Connect with us

Startups

7 Ways Startups Can Kill It With LinkedIn

Published

on

So you’re a startup and you want to crush it in the worldwide business community using LinkedIn? If only we had met 12 months ago but its okay I am here now to save the day. If you haven’t already figured it out, LinkedIn has long gone past the point of being a place to get you your next job and moved into one of the best business development tools you have ever seen.

I was lucky enough to spend two full days, with some of LinkedIn’s finest, (from Silicon Valley) when they were in town 3 weeks ago. I was also fortunate enough to be one of the first people in Australia to become what’s known as a LinkedIn Instruct trainer. What does this fancy title mean you ask? It means that I am certified to train any of my 40,000 colleagues on the benefits of LinkedIn Sales Navigator as a business development tool – you guys get access to this info though, thanks to Addicted2Success.

 

1. A premium account is very valuable and here’s why

LinkedIn offer a range of different premium accounts depending on what you use it for. In the past I have found the free one to be more than adequate but once you want to move on from using it as a networking tool and to using it as a business development tool I am afraid you will need to pay. Don’t stress about this though because the investment is well worth it and everything, that I talk about in this article, can be done with a Premium Sales Navigator account.  The main reason you need a premium version is that the sales landscape has changed. “An average of 5.4 decision makers are now involved with a buying decision.” A premium account will help uncover who those decision makers are which can’t be done easily any other way.

 

2. Take those skeletons out of the closet and show the real you

Too many people on LinkedIn try and hide things about themselves. If you want this to be a successful business development tool for your startup, then you really need to consider putting as much valuable content about yourself on your profile, along with a quality photo. A lot of founders try and hide their skeletons but what they don’t realise is that things that they think they should hide, they actually should show to the rest of the world because it makes them real. Failures are one of those things you should be proud of and you should show it off on your profile.

You should also make as much of your profile public. This means that in your settings you can select to show different bits of information to people you’re not connected with. This is very important because success on LinkedIn means being open and honest. The moment you don’t, it lessens its effectiveness significantly. With my own profile, I have chosen to show everything publically and to my connections. The advantage here is that if someone has never done business with me before they can really do their research first, before having to make contact with me.

“Think about it, would you prefer to do business with someone you know a bit about or that you have been referred to, or a complete stranger?”

 

3. On to the sexy stuff – premium features

The premium tools are what allow business development on LinkedIn to occur. See below for what each one does and get using them asap.

•    Send Inmails – the way to speak with people you don’t know.

•    Save accounts and leads – an easy way to keep track of prospects

•    Separate LinkedIn page – this is a separate page that only show you what your leads / accounts are up to so you can be well informed.

•    Lead recommendations – get to know who the other decision makers are in a prospect’s company.

•    Unlocking people beyond your third-degree connections – a premium feature that is really helpful when you have no connections in common with someone and want to view their profile. You get 25 of these per month.

•    See who’s viewed your profile – great for starting a conversation with someone and finding out why they looked you up.

•    Lead Builder – build your own custom list of leads via a highly targeted search tool.

•    Teamlink – see who else within your team or within your 1st degree connections might know a prospect to get a warm introduction

 

4. You must be the most recent and the most frequent

Jack Delosa, who was recently featured on Addicted2Success, says at his Unconvention event that you must be the “most frequent and the most recent,” in front of your prospect (without spamming them) and if you are this will significantly help you to win the business. LinkedIn will help you do this by being able to stay top of mind with any prospect you’re following. By commenting on their posts, liking their status’s and inviting them to groups you’re able to get them to remember you easier than any other way – especially if the comments you write are valuable and insightful.

With Sales Navigator, you will be able to follow people without notifying them, before you decide to connect. This can help you to see what their company is doing via the news feed and track any content or comments they post. Whether you’re a startup or a sales person, this takes a lot of the researching out of your day. You can take this a step further by seeing if they have a Facebook Fan page where you can use the same strategy. A word of warning though, make sure your Facebook page is clean and doesn’t have any photos that you would rather not let your business prospects see. A photo of you in your birthday suit, sculling a beer would not be something you want the business world to see I’m sure!

“A photo of you in your birthday suit, sculling a beer would not be something you want the business world to see I’m sure!”

 

5. The way you connect with people is important

With LinkedIn, it’s always best practice to try and only connect with people you know first. As a startup, you want to be able to prospect with it and there are two ways to do this without knowing the person first. One way is to see whom you have in common with them and then ask that person for an intro. I don’t personally do this too much as I am more like a hawk and like to avoid any delays. I find this works for me about 90% of the time. The other way is to save them as a lead and then send them an inmail to introduce yourself to them. It’s good practice to save them as a lead because it allows you to see them in your custom Sales Navigator news feed.

The aim here is to strike up a conversation and see if there are any synergies. If there are then it’s usually good to connect with them then and stay in touch. I like to always ask them how they like to keep in touch. Some people like email, some like Twitter and some still prefer the old fashioned SMS.

The only other thing, I would say about  connections, is that when I look at someone’s profile for the first time, their LinkedIn connections tell me a powerful, subconscious message about them. This is because the types of people you mix with tell someone a lot about your character and your interests. I find it fascinating to see who I have in common with someone and I can be often seen in first meetings with clients, on an iPad, comparing whom we have in common.

 

LinkedIn Instruct Team Melbourne

LinkedIn Instruct Team Melbourne

6. Increase your “Social Selling Index.” What an earth is that?

The reason, I was given the opportunity to do the LinkedIn Instruct training, is thanks to a new phrase your going to hear a lot more in the business world about called your “Social Selling Index.” In simple terms, this means your score out of 100 to be able to sell via social media on sites like LinkedIn. Mine ranked as one of the highest in our organisation based on a number of different factors. Those factors included things like number of connections, the amount of connections that had a senior role in an organisation, the number of Inmails sent, my interaction with the community via comments / likes, the number of people who viewed my profile etc.

