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Why Global Influencers And Entrepreneurs Use Stories To Start Movements

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A lot of my time currently has been spent studying successful people and global influencers. The one’s who have started global movements all seem to have one critical skill; they are great communicators who use stories to effectively get their point across.

The idea of stories has been around for thousands of years but more and more it’s becoming the most important way to communicate. I was listening to a podcast interview with a Ted Talk expert the other day who suggested that up to eighty percent of communication is best done through story telling.

He explained that the reason why people in business fail at communicating is that they don’t use real world stories. My recommendation to you is to investigate the art of storytelling as much as you can. It’s a skill that will help you in whatever you are doing, and it’s something that can always be improved upon.

The five reasons stories start global movements are:

1. Stories inspire

Out of all the reasons why stories start global movements, the number one reason is that they inspire people. A movement is a group of people that all believe something similar and form a community around this idea or belief.

Movements are made up of people, and people are moved by other people. In order for people to move people (I hope I’m making sense), there has to be some human element that moves them into action.

Action requires people to feel differently than they did before and the best way to do this is through a story. See if you look at every successful business, brand, location or person (all could be considered movements) they were all started by someone who shared a story.

Through my research, there was not a single example I could find where a story wasn’t responsible for a movement. When someone attempts to influence you with facts, chunks of data, and content that is not story based, you start to feel like you are in some boring corporate presentation.

Stories have the power to inspire people because they are relatable and something that people can grab hold of. The way people latch onto a story is through finding a story in their own life that aligns with the story being told by the person starting the movement.

For example, when Wholefoods says that they stand for more than just healthy, and they are about food that nourishes, win-win supplier relationships, satisfying customers, food education, and advance environment stewardship (I’ll be honest I have no idea what this is), some of what they stand for connects with me.

Now not all the things they stand for align with me personally, but their point about food education aligns with me because I never got food education in school and I wish I did. If I was given food education, then I may have a much better level of health than I do now.

So my point is that I have taken one part of the Wholefoods story, and then applied part of my own story to it, and that’s what inspires me to be part of their global movement. If they tried to get me onboard through something other than the story of their vision and why they began, I wouldn’t have the leverage needed to be inspired by them.

“What a company sells doesn’t inspire me, it’s why they sell it that inspires me and their story is what delivers that message”

2. Stories are personal and require vulnerability

Think about when you buy something. Why do you ask people you know about their experience of the product you want to buy? Simple, because the story of how they use it is personal and free from advertising hype and marketing spin.

The reason you ask your friends about a product is because you are more inclined to listen to a story about it from someone you trust because then it’s a personal shopping experience.

Stories ae powerful because nine times out of ten they are personal. To share personal stories, like the ones I share on Addicted2Success, requires some degree of vulnerability. Not everyone wants to share a personal story because they are worried what others might think about them after reading it.

Well, if you haven’t figured out already, I don’t really care, and you shouldn’t either. For me, I want to be part of a global movement, and I know that the only way to do this from experience is by being real. It requires me to put myself on the line and not to be afraid or blocked by fear.

The more vulnerable you are about sharing your deepest darkest stories, the more likely you are to have people join your movement. One of the best examples I have seen of vulnerable storytelling was from a fellow success junkie Lewis Howes.

Now here’s a guy who some might perceive to be a tall, athletic, footy jock kind of guy that has always been “Mr Popular.” Lewis shared a few years ago his story of how he was raped by another boy when he was a kid.

Sharing this type of story would be considered by most to be career suicide, but Lewis has built a global movement of millions of people by being vulnerable and sharing his story. It’s what the 0.1% of people do like Lewis, such as telling vulnerable stories, that creates success and can lead to global movements.

Stop being afraid and don’t just share stories, make them vulnerable and personal wherever possible.

3. Stories create raw emotion

To get any person to take action towards anything, or to get someone to join a global movement, you must use emotion. Emotion get’s people to take action and it taps into our human potential in every sense of the word.

When you tell a great story, if you’re doing it correctly, there should be raw emotion behind it. If you look at well-known singers that make the big time, the one thing they do is deliver songs (a form of a story) with raw emotion.

The difference between singers who make it and singers who don’t are the one’s that make it link their heart and communicate emotion with every single performance. As thick as your skin can be, it’s hard not to be moved by a story when it makes you feel some type of emotion.

Those of us who have done sales training know that people don’t make buying decisions based on logic; they make buying decisions based on emotion. If you make someone feel really good, even if your product is not the best in the market, there is a high chance that the person will buy from you.

“Stories create emotion and emotion is like a magnet that brings people towards your movement faster than you have ever seen before”

4. Stories are unforgettable

As many of you know, I have been doing Toastmasters to improve my public speaking skills because it’s helping me with my vision to inspire the world. One of the first questions I had when I started was “how the heck do I remember all the words in the speeches I write?”

I reached out to my network, and the response was interesting. Apparently, the reason why I would often forget words in some presentations was that I was supposedly speaking about something I wasn’t passionate about.

See, it turns out that when you tell stories, you are speaking from experience, and often on things that you are passionate about. When you try and communicate without stories, it’s easy to forget things because you are asking your brain to remember something that frankly, you don’t give a damn about!

Global influencers use stories because they don’t have to remember them. They can get up and tell a story for hours without forgetting any part of it because the story is something that is easy to remember.

The same is true for the audience. Stories are unforgettable and can attract people to a movement because they are very hard to forget if told well with the right ingredients. So many times in business I share stories with perspective clients when the product I am offering is by no means the best thing they can get.

To my surprise, these perspective clients usually go with me, not for the product I am offering them, but for the unforgettable stories that I shared with them about why I do what I do. By looking at every article I have posted on Addicted2Success, you will see that almost every single one is made up of powerful stories that have happened to me.

The reason for this is because that’s how I get people to join our movement and for them not to forget what we stand for. Stories are the reason why I get so many people reaching out via social media and why our movement is growing stronger than it ever has before.

People want to be inspired, and the best way to do that is to make them never forget you through the power of stories!

5. Stories demonstrate growth

The key reason why global influencers use stories is because a story does one very powerful thing; a story demonstrates growth. If you analyse what a lot of stories are made up of you pretty quickly realise that they have a starting point and an end point that demonstrates some type of change or growth from where the story initially began.

It’s this growth that people are attracted to because the natural reaction when you hear a story that includes growth is to say to yourself “if they could do that then maybe I could do that, or maybe I could overcome the same thing they did.”

What story do you have that inspires people? Share your answer in the comments section below or on my website timdenning.net and my Facebook.
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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

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A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions

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