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What You Must Do To Create A Personal Breakthrough

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Personal Breakthroughs And Success

If you’re stuck in a rut and your life is not going how you want it too then you need a personal breakthrough. A breakthrough is something that changes the course of your life going forward and ensures that things will never be the same for you again.

Most of what a breakthrough requires is for you to have the courage and the bravery to stops settling for second best. Everything you need in your life already exists. The problem is often that your mind is blocking you from seeing the success tools you need to catapult your life into the right direction.

In 2011 I had one of these personal breakthroughs and since then, I have had a few more. Breakthroughs are what create the combined power to achieve your dreams. When I remember back to my first breakthrough, I realised that it was fear that was holding me back from accepting my current situation.

Before my first breakthrough, I wanted to blame everyone else about why I was failing at life and why I was incredibly unhappy. Taking ownership of your situation is part of being a mature adult, and once you realise that every problem starts with you, you will have the keys to unlock your unlimited potential.

Below are the seven things you must do to create a personal breakthrough:

 

1. Hit a low point

This may seem counter-intuitive, but the first step is to hit a low point. Without a low point, there is obviously no reason to have a breakthrough. A breakthrough is quite clearly something that stems from a low point.

If you are not going through a low point then you don’t need a breakthrough, you need some personal tweaking. However, if you are not going through a low point, but would like to have more success, then you can convince yourself that you are at a low point.

The mind can be convinced of anything and often you can use this to your advantage. By deciding to have a breakthrough, you unlock the power to make a drastic change. At the end of a breakthrough, the whole point is to go through so much change that you don’t recognise your previous life.

 

2. Analyse your story so far

Before you can begin the work on your breakthrough, you need to analyse the story you are telling yourself. It’s in these self-told stories that most of your barriers to success are found. The stories we tell ourselves form a process called “autosuggestion” that can be used to guide us, or destroy us.

Upon analysing my own story, I realised that I was telling myself these stories:

– I am not good enough
– I should be making more money
– It’s not my fault I am failing; other people caused these problems, not me
– I don’t have the skills to follow my passion
– One day I will be successful I just need to wait for something to fall on my lap

As you can see, the stories that I was telling myself were quite harmful. My stories typically had the components of no responsibility, reliance on other people, no sense of urgency, and complete lies. No one is going to create your success for you, and you have to start now.

No matter how far away your dream might seem it can only ever come true if you take a small step. The purpose of analysing your story is to become aware of the lies you are telling yourself. Once you know your made up stories, it’s a good idea to compare them with stories from people like Richard Branson, Elon Musk and Bill Gates.

There is no way to have a personal breakthrough unless you decide to form new, empowering stories.

“Your stories are what are stopping you from having a personal breakthrough in the first place”

 

3. Make a decision

No breakthrough can occur unless you cut off from all other options and decide that you must change your life right now. The moment you make the critical decision is the moment that the rest of your life will change.

Making the decision is the hardest part of any breakthrough. Once you decide and you have the tools, it’s much easier to execute on your new plan for your life.

During my first breakthrough, I found myself in a situation that at the time seemed impossible to get out of. The decision I made was that the past had already occurred, and I had to start again from the bottom.Decision Making Crossroads

I made four bold decisions:

– I would no longer stand for negative people
– I would choose a different entrepreneurial path
– I would redefine what success meant to me
– I would never allow money to define me again

Having made these four new decisions I had a new foundation that was achievable to work from. Making the decisions and then executing on them is half of the work.

 

4. Set a new standard

Once you leave behind all your old stories and make some empowering new decisions, it’s then time to set some new standards. Your standards determine what your minimum requirements are for each area of your life.

In my first breakthrough, I now realise that deciding to start from the bottom allowed me to clear out my previous standards. In doing so, I adopted a new set of standards that were less money focused and more in the direction of my vision for life. I realised that I had to become a new person if I wanted to attract the sorts of things I wanted in my life.

Once you have set your new standards, you then have a list of what you are not going to accept from the external world or the people in your life. Your standards become your must’s, and you should be unwavering in your pursuit of these standards.

 

5. Design your new life

Smile - Good moodPart of a successful breakthrough is to know what you would like the future to look like. Do you want to be an entrepreneur? Would you like to travel? Do you want to create a massive change in the world? Do you want to start a not for profit organisation?

The answer to these types of questions will help to uncover the life you want. It’s imperative that you have a vision that you can aim for even if at this early stage you have no idea how to get there. This process should have no boundaries, and anything can be included in this new design for your life.

When I went through this process I had things such as:

– An incredible network of people
– A new group of close friends
– A new woman
– A new career
– A way of changing the world through the Internet

Thankfully, since writing this list down, I have achieved most of these already. This list of wants will give you the leverage you need to follow through on your personal breakthrough.

 

6. Take up three new positive habits

A personal breakthrough involves lots of new components to your life and as part of the process, you must decide to take up at least three new positive habits. If you decide to have a breakthrough, and then just keep living the same way, then you will not get any results.

Habits are the small acts each day that you repeatedly do that end up having a lot to do with your overall success. During my first personal breakthrough, I took up exercise, reading and blogging as my new daily habits.

These three things have been a large part of where I have got to and are the pillars of my vision of inspiring the world through entrepreneurship and personal development. What three habits are you going to adopt in your own personal breakthrough?

