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Why Global Influencers And Entrepreneurs Use Stories To Start Movements

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A lot of my time currently has been spent studying successful people and global influencers. The one’s who have started global movements all seem to have one critical skill; they are great communicators who use stories to effectively get their point across.

The idea of stories has been around for thousands of years but more and more it’s becoming the most important way to communicate. I was listening to a podcast interview with a Ted Talk expert the other day who suggested that up to eighty percent of communication is best done through story telling.

He explained that the reason why people in business fail at communicating is that they don’t use real world stories. My recommendation to you is to investigate the art of storytelling as much as you can. It’s a skill that will help you in whatever you are doing, and it’s something that can always be improved upon.

The five reasons stories start global movements are:

1. Stories inspire

Out of all the reasons why stories start global movements, the number one reason is that they inspire people. A movement is a group of people that all believe something similar and form a community around this idea or belief.

Movements are made up of people, and people are moved by other people. In order for people to move people (I hope I’m making sense), there has to be some human element that moves them into action.

Action requires people to feel differently than they did before and the best way to do this is through a story. See if you look at every successful business, brand, location or person (all could be considered movements) they were all started by someone who shared a story.

Through my research, there was not a single example I could find where a story wasn’t responsible for a movement. When someone attempts to influence you with facts, chunks of data, and content that is not story based, you start to feel like you are in some boring corporate presentation.

Stories have the power to inspire people because they are relatable and something that people can grab hold of. The way people latch onto a story is through finding a story in their own life that aligns with the story being told by the person starting the movement.

For example, when Wholefoods says that they stand for more than just healthy, and they are about food that nourishes, win-win supplier relationships, satisfying customers, food education, and advance environment stewardship (I’ll be honest I have no idea what this is), some of what they stand for connects with me.

Now not all the things they stand for align with me personally, but their point about food education aligns with me because I never got food education in school and I wish I did. If I was given food education, then I may have a much better level of health than I do now.

So my point is that I have taken one part of the Wholefoods story, and then applied part of my own story to it, and that’s what inspires me to be part of their global movement. If they tried to get me onboard through something other than the story of their vision and why they began, I wouldn’t have the leverage needed to be inspired by them.

“What a company sells doesn’t inspire me, it’s why they sell it that inspires me and their story is what delivers that message”

2. Stories are personal and require vulnerability

Think about when you buy something. Why do you ask people you know about their experience of the product you want to buy? Simple, because the story of how they use it is personal and free from advertising hype and marketing spin.

The reason you ask your friends about a product is because you are more inclined to listen to a story about it from someone you trust because then it’s a personal shopping experience.

Stories ae powerful because nine times out of ten they are personal. To share personal stories, like the ones I share on Addicted2Success, requires some degree of vulnerability. Not everyone wants to share a personal story because they are worried what others might think about them after reading it.

Well, if you haven’t figured out already, I don’t really care, and you shouldn’t either. For me, I want to be part of a global movement, and I know that the only way to do this from experience is by being real. It requires me to put myself on the line and not to be afraid or blocked by fear.

The more vulnerable you are about sharing your deepest darkest stories, the more likely you are to have people join your movement. One of the best examples I have seen of vulnerable storytelling was from a fellow success junkie Lewis Howes.

Now here’s a guy who some might perceive to be a tall, athletic, footy jock kind of guy that has always been “Mr Popular.” Lewis shared a few years ago his story of how he was raped by another boy when he was a kid.

Sharing this type of story would be considered by most to be career suicide, but Lewis has built a global movement of millions of people by being vulnerable and sharing his story. It’s what the 0.1% of people do like Lewis, such as telling vulnerable stories, that creates success and can lead to global movements.

Stop being afraid and don’t just share stories, make them vulnerable and personal wherever possible.

3. Stories create raw emotion

To get any person to take action towards anything, or to get someone to join a global movement, you must use emotion. Emotion get’s people to take action and it taps into our human potential in every sense of the word.

