. Have phones diverted to mobiles if you are on the move. If there is an online contact form on your site, give a clear impression of when a customer may expect to hear back from you.
You will lose business if customers have the impression that their business is not important enough to them to return a phone call. They will assume that this is your attitude in business as well and this does nothing to building the impression of a trustworthy brand.
5. Regularly update your website
Keeping your website regularly updated is vital as a staid, old fashioned site gives the impression of a staid, old fashioned online brand. Keep the website full of new information. For example, if your industry has big stories in the news, add links or reviews of these stories on a blog. If you have introduced a new product, add it to the site as soon as possible.
Keep an eye on the styling of your website. Create an online brand that is modern, sleek and has the same feeling as your business. Make sure there is no out of date information and remove anything that is no longer relevant.
If a customer can see that you have not updated the site for a while, it does not create a dynamic impression. Creating a trustworthy brand involves making the customer feel that you care about their business, so you will care about them.
6. Stay active on social media platforms
Social media is a massive marketing tool in today’s business world. Get active on as many platforms as you can. Make sure these are regularly updated as well as your site. It will help your online branding if a customer feels you are a presence on social media. Many people use social media many times a day, and you need to fit into the way your customer thinks and works.
If you are in a business that targets 18-30 year-olds for example, you may get most of your business as a result of being seen on Facebook or Twitter. Do not dismiss social media as an add-on, make it a focal point of building your online brand.
7. Show reviews and encourage your customers to post reviews
Make sure you show your customers what you have done and that you have satisfied customers. However, it’s easy for people to assume the reviews might be fake. It’s advisable you offer a way for your customers to submit their feedback/testimony about their experience with your product or service. This reassures your prospects about the authenticity of the reviews and testimonials submitted on your website.
Posting real reviews, with names and locations, pictures constitutes to an effective trust element. Let them read case studies of work in your industry or work you have done and encourage them to give feedback. Make them feel their views are important to the business.
8. Put your audience in the center of the stories you tell
Customers want to feel important. They want to feel that you really care about them and their job as individuals. You need to remember that the customer is at the heart of your business. No customer, no business, no revenue.
“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” – Jeff Bezos
In summary, there are simple yet effective ways of establishing a trustworthy online brand. Follow these suggestions, take your focus off the product and how wonderful it is, and put it on your customer. That is the essence of creating a trustworthy online brand.
What do you think is the most critical aspect of a business in today’s world? Let us know your thoughts in the comments below!
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By investing your time and effort in networking, you will gain more business through the relationships you make
Are you completely new to networking?
Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.
It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?
Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.
Rock up with confidence
If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.
Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!
Where to go networking
If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.
For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!
If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.
Get more leads and referrals
This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.
Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.
When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!
Grow your business
By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.
We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.
2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.
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