Connect with us

Entrepreneurs

6 Important Things Entrepreneurs Can Do to Unwind

Published

on

how to relax

It’s no secret that entrepreneurs are an extraordinarily ambitious species with stars in their eyes. They want to see their business soar to great heights and are ready to put in the effort and the hours to ensure that they realize this dream. This, however, takes its toll on their lives and more often than not, they end up feeling that they live only for their venture.

Are you an overworked small business entrepreneur? If yes, then ask yourself when was the last time you took a break and truly disconnected from the day-to-day business worries. If it’s been over 3 years since you last disengaged from your work, then you will do well to do so now!

The role of stress

You probably already know that stress is bad for you. According to The American Institute of Stress, workload is the biggest source of stress among people.

This especially holds true of those who’re overworked and time-strapped. Entrepreneurs do a lot. From improving their products and finding customers to hiring the right employees, apart from managing daily business operations. This can be overwhelming. Sometimes, it can be difficult to complete every task you lay out for yourself.

To dodge the nasty effects of stress, give some of the below techniques a try:

1. Take a vacation

So it’s been really long since you’ve taken a real holiday, the kind where you were completely inaccessible to others? Well, now may be a good time to get away from work again and live a little.

All entrepreneurs work as hard as the employees (if not harder) and need a break every now and then. If you’re overworked and think a vacation will revitalize you, take one as soon as you can.

The best thing about vacations these days is there are professional services that do all the running around for you. You simply have to pay them for their services and enjoy yourself thereafter.

“As you grow older, you learn a few things. One of them is to actually take the time you’ve allotted for vacation.” – John Battelle

2. Divert your mind

Yoga is known to calm the mind and have several positive effects on the body. Consider enrolling in yoga classes and attend them a few times in a week at a time convenient to you. Not only will it bring your mind some much-needed peace, but will also keep you in good shape.

Apart from yoga, you can also try your hand at a hobby that’s always fascinated you. It could be anything that takes your mind of work, such as photography, gardening, playing music, sports, or even walking.

 

3. Get quality sleep

The number of hours and the quality of sleep you get each night have a major impact on your health and wellness. One of the more surprising causes of disturbed sleep could be a bad mattress.

It makes sense to spend a few extra bucks on a really good mattress and enjoy the benefits of good sleep for years to come. For best results, go for one that is 100 percent non-toxic and non-allergenic as it will provide you with a night’s rest free of sneezing, itching and restlessness.

 

4. Work out before you work

Exercise can boost your mood and benefits almost every aspect of your health. According to Mental Health America, “Adults ages 18 and over (including older adults) need at least 2½ hours of moderate aerobic activity each week and muscle strengthening exercises twice a week.”

Low-to-moderate intensity exercises such as walking briskly, playing tennis or riding a bicycle can help. High-impact workouts like running, jogging and swimming should work too.

 

5. Meditate your blues away

Meditation can help you break away from the chaos of the workplace and focus your attention on finding peace within yourself. Anything should be fine as long as you can find a way to clear your mind of the clutter of thoughts.

“Half an hour’s meditation each day is essential, except when you are busy. Then a full hour is needed.” – Saint Francis de Sales

6. Seek professional help

Sometimes, managing stress takes more than self help. Many a time, entrepreneurs cannot stop feeling stressed out and anxious. In such cases, consulting a mental health professional or a qualified psychologist can go a long way helping you reduce tension and stress, and unwind.

Conclusion

All work and no play make Jack dull and you don’t want to be Jack. It is necessary to relax your mind and rejuvenate your senses in order to perform optimally in every area of life.

Spending your time indulging in the things you like doing, performing activities that help you calm your mind, and making your wellbeing a priority will hold your mind and body in good stead in the long term.

This, in turn, will enable you to continue being productive and drive your business on a one-way street to success.

What are some things you do to help you unwind? Please leave your thoughts in the comment section below!

Swati is a qualified dietitian at Practo. She has a Masters degree in Dietetics and Food Service Management. She is a strong believer in spreading the goodness of ‘nutrition through healthy eating’. As a responsible dietitian Swati examines her patients’ health history carefully before recommending any diet or workout regimen, because everybody has different requirements.

