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6 Ways To Make The Story Of Your Life Impactful

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Make Your Life Impactful To Reach Success

All of us dream of having a life that is impactful and forms a story that may one day be turned into a book or movie. The story of your life is made up of many elements that are also the fundamentals of success.

Unless your life is impactful, no one is ever going to care greatly about your story. Your story is owned by you, and only you can create and determine how much impact it will have. Ask yourself the question right now, does your life have a significant impact? If it doesn’t, then it’s time to change it.

It’s time for you to create something that everyone will remember you for. It’s time to turn that dream that you have always had into a reality. This all starts with a decision and often you need some major, painful event to trigger this desire.

Think about the emotions you would feel if the majority of people respected you and were inspired by you. You would be on top of the world, and your life would have meant something. Your name will forever live on, and generations of people will live their lives in dedication to what you stood for.

That sounds like a real vision, and that sounds like a common goal that we should all strive for.

Below are the six ways to make the story of your life impactful.

 

1. Do something outstanding

Life stories that have a major impact all involve someone doing something outstanding; something that no one thought was possible or that would ever be done. Have you done something outstanding already?

If you haven’t, that’s okay, but start thinking about what major task you could achieve that would be outstanding. Start thinking about what you’re great at or what you could be great at.
This first step is the most crucial and you need to decide on it before you proceed.

There are so many people that never realise that they need to do something outstanding, so just this realisation alone can be empowering in itself. Given the size of this task, it’s not going to happen overnight.

When you come to terms with what you are going to do, it will begin to manifest itself in your life. Doing something outstanding ties together passion, giving back, purpose, fulfillment, and many more success attributes that we have all heard before.

The fact that doing something outstanding covers so many of these attributes is the reason why you should dedicate your life to this one task. Once you achieve it, then you have the very rare task of doing it all over again with a new task.

Tim Denning Quote - One Defining Moment
 

2. Teach Others

Any great story involves some form of learning. Before you can teach other people something, though, you need to teach yourself first. I like to begin with lots of reading across a broad range of topics. This will give you the foundations of what you can teach others.

For me, what I want to teach other people is all about self-development, entrepreneurship and how to reach success. This is no easy task for me but I have devoted a large amount of time to it, and I can see progress every week now.

In the beginning, I didn’t see any progress but my mentors told me that eventually I would, and they were right. At the start, I was the student, but now I am becoming the teacher. Each day I get to teach people ideas I have learned myself and translate it into my own language.

Google has meant that education and information is easy to find, but the real task now is for someone to curate and translate the information.

It’s this translation of the learning I have done that allows me to create value. The language I speak in is unique, and the ideas are curated by my own mind. When you can begin to do the same thing, then you two can teach others (if you’re not already).

I recently got the opportunity to work with a graduate. Initially, I wasn’t that excited about the task, but as things progressed, I realised that I had the chance to completely shape his career, which in turn, would shape his life. Anyone can do this and even if it starts with just one graduate, you have the chance to begin to make an impact.

 

3. Share your story

Once you establish your story and start to create an impact, it’s time to share it with others. This doesn’t just mean that you share the good moments with some happy Instagram photos – there is much more to it.

The key to sharing your story is that it’s about being vulnerable, and sharing the negative moments and failures, and then balancing these out with the positive successes. As you share your story in this way, you will begin to compound the impact your story has on the world.

There are many ways to share your story and I have found the easiest way is online first. As you become more comfortable in sharing your story, you can then start sharing it through video, and then later in person.

With my own story, I am about to start sharing it on video, and then the next step will be through public speaking. I am happy to tell you though that I am not great at public speaking so expect to see me at a local Toastmasters shortly. If you are an expert in public speaking and can help, then feel free to reach out to me.

 

4. Live your dream at all costs

The only way your story will have any impact is if it is directly hardwired to your dream. You will need to move every obstacle out of the pathway of your life and agree to live this dream no matter what.

Even when all your close friends are out having dinner, there will be times when you will be required to not take the easy route, and not attend so that you can work on your dream. The temptation in these situations will be great which is why your own individual dream needs to be something you have thought about and truly care about.

Your dream is linked to your passion, and when you are in a state of mind where you are doing something you love, you experience high levels of happiness. Happiness then becomes a fuel for your mind, and you subconsciously start to create your story and make an impact without even thinking about it.

 

5. Show some emotion

To make the story of your life impactful, it needs to contain some emotion. Emotion is what draws people in, and it’s what makes it your story. When it comes to the story of your life, the word impact really just means emotion.

You can’t fake emotion in your own story. The more real and the rawer the emotion is, the more people will be drawn to it. If your story is full of made up elements, then people can spot the fakeness a mile away.

As I have said before, your pain becomes your success, and your success is often determined by the impact you are having. There is nothing like seeing someone give it all they have got and sharing every amount of emotion they have with you.

You get tingles down your spine; you feel unstoppable, and you want to spend more time with them. These are all things that our brains think about subconsciously all the time. If a thought pops into your head about something you are going to do, and you start thinking about what people will think of that action, just do it and don’t think twice.

The chances are that if that action is something that you are worried what others will say about it, it’s probably because it has some form of emotion attached to it that requires you to be vulnerable. It’s these actions that you should commit to doing if you want to have an impact.

 

6. Learn to control your mind

The one element you have 100% control over when it comes to the impact of your life story is your mind (assuming you learn to control it). This is no easy task and so many people never master this art. It requires you to study some basic elements of psychology and really understand yourself.

You need to work out what you love, what you hate, what motivates you and what stops you. If you practice this art form every single day, your brain becomes like a muscle and starts to grow. Your ability to make tough decisions becomes easier, and you’re drawn closer to your purpose.

“Once the human mind is understood and put to proper use, your impact can become more widespread. You can begin to move closer to the things that you care about most and stay clear of the things you have no interest in” – Tim Denning

The people who have controlled their mind the best usually go on to become leaders in their field. From Warren Buffett, to Tony Robbins to the Dalai Lama; all of them live their life at the highest level.

People from the outside will observe the way you control your mind and begin to be drawn to you because it’s such a rarity to have your mind under control and working for you, instead of against you.

Everything I have just mentioned starts with a decision: a decision to be great, a decision to be the example for others rather than let your life waste away to something that no one will remember.

Will you be the person who has the funeral that the whole world stops for, or the person whose funeral has less than twenty close family members there to see you off?

How are you going to make the story of your life impactful? Let me know in the comments section below or on Twitter and Facebook.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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18 Comments

18 Comments

  1. Vanessa LeMaistre

    Dec 19, 2016 at 9:30 pm

    Hello Tim,
    I absolutely love your article. I can tell from the way you write, you will be an impactful speaker. I have been in Toastmasters for a few years as well and one of the biggest tools I took with me is to use emotion in your speeches because it is the most impactful thing you can do. I am moved by your story as I had been writing a self help book about overcoming things. I overcame pretty big adversities and my goal with my book is to then become a motivational speaker. I feel like I need the message first; then I can deliver. Sometimes though, I wish there was a school for how to be a motivational speaker. Instead, you have to create your own path. I guess that’s the beauty of it. Any pointers on how I can be even more impactful than that? That is so black and white and I want to do as much possible to reach my highest potential. I’ve got all that it takes, and a powerful story to go along with it. I just need some more direction sometimes or more tips on different ways I can impact the world.