If your startup or sales people are serious about using this tool then you’ll need to get this index higher, although the most important factor here is really the profile part.

 

7. Inamils are important and are gods gift to you

It goes without saying that Inmails are an important communication tool on LinkedIn and having a compelling subject line will determine part of your success. If the newspaper can draw people in via a headline then you can do the same with a subject line of an Inmail. A story, that I heard recently, was of a sales person who found out that a prospect used to own a Porsche (a mutual connection told him). Rather than sending a boring Inmail introducing himself, he chose to make it all about the prospect and write a subject title that was human. The subject title he chose was “How’s the Porsche running?” What was clever is that this title showed the prospect that there had been research done before making contact rather than sending something more generic. He got a very prompt response from the prospect, which led on to further discussions after that.

The other important factors of  an Inmail are:

– No more than 3 paragraphs

– Mention someone you have in common with the prospect

– Ask questions about them and don’t talk about yourself too much

– Try not to talk too much about your company until the prospect asks

– When making requests in the Inmail, always give them a chance to make a counter offer

– Get to the point and ask for their contact details when you feel the times right

– Don’t be afraid to reach out to very senior people – you will be surprised at the response rate

 

Final Piece of Advice 

One final thing, to mention about Sales Navigator, is that you could also look to purchase it for your sales people. The advantage here is that it’s an easy tool for them to use that avoids excuses about their sales funnel being empty and allows them not to have to cold call ever again. A lot of startups buy leads from third parties in the early days until they get their SEO right and this could drastically reduce this dependency. If your sales people have a Sales Navigator account then all the Inmails they send and leads / accounts they save will be stored away from their own personal account.

A question, that a lot of startups ask, is that if that person leaves their business, what happens to all the info in the Sales Navigator account? The answer is that it currently goes to no man’s land and neither the ex-employee nor the startup gets access to the information – this could change in the future though.  Any connections that the employee has made will be retained though but nothing else.

The other question you might be thinking is can the leads be exported? No, they can’t be because LinkedIn is a community for its users and this would go against that philosophy. One thought, that also crossed my mind when I first heard about Sales Navigator leads, was I didn’t want to access them via another system outside of our Salesforce CRM. Apparently there is a way to integrate leads with some CRM’s, although I haven’t done this yet. A quick Google search shows its possible though.

 

Feel free to view my page on LinkedIn for some more ideas.
TELL YOUR STORY, BE REAL, BE YOU AND CONNECT!!!

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

Advertisement
4 Comments

4 Comments

  1. Zeb

    Mar 11, 2016 at 1:19 pm

    Very enlightening! So needed this! We have a great product (our customers say so!) and we’re seeing regular sign ups for our free plan and also have got people interested in our paid plans. Yet, we were only able to convert only one of those prospects into paid customer. That’s where we’re not doing well.

    We keep going back to building and implementing more features! We love building products yet we know how important is to make sales. Writeups like these greatly help reset our thought process and shift our focus from coding more features to landing more customers. Thank you!

    • Tim Denning

      May 7, 2016 at 4:03 am

      Zeb I am glad this article helped you. Keep pivoting your business model and you will find the one that works the best. Persistence is the key my friend.

  2. Rose Costas

    Feb 10, 2015 at 10:24 pm

    Thanks fro this post. I was just looking in to LinkedIn for my business and this information is invaluable.

    • Tim Denning

      Feb 11, 2015 at 5:36 am

      Not a problem Rose. If you have any of your own LinkedIn tips please feel free to share them with us.

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

10 Small Startups That You Can Build on Your Own Right Now

Published

on

startup success
Image Credit: Twenty20.com

Having a business of our own is a dream that is very obvious and common all throughout. With the rise in startups and funding options, the market is blooming with successful entrepreneurs. And rightly so! But many ambitious people are seen dropping out of their dream of building a business only because of the funds involved in setting up one! We forget to acknowledge that the idea if planned and executed well, is strong enough to pull in all the investments.

Both Facebook and Microsoft started as very small business ideas and we all know the fate of them in today’s world. The basic idea is to invest your idea and build your own brand out of it. There is a market for startups that is constantly evolving with different niches.

So for anybody looking to start small yet efficient, here’s a list of 10 small startups that you can build on your own as per the current scenario:

1. Blogging/ Vlogging

In the past few years of digitalization, this has emerged as one of the top-notch money-making investments. The cost involved is as meagre as it can get, but the returns are particularly amazing.

Before starting to blog, one has to invest in a domain name and hosting whereas, for vlogging in platforms like youtube, there is no money involved. All it takes is an expertise in any field and the confidence to present it in the best engaging way possible. Bloggers earn through a lot of collaborations and affiliate marketing whereas youtube itself pays it’s users when they reach a good set of engagement through content.

2. Baking

If baking is your passion, it can very well be your profession. Your only big investment is a good oven and then, your skills do the magic! If you’re enthusiastic about baking, you can prepare cakes, muffins, cookies, and homemade bakery items.

The market for this has huge potential as customers are always experimenting on taste and are looking for the best customization. By posting your bakery items online, you can directly connect with your customers and provide economical solutions as per your brand.

3. Stylist

With the rise in competition amongst folks to be more presentable, personal stylists stand a great chance in the market. Most everyday individuals are trying hard to keep a great profile at their display due to the increased demand for visibility.

Coordinating your makeup, your hair, and your dress for the perfect occasion calls for expert advice, and the expert advice comes with money! So put your styling sense on display and get yourself great customers.

4. Developer

This is one of the highest demanding markets if you have the skill for it! A new app or a website is getting developed all the time. From small businesses to public figures to bigger enterprises, everybody has an online presence for their brand. Web developers and App developers are hence, almost every entrepreneurs “go-to” person. The investment is null if knowledge is not counted as one if you already have a good system to back up your codes.

