Success Advice
Words Of Advice From The Founder Of Sony “Akio Morita”

Japanese businessman and co-founder of Sony “Akio Morita” was an innovator of high quality electronics, selling billions in revenue around the world. Akio Morita’s business strength was in his ability to understand both Western and Eastern cultures and combine the best of both worlds to globalize Sony as a household name.
In 1966, Morita wrote a book called Gakureki Muyō Ron, which means “Never Mind School Records“, where Akio stresses that school records are not important to success or one’s business skills.
So what skills are important for achieving success? Akio Morita shares his advice for breaking down barriers in the business world.
Akio Morita’s Success Advice
Why Akio Morita Believes Sony Succeeded:
1. “I established the rule that once we hire an employee, his schools records are a matter of the past, and are no longer used to evaluate his work or decide on his promotion.”
2. “My solution to the problem of unleashing creativity is always to set up a target.”
3. “I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion. A company will get nowhere if all of the thinking is left to management.”
4. “I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.”
5. “The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.”
Akio Morita’s Business Advice:
1. “Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.”
2. “From a management standpoint, it is very important to know how to unleash people’s inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.”
3. “I believe people work for satisfaction. I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.”
4. “There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.”
5. “There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.”
On Being Humble:
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
Thoughts On Innovation:
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. I knew we needed a weapon to break through to the U.S. market, and it had to be something different, something that nobody else was making.
Do’s & Don’ts:
Don’t be afraid to make a mistake. But make sure you don’t make the same mistake twice.
Thoughts On Success:
We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
Akio Morita’s Final Years
On November 25, 1994, Morita stepped down as Sony chairman after suffering a cerebral hemorrhage while playing tennis. He was succeeded by Norio Ohga, who had joined the company in the 1950s after sending Akio Morita a letter denouncing the poor quality of the company’s tape recorders. Instead of taking offense, Akio saw a talent in Norio and decided to hire him for his honesty and keen eye for improvement.
On October 3, 1999, Morita died of pneumonia at the age of 78.
Although Akio is no longer with us, his story and his knowledge of transforming the business world still lives on. R.I.P Akio Morita.
Article By Joel Brown | Addicted2Success.com
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How to Break the Cycles of Mediocrity and Manifest Your Greatness
There is no greatness without becoming and there is no becoming with authenticity

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.
I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.
I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.
As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.
I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness.
Everything legal must come through the matrix
I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.
Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.
The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.
Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.
The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be.
Every matrix has an incubation process
While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.
In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.
What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.
However, without development they will die with their dreams still in them.
Everything that has been destined for your life must be incubated and converted to become realities born to time.
“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier
You must give expression to that which is not yet born to time
When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.
The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?
First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.
In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.
For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.
For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.
Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.
You must manifest your greatness
As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.
I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.
There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.
Ultimately, your difference is how you manifest your greatness.
When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.
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