  2. Joyce L. Moore

    Apr 20, 2016 at 7:28 am

    I recently discovered that telling your story, a good story is empowerment. I always told my three sons, when you find your passion you will find success and then, over the years, encouraged each of them to use their talents and develop their passion and success would come. Knowing their back story, their history is an important part of that discovery of achieving a life of meaning and success and, working as a family, we were able to start making positive change and impact. We have just started. We want to be the example of how everyday people can make impact full change.

    Your article fills in some of the holes that I feel is necessary to take it to the next level. Thank you.

  3. Kerry-Anne Minns

    Jan 5, 2016 at 1:26 pm

    Hi Tim,
    I find this article fascinating as it something i’ve been thinking about and discussing for many years. You’ll see by the holding page on my website that I haven’t quite got there. Friends and family tell me that I have an impactful story but I haven’t worked out how to translate that into something yet. I’m going to spend sometime going through these points and see if it will help me move it forward.
    Also, I would highly recommend Toastmaters i’ve been a member for about 4-5 years I’m currently President of the Bicester Speakers club in UK. I really enjoy public speaking and am always happy to volunteer to speak in public even if its on the spot. The skills i’ve learnt at toastmasters has contributed to me getting jobs and progressing in my career.
    Thanks

    • Tim Denning

      Jan 11, 2016 at 7:02 pm

      Thanks for reading Kerry-Anne and for your comments. I am very keen to see how Toastmasters goes for me and congrats on all your success so far. I look forward to seeing the holding page turn into your website 🙂

  4. Jody McPhearson

    Dec 31, 2015 at 11:55 am

    Tim,

    Thanks for this article. And thank you for having an impact on my life! As I am on this journey it is good to know that others are there to help. Your words about pain becoming success are powerful! Forgive me, your first success principle is powerful! I have recently embraced this idea of failure and it is amazing what impact it is having on my life. My writing is clearer and my goals are more defined. I can not wait for the new year to take the next steps to help others and be impactful in a major way.

    Thank you!

    • Tim Denning

      Dec 31, 2015 at 10:47 pm

      Jodie thanks for the feedback. Tip number one is also my favourite because unless we do something outstanding, then not much else can happen in our life that will shape our overall story. I will make sure I check out your writing and thanks for reading!

  5. Addicted 2 The Grind

    Dec 29, 2015 at 6:03 pm

    Tim, Thanks for the follow on twitter! Great post.

    The point that really sticks out to me is #4. Not giving in to temptation is very hard to do, but once you can control that temptation you can get a lot of stuff done.

    In order to be successful you have to make sacrifices and if that means not hanging out with friends or not catching up on your favorite tv shows then you do what it takes.

    • Tim Denning

      Dec 29, 2015 at 11:27 pm

      Not a problem guys I love what you are doing and regularly read your Twitter posts. I have just sent you a tweet 🙂

  6. Peter

    Dec 29, 2015 at 8:50 am

    Thank you for your work. You write good articles and I enjoy reading them. They’re very thought-provoking. However, I don’t think that making an impact on the world to achieve fame and glory is what life is or should be all about. I’d rather have no one show up for my funeral than not be true to myself. I think it is written in Christian scripture that “What does it profit a man if he gains the whole world and loses his own soul?” There can be more important things in life than making an impact on others or on the whole world.

    • Addicted 2 The Grind

      Dec 29, 2015 at 6:09 pm

      Hey Peter, Good point.

      Its all about what you feel and what your want to be known for.( not a general thing) If you want to impact people without the fame thats fine. But I also believe you can impact way more people if you have a bigger audience or platform.

      At the end of the day impacting anyone to do positive things is great.

    • Tim Denning

      Dec 29, 2015 at 11:17 pm

      Peter thanks for leaving your view and I appreciate where you are coming from. My viewpoint was more about having a positive impact than fame. I agree though that you need to remain true to yourself.

  7. Toño

    Dec 29, 2015 at 6:26 am

    Impactful story of your life, a dream for many and reality for so little. Packing my things now and moving into new place, I cannot help but think how I want and enjoy to travel and love to see different environment as often as possible. Going through isolation at my job has helped me to see and better inderstand my faults and work on them, transform them. I love that point about vulnerability, as in the past I usually wanted to avoid it at any cost and show everyone how strong I can be mentally. But again, was I living my own life or someone else’s ?

    Oh, and emotions. I am quite curious about them as well. Recently my emotional attitude lead me to big mistake. Fortunately, I took my time to relax and meditate and then ‘sleep with it’ thus in the morning I realized the solution I knew was the right one, and by taking the immediate action, that puzzle was solved. It was a good lesson your emotions may cost you big deal and that clear mind and confidence is your better ally.

    I understand the power of emotional story but I think you should find a balance. Right now I still have some emotions over my head and not sure what to with them. But I’ll get there one day.

    Once again, thank you so much Tim for you time and attitude for providing great food for our minds. I’ve rarely comment on somenthing but your articles gives me the drive to communicate and give back some feedback. Also, your response means a lot for me and gives me additional motivation to keep going. I appreciate it!

    Have a wonderful day and stay well!

    • Tim Denning

      Dec 29, 2015 at 6:46 am

      Toño you always share great insights and take the time to be bold and share your story. I would love to connect with you on Facebook to hear more.

      Your feedback is very much appreciated!

    • Reuben

      Jan 4, 2016 at 2:56 am

      Toño can I send you a message and chat sometime? The way you just portrayed yourself in this comment above is really well illustrated, quite similar to my own pursuit of success and I was hoping we could share stories sometime and maybe help each other?

  8. Rhonda

    Dec 29, 2015 at 4:25 am

    Awesome!

    • Tim Denning

      Dec 29, 2015 at 6:43 am

      Thanks Rhonda 🙂

  9. Fred

    Dec 29, 2015 at 1:50 am

    Having traveled the world, worked in the outdoors, and now am able to work from my laptop from anywhere I choose , I can say that I have an impactful story. Now, I just have to tell it! 😛

    • Tim Denning

      Dec 29, 2015 at 6:43 am

      Would love to hear your story Fred. Thanks for taking the time to read the article.

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Life

5 Powerful Reasons Why You Should Commit to Lifelong Learning

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learning

Education is commonly equated to an experience for children and young adults, but the reality is that lifelong learning can benefit you in many ways. The world is constantly changing, and this means that you must be open to absorbing and actively seeking new information to stay up-to-date. This, of course, expands far beyond education in your area of professional expertise.

You can enjoy both personal and professional benefits when you make education a lifelong priority, and these are five very powerful factors to consider:

1. Wider Knowledge, More Skills

As you expand your knowledge base in different ways, you can increase your skill set tremendously. Formal education remains important, but it is not fully sufficient because of how rapidly the world around us is evolving. Therefore, you should regularly work to improve your professional skills and to explore new interests and hobbies as well.

