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Words Of Advice From The Founder Of Sony “Akio Morita”

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Japanese businessman and co-founder of Sony “Akio Morita” was an innovator of high quality electronics, selling billions in revenue around the world. Akio Morita’s business strength was in his ability to understand both Western and Eastern cultures and combine the best of both worlds to globalize Sony as a household name.

In 1966, Morita wrote a book called Gakureki Muyō Ron, which meansNever Mind School Records“, where Akio stresses that school records are not important to success or one’s business skills.

So what skills are important for achieving success? Akio Morita shares his advice for breaking down barriers in the business world.

 

Akio Morita’s Success Advice

 

Why Akio Morita Believes Sony Succeeded:

1. “I established the rule that once we hire an employee, his schools records are a matter of the past, and are no longer used to evaluate his work or decide on his promotion.”

2. “My solution to the problem of unleashing creativity is always to set up a target.”

3. “I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion. A company will get nowhere if all of the thinking is left to management.”

4. “I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.”

5. “The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.”

 

Akio Morita’s Business Advice:

1. “Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.”

2. “From a management standpoint, it is very important to know how to unleash people’s inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.”

3. “I believe people work for satisfaction. I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.”

4. “There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.”

5. “There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.”

 

On Being Humble:

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

 

Thoughts On Innovation:

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. I knew we needed a weapon to break through to the U.S. market, and it had to be something different, something that nobody else was making.

 

Do’s & Don’ts:

Don’t be afraid to make a mistake. But make sure you don’t make the same mistake twice.

 

Thoughts On Success:

We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

 

Akio Morita’s Final Years

On November 25, 1994, Morita stepped down as Sony chairman after suffering a cerebral hemorrhage while playing tennis. He was succeeded by Norio Ohga, who had joined the company in the 1950s after sending Akio Morita a letter denouncing the poor quality of the company’s tape recorders. Instead of taking offense, Akio saw a talent in Norio and decided to hire him for his honesty and keen eye for improvement.

On October 3, 1999, Morita died of pneumonia at the age of 78.

Although Akio is no longer with us, his story and his knowledge of transforming the business world still lives on. R.I.P Akio Morita.

 

Article By Joel Brown | Addicted2Success.com

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.
 

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.

 

2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.

 

3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.

 

4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.

 

5. Show empathy: Show that you understand and care about the other person’s feelings.

 

6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.

 

7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.

 

8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.

 

9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.

 

10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.

 

11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.

 

12. Cut the fluff: Avoid being long-winded and get straight to the point.

 

13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.

 

14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.

 

15. Take responsibility: Take responsibility for your own actions and feelings.

 

16. Ask questions: Ask questions to clarify any confusion or misunderstandings.

 

17. Avoid interrupting: Allow the other person to finish speaking without interruption.

 

18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.

 

19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.

 

20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.

 

By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.

 
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