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14 Tips Joel Brown Taught Me For Contacting And Interviewing Influential People

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Before I became an author on Addicted2Success, I didn’t really know much about contacting influential people. Joel Brown taught me the art, and now I am teaching you. Most of what Joel told me made sense, but I just wasn’t consciously aware of it. Having done hundreds of interviews now, Joel has mastered the art of contacting people that are normally quite hard to reach, and he is at a world-class level.

Below are the fourteen tips Joel Brown gave me on how to contact influential people.

 

1. First contact is crucial

Always try a warm introduction first

– Before attempting to contact any person of influence, it’s always best to see if you know anyone in common first. When someone is in common with the influential person you are trying to contact, you can ask for an introduction. What this does is almost guarantee you a response and provides leverage. When someone who you know asks for a favor, you feel obligated to at least hear them out even if you can’t meet their request because of the connection you have. Reaching out cold doesn’t work because there is no leverage or obligation for the influential person to respond to you.

The best way to find out if you know anybody in common is to have a look on LinkedIn. If you haven’t already learned yet from previous articles, LinkedIn is the key to almost any form of networking or connecting. Once you identify someone in common, reach out (ideally via phone or worse case, email) to that person and ask for an intro. Try and offer something in return if you can and always give them an out in case they’re not comfortable.

Don’t forget to ask them how well they know the person. I had a situation recently where the person introing me hadn’t spoken to the person of influence in a while, and it was awkward. Given how famous the person, was though, I was willing to take the risk.

If the mutual connection says yes, then get them to send an intro email and CC you.

Ring their personal assistant

If you can’t get a warm introduction because you don’t know anyone in common, try and find the number of their office so you can talk to their personal assistant. Always be respectful and acknowledge the influential person’s time and then do your spiel about why they should get the influential person to be interviewed by you.

If all else fails, write to them in this format

Typing On A Apple Air LaptopOnce you have tried the above methods, if you haven’t been successful, try and write to them via LinkedIn or email. Like with previous methods, make sure you mention anyone that you know in common.

The subject line should is very important and should outline the opportunity and grab their attention. Something along the lines of “Exposure for your new book Sales Mastery in front of an audience of 5000.”
In this short sentence, you have explained how you can help them and what your reach is which is the most important thing. It’s a good idea to mention their name or product title in the subject so that it doesn’t come across as a generic message.

In the body of the message, you should keep it to three short paragraphs. In the first paragraph, you explain who you are, and your audience reach. In the next paragraph, you mention a few names of people that you have interviewed before to help build credibility. It’s also a good idea to give them a link to a recent interview that you feel best represents your work.

In the final paragraph, you mention your ask and state the time commitment. You will find that if you start out asking for 20-30 minutes, you will get a lot more responses. You can always ask for more time later, but a small amount of time (like twenty minutes) is almost rude to decline someone who wants to promote your brand. Out of the entire paragraph, the thing you should spend most of your time articulating is what’s in it for them.

Be clever and write something like “I saw you have a new book coming out in a few weeks, and I would love to line up our interview in line with that so we can promote the book and help get you more readers.” The key is to tie the interview into something they are doing that’s important to them. They may not necessarily be selling something; it could be simply helping them to get exposure for a charity they work with. You then finish the paragraph with “let me know if this is possible and I look forward to your response.”

In your email signature, you must clearly list your full name, email address, direct phone number and ideally a link to your website or Linkedin page to give some further credibility. Write the message a few times and get a friend or partner to look over it for you to make sure it reads well.

Tell them why you do what you do and what inspires you

Throughout all your communication with a person of influence, it’s important to articulate why you do what you do and what inspires you. If a person of influence believes that you just want to talk to them because they are famous or so you can promote yourself, they probably won’t be that interested.

 

2. Your first reply needs to have the detail

In your first reply you can be a lot more detailed with your response. Often at this stage, your request may have been forwarded to a PR person or marketing firm so you have to communicate with that in mind. Highlight again the benefits in more detail and send more of your previous work.

The purpose of this second message is to secure a topic for the interview. I will usually put forward three topic ideas and then ask if they like any of mine or whether they had one they were keen to do. Ultimately, it’s important that you make the final decision on the topic. Tell them that the wording of the headline might change later but the topic won’t.

You then want to end this second message with a request for a date and time to do the interview. Make sure you find out where they will be on the date in case the local time is different to yours. There are lots of websites that will convert the time for you to your local time.

Tell them the means in which you will do the interview (phone, Skype, Facetime etc) and request for their contact information. The moment you get their contact details make sure you save them in your phone so that you are pre-prepared for the interview and not looking around at the last minute to find their details. Some of the people you contact might be a bit more old school and expect a face to face interview, so consider doing this if they are local to you.

 

3. Your second reply is the interview confirmation

Now that you have your final reply from the person with a topic and time, send them back a third and final message thanking them for doing the interview and make sure you reconfirm the time. It’s a good idea to send them a calendar invite as well so they don’t forget about your interview. A day or two before the interview, you can choose to send them another message to reconfirm the time. I generally don’t do this but if they are really famous, it’s a good idea.

It’s good to consider telling them what they need to do on the day of the interview. I tell them that I must call them so that the conversation is recorded and that they need to be in a quiet area with a strong Internet connection. While talking about Internet, mention that it’s always best to be hardwired rather than use wireless, to get the best possible quality audio.

4. Send them the questions in advance

You will still need to send one final message to them with the questions that you want to ask. This is quite important because it helps give them some background on what you will be talking about. I find that when you send the questions before hand you get much better responses. The other reason you need to do this is that depending on how famous they are the questions may need to be checked with a marketing or PR team beforehand.

The other reason you need to do this is that depending on how famous they are the questions may need to be checked with a marketing or PR team beforehand.

5. Use the right tools

To conduct interviews Joel taught me to use these tools:

– Ecamm Call Recorder for Skype or Facetime
– A lightweight laptop so you can do interviews on the fly
– A Blue Snowball Microphone
– A pair of comfortable headphones so you can hear the other person
– A quality internet connection with a major provider

One tip that I will give you after doing lots of these interviews now is that Facetime quality is a lot better than Skype, and it’s much less likely to drop out. Always try and use Facetime if you can.

 

6. Be prepared on the day

Make sure on the day of the interview you are prepared. Have your laptop battery charged, do a sound check, make sure you have their contact details and know exactly which quiet spot you are going to be doing the call from. It’s also critical to be on time to the interview so be ready to hit record five minutes beforehand.

Have a bottle of water with you in case you get something in your throat, you don’t want coughing to end the interview – this happened to me once before.

7. Research beforehand

It almost goes without saying that you need to research the person before the interview. What you want to find out is the basis of their story so that the person does not have to tell you the basics, which they will expect you to know already.

I like to listen to other interviews that they have done so that I can try to cover things that haven’t been mentioned before. There is nothing worse than an interview that covers exactly the same ground as previous interviews.

 

8. Ask great questions

I usually have three paragraphs of questions. The first lot of questions is about them and the massive success they have achieved in their field, the second is the questions for the topic, the next lot are questions around the particular thing they want to plug and then finally, I ask them their favourite book and their favourite quote.

Joel taught me to have one final killer question that is the best question you will ask. His is “if you were to deliver your last 30-second speech to the world, what would that last 30 seconds sound like?” Try to narrow your questions down to a few gems rather than lots of short questions that are not interesting. Keep them as open as possible so the person you’re interviewing has a chance to direct their response in their way.

David Letterman Interviewing Conan O'Brien
 

 

9. Think on the fly

Joel taught me that the best interviews are the one’s that occur on the fly. There is nothing worse than a pre-rehearsed interview. Even though I have the questions ready beforehand I always change them on the day and think of a few on the fly. You will also find that sometimes more than one of your questions gets answered in a response, so nothing ever goes to plan. It’s this spontaneity that makes the interview interesting.

