One of the things that motivates me is speaking with people like Joe Cross, who I recently interviewed. He is most known for making the documentary series Fat, Sick & Nearly Dead, which has now been seen on CNN, Netflix, Channel 9 Australia, and on UK Television BY MORE THAN 20 MILLION PEOPLE!
The global movement that Joe has created now see’s his website (rebootwithjoe.com) getting over 600K of unique views per month, 700K of Facebook followers, 150K of Twitter followers and 50K of Instagram followers. This interview taught me so much about success, and Joe is a real down to earth, genuine guy but also an amazing serial entrepreneur at the same time who has had some hits and some misses.
Before he got into the juicing, in 2008 he sold his very successful company BrokerOne, which was the largest futures brokerage firm in Australia at the time. Not only has Joe built his own businesses but he has also helped other entrepreneurs in the fashion industry like Kit Willow and Thakoon Panichgul (made famous my Michelle Obama) with creating success and wealth.
The highlight of Joe’s career has been creating a global movement through his documentary “Fat, Sick & Nearly Dead,” and I am now going to share with you the seven ways that Joe started his global movement and how you can do the same.
1. You must portray yourself in the right way
To build a global movement, you must be true, honest and transparent to your audience. You can’t think about your movement as a crowd you have to think about them as individuals.
When Joe makes a movie or writes a book, he thinks about the person sitting in their living room in Indiana watching his documentary or the person in London sitting in a park reading his blog.
“Crowds are dumb, but people are really smart”
People are pretty good at telling when something is not real, and we have all seen the backlash that can happen if you are not genuine.
To be able to attract people to your audience, you need to be consistent with your messaging and admit when you are wrong. This comes back to the age-old philosophy of learning from your mistakes and not letting them happen again.
2. Tell great compelling stories
Joe believes that the world is quite binary. You’re either awake or asleep, dead or alive, male or female, healthy or unhealthy, broken or not broken. Only you know if you are broken and some people drift in and out of being broken, some people are never broken while others are just broken all the time.
When it comes to story telling Joe has the same binary view that you can either tell a story or you can’t. You either have the gift, or you don’t. Running fast is a good example; some people can run fast while others like Joe are slow and no matter how hard he trains, he will never be fast.
The same goes for telling a story, if you’re good at it you have to work on it, and you have to be aware. When you’re telling your story to an audience, you have to be fully conscious and aware.
You need to be able to pick up every bit of sensory information from the audience as to whether you’re telling your story too fast or too slow, whether it’s funny enough or not and whether you are waffling too much. These things all come naturally to a good storyteller and if you’re not one of these then keep your stories short. Don’t try and be long winded because it won’t work, and you will turn people off.
“Know if you’re a square peg and go into a square hole, don’t be a square peg trying to go into a round hole”
3. Work out the best medium for your movement
Joe doesn’t believe that there is necessarily a best medium to build a global movement; he says it’s more about what your message or story is as to which medium will work best. For Joe, he found that documentaries were the best way to show the journey he had been on, and he honestly believes that documentary making chose him.
Joe describes the medium of documentaries as documenting reality, which was exactly what he was doing with his story. At the time Joe was making his documentary, the amount of people that knew him and the subject of juicing was not enough to do a television series, so a one-off documentary made the most sense.
One challenge of making a documentary is that you need the money although Joe says that it’s better not to have too much money. The more money you have to make the documentary, the more mistakes you make. Sometimes having no idea what you’re doing (Joe had no experience) can be both a benefit and a hindrance.
The lack of experience was a benefit for Joe because the subject of juicing hadn’t really been done before. On the other hand, the lack of experience could have been seen as a hindrance. One mistake that Joe admits to making was editing the first documentary very early on before the filming was complete.
This led to an increase in costs because the editing team / postproduction team began editing things and then the direction of the documentary would change, and the parts they edited were no longer needed. The other mistake he made was hiring too many people for each part of the film.
On his later films, Joe learned to finish all the filming first before trying to edit anything. The lack of experience on the first documentary was also very helpful because Joe trusted his gut instinct and decided to go and follow one of the character’s stories for a large part of the film.
When he made this decision, the filming had already been completed and so they had to come together again to start filming. The monetary costs of that decision were quite high, but Joe’s lack of experience paid off because the audience loved the outcome.
In the first few years of the documentary process, there was no income, the income only started in 2011 when the movie launched officially and revenue started coming in from Netflix. The risk of choosing documentary making to build your global movement is that once it’s ready to pitch, Netflix (the monopoly player in the space) could say no to showing your film.
Even if they say yes, there is a chance that people don’t watch it which could result in you not being able to recoup the production costs. Still, if the story or message is good, documentary making is a great risk to take, especially as the cost of filming equipment has fallen since Joe’s movie was made.
4. Monetise to keep building the movement
Knowing why you want to build a global movement is really important. In Joe’s case, he didn’t start his website RebootWithJoe.com for money but what he eventually realized is that to keep it going he needs to generate money from it.
There is nothing wrong with trying to monetise your global movement as long as you are open and transparent about the way in which you go about it. Monetising an audience is relatively new to the average entrepreneur or startup but for the old giants in radio and television, it’s been around for years.