 

7. Get clear on your why

The final part of your personal breakthrough is to get very clear on your personal why. You need to know why you exist and what your fundamental goal is in life. Typically, you’re why is something that you are highly passionate about and it is most likely related to your hobby.

Even if you’re clear on your why you need to rewrite it in a way that makes it full of energy and something that will excite you every day when you look at it. If your why is boring then it’s probably not an accurate representation of what you stand for.

Your why is something that is like the compass of your life. It’s what will be at the centre of your personal breakthrough and give you the drive to pursue a new course.

“A person without a powerful why will slowly die inside and become a predictable, shift-working zombie” – Tim Denning

I don’t want this type of de-motivating life for you, and you and I know you deserve better than that. Stand up, fire up, and spend some time knowing what the heck you are doing on this Earth!

Have you had a personal breakthrough? If not, why haven’t you? Let me know in the comments section below or on my website timdenning.net or my Facebook.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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7 Comments

7 Comments

  1. Stuart

    Dec 21, 2016 at 2:58 pm

    Great article, as always! These are also in front of me at the right time so thanks. I had my breakthrough 9 Aug 2016. I was at a free life coaching seminar in London and we were asked who would like their future predicted with 95% accuracy? We were then told just to look at the last 5 years of our lives and my blood ran cold. I had gone from a high earning city manager in 2011 that was made redundant, to taking any work I could find took short term contract roles… the fifth role I found myself earning less than half of what I had done previously and working with quite possibly the most negative people I had come across. To numb the pain of going to work in a place that depressed me I started upping my alcohol intake to almost every day. Family had written me off, was already divorced only stable thing in my life was and still is my daughter. After the coaching seminar I walked out of the job have started a life coaching business as I want to share the coaching I have had since 9th August with everyone. I have made more progress in the last 4 months than I had done in the last 4 years!! Feel more alive than I ever have done. My ‘why’ is to help others see this way of living, thinking and being. So many doors are opening for me, life has become amazing again. Currently paying my bills with credit cards but this is only temporary 2017 is shaping up to be the best year of my life!! Thanks for articles and have a great Xmas and NYE. If I was honest I can’t wait for the holidays to be over… they are getting in the way of my plan haha.

  2. Brian

    Aug 17, 2016 at 2:30 pm

    Great article! Best one yet! Something about your writing style keeps me reading and reading, even if I am familiar with some of the content. Good work Tim

  3. Silvia Turonova

    Jul 16, 2016 at 11:30 pm

    Again, great article Tim. I know exactly what you are talking about because I am going through this “struggle” right now. I am trying to put myself in a state where I feel that enough is ENOUGH! But for some reason, I can’t get there, and it limits my personal resources, and my productivity is not as high as it used to be. Anyway, I will follow steps which you’ve described. I had few of my breakthroughs in life, and I know it must come now if I want to make me the difference and turn things around. Thank you for sharing this. It really helped.

  4. Chris Targett

    Jul 9, 2016 at 12:31 pm

    Hey Tim, I’ve read a few of your article’s today, trying to get me back on track after a lack of motivation, have to say this is my favourite one. The pick out quote that resonates with me is:

    “Everything you need in your life already exists”

    We have the tools for us to successful, we just need to put them into practice. I am waiting for something to happen instead of going out there with what I’ve already got and attacking life!

    • Tim Denning

      Jul 9, 2016 at 3:20 pm

      Thanks Chris for raking the time to read through a few of the posts. My advice to you would be to start taking action and forget about waiting for things to happen. Let me know how things progress for you.

  5. Toño

    Jul 1, 2016 at 6:05 pm

    Wow, Tim, you’re on fire, my man! Article after article for the full week, that’s a hard mode 🙂 I cannot even catch up with your speed right now, having the toughest week at my job, lots of stress and tiredness. So my apology for the lack of comments.

    I started to read your work and just could not stop. Printed the whole thing, while being at work, and have read it carefully. Feel like I am at my lowest point, hitting the one pretty hard, at least I can tell that about my job. For the whole week I was doing lots of things and no time for proper rest, and all of this, I felt, was for pretty much nothing. Well, it was like this till I read about breaktrhough. It is really strange but I just know I need this huge frustration and stress in my life to get out, to change it and to find my why. I need new standards and I need new habbits. And I extremely need new environment.

    I am close to leave my job, closests than I ever been, but still have to be there at least for a couple of months. I know bad days won’t last forever, as well as those good ones, so I just to keep going. Like James Baraz said: ‘…enjoying the pleasant without holding on when it changes (which it will); being with the unpleasant without fearing it will always be this way (which it won’t)’

    Got it from one of the latest meditation session with calm, I like it and very agree.

    Thank you so much for this inspiration, Tim, and once again sorry for chaotic rambling. Keep on going as well, keep making your dreams come true and helping others! Much love and peace!~

    • Tim Denning

      Jul 2, 2016 at 1:46 am

      Toño sorry to hear that things at your job are not going so well. It’s obvious you will need to find something else. Try and find a career that you love with people who inspire you rather than bring you down. Frustration and stress exist for everyone including me. The more you practice meditation the more your moods will change.

      I have cranked up my meditation to twice a day now and it’s made a big difference. The tougher the times get the more you have to put into each day my friends. Keep your head up, things will get better for you!

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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why you should have a podcast
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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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skill building
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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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Success Advice

5 Key Investment Principles from Warren Buffett

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Warren buffett investment tips
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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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