10. Keep the interview on time

As the interview is occurring make sure you keep an eye on the time. If you find that you’re halfway through and haven’t even got onto to the topic questions, politely get things back on track. Assume that if the person has told you that you only have 45 minutes that you must stick to this.

If you get some bonus time at the end, that’s great but often they will have another meeting straight after so be conscious of the time otherwise you will have no good content at the end.

inspiration
 

11. Try and get one light bulb moment

During every interview I aim to get one light bulb moment. Some that I have had so far are – when the person I was interviewing didn’t know their age, when I learnt that you had to be truly dedicated to social media for it to work and respond in real time, to when Andrew Morello taught me that sales is even more human than I thought it was. When you have found the light bulb moment in the interview, it’s best to highlight this later when you write your article and perhaps put it as your first, most important point.

“The key to good interviews is to try to think of yourself as a gold miner looking for golden nuggets that you can bring back to your audience”

The interview should be a reflection of what you have learned. I often like to ask things that I know the audience will be interested in or even just information that people haven’t had presented in a logical way before.

 

12. Request the interviewee to post on social media

Get Influential People To Post Your Interview On Social MediaAt the conclusion of your interview you should ask the interviewee to share the final result on all of their social media platforms. One piece of advice I will give you is make sure that you double check they actually post it as sometimes they can forget. The other thing I have found is that sometimes they only post it on one social media platform or the one that doesn’t haven’t a very large following.

It’s important to insist when you’re setting up the interview that you get them to agree to post on their company page, not just their personal page.

 

13. Ask for original photos

To top off an excellent interview you need to have great visuals to complement the article. At the end of the interview ask the person how you would go about getting photos of them that haven’t been used before. If you want to be really bold, ask them if it’s possible to get a photo of yourself with them (if they live locally to you) to use with the article. A photo with you in it makes the content just that little bit more original and shareable.

I usually ask for a few photos of the interviewee, a photo of their office and one more photo of a proud moment in their life. The last thing I do after asking them for photos is to end the interview with, “is there anything you want to ask me?” Sometimes they will be dying to ask a few questions about you so make sure you let them do that if they choose and then say thank you and let them move on.

 

14. Send them a first draft

I don’t do this for every interview but if they are someone that is well known and have a very high profile brand, you are really best to send them a draft copy of the interview before you release anything. It’s very easy to get a few things wrong about their life, and you want to give them a chance to remove anything they don’t like. Surprisingly, I would be lucky to get more than three changes on the times that I have had to send a first draft.

 

***Final note – what I get out of it

I wanted to share with you the best part about interviewing other people. What I have found is that you get to learn things that you would never of known. By the end of the interview, you find that you have a bond and a permanent connection with the person.

The interview also helps you to believe that things that you thought were impossible are actually possible. Unconsciously you start to pick up new ideas and new beliefs, and it begins to change you as a person. You start to find the roadmap to success, and you now have references to back up your new beliefs.

If you would like to read the result of some of my interviews visit my Facebook Page and please Retweet this article.

 

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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5 Comments

5 Comments

  1. Esther

    Jul 9, 2015 at 1:33 pm

    Thank you Tim for paying it forward what you learned from Joel. There are some principles in it that we can all use, even if we do not want to conduct interviews. My key takeaway is that let the outreach be about them, what they could benefit from the interaction.

    What I see is that people often are held back by limiting beliefs from reaching out to influencers. They often do not see themselves as valuable and do not think they can offer something.

    What is your take on that? How can someone find out what to offer to an influencer?

    Thank you,

    Esther

    • Tim Denning

      Jul 11, 2015 at 11:36 am

      Esther always happy to pay it forward and I’m sure you will do the same. Everyone has something offer. Think to yourself all of the things that people tell you you’re good at and whether any of them might be relevant to the influencer. As well as that, think to yourself about the community around you and people that you might know in common or that could be valuable to the influencer. If all else fails, just reach out, nine times out of ten the influencer is dying to give their advice and happy to help others. You just need to believe that you have something valuable to offer everyone. Hope that helps.

      • Esther

        Jul 11, 2015 at 1:06 pm

        Tim,

        Thank you so much for your answer. It makes absolute sense. You write
        “You just need to believe that you have something valuable to offer everyone.” This doesn’t happen automatically for everyone. It depends greatly on the narrative we tell us about ourselves. I help people to change that narrative so that they can finally take action. Like implement the action steps you gave us with your article.

        Keep up the good work!

        Esther

  2. Tim Denning

    Jul 4, 2015 at 2:21 am

    Thanks Lawrence. I agree that the sharing of value between two people is the best way to secure an interview with someone influential.

  3. Lawrence Berry

    Jun 24, 2015 at 4:20 pm

    These are truly some great tips that can help someone who is podcasting, doing a youtube show, or just recording an interview with an influential person. The key things that you mentioned that stood out to me was to first find some leverage between you and the person you want to interview. This sounds very logical and like a very good idea because cold-calling rarely works with anyone. You have to have some leverage and trust built up and using someone you both know who can introduce you is a great tactic, but can be hard if you dont have a common individual in mind. Also, providing value for both you and the interviewee is the key to this whole thing. Great post will be coming back to read often.

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Success Advice

Never Forget Where You Can From.

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Last week, my mentor and friend Joel Brown, asked me to speak at one of his Circle Of Influence, Mastermind sessions.

What I thought would be a routine call with me sharing blogging tips, turned into a mini pep talk. I want to share the same advice with you because I know it can help you.

That advice is this: Never forget where you came from.

 

We all start somewhere.

On the mastermind call, I told the story of how I was a spoilt brat that had come to a crossroads in life. I was searching for what was next when I met Joel Brown for the first time in Perth. I’d followed his blog, Addicted2Success, for many years after a friend of a friend, Dave Nelson, introduced me to it.

Through a series of strange events, I started writing inspiring content for Joel’s blog. This was peculiar because I hated writing and saw myself as useless with the English language. None the less, I just got started with no plan in mind.

My online following through Addicted2Success soon became much larger than I expected. I started writing for other websites but always made sure Addicted2Success was at the center of everything.

 

Why acknowledge the source of your success?

Because without it you’d have nothing. Without being grateful for the good fortune you have been given, you’d become someone who thinks they did it all on their own.

None of us did it alone. We all had help whether we admit it or not. Without Joel’s help, I’d be nowhere and inspiring nobody.

That’s why every podcast interview I do, every guest post I do, I never forget where I came from.

 

It doesn’t matter what you start with.

I shared a story on the mastermind call that is not well known. Joel started his now infamous blog by writing other people’s ideas in his own voice and adding his thoughts to it.

“He didn’t start as some enlightened genius: he started with nothing”

He to came from nowhere and had help. A man named Jordan Belfort and another man named Tony Robbins inspired him. They were the catalyst for him reaching hundreds of millions of people through his content and blog.

Just like me, he also never forgets where he came from. He also points back to these early influences as being how he got his big break.

The secret to every successful person is they never forget where they came from.

They never forget what it was like to be broke. They never forget how bad their talent was in the beginning. They never forget how much they hated their 9-5 job.

“By not forgetting where you came from, you ensure you never go backward. You ensure you always remain grateful and humble so you can keep doing what you love”

 

Loyalty is never forgotten.

Sure I’ve had many opportunities to forget where I came from. I could produce content for any website I want yet I still remain loyal to the cause, and the people who helped me. This loyalty is never forgotten. When an opportunity comes up that is in your field, these people your loyal to remember you.

