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Success Advice

8 Ways to L.E.V.E.R.A.G.E Your Story and Make Your Book Your New Business Card



how to write a book
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“I should write a book,” is something that every single person says to themselves at one point or another. Then, on the occasion that a family member, friend or mentee echo’s the statement, we decide to commit and dive into the process of translating our powerful story into the pages of a book. But here’s the thing, although “Just write” is a widely shared piece of advice for those bold enough to take action to go from idea to finished book, that advice will leave your book collecting dust on virtual shelves and not generating the revenue you envision for your message.

I’ve worked with a number of authors with different messages, and in addition to helping them each understand that a book is a conversation, I helped them each navigate the process that positioned their book for leverage resulting in global impact and profits.

Here are the 8 keys to writing a book that does ALL things from increased visibility and global impact to generating 6 figure profits:

1. Launch your book to an audience that’s already engaged and awaiting its arrival

Writing your book in secret then springing it on your audience is a recipe for disaster because it doesn’t include them in the creation process. Take the time to develop a release strategy that builds your list, includes launch partners, keeps the release timeline in the forefront of the readers mind, and correlates with the offering of a product or service that you provide. Planning a true launch strategy, though different from the “if you build it they will come” approach, can generate book sales, income from speaking, course sales, coaching clients, revenue from consulting and more.

2. Engage your dream reader in the conversation as early as possible

If you’re waiting until your book is done to start promoting, you’re late! There are 3 phases of promotions that you need to tap into to get and maintain momentum with your audience. Each phase is important because it allows your tribe to get “invested” mentally and emotionally BEFORE they make the shift to financial investment. Business and sales experts teach that it takes “7 touches” before a person decides to invest in a product or service financially, this is why funnels are so effective, and the same rules apply to the promotion of your book.

3. Validate the conversation

We already know that a book is a conversation, but before you dive right into sharing all of your brilliant awesomeness, you want to make sure that it is a conversation that your audience or desired audience wants to have with you. In the business world this is called good old market research, and social media has totally changed market research allowing you to get real-time feedback in the form of likes and engagement.

This is a great thing for business owners and authors alike. By doing this foundational research, there is the added benefit of having the start of a great reader profile which is a major indicator of what your book should focus on as well as a way to clarify what programs or offerings your audience needs resulting in more effective prospect/lead generation, increased sales conversions, sold out program offerings, and increased income.

4. Educate your reader

Don’t just tell your life story and drop the mic (or the pen in this instance), make your book a “teach all” and really help readers to identify and apply the nuggets you’ve learned on your journey.  This holds true no matter the conversation topic of your book because when you really focus on what the reader needs from you versus what you want to say, you become a trusted, credible authority to the reader. All of which is necessary to convert readers and fans into paying clients, referral partners, and your walking marketing and PR team.

5. Research the language that your dream readers use around the conversation topic

It’s important to know what words your tribe and potential readers are using to describe their pain points. One example I love to use to explain this is a doctor’s visit. When you go to the doctor with an issue, you describe the symptom you are experiencing, and then the doctor gives you the clinical diagnosis. This is exactly how keywords work.

So whatever your conversation topic is, you want to make sure you are using the language that your audience uses so they know and understand that you are providing the solution they are looking for. If you do not determine the language of your audience, the audience will not connect to your message and book. Once you are clear on the language, you can strengthen your copy and the messaging in your book again increasing the “know, like and trust” factor as well as sales and income possibility.

6. Accelerate the reader’s engagement and participation in the conversation

You can do this by providing them with practical application steps, homework, and CTA’s in the form of dynamic QR Codes that prompt them to take action throughout your book. Never take for granted that the readers were able to identify the nuggets, perspective or lessons as you share your story.  Always, always, always tell them what you’re going to teach them, tell them what you taught them, AND tell them what to do with what you taught them. Providing next steps or homework, makes your book a go-to resource to facilitate the change your readers have been dreaming of, and that converts them to clients.

7. Guide the conversation

Guide the reader from their current point of awareness to some level of transformation. Avoid filling your book with fluff and teasers because this will only damage the reader’s trust of you as a credible authority. Rest assured, you can never share too much because YOU are still the secret sauce that gets people results.

8. Extend the invitation to further tap into your expertise

When readers come to your book, they are aware that there is an issue, when you position your book and message to get them results your authority, and proof of work grows real time. While you have the reader engaged, invite them to connect with you in a more in-depth way. This can be providing your email address, inviting them to a call, or giving them special access to digital products and other offerings. This takes your ability to share your message, serve others, and generate income further than just book sales.

Writing a book you can leverage is a part of the writing and publishing process that means the difference in using your book to elevate your business, brand and message or giving away your book to friends and family for every birthday or holiday. It is absolutely possible to write a book that proves more powerful in generating leads than webinars, and positions you as an expert, more than business cards can. These steps ensure that your book is not only done and delivered to the people who need it the most, but it positions you for exposure and multiple streams of income. 

Tesa Colvin is an Award Winning Publishing Consultant, TV Show Host, and Bestselling Author who can be seen in The Huffington Posts, Thrive Global, Medium, and the SBA’s SCORE – Birmingham Chapter.  In addition to writing and publishing 19+ books of her own in 6 years, she has helped over 80 authors achieve their goals of writing and publishing their books. These authors have gone on to be featured authors at the NAACP National Convention, featured experts on NBC, have TEDx talks, and be featured in well-known magazines like Cosmo, and more. You can join her FaceBook Community or learn more about her from her website:

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Success Advice

How to Ignite the Spark Within for Future Success

All of us come to this world with our own reserve of magic unfortunately, not everyone can unleash it



Igniting your spark
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What is it that makes some people great leaders while others remain followers? What magic do they have that others don’t? What special blessing gives them the power to bring significant change?  (more…)

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How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



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How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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Success Advice

Here’s a Young Man’s Antidote for the Uncertainty of the Modern World

Why do a lot of young guys lack confidence in today’s world? 



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