“Things work out best for those who make the best of how things work out.” – John Wooden

5. Event Planning

Starting up with an event management company requires a dedicated human resource with a knack of marketing and networking skills. You could start your office at your home before you earn enough to expand it.

Event planning has become a need in almost every household to offices for it gives people the liberty to enjoy their event without thinking much of it. Event planning is hence a rescue measure nobody forgets to take!

6. Professional Photography

With Facebook and Instagram taking a toll on people, the demand for enriching and captivating pictures has hit people enormously.

People tend to pay chunks of money for video shoots and detailed photography to capture their big days. As a professional photographer, you are in demand for great projects!

7. Interior Designing

A dream home is always designed as per the customer’s choice. And today, almost every house purchased includes the customer getting its interior designed well for their convenience. Interior designers with a decent outreach in the market are a business of their own! The only requirement is to understand the needs and use your own creativity to earn out of it.

8. Food truck

Food at an affordable rate, and one that pleases your taste buds never goes out of fashion. A cafe or a restaurant is out of budget for most people, but renting a food truck along with a good cook is not only trendy but also a cheap investment.

Food trucks have been in the market for quite some time now and are a great spot for food lovers. A food truck also has an advantage of mobility and hence, is a great business idea that can attract crowds.

9. Tutoring

Are you good with understanding psychology and teaching methods? Then this is an exclusive business plan for anybody willing to invest the time. There is a need for quality learning methods and a greater understanding of subjects whether it is a school course, music, or an art. There is almost no investment in teaching except for the time spent. And hence, this is the most cost-effective business.

“Don’t think about your errors or failures; otherwise, you’ll never do a thing.” – Bill Murray

10. Travel agency

A home based travel agency would cost very little since it has to be tied up with a host agency. The time is such that most of the people are at least planning a tour once in a year on average. The cost of setting up a travel agency is less but the commission earned is really worth more than the investment. It is one such happy-go-lucky businesses out in the market!

Every business has its own share of failures and successes. There are a lot of myths associated with starting a new business that you will come across but you should be careful to ditch them. You will understand it only when you give it a try. Try something new, and you’ll never know where it might go.

Which one of these 10 startup ideas resonates most with you and why? Let us know your thoughts below!

Image courtesy of Twenty20.com

Continue Reading

Startups

Working With A Bad Boss Is The Real Soul-Crushing Dream Killer

Published

on

Image Credit: Unsplash

Bad bosses are ruining great companies all over the world. The problem is not the people it’s the bosses that they work for.

You know what I’m talking about. We’ve all had one of these bad bosses.

  • They micromanage
  • They promise the world and deliver nothing
  • They overload you and know you’re going to fail
  • They never listen
  • They’re always too busy (busy doing meetings aka socializing)
  • They never back you in performance conversations
  • They get angry at you when you’re doing your best

I could go on for hours.

BAD BOSSES SUCK and are destroying otherwise great companies.


My bad boss

I’m lucky. I’ve only had one bad boss.

This boss would complain to everyone about how bad the company was. He told everyone he wanted to leave except me. I asked him several times and he lied to me. His only trick to motivate me was to remind me that bonus time was right around the corner.

Somehow that bonus was supposed to make up for the fact we hated going to work and it was soul-crushing.

Everything this boss taught me was wrong.

Stab your colleagues in the back on their way out. Bag other bosses and then pretend you didn’t. Never support your team’s personal goals outside of work.

For around six months, while this bad bosses reign of terror lasted, no one wanted to come to work. The best part about work was going home. Even better was long weekends and any excuse not to have to talk with him.

The company had a good name and quality products but the culture had spiraled out of control. This bad boss had become one of many.Conversations at work became nothing more than weekly meetings where everyone would go through what they did and have KPI conversations. It was demoralizing.

I tried to tell him that I discovered a major client was leaving. He ignored it and told me I was wrong. I gave him clear evidence. He still denied it — until the client finally left.


Titles, salaries and bonuses are not enough

Who gives a damn about all of that.

These things feel good for about a day and then they become nothing more than trivial pursuits that don’t mean anything at the end of the day.

Titles, salaries and bonuses are like dog treats used to lure dogs into obeying orders. Is it really acceptable to treat humans in this way and reward them like incentivized dogs that should do as they’re told and roll over?

I’ve had some good bonuses in my career. The best year was when I made no bonus and got the girl I’d always dreamed about.

I’ve had some awesome job titles in my career. The best title was the one of leader which was given to me by the internet after I spent years inspiring people through personal development and entrepreneurship. The titles you appreciate are the ones that don’t describe a department or area of a business.

I’ve had some awesome salaries too. The difference between five figures and six figures is hardly noticeable. I didn’t suddenly go from homeless to driving a Ferrari. In fact, when I had less, I appreciated it so much more. Saving up to buy an iPad felt like a huge achievement.

There are too many bad bosses waffling on about KPI’s and incentives and not enough trying to show their people how to find meaning in their life and do work they love. That’s the work of a good boss”


How do you escape a bad boss?

“Having a bad boss isn’t your fault. Staying with one is” — Nora Denzel

Take responsibility. Do something about your bad boss. Change departments or change companies. Whatever you do don’t give your boss the thumbs up by sticking around. Instead, give them the quiet middle finger and get your ass out of there as quickly as you can.

It’s your responsibility to vote with your career and show them who’s not your boss.

Respect yourself too. Escaping your bad boss is less about them and more about you. If you respect yourself, you’ll escape. It’s not prison. You can use platforms like LinkedIn to find another career. There’s lots of nice people out there that will help you escape your bad boss if you’ll just have the courage to ask them.


Nothing will kill your dreams quicker than a bad boss.

A bad boss can affect you more than you realize. They make you feel sick, they make you lack energy and they don’t support you thus killing your goals and dreams.