Advertisement
5 Comments

5 Comments

  1. Chris Thompson

    Aug 10, 2016 at 5:23 am

    Taking a vacation is the best way to unwind for me. Once a week I have a vacation and travel into other places to relieve my stress. Seeing other places and meeting other people brings pleasure to me. Thanks for sharing this article.

  2. Jeffrey Obeng

    Aug 9, 2016 at 4:20 pm

    Exercising is very good for my body, but seeking professional help is also very important. . A good psychology practitioner may be able to give good treatment to help relax the body. A thumbs up to yoga exercise.

  3. Fredrick Ssekyana

    Aug 8, 2016 at 1:53 am

    Volunteering with community work is good as I do things that are different from my usual activities. Exercising is also good, this enables me to sleep like a baby as the body is relaxed and not tasking my mind of the previous or unfinished assignments.

  4. Tim Denning

    Aug 8, 2016 at 1:04 am

    Swati, quality sleep has changed my life. It allows me to have the energy I need to have to succeed. Ariana Huffington was the key to me making this change.

  5. Chris Targett

    Aug 7, 2016 at 6:37 pm

    Exercise is the best way to unwind for me. Running does clear the mind but it does get boring after a while.

    Reading something, not a personal development book, helps me unwind as well.

    Thanks for the article.

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneurs

9 Reasons Why Attending Networking Events is Crucial for Entrepreneurial Success

Published

on

networking tips
Image Credit: Unsplash

No matter how big or small your business is, as an entrepreneur, you must attend as many industry-relevant networking events and conferences as possible. Communicating with other like-minded and motivated people can take your business to the next level and lead to startup success.

Shockingly, 30% of new businesses don’t make it past the first 24 months. By attending networking events and conferences, you can acquire the tools required to ensure your business doesn’t fall into this percentage. Essentially, attending events could save your business. What’s more, most networking events and conferences are free or incredibly low budget.

If you’re still on the fence about attending events, here are 9 of the most notable benefits for your startup:

1. To learn from the best

No entrepreneur, no matter how talented they are, can possibly know everything about everything. Attending networking and conference events is a chance to learn from other entrepreneurs who have been in similar positions and learn from their gains and their loses.

2. To create contacts

In today’s digital world, where most communication happens online, there’s nothing more valuable than face-to-face interaction. Networking events allow for these valuable interactions and to create contacts. The good thing about networking events is that they often allow for speed networking, allowing for multiple interactions in a set period of time. By partaking, you can massively extend your network base.

3. To generate customers

Depending on the type of networking or conference event, and the services you offer, you may find customers. A good way to generate customers at an event is by engaging in discussions about your services and by presenting in front of the crowds.

“Everyone you will ever meet knows something you don’t.” – Bill Nye

4. To learn about the industry

Often, entrepreneurs are too busy growing their business that they forget to see the wider industry and disruption can come as a major surprise. As an entrepreneur, it’s important to be prepared and attending events can shine a light on any industry changes, giving you time to plan and prepare ahead.

5. To find partners

Networking and conference events often have a specific topic and theme. Therefore, the people that attend the event are usually in a similar industry and have much in common. These events are perfect for finding new business partners by finding people that complement the services you offer. It can be useful talking to competitors too as you can potentially work together for an optimised version of a project.

6. To meet investors

The best way to engage the attention of an investor is by speaking directly to them. Face-to-face conversations can build trust and begin the foundation for a future relationship. Investors often attend networking and conference events to get to know the up-and-coming businesses in the industry.

7. To be inspired

Once you start networking with like-minded people it’s easy to find creativity, be inspired and come up with new ways to advance your business. You will come away from the event with new ideas and a new lease of life on your business.

8. To build recognition

Recognition can be one of the biggest obstacles for a start-up. Online marketing may not have the desired outcome if you don’t spread the word effectively. Networking is a great opportunity to meet potential customers and build recognition by engaging on your product or services. Most networking events allow for startups to stand or pitch in front of attendees which is a great opportunity to build recognition around your product or service.

