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3 Little Known Books Every Entrepreneur Should Read

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Last year, I caught a lucky break. I was working a dead-end job at a bank and hated every minute of it. Until one day, I sent an email to one of my favorite online marketers on a whim. I pitched him an idea for a new product to build and sell.

He liked the idea so much that he hired me as a contractor, on the spot. I quit my job and it felt amazing. Until I realized one huge problem: I was completely unqualified for the job. I was a data-driven, numbers geek with zero writing or sales experience. Yet, I was hired to do marketing that would be seen by millions.

So over the next 16 months, I asked everyone I knew and respected how to become a world-class marketer, fast. And it worked. I went from an excel whiz to a professional copywriter who’s sold millions of dollars worth of products online.

One of the biggest keys to my success was reading books. But not just any books. It had to be the best. There are a long list that you’ll find almost anywhere for entrepreneurs and marketers but there are three books below that not very many people know about but it can change their life.

Here are three must read books that very few people know about:

1. The Confidence Game: Why We Fall for It. Every Time by Maria Konnikova

maria konnikovaWords have power. And depending on the words you use, you can express:

  • Extreme happiness (“Thank god for this!”)
  • Your love for someone (“Will you marry me?”)
  • Or your deepest regret (“I want to die.”)

People have gone to war over words (The Declaration of Independence). And people have been inspired to stand against the world for a cause they believe in (“I have a dream” speech). It’s clear that words can inspire, convey life-changing thoughts, and express deep emotion.

But they’re also the exact tools con artists use to thrive. And in the book The Confidence Game: Why We Fall for It . . . Every Time, you get a glimpse into the world of how con men use stories, words, and emotions to rip off the masses.

Note: I do not think marketers should read this book to do any scamming or manipulating of their own. No. The reason marketers must read this goes much deeper. It gets into how to inspire others to take action. Consider this: the only thing that separates a con man from a great salesperson is intent.

For example, Dale Carnegie’s How to Win Friends and Influence People is known as the bible of conmen, but it’s also considered a staple on the shelves of all successful business people. See how it gets tricky?

The book is packed with jaw-dropping stories. But one of my favorites involves Victor Lustig (the man who sold the Eiffel Tower — twice!) and Al Capone (one of the most famous mobsters of all time).

I won’t spoil it by giving away the details. But let’s just say the con man (Lustig) is one of the few people who ever deceived Capone and lived to tell about it. You have to check it out.

“We aren’t robbers, you and I. To rob a fool, you don’t need knives: Just flatter him, tell him sweet lies, And he is yours for life” – Maria Konnikova

2. The Entrepreneur’s Guide to Getting Your Shit Together By John Carlton

John CarltonJohn is a copywriting legend. He pioneered many of the marketing tactics we take granted today. Some say he’s the most ripped-off copywriter alive. In fact, a lot of modern day ads are blatant plagiarism of some of his most successful pieces.

Even still, Carlton doesn’t care. You can steal his words, but you can’t take his swagger and deep understanding of what makes people buy. And that swagger and psychology shines through in his copy. Try reading something he wrote without feeling something well up in your chest and stir you to act.

I’d recommend reading this one with an eye to 2 things:

1. His style. You can soak up his years of marketing knowledge just by giving this one a close read. It’s spunk combined with direct response combined with vivid imagery, and it’s artfully done.

2. How to start your own business. This book is a great guide for getting started as a freelancer, business owner or even an employee who’s going to take control of their career destiny.

Carlton’s been around the block a time or two, He’s gotten a few scars. And rather than make the same mistakes he made, you can get some of those lessons directly from this book. Get it now and get your stuff together.

 

3. Power Questions: Build Relationships, Win New Business, and Influence Others By Andrew Sobel

Andrew SobelAndrew Sobel is a high-ranking business consultant who regularly gets in front of billion dollar executives. His secret? It’s not fancy tricks or cheap sales tactics. Nope. It’s a simple concept we’ve all been using since we were kids: asking questions.

Selling is not about cramming your product down the other person’s throat. It’s about catering your solutions to your prospects exact needs. How do you uncover those needs in the first place? Well, Sobel proves that one of the best and only ways to do that is asking good questions.

And the 200+ questions Sobel presents in this book have all been tested at the highest level of sales (where the decision can take up to 6 months) and millions of dollars are at stake. While this book contains tons of answer-eliciting questions, it’s also a masterclass in storytelling.

“Every interaction is an opportunity.Every action has an impact.Every moment is a choice.Are you choosing the impact you want to have?” – Mindy Hall

Have you read any of these books before? Which ones? What did you think? Leave your thought below!
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Entrepreneurs

10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches

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Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to sca.auction.

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

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Entrepreneurs

How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales

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big data strategy

Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

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Entrepreneurs

Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business

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celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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Entrepreneurs

9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success

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augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

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