For example, you may consider learning a new language which can help you with your professional career, but also assist you in exploring different cultures more easily while traveling. You can widen your computer skills or learn how to play an instrument.

Whatever you choose to pursue, there are many ways to widen your knowledge base: taking up a class, attending a seminar, listening to audio tapes, etc. You can also leverage online educational opportunities, and these include apps and educational websites. Reading books, visiting museums and watching educational programming on television are a few other thoughtful ideas to consider.

2. New Career Opportunities

The job market is increasingly competitive and many employers are focused on finding well-rounded workers to join their team. They want to find people who have expertise in many areas rather than one, so they will be drawn to individuals with various skills and interests.

Education will, therefore, definitely augment your potential of getting promoted or finding a new job: learning that new language may open up job opportunities in a different part of the world. When you improve your skillset, you may even gain knowledge that can help you start your own business or become a consultant. Such opportunities can improve your quality of life and potentially lead to a higher income level. So, if you are unhappy with your job, don’t wait, start honing your skills now!

“Stay positive and happy. Work hard and don’t give up hope. Be open to criticism and keep learning. Surround yourself with happy, warm and genuine people.” – Tena Desae

3. Open-Mindedness

In the words of Malcolm Forbes, “Education’s purpose is to replace an empty mind with an open one.” The reality is that constantly seeking knowledge can help you to better understand the world around you, and this includes getting to know new cultures, concepts, and customs. Ultimately, this will make you less prejudice and more open-minded. Your horizons will be expanded and you will start exploring things you were previously unaware of.

Furthermore, education can change your entire outlook on certain topics and help you become a well-rounded and informed citizen. More than that, it can help you to carry on intelligent conversations and make you become an interesting person in the eyes of other people. Overall, your broad world view will help you enjoy a more successful career and foster great personal relationships with friends and colleagues alike.

4. Self-Esteem and Health Benefits

By regularly expanding your knowledge in different areas, you may inadvertently be promoting a healthy level of self-esteem and improving your mental and physical well-being. Educated people naturally feel more confident, and this level of self-esteem can exude from you. It can also boost your productivity and lead to a better overall quality of life with ample happiness.

Constantly seeking knowledge may also ward off the development of dementia and other degenerative memory conditions. You may also learn more about dietary and exercise habits, so you can improve your lifestyle and physical health in different ways.

5. Having a Great Time

Many people struggle to find happiness and a sense of fulfillment in life because they lack balance. Simply working all of the time will not lead to contentment with life, and you need to have fun as well if you want to feel fulfilled on a regular basis.

Learning can actually be enjoyable and even fun, which happens when you explore topics that interest you. While some topics may specifically be explored to boost your professional expertise in your field, you can also spend time learning more about religions, locations, cultures and concepts that have fascinated you on a more personal level.

“A good teacher can inspire hope, ignite the imagination, and instill a love of learning.” – Brad Henry

Acquiring new knowledge and learning new skills should be a lifelong endeavor. It can help you to improve both your professional and private life, leading to increased happiness and fulfillment as well as to an increased money-making potential over the years.

Mahatma Gandhi eloquently stated, “Live as if you were to die tomorrow. Learn as if you were to live forever.” Adopting this philosophy can improve your life tremendously in the years to come.

How do you make sure to always stay open-minded in order to never stop learning? Let us know by commenting below!

Image courtesy of Twenty20.com

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Life

I Want To Be Happy – Only With You

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I only want to be happy with you.

I want you to find love and not be single for the rest of your life because you’ve told me how much you want to settle down and have a family one-day. I know how much you enjoy the company of an intelligent partner who knows how to have a proper conversation. I want to be that partner.

I want you to have time to talk before breakfast and enjoy a healthy meal with me, so you have loads of energy to live your day with passion. I want you to have time to tell me about your workday and what inspired you. I want to hear about how you’ve empowered others to chase their dreams.

I want you to tell me about how you went for drinks after work and had way too many red wines. To tell me the smallest detail about your day knowing that I will still be fascinated because of how much I care about you.

I want to smile when I get a message from you knowing that you inserted the maximum amount of emoji’s and that I will do my best to compete and add in more with my own reply. I’ll try my best to add in even more crazy emoji’s so that you have to think very carefully about what I am trying to say and what each emoji means. Our emoji game can be like a never-ending puzzle that we spend the rest of our lives trying to solve.

I want us to travel all around the world and experience new cultures together. I want us to go to places that scare the hell out of us and defy the ridiculous terrorism warnings that stop people going to beautiful cities like Paris.

“I don’t want us to live in fear; I want us to live with passion”

As part of that travel dream, I want to whisk you away when you least expect it and take you somewhere that will help you remember me forever, even after I’m gone. I want you to have one special place where you can remember me for a single moment and know that I will always be with you. I want that place to make us both smile when we think of it. I want to make these crazy dreams with you.

I want you to feel like you can do whatever you want and there is nothing holding you back. I want you to feel as free as a bird flying over the sea without a care in the world. I want you to know that I will always move obstacles out of your way so you can feel that sense of freedom.

I want to stay home from work when you have the flu and make you yummy soup, even if it means I get sick with you, and we both have to stay home. I want to take you to the doctor’s office when you’re unwell and conquer any medical issue with you. I want us always to believe in hope if the worst happens.

I want to be there for you no matter what.

When our parents are eventually gone one day, I want us both to never forget them. To never forget the dreams they had for our lives and the difference they made. While they may not have got everything always right, they did their best. We’ve both had struggles with a difficult sibling, but that’s not their fault. For their sake, we will do our best to have a relationship with our siblings even if it’s hard. The result of that struggle is the one thing that would make both of our parents proud and we owe them that at the very least.

I may be still single right now, but one day I will find you and we will live happily ever after. That’s a promise to you and to my future self.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Life

3 Ways You Can Awaken Your Positive Spirit

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positivity

It’s 5:30 in the morning, your alarm rings. Do you feel like waking up? Heck no! The pillow is your best friend and at this moment, you wouldn’t mind breaking your phone to shut it up. Nonetheless, responsibilities are calling you. You roll out of bed, making it all the way to the bathroom. It takes you one shower and a giant cup of coffee to wake up.

You hit the road. No gas in the car and you are already running late. You stop at the gas station, rush in the door when you realize you forgot your wallet at home. Current mood: the bomb before the explosion approached by the mental breakdown. Can you resonate?

So, here comes the question. What do you do when nothing seems to go right? Do you bow your head down and get into “Why is this happening to me” mindset? Or do you step up and look at the bright side even when it is hard to spot it?

A positive attitude is a heartwarming topic for me because, for many years, I lived on the negative side. Only by experiencing pain and emptiness, did I start to understand the power of positive thinking in life. The best part is, you can make this switch too.

