A friend of mine inspired me because he published an eBook that made him over $300K in a short space of time. The eBook he wrote is 45 pages long and took a couple of days to write. It got me thinking that there are lots of ways to benefit from writing a book and so I begun researching.
There are lots of fake sites out there that promise you that you can make millions of dollars from writing a book and so today I wanted to present to you what I have learnt, without all the hype. There are many reasons to write a book, but you should never write one with the intent of becoming rich.
Like anything in life, you want to choose a book topic that you’re passionate about and that you have some personal experience with. The reason this subject is important to me is that I am currently in the process of writing my first book and so the tips I am going to provide you are things that I am advocating from my own work and research.
So without further ado, below are the twelve tips you will need to achieve global success from writing a book.
1. Squash your limiting beliefs about writing a book
The biggest hurdle that people have when writing any form of book is that they think their book has to be original, complex, covering a topic that has never been done before, world changing and perfectly written without any grammar or spelling mistakes.
All of these points are not relevant, and you can write a globally successful book without any of them. The reality is that your book has to meet the needs, desires and problems of your target audience. The content you are delivering needs to provide a solution and be presented in a simple way.
Stop thinking you can’t write a book because you can!!!
“The reality is that there is a high probability the topic or problem you are solving has been done before, and that’s okay. As long as you are covering the topic in a way that serves others and uses your own personal experience or story telling ability, you should be fine”
2. Know the purpose of your book first
Before you start writing your book, you need to know what you are trying to achieve by writing it. Some simple reasons for writing a book might be:
– To gain publicity for yourself
– To promote your business or generate leads
– To make you be perceived as an expert in a particular field
Once you know the purpose of your book, it will help you shape the way you write it and ultimately how you market it. For me, the reason I am writing my book is to share my story with the world and inspire others. I see my book as a legacy and gift to everyone that has supported me along the journey including all of you here on Addicted2Success.
3. Pre-sell the book before it’s written
One of the best tips I have learned about writing a book came from Lisa Messenger, who says that you should always pre-sell your idea, even a book. What this translates to is that once you have an idea of the type of book you want to write, go and pre-sell it to businesses who are trying to solve a similar problem that your book addresses.
There are a few ways you could pre-sell it to them. One way would be to get them to agree to pre-purchase a certain volume of your book to give to their staff or customers. The second way is to sell them the idea of paying to write a bonus chapter for your book where they could contribute as subject matter experts (positioning is everything otherwise it will sound like an unwanted ad).
The third way to generate money before you write your book is to get companies to be featured in the back section of the book called “Resources The Author Recommends.” In this section, you could get companies to list their services so that your audience can find more help after they have read your book.
Obviously you would charge a fee to any business that would like to be featured in this section, and you could be clever and ask for payment in the form of purchases of your book. If you follow these three ways to generate income, then you will be making money from your book on day one – not bad.
4. Pre-market the book
Having global success from a book is all about doing as much as you can before the book is written. You should create a landing page where people can sign up to be notified when your book is available, long before you type the first word.
You should also consider filming a short YouTube video that gives a teaser as to what people can expect from your book and then you should share this on your social media.
5. Choose between a downloadable book and a physical book
There are two options when you write a book: one is to do a downloadable and physical book, and the other is just to do a downloadable book only. From my own personal research, I have found that your first book should generally be a downloadable book.
The reason a downloadable book is a good first option is that you can get started quickly and focus your time on great content rather than trying to worry about the money and time it costs to get a physical book printed.
Once you have published your first book, it’s good to consider doing a downloadable and physical book the second time around because the physical book has a higher perceived value. Having said all of that, if you follow my tips and pre-sell and pre-market your book, there is no reason you couldn’t attempt a physical book for your first release.
6. Pick one of these successful types of books
Downloadable books that seem to do well usually fall into one of these types of books:
– A how to book
– A book about your own personal story
– A reporter style book (if you are writing about how to be wealthy and you’re not, then you could be a reporter and interview someone who is wealthy – think Napoleon Hill)
7. Interview a successful person for your book
A great part about writing a book is that if you reach out to highly successful people and ask them if you can interview them as research for your book, they will be more than likely to accept. This has a two-fold effect because on one hand you get to learn from amazing people, and on the other, it proves that the concept of your book is interesting.