Loyalty is so rare and that’s why it’s not forgotten. The opportunities you’re missing may be caused by the fact that you’re not building in-depth, loyal relationships with people who’ve helped and mentored you.

 

Pay it forward.

Remembering where you came from is not enough. Once you reach some level of success, you must pay it forward. Otherwise, it’s a one-way street and your ego takes over. Great mentors like Joel have taught me that leaders breed more inspirational leaders.

If you’ve had your chance in the spotlight, help others get theirs. You don’t need to spend that much of your free time either. There are a few people I mentor and it’s mostly done through short email messages. It takes me no time at all. The growth these mentees’ have received has impressed me.

Seeing them grow has allowed me to grow at the same time. Their growth keeps me focused on the idea that any of us can achieve phenomenal results.

 

Where you came from is the inspiration.

Only seeing the success stops all of us from pursuing our own passions. When you share where you’ve come from, you show us how incredibly straightforward it can be. Success looks complicated until we see where our heroes started.

It’s how people get their big break that gives us the strategies and tools to do the same. You may think where you’ve come from isn’t that crucial: It is.

We need to see the tipping point in your success to see the same in our own success. Your beginning has more golden nuggets than you could possibly ever imagine and it’s your duty to share them with us. It’s your duty to duplicate your success in others.

It’s your duty to pay it forward and never forget where you came from.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

7 Radical Productivity Hacks You Should Implement Into Your Daily Routine

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productivity hack

When your productivity goes up, you get more stuff done, and when you get more stuff done, you feel a lot more accomplished. Even better, you get closer to your goals, you enjoy more success, and you feel a lot happier. Additionally, the huge, stress-inducing to-do list gets a whole lot shorter! If it were that simple, though, you wouldn’t be reading this.

The truth is that productivity evades a lot of us for different reasons. There are people who are insanely productive, and then there are people who claim small victories when they manage to get out of bed before noon.

What separates us? Most of the time, the pain of making a start outweighs the pleasure of getting stuff done. When this happens, you need to adjust your mindset — which I will show you how to do.

These are 7 productivity hacks anyone can add to their daily routine which will turbocharge your week:

1. Shrink that to-do list

First things first, you’ve got to shrink that to-do list. A huge to-do list makes us feel stressed and pressured. Sometimes, we don’t start because of the amount of stuff we have to do. Write down a list of all your tasks and separate them into three categories: High value, semi-value and no value.

Find a way to ditch or delegate the least valuable stuff, and then go through the tasks that would offer your life some value (but not loads) if you completed them. Are there any of these you can ditch? If so, ditch ‘em — or delegate them.

Cutting down your to-do list so that you’re only focusing on tasks that add value to your life, work, and your close ones, is a sure fire way of firing up your productivity levels. However, make sure to evaluate the least important tasks correctly before ditching them — sometimes there are things that you just have to do because no one else will.

2. Start saying no to people

Interestingly, even the most productive people on the planet struggle with saying no sometimes. Serial entrepreneur and author Tim Ferriss recently spoke to Gary Vaynerchuk about this, and the core of what he says is true: Saying no to people matters a lot. When you stop feeling an obligation to help people and realize that saying no doesn’t make you a bad person, you suddenly have so much more time on your hands.

Saying no to people isn’t being mean. It’s simply a case of asserting yourself and letting people know what you will and won’t do. It’s about defining your boundaries and standing up for your right to be happy. Some people will think you’re being mean, but you’ve just got to deal with this.

Put yourself first when possible. Don’t feel a need to take on other people’s burdens or project their frustration and neediness onto you. You’ve already got too much of your own stuff to deal with.

Of course, there are times when you should say yes. But if there is something you really don’t want to do, have no time to do, and have no obligation to do, then don’t do it. And, no, you’re not allowed to give a “maybe” response. Just say “Sorry, can’t do it” and move on.

“Say no to everything, so you can say yes to the one thing.” – Richie Norton

3. Eat that frog already

This is a great tip I first heard from Brian Tracy, but it’s based on a famous Mark Twain quote: “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, eat the biggest one first.”

Eating frogs sounds icky and disgusting. Why would anyone want to do that?! What Twain and Tracy mean is that we all have tasks we don’t look forward to. We associate more pain with doing the task than not doing it, and so we keep putting it off.

The problem is that the horrible task won’t just go away. We have to eat the frog at some point, and knowing this causes us more stress and worry. As such, it’s much better to eat the frog in the morning because it’s rewarding to get on with your day knowing that the most difficult task has already been completed.

In other words, do the hardest task first in the AM. All of a sudden, you’ll have a song in your heart because the rest of the day doesn’t look so bad.

4. Keep your “Why” in mind at all times

Discovering what motivates us helps to keep us on track with our goals. What’s the real reason you don’t stay productive? Perhaps you were super productive last Tuesday, but decided to be lazy on Wednesday and Thursday.

A lot of us are like this. We experience a major high where we get lots of stuff done and make a Facebook post about being productive, before lying in bed all of the next day.

It’s usually because we don’t have a strong enough why. Higher purposes and goals are so important for sustained productivity, otherwise, we’ll just ask ourselves, “What’s the point? Why are we working so hard when we could just be chilling?” Define your “Why” for yourself once and for all. If you know why you want to do stuff and keep reminding yourself of it, you’ll be much more motivated to stay on track.

5. Take a 20 minute nap each day

The late afternoon tiredness is real. However, rather than call it quits at 6 PM because your focus is dwindling, take a nap so that you can go for longer. Anyone who isn’t a napper might raise an eyebrow at this, but that’s okay. However, from now on you should consider joining the 20 Minute Nap Club (it’s free).

Studies have shown that a brief cat nap boosts short-term alertness. If you put your head down for 20 minutes during the afternoon, you get to restore your energy levels so that you can get more stuff down without losing focus. If you are still not convinced then start with a 20-minute relaxing meditation. This works, I swear.

6. Wake up early

You’ll need a nap if you wake up early. As well as having the time to get more stuff done, waking up early also gives you a psychological boost. While everyone else is still in bed snoozing, you’re up and being productive. From experience, that feels great, and it gives you an edge. Night owls, fret not: even 15 minutes earlier tomorrow will do the trick.

“Morning is an important time of day, because how you spend your morning can often tell you what kind of day you are going to have.” – Lemony Snicket

7. Work weekends

Technically, this is one for the weekends, but it still counts. Few people, especially those who work 9-5, want to be told that they should be working weekends. But the thing is that, if you see the weekend as precious time where you refuse to do any sort of work whatsoever because sports/cocktails/friends/family/tequila comes first, your tasks really will start to pile up.

Chill time on the weekend is important, and it’s super important that you connect with friends and family, but don’t be a massive stickler on this. If you’ve got a two-hour window on Sunday where all you’ll be doing is lying on the sofa or catching up on a box set, use this time to get some stuff done. You’ll feel productive, and it will save you a major headache during the week.

These are seven radical productivity hacks you should implement into your daily routine. Some of them will seem hard at first, but no one said being productive was easy and that’s the reason many of us fail at it! However, the more often you incorporate these into your daily routine, the easier things will become.

Have any radical tips of your own? Share them in the comment section above!

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Success Advice

The Absolute No No’s Of Social Media: Break These And Everybody Tunes Out.

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Everyone talks about what to do on social media. No one talks about the things that don’t work. What not to do is where the recipe for success on social media lies.

I’ve spent the last 12 months getting more engagement on social media than ever so that I can spread more good in the world.

Here is my absolute list of no no’s for social media:

 

Too much self-promotion.

“Here’s a selfie with the Alibaba founder.”

“Here’s me at blah blah blah exhibition.”

“Here’s me taking a break after working so hard.”