When you tell a great story, if you’re doing it correctly, there should be raw emotion behind it. If you look at well-known singers that make the big time, the one thing they do is deliver songs (a form of a story) with raw emotion.

The difference between singers who make it and singers who don’t are the one’s that make it link their heart and communicate emotion with every single performance. As thick as your skin can be, it’s hard not to be moved by a story when it makes you feel some type of emotion.

Those of us who have done sales training know that people don’t make buying decisions based on logic; they make buying decisions based on emotion. If you make someone feel really good, even if your product is not the best in the market, there is a high chance that the person will buy from you.

“Stories create emotion and emotion is like a magnet that brings people towards your movement faster than you have ever seen before”

4. Stories are unforgettable

As many of you know, I have been doing Toastmasters to improve my public speaking skills because it’s helping me with my vision to inspire the world. One of the first questions I had when I started was “how the heck do I remember all the words in the speeches I write?”

I reached out to my network, and the response was interesting. Apparently, the reason why I would often forget words in some presentations was that I was supposedly speaking about something I wasn’t passionate about.

See, it turns out that when you tell stories, you are speaking from experience, and often on things that you are passionate about. When you try and communicate without stories, it’s easy to forget things because you are asking your brain to remember something that frankly, you don’t give a damn about!

Global influencers use stories because they don’t have to remember them. They can get up and tell a story for hours without forgetting any part of it because the story is something that is easy to remember.

The same is true for the audience. Stories are unforgettable and can attract people to a movement because they are very hard to forget if told well with the right ingredients. So many times in business I share stories with perspective clients when the product I am offering is by no means the best thing they can get.

To my surprise, these perspective clients usually go with me, not for the product I am offering them, but for the unforgettable stories that I shared with them about why I do what I do. By looking at every article I have posted on Addicted2Success, you will see that almost every single one is made up of powerful stories that have happened to me.

The reason for this is because that’s how I get people to join our movement and for them not to forget what we stand for. Stories are the reason why I get so many people reaching out via social media and why our movement is growing stronger than it ever has before.

People want to be inspired, and the best way to do that is to make them never forget you through the power of stories!

5. Stories demonstrate growth

The key reason why global influencers use stories is because a story does one very powerful thing; a story demonstrates growth. If you analyse what a lot of stories are made up of you pretty quickly realise that they have a starting point and an end point that demonstrates some type of change or growth from where the story initially began.

It’s this growth that people are attracted to because the natural reaction when you hear a story that includes growth is to say to yourself “if they could do that then maybe I could do that, or maybe I could overcome the same thing they did.”

What story do you have that inspires people? Share your answer in the comments section below or on my website timdenning.net and my Facebook.
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2 Comments

2 Comments

  1. Toño

    May 10, 2016 at 5:25 pm

    You know Tim, I have been thinking, what separates your articles from any other, and why I was attracted to your work and passion in the first place. For the last few years I have read lots and lots of stuff and sometimes there’s a good title like ‘5 tips to improve your motivation’ or ’10 reasons why you have no success’ and you read it just as your favourite book, from cover to cover and feels like something wrong there. I mean, it’s all good, valuable information, but no personal attachment. The story you can easily remember and then share, is missing, and few hours later you cannot remember the title name, who was the author and what was he actually trying to tell you?

    Your ability and desire to share personal experience keeps me coming here daily (well, not only that really, but your stories helped me find that common ground and sense of friendship, if you like) and check if there’s un update from you. I read almost anything on A2S, and there are many talented people here, and again, once there’s a story involved, a personal experience or perhaps an honest opinion about subject, it easily provides additional thrill to read it.

    Stories have been a huge inspiration for me for a long time and I used lots of them as an example to other people, and for myself of course. I think it is a unique gift or skill to tell a good story, to conquer your fears and be vulnerable.

    You mentioned Lewis Howes here, and I watched one of the series on youtube where he was talking about that. It was powerful. I think being vulnerable gives you more strength and energy, and just unchain your inner self. It will heal you at the end.

