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8 Ways to L.E.V.E.R.A.G.E Your Story and Make Your Book Your New Business Card



how to write a book
Image Credit: Pixabay

“I should write a book,” is something that every single person says to themselves at one point or another. Then, on the occasion that a family member, friend or mentee echo’s the statement, we decide to commit and dive into the process of translating our powerful story into the pages of a book. But here’s the thing, although “Just write” is a widely shared piece of advice for those bold enough to take action to go from idea to finished book, that advice will leave your book collecting dust on virtual shelves and not generating the revenue you envision for your message.

I’ve worked with a number of authors with different messages, and in addition to helping them each understand that a book is a conversation, I helped them each navigate the process that positioned their book for leverage resulting in global impact and profits.

Here are the 8 keys to writing a book that does ALL things from increased visibility and global impact to generating 6 figure profits:

1. Launch your book to an audience that’s already engaged and awaiting its arrival

Writing your book in secret then springing it on your audience is a recipe for disaster because it doesn’t include them in the creation process. Take the time to develop a release strategy that builds your list, includes launch partners, keeps the release timeline in the forefront of the readers mind, and correlates with the offering of a product or service that you provide. Planning a true launch strategy, though different from the “if you build it they will come” approach, can generate book sales, income from speaking, course sales, coaching clients, revenue from consulting and more.

2. Engage your dream reader in the conversation as early as possible

If you’re waiting until your book is done to start promoting, you’re late! There are 3 phases of promotions that you need to tap into to get and maintain momentum with your audience. Each phase is important because it allows your tribe to get “invested” mentally and emotionally BEFORE they make the shift to financial investment. Business and sales experts teach that it takes “7 touches” before a person decides to invest in a product or service financially, this is why funnels are so effective, and the same rules apply to the promotion of your book.

3. Validate the conversation

We already know that a book is a conversation, but before you dive right into sharing all of your brilliant awesomeness, you want to make sure that it is a conversation that your audience or desired audience wants to have with you. In the business world this is called good old market research, and social media has totally changed market research allowing you to get real-time feedback in the form of likes and engagement.

This is a great thing for business owners and authors alike. By doing this foundational research, there is the added benefit of having the start of a great reader profile which is a major indicator of what your book should focus on as well as a way to clarify what programs or offerings your audience needs resulting in more effective prospect/lead generation, increased sales conversions, sold out program offerings, and increased income.

4. Educate your reader

Don’t just tell your life story and drop the mic (or the pen in this instance), make your book a “teach all” and really help readers to identify and apply the nuggets you’ve learned on your journey.  This holds true no matter the conversation topic of your book because when you really focus on what the reader needs from you versus what you want to say, you become a trusted, credible authority to the reader. All of which is necessary to convert readers and fans into paying clients, referral partners, and your walking marketing and PR team.

5. Research the language that your dream readers use around the conversation topic

It’s important to know what words your tribe and potential readers are using to describe their pain points. One example I love to use to explain this is a doctor’s visit. When you go to the doctor with an issue, you describe the symptom you are experiencing, and then the doctor gives you the clinical diagnosis. This is exactly how keywords work.

So whatever your conversation topic is, you want to make sure you are using the language that your audience uses so they know and understand that you are providing the solution they are looking for. If you do not determine the language of your audience, the audience will not connect to your message and book. Once you are clear on the language, you can strengthen your copy and the messaging in your book again increasing the “know, like and trust” factor as well as sales and income possibility.

6. Accelerate the reader’s engagement and participation in the conversation

You can do this by providing them with practical application steps, homework, and CTA’s in the form of dynamic QR Codes that prompt them to take action throughout your book. Never take for granted that the readers were able to identify the nuggets, perspective or lessons as you share your story.  Always, always, always tell them what you’re going to teach them, tell them what you taught them, AND tell them what to do with what you taught them. Providing next steps or homework, makes your book a go-to resource to facilitate the change your readers have been dreaming of, and that converts them to clients.

7. Guide the conversation

Guide the reader from their current point of awareness to some level of transformation. Avoid filling your book with fluff and teasers because this will only damage the reader’s trust of you as a credible authority. Rest assured, you can never share too much because YOU are still the secret sauce that gets people results.

8. Extend the invitation to further tap into your expertise

When readers come to your book, they are aware that there is an issue, when you position your book and message to get them results your authority, and proof of work grows real time. While you have the reader engaged, invite them to connect with you in a more in-depth way. This can be providing your email address, inviting them to a call, or giving them special access to digital products and other offerings. This takes your ability to share your message, serve others, and generate income further than just book sales.

Writing a book you can leverage is a part of the writing and publishing process that means the difference in using your book to elevate your business, brand and message or giving away your book to friends and family for every birthday or holiday. It is absolutely possible to write a book that proves more powerful in generating leads than webinars, and positions you as an expert, more than business cards can. These steps ensure that your book is not only done and delivered to the people who need it the most, but it positions you for exposure and multiple streams of income. 

Tesa Colvin is an Award Winning Publishing Consultant, TV Show Host, and Bestselling Author who can be seen in The Huffington Posts, Thrive Global, Medium, and the SBA’s SCORE – Birmingham Chapter.  In addition to writing and publishing 19+ books of her own in 6 years, she has helped over 80 authors achieve their goals of writing and publishing their books. These authors have gone on to be featured authors at the NAACP National Convention, featured experts on NBC, have TEDx talks, and be featured in well-known magazines like Cosmo, and more. You can join her FaceBook Community or learn more about her from her website:

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Success Advice

20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way



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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way and perhaps that has created a divisive and adversarial working environment that makes it difficult for you to influence and inspire your team in a way that meets your vision. (more…)

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A blueprint for CEOs to draw a disciplined strategy



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Strategic thinking helps CEOs build successful businesses. It helps them establish everlasting enterprises. It is one of the key elements of decision-making. It is different from strategic leadership. It differentiates between leaders from managers.  (more…)

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In this world of distractions due to information overload, it has become a big challenge to focus our minds



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In this world of distractions due to information overload, it has become a big challenge to focus our minds on positive aspects and constructive activities. Sometimes we waste our precious time mentally and physically due to distractions arising out of technology. We must understand our priorities and learn how to focus on them religiously. (more…)

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