Connect with us

Success Advice

(Video) The DNA Of An Innovator – Becoming An Innovation Machine



Image Credit: Unsplash

Most people believe that you are born to be talented and if not then oh well “you are just meant to be that way”. Authors Jeff Dyer, Hal Gregerson & Clayton M Christensen believe otherwise. In the Book written by the said Authors “The Innovators DNA” these experts reveal in a new study what key skills are needed to develop innovative and creative entrepreneurs. In these Videos both Jeff Dyer & Hal Gregerson outline the four ways leaders come up with their great ideas.


(Video) Jeff Dyer: Think Like An Innovator

(Video) Hal Gregerson – The Innovator’s DNA

Jeff Dyer, Hal Gregerson & Clayton M Christensen’s Four Ways To Become An Incredible Innovator:

  • Ask the right questions. “We all know that questions are important as a catalyst for creative thought,” says Dyer. “But some people are much more inclined to question the status quo, and they tend to ask ‘what if?’ kinds of questions.” One technique that can be used to ask more provocative questions, says Dyer, is to impose constraints. “If you’re looking for innovative ideas on how to grow, you might ask ‘what if we were legally prohibited from selling our projects to any of our current customers?  How would we make money next year?’” Or, you might take the Steve Jobs approach and  try eliminating constraints by asking “what kind of product would we create if money were no object.” Either way, says Dyer, “creativity loves constraints.”
  • Observe what others don’t see.  “Some of us do it better than others,” says Dyer. “The kinds of observations that seem to make a difference for business owners are observations of customers and competitors.” Scott Cook of Intuit, for instance, always paid special attention to behavior that was in some way surprising. “The anomalies are the key,” says Dyer. “When you find the surprise, that may lead you to observe something no one has ever seen before, and that can trigger ideas for new businesses.” The best observers, he says, are people who have lived in multiple countries for three months or longer. “You more naturally tend to observe because things are different.”
  • Tap the right networks. “Typically people network for the purpose of accessing resources,” says Dyer. “And they want to talk to people like themselves.” But innovators, he says, are more likely to target people who are not like them. Pierre Omidyar, the founder of eBay, frequently noted that he learned more from a mail room employee than from the CEO when visiting a new company. “You want to talk to people who are in different social networks than you are in,” says Dyer. “People not in your industry or in your company are more likely to give you a perspective that you haven’t heard before. The key is to talk to people from other countries, of different ages, political persuasions, and ethnic groups.”
  • Be savvy with your experiments. “Richard Branson has had 300 different Virgin businesses,” says Dyer. “Some have worked and some have failed. He is prepared to try anything once.” The idea is that you pilot your ideas quickly, get them out into the marketplace, and not be afraid of failure. There are two other ways to experiment, notes Dyer: 1. Take things apart, then put them back together again. That’s what Michael Dell did with an off-the-shelf computer, and the process gave him the idea for the Dell direct model. 2. Learn a new skill. After Steve Jobs dropped out of Reed College, he decided to take a calligraphy class simply because he was intrigued by the art.  Ten years later, that exposure to calligraphy informed Job’s design of the Macintosh, which was the first computer with beautiful typography.

I am the the Founder of and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

Continue Reading

Success Advice

The Power of Ethical Leadership: How Integrity Drives Success

By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work



Ethical leadership

What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

Continue Reading

Success Advice

10 Landing Page Hacks Experts Are Using to Generate Leads

Crafting a landing page that converts is both an art and a science



landing page hacks that generate leads

If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)

Continue Reading

Success Advice

An Easy to Follow 8 Step Strategy for Creative Problem Solving

A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions



creative problem solving

No matter where you look around the world today, entrepreneurs face a common challenge: The need to stand out from their competitors and win over customers. (more…)

Continue Reading