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Words Of Advice From The Founder Of Sony “Akio Morita”

Joel Brown (Founder of Addicted2Success.com)

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akio morita Sony

Japanese businessman and co-founder of Sony “Akio Morita” was an innovator of high quality electronics, selling billions in revenue around the world. Akio Morita’s business strength was in his ability to understand both Western and Eastern cultures and combine the best of both worlds to globalize Sony as a household name.

In 1966, Morita wrote a book called Gakureki Muyō Ron, which meansNever Mind School Records“, where Akio stresses that school records are not important to success or one’s business skills.

So what skills are important for achieving success? Akio Morita shares his advice for breaking down barriers in the business world.

 

Akio Morita’s Success Advice

 

Why Akio Morita Believes Sony Succeeded:

Morita with sony Camera1. “I established the rule that once we hire an employee, his schools records are a matter of the past, and are no longer used to evaluate his work or decide on his promotion.”

2. “My solution to the problem of unleashing creativity is always to set up a target.”

3. “I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion. A company will get nowhere if all of the thinking is left to management.”

4. “I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.”

5. “The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.”

 

Akio Morita’s Business Advice:

Akio Morita1. “Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.”

2. “From a management standpoint, it is very important to know how to unleash people’s inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.”

3. “I believe people work for satisfaction. I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.”

4. “There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.”

5. “There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.”

 

On Being Humble:

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

 

Thoughts On Innovation:

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. I knew we needed a weapon to break through to the U.S. market, and it had to be something different, something that nobody else was making.

 

Do’s & Don’ts:

Don’t be afraid to make a mistake. But make sure you don’t make the same mistake twice.

 

Thoughts On Success:

We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

 

Akio Morita’s Final Years

akio morita success

On November 25, 1994, Morita stepped down as Sony chairman after suffering a cerebral hemorrhage while playing tennis. He was succeeded by Norio Ohga, who had joined the company in the 1950s after sending Akio Morita a letter denouncing the poor quality of the company’s tape recorders. Instead of taking offense, Akio saw a talent in Norio and decided to hire him for his honesty and keen eye for improvement.

On October 3, 1999, Morita died of pneumonia at the age of 78.

Although Akio is no longer with us, his story and his knowledge of transforming the business world still lives on. R.I.P Akio Morita.

 

Article By Joel Brown | Addicted2Success.com

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances.I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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6 Comments

6 Comments

  1. jasole90

    Apr 19, 2013 at 11:16 am

    wow. i’m a fan of this guy… i really loved the do’s and don’ts part…. Sony was the best and always will be… hats off to you 🙂

  2. A Dumas ASHINZWUWERA (@ADumasASHINZWUW)

    Apr 13, 2013 at 11:51 am

    Impressive Advices, I really appreciate what the past Genius Innovators leaved with us in this busiest World. Without their unbelievable ideas by now we could be no way, as their were and still be part of transforming this World a better place of living. Well those who are still alive and who pretend to be part of solutions, while making lives suffer behind close doors & secretly; their should learn to do as the past Genius Innovators instead of pretending while their are spoiling The Globe & Global Citizens.

  3. @ludwinardi

    Apr 12, 2013 at 6:08 am

    Nice article Joel…

    With your permision, can I translate this article in Bahasa Indonesia and put it on my website?

    • Joel

      Joel

      Apr 12, 2013 at 6:21 am

      Hi Ludwinardi,

      Yes that is no problem at all. Just make sure that you have a link back to this original post.

      Thanks!

      • @ludwinardi | 313FE116

        Apr 16, 2013 at 2:43 am

        Thanks a lot Joel….

        NIce to meet you..

      • Patricia Castro

        Jul 17, 2013 at 7:09 pm

        Hola, estoy tratando de rastrear una frase de una entrevista que le hicieron a Akio Morita, fue lo que él pensó cuando decidió inventar el walkman, la frase decía algo así como “me di cuenta que los jóvenes sólo querían escuchar música todo el tiempo”. Te agradecería si me podes orientar cómo o dónde ubicarla. Thanks! (Gracias!)
        Patricia

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