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The Real Reason Why Your Dreams Don’t Become a Reality According to ‘The 10x Rule’ by Grant Cardone

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Everyone has dreams. We all want to make something of ourselves yet it’s only a tiny percentage of people ever follow through. The self-help world encourages us to “Think Big”, “Follow Your Passions”, “Live as if there was no such thing as failure” and it usually just leads to keeping people stuck in a dream state, wishing, hoping and fantasizing yet never actually moving forward.

Why is this? Thinking big is just one part of the equation. This missing piece in the jigsaw is a bias towards massive action. Big Dreams + Little Action = disappointment and frustration.

Thinking and dreaming big must match with the equal and equivalent amount of action for it to go anywhere. When you combine big thinking with massive action you will be surprised at how much you are capable of, once you tap into the power of momentum.

What stops most people from achieving their goals?

I’ve been reading Grant Cardone’s “The 10X Rule: The Only Difference Between Success and Failure” and in his view success comes from taking 10 times more action than you previously anticipated.

What stops most people from achieving a goal is underestimating the time, effort and energy involved in completing the project. They don’t spend enough time listing the steps required to succeed, the adversity they will need to overcome to push things through and the price they must pay to attain the goal.

If the number one sticking point in goal attainment is a lack of action then it’s obvious that the solution is in massive action. So what happens is they give up at the first sign of frustration or disappointment.

“Never reduce a target. Instead increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams.” – Grant Cardone

When I look back on my own life, anything I have ever achieved that was worthwhile did take an extraordinary amount of effort. Anytime I have ever coasted or done a “normal” amount of work, I would fall short of my target and feel the pain of frustration and disappointment which lead to reducing my targets.

In “The 10 X Rule” Cardone talks about his own failures in business and how he bounced back; “I committed to making this work by increasing my efforts 10 times. And as soon as I did that, everything started to change – immediately. I went back into the marketplace with the right estimation of effort and started seeing results. Instead of making two to three calls a day, I started doing 20 to 30

Most people fail only because they are operating at the wrong degree of action. There are 4 degrees of action which you can choose from:

  1. Do Nothing
  2. Retreat
  3. Take Normal Levels of Action
  4. Take Massive Action

At the “do nothing” level people are just accepting what comes their way. They are not pushing themselves or motivated to improve any area of their lives.

Retreaters are those who have taken action, experienced some setbacks or failures and retreated back into “doing nothing”. Examples of this include “Most businesses fail anyway so I am going to give up”, “Marriages aren’t working out these days so I will stay single”, “Businesses aren’t employing so I am going to file for unemployment benefit”.

The third degree is normal levels of action which is usually considered adequate. Grant says this is the most dangerous level where most people blend in, never stand out and thus never achieve the real success they wanted.

Lastly there is massive action which Cardone states is our most natural state. This is where you burst forth with 10 times the action you previously anticipated. “The goal is to be seen, thought of and considered – in one way or another. Your only problem is obscurity not talent”.

Obscurity is your only problem not talent. I like that. I am sure you all know someone who is less capable than you but experiencing much more success than you are. Why? Because they are more known and fearlessly putting themselves “out there”. So which degree of action are you taking currently? And will you commit to taking 10x action?

“Regardless of which degree of action you operate in, they all require work in their own way.” – Grant Cardone

So why not set your goals and actions higher than you ever imagined because it is highly likely you are not only underestimating the time, energy and effort involved in your endeavour, you are also likely underestimating your own capabilities and potential. Set high goals and never stop fighting.

Share with us one goal you have for 2017, and how you plan on achieving it. Comment below so we can see!

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5 Comments

5 Comments

  1. KAUSTAV GHOSH

    Dec 27, 2018 at 6:56 pm

    One of the great post I’ve come across, thanks for sharing

  2. Dr Ishtiaq Malik

    Sep 21, 2017 at 9:07 am

    Awesome blog article. I like the blog and reading some new info.

  3. Jamie

    Sep 21, 2017 at 4:15 am

    I completely agree with your 4 degrees of action. I see this constantly in my career and for other that are in the 1-2 degree, it can be hard to get them out of it. Success isn’t going to fall into your lap, you have to go out there and get it.

  4. John

    Sep 17, 2017 at 2:17 pm

    Great post. I was definitely stuck at 3 but in the recent weeks I have been plowing through work non-stop so more like 4 now and I love it. The more work I got to do the more energy I have, sounds odd I know but thats how it is haha 😀

    • Brian Halpin

      Sep 20, 2017 at 3:15 pm

      Awesome stuff John! Looking forward to hearing what you produce in a few months from now. Keep taking massive action.

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