Success Advice
The Real Reason Why Your Dreams Don’t Become a Reality According to ‘The 10x Rule’ by Grant Cardone

Everyone has dreams. We all want to make something of ourselves yet it’s only a tiny percentage of people ever follow through. The self-help world encourages us to “Think Big”, “Follow Your Passions”, “Live as if there was no such thing as failure” and it usually just leads to keeping people stuck in a dream state, wishing, hoping and fantasizing yet never actually moving forward.
Why is this? Thinking big is just one part of the equation. This missing piece in the jigsaw is a bias towards massive action. Big Dreams + Little Action = disappointment and frustration.
Thinking and dreaming big must match with the equal and equivalent amount of action for it to go anywhere. When you combine big thinking with massive action you will be surprised at how much you are capable of, once you tap into the power of momentum.
What stops most people from achieving their goals?
I’ve been reading Grant Cardone’s “The 10X Rule: The Only Difference Between Success and Failure” and in his view success comes from taking 10 times more action than you previously anticipated.
What stops most people from achieving a goal is underestimating the time, effort and energy involved in completing the project. They don’t spend enough time listing the steps required to succeed, the adversity they will need to overcome to push things through and the price they must pay to attain the goal.
If the number one sticking point in goal attainment is a lack of action then it’s obvious that the solution is in massive action. So what happens is they give up at the first sign of frustration or disappointment.
“Never reduce a target. Instead increase actions. When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams.” – Grant Cardone
When I look back on my own life, anything I have ever achieved that was worthwhile did take an extraordinary amount of effort. Anytime I have ever coasted or done a “normal” amount of work, I would fall short of my target and feel the pain of frustration and disappointment which lead to reducing my targets.
In “The 10 X Rule” Cardone talks about his own failures in business and how he bounced back; “I committed to making this work by increasing my efforts 10 times. And as soon as I did that, everything started to change – immediately. I went back into the marketplace with the right estimation of effort and started seeing results. Instead of making two to three calls a day, I started doing 20 to 30”
Most people fail only because they are operating at the wrong degree of action. There are 4 degrees of action which you can choose from:
- Do Nothing
- Retreat
- Take Normal Levels of Action
- Take Massive Action
At the “do nothing” level people are just accepting what comes their way. They are not pushing themselves or motivated to improve any area of their lives.
Retreaters are those who have taken action, experienced some setbacks or failures and retreated back into “doing nothing”. Examples of this include “Most businesses fail anyway so I am going to give up”, “Marriages aren’t working out these days so I will stay single”, “Businesses aren’t employing so I am going to file for unemployment benefit”.
The third degree is normal levels of action which is usually considered adequate. Grant says this is the most dangerous level where most people blend in, never stand out and thus never achieve the real success they wanted.
Lastly there is massive action which Cardone states is our most natural state. This is where you burst forth with 10 times the action you previously anticipated. “The goal is to be seen, thought of and considered – in one way or another. Your only problem is obscurity not talent”.
Obscurity is your only problem not talent. I like that. I am sure you all know someone who is less capable than you but experiencing much more success than you are. Why? Because they are more known and fearlessly putting themselves “out there”. So which degree of action are you taking currently? And will you commit to taking 10x action?
“Regardless of which degree of action you operate in, they all require work in their own way.” – Grant Cardone
So why not set your goals and actions higher than you ever imagined because it is highly likely you are not only underestimating the time, energy and effort involved in your endeavour, you are also likely underestimating your own capabilities and potential. Set high goals and never stop fighting.
Share with us one goal you have for 2017, and how you plan on achieving it. Comment below so we can see!
Explode Your Social Media
Want More Views? Master These 6 YouTube Growth Tactics
Getting a strong start or feeling stagnant are two completely different problems, but they both need momentum, viewer engagement, and growth to fix them.

Strategic planning combined with unwavering dedication allows you to rise above the chaos of YouTube—luck won’t get you anywhere. (more…)
Change Your Mindset
The Leadership Skill Nobody Talks About (But Changes Everything)
Curiosity often takes a back seat to certainty and gets labeled as a soft skill, which makes it sound obvious and easy

Most of us, when faced with challenges, instinctively seek certainty and answers. In turn, our ego steps in and prompts us to defend our views, double down, or perhaps disengage. (more…)
Success Advice
Breaking the Bias: How Females Can Thrive In The Workplace in 2025
The good news is that some steps can also be taken by female business leaders who are looking to voice and fight these issues, take charge of their careers, and grow their business or influence in the industry.

Over the past 100-odd years, women have played a critical role in the ever-changing labor force. (more…)
Success Advice
Success Isn’t Sexy: 5 Daily Habits That Actually Work
You’ll need to master the unsexy routines that build momentum in the background

There’s a gritty, unfiltered side of success that rarely makes it to our timelines or TED Talks. It’s not drenched in neon lights, wrapped in viral quotes, or toasted with champagne selfies. It’s quiet. It’s routine. And honestly? It’s often boring. (more…)
-
Success Advice3 weeks ago
The One Mindset Shift That Made Me Irreplaceable At Work
-
Scale Your Business3 weeks ago
Why Smart Entrepreneurs Never Skip This One Business Expense
-
Success Advice3 weeks ago
How Playing by the Rules Became the Smartest Business Strategy
-
Did You Know2 weeks ago
7 Surprising Life Lessons Video Games Taught Me That School Never Did
-
Success Advice2 weeks ago
How to Build Trust, Kill Micromanagement, and Lead a Team That Thrives
-
Scale Your Business2 weeks ago
How to Build a Workplace People Actually Want to Show Up To
-
Success Advice1 week ago
Success Isn’t Sexy: 5 Daily Habits That Actually Work
-
Scale Your Business2 weeks ago
How Smart Entrepreneurs Cut Financial Chaos in Half with One Simple Switch
5 Comments