We share with you Richard Bransons 21 Small Business Strategies, taken from the Billionaire & UK Entrepreneurs Auto Biography “Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way“.
Richard Branson has faced an immense amount of challenges along the way and has applied these 21 strategies to carry all of his Successful businesses through thick and thin. Read on to find the Top 21 of Richard Branson’s Small Business Strategies for running a Successful business.
Richard Branson’s 21 Survival Strategies For Small Business Success
1. Remain focused on fulfilling your business mission. Never allow adversity divert your attention and efforts.
2. Don’t wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
3. Learn to use your brain power. Critical thinking is the key to creative problem solving in business.
4. Build your own business team. Survival in business requires a synergy of skills.
5. Never take your eyes off the cash flow because it’s the life blood of business.
6. If you are a new startup company, try not to arouse the interest or suspicion of your competition; especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line.
7. Grow internally first. Strengthen your bottom line first before considering external growth.
8. Focus on your business strengths and keep its weaknesses away from the competition or public.
9. Be swift to take advantage of business opportunities. Bigger companies are too cumbersome to move quickly; this can be a competitive advantage for you.
10. Learn to live on the edge.
11. Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.
12. Listen to the customer’s complaint and act fast.
13. Meet regularly with your business team and brainstorm. Intricate business problems are mostly resolved at brainstorming sessions.
14. Run lean; avoid unnecessary expenses.
15. Don’t hesitate to seek external help or advice where need be. Sometimes, it takes an external, emotionally unattached individual to detect your business flaws and render unbiased advice.
16. Follow your instincts and live with the consequences.
17. Avoid litigations. They are expensive and consume loads of time but if you have got a good case and a better chance of winning; then fight it out.
18. Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.
19. Learn to raise capital by any means necessary. That’s your primary job as an entrepreneur. You must continually raise capital from family and friends, banks, suppliers, customers and investors.
20. Seek out strategic alliances; they are essential to growth and provide resistance to bigger competition.
21. And if after all this you eventually fail; don’t take it personal. Don’t be ashamed to start all over again.
Richard Branson’s Success Quotes To Live By:
“Screw it, let’s do it.” – Richard Branson
“A business has to be involving, it has to be fun and it has to exercise your creative instincts.” – Richard Branson
“Back then we would create a company based on frustration at other people’s service and suddenly realized we had one of the most respected brands in the world.” – Richard Branson
“If you are trying to do something for the first time, it’s always an enormous challenge, and there is no guarantee of success. You never know with these things when you’re trying something new what can happen. This is all experimental.” – Richard Branson
“Business opportunities are like buses, there’s always another one coming.” – Richard Branson
“We look for opportunities where we can offer something better, fresher and more valuable and we seize them. We often move areas where the customer received a poor deal and where the competition is complacent. And with our growing e-commerce activities, we also look to deliver old products in new ways. We are proactive and quick to act, often leaving bigger and more cumbersome organizations in our wake” – Richard Branson
“To be successful, you have to be out there, you have to hit the ground running, and if you have a good team around you and more than a fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula.” – Richard Branson
“In the beginning it was just about the business; now it’s about the brand.” – Richard Branson
“Above all, you want to create something you are proud of. That’s always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off doing nothing.” – Richard Branson
“We don’t actually plan to launch new businesses over the next few years, but we are planning to take the ones we have into new territories.” – Richard Branson