Here are 3 ways you can awaken your positive spirit in any negative moment:

1. Motion Creates Emotion

Imagine your regular day. You wake up, get ready and head to work. Throughout the day, you deal with all kinds of problems and challenges. Deadlines for your big projects are catching up and your mom just called you, crying that her dog is sick and it doesn’t look good. You work your butt off and by 5pm you are in something that I call exhaustion state. But wait, there is a gym hang out tonight at 7 pm. You already promised your buddy John that you will be there so you show up.

You grab your headset and step on the running belt while playing your favorite song or compilation of motivational speeches. Within 15 minutes of motion, you are feeling better. Your pulse is rising and you start running faster. After 30 minutes of motion and intense exercise, the entire exhaustion is gone and you feel great. Suddenly, the day doesn’t seem so bad and you feel pretty good about yourself. How come? Because of motion.

Every motion creates emotion. One of the things I started to do when I felt under the weather was to exercise or jump and say YES for 60 seconds. I put my hands up like a champ who just won the gold cup and smile. Of course, it looks totally crazy so you won’t see me doing it but the change of my mental state happens in an instant.

“I’m not going to get somewhere and say, ‘OK, I’m done.’ Success is never final; I’ll just keep on going. The same way as failure never being fatal. Just keep going. I’m going to the stars and then past them.” – Conor McGregor

2. Positivity Focus

Let’s take a look at this scenario. One day, two big events. The first is good. You finally closed that deal with a very important client which you were focusing on for months. Great success. But then, you receive an email. It’s from the car company where you applied for your dream car. Unfortunately, your credit score is just a few numbers below their required limit so your application is denied. The question is: Which one are you going to focus on?

The art of happiness isn’t in not having problems or not experiencing losses along the way, it’s all about perspective and your ability to focus on the gains. Life balances itself. I can tell you right now, with solid confidence that you won’t always get what you want or when you want it. Life will often welcome you with re-battles. If you can see your glass half full when things don’t go your way, your positive attitude will save you each and every time.

3. Contribution

Okay, now you may be thinking “What’s up with contribution in this article when we talk about the positive attitude?” I get it so let me explain. Contribution has a highly positive impact on your mental health.

When you give and share, more than likely you’ll receive gratitude from the other person. It makes you feel useful, important and grateful as well. Why? Because there comes the time when you’ll recognize all those things you are taking for granted while others are dying to have or experience them. That’s why we tend to feel more grateful when we contribute.

Gratitude activates positive emotions and directs your focus on the good things. You give and receive at the same time. I call this a double victory.

A positive attitude is both, a corny and classy topic. It becomes corny since we hear it all the time but it stays classy because it always works and definitely saves you from living in misery. Even when you don’t always get what you want, with a positive spirit it will feel like you do.

“It’s not how much we give but how much love we put into giving.” – Mother Teresa

How do you stay upbeat in moments where nothing seems to be going your way? Please let us know by commenting below!

Image courtesy of Twenty20.com

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Life

3 Things to Pay Attention to When Building Your Own Personal Brand

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Who are you? Not your name or your business or even what your ethics are, but who are you in the sense of what people see when they look at you? Does your name and your business bring happiness to the minds of people who hear it? Does it bring anger? Does it bring peace and joy? Does it bring sadness?

How people feel when they think of you is your personal brand. We all know who Gary Vaynerchuk, Tony Robbins, and Robert Kiyosaki are. These people have built huge reputations for themselves. We also know who Vladimir Putin, Kim Jong-un, and Adolf Hitler are. These people have also build reputations for themselves; very different reputations than the first names I listed.

When you read these names, a different feeling comes to mind, so below are 3 ways on how to evoke positive emotions when people hear your name:

1. Envoke the senses

First lets understand what a brand is. A brand is a product or service that invokes a feeling or emotion. Building a brand is all about invoking the senses of your Customers, you don’t want people to think of your brand and only think of the logo. We want people to have a scent that reminds them of you, a sight like a logo, and a feel that reminds them of not only your brand, but of you as well.

When people think of your company, what do you want them to think of? What emotion do you want to inspire in your customer base, and what can help you inspire that emotion? When creating your personal brand, you want to invoke all five senses of your target audience. If you own a coffee shop, when people walk in you want them to smell coffee, their mouth to water when they think of fresh pastries, their ears to perk up when they hear the beans being ground up.

“I force people to have coffee with me, just because I don’t trust that a friendship can be maintained without any other senses besides a computer or cellphone screen.” – John Cusack

To create your brand you can’t only think about what you want associated with your business, but also what you don’t want associated with it. Think back to the coffee instead of smelling coffee and pastries, how would you feel about walking in and smelling bleach? Would you rather go to the first coffee shop or the second one?

Think of ways to create a positive experience when a customer walks in by bringing a scent to people, or an interesting sight as they walk through the door. These things will all eventually become part of your brand in the sense that when people think of them, they will think of you.

2. Attractive marketing

Marketing is an amazing way to help boost your company’s sales. But marketing can also hurt your business if it isn’t done correctly. Have you ever given someone your email or phone number and had him or her relentlessly spam you trying to get your business? When someone does that, do you want to use their service, or do you want to throw your phone at the wall every time they message you? When building a brand you also want to think of ways to make your business, and marketing plans more attractive.  

This goes back to what you want people to think of when they think of your brand. Small things can go a long way in creating an attractive image for you and your company. Attractive marketing doesn’t stop at just ads, and endorsement. Thinking of ways to portray yourself in a positive light will help as well. It’s natural to think a person would be doing business with a company, but each customer is doing business with you directly. Now think back to a time you were in a store and had terrible customer service. How likely are you to go back to that store?

Even if that company employs thousands of people, the one bad experience you had with one employee could actually prevent you from going back. People are more likely to go somewhere they think of in a positive light, some place that reminds them of a good experience. A personal brand is not only a brand for your company or product, but it is also a way of branding yourself. The goal of marketing and creating a personal brand should be, to get your customer base to feel like they know you personally.

3. Build with social media

Social media is a great way to get your clients to feel like they know you personally. When a client feels like they know you, like you, and can trust you, they are more likely to buy whatever you are selling. People buy based off of person, product and price. So having that personal relationship with a client can go a long way, especially if they don’t know a lot about the product or price. There are tons of social media platforms to reach your customer base, but what platform gives the most personal, and honest form of your business?

One of the most surprising ways to build fans of your brand is podcasts. A podcast lets your audience hear your voice and speaking your opinions exactly how you meant them to be said. The more a person feels like they know you, the more likely they are to feel like they can trust you, your recommendations on products, and investments.

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner

Unlike most social media platforms, podcasts don’t require someone to scroll through an endless feed, or pay attention to their phone or computer. For a podcast all you have to do is throw on a playlist and listen away while you are driving, cleaning, or just doing day-to-day tasks. The main goal is once you have a playlist of podcasts, someone only needs to hear one, let the playlist go, and suddenly be hooked on your opinions and advice.

You have the power to evoke emotions and feelings from people. In every moment of your life you are building your personal brand. Every time you interact with people and every thing you say makes up how people think and feel about both you and your products/services. When it comes to building your brand, the opportunities are endless but what I stated above is the perfect place to begin that journey. Always remember to create a brand to help your company speak for itself.