You need a good boss that’s willing to let you do projects, do good work, and meet people that are aligned with your dreams. Not working towards your goals each day at work kills your motivation. Keeping a bad boss happy is soul-crushing.

You need positivity, advice, coaching, and the right people to achieve your personal goals. A bad boss is never going to listen to any of that because they are all about themselves and their KPI’s.

Stick KPI’s where the sun don’t shine. No person has ever been or ever will be genuinely motivated by that three letter acronym ‘KPI’ that you bolster on about until we all want to fall asleep”


What does a good boss look like?

Really simple everybody:

  1. They respect you first and you respect them back.
  2. They trust people to do the job and support you to do so
  3. They don’t give you the answer they help you find it for yourself
  4. They have emotional intelligence, empathy and compassion oozing out of them
  5. They appreciate the work you do and the challenges you face
  6. They’ll never ask you to do something they’re not prepared to do themselves (i.e., managers that don’t talk to clients)
  7. They help you to grow by giving you challenges aligned to your own goals

I’ve had many good bosses that follow this format. One such boss got me to attend Toastmasters which not only helped my public speaking but built my confidence.

This same good boss also allowed me to work one day in social media. He’s the reason I now work a four day week, so I can continue that tradition of working one day entirely on social media.


A message for the bad bosses of the world.

You can’t hide any longer.

People are catching on to the fact they can choose any company they want to work for.

“LinkedIn now provides us with endless opportunities to get the hell away from you and meet good bosses”

As freedom in the working world spreads, bad bosses are going to be ignored and therefore be forced into hiding and made extinct like the dinosaurs. Bad bosses, we’re coming for you!

We’re going to silence you through leaving your ass behind.
We’re going to encourage others to do the same.
We’re going to choose ourselves first.

There’s no excuse to be a bad boss….ever.

Continue Reading

Startups

4 Simple Ways to Transform Your Startup Into a Success

Published

on

startup success
Image Credit: Unsplash

Who said for a startup to become a success it must struggle for years? If planned and executed smartly, any startup can sail on the ship of success without any hurdles.

There are many myths associated with startups like ‘It has to be small because it is a startup,’ or ‘You just need an idea and the rest will follow,’ or even, ‘Investing in marketing or advertising for a startup is a waste”. Just because a startup is something new for you, doesn’t mean it’s new for people too.

There are thousands of others with your same idea already out there in the market. Hence, for your startup to climb the ladder of success as soon as you roll the dice, you better get the right figures i.e you better do what you need to do in the right manner and proportion. Confused? Let us make it more clear to you.

One of the most often quoted statistics is that 50% of all startups fail to survive even five years. And the reasons for their downfalls are so silly that later they repent only if they had taken care of it at the beginning itself, the startup could have survived. A post-mortem of 287 Startups was carried out by CBInsights among which, the common reasons of startup failure that emerged out were:

  • Lack of focus, motivation, commitment and passion
  • The eagerness of scaling too fast
  • Floating with pride and spending a lot
  • Ignoring good pieces of advice and falling into the wrong company
  • Lack of general and domain-specific business knowledge: finance, operations, and marketing and experience
  • Investing blunders and running out of cash
  • Improper budgeting
  • No getting market exposure
  • Poor product/service
  • No business plan/strategy
  • No/Poor marketing
  • Focusing only on profit and not on customers

For a startup to succeed, money and ideas are not enough, it needs a lot of input from your side as well to grow and survive, like your passion, commitment, willingness to adjust, patience and persistence, observation, relationship with all and basic knowledge and skill. But above all, professionalism is the most important factor. Starting small and new is nothing to be taken lightly. How you interact with your investors, clients or customers, matters, after all, they are the one who will make or break your startup.

Here are the 4 simple ways that will reflect your professionalism as well as turn your startup into a success:

1. Two heads are better than one

Go get a co-founder. Studies show that a startup with two founders significantly increases the odds of success. How? Because two balanced and fully invested partners can keep the startup going on their shoulders equally well. A co-founder means you will have someone to rely on, share the load, chip in during critical times, handle responsibilities, motivate each other and so on. In the end, so what you will have to share the fruit of success, at least your startup will have a balanced support which will prevent it from drowning in the future.

Take for example the Mistay Founder Pranav Prabhakar who believes that, “Multiple founders with complementary skills bring in wider perspective to the team. While taking key decisions and at high-pressure situations, it’s always preferable to have someone who can provide support and an alternative perspective,” and hence has Sandeep Jaiswal as the co-founder of Mistay.

According to Sandeep, ‘A co-founder makes it easy to navigate through tough times. A partner with complimenting skill-sets and different style of thinking is important to help avoid mistakes one would otherwise make, he stressed. So having a co-founder is like an extra support for your startup.

“The value of an idea lies in the using of it.” – Thomas Edison, General Electric Co-founder

2. Get a website/app or both

If you are thinking an investment into web/app is a big waste of money, then hello, it’s 2018 and today from kids to oldies, everyone is constantly browsing either on a desktop/laptop or on mobile. Your potential customers, clients and investors are out there on all platforms and to make them learn about your startup, you must have a website or app of yours ready.

If you are still worried about the budget, for starters, host your site on WordPress which is the most popular CMS of the planet. Its versatility and possibilities are endless which you can take benefit of or go for professional pre-made website templates that easily available at affordable prices.

3. Let people know

Branding and marketing both are lifelines for a business and just because you are a startup doesn’t mean you can survive without them. Branding means establishing a professional presence in both online and offline medium. Make your company logo, colour and other identities visible everywhere as much as possible. Give your clients pens, diaries or other stationary items with your company logo, this will remind them of your great service.

Also, spend rightly on marketing even if you are running a single campaign, make it an effective one that creates an impact on the people. Don’t forget to check whether the market is right for your product/service. Marketing at the right time only will prove beneficial. For eg., marketing your summer clothes brand during winter is useless.

