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12 Vital Life Lessons I Wish They Taught Me In School

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Vital Life Lessons From School - Successful Education

Being a millennial, I have very few regrets as I was fortunate to grow up in an education system that was entrenched in technology. My one frustration with the education system though is that it didn’t prepare me well for being an adult. School still skips the fundamentals of what we all need in life to be successful.

It didn’t give me the toolbox that I discovered later on which could have made me more successful earlier on in life. The one positive thing it did though was push me off the traditional path and towards entrepreneurship in the hope that something better must have existed compared to what I was being taught at the time.

Don’t get me wrong; I am not anti-education or anything like that, I just feel that the high school and university phases of our lives still have a lot of gaps. In this blog post, I hope to address what I think should be covered and the reasons why.

Below are the twelve vital lessons I wish they taught me at school:

 

1. Passive learning doesn’t work

I’m sure we can all remember days at school where we sit and listen to the teacher speak for two hours while we listen and copy notes from the whiteboard. The reason the vast majority of this information never get’s retained in our minds is that we are consuming the information passively.

Passive learning of information without emotion means that we will not get the results from what we are learning. Every thirty minutes of learning should have a change in state to allow our bodies to wake up and stay on the ball.

The second component to this idea is the need to link more emotion to our learning. When we learn a concept through a story that is emotional, we are much more likely to retain the knowledge and understand what the message is that we should be getting.

When I was studying, I found it hard to remember the stories I was taught because the stories were often outdated and not relatable to my classmates or me. Fast forward to the present, and I am learning new ideas every day because I link emotion to the learning process.

Even if the content I am learning doesn’t have any emotion, I will throw in some emotive YouTube videos every thirty minutes to anchor my state and create emotion.

 

2. You must develop yourself every day

In school, I never heard the phrase personal development. It was only when I was in my twenties that I discovered what it meant. The concept of developing yourself every day can really affect your success in life.

By taking small steps every day to be better than you were the previous day, you very quickly compound your results, your value, and your skills. The concepts of personal development have been around for a long time, and I would love to see these become part of the school system.

Even if you learnt no facts, no mathematics, and did no sport at school, I still believe you can be highly successful if you understand the vital content of personal development. It’s a big call I know, but it’s something I have seen first hand.

 

3. Money is not power

Society, the media, and school taught me that money is power, and it’s something I should strive for. I can vividly remember back to year ten when my high school careers councillor started talking about possible careers I might want.

She tried to lure me into different careers based on the promise of money. For those of you who are in Australia, you can probably guess what she recommended – become a tradie (tradesperson).

Money Is Not Power EntrepreneurIt’s true that in Australia tradespeople make a very good income, but a lot of them are also very depressed and unhappy in their occupation. Rather than trying to help me find my purpose, school just wanted to help me find a job or an income I would settle for.

With any negative comes a positive. For me, I discovered entrepreneurship because I didn’t want someone giving me orders or telling me how much I should earn. I liked having ideas and then testing them. I liked that my annual income was determined by how much valued I added and how good I was at pleasing customers.

Money will never make you happy: finding out your dream and then pursuing it until your last day on Earth will.

 

4. Giving is the lifeblood of your success

We’ve all had an experience where we watch an awesome movie and then the first thing we want to do is call our friends and tell them how great it was. The best thing often about an experience is not the experience itself; it’s the opportunity to share it with our friends, which is why social media has exploded.

This simple idea is very similar to giving. The look on people’s faces when you give something to someone that they weren’t expecting is priceless. You will feel better than you have ever felt when you do things for other people and put a smile on their face.

This philosophy of giving was not what I was taught at school. School taught me that giving was all about charity and only giving to large, not for profit organisations. The donations made to these companies are often invisible, and the person receiving the assistance never see’s you.

Worse still, a large proportion of your donation often never get’s to the person who needs it because it’s eaten up in administrative costs. Giving is so much more than just throwing money at something and hoping it will fix itself.

“The concept of giving is to create value for other people without expecting anything in return. It’s about doing things for the greater good and not operating from a mindset of scarcity” – Tim Denning

Giving is actually not about donations at all. Giving is what makes the world go round, and if everybody did it religiously every day then, the world’s challenges would be far fewer than they are right now.

Giving involves using the gifts you have been given to make people’s lives better. Whether that’s through a blog like Addicted2Success or some other means, there are limited ways for you to give back without necessarily going down the path of charity. I wish school taught me this.