How do you make sure people understand who you are and follow you? Let us know by commenting below!
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Startups

Your Competition Is Magnificent – Quit Being A Sook

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I’ve got this friend and he’s always crying about the competition. He spends a lot of time sooking about them and coming up with plans to take them down.

I’ve put up with it for a while, but now it’s driving me nuts. I started to think: how can we learn to love our competition in business?

Here are some thoughts I had about your competition:

 

Thought #1 – You say they’re lying. Good!

My friend says his competition is lying. Many businesses lie and that’s fantastic news for you. When a business lies, they are playing the short game.

“The long game in business is about being so vulnerable, authentic and real that it punches your ideal customer in the face every time they hear about your brand”

Trust in business, leads to incredible progress. All those marketing campaigns your competitor’s use are mostly to make them sound like something they are not. When your business is trustworthy, you don’t need to market as much.

Being honest cuts through the hype and because it’s so rare, your ideal customer runs towards you at 110km, with their arms wide open. Right behind them are all of their network who are begging to hear from a business that is a real – a business that is like you and me.

Don’t hate your dishonest competition: learn to love them from the bottom of your heart. See the love in your competition.

 

Thought #2 – There’s enough room for everyone

This scarcity mindset that you have to own 100% of the market in your first three years of operations is bulldust. There’s room for you and your competitors. It’s not a sprint; it’s a marathon to reach the unicorn status that is success/world domination.

Feeling like you’re drowning in competition is exactly that. Focusing on your competition 24/7 makes you feel like absolute garbage after a while. It stops you from having a good night sleep full of dreams that contain growth, prosperity, optimism and triumph towards your businesses mission.

I used to be that guy that couldn’t sleep because of competition. Every time someone brought out the same product that was cheaper than mine, I cracked it. I thought that business was so hard because there were so many people that wanted to cut my lunch.

What I forgot is that despite all the competition, people were still buying. Even if we weren’t the cheapest, it didn’t matter. Some people would find us and buy, and others wouldn’t.

The competition can only cut your lunch for so long. If you stick at it and not let the thoughts of their horrible shadows upset you, you’ll be soon making the lunches and cutting theirs.

 

Thought #3 – It’s ugly

Sooking like a pissed off brown bear with a crown on its head is ugly. You’re showing everyone you work with that you are a sore loser. Winners worry about their own business first.

“Winners know that their business isn’t an immaculate diamond on day one”

Every time my friend complained about his competitors; it made his business seem ugly. I stopped becoming drawn to it as I did at the start. The conversations became more about his competitors than his own business. The focus was lost on competitors which he couldn’t control.

 

Thought #4 – You can’t win every deal

No business wins 100% of the opportunities that are presented. There’s this lie that you have to be always winning to be successful. There’s this belief that some people have that says their business is unique and therefore it’s only normal that when they pitch, they will always win.

Again, this is total BS. Your business might have some unique strengths, but there’s always competition. Some deals you’ll win and some deals you won’t. You don’t need to win all the time to put food on the table and be successful.

I’m also competitive by nature and I’ve had to settle sometimes for the simple fact that I won’t win all the time. Sometimes losing a deal is only the beginning. The opportunities you lose are where all the lessons are.

“Your lost opportunities are what strengthen your entire value proposition to the market”

 

Thought #5 – Seeing your competitors suck is inspiring

When a competitor of yours has a major failure, you should be inspired. What I mean is that you should never want your own client base to suffer the same gunshot to the head. Instead of trash talking your competitors for their mistakes, use them as inspiration to not be like them.

Your competitors should form part of the reason why you exist. You should exist not to make the same dumb mistakes they do. You should exist so your customers have a better alternative. Having horrendous companies within the same industry has inspired many businesses like Uber and Airbnb.

Being a business full of inspiring people is easier when everyone else sucks.

 

Thought #6 – Complaining shows insecurity

By my friend complaining about his competition, what he revealed to me was his insecurity. He was showing me that he lacked the confidence in his own product and so it made sense for him to talk down everyone else’s.

The thing is when you love your product and genuinely believe it’s the best in its field, you forget about everyone else’s. Believing in your product offering comes from the confidence that as a business you believe in yourselves.

If you believe, your ideal customer will believe. Bagging your competition may make you feel better in the short term, but it will never make your business grow.

Thought #7 – You only have so much thinking space

Don’t waste it thinking about your competitors. Use your thinking space to come up with new ideas, to innovate and to WOW your customers. These habits will stop you from living in the scarcity that comes with being obsessed by your competition.

Thinking about your competitors is not going to make them go away. Complaining about them will not improve your product or service. To have a good business, you have to operate from a place of creativity. Being creative is hard work and so you don’t want throw away your thinking space.

Dreaming about your competitors puts you in a spiral of negative thoughts. These thoughts start to overtake the positive ones and pretty soon you can’t be relentlessly optimistic anymore. It’s this optimism that helps you come up with ideas that will change the world.

Much like we compare ourselves to the lives we live through looking at other people’s social media, focusing on your competitor’s forces you to always believe you don’t have enough.

I’m here to say you are good enough. Your business is good enough. Your business can be one of the great’s.

 

Thought #8 – You can actually do business with your competitors

Here’s the really stupid thing: You can actually do business with your competitors. See, your business can’t fulfill every customer need. Instead of saying “We don’t do that,” use your competitors as referral partners.

I can remember in a business that I was a part of, where we used our competitors over the road to supply us with stock when we ran out and had items on back order. We would do the same thing for them when they ran out of stock. As a result, we always had stock.

“Our competitors over the road taught us lots of things we would have never known if we tried to play the solo game. Business is a team sport”

 

***Final thought***

Your competition is not the problem. They’re not the reason why you are losing sales. The real reason you are focused on your competition is because something is wrong with the way you are thinking. Your competitors can force you to sabotage your own success if you don’t stop focusing on them.

Complaining about your competitors never get’s you anywhere. The way to fast-track your success is to get intimate with your competitors and find a way to be uniquely you. Find a way to be bold, authentic, real, sexy and unwavering in your businesses values. Be the honest, cool company that is friends with everybody. That’s how you go from being a sook to being the best in your field.

I want you to use your competition to be world-class. You deserve it.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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18 Comments

18 Comments

  1. Vanessa LeMaistre

    Dec 19, 2016 at 9:30 pm

    Hello Tim,
    I absolutely love your article. I can tell from the way you write, you will be an impactful speaker. I have been in Toastmasters for a few years as well and one of the biggest tools I took with me is to use emotion in your speeches because it is the most impactful thing you can do. I am moved by your story as I had been writing a self help book about overcoming things. I overcame pretty big adversities and my goal with my book is to then become a motivational speaker. I feel like I need the message first; then I can deliver. Sometimes though, I wish there was a school for how to be a motivational speaker. Instead, you have to create your own path. I guess that’s the beauty of it. Any pointers on how I can be even more impactful than that? That is so black and white and I want to do as much possible to reach my highest potential. I’ve got all that it takes, and a powerful story to go along with it. I just need some more direction sometimes or more tips on different ways I can impact the world.