This nonsense doesn’t work. It’s all about you and it comes across as self-promotion. I still want you to share photos of inspirational people you met. I still want you to talk about taking a break and the places you’ve visited. I still want you to share events you attend.

There’s a subtle difference though – share the lessons and value these experiences gave you rather than sharing your ego’s proximity to them.

“Make your social media posts about how you can help and add value rather than putting your name on everything and trying to sound important”

 

Tagging people without permission.

Ever seen one of those posts where there are twenty names at the bottom that are tagged?

Ever wondered why you’re tagged in someone’s post who you’ve never met?

This careless tagging occurs because the originator wants to reach more people. They think by tagging strangers with lots of followers, they’ll reach more people and get more attention for their ego.

“Tagging without permission is rude and doesn’t work”

I want you to tag people and reach more people. I want you to do it with respect. How?

Reach out and tell the person you’re going to tag them first and why the post is relevant to their audience. Don’t be lazy and tag them because they’ll do nothing and most likely unfollow you. Also, don’t overdo it. Aim to tag three people or so instead of twenty. Less is more.

 

Linking out.

If I only teach you one thing it’s this: Don’t link out.

In plain English, this means that you should avoid posting a link that takes people off the social media platform they are viewing your post on. For example, if you’re on Facebook, don’t put a link in your post that takes me to YouTube.

Always post natively.

In plain English again, post your content directly on the platform. Instead of linking to YouTube, upload the video to Facebook directly.

 

Scheduling doesn’t work as well. It’s all about live.

We’ve all used software like Buffer to schedule posts and make people think that we are content machines that write something new every 2.5 hours and then upload it at peak times of the day.

The algorithm that runs a lot of these social media platforms and decides who see’s your content has figured out the game. Live, original content that is unplanned will always get priority. Try doing things on the fly. Upload your content in real time. Better yet, create your content in real time.

 

Polished is getting old.

Joel Brown taught me this lesson. One day, he was getting ready to shoot a video in the park. He was going to get a haircut beforehand, so he looked good for the camera. Laziness took over and he decided to shoot the video on his iPhone, with messy bed hair.

This video got lots of engagement because he shot it in a moment of passion and it was unpolished.

We’ve all seen the polished YouTube videos with perfectly positioned product placement, special lighting and high definition cameras. All of this pre-preparation kills the idea and the creativity that is attached to it.

Try being raw.
Try being authentic.
Try keeping it simple.
Try to avoid the temptation of becoming a gear/technology junkie.

 

Be original (thoughts on resharing).

I get people I work with all the time saying “How do you get so many people to engage with your posts?” I then click their social media profiles and look at their own posts. Every one of them is a reshare of someone else’s content.

At least 70% of the posts you put up should be original. Just resharing someone else’s stuff is boring. Create original pieces. When you reshare, put some detail around why you liked the content and how it helped you. Make your resharing personal.

You can’t just regurgitate other people’s content and then expect to get noticed.

 

Don’t post the same piece on every social platform.

Every social platform has a different voice and different functionality. Creating one piece of content and then sharing it on every social platform doesn’t work.

For starters, focus your attention on one or two platforms. Go deep on a few social channels rather than going wide and posting on many.

 

The time of day.

Consider the time of day when you post but don’t be obsessed with it. Good content will get people sharing it regardless of when it’s posted. Great is great and the time of the day won’t change that.

With that said, early shares of your posts is important for gaining traction and getting the social platforms algorithm to let you be seen by more people. Consider avoiding times like Sunday nights when people are having family dinners and not on social media.

 

What you’re forgetting is what not to do.

So to wrap all this up, it’s what you don’t do on social media that will elevate your success to the next level. Breaking this list of no no’s will see the social media platforms you’re posting to limit your audience. Play by these rules, and you’ll have more engagement than you can poke a stick at it.

Use this engagement to do good in the world.

 

PS.

I don’t shoot videos of me driving in a Lamborghini or taking selfies with Oprah. I’m just a humble guy from Australia who’s living the dream, working hard and trying to inspire all of you to do big things, and use social media to elevate your message.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

13 Ways I Totally Changed My Life Story And So Can You.

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In 2011 my entire life story changed. I went from having nothing and having a disgusting, toxic mindset, to changing my life story and inspiring millions online.

I don’t tell you that to brag; I tell you because if I can do it, so can you.

The reason I changed my life story is because of a website called Addicted2Success. It all started with one new opportunity that I decided not to waste.

I concluded – after hours of personal development – that if Tony Robbins, Martin Luther King and Tim Ferriss can come from the darkest of places, to change history, then so can I.

Here are the 13 super simple, easy to implement tips that can change your life story:

 

1. Look who you are surrounded by.

The people that you spend time with transfer their beliefs and mindset to you without you even realizing it. Make a list of all the people you spend time with and then put a red line through any who are toxic and bring you down.

Do a second pass through and delete anyone else that is not serving you or always complains. By the end, you should be left with the people to keep. That list will be short and that’s the whole point. You need to make room for new connections and new friends.

This exercise is harsh and so is life. Doing the difficult stuff is how you change your life story.

 

2. Become a podcast junkie.

Stop being pissed off at traffic or long waits at medical appointments. This forced spare time is a gift. The challenge is most of you don’t use it. You sit there and look at your phone rather than doing something that will alter the course of your life.

Your life story will only change when you get some new inputs and a few fresh ideas. Podcasts are the quickest way to get these free sources of inspiration. During 2011 when I went through a change in my life story, I started by doing short walks around my local neighborhood and listening to audio tapes from Tony Robbins.

His opinions and thoughts were different to everything that people around me were saying. He planted new seeds in my mind that eventually turned into massive success several years later.

“School taught me how to follow the rules; podcasts taught me how to break the rules and forget everything I thought I knew”

Podcasts disrupted my thought patterns and that’s exactly what you need too.

 

3. Start creating something online.

Building an online presence in what I loved was the start of something new. When I began sharing my message with the world, it helped me refine my thoughts and ideas. I also got to engage with lots of other people who shared their wisdom with me for free because I had given them free content.

Before I changed my life story, I was scared to create something online because I was worried I’d be judged or not good enough.

“As soon as I dropped this superman complex and started creating something online, I became comfortable in my own skin and with who I was”

The story of your life is best told online. Pick a channel (any channel, just pick one!) and then stick to it. Post on their as much as you can. Don’t hold back, be vulnerable and tell stories. This will alter the course of your life.

 

4. Turn your media habits upside down.

Take your TV and put it in the closet. Replace your daily habits of watching the news with audiobooks or podcasts. Take those endless TV shows that make you stupid and read a book instead. Most of the traditional media is negative because that’s what sells.

“Media is a business to get your attention and make money from you. Disconnect from that Ponzi Scheme and consume media that educates and transforms your life story”

Watch a documentary on Warren Buffett, listen to Oprah’s online show that interviews extraordinary people crushing their field, and see what Tim Ferriss is experimenting with on Facebook.

Just stop consuming endless amounts of information that doesn’t serve you. Focus is key and media will distract it if you don’t make the right decision.

 

5. Sell your car and buy a juicer.

That’s what Tony Robbins said in a book I read and he’s right. My life story changed when I started to have more energy. Giving my body a metaphorical injection of nutrients every morning stopped me from getting sick, and made me feel like I had just consumed 15 espressos.

 

If you need to sell your car to buy the juicer, then great. The extra energy you get from juicing will double your productivity which will give you extra income. Within a year you’ll probably have enough extra income to buy two cars. Energy is king.

 

6. Bounce your way to a new story.

For me to help you create this new life story you’re going to need even more energy. Bouncing on a trampoline gets the blood flowing and your passions started.