4. Deliver what you promised

Sticking with your word creates your professional image and even a slight slip in it will bring down your startup empire. Nothing is more irritating than a business failing to deliver what it promised. Don’t brag about anything it will only lose your potential customers, stain your reputation and in a worse scenario, get you in legal troubles. First, deliver what you told them you can gradually add and inform them if you wish to serve more. Until and unless, as a startup, don’t try to go overboard and create a mess of everything.

“Always deliver more than expected.” – Larry Page, Google Co-Founder

Turning an idea from concept to production is no cakewalk. The eagerness to establish into a giant is understandable, but, why take unnecessary big risks and crash in the end? Better study the market first, define what new you are giving, plan at its best, execute smartly and enjoy the rewards.

Continue Reading

Startups

Don’t Let The New Person Have Lunch By Themselves.

Published

on

Image Credit: Unsplash

I joined a new company two weeks ago. I’ve been the new person at work many times before — I know what it feels like. A new workplace is scary, overwhelming and challenging.

What I’m about to share with you makes me incredibly emotional and it’s very close to my heart.

During the week I saw someone else, who was also new, having lunch by themselves.

They walked through the big grey door by themselves, took one look over at all the tables, and then headed towards a table in the corner away from everybody. My heart sunk.

I knew what he was going through and it wasn’t easy. Right as he walked through the door, I was in the middle of a conversation.

Mid-sentence, I said:
“Excuse me for just a second. I’ll be right back.”

People sitting on my table looked at me funny. They knew I was odd and did weird stuff. They were trying to figure out what I was about to do in their own minds.

I’ve always been told that leadership is not about being the boss but setting the right example

I walked over to the other side of the lunchroom. I said:

“Would you like to come over and have lunch with us?”

I wanted him to feel part of the team. The first couple of weeks in any career are make or break — I should know given my recent exit from finance after seven years.


I know what it’s like to be the new person.

I was the new person in insurance.
Then I was the new person in business banking.
Then I was the new person in eCommerce.

Each time I was the new person I felt scared, incredibly fearful, overwhelmed, anxious and self-conscious. Not much has changed really. I still feel like that which is why I’m obsessed with being part of the solution.

The solution is this:

“Don’t let the new person have lunch by themselves.”

Taking the time to make people feel included and like they matter makes a difference. You could be the difference between a new person staying and having an epic time at work, or giving up in the first few months.


The difference is even bigger than you think.

What do I mean? If being the new person doesn’t go well, it can lead to many issues that you may not have realized. The new person could become lonely; the new person could underachieve and be fired; the new person could struggle to make friends.

These issues could lead to a failed career or not being able to pay bills or even mental illness.

As a worst case scenario, these issues could even lead to suicide. The difference of helping that one person to have lunch with the team could be far greater than you realize.


Inclusion is how we cure loneliness.

Loneliness is why we have social media, dating apps and cafes.

No one wants to be that person having lunch by themselves because they feel like they’re not enough or can’t fit in.

The cure to loneliness is inclusion”

You can be the difference by encouraging inclusion.

Be the leader and set the example of inclusion.

Embrace differences in culture, gender, sexual orientation and race.

Stopping someone from having lunch by themselves will teach you far more about life that you might think. Bottom line is this: we’re all the answer. Be inclusive.


One sentence can change everything.

That one sentence “Hey would you like to join us for lunch?” means more than you think. You were the new person once. I was the new person too.

That one sentence can change someone’s perspective.

It’s not about lunch buddies; it’s about leading with heart and being a good human being.

It’s what you must do. Next time you see someone having lunch by themselves, invite them over. If they are too shy to come over, sit down with them and have lunch together.

It’s the simple hacks like this that will change your reality.

Continue Reading
Advertisement
Write for A2S

Facebook

Advertisement

Trending

Quotes

80 Albert Einstein Quotes to Inspire You For Life

Published

on

Albert Einstein is recognized around the world as one of the most iconic and intelligent minds ever.  From his fantastic scientific discoveries, to the hardships he endured during his life; Einstein shared a lot of wisdom and insight on life, people, and the world in general

(more…)

Joe Kleckner has a passion for all things motivation & self-development.  From blogs such as Addicted2Success, to the videos of Eric Thomas and Elliott Hulse, to the lectures of legends such as Tony Robbins.  This passion has landed him an internship with Addicted2Success. Follow him on Twitter & Snapchat as he journeys towards greatness, one day at a time.

Advertisement
4 Comments

4 Comments

  1. Zeb

    Mar 11, 2016 at 1:19 pm

    Very enlightening! So needed this! We have a great product (our customers say so!) and we’re seeing regular sign ups for our free plan and also have got people interested in our paid plans. Yet, we were only able to convert only one of those prospects into paid customer. That’s where we’re not doing well.

    We keep going back to building and implementing more features! We love building products yet we know how important is to make sales. Writeups like these greatly help reset our thought process and shift our focus from coding more features to landing more customers. Thank you!

    • Tim Denning

      May 7, 2016 at 4:03 am

      Zeb I am glad this article helped you. Keep pivoting your business model and you will find the one that works the best. Persistence is the key my friend.

  2. Rose Costas

    Feb 10, 2015 at 10:24 pm

    Thanks fro this post. I was just looking in to LinkedIn for my business and this information is invaluable.

    • Tim Denning

      Feb 11, 2015 at 5:36 am

      Not a problem Rose. If you have any of your own LinkedIn tips please feel free to share them with us.

Leave a Reply

Your email address will not be published. Required fields are marked *

Startups

10 Small Startups That You Can Build on Your Own Right Now

Published

on

startup success
Image Credit: Twenty20.com

Having a business of our own is a dream that is very obvious and common all throughout. With the rise in startups and funding options, the market is blooming with successful entrepreneurs. And rightly so! But many ambitious people are seen dropping out of their dream of building a business only because of the funds involved in setting up one! We forget to acknowledge that the idea if planned and executed well, is strong enough to pull in all the investments.