  2. Joyce L. Moore

    Apr 20, 2016 at 7:28 am

    I recently discovered that telling your story, a good story is empowerment. I always told my three sons, when you find your passion you will find success and then, over the years, encouraged each of them to use their talents and develop their passion and success would come. Knowing their back story, their history is an important part of that discovery of achieving a life of meaning and success and, working as a family, we were able to start making positive change and impact. We have just started. We want to be the example of how everyday people can make impact full change.

    Your article fills in some of the holes that I feel is necessary to take it to the next level. Thank you.

  3. Kerry-Anne Minns

    Jan 5, 2016 at 1:26 pm

    Hi Tim,
    I find this article fascinating as it something i’ve been thinking about and discussing for many years. You’ll see by the holding page on my website that I haven’t quite got there. Friends and family tell me that I have an impactful story but I haven’t worked out how to translate that into something yet. I’m going to spend sometime going through these points and see if it will help me move it forward.
    Also, I would highly recommend Toastmaters i’ve been a member for about 4-5 years I’m currently President of the Bicester Speakers club in UK. I really enjoy public speaking and am always happy to volunteer to speak in public even if its on the spot. The skills i’ve learnt at toastmasters has contributed to me getting jobs and progressing in my career.
    Thanks

    • Tim Denning

      Jan 11, 2016 at 7:02 pm

      Thanks for reading Kerry-Anne and for your comments. I am very keen to see how Toastmasters goes for me and congrats on all your success so far. I look forward to seeing the holding page turn into your website 🙂

  4. Jody McPhearson

    Dec 31, 2015 at 11:55 am

    Tim,

    Thanks for this article. And thank you for having an impact on my life! As I am on this journey it is good to know that others are there to help. Your words about pain becoming success are powerful! Forgive me, your first success principle is powerful! I have recently embraced this idea of failure and it is amazing what impact it is having on my life. My writing is clearer and my goals are more defined. I can not wait for the new year to take the next steps to help others and be impactful in a major way.

    Thank you!

    • Tim Denning

      Dec 31, 2015 at 10:47 pm

      Jodie thanks for the feedback. Tip number one is also my favourite because unless we do something outstanding, then not much else can happen in our life that will shape our overall story. I will make sure I check out your writing and thanks for reading!

  5. Addicted 2 The Grind

    Dec 29, 2015 at 6:03 pm

    Tim, Thanks for the follow on twitter! Great post.

    The point that really sticks out to me is #4. Not giving in to temptation is very hard to do, but once you can control that temptation you can get a lot of stuff done.

    In order to be successful you have to make sacrifices and if that means not hanging out with friends or not catching up on your favorite tv shows then you do what it takes.

    • Tim Denning

      Dec 29, 2015 at 11:27 pm

      Not a problem guys I love what you are doing and regularly read your Twitter posts. I have just sent you a tweet 🙂

  6. Peter

    Dec 29, 2015 at 8:50 am

    Thank you for your work. You write good articles and I enjoy reading them. They’re very thought-provoking. However, I don’t think that making an impact on the world to achieve fame and glory is what life is or should be all about. I’d rather have no one show up for my funeral than not be true to myself. I think it is written in Christian scripture that “What does it profit a man if he gains the whole world and loses his own soul?” There can be more important things in life than making an impact on others or on the whole world.

    • Addicted 2 The Grind

      Dec 29, 2015 at 6:09 pm

      Hey Peter, Good point.

      Its all about what you feel and what your want to be known for.( not a general thing) If you want to impact people without the fame thats fine. But I also believe you can impact way more people if you have a bigger audience or platform.

      At the end of the day impacting anyone to do positive things is great.

    • Tim Denning

      Dec 29, 2015 at 11:17 pm

      Peter thanks for leaving your view and I appreciate where you are coming from. My viewpoint was more about having a positive impact than fame. I agree though that you need to remain true to yourself.

  7. Toño

    Dec 29, 2015 at 6:26 am

    Impactful story of your life, a dream for many and reality for so little. Packing my things now and moving into new place, I cannot help but think how I want and enjoy to travel and love to see different environment as often as possible. Going through isolation at my job has helped me to see and better inderstand my faults and work on them, transform them. I love that point about vulnerability, as in the past I usually wanted to avoid it at any cost and show everyone how strong I can be mentally. But again, was I living my own life or someone else’s ?

    Oh, and emotions. I am quite curious about them as well. Recently my emotional attitude lead me to big mistake. Fortunately, I took my time to relax and meditate and then ‘sleep with it’ thus in the morning I realized the solution I knew was the right one, and by taking the immediate action, that puzzle was solved. It was a good lesson your emotions may cost you big deal and that clear mind and confidence is your better ally.

    I understand the power of emotional story but I think you should find a balance. Right now I still have some emotions over my head and not sure what to with them. But I’ll get there one day.

    Once again, thank you so much Tim for you time and attitude for providing great food for our minds. I’ve rarely comment on somenthing but your articles gives me the drive to communicate and give back some feedback. Also, your response means a lot for me and gives me additional motivation to keep going. I appreciate it!

    Have a wonderful day and stay well!

    • Tim Denning

      Dec 29, 2015 at 6:46 am

      Toño you always share great insights and take the time to be bold and share your story. I would love to connect with you on Facebook to hear more.

      Your feedback is very much appreciated!

    • Reuben

      Jan 4, 2016 at 2:56 am

      Toño can I send you a message and chat sometime? The way you just portrayed yourself in this comment above is really well illustrated, quite similar to my own pursuit of success and I was hoping we could share stories sometime and maybe help each other?

  8. Rhonda

    Dec 29, 2015 at 4:25 am

    Awesome!

    • Tim Denning

      Dec 29, 2015 at 6:43 am

      Thanks Rhonda 🙂

  9. Fred

    Dec 29, 2015 at 1:50 am

    Having traveled the world, worked in the outdoors, and now am able to work from my laptop from anywhere I choose , I can say that I have an impactful story. Now, I just have to tell it! 😛

    • Tim Denning

      Dec 29, 2015 at 6:43 am

      Would love to hear your story Fred. Thanks for taking the time to read the article.

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Life

5 Powerful Reasons Why You Should Commit to Lifelong Learning

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learning

Education is commonly equated to an experience for children and young adults, but the reality is that lifelong learning can benefit you in many ways. The world is constantly changing, and this means that you must be open to absorbing and actively seeking new information to stay up-to-date. This, of course, expands far beyond education in your area of professional expertise.

You can enjoy both personal and professional benefits when you make education a lifelong priority, and these are five very powerful factors to consider:

1. Wider Knowledge, More Skills

As you expand your knowledge base in different ways, you can increase your skill set tremendously. Formal education remains important, but it is not fully sufficient because of how rapidly the world around us is evolving. Therefore, you should regularly work to improve your professional skills and to explore new interests and hobbies as well.