9. Because you’ve got nothing to lose

No matter what industry you’re in, you’re guaranteed to pick up something when attending a networking or conference event. From making valuable connections to finding out what customers think of your product, there are many benefits to events.

“Behind every successful person there are many successful relationships.” – Joe Apfelbaum

From gaining inspiration to learning about the industry, building recognition to generating valuable connections, networking and conference events are crucial for event success. However, turning up to an event is simply not enough. You must put as much effort in as possible by talking to as many people as you can.

When networking, get out of your comfort zone and engage with people of all job levels and all industries. When it comes to business, it’s not about what you know, it’s about who you know.

Once the event has ended, always follow up with your new connections via an email, phone call or LinkedIn message. It’s important to get in touch while you’re fresh in the mind of your connection to lay the foundation of future cooperation. Lastly, always remember events are fun and never take them too seriously.


Continue Reading

Entrepreneurs

6 Creative Ways to Hype Up a New Product on Social Media

Published

on

product launch
Image Credit: Unsplash

It’s the week before the big product launch, and you’ve been asked to help with a big marketing splash. The problem is despite brainstorming for a few weeks and pushing out a few tweets to build the pre-launch buzz, you’re out of ideas. But merely wondering how to help the new product capture the minds of prospects and customers doesn’t really help.

Here are 6 creative things you should consider to generate excitement for your product in the target market:

1. Create a goal

Don’t limit your awareness program to merely “make people aware” of the product. Go beyond the ideal definition and expand it. There has to be a goal that assists you to measure the success of your program.

This goal can be the number of followers you drive to your webpage, or probably the ones who sign up for more updates. Find out what other options work best for you and let them guide you through the awareness campaign. The key is to make it measurable and ensure if your website is any good; it is fully geared to be not much more than a giant lead magnet.

2. Sell smart, not hard

No matter how much effort you put in, if you don’t do it smart, they’ll lead you to failure. Just because you are leveraging social media, doesn’t imply you can aim in the dark and wait for the arrow to hit the target miraculously. Make sure you very well know the problems that you are trying to solve.

Analyze the people affected by those issues and what attracts them. Leverage social media, but target your buyer personas. New products are often a great time to reconnect with existing clients and prospects. A fantastic way to do this is by getting your sales team to share the content and measure the engagements and click-through rate. Once you have the comparative view handy, you can make the most of social platforms.

“Working hard is very important. You are not going to get anywhere without working extremely hard.” – George Lucas

3. Strike a chord

Personalization is the key to hit the sweet spot in the hearts of buyers. Have the sales team personalize the message. Give your employees the chance to explain the value to their networks.

Write high-level social copy for the various vertical markets you serve and then set the team lose in honing the conversation online. Done effectively, the click-through rate can go through the roof!  

4. Build engaging content

Consider buyer personas while drafting the social copy of your content. And take note, we are referring to buyer personas, not a persona. It includes more than one streak of your ideal buyers.

Invest time in understanding the critical aspect of each of them. Make sure you know what your product has to offer to each of them and translate that understanding to explain this value proposition. The better you do at segmenting the message, the more clicks and engagements your content will produce.  

5. Don’t reveal too much

Sometimes, marketers get carried away and unveil too much of the information in the pre-launch phase itself. What is left for the final big reveal? Apparently nothing but the product itself. And mind you, dear friend, curiosity killed the cat because she could not withhold it. Why not leverage this mentality for your product marketing as well?

Build anticipation and create mystery around the product. Drop hints, create hype but make sure you have some excitement reserved for the actual launch. Don’t disclose every significant twist.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

6. Narrate a story

Compelling narratives are a powerful way to engage people with your product even before it hits the shelves. Let the existing buyers talk about their experience with your current products. Not only will it talk about your offerings, but it’ll also highlight the positive relationship with existing clients. That’s something that can pay dividends when building a bond with the new ones. Additionally, you receive attention from followers of the customers you are showcasing.

Is your product launch is just a few days ahead, and you need to create product hype on social media? Well, it is quite a task to make the pre-launch ripples. But these six creative strategies can help you get the job done effectively. Use these ideas to showcase the hard work your product team has done and ensure a successful product launch.