Both Facebook and Microsoft started as very small business ideas and we all know the fate of them in today’s world. The basic idea is to invest your idea and build your own brand out of it. There is a market for startups that is constantly evolving with different niches.

So for anybody looking to start small yet efficient, here’s a list of 10 small startups that you can build on your own as per the current scenario:

1. Blogging/ Vlogging

In the past few years of digitalization, this has emerged as one of the top-notch money-making investments. The cost involved is as meagre as it can get, but the returns are particularly amazing.

Before starting to blog, one has to invest in a domain name and hosting whereas, for vlogging in platforms like youtube, there is no money involved. All it takes is an expertise in any field and the confidence to present it in the best engaging way possible. Bloggers earn through a lot of collaborations and affiliate marketing whereas youtube itself pays it’s users when they reach a good set of engagement through content.

2. Baking

If baking is your passion, it can very well be your profession. Your only big investment is a good oven and then, your skills do the magic! If you’re enthusiastic about baking, you can prepare cakes, muffins, cookies, and homemade bakery items.

The market for this has huge potential as customers are always experimenting on taste and are looking for the best customization. By posting your bakery items online, you can directly connect with your customers and provide economical solutions as per your brand.

3. Stylist

With the rise in competition amongst folks to be more presentable, personal stylists stand a great chance in the market. Most everyday individuals are trying hard to keep a great profile at their display due to the increased demand for visibility.

Coordinating your makeup, your hair, and your dress for the perfect occasion calls for expert advice, and the expert advice comes with money! So put your styling sense on display and get yourself great customers.

4. Developer

This is one of the highest demanding markets if you have the skill for it! A new app or a website is getting developed all the time. From small businesses to public figures to bigger enterprises, everybody has an online presence for their brand. Web developers and App developers are hence, almost every entrepreneurs “go-to” person. The investment is null if knowledge is not counted as one if you already have a good system to back up your codes.

“Things work out best for those who make the best of how things work out.” – John Wooden

5. Event Planning

Starting up with an event management company requires a dedicated human resource with a knack of marketing and networking skills. You could start your office at your home before you earn enough to expand it.

Event planning has become a need in almost every household to offices for it gives people the liberty to enjoy their event without thinking much of it. Event planning is hence a rescue measure nobody forgets to take!

6. Professional Photography

With Facebook and Instagram taking a toll on people, the demand for enriching and captivating pictures has hit people enormously.

People tend to pay chunks of money for video shoots and detailed photography to capture their big days. As a professional photographer, you are in demand for great projects!

7. Interior Designing

A dream home is always designed as per the customer’s choice. And today, almost every house purchased includes the customer getting its interior designed well for their convenience. Interior designers with a decent outreach in the market are a business of their own! The only requirement is to understand the needs and use your own creativity to earn out of it.

8. Food truck

Food at an affordable rate, and one that pleases your taste buds never goes out of fashion. A cafe or a restaurant is out of budget for most people, but renting a food truck along with a good cook is not only trendy but also a cheap investment.

Food trucks have been in the market for quite some time now and are a great spot for food lovers. A food truck also has an advantage of mobility and hence, is a great business idea that can attract crowds.

9. Tutoring

Are you good with understanding psychology and teaching methods? Then this is an exclusive business plan for anybody willing to invest the time. There is a need for quality learning methods and a greater understanding of subjects whether it is a school course, music, or an art. There is almost no investment in teaching except for the time spent. And hence, this is the most cost-effective business.

“Don’t think about your errors or failures; otherwise, you’ll never do a thing.” – Bill Murray

10. Travel agency

A home based travel agency would cost very little since it has to be tied up with a host agency. The time is such that most of the people are at least planning a tour once in a year on average. The cost of setting up a travel agency is less but the commission earned is really worth more than the investment. It is one such happy-go-lucky businesses out in the market!

Every business has its own share of failures and successes. There are a lot of myths associated with starting a new business that you will come across but you should be careful to ditch them. You will understand it only when you give it a try. Try something new, and you’ll never know where it might go.

Which one of these 10 startup ideas resonates most with you and why? Let us know your thoughts below!

Image courtesy of Twenty20.com

Continue Reading

Startups

Working With A Bad Boss Is The Real Soul-Crushing Dream Killer

Published

on

Image Credit: Unsplash

Bad bosses are ruining great companies all over the world. The problem is not the people it’s the bosses that they work for.

You know what I’m talking about. We’ve all had one of these bad bosses.

  • They micromanage
  • They promise the world and deliver nothing
  • They overload you and know you’re going to fail
  • They never listen
  • They’re always too busy (busy doing meetings aka socializing)
  • They never back you in performance conversations
  • They get angry at you when you’re doing your best

I could go on for hours.

BAD BOSSES SUCK and are destroying otherwise great companies.


My bad boss

I’m lucky. I’ve only had one bad boss.

This boss would complain to everyone about how bad the company was. He told everyone he wanted to leave except me. I asked him several times and he lied to me. His only trick to motivate me was to remind me that bonus time was right around the corner.

Somehow that bonus was supposed to make up for the fact we hated going to work and it was soul-crushing.

Everything this boss taught me was wrong.

Stab your colleagues in the back on their way out. Bag other bosses and then pretend you didn’t. Never support your team’s personal goals outside of work.

For around six months, while this bad bosses reign of terror lasted, no one wanted to come to work. The best part about work was going home. Even better was long weekends and any excuse not to have to talk with him.

The company had a good name and quality products but the culture had spiraled out of control. This bad boss had become one of many.Conversations at work became nothing more than weekly meetings where everyone would go through what they did and have KPI conversations. It was demoralizing.

