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7 Lessons You Can Learn from Grant Cardone’s book, Be Obsessed or Be Average

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be obsessed or be average

If you are a regular reader and viewer of business content, you probably know sales legend Grant Cardone. If not, he is on a mission to change that with his best-selling books, sales coachings, and motivational speeches.

However, he wasn’t always  that successful. In fact, when he was 25, he had to overcome a drug addiction and a job he was neither successful or happy at. In his book Be Obsessed or Be Average, Cardone describes his journey from being obsessed with drugs to being obsessed with winning and success. It is a journey that he believes saved his life, and contains great advice for anyone that wants to become more successful at whatever they do.

Here are Grant Cardone´s tips for becoming obsessed with success:

1. Only you are responsible for your success

The truth is, no one is ever going to hand you success. There is no magic bullet or success pill that you can use to suddenly become successful. Instead, success comes from hard work, consistently repeated over time. If you are not where you wanted to be at this stage in your life, chances are that you haven´t been committed enough to make your dreams come true.

“True domination and true obsession, starts with dominating yourself, not others.” – Grant Cardone

2. If you can, you must

Ever since starting his transformation to one of the most successful salespeople in the world, Cardone saw his own success not just as a nice wish, but his duty and responsibility. In fact, he believes that success is your responsibility not just because of you, but also your family and the people depending on you.

Your spouse, your children, and your friends all deserve to have the best possible version of you in their lives, both in financial and any other terms. Once you start acting like success is your duty and not just something that would be nice, you will find yourself getting obsessed with becoming the best you.

3. There is no such thing as part-time obsession

When you are truly obsessed, there are no breaks. You are not just obsessed Monday through Thursday and then slowly change into weekend mode to forget about the workweek. You are not just obsessed when you feel good and everything is going in your favour. You are obsessed all the time!

Now, that doesn’t mean that you can´t take a day off and have to work 15 hours a day without ever taking a break (unless, of course, you are Grant Cardone), but rather that you constantly need to be obsessed with getting better. Whatever you do, make sure you are present in the moment and give it your best. Whether that is a date night with your spouse or playing with your kids, become obsessed with being the best you in everything you do.

4. You don’t need to like what you do to love what you do

This might sound contradictory at first, but let me explain. Even when you are living your purpose in life and do what you love, there will be many things that you may hate about it. Whether you dread making phone calls or answering emails, those are necessary parts of living your purpose every day.

Recognize that you may not like everything you do on a daily basis, but it still allows you to live your purpose and do what you love. Instead of getting frustrated about the things you hate doing, think of all the great things they allow you to do! Ask yourself, “How does doing this allow me to serve my purpose in a bigger way?”

5. Feed the beast every day

To me, one of the most important takeaways from his book was Cardone´s obsessive focus with goals: Writing them, reading them, and imagining them all day long. When he was starting out as a salesman, Cardone realized that he was losing focus and obsession too easily, so he decided to eat, breath, and sleep his goals.

This obsessive focus on what he wants to create in his life and how to get there allowed him to outwork anyone else and become one of the greatest salespeople alive. How you can use that? Write your goals down every day both in the morning and evenings, visualize your future, and get obsessed with winning every day!

6. Track your progress every day

One of the best ways to motivate yourself into action is by keeping track of how you are doing. When you set your goals and then track your progress every day, you will soon notice whether you are on your way to reaching them or not.

The great thing about writing down your progress is, you can see what you are doing on a daily basis in black and white, no excuses. If you determined that you have to make 20 sales calls a day to reach your goal but find yourself doing only 17, you know you are slacking off.

If you said you would run 40 miles this week but by Saturday you have still only run 20 miles, you see that you are failing. This might cause some emotional pain in the short term when you realize that you are actually not doing whatever it takes and need to step it up, but will save you lots of long term pain because you won´t ever set a goal without taking the necessary actions anymore!

“The average call me obsessed. The successful call me for advice.” – Grant Cardone

7. Dominating starts with dominating yourself

Whatever you want to create in life, there is only one person holding you back: You! Your thoughts, emotions, beliefs, and attitudes all determine your actions, which in turn create your results. If you want better results, start by working on your mindset and mastering your thoughts and emotions on a daily basis.

Almost every great success story on this earth has been attributed to a change in mindset. So if you want to dominate your life, start by dominating yourself – your thoughts, beliefs, and actions!

What are some ways you grow towards greatness everyday? Leave your thoughts below!
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Success Advice

Mastering Self-Management for Success: Lessons From Peter F. Drucker

With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success.

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Peter f drucker lessons
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In today’s dynamic professional world, self-management has become increasingly important. With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success. (more…)

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How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it

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Igniting your spark
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What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions

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Your Beliefs Can Supercharge or Sabotage Your Success (1)
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Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity

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In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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