Which one of the above 6 ways to market a product do you believe is most important and why? Share your thoughts below!

Continue Reading

Entrepreneurs

5 Skills I Learned in the Military That Helped Me Become a Successful Entrepreneur

Published

on

things learned in the military
Image Credit: Unsplash

The moves I’ve made in my career from the military, to the mining industry, to running a multinational business in Latin America, aren’t linear. It’s not every day an ex-Australian military officer finds their niche in Latin American business.

Graduating from Australia’s Royal Military College and Defense Force Academy, I served as a commissioned officer in the Australian Army for nearly 11 years, completing operational tours to Central Asia and the Middle East.

The transition from various Army engineering and infantry roles through to managing a team of legal and financial executives was neither quick nor painless. But, as I entered the company formation process, I found my military service played a significant role in shaping my entrepreneurial fitness. The skills I developed in the Australian Defense Force supported me through several commercial iterations more than once.

Here are some of the key connections I drew between core military values and those I apply to the boardroom environment:

1. Be calculated and decisive

Unsurprisingly, a crucial requisite of military functionality is working quickly and effectively under pressure. This rings especially true for the strategic planners of operations: the commissioned and non-commissioned officers.

My military role made tough demands on me to decide on the best course of action for myself and my team. When deployed overseas, making the wrong decision or not making a decision fast enough could mean failing our mission, and putting people in danger.

In business, it’s vital to understand, analyze and communicate the risks involved in the options laid out before you at various stages. Making offers to clients, moving into a new market, investing large amounts of money into projects. And decisions need to be made based on this analysis before these opportunities pass by.

I can confidently draw on my experiences in service to act fast and capitalize on opportunities as they become available, and make tough decisions in high-pressure situations.

“You cannot make progress without making decisions.” – Jim Rohn

2. Resilience is key

Resilience is fundamental to success in any military career. In training and on operations, one soldier’s spiralling morale could put an entire section in danger. Military personnel are vetted for their adaptability and mental strength from day one, using tried-and-true techniques to push people to their limits.

Having a high level of resilience allows you to cope when things don’t go to plan in business. Investments might not show returns as quickly as hoped, a competitor snatches up an important client, or a difficult situation arises between staff that needs careful management.

I can confidently draw on military-learned techniques to support my own and others’ resilience in the office. Being able to maintain a high level of morale among teams fosters productivity and a willingness to ‘soldier on’ in challenging situations.

3. Leadership and cooperation

People in leadership positions are those that others turn to for advice and support. As a leader, you have to be prepared to make tough decisions that others can’t or won’t. A high-performing team has a courageous, empowering, and communicative leader at its helm.

This is as true in the military as it is in business. Building the right team and driving them to success is both challenging and rewarding – whether the outcome is securing a key logistical foothold to allow aid and other supplies to travel into a war-torn area, or seeing a newly-opened office secure its first major client.

4. Discipline

Not every soldier has an easy time appreciating the ubiquity of drills in their military workplace, nor their role in underpinning the success of a smooth operation. But a lack of discipline is tantamount to putting oneself and others at risk. Ignoring lawful orders, or not applying proper first-aid to a fellow soldier, are a couple of examples of this.

To me, commercial discipline means being professional always, even in stressful or frustrating situations. Maintain integrity in everything you do, and don’t cut corners. Carrying out proper legal and financial procedures means staying compliant under local law, and avoiding complications with authorities.

Staying committed to an objective and refusing to drop standards enables you to build a credible reputation for your business that clients hold in high regard.

“We don’t have to be smarter than the rest, we have to be more disciplined than the rest.” – Warren Buffett

5. Cultural awareness

Finally, but no less importantly, showing respect for cultural customs in business is essential for cultivating strong professional relationships. Being aware of your cultural background, and sensitive to those of others, will help build social connections, and make you more relatable to others.

Foreign militaries operating in troubled parts of the world understand that building trust with local individuals and communities is imperative. Without that trust, moving around becomes difficult and more dangerous. To gain trust, soldiers must show respect for people’s culture and way of life.