If you’re really sneaky you could even ask the successful person to give a testimonial for your book or to write the foreword for you (only do this though if you build a really good rapport with them).
8. Use a simple formula
Any globally successful book follows a simple formula no matter who has written it. If you’re stuck and don’t know where to start then try this easy to follow formula. Make your book between 80-100 pages and feature around 8-10 chapters.
Each chapter could be a strategy or piece of the puzzle to the problem you are trying to solve. Try using a compelling story in each chapter that demonstrates your point and have one quote at the start of each chapter.
There you go, it can be that simple if you want it to be, and now you have somewhere to start.
9. Write your book in a compressed space of time
If you have followed the earlier step and decided to use a simple formula to layout your book, then don’t procrastinate and set two full days aside to start writing it. Before you start your two days of writing, you need to take a leaf out of Tony Robbins teachings and make sure you are in a peak state.
If you try and write your book in a tired state and your emotions are not turned on, you won’t produce your very best. Before I write something inspiring, I often like to watch an uplifting movie like Will Smiths “The Pursuit of Happyness,” which helps me to bring out the emotion of life and get tingles down my spine.
“As you go through the writing process don’t worry too much about spelling or grammar, just try and capture the emotion of the problem you are trying to solve and the message you are delivering”
The beauty of writing a book that is only 80-100 pages long is that you can finish it within two days, and it forces you only to include the best stories and strategies rather than what a lot of books do, which is put in lots of filler content that bores the readers.
10. The book cover should take time
It goes without saying that once you have written your book you need to come up with a compelling title and beautifully designed cover. When I write an article here on Addicted2Success it takes me more time to find the right pictures than it does to write the actual article – finding a good front cover for your book is very similar.
You should spend a fair amount of time on the cover and think about what illustration will come across as powerful to your audience. Also, consider using tools like Design Crowd to get a professional to have a go at the design.
11. Get celebrity endorsements
Once the book is finished, you should send a copy to strategic celebrities or influential people for them to read it. I once heard of an author that sent their book to the queen and got a letter back from Buckingham Palace, which they used to promote their book.
If you look at any book that has had global success, there are usually at least one or two highly influential people that are endorsing the book. This is not hard to do, but it does require some persistence on your part. Don’t expect that just because you send someone a copy, they are going to read it.
Some celebrities get books sent to them every day so unless the subject matter draws them in, they probably won’t read it (this is no reflection on you). Be creative though and you will at least be able to find a couple of quality endorsements.
12. Free vs paid has its advantages
If you’re using your book to generate customers for your business, then you could consider offering your book for free. As I’m sure a lot of you are aware, there is a lot of money to be made in building an email list and so this could be one way you could monetise the effort of writing your book.
A book can also be a great way to boost sales of a product or service because it helps position you as an expert in the field, it gets you free publicity, and it can increase people’s likelihood of trusting you and giving you a go (this should not be abused).
Most people perceive a book to be worth $20-$30 dollars and so when you offer a free copy to a prospect who is considering doing business with you, the chances of them listening to what you have to say is higher. In other words, a book is much better than a LinkedIn profile or a business card.
Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive
“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!
Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.
Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.
Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:
1. Wasting Time
Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.
Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.
“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks
2. Inaccurate Responses
An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.
Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.
3. Constant Back-and-Forth
Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.
Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.
You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.
A Better Approach to Emailing
For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.
Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.
Here are three steps that benefited me without succumbing to the side effects of email:
1. Checking Them Less
I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.
2. Responding Quickly
People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.
“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk
3. The If-Then Technique
The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”
This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”
I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.
The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.
If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.
Do you prefer email or talking on the phone? Share your thoughts below!
4 Questions You Need to Answer Before You Reach the Level of Success You So Desperately Crave
It’s normal that every person in the world wants to reach success and happiness. Yet, everyone defines both of these things differently. For some, success is making a whole bunch of money while for others this can be to become a good parent. Happiness is defined differently as well. Some people need to own a jet, boat and 3 cars to be truly happy, while others are happy just to be able to wake up in the morning.
