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Your Idea Isn’t Bad, But Your Execution May Be



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Many people think they can’t be successful entrepreneurs because they aren’t innovative enough. Thanks to leaders such as Elon Musk and Steve Jobs, there is this common misconception that entrepreneurs can only really be successful if they have this amazing, never-before-seen idea for a business.

They think that the their idea has to be completely new and totally revolutionise their industry. But that’s not always the case. Yes, there are entrepreneurs like Steve Jobs who are visionaries and really do dream about shaking up the world. But just because your idea already exists in the world, it doesn’t mean you have any less chance of succeeding.

When you are first starting out, it is easy to be intimidated or lack confidence in your idea when you see other entrepreneurs in your industry who are seemingly thriving. You might think that you need to come up with something better in order to differentiate yourself from the others. Or you might think that the market is completely saturated and there in no room for you.

“Action without vision is only passing time, vision without action is merely day dreaming, but vision with action can change the world.” – Nelson Mandela

In this situation, you need to shift your focus from your idea, to your execution. This means that rather than dwell on if your idea is good enough, different enough or special enough, you need to focus on how you can best bring it to life and make it your own.

Many businesses fail not because their idea wasn’t good, but because they don’t execute it right. Of course it is totally normal and acceptable to make mistakes, but the key difference is make sure you are utilising your resources, such as time, money and effort in the best way possible.

Here are three ways that will help you make sure you are executing on your ideas in the best way possible:

1. Don’t waste your resources.

When you are starting out, it is easy to get caught up in tasks that seem important, but aren’t really going to make too much of a difference to your success. A great habit to get into is to assess your tasks before you do them. Really think about your long-term vision for your business and make sure your tasks are aligned with that. If it’s not aligned, then more than likely you will be wasting your time, money or effort. 

For example, if your execution isn’t right, you might spend too much time deliberating over the font in your logo. This time could be better spent on something such as building a strategy for your marketing campaign.

2. Be driven by more than money.

A key component of how well you execute your business idea also comes down to your own personal passion and drive. If you are starting your business based on how much money you think you could make, rather than actually being passionate about what you are doing, then you are going to run out of steam very quickly. Even if you do happen to have an amazing or unique idea, if you aren’t motivated by reasons bigger than money, you won’t have the required resilience or determination to keep going no matter what challenges come your way.

“To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” – Steve Jobs

3. Just get started.

The hardest part about executing? Actually doing it. If you are just starting out and you have a business idea that you just can’t stop thinking about, don’t worry about if it is good enough. Or you want to do something in your current business that goes against the grain in your industry, don’t spend time comparing your business to others to see if it could work.

The key here is to just start. Start exactly where you are, make a plan and take the very first logical step. This is the part where you really have to let go of any doubts or fears you have about your idea and just focus on how you will actually bring it to life. In the end, people can have great ideas or they can have mediocre ideas, but it is all about how they execute them. 

There are plenty of examples of businesses that dominate their industry but their actual business model, product or service is nothing new and exciting. Just think about industries such as fashion or digital marketing and you could easily name a few companies right off the top of your head.

But ask yourself, what is it about their actual idea for their business that is truly unique? I think you will find, it is probably not much.So stop overthinking it and focus on what actions you are actually going to take….and take them.

Shannon Threlfall is the founder of The Founder’s Vision, a platform for news, business strategy, consulting, online courses, collaboration and more. This is a platform for WOMXN entrepreneurs who have a massive vision for their business and see the world differently. We are leading a movement to revolutionise the business world and create a new economy that has diversity and social entrepreneurship at its heart.

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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