 

5. The strategies you need are found in non-fiction and autobiographies

At school, there was always a strong focus on fictional stories. These stories can be great for the imagination; the challenge is the story is made up, making it hard to relate too. The books I discovered later in life were non-fiction and autobiographies.Richard Branson - Losing My Virginity Book

There is no better way to be successful in life than read about people who have already done remarkable things and learn exactly what they did to achieve their goals. These stories highlight the barriers to greatness and show how failure is critical for any pursuit of success.

School should have books like Think And Grow Rich, The Monk Who Sold His Ferrari, and The Alchemist as part of the syllabus.

These books are named by so many successful entrepreneurs as being a significant contributor to their success. Imagine if all school children got the same benefit as a mandatory part of their education.
I wish I were made to read these books when I was at school.

 

6. How to make an income

School is a lot about the theory of how the world should work. The part that was missing for me at school was the practical steps to make an income whether that was through entrepreneurship or working for someone else.

In school, I was led to believe that if I wanted to work for someone else, I would be asked detailed questions about my education. The reality, after having interviewed for lots of high ranking corporate jobs, is that most organisations will never ask you about your education.

There are some specialised fields like medicine and law that will ask, outside of that; it’s becoming less and less relevant. It’s quite easy for any of us to rack up a huge university debt and get a piece of paper in a field such as business or marketing, but most other people can do that as well.

Don’t get me wrong, university degrees are great to have, it’s just that they will not be the saving grace that the school system makes out they are. Experience in business, passion, rapport, strong emotional intelligence, a good imagination, and the guts to have a go will get you much further. I wish I learnt this in school and not later in life. Better late than never.

 

7. The truth about failure

Failure is your real education. Failure gives you the mental toughness. Nothing is easy, and nothing can prepare you for the challenges you will face. School taught me to try and be perfect and get straight A’s. Perfection was my downfall because it’s an impossible requirement to meet.

It was only later when I studied electronic music outside of school that I learned that imperfection is where all the beauty is. Imperfection is what makes rock music so addictive and it’s the foundation of all popular music.

Failing on a maths test was the greatest lesson I learned in my school career. Why? Because I realised I had no interest in maths, and I was able not to waste too much time on it. Had I not have failed, I could have put hours of work into something I hated which is the recipe for disaster.

It wasn’t until after I finished school that I learned this lesson. I wish I had learnt it earlier.

 

8. You whole life is about salesmanship

Everything you do every single day revolves around selling something. You are either selling your business idea, selling a concept to internal stakeholders, selling the benefits of cleaning up to your children, or selling the idea of a holiday to your partner.

I never learned any sales skills at school and I wish I had. Learning how to sell and attending yearly sales training events has allowed me to communicate an idea, and get people to join me on my mission both in business and in my personal life.

 

9. Public speaking will put you ahead of the pack

Dale-Partridge-Ted copySchool always made me think that public speaking was for politicians. To be an entrepreneur, thought leader, sales person, or just anyone that matters, you need to be able to speak in front of other people. The better you get at it, the easier it will be to get buy-in from other people to follow your vision.

I wish I had known about Toastmasters at school. I wish I were forced to do it. Since joining Toastmasters, I have learned why public speaking is so difficult and how to overcome the fear of audiences. With a little practice, it’s perfectly achievable to get good at it.

Forget about yourself, concentrate on delivering value to your audience, and not about everyone’s opinion. That pretty much sums up public speaking. Now go practice it!

 

10. Alkaline food will give you the energy you need

Thinking back to my school days, I didn’t have a lot of success with studying because I regularly suffered from low levels of energy and frequent colds. This was not uncommon, and many of my school friends had similar challenges.

If I analyse my school diet it consisted of zero water, lots of soft drink, pizza, pasta, sausage rolls, hot dogs, and ice creams. Unfortunately, not a lot has changed at schools although there is some awareness about soft drink nowadays.

In terms of nutritional education, there wasn’t a whole lot except for the lie that is the food pyramid which still appears in my doctor’s office when I see him once a year. Had I have known just how large the proportion of fruits and vegetables needed to be, and more importantly, just how good the benefits were to eating more from this food group, my health would have turned out a lot different.

There’s no point dwelling too much on the past (this subject has been a frustration for me), but it’s my hope that nutrition will play a bigger part in school life going forward. Thankfully, we have ambassadors like Jamie Oliver, who are carrying the message.

 

11. Advanced computer skills will give you a voice

In adult life, you enter a very noisy world where it’s even harder to be heard. The ability to be able to put together websites, create content, and share your message on social media is critical. If you can learn basic coding, then you will be even more ahead than the average person.

