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Success Advice

Your Idea Isn’t Bad, But Your Execution May Be



Image Credit: Unsplash

Many people think they can’t be successful entrepreneurs because they aren’t innovative enough. Thanks to leaders such as Elon Musk and Steve Jobs, there is this common misconception that entrepreneurs can only really be successful if they have this amazing, never-before-seen idea for a business.

They think that the their idea has to be completely new and totally revolutionise their industry. But that’s not always the case. Yes, there are entrepreneurs like Steve Jobs who are visionaries and really do dream about shaking up the world. But just because your idea already exists in the world, it doesn’t mean you have any less chance of succeeding.

When you are first starting out, it is easy to be intimidated or lack confidence in your idea when you see other entrepreneurs in your industry who are seemingly thriving. You might think that you need to come up with something better in order to differentiate yourself from the others. Or you might think that the market is completely saturated and there in no room for you.

“Action without vision is only passing time, vision without action is merely day dreaming, but vision with action can change the world.” – Nelson Mandela

In this situation, you need to shift your focus from your idea, to your execution. This means that rather than dwell on if your idea is good enough, different enough or special enough, you need to focus on how you can best bring it to life and make it your own.

Many businesses fail not because their idea wasn’t good, but because they don’t execute it right. Of course it is totally normal and acceptable to make mistakes, but the key difference is make sure you are utilising your resources, such as time, money and effort in the best way possible.

Here are three ways that will help you make sure you are executing on your ideas in the best way possible:

1. Don’t waste your resources.

When you are starting out, it is easy to get caught up in tasks that seem important, but aren’t really going to make too much of a difference to your success. A great habit to get into is to assess your tasks before you do them. Really think about your long-term vision for your business and make sure your tasks are aligned with that. If it’s not aligned, then more than likely you will be wasting your time, money or effort. 

For example, if your execution isn’t right, you might spend too much time deliberating over the font in your logo. This time could be better spent on something such as building a strategy for your marketing campaign.

2. Be driven by more than money.

A key component of how well you execute your business idea also comes down to your own personal passion and drive. If you are starting your business based on how much money you think you could make, rather than actually being passionate about what you are doing, then you are going to run out of steam very quickly. Even if you do happen to have an amazing or unique idea, if you aren’t motivated by reasons bigger than money, you won’t have the required resilience or determination to keep going no matter what challenges come your way.

“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” – Steve Jobs

3. Just get started.

The hardest part about executing? Actually doing it. If you are just starting out and you have a business idea that you just can’t stop thinking about, don’t worry about if it is good enough. Or you want to do something in your current business that goes against the grain in your industry, don’t spend time comparing your business to others to see if it could work.

The key here is to just start. Start exactly where you are, make a plan and take the very first logical step. This is the part where you really have to let go of any doubts or fears you have about your idea and just focus on how you will actually bring it to life. In the end, people can have great ideas or they can have mediocre ideas, but it is all about how they execute them. 

There are plenty of examples of businesses that dominate their industry but their actual business model, product or service is nothing new and exciting. Just think about industries such as fashion or digital marketing and you could easily name a few companies right off the top of your head.

But ask yourself, what is it about their actual idea for their business that is truly unique? I think you will find, it is probably not much.So stop overthinking it and focus on what actions you are actually going to take….and take them.

Shannon Threlfall is the founder of The Founder’s Vision, a platform for news, business strategy, consulting, online courses, collaboration and more. This is a platform for WOMXN entrepreneurs who have a massive vision for their business and see the world differently. We are leading a movement to revolutionise the business world and create a new economy that has diversity and social entrepreneurship at its heart.

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20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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