The same is true in business. A small hiccup such as not shaking hands, or giving an air-kiss to a new acquaintance here in Latin America could start an entire working relationship off on the wrong foot. Cultural sensitivity shows a willingness to embrace people and their society. Never underestimate the significance people place on this element when evaluating your suitability as a professional partner.

It’s no secret that commercial success requires passion, hard work, and dedication. Don’t be afraid to call upon your own and others’ previous experiences to find solutions to problems or forge ahead with complex projects. For military personnel considering testing out their business acumen, be confident that your years of service to your country have also set you up for success in the world of business.

Continue Reading

Entrepreneurs

3 Scientifically Proven Things Entrepreneurs Should Be Doing to Increase Overall Performance

Published

on

how to increase your performance
Image Credit: Unsplash

Many of us know that becoming an entrepreneur isn’t easy. Most are working very long hours, seven days a week, and are making tremendous sacrifices to ensure their businesses are increasing in all areas. They are actually building empires right?

While this type of mindset is okay for a season, many get stuck in the vicious cycle of working non-stop and not taking care of themselves. We all know working hard definitely has its rewards and benefits, but overworking can lead to many unnecessary and unhealthy developments.

Below are 3 things entrepreneurs should be taking advantage of, in order to develop a proper work-life balance and still stay ahead of the eight ball:

1. Get enough sleep

Many of us have been programmed to think that you have to work hard and long in order to be successful in life. While working hard is very important to becoming successful, recent studies have shown that getting the proper amount of sleep is even more important. Studies have shown that sleep deprivation is one of the main causes of stress and burnout in the lives of many people.

Arianna Huffington is a huge advocate for getting a minimum of eight hours of sleep per day, in order to improve our decision-making, well-being, creativity, and productivity. Those bragging about only getting four to five hours of sleep are actually admitting that they are not functioning or performing at their maximum potential.

Researchers have also shown that when you are getting seven to eight hours of sleep, your brain signals your body to release hormones and compounds that assist in brain memory, maintaining your immune system, and decreasing risks in health conditions. Therefore, getting enough quality sleep is key for a healthy lifestyle.

“There’s practically no element of our lives that’s not improved by getting adequate sleep.” – Arianna Huffington

2. Take vacations

Studies show that there are multiple health benefits of vacationing. A few of them consist of less stress, decreased depression, improved productivity, and improved mental health. Who wouldn’t want to experience that right? The ones who break away from the day-to-day functions of working, to go on vacation usually come back on fire and ready to keep crushing their goals.

Vacationing allows you to really put things into perspective, not only for yourself, but for your business as well. Taking vacations gives you the opportunity to unplug and spend that much needed quality time with yourself and your loved ones.

It also gives you time to relax, reflect, and recharge. In doing so, research shows that you come back refreshed and ready to function at peak performance. You also get to have fun, visit really cool places and check off destinations on your bucket list.

3. Take breaks

No matter how much you love your work, you can’t continue to be a driving force while running on empty. CEO Chris Cavallini, of the multi million dollar company Nutrition Solutions, believes in this principal one hundred percent and stands firm on the idea that taking a 60 second break every hour will reboot, recharge, and refocus your mind, body and spirit.

It makes the team more efficient and productive, says Chris. Many times a quick mental or physical shift is all you need, to come back to work with more creativity and more energy for your next breakthrough.

“Almost everything will work again if you unplug it for a few minutes…including you.” – Anne Lamott

Recent studies have shown that those who experience constant stimulation of the same thing, is registered by our brains as unimportant, to the point that our brain erases it from our awareness.

They also show that taking a two-minute break can increase productivity by as much as 11.15%. Since entrepreneurs are constantly on the go, several short breaks through out the day should definitely be included due to all of the amazing benefits they provide.

Some of the things you could do on your breaks that will increase performance and productivity include, standing and stretching, resting your eyes, quick exercises like jumping jacks, push ups, sit ups, or pull ups and even checking your social media.

The next time you feel like you don’t have time to take a break, think about all the benefits you’ll miss out on by not taking one.

Continue Reading

Trending