You feel good after bouncing (I won’t go through the science of why as Google can tell you that) and it will give you another block of time to listen to podcasts. Bounce baby bounce!

 

7. Become ruthless with negative talk.

The bloke behind you want’s to chew the fat about how bad his day was? No thanks.

Lunch lady wants to tell you how she lost money in cryptocurrency? Sorry, she’s not qualified and you got enough to think about already.

These meaningless, negative conversations are screwing with your mind. Negative people love to complain yet they forget how lucky they are to have even been born.

If someone starts a conversation with you and it’s not serving you, politely excuse yourself and make something up if you have to. Just escape like you’re stuck in Alcatraz.

“Walking away from negative conversations will teach you discipline and demonstrate to yourself that you’re in control”

 

8. You’ll never know the answer.

Racking your brain over any obstacle that’s put in your way will chew up time that you could be using to create something phenomenal. No matter how much you plan, you’ll never predict correctly the outcome of every challenge.

So if I don’t know, and if the universe can’t tell you, and your mentors can’t tell you, then don’t worry. Worrying is not going to get you anywhere. Stop getting lost in the desert with no water and take a drink from the fountain of faith. Faith that says:

“I am good enough.”
“I will find the answer.”
“I can be amazing.”

These are the answers you should seek. Believe in yourself.

 

9. See the world.

With your own two eyes. Not on social media or through your mates Instagram account. This whole “Work Till You Die Hoax” is stopping you from changing your story.

“Warren Buffett spends time every single day doing deep thinking and that’s one of the reasons he’s a billionaire”

Deep thinking happens naturally when you’re traveling. You begin to compare your surroundings at home, with the paradise you’re visiting (Notice I said paradise? That’s because the world is beautiful when you get off the couch and see it).

 

My 2011 change in circumstances all started when I got out of Melbourne and saw places I had always dreamed of. The subtle art of getting on planes and carrying suitcases through customs became a quarterly experience.

The first trip to Sydney showed me that I could fly 60 minutes and not get trapped in a storm and die in a horrible plane crash. The fear of flying subsided and the love of travel began a new page in my life story. Seeing new countries gives you inspiration and that’s exactly what you need if you’re stuck in a rut and going nowhere fast.

 

10. Quit your current job.

This one’s not straight out of one of those self-help blog posts that says we can all be rich if we quit our 9-5. That’s BS advice. There’s a good chance though that you hate your current income-producing activity known as a job.

I was at this same point in 2011 and it bugged the crap out of me. So if you really are serious about changing your life story then let’s get serious for a minute and make a decision to quit your job. The cool thing about quitting your job is that you’ll be forced to find another one (unless you don’t like eating). Urgency will motivate you to do something else.

You’ve got to where you are now based on your previous decisions and so we can’t create any change without making some new decisions. The biggest benefits will come from the hardest decisions. The more tough decisions you make in a short space of time, the greater the change in your life story.

We all get bored in our career and quitting your job is how you escape this nightmare.

 

11. Use the Internet to reach out.

The cliché of “We’re all connected” has been beaten into our head like a boxer that’s taken one too many punches to the temple. We know we can talk to anyone yet we still mingle with the same people. It’s similar to when you go to a seminar with a friend and the speaker asks you to find a partner and you pick the same person you came with.

My life changed when I backed myself and began using tools like LinkedIn to reach out to interesting people that I could create mutual value with. Out of the ten requests you send, probably half of them will be declined or ignored. The rest will probably lead to conversations.

These new conversations will demonstrate to you that anyone can be reached. Therefore, you can access the blueprint for almost any successful person’s life. Then you can copy part of those blueprints and paste bits of them on the pages of your life story.

I’ll say it again: You need new inputs and to mix with different people who won’t accept your lame excuses.

The cold reach out that transformed my life story was thanks to a man named Joel Brown. He’s why I am here today typing these words to you.

 

12. Experiment with giving.

In the early stages, I gave back through writing blog posts like this one. As my formula for life became more evolved, I started volunteering at homeless shelters. This year I’m taking it a step further and trying to impact the lives of 300 disadvantaged / victims of domestic violence.

Even if you impact only one person, that one person could become the next Mother Teresa. I’ve been like a scientist in a lab for the last five years testing the act of giving. I’ve bought cars and tech that made me happy for a short while, and then I’ve experimented with giving my money and knowledge to people who have nothing.

The second experiment has given me the most growth and fulfillment. The material things literally did nothing to change my life story. Try the act of giving. Watch it transform the story of your life!

 

13. Give up the perfection game.

Wanting people to follow the rules of how you play the game of life is sabotaging your success. No one is ever going to act the way you want them to so quit expecting this false idea to come true. Accept the fact that humans make mistakes and piss each other off.

Get used to quickly moving on from disappointments that are created by your circle of colleagues and family, and get back to reality. What’s that reality? Creating something that will be remembered long after you’re gone.

Create a blog, business, a family, a charitable cause, speech, a funny stand-up routine.

The story of your life won’t be perfect either so leave your expectations at the door and get to work showing us all what you got. You’re capable of achieving so much more than you have done to date. I want to see you double your results by getting focused and cutting out all the noise.

Life can be full of disappointment or packed with joy and happiness. The story is yours to write so get the pen out and make a decision which one will be true for you.

Go all out. Be you. Change the world.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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10 Questions You Must Ask Yourself to Discover Your True Self

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A comprehensive guide to self-discovery; this is what one must ask themselves. There is nothing purer than the path to discovering the true meaning of one’s life, the purpose of existence and the acknowledgment and connection that can be forged from within with oneself. (more…)

Kurtis Brase is a professional journalist. Now, she works at EssayPro as a writer and editor.

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5 Comments

5 Comments

  1. Esther

    Jul 9, 2015 at 1:33 pm

    Thank you Tim for paying it forward what you learned from Joel. There are some principles in it that we can all use, even if we do not want to conduct interviews. My key takeaway is that let the outreach be about them, what they could benefit from the interaction.

    What I see is that people often are held back by limiting beliefs from reaching out to influencers. They often do not see themselves as valuable and do not think they can offer something.

    What is your take on that? How can someone find out what to offer to an influencer?

    Thank you,

    Esther

    • Tim Denning

      Jul 11, 2015 at 11:36 am

      Esther always happy to pay it forward and I’m sure you will do the same. Everyone has something offer. Think to yourself all of the things that people tell you you’re good at and whether any of them might be relevant to the influencer. As well as that, think to yourself about the community around you and people that you might know in common or that could be valuable to the influencer. If all else fails, just reach out, nine times out of ten the influencer is dying to give their advice and happy to help others. You just need to believe that you have something valuable to offer everyone. Hope that helps.

      • Esther

        Jul 11, 2015 at 1:06 pm

        Tim,

        Thank you so much for your answer. It makes absolute sense. You write
        “You just need to believe that you have something valuable to offer everyone.” This doesn’t happen automatically for everyone. It depends greatly on the narrative we tell us about ourselves. I help people to change that narrative so that they can finally take action. Like implement the action steps you gave us with your article.

        Keep up the good work!

        Esther

  2. Tim Denning

    Jul 4, 2015 at 2:21 am

    Thanks Lawrence. I agree that the sharing of value between two people is the best way to secure an interview with someone influential.

  3. Lawrence Berry

    Jun 24, 2015 at 4:20 pm

    These are truly some great tips that can help someone who is podcasting, doing a youtube show, or just recording an interview with an influential person. The key things that you mentioned that stood out to me was to first find some leverage between you and the person you want to interview. This sounds very logical and like a very good idea because cold-calling rarely works with anyone. You have to have some leverage and trust built up and using someone you both know who can introduce you is a great tactic, but can be hard if you dont have a common individual in mind. Also, providing value for both you and the interviewee is the key to this whole thing. Great post will be coming back to read often.