I tried to tell him that I discovered a major client was leaving. He ignored it and told me I was wrong. I gave him clear evidence. He still denied it — until the client finally left.


Titles, salaries and bonuses are not enough

Who gives a damn about all of that.

These things feel good for about a day and then they become nothing more than trivial pursuits that don’t mean anything at the end of the day.

Titles, salaries and bonuses are like dog treats used to lure dogs into obeying orders. Is it really acceptable to treat humans in this way and reward them like incentivized dogs that should do as they’re told and roll over?

I’ve had some good bonuses in my career. The best year was when I made no bonus and got the girl I’d always dreamed about.

I’ve had some awesome job titles in my career. The best title was the one of leader which was given to me by the internet after I spent years inspiring people through personal development and entrepreneurship. The titles you appreciate are the ones that don’t describe a department or area of a business.

I’ve had some awesome salaries too. The difference between five figures and six figures is hardly noticeable. I didn’t suddenly go from homeless to driving a Ferrari. In fact, when I had less, I appreciated it so much more. Saving up to buy an iPad felt like a huge achievement.

There are too many bad bosses waffling on about KPI’s and incentives and not enough trying to show their people how to find meaning in their life and do work they love. That’s the work of a good boss”


How do you escape a bad boss?

“Having a bad boss isn’t your fault. Staying with one is” — Nora Denzel

Take responsibility. Do something about your bad boss. Change departments or change companies. Whatever you do don’t give your boss the thumbs up by sticking around. Instead, give them the quiet middle finger and get your ass out of there as quickly as you can.

It’s your responsibility to vote with your career and show them who’s not your boss.

Respect yourself too. Escaping your bad boss is less about them and more about you. If you respect yourself, you’ll escape. It’s not prison. You can use platforms like LinkedIn to find another career. There’s lots of nice people out there that will help you escape your bad boss if you’ll just have the courage to ask them.


Nothing will kill your dreams quicker than a bad boss.

A bad boss can affect you more than you realize. They make you feel sick, they make you lack energy and they don’t support you thus killing your goals and dreams.

You need a good boss that’s willing to let you do projects, do good work, and meet people that are aligned with your dreams. Not working towards your goals each day at work kills your motivation. Keeping a bad boss happy is soul-crushing.

You need positivity, advice, coaching, and the right people to achieve your personal goals. A bad boss is never going to listen to any of that because they are all about themselves and their KPI’s.

Stick KPI’s where the sun don’t shine. No person has ever been or ever will be genuinely motivated by that three letter acronym ‘KPI’ that you bolster on about until we all want to fall asleep”


What does a good boss look like?

Really simple everybody:

  1. They respect you first and you respect them back.
  2. They trust people to do the job and support you to do so
  3. They don’t give you the answer they help you find it for yourself
  4. They have emotional intelligence, empathy and compassion oozing out of them
  5. They appreciate the work you do and the challenges you face
  6. They’ll never ask you to do something they’re not prepared to do themselves (i.e., managers that don’t talk to clients)
  7. They help you to grow by giving you challenges aligned to your own goals

I’ve had many good bosses that follow this format. One such boss got me to attend Toastmasters which not only helped my public speaking but built my confidence.

This same good boss also allowed me to work one day in social media. He’s the reason I now work a four day week, so I can continue that tradition of working one day entirely on social media.


A message for the bad bosses of the world.

You can’t hide any longer.

People are catching on to the fact they can choose any company they want to work for.

“LinkedIn now provides us with endless opportunities to get the hell away from you and meet good bosses”

As freedom in the working world spreads, bad bosses are going to be ignored and therefore be forced into hiding and made extinct like the dinosaurs. Bad bosses, we’re coming for you!

We’re going to silence you through leaving your ass behind.
We’re going to encourage others to do the same.
We’re going to choose ourselves first.

There’s no excuse to be a bad boss….ever.

Continue Reading

Startups

4 Simple Ways to Transform Your Startup Into a Success

Published

on

startup success
Image Credit: Unsplash

Who said for a startup to become a success it must struggle for years? If planned and executed smartly, any startup can sail on the ship of success without any hurdles.

There are many myths associated with startups like ‘It has to be small because it is a startup,’ or ‘You just need an idea and the rest will follow,’ or even, ‘Investing in marketing or advertising for a startup is a waste”. Just because a startup is something new for you, doesn’t mean it’s new for people too.

There are thousands of others with your same idea already out there in the market. Hence, for your startup to climb the ladder of success as soon as you roll the dice, you better get the right figures i.e you better do what you need to do in the right manner and proportion. Confused? Let us make it more clear to you.

One of the most often quoted statistics is that 50% of all startups fail to survive even five years. And the reasons for their downfalls are so silly that later they repent only if they had taken care of it at the beginning itself, the startup could have survived. A post-mortem of 287 Startups was carried out by CBInsights among which, the common reasons of startup failure that emerged out were:

  • Lack of focus, motivation, commitment and passion
  • The eagerness of scaling too fast
  • Floating with pride and spending a lot
  • Ignoring good pieces of advice and falling into the wrong company
  • Lack of general and domain-specific business knowledge: finance, operations, and marketing and experience
  • Investing blunders and running out of cash
  • Improper budgeting
  • No getting market exposure
  • Poor product/service
  • No business plan/strategy
  • No/Poor marketing
  • Focusing only on profit and not on customers

For a startup to succeed, money and ideas are not enough, it needs a lot of input from your side as well to grow and survive, like your passion, commitment, willingness to adjust, patience and persistence, observation, relationship with all and basic knowledge and skill. But above all, professionalism is the most important factor. Starting small and new is nothing to be taken lightly. How you interact with your investors, clients or customers, matters, after all, they are the one who will make or break your startup.

