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5 Ways to Magnetize Your Audience

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how to magnetize your audience
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You’re putting yourself out there, which is brave. However, like many business owners, executives, and speakers, you may be struggling with this one question running on repeat — “How do I get them to…” (fill in the blank). That could be anything from, “buy my course”, to “pay attention to me”, to “listen to what I have to say”, and so many more. Regardless of what makes you nervous speaking to your audience, you’re not alone.

Here are 5 powerful ways to magnetize your audience so you can get and keep your audience’s attention:

1. Know Your Audience

First, you have to create your content for the audience you’re talking to. The presentation you give to your team should not be the same exact presentation you give to your investors. They have different interests, values, and concerns. If you tried to speak to those two different audiences in the same way, you’d leave everyone confused.

It’d be like trying to speak to computer programmers and makeup artists at the same time. They might both understand what you’re saying, but you’re not likely to get either audience to buy into your perspective without direct, focused attention on their issues, their values, and their unique solutions.

That’s why every time you speak, your signature talks must be tweaked to the demographic you are addressing. Business owners often show up looking for actionable advice and lean into stories that will help them shift their mindset to reach their goals. Executives, on the other hand, are looking for data-driven processes that will help them grow, while facing the unique challenges that come with a corporate setting.

2. Storytelling

There is one skill that will always keep your audience wanting more, that translates across every communication medium there is storytelling. When you’re talking facts and figures, people usually tune out. Storytelling helps your audience connect and engage with the information you’re sharing.

Plus, storytelling actually helps your audience remember what you shared with them. All of a sudden, the ten tin shingles Ben got engraved with ten powerful memories for his 10th wedding anniversary for his spouse just became a much more powerful visual than the simple fact of “10th wedding anniversaries are represented by tin”. When you tell stories, you make memories.

“I’ll tell you a secret. Old storytellers never die. They disappear into their own story.” – Vera Nazarian

3. Look The Part

Seven seconds…that’s all the time you have to make a lasting impression on the audience you’re speaking to. This means that your outfit better be on point and fit the occasion. There are few things worse for a first impression than wearing something inappropriate or poorly put together. 

You’ve got to remember that your clothes reflect your personality, awareness level, and authority. That means when people look at you, they’re subconsciously assessing if they can depend on your or not — if you can be trusted.

To avoid potentially negative on-sight first impressions, make sure your outfit is properly fitted and flatters your figure. You want to be comfortable so you can move with confidence. If you want to take it up a notch and truly command the space, choose the right color so no matter where you are in the room, eyes gravitate toward you.

Most importantly, you must look and feel like you—even when your look needs to be elevated. For example, if you wear jeans and a t-shirt most days but need to be suited up, find a suit you love. Otherwise you may feel restricted or inauthentic which will be apparent to everyone watching you. In fact, 55 percent of your presentation will be your body language so if you don’t feel confident in your attire, it will show in how you walk, stand, and move.

4. Create An Emotional Bond

Whether you are presenting to five people or 5,000 people, you must connect with your audience. Here are just a few ways to up your emotional bond game and magnetize your people.

  • Start with a story instead of a “this is who I am” introduction. For example, walk them through how you have failed miserably with the first business you launched and then found success. Tie that back to what you’re going to teach them.
  • Use silence for impact. Just a few seconds of pause after a key point or shocking statistic is essential. It’s also the perfect place for a visually engaging slide.
  • Look into people’s eyes while you speak, especially if it looks like what you are saying is resonating with them. Keep individual eye contact between three to five seconds.
  • Ask connection questions like “Has anyone here ever…”, then raise your hand to encourage the audience to do the same. This will increase inclusion and create authority.
  • After asking the audience a question, ask someone to share. This will require you to respond on the fly so you must be ready.
  • Tell a joke. Don’t worry if you aren’t the funniest person in the world. What is important is that the audience gets the reference. Inside jokes are often the best because they connect with the audience. For example, if you are presenting to video game designers, you could reference Cheetos and D&D and they would get it.

“There’s always room for a story that can transport people to another place.” – J.K. Rowling

5. End With A Bang

Your audience will always remember how your speech ended and how it made them feel. You’re either going to end with a bang, creating a surge of people who want to work with you, or you are going to end with crickets. 

It’s all about a compelling ending. This might be a climax you’ve been building up to. A challenge or call to action. A final inspirational story. One last laugh. Whatever it is, make sure it’s scripted. It’s the final take away, the lasting impression, and you don’t want to leave it to chance. 

Do you like to do public speaking? What’s your best piece of advice for someone who’s scared to speak in public? Share with us below!

Tara Hooper is a communication consultant and stylist, working with business owners, companies, and corporations to create dynamic teams with the power to communicate beyond boundaries or barriers for enhanced productivity, profitability, and presence, using the G2 Communication Method™. Tara's consulting and genius is trusted by global brands such as Toyota Financial Services and Liberty Mutual. She uses her over 20 years of experience in leadership, communication, and presence, to enhance team dynamics, increase effective leadership, and build strong interpersonal skills so they can close more deals and create more bottom line profit. If you are interested in exploring the next steps you need to take to make your mark in any room, check out Tara’s guide for owning the room and making a lasting impression.

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Success Advice

20 Ways You Can Become a Powerful Communicator

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Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

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1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.

 

2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.

 

3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.

 

4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.

 

5. Show empathy: Show that you understand and care about the other person’s feelings.

 

6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.

 

7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.

 

8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.

 

9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.

 

10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.

 

11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.

 

12. Cut the fluff: Avoid being long-winded and get straight to the point.

 

13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.

 

14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.

 

15. Take responsibility: Take responsibility for your own actions and feelings.

 

16. Ask questions: Ask questions to clarify any confusion or misunderstandings.

 

17. Avoid interrupting: Allow the other person to finish speaking without interruption.

 

18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.

 

19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.

 

20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.

 

By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.

 
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