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Success Advice

Never Forget Where You Can From.

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Last week, my mentor and friend Joel Brown, asked me to speak at one of his Circle Of Influence, Mastermind sessions.

What I thought would be a routine call with me sharing blogging tips, turned into a mini pep talk. I want to share the same advice with you because I know it can help you.

That advice is this: Never forget where you came from.

 

We all start somewhere.

On the mastermind call, I told the story of how I was a spoilt brat that had come to a crossroads in life. I was searching for what was next when I met Joel Brown for the first time in Perth. I’d followed his blog, Addicted2Success, for many years after a friend of a friend, Dave Nelson, introduced me to it.

Through a series of strange events, I started writing inspiring content for Joel’s blog. This was peculiar because I hated writing and saw myself as useless with the English language. None the less, I just got started with no plan in mind.

My online following through Addicted2Success soon became much larger than I expected. I started writing for other websites but always made sure Addicted2Success was at the center of everything.

 

Why acknowledge the source of your success?

Because without it you’d have nothing. Without being grateful for the good fortune you have been given, you’d become someone who thinks they did it all on their own.

None of us did it alone. We all had help whether we admit it or not. Without Joel’s help, I’d be nowhere and inspiring nobody.

That’s why every podcast interview I do, every guest post I do, I never forget where I came from.

 

It doesn’t matter what you start with.

I shared a story on the mastermind call that is not well known. Joel started his now infamous blog by writing other people’s ideas in his own voice and adding his thoughts to it.

“He didn’t start as some enlightened genius: he started with nothing”

He to came from nowhere and had help. A man named Jordan Belfort and another man named Tony Robbins inspired him. They were the catalyst for him reaching hundreds of millions of people through his content and blog.

Just like me, he also never forgets where he came from. He also points back to these early influences as being how he got his big break.

The secret to every successful person is they never forget where they came from.

They never forget what it was like to be broke. They never forget how bad their talent was in the beginning. They never forget how much they hated their 9-5 job.

“By not forgetting where you came from, you ensure you never go backward. You ensure you always remain grateful and humble so you can keep doing what you love”

 

Loyalty is never forgotten.

Sure I’ve had many opportunities to forget where I came from. I could produce content for any website I want yet I still remain loyal to the cause, and the people who helped me. This loyalty is never forgotten. When an opportunity comes up that is in your field, these people your loyal to remember you.

Loyalty is so rare and that’s why it’s not forgotten. The opportunities you’re missing may be caused by the fact that you’re not building in-depth, loyal relationships with people who’ve helped and mentored you.

 

Pay it forward.

Remembering where you came from is not enough. Once you reach some level of success, you must pay it forward. Otherwise, it’s a one-way street and your ego takes over. Great mentors like Joel have taught me that leaders breed more inspirational leaders.

If you’ve had your chance in the spotlight, help others get theirs. You don’t need to spend that much of your free time either. There are a few people I mentor and it’s mostly done through short email messages. It takes me no time at all. The growth these mentees’ have received has impressed me.

Seeing them grow has allowed me to grow at the same time. Their growth keeps me focused on the idea that any of us can achieve phenomenal results.

 

Where you came from is the inspiration.

Only seeing the success stops all of us from pursuing our own passions. When you share where you’ve come from, you show us how incredibly straightforward it can be. Success looks complicated until we see where our heroes started.

It’s how people get their big break that gives us the strategies and tools to do the same. You may think where you’ve come from isn’t that crucial: It is.

We need to see the tipping point in your success to see the same in our own success. Your beginning has more golden nuggets than you could possibly ever imagine and it’s your duty to share them with us. It’s your duty to duplicate your success in others.

It’s your duty to pay it forward and never forget where you came from.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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7 Radical Productivity Hacks You Should Implement Into Your Daily Routine

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When your productivity goes up, you get more stuff done, and when you get more stuff done, you feel a lot more accomplished. Even better, you get closer to your goals, you enjoy more success, and you feel a lot happier. Additionally, the huge, stress-inducing to-do list gets a whole lot shorter! If it were that simple, though, you wouldn’t be reading this.

The truth is that productivity evades a lot of us for different reasons. There are people who are insanely productive, and then there are people who claim small victories when they manage to get out of bed before noon.

What separates us? Most of the time, the pain of making a start outweighs the pleasure of getting stuff done. When this happens, you need to adjust your mindset — which I will show you how to do.

These are 7 productivity hacks anyone can add to their daily routine which will turbocharge your week:

1. Shrink that to-do list

First things first, you’ve got to shrink that to-do list. A huge to-do list makes us feel stressed and pressured. Sometimes, we don’t start because of the amount of stuff we have to do. Write down a list of all your tasks and separate them into three categories: High value, semi-value and no value.

Find a way to ditch or delegate the least valuable stuff, and then go through the tasks that would offer your life some value (but not loads) if you completed them. Are there any of these you can ditch? If so, ditch ‘em — or delegate them.

Cutting down your to-do list so that you’re only focusing on tasks that add value to your life, work, and your close ones, is a sure fire way of firing up your productivity levels. However, make sure to evaluate the least important tasks correctly before ditching them — sometimes there are things that you just have to do because no one else will.

2. Start saying no to people

Interestingly, even the most productive people on the planet struggle with saying no sometimes. Serial entrepreneur and author Tim Ferriss recently spoke to Gary Vaynerchuk about this, and the core of what he says is true: Saying no to people matters a lot. When you stop feeling an obligation to help people and realize that saying no doesn’t make you a bad person, you suddenly have so much more time on your hands.

Saying no to people isn’t being mean. It’s simply a case of asserting yourself and letting people know what you will and won’t do. It’s about defining your boundaries and standing up for your right to be happy. Some people will think you’re being mean, but you’ve just got to deal with this.

Put yourself first when possible. Don’t feel a need to take on other people’s burdens or project their frustration and neediness onto you. You’ve already got too much of your own stuff to deal with.

Of course, there are times when you should say yes. But if there is something you really don’t want to do, have no time to do, and have no obligation to do, then don’t do it. And, no, you’re not allowed to give a “maybe” response. Just say “Sorry, can’t do it” and move on.

“Say no to everything, so you can say yes to the one thing.” – Richie Norton

3. Eat that frog already

This is a great tip I first heard from Brian Tracy, but it’s based on a famous Mark Twain quote: “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, eat the biggest one first.”

Eating frogs sounds icky and disgusting. Why would anyone want to do that?! What Twain and Tracy mean is that we all have tasks we don’t look forward to. We associate more pain with doing the task than not doing it, and so we keep putting it off.

The problem is that the horrible task won’t just go away. We have to eat the frog at some point, and knowing this causes us more stress and worry. As such, it’s much better to eat the frog in the morning because it’s rewarding to get on with your day knowing that the most difficult task has already been completed.

In other words, do the hardest task first in the AM. All of a sudden, you’ll have a song in your heart because the rest of the day doesn’t look so bad.

4. Keep your “Why” in mind at all times

Discovering what motivates us helps to keep us on track with our goals. What’s the real reason you don’t stay productive? Perhaps you were super productive last Tuesday, but decided to be lazy on Wednesday and Thursday.

A lot of us are like this. We experience a major high where we get lots of stuff done and make a Facebook post about being productive, before lying in bed all of the next day.

It’s usually because we don’t have a strong enough why. Higher purposes and goals are so important for sustained productivity, otherwise, we’ll just ask ourselves, “What’s the point? Why are we working so hard when we could just be chilling?” Define your “Why” for yourself once and for all. If you know why you want to do stuff and keep reminding yourself of it, you’ll be much more motivated to stay on track.