It doesn’t matter how you define success and happiness, the truth is, you want to achieve them both. But, to be able to reach success and happiness, you need to answer 4 questions for yourself.
Here are the 4 questions you need to answer before you can achieve success and happiness:
1. Where Are You?
No, not geographically. It doesn’t matter where you live. What matters is where are you in life. Where are you in your way to success and happiness. Let’s say you are lost in the woods. You know exactly where you want to go, but you don’t know where you are. Even a map doesn’t help you with that.
The same is true in life. You may have a goal, but until you truly define where you are in the moment, you can’t move toward this goal. So, step 1 on your way to success and happiness is to define where you are right now.
“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn
2. Where Do You Want to Go?
When you define where you are in life, then you can think of where you want to be.
There’s this saying: When you don´t know your final destination, you´ll end up somewhere you didn’t want to be. Until you don’t know clearly where you want to be in life and who you want to become, your life doesn’t have a true purpose.
Without purpose, there´s no motivation. Without motivation, there´s no energy. And without energy, you´re not living, you´re just existing. I am sure you know someone who looks like a walking corpse everytime you see them. Do you think this person lives a successful and happy life? Most likely not.
So, step 2 on your way to success and happiness is to clearly define your goal. What do you want to accomplish and who do you want to become?
3. Why Do You Want It?
Okay, you know the basics. You know where you are and where you want to be. But, as Rocky Balboa said, “The world ain’t all sunshine and rainbows.” And as you already know, life usually doesn’t go according to your plan. There will be hard times and to overcome those and not give up, you need to know WHY you do what you do.
You need to know WHY you want to accomplish your goals. When you answer this for yourself, you don’t struggle so much to motivate yourself. You will be motivated every minute of every day.
So, as a step 3, sit down and think of WHY you want to accomplish your goals. What’s the big purpose?
“We can change our lives. We can do, have, and be exactly what we wish.” – Tony Robbins
4. How Are You Going to Get There?
And finally, how are you going to get there? What’s your plan? You may know where you are, where you want to be and why you want to do it, but until you truly understand how you are going to get there, there won’t be much success and happiness in your life.
For example, you want to become a bodybuilder. You want to do it because you want to have big muscles and you want to look fit. But, you have no idea how to work out, how to build muscle and how to lose fat. Do you think, you´re going to be happy? No. As Tony Robbins says, “true happiness comes from progress.”
To make progress, you need to have a specific plan; how to get from point A (where you are) to point B (where you want to be). So, as a step 4, sit down and make a specific plan for how you’re going to get what you want in life.
In order to reach success and happiness, there are 4 questions you need to answer for yourself. Without answering them, you´re not going to get ahead in life, you´re just bouncing around. Success and happiness never come from just bouncing around in life.
Good news is, that these questions are really simple. It won’t take much time to answer them. Just be aware of where you are and where you want to be. Don´t forget to understand why you are pursuing your dream and finally, how are you going to get what you want.
Answer these 4 simple questions today and you won’t struggle with finding success and happiness in life anymore.
Which one of the above 4 questions resonated most with you and why? Share your thoughts and ideas below!
The Empathetic Heart: How The CHO of VaynerMedia Is Changing The Way We Work
A month after I had joined LinkedIn back in July of 2018, I sent Claude Silver a connection request and began following her content. One day she made a post saying “Ask and you shall receive, what can I do to help you today?”. I commented on that post asking for a 5 minute interview and to my surprise she agreed by asking me to send her a message (I was given a full hour). This was the first example of pure kindness I witnessed from Claude.
The first message you see on Claude’s website is: People need people. People need people that listen and then do something. That message spoke to me on an emotional level, and I believe it will speak to you too. I wanted to know how she created such an amazing culture, what being a “culture carrier” meant, and how the employees at VaynerMedia have been changed by her work there.
A culture carrier in Claude’s own words is “someone who is aligned with our values, I can’t teach someone to be kind they have to already be kind. The process of developing a culture carrier takes about 6 months. It’s about bringing people together and having strong core values of kindness and empathy.”