For example, you may consider learning a new language which can help you with your professional career, but also assist you in exploring different cultures more easily while traveling. You can widen your computer skills or learn how to play an instrument.

Whatever you choose to pursue, there are many ways to widen your knowledge base: taking up a class, attending a seminar, listening to audio tapes, etc. You can also leverage online educational opportunities, and these include apps and educational websites. Reading books, visiting museums and watching educational programming on television are a few other thoughtful ideas to consider.

2. New Career Opportunities

The job market is increasingly competitive and many employers are focused on finding well-rounded workers to join their team. They want to find people who have expertise in many areas rather than one, so they will be drawn to individuals with various skills and interests.

Education will, therefore, definitely augment your potential of getting promoted or finding a new job: learning that new language may open up job opportunities in a different part of the world. When you improve your skillset, you may even gain knowledge that can help you start your own business or become a consultant. Such opportunities can improve your quality of life and potentially lead to a higher income level. So, if you are unhappy with your job, don’t wait, start honing your skills now!

“Stay positive and happy. Work hard and don’t give up hope. Be open to criticism and keep learning. Surround yourself with happy, warm and genuine people.” – Tena Desae

3. Open-Mindedness

In the words of Malcolm Forbes, “Education’s purpose is to replace an empty mind with an open one.” The reality is that constantly seeking knowledge can help you to better understand the world around you, and this includes getting to know new cultures, concepts, and customs. Ultimately, this will make you less prejudice and more open-minded. Your horizons will be expanded and you will start exploring things you were previously unaware of.

Furthermore, education can change your entire outlook on certain topics and help you become a well-rounded and informed citizen. More than that, it can help you to carry on intelligent conversations and make you become an interesting person in the eyes of other people. Overall, your broad world view will help you enjoy a more successful career and foster great personal relationships with friends and colleagues alike.

4. Self-Esteem and Health Benefits

By regularly expanding your knowledge in different areas, you may inadvertently be promoting a healthy level of self-esteem and improving your mental and physical well-being. Educated people naturally feel more confident, and this level of self-esteem can exude from you. It can also boost your productivity and lead to a better overall quality of life with ample happiness.

Constantly seeking knowledge may also ward off the development of dementia and other degenerative memory conditions. You may also learn more about dietary and exercise habits, so you can improve your lifestyle and physical health in different ways.

5. Having a Great Time

Many people struggle to find happiness and a sense of fulfillment in life because they lack balance. Simply working all of the time will not lead to contentment with life, and you need to have fun as well if you want to feel fulfilled on a regular basis.

Learning can actually be enjoyable and even fun, which happens when you explore topics that interest you. While some topics may specifically be explored to boost your professional expertise in your field, you can also spend time learning more about religions, locations, cultures and concepts that have fascinated you on a more personal level.

“A good teacher can inspire hope, ignite the imagination, and instill a love of learning.” – Brad Henry

Acquiring new knowledge and learning new skills should be a lifelong endeavor. It can help you to improve both your professional and private life, leading to increased happiness and fulfillment as well as to an increased money-making potential over the years.

Mahatma Gandhi eloquently stated, “Live as if you were to die tomorrow. Learn as if you were to live forever.” Adopting this philosophy can improve your life tremendously in the years to come.

How do you make sure to always stay open-minded in order to never stop learning? Let us know by commenting below!

Image courtesy of Twenty20.com

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Life

I Want To Be Happy – Only With You

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I only want to be happy with you.

I want you to find love and not be single for the rest of your life because you’ve told me how much you want to settle down and have a family one-day. I know how much you enjoy the company of an intelligent partner who knows how to have a proper conversation. I want to be that partner.

I want you to have time to talk before breakfast and enjoy a healthy meal with me, so you have loads of energy to live your day with passion. I want you to have time to tell me about your workday and what inspired you. I want to hear about how you’ve empowered others to chase their dreams.

I want you to tell me about how you went for drinks after work and had way too many red wines. To tell me the smallest detail about your day knowing that I will still be fascinated because of how much I care about you.

I want to smile when I get a message from you knowing that you inserted the maximum amount of emoji’s and that I will do my best to compete and add in more with my own reply. I’ll try my best to add in even more crazy emoji’s so that you have to think very carefully about what I am trying to say and what each emoji means. Our emoji game can be like a never-ending puzzle that we spend the rest of our lives trying to solve.

I want us to travel all around the world and experience new cultures together. I want us to go to places that scare the hell out of us and defy the ridiculous terrorism warnings that stop people going to beautiful cities like Paris.

“I don’t want us to live in fear; I want us to live with passion”

As part of that travel dream, I want to whisk you away when you least expect it and take you somewhere that will help you remember me forever, even after I’m gone. I want you to have one special place where you can remember me for a single moment and know that I will always be with you. I want that place to make us both smile when we think of it. I want to make these crazy dreams with you.

I want you to feel like you can do whatever you want and there is nothing holding you back. I want you to feel as free as a bird flying over the sea without a care in the world. I want you to know that I will always move obstacles out of your way so you can feel that sense of freedom.

I want to stay home from work when you have the flu and make you yummy soup, even if it means I get sick with you, and we both have to stay home. I want to take you to the doctor’s office when you’re unwell and conquer any medical issue with you. I want us always to believe in hope if the worst happens.

I want to be there for you no matter what.

When our parents are eventually gone one day, I want us both to never forget them. To never forget the dreams they had for our lives and the difference they made. While they may not have got everything always right, they did their best. We’ve both had struggles with a difficult sibling, but that’s not their fault. For their sake, we will do our best to have a relationship with our siblings even if it’s hard. The result of that struggle is the one thing that would make both of our parents proud and we owe them that at the very least.

I may be still single right now, but one day I will find you and we will live happily ever after. That’s a promise to you and to my future self.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Life

3 Ways You Can Awaken Your Positive Spirit

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positivity

It’s 5:30 in the morning, your alarm rings. Do you feel like waking up? Heck no! The pillow is your best friend and at this moment, you wouldn’t mind breaking your phone to shut it up. Nonetheless, responsibilities are calling you. You roll out of bed, making it all the way to the bathroom. It takes you one shower and a giant cup of coffee to wake up.

You hit the road. No gas in the car and you are already running late. You stop at the gas station, rush in the door when you realize you forgot your wallet at home. Current mood: the bomb before the explosion approached by the mental breakdown. Can you resonate?

So, here comes the question. What do you do when nothing seems to go right? Do you bow your head down and get into “Why is this happening to me” mindset? Or do you step up and look at the bright side even when it is hard to spot it?

A positive attitude is a heartwarming topic for me because, for many years, I lived on the negative side. Only by experiencing pain and emptiness, did I start to understand the power of positive thinking in life. The best part is, you can make this switch too.

Here are 3 ways you can awaken your positive spirit in any negative moment:

1. Motion Creates Emotion

Imagine your regular day. You wake up, get ready and head to work. Throughout the day, you deal with all kinds of problems and challenges. Deadlines for your big projects are catching up and your mom just called you, crying that her dog is sick and it doesn’t look good. You work your butt off and by 5pm you are in something that I call exhaustion state. But wait, there is a gym hang out tonight at 7 pm. You already promised your buddy John that you will be there so you show up.

