The world of iPhone, Android and iPad apps today is an extremely competitive one. With 1000’s of applications available, how do you set your app apart from the rest?
The following is a summary of the 10 things every top-selling iPhone, Android & iPad app needs to be successful.
10 Features Of A Top Selling Smart Phone App
It Needs Superior Performance
Probably the most important factor in having a top-selling app is the performance. Developers must take ample time testing and retesting the app for problems that arise before putting it out on the market. Under no circumstances should an app be put out on the market with performance problems. An app that works great and uses very little battery and cpu power is sure to shine.
Checkout uTest.com for a community of experts who can test your app and send improvement ideas your way.
You Need A Creative Marketing Plan
Once your well-tested app is developed, you must create a unique yet effective marketing plan. Become well versed on what your top competitors have in common and use this to your advantage to create a plan that separates you from the rest. The use of advertising and technology can work hand in hand to create the proper amount of buzz.
Don’t forget about tried and true measures such as press releases. You may also want to fire up a Twitter, Facebook & LinkedIn Account and start following people in your targeted audience.
Your App Must Be Compatible
In order to have a top-selling app you must create an application that is completely compatible with the platform that it is developed for. Being sure to tailor the features and characteristics for each specific platform will help make users comfortable in using your app, thus increasing your popularity and sales.
You Must Have SEO and ASO Optimization
You cannot underestimate the importance of SEO and ASO optimization. Over half of downloads for apps come from individuals performing a keyword search. Be thoughtful in your app store description and use quality images in order to achieve top store rankings. Don’t forget to optimize your keywords for use on search engines like Google, Yahoo and Bing.
Your App Must Have A Fast Loading Time
In a society of fast is better, app users do not want to wait for an application to load. When developing your app, aim for under 5 seconds of loading time. This will keep users engaged and avoid complaints of long wait times.
You Must Integrate Social Media
There are millions of social media users at any given time. This gives you direct access to these individuals that can help get the word out about your app, but make sure and have a strategy in place. Be sure to utilize the four main social media giants and network with review sites that can provide critical advice on what works and what doesn’t. In addition, blogs can be the catalysis to get the word out about your app.
No Freezing or Crashing Of Your App
It is very important that when developing a top-selling app that all of the kinks are worked out. An app that freezes or crashes is sure to be on the bottom of the list for buyers.
If your application is complicated, creating a second thread for your app to run on may be a solution. In addition, making sure the platform is compatible will help to alleviate problems such as freezing.
Release A Free Trial Version To Begin With
When searching for apps to download, most people gravitate towards the free versions. Having a free trial version of your app can drive users to buy the full version with in app purchasing. It is also important to set a competitive price for your app once users are ready to buy.
Keep Your App ‘Ad Free’
This may be controversial because ads do have their place and they allow developers to make extra money. However, an app that is constantly interrupted with ads and banners is not going to rank high on the list for users.
It is best to create a quality paid app that has very little interrupting ads.
Your App Needs A Usability Factor
Top selling apps should add some sort of value to the user. Creating a unique and usable app helps to set you apart from the thousands of other apps.
Designing an app that helps with a task or provides guidance for something sells well and requires repeated usage.
Having a top-selling Iphone or Ipad app is not easy. It is possible however with the right steps taken and the right amount of planning to attain a top-selling app. Be diligent, be creative and develop a quality app that users will need and want.
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