Gary Vaynerchuk, co-founder of VaynerMedia, is often referred to as a combination of hustle and heart. With the hiring of Claude and the work she has accomplished within the company, it speaks to the level of empathy that can be felt throughout the entire operation.
Although business can be a challenging, tough, and often cut-throat terrain, by putting employees first and providing honest feedback the company has grown to include offices in New York, Chattanooga, Los Angeles and London, and continues to dominate the market.
Below we’ll see 3 different ways the CHO of VaynerMedia is changing the way people work:
1. By being unafraid to share her own story
Claude has been an influential part of breaking the stigma surrounding vulnerability in the business arena. Not only does she openly share her own story, but she sits down with employees to better understand their vulnerabilities and how to use characteristics that previously would have been considered weaknesses as strengths.
When asked what her biggest adventure to date was she replied “Having Shalom (her daughter). I have had an amazing life, I moved, worked hard, landed an amazing job and fell in love but it didn’t come without its challenges.”
Claude is openly gay and is living proof your sexual orientation doesn’t matter. Nothing matters but your character, your track record, and if you leave people a little better off than before you met them. From Claude, business leaders, employees and entrepreneurs can learn to be more open both on social media and in person, allowing them to build more meaningful relationships and connect on a deeper level. A deeper connection can mean more leverage but it also means a more lasting impact on the world.
“Everyone has something they can share. I’m not famous. I don’t have anything that would be newsworthy, but I have stories.” – Tafta Johnson Watson
2. Committing to a strong value system
VaynerMedia has some serious values for such a large company and those values are expected to be upheld by every employee and visitor. Values like kindness, empathy, honesty, hustle and the art of not complaining.
With Claude holding the title of Chief Heart Officer, she is the guiding light for others. When recruiting, she says she “takes the time to evaluate an individual’s talents but most importantly their own heart”.
Gary Vaynerchuk is quoted as saying:”To me, there’s no debate that kindness is a strength. And it breaks my heart to know that so many people believe it’s a weakness. So many people are afraid that other people will take advantage of their kindness or make them feel “used.” But the truth is, those who take advantage of your kindness are weak on the inside. Feel bad for them, don’t let them make you feel bad about yourself“.
Both Claude and Gary teach aspiring entrepreneurs that it is okay to live with an open heart and that having the strength to commit to and live with a strong value system, will be a powerful tool during the hustle journey. It also allows you to go to bed at night actually liking the person that you are, nothing will kill a business faster than going to bed at night and hating yourself.
3. Listening with action
As mentioned above Claude’s slogan is: People need people. People need people that listen and then do something. As a woman who wears many hats, she is also an Outward Bound Instructor, taking individuals on amazing adventures in the outdoors.
Taking action on any given day can mean a number of different things but it speaks to her own character and driving force that she is able to not only guide people through the world of office politics but also through the serene and sometimes challenging wilderness.
Claude cultivates an environment of trust by first offering individuals her own trust. It is a huge and vulnerable action that leads to a relationship of love – heart – and productivity. Listening as an action is something that has the power to change an entire organization from an unproductive, toxic environment to one that promotes creativity, passion, inclusion and positivity.
“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk
To get the truest sense of how Claude was changing the way people work, I asked her co-workers to tell me what working alongside Claude has done for them. Here is one of the answers I received:
“During my time working alongside Claude, I’ve really come to appreciate her example of being a good listener. As a society, we tend to praise the power of speaking. But Claude demonstrates on a daily basis that the most important thing everybody wants is to be heard.” – Steve Babcock, Chief Creative Officer VaynerMedia.
I tried looking for images of Claude on her website and I think it speaks to how focused she is on holding space for others, because I couldn’t find a single full sized image of her to use. I googled. Writing this piece has opened me up to evaluate my own values and the way I connect with people in my daily life.
From this article, it is my own hope that entrepreneurs come to the understanding that although tenacity and true grit are really important, the whole of what Claude represents is something to strive towards. The “soft” skills you develop are humongous strengths and to truly impact an entire organization.
What’s the last random act of kindness you did for someone? Share with us below!
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