You grab your headset and step on the running belt while playing your favorite song or compilation of motivational speeches. Within 15 minutes of motion, you are feeling better. Your pulse is rising and you start running faster. After 30 minutes of motion and intense exercise, the entire exhaustion is gone and you feel great. Suddenly, the day doesn’t seem so bad and you feel pretty good about yourself. How come? Because of motion.

Every motion creates emotion. One of the things I started to do when I felt under the weather was to exercise or jump and say YES for 60 seconds. I put my hands up like a champ who just won the gold cup and smile. Of course, it looks totally crazy so you won’t see me doing it but the change of my mental state happens in an instant.

“I’m not going to get somewhere and say, ‘OK, I’m done.’ Success is never final; I’ll just keep on going. The same way as failure never being fatal. Just keep going. I’m going to the stars and then past them.” – Conor McGregor

2. Positivity Focus

Let’s take a look at this scenario. One day, two big events. The first is good. You finally closed that deal with a very important client which you were focusing on for months. Great success. But then, you receive an email. It’s from the car company where you applied for your dream car. Unfortunately, your credit score is just a few numbers below their required limit so your application is denied. The question is: Which one are you going to focus on?

The art of happiness isn’t in not having problems or not experiencing losses along the way, it’s all about perspective and your ability to focus on the gains. Life balances itself. I can tell you right now, with solid confidence that you won’t always get what you want or when you want it. Life will often welcome you with re-battles. If you can see your glass half full when things don’t go your way, your positive attitude will save you each and every time.

3. Contribution

Okay, now you may be thinking “What’s up with contribution in this article when we talk about the positive attitude?” I get it so let me explain. Contribution has a highly positive impact on your mental health.

When you give and share, more than likely you’ll receive gratitude from the other person. It makes you feel useful, important and grateful as well. Why? Because there comes the time when you’ll recognize all those things you are taking for granted while others are dying to have or experience them. That’s why we tend to feel more grateful when we contribute.

Gratitude activates positive emotions and directs your focus on the good things. You give and receive at the same time. I call this a double victory.

A positive attitude is both, a corny and classy topic. It becomes corny since we hear it all the time but it stays classy because it always works and definitely saves you from living in misery. Even when you don’t always get what you want, with a positive spirit it will feel like you do.

“It’s not how much we give but how much love we put into giving.” – Mother Teresa

How do you stay upbeat in moments where nothing seems to be going your way? Please let us know by commenting below!

Image courtesy of Twenty20.com

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Life

3 Things to Pay Attention to When Building Your Own Personal Brand

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building a brand

Who are you? Not your name or your business or even what your ethics are, but who are you in the sense of what people see when they look at you? Does your name and your business bring happiness to the minds of people who hear it? Does it bring anger? Does it bring peace and joy? Does it bring sadness?

How people feel when they think of you is your personal brand. We all know who Gary Vaynerchuk, Tony Robbins, and Robert Kiyosaki are. These people have built huge reputations for themselves. We also know who Vladimir Putin, Kim Jong-un, and Adolf Hitler are. These people have also build reputations for themselves; very different reputations than the first names I listed.

When you read these names, a different feeling comes to mind, so below are 3 ways on how to evoke positive emotions when people hear your name:

1. Envoke the senses

First lets understand what a brand is. A brand is a product or service that invokes a feeling or emotion. Building a brand is all about invoking the senses of your Customers, you don’t want people to think of your brand and only think of the logo. We want people to have a scent that reminds them of you, a sight like a logo, and a feel that reminds them of not only your brand, but of you as well.

When people think of your company, what do you want them to think of? What emotion do you want to inspire in your customer base, and what can help you inspire that emotion? When creating your personal brand, you want to invoke all five senses of your target audience. If you own a coffee shop, when people walk in you want them to smell coffee, their mouth to water when they think of fresh pastries, their ears to perk up when they hear the beans being ground up.

“I force people to have coffee with me, just because I don’t trust that a friendship can be maintained without any other senses besides a computer or cellphone screen.” – John Cusack

To create your brand you can’t only think about what you want associated with your business, but also what you don’t want associated with it. Think back to the coffee instead of smelling coffee and pastries, how would you feel about walking in and smelling bleach? Would you rather go to the first coffee shop or the second one?

Think of ways to create a positive experience when a customer walks in by bringing a scent to people, or an interesting sight as they walk through the door. These things will all eventually become part of your brand in the sense that when people think of them, they will think of you.

2. Attractive marketing

Marketing is an amazing way to help boost your company’s sales. But marketing can also hurt your business if it isn’t done correctly. Have you ever given someone your email or phone number and had him or her relentlessly spam you trying to get your business? When someone does that, do you want to use their service, or do you want to throw your phone at the wall every time they message you? When building a brand you also want to think of ways to make your business, and marketing plans more attractive.  

This goes back to what you want people to think of when they think of your brand. Small things can go a long way in creating an attractive image for you and your company. Attractive marketing doesn’t stop at just ads, and endorsement. Thinking of ways to portray yourself in a positive light will help as well. It’s natural to think a person would be doing business with a company, but each customer is doing business with you directly. Now think back to a time you were in a store and had terrible customer service. How likely are you to go back to that store?

Even if that company employs thousands of people, the one bad experience you had with one employee could actually prevent you from going back. People are more likely to go somewhere they think of in a positive light, some place that reminds them of a good experience. A personal brand is not only a brand for your company or product, but it is also a way of branding yourself. The goal of marketing and creating a personal brand should be, to get your customer base to feel like they know you personally.

3. Build with social media

Social media is a great way to get your clients to feel like they know you personally. When a client feels like they know you, like you, and can trust you, they are more likely to buy whatever you are selling. People buy based off of person, product and price. So having that personal relationship with a client can go a long way, especially if they don’t know a lot about the product or price. There are tons of social media platforms to reach your customer base, but what platform gives the most personal, and honest form of your business?

One of the most surprising ways to build fans of your brand is podcasts. A podcast lets your audience hear your voice and speaking your opinions exactly how you meant them to be said. The more a person feels like they know you, the more likely they are to feel like they can trust you, your recommendations on products, and investments.

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner

Unlike most social media platforms, podcasts don’t require someone to scroll through an endless feed, or pay attention to their phone or computer. For a podcast all you have to do is throw on a playlist and listen away while you are driving, cleaning, or just doing day-to-day tasks. The main goal is once you have a playlist of podcasts, someone only needs to hear one, let the playlist go, and suddenly be hooked on your opinions and advice.

You have the power to evoke emotions and feelings from people. In every moment of your life you are building your personal brand. Every time you interact with people and every thing you say makes up how people think and feel about both you and your products/services. When it comes to building your brand, the opportunities are endless but what I stated above is the perfect place to begin that journey. Always remember to create a brand to help your company speak for itself.

How do you make sure people understand who you are and follow you? Let us know by commenting below!
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