5. Take a 20 minute nap each day

The late afternoon tiredness is real. However, rather than call it quits at 6 PM because your focus is dwindling, take a nap so that you can go for longer. Anyone who isn’t a napper might raise an eyebrow at this, but that’s okay. However, from now on you should consider joining the 20 Minute Nap Club (it’s free).

Studies have shown that a brief cat nap boosts short-term alertness. If you put your head down for 20 minutes during the afternoon, you get to restore your energy levels so that you can get more stuff down without losing focus. If you are still not convinced then start with a 20-minute relaxing meditation. This works, I swear.

6. Wake up early

You’ll need a nap if you wake up early. As well as having the time to get more stuff done, waking up early also gives you a psychological boost. While everyone else is still in bed snoozing, you’re up and being productive. From experience, that feels great, and it gives you an edge. Night owls, fret not: even 15 minutes earlier tomorrow will do the trick.

“Morning is an important time of day, because how you spend your morning can often tell you what kind of day you are going to have.” – Lemony Snicket

7. Work weekends

Technically, this is one for the weekends, but it still counts. Few people, especially those who work 9-5, want to be told that they should be working weekends. But the thing is that, if you see the weekend as precious time where you refuse to do any sort of work whatsoever because sports/cocktails/friends/family/tequila comes first, your tasks really will start to pile up.

Chill time on the weekend is important, and it’s super important that you connect with friends and family, but don’t be a massive stickler on this. If you’ve got a two-hour window on Sunday where all you’ll be doing is lying on the sofa or catching up on a box set, use this time to get some stuff done. You’ll feel productive, and it will save you a major headache during the week.

These are seven radical productivity hacks you should implement into your daily routine. Some of them will seem hard at first, but no one said being productive was easy and that’s the reason many of us fail at it! However, the more often you incorporate these into your daily routine, the easier things will become.

Have any radical tips of your own? Share them in the comment section above!

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Success Advice

The Absolute No No’s Of Social Media: Break These And Everybody Tunes Out.

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Everyone talks about what to do on social media. No one talks about the things that don’t work. What not to do is where the recipe for success on social media lies.

I’ve spent the last 12 months getting more engagement on social media than ever so that I can spread more good in the world.

Here is my absolute list of no no’s for social media:

 

Too much self-promotion.

“Here’s a selfie with the Alibaba founder.”

“Here’s me at blah blah blah exhibition.”

“Here’s me taking a break after working so hard.”

This nonsense doesn’t work. It’s all about you and it comes across as self-promotion. I still want you to share photos of inspirational people you met. I still want you to talk about taking a break and the places you’ve visited. I still want you to share events you attend.

There’s a subtle difference though – share the lessons and value these experiences gave you rather than sharing your ego’s proximity to them.

“Make your social media posts about how you can help and add value rather than putting your name on everything and trying to sound important”

 

Tagging people without permission.

Ever seen one of those posts where there are twenty names at the bottom that are tagged?

Ever wondered why you’re tagged in someone’s post who you’ve never met?

This careless tagging occurs because the originator wants to reach more people. They think by tagging strangers with lots of followers, they’ll reach more people and get more attention for their ego.

“Tagging without permission is rude and doesn’t work”

I want you to tag people and reach more people. I want you to do it with respect. How?

Reach out and tell the person you’re going to tag them first and why the post is relevant to their audience. Don’t be lazy and tag them because they’ll do nothing and most likely unfollow you. Also, don’t overdo it. Aim to tag three people or so instead of twenty. Less is more.

 

Linking out.

If I only teach you one thing it’s this: Don’t link out.

In plain English, this means that you should avoid posting a link that takes people off the social media platform they are viewing your post on. For example, if you’re on Facebook, don’t put a link in your post that takes me to YouTube.

Always post natively.

In plain English again, post your content directly on the platform. Instead of linking to YouTube, upload the video to Facebook directly.

 

Scheduling doesn’t work as well. It’s all about live.

We’ve all used software like Buffer to schedule posts and make people think that we are content machines that write something new every 2.5 hours and then upload it at peak times of the day.

The algorithm that runs a lot of these social media platforms and decides who see’s your content has figured out the game. Live, original content that is unplanned will always get priority. Try doing things on the fly. Upload your content in real time. Better yet, create your content in real time.

 

Polished is getting old.

Joel Brown taught me this lesson. One day, he was getting ready to shoot a video in the park. He was going to get a haircut beforehand, so he looked good for the camera. Laziness took over and he decided to shoot the video on his iPhone, with messy bed hair.

This video got lots of engagement because he shot it in a moment of passion and it was unpolished.

We’ve all seen the polished YouTube videos with perfectly positioned product placement, special lighting and high definition cameras. All of this pre-preparation kills the idea and the creativity that is attached to it.

Try being raw.
Try being authentic.
Try keeping it simple.
Try to avoid the temptation of becoming a gear/technology junkie.

 

Be original (thoughts on resharing).

I get people I work with all the time saying “How do you get so many people to engage with your posts?” I then click their social media profiles and look at their own posts. Every one of them is a reshare of someone else’s content.

At least 70% of the posts you put up should be original. Just resharing someone else’s stuff is boring. Create original pieces. When you reshare, put some detail around why you liked the content and how it helped you. Make your resharing personal.

You can’t just regurgitate other people’s content and then expect to get noticed.

 

Don’t post the same piece on every social platform.

Every social platform has a different voice and different functionality. Creating one piece of content and then sharing it on every social platform doesn’t work.

For starters, focus your attention on one or two platforms. Go deep on a few social channels rather than going wide and posting on many.

 

The time of day.

Consider the time of day when you post but don’t be obsessed with it. Good content will get people sharing it regardless of when it’s posted. Great is great and the time of the day won’t change that.

With that said, early shares of your posts is important for gaining traction and getting the social platforms algorithm to let you be seen by more people. Consider avoiding times like Sunday nights when people are having family dinners and not on social media.

 

What you’re forgetting is what not to do.

So to wrap all this up, it’s what you don’t do on social media that will elevate your success to the next level. Breaking this list of no no’s will see the social media platforms you’re posting to limit your audience. Play by these rules, and you’ll have more engagement than you can poke a stick at it.

Use this engagement to do good in the world.

 

PS.

I don’t shoot videos of me driving in a Lamborghini or taking selfies with Oprah. I’m just a humble guy from Australia who’s living the dream, working hard and trying to inspire all of you to do big things, and use social media to elevate your message.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

13 Ways I Totally Changed My Life Story And So Can You.

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In 2011 my entire life story changed. I went from having nothing and having a disgusting, toxic mindset, to changing my life story and inspiring millions online.

I don’t tell you that to brag; I tell you because if I can do it, so can you.

The reason I changed my life story is because of a website called Addicted2Success. It all started with one new opportunity that I decided not to waste.

I concluded – after hours of personal development – that if Tony Robbins, Martin Luther King and Tim Ferriss can come from the darkest of places, to change history, then so can I.

Here are the 13 super simple, easy to implement tips that can change your life story:

 

1. Look who you are surrounded by.

The people that you spend time with transfer their beliefs and mindset to you without you even realizing it. Make a list of all the people you spend time with and then put a red line through any who are toxic and bring you down.

Do a second pass through and delete anyone else that is not serving you or always complains. By the end, you should be left with the people to keep. That list will be short and that’s the whole point. You need to make room for new connections and new friends.

This exercise is harsh and so is life. Doing the difficult stuff is how you change your life story.

 

2. Become a podcast junkie.

Stop being pissed off at traffic or long waits at medical appointments. This forced spare time is a gift. The challenge is most of you don’t use it. You sit there and look at your phone rather than doing something that will alter the course of your life.

