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How to Use a Personal Facebook Profile for Business the Right Way

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Are you struggling with ROI on the time and money you spend on your business page on Facebook? That was me for many years trying to get more clients into my business by posting about it on my business page. I thought I was creating great content by sharing links to online articles highlighting the advantages of hiring someone like me to help local business with their digital marketing strategies. I also spent a lot of money trying to run Facebook ads but did not get a single lead that was worth pursuing.

It felt exhausting, and my business was stuck in the same spot. It affected the way I felt and the way I communicated with the people around me because I felt trapped. One day, my patience ran out as I realised that instead of running a proper business, I was treating myself as a glorified employee. I wasn’t focused on the quality of people and companies I worked with or marketing my own business and getting more and better clients I could serve.

That day, I decided to change the way I do things. I knew I needed to be where more people congregate and Facebook looked like a perfect platform to choose as my center stage. By then, I knew that my business page was not a productive place to reach people. I also knew about Facebook’s policy against using our personal profiles for commercial gain.

What it did not have anything against was building visibility as an expert, growing an audience with quality content and building authority through sharing what people who experienced working with you achieve. This is all I needed to be able to confidently start using the best-kept secret platform – my personal profile on Facebook – for building the business to support the life of my dreams.

Emotional Connection

The first and most important aspect one should focus on when creating content for their personal profile is connecting with others on a truly deeper level. It is only possible when you are showing up authentically and sharing stories of empowerment, growth, and vulnerability. This is how your audience can resonate with you on a personal level.

Why? The truth is that most of the time, people work with people, and they buy into people. They are not even choosing the best of a kind in their field. It is about a personal connection above everything. So for me, or anyone who works with people’s inner worlds as well as whatever else they offer, this connection is paramount!

This is the stage where we separate the right people from the wrong. The stage of attracting the best and repelling the rest – a real human factor based funnel of life. Don’t you want to work only with people you genuinely love and respect? I do! But it is only possible when you are very selective about who shares your world — funnelling the right people from your audience with content focused on emotional connection is the most critical part.

“Carve your name on hearts and not on marble.” – Charles Spurgeon

Trust

After you have an audience of people who are already deeply connected to you based on who you are, you enter the second stage of the funnel – you start building trust with your audience. The ones that may be interested in what you do professionally must trust that you really are an expert in what you do.

How do you achieve that without breaking any Facebook rules?  Simply by talking about your business in a very indirect way, sharing specific strategies and tips. Talking about what is happening behind the scenes. Talking about your achievements, your current projects and your goals.

If you are consistent – and being consistent is the only way to get attention in the busy world of social media – you are not only positioning yourself as a go-to name in your niche with all those fantastic tips you are sharing. You are giving them all that value absolutely free – so people are not feeling pressured by you into a sale.

What happens instead is that the right ones, who need what you do, get excited about the possibility to work with you. Some will already start reaching out or responding to your friendly (and never salesy) private messages in a very positive way. However, to succeed, you need to add one more critical element to your content.

Authority

If you want to convert people, you must come across as an authority and someone worth following. You must be someone who gets results! Otherwise, you face dealing with people who want to “pick your brain,” cannot afford the prices you set or simply disregard all the hard work you are doing and see you as a peer.

And here we face the truth. People do judge the book by it’s cover. Creating the impression of someone important does not need to include something spectacular, like getting featured in Forbes. Start with sharing your client’s testimonials, talk about their wins, create a podcast or a Facebook shoe (like I did) and start showing up as a host interviewing other entrepreneurs or people who compliment your primary line of work.

On top of that, start a blog, write articles regularly (at least two a month) and repurpose those articles to online publications with huge audiences, like Medium.com and Thrive Global. And then start focusing on getting published in the more exclusive publications like Addicted2Success! It is absolutely achievable.

“Read every book, blog, website, whatever, about what you want to be an expert in.” – James Altucher

Adding the positioning of an author or a contributing writer and appearing as a guest on podcasts and social media interviews will definitely create that aura of importance that attracts clients who never argue your expertise or your prices.

Becoming visible, growing your audience and eventually converting by using your Facebook personal profile as a center stage, can boost your business into the stage where struggling with finding clients will be a fading memory. And then you can add some advertising into the mix and scale the whole thing up.

I guess the formula is simple. But it will take commitment, consistency and dedication. It took me under 18 months to completely transform my business, and now I am teaching other entrepreneurs the exact strategies I used to start living the life of my dreams.

What are you prepared to do to make your dream life a reality? Share your ideas and thoughts below!

Juliette Stapleton is a "VISIBILITY THAT SELLS" Strategist, a thought-leader and a writer on a mission to help entrepreneurs gain confidence, step into the bigger vision of themselves and turn their online visibility into profitability using their Personal Brand! Juliette has guided thousands of students and clients from more than 30 countries all over the world through her V.A.L.U.E. method, a simple system that has opened up the world of opportunities to hundreds of entrepreneurs helping them reach millions and make millions with EASE. Find out more at: https://juliettestapleton.com/.

Success Advice

How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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