Here are the 4 simple ways that will reflect your professionalism as well as turn your startup into a success:

1. Two heads are better than one

Go get a co-founder. Studies show that a startup with two founders significantly increases the odds of success. How? Because two balanced and fully invested partners can keep the startup going on their shoulders equally well. A co-founder means you will have someone to rely on, share the load, chip in during critical times, handle responsibilities, motivate each other and so on. In the end, so what you will have to share the fruit of success, at least your startup will have a balanced support which will prevent it from drowning in the future.

Take for example the Mistay Founder Pranav Prabhakar who believes that, “Multiple founders with complementary skills bring in wider perspective to the team. While taking key decisions and at high-pressure situations, it’s always preferable to have someone who can provide support and an alternative perspective,” and hence has Sandeep Jaiswal as the co-founder of Mistay.

According to Sandeep, ‘A co-founder makes it easy to navigate through tough times. A partner with complimenting skill-sets and different style of thinking is important to help avoid mistakes one would otherwise make, he stressed. So having a co-founder is like an extra support for your startup.

“The value of an idea lies in the using of it.” – Thomas Edison, General Electric Co-founder

2. Get a website/app or both

If you are thinking an investment into web/app is a big waste of money, then hello, it’s 2018 and today from kids to oldies, everyone is constantly browsing either on a desktop/laptop or on mobile. Your potential customers, clients and investors are out there on all platforms and to make them learn about your startup, you must have a website or app of yours ready.

If you are still worried about the budget, for starters, host your site on WordPress which is the most popular CMS of the planet. Its versatility and possibilities are endless which you can take benefit of or go for professional pre-made website templates that easily available at affordable prices.

3. Let people know

Branding and marketing both are lifelines for a business and just because you are a startup doesn’t mean you can survive without them. Branding means establishing a professional presence in both online and offline medium. Make your company logo, colour and other identities visible everywhere as much as possible. Give your clients pens, diaries or other stationary items with your company logo, this will remind them of your great service.

Also, spend rightly on marketing even if you are running a single campaign, make it an effective one that creates an impact on the people. Don’t forget to check whether the market is right for your product/service. Marketing at the right time only will prove beneficial. For eg., marketing your summer clothes brand during winter is useless.

4. Deliver what you promised

Sticking with your word creates your professional image and even a slight slip in it will bring down your startup empire. Nothing is more irritating than a business failing to deliver what it promised. Don’t brag about anything it will only lose your potential customers, stain your reputation and in a worse scenario, get you in legal troubles. First, deliver what you told them you can gradually add and inform them if you wish to serve more. Until and unless, as a startup, don’t try to go overboard and create a mess of everything.

“Always deliver more than expected.” – Larry Page, Google Co-Founder

Turning an idea from concept to production is no cakewalk. The eagerness to establish into a giant is understandable, but, why take unnecessary big risks and crash in the end? Better study the market first, define what new you are giving, plan at its best, execute smartly and enjoy the rewards.

Continue Reading

Startups

Don’t Let The New Person Have Lunch By Themselves.

Published

on

Image Credit: Unsplash

I joined a new company two weeks ago. I’ve been the new person at work many times before — I know what it feels like. A new workplace is scary, overwhelming and challenging.

What I’m about to share with you makes me incredibly emotional and it’s very close to my heart.

During the week I saw someone else, who was also new, having lunch by themselves.

They walked through the big grey door by themselves, took one look over at all the tables, and then headed towards a table in the corner away from everybody. My heart sunk.

I knew what he was going through and it wasn’t easy. Right as he walked through the door, I was in the middle of a conversation.

Mid-sentence, I said:
“Excuse me for just a second. I’ll be right back.”

People sitting on my table looked at me funny. They knew I was odd and did weird stuff. They were trying to figure out what I was about to do in their own minds.

I’ve always been told that leadership is not about being the boss but setting the right example

I walked over to the other side of the lunchroom. I said:

“Would you like to come over and have lunch with us?”

I wanted him to feel part of the team. The first couple of weeks in any career are make or break — I should know given my recent exit from finance after seven years.


I know what it’s like to be the new person.

I was the new person in insurance.
Then I was the new person in business banking.
Then I was the new person in eCommerce.

Each time I was the new person I felt scared, incredibly fearful, overwhelmed, anxious and self-conscious. Not much has changed really. I still feel like that which is why I’m obsessed with being part of the solution.

The solution is this:

“Don’t let the new person have lunch by themselves.”

Taking the time to make people feel included and like they matter makes a difference. You could be the difference between a new person staying and having an epic time at work, or giving up in the first few months.


The difference is even bigger than you think.

What do I mean? If being the new person doesn’t go well, it can lead to many issues that you may not have realized. The new person could become lonely; the new person could underachieve and be fired; the new person could struggle to make friends.

These issues could lead to a failed career or not being able to pay bills or even mental illness.

As a worst case scenario, these issues could even lead to suicide. The difference of helping that one person to have lunch with the team could be far greater than you realize.


Inclusion is how we cure loneliness.

Loneliness is why we have social media, dating apps and cafes.

No one wants to be that person having lunch by themselves because they feel like they’re not enough or can’t fit in.

The cure to loneliness is inclusion”

You can be the difference by encouraging inclusion.

Be the leader and set the example of inclusion.

Embrace differences in culture, gender, sexual orientation and race.

Stopping someone from having lunch by themselves will teach you far more about life that you might think. Bottom line is this: we’re all the answer. Be inclusive.


One sentence can change everything.

That one sentence “Hey would you like to join us for lunch?” means more than you think. You were the new person once. I was the new person too.

That one sentence can change someone’s perspective.

It’s not about lunch buddies; it’s about leading with heart and being a good human being.

It’s what you must do. Next time you see someone having lunch by themselves, invite them over. If they are too shy to come over, sit down with them and have lunch together.

It’s the simple hacks like this that will change your reality.

Continue Reading

Trending