I was lucky that I first got onto the Internet as a kid in 1996. Before then, I had worked on MS-Dos and Windows 95 computers. This gave me an edge because a lot of my friends didn’t have this luxury. A computer allowed me to solve modern problems far quicker and hone in on my computer skills.

I was fortunate enough to be an earlier adopter of Google, eBay, and Amazon. These websites showed me where the world was heading at its part of what has allowed me to work in tech day-to-day. It was the gentle inspiration I needed at a time in teenage life when we have no idea what our future looks like.

While traditional education has an element of IT subjects, I still wish that there was an even greater focus on the more advanced computer skills that are needed in an ever-changing global economy. These skills during my own schooling would have been very valuable to me, and many of you reading.

 

12. Everyone should try entrepreneurship

A lot of my school life centred on the fact that I should work for someone else. The idea of starting a business was almost like a taboo subject that only suicidal base jumpers would dare try. I wish school had taught me that everyone should try entrepreneurship at least once.

Even if you choose to work for someone else, you are still an entrepreneur in a way because you have a small (or large) slice of someone else’s business you have to manage. You can’t escape entrepreneurship, and I believe it’s good to try it.

You can learn anything you put your mind to even if you don’t meet the wah wah entrepreneur personality type that is portrayed on TV. Hopefully, though, you like working with other people because you can’t do everything yourself.

What do you wish you learned at school? Are any of these above skills missing for you? Let me know in the comments section below or on my website timdenning.net or my Facebook. 

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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13 Comments

13 Comments

  1. Robert

    Jun 28, 2017 at 12:34 pm

    I think schools should also pay more attention to personal finance. Your points are also very good and well founded.

    Robert

  2. Sascha Rutledge

    Feb 8, 2017 at 4:38 am

    Awesome post. about Batching is a huge one for me. I always give myself way more tasks than I can complete in a reasonable amount of time so the annoying small tasks pile up until I can batch them.

  3. Thea Dunlap

    Jul 12, 2016 at 3:16 am

    Wonderful article. Love the advice here and they are very beneficial. Made me want to rethink of my plans. 🙂

  4. Pam Bowers

    Jul 6, 2016 at 4:19 pm

    Love this article! I am a home based social worker nearly 60 and while I love my job, the best thing Ive done for balance is become a small business owner selling antiques on eBay. I think we all need to stretch out of our comfort zone, continue to grow and expand in what we are passionate about to maximize what we get from life and give to the world. And a bit of mad money in upcoming retirement never hurts either : ) All the best, Pam

    • Tim Denning

      Jul 11, 2016 at 7:37 am

      Thanks Pam for reading. I love that you are 60 and still have the drive to run a small business. You’re never to old to start I don’t think! Best of luck with your business.

  5. Bright

    Jul 2, 2016 at 7:42 pm

    great post Tim, since i’m still a student, i’ll try some of those tricks.
    Many thanks

    • Tim Denning

      Jul 3, 2016 at 7:34 pm

      Bright we are all students – students of life. Let me know how you go with implementing this knowledge in your life and thanks for reading.

  6. Asad Meah

    Jul 2, 2016 at 5:01 pm

    Excellent article Tim as always, very beneficial advice.

    • Tim Denning

      Jul 3, 2016 at 7:33 pm

      Asad thanks for the compliment and for taking the time to read it. Take care.

  7. Stephanie Figuerado

    Jun 30, 2016 at 2:07 pm

    Another great article Tim! I think some sort of spirituality should be taught in school also. My journey would have started a lot sooner if so, but i’m on it now and that’s all that matters!

    • Tim Denning

      Jun 30, 2016 at 8:19 pm

      Totally agree Stephanie. Thanks for reading.

  8. Charlene Rhinehart

    Jun 29, 2016 at 11:53 pm

    Great post!! It’s so important to never stop learning, growing, and becoming a better you everyday. I love your point about Public Speaking. This is a skill that is often overlooked but essential to advance in EVERY aspect of your life. I am a Toastaholic and fully support toastmasters. It is a game-changer for anyone who is trying to advance in their career or entrepreneurial pursuits. I just went to my club toastmaster meeting yesterday (after traveling the world for 6 months) and spoke about the importance of traveling. It reignited my fire and speaking goals. I can’t wait to see you deliver a Ted or Tedx Talk! That’s on my bucket list: )

    • Tim Denning

      Jun 30, 2016 at 1:36 am

      Thanks so much Charlene for your continued inspiring words! A Ted / Tedx talk would be awesome but I have a little way to go yet. Hope your travels were enjoyable!

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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Success Advice

5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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