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How To Rebrand Yourself After A Career Change

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career change

You don’t have to be told that building and maintaining your brand online is a cornerstone to making things happen in your career. A personal website, social media, industry associations — these are all tucked in your toolbelt for communicating to employers and clients about your brand.

Especially if you’re going through a career change, it’s important to give your brand a makeover. Sure, there are transferrable skills, but you need to communicate why they are relevant to a new industry.

If you’re going to move to a new career, you need your brand to reflect why you should be able to. Here’s a guide to getting that done:

Show How Versatile You Are

Do you have qualities and abilities that weren’t showcased in your previous career, but are helpful, or even necessary, in your new one? Point out what those qualities and abilities are online. Don’t be shy. Mention all you can. Don’t stop there. Explain how those qualities and abilities translate to experience or talents that make you useful to your new industry.

Almost half of hiring decision-makers in a Jobvite poll said that they were looking for employees who were “creative.” That means you’ll have an advantage the more you can relate your capabilities to your new career.

“You must always be able to predict what’s next and then have the flexibility to evolve.” – Marc Benioff

Brand For The New Career

Some people focus too much on what they were doing in the career they left. It’s hard to give up on the hard work and lessons learned from previous work. Liz Ryan, a Forbes contributor, tells the story of a seminar attendee who continued to list his previous career in the summary at the top of his resume. That drew questions about why an employer in his new industry would want to hire someone with such a vastly different job description than what the employer was looking for.

Long story short, this applicant had a specialty within his previous industry that correlated exactly with what he wanted from his new career. All he needed to see it was permission, which he got from Liz Ryan, to realize that he really was experienced in his new career already, despite what most would expect from that job summary.

Change Who You Think You Are

That applicant had to do that. You might have to, too. Talent Culture suggests that your self-perception has a lot to do with what you think you can do. Believe that the work you have done has prepared you for your next job, and you will appear, and be more confident and more desirable.

Gain Additional Expertise

Stay current on industry standards. Take courses in your new career. Add them to your online identity. Research your new company. Find out it’s core and ancillary businesses. Figure out how your new position fits in the scope of services and products.

Use Your Social Networking

Yes, we all know about social media, but don’t forget about talking to people. You’re taking courses, talk with the people there. Interacting with people in your industry will create new connections, regardless of what role they fill. Colleagues will become more comfortable seeing you in your new position and will think of you that way, not in your old job.

Give Talks

This is possible in many ways. If you don’t prefer personal contact, broadcast yourself on the internet. A short 5 minutes of your time recording can be viewed thousands of times by people in your new industry, colleagues and clients.

Teach

Instead of just attending conferences, taking classes, or sitting in seminars, you might have the skills to present the content. Everyone has skills or experience that could benefit attendees. Find a way to make yours accessible. Post the results on your social media and industry websites.

“A good teacher can inspire hope, ignite the imagination, and instill a love of learning.” – Brad Henry

Write

Your own website blog is under your control. You determine the content. Use that opportunity to get your brand and your ideas out there. Graduate to getting published on industry sites and in newsletters. Share it all to your online branding sources.

Get Help

Use a branding expert. They will give you detailed direction on how to proceed. Some offer free online reputation guides to get you started. But that’s just the beginning. Overhauling your personal brand is a difficult task, and, especially if you’re not tech-savvy, you may need some help. Need more specific information? They will do that, too.

Enjoy Your New Career

Hopefully, you have made a change because you wanted to, and have done it on your own terms. You knew you would be good at it. Time to let the world know. Your personal brand is just as important to your success as any company’s brand is. Once you have made the change, use the rebranding to help advance in that shiny new career.

How have you rebranded yourself after a career change? Tell us your experience in the comment section below!

Image courtesy of Twenty20.com

Sabrina Clark is a proud Marist College alum with degrees specializing in public relations, business administration and Spanish. While at Marist, she co-founded the Marist Student Entrepreneur Network to support students with entrepreneurial aspirations. Upon graduation, she accepted a marketing position with a tech startup focused on the home improvement industry where she managed integrated marketing, sales and strategic partnership initiatives. She is excited to now be a part of the BrandYourself team and help sculpt the future of the online reputation management industry.

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Success Advice

20 Ways You Can Become a Powerful Communicator

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Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.
 

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.

 

2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.

 

3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.

 

4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.

 

5. Show empathy: Show that you understand and care about the other person’s feelings.

 

6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.

 

7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.

 

8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.

 

9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.

 

10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.

 

11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.

 

12. Cut the fluff: Avoid being long-winded and get straight to the point.

 

13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.

 

14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.

 

15. Take responsibility: Take responsibility for your own actions and feelings.

 

16. Ask questions: Ask questions to clarify any confusion or misunderstandings.

 

17. Avoid interrupting: Allow the other person to finish speaking without interruption.

 

18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.

 

19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.

 

20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.

 

By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.

 
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