    My appreciation and gratitude for that great read, Tim. I enjoyed it very much! Thank you for being authentic and vulnerable, have a wonderful day and stay well and healthy!

    • Tim Denning

      May 10, 2016 at 7:16 pm

      Toño thank you for helping me to understand more about what I do. I have always believed that if there is no personal attachment and no stories then you are really just sharing facts or somebody else’s information. I really do appreciate the effort you put in to read each of the articles and take the time to share your thoughts. Keep well chief and we’ll speak again soon.

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Success Advice

How to Be a Selfless Leader in Your Business

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Leaders are required to make decisions daily that impact the success of the business and its bottom line. Understanding leadership training key terms can offer insight into core values and principles associated with leading people. Leadership training prepares leaders to recognize a variety of leadership styles prevalent in many organizations, the significance of communication, team building, and establishing a vision.

The following 6 key terms are important to building foundational skills in leadership:

1. Leadership style

Leadership style is the process of exploring the methods leaders use to approach guiding human capital in the workplace or on organized projects. It can encompass persuasive presentation skills that inspires trust, integrity, character, positive role modeling and other behaviors useful when working towards a goal.

2. Vision planning

According to leadership experts, a vision is an idealized picture or snapshot of the future, and vision planning is the ability to communicate core values and articulate a sense of direction by implementing a plan as it pertains to this vision. Organizational vision encompasses a strategic plan that generates motivational impact and leads employees to a specific outcome or shared desired goal.

“A great leader’s courage to fulfill his vision comes from passion, not position.” – John Maxwell

3. Team building

Team building is the method a leader chooses to empower a group of people using motivational strategies and guidance to accomplish a specific task. Effective team building must encompass an understanding of organizational culture and the dynamics of teamwork in order to exceed shared goals and objectives.

4. Communication

Communication is the ability to impart and exchange information through the process of listening, writing and speaking. Successful leaders understand that enhancing communication skills not only makes them more effective as leaders, but boosts the company’s success as well.

5. Performance evaluation

An important aspect of leadership training is determining whether the steps taken towards a goal are working. One of the many roles of a successful leader is to appraise or assess the effectiveness of both individual and collective workplace skills and strategies to achieve stated goals.

“A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.” – Jim Rohn

6. Decision making

The term decision making is the process of choosing from several ideas or choices. It’s the practice of targeted determinations that can offer creative problem solving solutions. This is a vital skill in developing potential leaders because it strengthens the use of critical thinking and resourcefulness to make choices on behalf of the company.

How to be a selfless leader in your business organization

Many leaders try to play it safe when leading their business. In other words, they don’t really lead. They are afraid of taking risks and possibly making some people unhappy. It’s important to note that when you own a business, you may make decisions that won’t make everyone happy. Ideally, your culture will be set up so that what you do is transparent and enables people to speak up and share their concerns.

At the same time, people in an organization want their leaders to lead and part of that involves the leader making a passionate commitment to the direction the business needs to go in. When there isn’t clear leadership in a business, then the business is like a ship that is moving in a circle. It’s going nowhere.

A leader must always make it clear that what they are doing is actually serving the best interests of the business as opposed to their own best interests. If people in the organization think that a leader is abusing their position, it can create a toxic situation in the business bringing it down as people leave or sabotage the business.

A leader must be selfless, focused on what will truly benefit the business and the people in it. They must be willing to share the spotlight, instead of taking all the credit and must recognize the value of trusting the talents of the people they work with.

Recently, I was talking with a client of mine. He was having some personnel issues, and I suggested he carefully evaluate the talents of each person involved. After doing that, he made some changes in roles, and the people involved were much happier because they were doing the work that capitalized on their talents.

Throughout this process he was transparent and he made it clear that the changes he was making were for the benefit of the company. Each person involved saw that because the leader was honest and focused on the success of the business. He wasn’t making changes to make it easier for him, but rather making changes that would really help the business succeed. That’s the kind of leadership that is needed when a business undergoes changes or needs to focus on a specific direction.

What does being a selfless leader mean to you? How do you focus on the welfare of your business and show that to the people involved in the business? Share with us below!

