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How to Supercharge Your Visibility on Facebook With Just 30 Minutes a Day

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March 2017 will forever be the month where everything changed in my life and my business – all in one day. I will never forget my husband’s face as the doctor was telling him the suspected diagnosis. Lymphoma, very aggressive, looks like the last stages, “we can make no promises.” All I felt as I heard these words was deafening numbness.

Everything I hoped for, the life I planned, including our long overdue wedding in three weeks, the beautiful picture of our future – all seemed to crumble into pieces right before my eyes. The day after, I committed to doing something totally unexpected. I refused to give cancer any energy. I decided to use the energy to build my online business to become financially free and location independent. This would help my husband live the life of his dreams, so he could stay happier and healthier for many years to come.

I decided to take my Facebook profile and use it to become visible to those people who may need my expertise. Yes, you read it right, not my business page, my personal profile. By 2017, pages have seen such a decline in organic reach that there was no hope to be seen by enough people to bother using them for any sort of impact.

The best asset my business had was me. I was determined to find clients that would respect me as an expert, but also share my passions and love who I was as a person. This would help create a joyful process in running my business, instead of bringing me constant stress and disappointment. To do this required a particular approach to growing my business.

You see, people are not hanging out on Facebook to buy, so anyone with the objection of making quick sales will feel disappointed with the results. Yet, if you really focus on the keyword “Social” in social media – it becomes clear that to succeed, we must shift our attention from short term revenue reports to a long-lasting value-based relationship building.

This realisation was the key reason why my odd decision to use my Facebook profile to build my visibility and create an online business worked so well.

I was able to get insanely active, connect to hundreds and thousands of people, and turn my strategy into an organic client attraction method that brought results! I was able to do this while caring for my sick husband, helping my daughter through the final exams at school and university applications, and finding ways to balance everything without overwhelming myself.

“Life is like riding a bicycle. To keep your balance, you must keep moving.” – Albert Einstein

Here is my 30-Minute Facebook Visibility Strategy:

1. Focus On Creation (10 min)

The reason social media marketing can be so overwhelming is because we get sucked into consuming content rather than creating it.

I spend about 10 minutes writing a long post or doing a live video on my profile. I set some time separately to create a library of photos, usually selfies, that can be used with my posts for extra personal connection. It also saves me time deciding what to add to accompany my posts.

Some days I spend a couple of minutes more on creating a quick story to share something I saw or post something to boost engagement: a short statement, a question, something that just came into my mind. We cannot be serious all the time  – this is social media, and it is essential to be real and authentic, just what you would be in what my daughter calls “the Outernet.”

2. Focus On Engagement (10 min)

Creating your content is very important, but to be visible, you must get busy engaging with other people’s content. Spend at least 10 minutes going through your Newsfeed, commenting on other people’s posts, not just liking them. Give value when you can (without uninvited coaching), and tag other people to bring them into the conversations if possible.

You can also go through your friends’ list and visit profiles of people you do not seem to see in the newsfeed. Check out their recent posts and engage with one or two. If you want to ramp it up – send them a personal message, referring to the post, which leads us to the last and most important activity.

“The best marketing strategy ever: CARE.” – Gary Vaynerchuk

3. Focus On Conversations (10 min)

You see, attraction marketing works, but here is what gurus keep to themselves. When you are starting to build your visibility, you must spend a lot of time and effort in conversations with people. Remember though- this is a social media network and your messages must have the agenda to connect. Not convert!

The last and most important element is to grow your audience. This means sending out friend requests to strangers and actually talking to them. I understand this may be shocking for you to read, but this is the truth. Building relationships with people pays off.

Since we know they are not logging into their Facebook accounts to get spammed with salesy messages, let’s employ a different tactic that converts like magic: it is based on the fact that “People do not buy FROM you. They buy INTO you.” Creating real conversations with real people helps you figure out what do they and you have in common.

You understand what keeps them stuck and how you can help them.  This means you get to define your ideal client and create offers they see as the perfect fit for their needs. Overtime, they’ll grew to like you. This puts you in a very strong position to convert them into clients. THAT is how you create conversions in your business.

  • Show up with your content.
  • Acknowledge and engage with other user’s content while becoming even more visible to them.
  • Connect and talk to them to make them feel they are not just a number on your friends’ list.

If you implement these small steps every day, your visibility will grow with a huge impact, as you are connecting to people authentically and those who need you will be able to see you and realise – you are the one who they were looking for!

My journey is a testament to this simple strategy. And what is more important, the decision to focus all my energy on making my dreams come true has also paid off with my husband recovering to full health against all the odds.

Are you prepared to do something completely unexpected and at odds to succeed? Try my 30-minute daily visibility strategy for six months, and share your results below!

Juliette is an online visibility strategist, specializing in marketing and business coaching for life, wellness, and business coaches and experts. She is internationally known for her direct, non-traditional methods where the main focus is on using Human Design for positioning yourself as an authority in your niche, making correct for your design choices and decisions in your business, and attracting perfectly aligned clients. Featured in Forbes, she is a contributor to Entrepreneur amongst multiple other prominent publications and the host of Show Up! Stand Out! online visibility show as well as Visibility By Design podcast. She's mentored thousands of coaches and experts, helping them to breathe life back into their marketing, reach and make huge breakthroughs in their businesses, profits, and even their lives. Juliette is a passionate speaker, writer, and thought-leader. You can follow Juliette on Facebook or visit https://juliettestapleton.com

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Success Advice

Mastering Self-Management for Success: Lessons From Peter F. Drucker

With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success.

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In today’s dynamic professional world, self-management has become increasingly important. With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success. (more…)

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Success Advice

How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it

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What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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Success Advice

How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions

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Your Beliefs Can Supercharge or Sabotage Your Success (1)
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Pause for a moment and ponder two pandemic-era beliefs: First, closing schools will control the spread of a serious virus. Second, the consequences of such school closures—particularly social interruption and the prevention of immunity—are worse than becoming sick with the virus. (more…)

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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity

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Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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