Your life story will only change when you get some new inputs and a few fresh ideas. Podcasts are the quickest way to get these free sources of inspiration. During 2011 when I went through a change in my life story, I started by doing short walks around my local neighborhood and listening to audio tapes from Tony Robbins.

His opinions and thoughts were different to everything that people around me were saying. He planted new seeds in my mind that eventually turned into massive success several years later.

“School taught me how to follow the rules; podcasts taught me how to break the rules and forget everything I thought I knew”

Podcasts disrupted my thought patterns and that’s exactly what you need too.

 

3. Start creating something online.

Building an online presence in what I loved was the start of something new. When I began sharing my message with the world, it helped me refine my thoughts and ideas. I also got to engage with lots of other people who shared their wisdom with me for free because I had given them free content.

Before I changed my life story, I was scared to create something online because I was worried I’d be judged or not good enough.

“As soon as I dropped this superman complex and started creating something online, I became comfortable in my own skin and with who I was”

The story of your life is best told online. Pick a channel (any channel, just pick one!) and then stick to it. Post on their as much as you can. Don’t hold back, be vulnerable and tell stories. This will alter the course of your life.

 

4. Turn your media habits upside down.

Take your TV and put it in the closet. Replace your daily habits of watching the news with audiobooks or podcasts. Take those endless TV shows that make you stupid and read a book instead. Most of the traditional media is negative because that’s what sells.

“Media is a business to get your attention and make money from you. Disconnect from that Ponzi Scheme and consume media that educates and transforms your life story”

Watch a documentary on Warren Buffett, listen to Oprah’s online show that interviews extraordinary people crushing their field, and see what Tim Ferriss is experimenting with on Facebook.

Just stop consuming endless amounts of information that doesn’t serve you. Focus is key and media will distract it if you don’t make the right decision.

 

5. Sell your car and buy a juicer.

That’s what Tony Robbins said in a book I read and he’s right. My life story changed when I started to have more energy. Giving my body a metaphorical injection of nutrients every morning stopped me from getting sick, and made me feel like I had just consumed 15 espressos.

 

If you need to sell your car to buy the juicer, then great. The extra energy you get from juicing will double your productivity which will give you extra income. Within a year you’ll probably have enough extra income to buy two cars. Energy is king.

 

6. Bounce your way to a new story.

For me to help you create this new life story you’re going to need even more energy. Bouncing on a trampoline gets the blood flowing and your passions started.

You feel good after bouncing (I won’t go through the science of why as Google can tell you that) and it will give you another block of time to listen to podcasts. Bounce baby bounce!

 

7. Become ruthless with negative talk.

The bloke behind you want’s to chew the fat about how bad his day was? No thanks.

Lunch lady wants to tell you how she lost money in cryptocurrency? Sorry, she’s not qualified and you got enough to think about already.

These meaningless, negative conversations are screwing with your mind. Negative people love to complain yet they forget how lucky they are to have even been born.

If someone starts a conversation with you and it’s not serving you, politely excuse yourself and make something up if you have to. Just escape like you’re stuck in Alcatraz.

“Walking away from negative conversations will teach you discipline and demonstrate to yourself that you’re in control”

 

8. You’ll never know the answer.

Racking your brain over any obstacle that’s put in your way will chew up time that you could be using to create something phenomenal. No matter how much you plan, you’ll never predict correctly the outcome of every challenge.

So if I don’t know, and if the universe can’t tell you, and your mentors can’t tell you, then don’t worry. Worrying is not going to get you anywhere. Stop getting lost in the desert with no water and take a drink from the fountain of faith. Faith that says:

“I am good enough.”
“I will find the answer.”
“I can be amazing.”

These are the answers you should seek. Believe in yourself.

 

9. See the world.

With your own two eyes. Not on social media or through your mates Instagram account. This whole “Work Till You Die Hoax” is stopping you from changing your story.

“Warren Buffett spends time every single day doing deep thinking and that’s one of the reasons he’s a billionaire”

Deep thinking happens naturally when you’re traveling. You begin to compare your surroundings at home, with the paradise you’re visiting (Notice I said paradise? That’s because the world is beautiful when you get off the couch and see it).

 

My 2011 change in circumstances all started when I got out of Melbourne and saw places I had always dreamed of. The subtle art of getting on planes and carrying suitcases through customs became a quarterly experience.

The first trip to Sydney showed me that I could fly 60 minutes and not get trapped in a storm and die in a horrible plane crash. The fear of flying subsided and the love of travel began a new page in my life story. Seeing new countries gives you inspiration and that’s exactly what you need if you’re stuck in a rut and going nowhere fast.

 

10. Quit your current job.

This one’s not straight out of one of those self-help blog posts that says we can all be rich if we quit our 9-5. That’s BS advice. There’s a good chance though that you hate your current income-producing activity known as a job.

I was at this same point in 2011 and it bugged the crap out of me. So if you really are serious about changing your life story then let’s get serious for a minute and make a decision to quit your job. The cool thing about quitting your job is that you’ll be forced to find another one (unless you don’t like eating). Urgency will motivate you to do something else.

You’ve got to where you are now based on your previous decisions and so we can’t create any change without making some new decisions. The biggest benefits will come from the hardest decisions. The more tough decisions you make in a short space of time, the greater the change in your life story.

We all get bored in our career and quitting your job is how you escape this nightmare.

 

11. Use the Internet to reach out.

The cliché of “We’re all connected” has been beaten into our head like a boxer that’s taken one too many punches to the temple. We know we can talk to anyone yet we still mingle with the same people. It’s similar to when you go to a seminar with a friend and the speaker asks you to find a partner and you pick the same person you came with.

My life changed when I backed myself and began using tools like LinkedIn to reach out to interesting people that I could create mutual value with. Out of the ten requests you send, probably half of them will be declined or ignored. The rest will probably lead to conversations.

These new conversations will demonstrate to you that anyone can be reached. Therefore, you can access the blueprint for almost any successful person’s life. Then you can copy part of those blueprints and paste bits of them on the pages of your life story.

I’ll say it again: You need new inputs and to mix with different people who won’t accept your lame excuses.

The cold reach out that transformed my life story was thanks to a man named Joel Brown. He’s why I am here today typing these words to you.

 

12. Experiment with giving.

In the early stages, I gave back through writing blog posts like this one. As my formula for life became more evolved, I started volunteering at homeless shelters. This year I’m taking it a step further and trying to impact the lives of 300 disadvantaged / victims of domestic violence.

Even if you impact only one person, that one person could become the next Mother Teresa. I’ve been like a scientist in a lab for the last five years testing the act of giving. I’ve bought cars and tech that made me happy for a short while, and then I’ve experimented with giving my money and knowledge to people who have nothing.

The second experiment has given me the most growth and fulfillment. The material things literally did nothing to change my life story. Try the act of giving. Watch it transform the story of your life!

 

13. Give up the perfection game.

Wanting people to follow the rules of how you play the game of life is sabotaging your success. No one is ever going to act the way you want them to so quit expecting this false idea to come true. Accept the fact that humans make mistakes and piss each other off.

Get used to quickly moving on from disappointments that are created by your circle of colleagues and family, and get back to reality. What’s that reality? Creating something that will be remembered long after you’re gone.

Create a blog, business, a family, a charitable cause, speech, a funny stand-up routine.

The story of your life won’t be perfect either so leave your expectations at the door and get to work showing us all what you got. You’re capable of achieving so much more than you have done to date. I want to see you double your results by getting focused and cutting out all the noise.

Life can be full of disappointment or packed with joy and happiness. The story is yours to write so get the pen out and make a decision which one will be true for you.

Go all out. Be you. Change the world.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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