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Success Advice

Things You Need to Know to Succeed as a Life Coach

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Becoming a life coach is one of the biggest choices you will ever make. Your choice in this field will change how you treat your spouse, how you empathize with others, and how you manage your business.

When I decided to make life coaching my goal, I had many steps to take before I reached the finish line and I wasn’t quite sure how to motivate myself to get there. I know that I am not the only one who struggles with staying motivated. That’s why I’m sharing with you the secrets that helped me make my dreams a reality.

Dan Sullivan is the founder of The Strategic Coach, a company that helps entrepreneurs grow their businesses. Dan is often considered to be the number one entrepreneurship coach on the planet. If there is anyone who can motivate you to make your dreams a reality and go for gold – it’s him.

Here are the 2 life-changing ideas I learned about becoming a life coach:

1. Keep Selling Yourself

Don’t sell yourself short – but keep selling yourself on your future. Dan Sullivan suggests that the reason why we, as entrepreneurs, can’t focus on achieving our goals is that we haven’t actually sold ourselves on our project or endeavor. I believe this wholeheartedly. We may have listed our pros and cons, we have an ideal outcome, and we may even have a backup plan – but we haven’t truly committed to our goal.

In order to properly take advantage of an opportunity, we must be focused. There is no doubt that we live in a new age of multi-tasking. We watch videos while we respond to e-mails, we’re glued to our phones when we’re out on dates with our spouses – we even have the option to have two multi-tasking windows open on our smart devices so that we can do different things at the same time.

But studies show multitasking accomplishes less in the long-run. Multitasking reduces both our performance and efficiency. Dan suggests instead of trying to do everything at once, sell yourself on three tasks a day. The next day, sell yourself on three more. This will help you to have more focus and drive on what you are doing. You will accomplish more and feel better about fulfilling your goals.

2. The 3 Wins are Everything

Dan suggests that positive focus is everything when it comes to succeeding in business. That’s why he developed “The 3 Wins” mindset. After the day is done and you’re getting ready for bed, focus on three wins you had. By focusing on the three things you did right, you practice gratitude in your personal life. You set goals, reach them, and then celebrate them – no matter how small! This can help you have a more positive mindset going forward.

Dan Sullivan explains, “I would look at tomorrow… and I’d say, ‘Well these are gonna be my three biggest wins for tomorrow’. So, I would go to bed feeling good about the day, excited about the next day, and I would get up the next morning excited. So, then I would go out that day and try to have to three wins, but often times what happened is that I had wins that were bigger than the three I imagined the night before.”

The feeling of accomplishment is addictive. Not only does it feel great to get work done and accomplish our goals, but it encourages us to keep working hard in life. We work hard to grow our business, to maintain a healthy marriage, and to give our clients our best. By focusing on The 3 Wins, we view each day as a new opportunity to stay motivated and achieve something great.

How to Succeed in Becoming a Life Coach

Along with these life-changing ideas, here are some other great tips for anyone who is thinking of becoming a life coach.

1. Rapport is Essential

When you are becoming a life coach, you learn that your ability to have a rapport with your clients is just as important as the chemistry you felt with your spouse when you first started dating. Are you good at striking up a conversation? Do you have a knack for getting people to trust you or open up about their problems? If so, then you will be a natural at building your entrepreneurial business because your ability to connect with your clients is important.

2. Ask the Important Questions

As a life coach, it’s your job to ask the hard questions. This means that you must be intuitive about your client and really get to know and understand their thoughts and intentions. Only then can you help them reach their life goals.

3. Get Comfortable with Silence

Silence between two people can be the most uncomfortable, awkward, cringe-worthy experience, but as a life coach, it’s your job to let it happen anyway. When there is silence, your client will be eager to fill the void, which often leads them to show vulnerability and really work through their issues.

