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The Dilemma of Vulnerability: How Safe It Is to Share It in a Business Environment



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I get asked all the time: “Debora is it safe to be vulnerable and share my story? Will it diminish my credibility?” Vulnerability is one of the most potent ways to connect to your audience deeply. I want to make a distinction though. Vulnerability is not about sharing your story only, but about how you share it and how much or little you refer to the emotions and feelings involved in the story.

You could share a story as a series of cold facts or a chronicle that has nothing to do with vulnerability. Vulnerability is a more in-depth way of sharing stories, a combination of challenges and struggles someone has faced in their life. People, especially people in business, believe that sharing vulnerability is weak and can diminish their authority and credibility. The opposite is true. 

Being vulnerable, sharing your stories, struggles, and challenges are genuinely empowering for yourself and the readers and a real act of courage. When you can see someone’s vulnerability, you instantly build a deeper connection to them, first of all, because you start seeing them as real people precisely as you are. 

There is no single person on this planet that does not go through challenges and struggles during their lifetime, from CEO to ministers, from nurses to famous actors. Feeling vulnerable is another emotion that needs to be accepted and deeply honoured.

Everybody has vulnerabilities

I want to bring this to your attention. Imagine connecting to two people who are both confidence coaches. The first one talks about his shiny diploma from the University of confidence coaching. The second person shares a story of how he has overcome the most profound challenges to find the confidence to speak on stage for the first time and now travel the world to motivate people. Which one would be more credible to your eyes, and which one would you feel closer to? I bet the second one. 

Your stories and your vulnerabilities are what will qualify you, your gifts and expertise in the eyes of your audience. Entrepreneurs and business owners often sell tangible results; imagine if they sell these results through their journey. How more credible this would be?

“To share your weakness is to make yourself vulnerable; to make yourself vulnerable is to show your strength.” – Crissi Jami

How to share your vulnerabilities the right way

We have established that vulnerability is empowering and courageous, so now the question is  “How to share it the right way?” For vulnerability to be empowering and motivating, it must be shared from a victorious point and not from a victim one. 

You would not want to share a vulnerable story to get pity or approval or to offload anger and frustration for something that has negatively impacted you. At first, because we always find gold at a later stage. Gold being the blessings, opportunities and learnings we receive from it. 

You would want to share your story from the victorious side, making sure to deliver the learnings and the lessons and a powerful motivating message at the end for your readers.

Always ask yourself: “Why would I want to share this particularly vulnerable story? What inspiring message do I want to deliver with it? “

The final message is critical in any story or piece of vulnerability you share. The message and its inspiration are why it is paramount to share the story in the first place. What about if you still feel vulnerable and you are not entirely out of the story?  You can still share your vulnerability from the same place as above. You can share the learnings and the awareness you have around it. The actions you are taking to motivate yourself and remain optimistic.

“What makes you vulnerable, makes you beautiful.” – Brené Brown

Sharing my own vulnerabilities

A while back, I organised my first big women conference, and throughout the process, I felt very vulnerable. I doubted myself. I doubted my ability to fill the room, and I questioned whether I was good enough. I could have hidden my fears and vulnerability, but I decided to go public with it and deeply share how I felt from a victorious place. 

I shared my fears. I shared how my mind was trying to play with me every day and convinced me that I was not up for the job. Many people related to this. Who doesn’t struggle with their mind and ego every single day? I acknowledged the fight with my fears and doubts, and I also recognised the massive strength and determination I had to overcome this and do it anyway. 

What I shared was truly empowering for my readers and me, and it brought them closer to me and my conference.

Our stories do not belong to us. Imagine them being the instruments to help you find your life path and purpose. We live our stories for a bigger purpose. Hence sharing them becomes a positive mission, not something to fear.

Debora Luzi is a passionate writer, a mother and an entrepreneur. Debora teaches other entrepreneurs how to write powerful and authentic content that connects, converts and impacts millions. She is the founder of The Writing Academy  for Entrepreneurs, the only global online community focused at content creation. Debora is also the founder of the Women Who dare to Desire Global conference.

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Success Advice

20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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