Success Advice

5 Ways to Magnetize Your Audience

Published

4 years ago

Aug 18, 2019

Image Credit: Unsplash

You’re putting yourself out there, which is brave. However, like many business owners, executives, and speakers, you may be struggling with this one question running on repeat — “How do I get them to…” (fill in the blank). That could be anything from, “buy my course”, to “pay attention to me”, to “listen to what I have to say”, and so many more. Regardless of what makes you nervous speaking to your audience, you’re not alone.

Here are 5 powerful ways to magnetize your audience so you can get and keep your audience’s attention:

1. Know Your Audience

First, you have to create your content for the audience you’re talking to. The presentation you give to your team should not be the same exact presentation you give to your investors. They have different interests, values, and concerns. If you tried to speak to those two different audiences in the same way, you’d leave everyone confused.

It’d be like trying to speak to computer programmers and makeup artists at the same time. They might both understand what you’re saying, but you’re not likely to get either audience to buy into your perspective without direct, focused attention on their issues, their values, and their unique solutions.

That’s why every time you speak, your signature talks must be tweaked to the demographic you are addressing. Business owners often show up looking for actionable advice and lean into stories that will help them shift their mindset to reach their goals. Executives, on the other hand, are looking for data-driven processes that will help them grow, while facing the unique challenges that come with a corporate setting.

2. Storytelling

There is one skill that will always keep your audience wanting more, that translates across every communication medium there is — storytelling. When you’re talking facts and figures, people usually tune out. Storytelling helps your audience connect and engage with the information you’re sharing.

Plus, storytelling actually helps your audience remember what you shared with them. All of a sudden, the ten tin shingles Ben got engraved with ten powerful memories for his 10th wedding anniversary for his spouse just became a much more powerful visual than the simple fact of “10th wedding anniversaries are represented by tin”. When you tell stories, you make memories.

“I’ll tell you a secret. Old storytellers never die. They disappear into their own story.” – Vera Nazarian

3. Look The Part

Seven seconds…that’s all the time you have to make a lasting impression on the audience you’re speaking to. This means that your outfit better be on point and fit the occasion. There are few things worse for a first impression than wearing something inappropriate or poorly put together.

You’ve got to remember that your clothes reflect your personality, awareness level, and authority. That means when people look at you, they’re subconsciously assessing if they can depend on your or not — if you can be trusted.

To avoid potentially negative on-sight first impressions, make sure your outfit is properly fitted and flatters your figure. You want to be comfortable so you can move with confidence. If you want to take it up a notch and truly command the space, choose the right color so no matter where you are in the room, eyes gravitate toward you.

Most importantly, you must look and feel like you—even when your look needs to be elevated. For example, if you wear jeans and a t-shirt most days but need to be suited up, find a suit you love. Otherwise you may feel restricted or inauthentic which will be apparent to everyone watching you. In fact, 55 percent of your presentation will be your body language so if you don’t feel confident in your attire, it will show in how you walk, stand, and move.

4. Create An Emotional Bond

Whether you are presenting to five people or 5,000 people, you must connect with your audience. Here are just a few ways to up your emotional bond game and magnetize your people.

Start with a story instead of a “this is who I am” introduction. For example, walk them through how you have failed miserably with the first business you launched and then found success. Tie that back to what you’re going to teach them.
Use silence for impact. Just a few seconds of pause after a key point or shocking statistic is essential. It’s also the perfect place for a visually engaging slide.
Look into people’s eyes while you speak, especially if it looks like what you are saying is resonating with them. Keep individual eye contact between three to five seconds.
Ask connection questions like “Has anyone here ever…”, then raise your hand to encourage the audience to do the same. This will increase inclusion and create authority.
After asking the audience a question, ask someone to share. This will require you to respond on the fly so you must be ready.
Tell a joke. Don’t worry if you aren’t the funniest person in the world. What is important is that the audience gets the reference. Inside jokes are often the best because they connect with the audience. For example, if you are presenting to video game designers, you could reference Cheetos and D&D and they would get it.

“There’s always room for a story that can transport people to another place.” – J.K. Rowling

5. End With A Bang

Your audience will always remember how your speech ended and how it made them feel. You’re either going to end with a bang, creating a surge of people who want to work with you, or you are going to end with crickets.

It’s all about a compelling ending. This might be a climax you’ve been building up to. A challenge or call to action. A final inspirational story. One last laugh. Whatever it is, make sure it’s scripted. It’s the final take away, the lasting impression, and you don’t want to leave it to chance.

Do you like to do public speaking? What’s your best piece of advice for someone who’s scared to speak in public? Share with us below!

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Tara Hooper

Tara Hooper is a communication consultant and stylist, working with business owners, companies, and corporations to create dynamic teams with the power to communicate beyond boundaries or barriers for enhanced productivity, profitability, and presence, using the G2 Communication Method™. Tara's consulting and genius is trusted by global brands such as Toyota Financial Services and Liberty Mutual. She uses her over 20 years of experience in leadership, communication, and presence, to enhance team dynamics, increase effective leadership, and build strong interpersonal skills so they can close more deals and create more bottom line profit. If you are interested in exploring the next steps you need to take to make your mark in any room, check out Tara’s guide for owning the room and making a lasting impression.

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How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity

Published

3 weeks ago

Nov 16, 2023

Jamelle Sanders

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In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness.

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be.

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time.

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.