4. Don’t Take Things Personally

Your clients are not always going to gel with you. This may cause them to leave your services. Don’t take it personally. Alternatively, you may have a great rapport with your client, but that doesn’t always mean that they will take your advice. This can be frustrating for you, but don’t let it overwhelm you. Instead, look at it as an opportunity to continue building trust between you and your client.

You can make becoming a life coach a reality. Stay motivated by selling yourself on new ideas and strategies every day. It’s also beneficial to remind yourself of your three wins and always strive to keep growing and getting better. By becoming a life coach, you show people that you care, have an excellent rapport, and aren’t afraid of the hard questions – or the silence!

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Consistency Is the Hidden Power to Your Success

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It’s often difficult to start a new habit or change an old behavior. There are enough books and courses online that will teach you about planning your day, planning your night, organizing your home, filtering through paperwork, and on and on it goes.

In the midst of a lot of busywork, though, there lies what I believe is a hidden secret to anyone’s success. Getting into detail about this secret, though, calls for a little reflection on your part. Look at the people you admire, whether alive or dead. Reading about their successes and failures teaches powerful lessons for life.

People will talk about “getting into a groove” and how it feels good. Writing, for me, comes a lot better when I am in a groove or in the flow. Words and phrases come quite easily because I’m sitting down to have a written conversation with you. By the way, it also helps to have a lot of experience as a writer in the back pocket too.

The Answer Lies Within The Question

What’s the secret?” you keep asking. Look at what you are doing in your life today. In business, are you moving forward or stagnant? Connecting with new leads or looking to keep the wolves at bay by taking anything offered? Are you making time to actually do the work while also having some fun?

When you look at the values and practices of successful businesses and entrepreneurs, the one thing that is obvious is that they have developed a level of consistency in their actions. Did it happen overnight after having an awakening experience? Probably not. It was a lot of little things, done over a period of time, and it produced success.

Consistency in business, relationships, friendships, health, wellness, spirituality…you name it. Staying consistent with your actions will lead to results. Here’s a quick caveat: Make sure these consistent habits and behaviors are healthy and nurturing. It does matter in business that you develop a pattern of consistency which reflects a deep level of appreciation for people in your business or on your team.

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne The Rock Johnson

Time and time again, studies have shown how actually being consistent in showing employees appreciation and gratitude can raise the level of work much higher. If you consistently show up as a little tyrant and liar, then you’re going to get burned. If you consistently show up as someone who reflects humility, gratitude and thankfulness for what is going on in your business and life, then you’ll get more of it.

Like attracts like. It’s just that simple. Consistency is one of the most powerful practices and forces that you can add into your business and life.

Here are three specific suggestions that can help you develop a strong core of consistency today:

1. Start out small

Let’s use a restaurant analogy real quick. You walk into a place and you’re hungry. You look at the menu and see a full-course meal that has everything you love in it. Therefore, you order it. The platter comes and you go, “Oh man, that’s a lot of food.” Eat the whole platter in one sitting and you might have a bellyache later on.

If you looked at the platter, took a little bit and ate that, then you’d have some leftovers. You start out small on the meal, not stuff your face with all the food at once. Same concept with consistency. Start out small on what you want to achieve. Just make a little beginning and follow that path.

2. Take your time

What’s the hurry here? Consistency doesn’t pick up right away if you do a total deep dive into it. You have to take your time and go at your own pace. Look, peeking at what Mr. X or Mrs. L is doing will not help you one bit. Patience and persistence are two little powerful motors to help consistency become a part of your life. Even then, though, you have to take your time. Your time, not someone else’s.

“It’s not what we do once in a while that shapes our lives, it’s what we do consistently.” – Tony Robbins

3. Appreciate the journey

While you are on the road to consistency, there are going to be bumps along the way. Just know that going forward. There are two ways to look at this: get frustrated and angry and simply say “nope, this consistency thing isn’t worth it”; or, just continue on the path and appreciate all the stops along the way. Developing a practice of appreciation and gratitude can also play roles in you trusting that level of consistency to appear in your life.

Consistency does equal success. How you define success might be as simple as getting up in the morning and feeling grateful you have a roof over your head, food to eat, and clothes to wear. It might be closing the biggest business deal in your life. It might be looking at your children and knowing they are healthy, well, and happy. It also might be that you survived going through hell in life and made it through just fine.

All it takes is a few consistent actions to change the way you show up in this world. We all need people and examples that remind us about the little secret of consistency. Take your mind off of your phone and out of your laptop sometimes. Look around. You can find these types of success stories all around. They reflect their own results of the power of consistency. Tap into this power today and change your world, along with others too.

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Success Advice

4 Ways You Can Develop Indispensable People as a Business Owner

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In a world where more artificial intelligence, robots and automation are taking over, good employees are beginning to feel less and less indispensable. However, they don’t need to be because robots and AI cannot replace human common sense and authentic, heartfelt engagement. That being said, more and more employers are looking for good employees who want to become great leaders within the organization and are willing to make the investment.

Here are 4 ways organizations can develop indispensable employees:

1. Invest in training & personal development

Personal development is definitely the responsibility of an employee and their own willingness to improve themselves overall. But when you combine that with an employer who is looking to keep quality talent and who sees the tremendous value in assisting their employees growth, the results are incredible.

Statistics show as one of the top three non-financial motivators, 76% of employees want opportunities for career growth. They also show that corporate training has grown to over $70 billion in the United States alone. Companies that do make the investment in their employee’s learning and development tend to lead the way and sustain longevity.

They also become the most sought after places to work for. When you help grow your employees, your employees will help grow your business.

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson

2. Empower them with decision-making abilities

You will find that many companies try to create a “think like an owner” mentality throughout their organizations. While this is a great strategy to implement, it cannot be fully accomplished when an employee does not have the appropriate decision making capabilities.

Companies that empower their employees to make the proper decisions (within reason and to a certain extent), become more effective and efficient as a whole. They are able to provide support to both their internal and external customers without having to wait for longer than needed timeframes to get responses.

Empowering employees through training and mentoring is one of the best practices a company can make. The more power an employee has to make certain decisions, the more sense of ownership is displayed and taken, making it a win-win for everyone.

3. Keep them informed and up to date

A wise man once said, “knowledge is power” so if you want your organization to be a powerful force in your industry, your employees need to be informed. Companies that have an effective system in place to keep employees informed and up to date usually have a higher rate of productivity and success.

Most communication within organizations is only shared within their respective departments where the information is pertinent. But imagine how much more would be able to get done if everyone was aware of what was going on company wide (again to a certain extent). That’s why interdepartmental communication is vital and in order for that to happen, employees need to be kept abreast.

For example, have you ever spoken to different people at a company and have gotten different information? That’ because they are not on the same page or haven’t been informed properly.

If an employee knew “generally speaking” about the happenings in other departments, they may be able to assist the customer base more effectively and avoid unnecessary transfers.

A good way to start this practice of being informed would be to share the company’s wins and losses, successes and failures, and any other significant changes the company may have made. When this happens, everyone is made aware and everyone is on the same page.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

4. Develop a true culture of open communication

Honest and open communication is important in the workplace because it affects the ability of everyone being able to work together (as a team). Many employees don’t engage more frequently when asked to because of fear of being ridiculed and even losing their jobs. Why is it that most employees feel more comfortable expressing themselves during normal team meetings but are more reserved in meetings where upper leaders are present?

Could it be that clear lines of open communication have not been established? Studies show that companies who operate in an open forum style atmosphere have higher levels of employee engagement. Engaged employees are more likely to stay with an organization and in return you have less turnovers.

Creating a culture of true and honest communication also develops confidence in the upper leadership team amongst employees. When the leaders of an organization displays proper and safe two-way communication, it also helps the employees feel like their making a difference and their opinions matter.

Implementing these tips will not only help you to develop indispensable employees but will also increase engagement and sustainability. It will also help you to develop an indispensable team to help take your organization to the next level.

How does your boss encourage you to become better? If you’re the boss, how do you encourage your employees to be more productive? Share your thoughts below!

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