If you have some advertising on your site, people don’t pay for that, so it allows them to get some value for free as well as providing you an income at the same time. Most things are free on Joe’s website; it is only when someone wants a juicer then they might click a link on the site that takes you to Amazon and then Joe gets an affiliate fee.
When people know they are getting something like a book, an app, a personal consultation or a coaching session, they are usually happy to pay for that. It’s all about your value proposition and being very clear about what you’re offering.
You want the audience to say to themselves “I’m getting a lot for free on this site like inspiration and education, if I want to go to the next level then I need to pay for that.”
This concept is not something that is difficult for people to understand.
5. Leverage social and listen to Joe’s tips
To get on Netflix you have to have made good content in the first place, there’s no real magic secret to that. Once you go viral on Netflix, and you are going into millions of people’s homes, it’s not difficult to see your social media following explode.
There are Instagramers that have millions of followers because they’re good looking and wear tight pants, but you can’t measure that audience to one that is a business and generates income like Joe’s. The reason for this is because the followers of those Instagramers are often very young and don’t spend any money.
Try not to get too caught up in the numbers of followers too much but focus on the transaction level of each member. Focus on whether you are offering services and products that your audience are finding beneficial and willing to pay for. If they are beneficial, then they will tell their family and friends and you will have a sustainable business.
To use social media effectively you need to be focused, true to the story you want to tell, transparent, and not take sides in an argument or get too political. Another one of Joe’s tips is to stay clear of alienating people and be as inclusive as you can with everyone.
There are times when Joe could post an incredible photo of himself doing something amazing in the world that very few people could ever get to do, but he’s reluctant to post photos like that. The reason behind this is because there is no benefit of showing a photo of yourself in a private jet somewhere.
If you think of each audience member individually and picture them sitting on their couch at home looking at your photo, ask yourself, would they be able to get inspired or learn something from your photo? Some people use social media to say to people “look at the great life I have.”
Instead, use social media to show inspiration and if you see a beautiful beach somewhere then post that because that’s nature, and that’s motivating. Be careful about being too material. There are times when it’s appropriate but most of the time you should shy away from it if you’re trying to build a global movement.
“Most people would love to have their life be as good as their Instagram page – be real”
If you’re following someone on Instagram that makes you feel less of a person or insecure then unfollow them. Keep building your movement and don’t bring those types of people into your world, as they will distract you from your vision.
I asked Joe why he has so many raving fans and ambassadors, and he said to me “it’s simple Tim, they have drunk the cool aid (juice) literally.”
“When people make huge changes to their life, and they’re not Fat, Sick & Nearly Dead anymore, and they’re not broken and have their life back, they become your ambassadors automatically without you having to do anything.“
Joe doesn’t take any credit for people’s transformations and sees them as having made the changes themselves – he is just the catalyst and inspiration. While building your global movement, have a think about how you can have a similar reaction and change people’s lives in some way.
If you get this right, then you will have the same power that Joe’s movement has had and the raving fans will be attracted to your audience.
6. Partner with someone who’s part of the story
Partnerships don’t work when either party is benefiting a lot more than the other. In the case of partnering with a juicer company like Breville, Joe chose them because they were part of his story and were used in the movie, so it kept the story real.
He also liked them because he’s Australian, and they are an Australian company. To sum up, the partnership simply aligns with Joe’s beliefs and message – simple.
“Partnerships work when both sides have a good deal”
Getting the attention of a potential partner is quite straightforward these days. If there is a partner that aligns with your movement and you want to get them on board, do what Joe did, start to post photos of their product or service on your social media.
For Joe, the process of doing this led to Breville asking him to come and show a pre-screen of his documentary to their staff, and then when they were able to see an increase in sales for a few months after the movie was released, the partnership became an obvious next step.
“The key is to be able to prove to the partner a little bit of benefit or traction first, before making any formal proposal”
Woolworths were also involved with Joe’s movement, and they sold his Reboot Your Life juice in their produce section of all their supermarkets. Joe took a different approach with them and made contact with a board member of the company, who then introduced him to the Head Of Produce at Woolworths.
The obvious link for Woolworths with what Joe was doing was that he was encouraging people to change their life through juicing, which resulted in an increase of produce sales. (Note that Reboot Your Life juices are no longer available.)
7. Expand your movement through public speaking
A great way to build your global movement is to do some public speaking. Public speaking can have a major impact on delivering your message, but it’s also the thing that people fear most. Try and implement the below points that Joe recommends and you should be fine.
– Remember that people have come to see you speak and they have given up time in their life. They could be doing other things so because of this; they will usually be respectful of you from the start.
– It’s very easy to become nervous or insecure if you’re talking about a topic that you don’t know much about or are not passionate about. When you know your subject well, you can speak from a position of authority. People are not coming to hear about something you don’t know about; they are coming to hear about how to change their life for the better and get more out of life.
– To start out, it’s best to talk with no microphone because this can sometimes be off putting if it’s your first time speaking public. When you speak in front of larger crowds, and you get a reverberation back from needing to use a microphone, you just have to mentally try and get over that, and it can take time. When you’re talking to a few thousand people you will still get nervous and that’s okay, most people are the same.
– Speaking without notes can pose a challenge if you lose your train of thought. One tip that Joe learned when this happens is to be honest with the crowd and tell them you have lost your train of thought. Say something like “I have actually forgotten the next thing I was going to say,” this will give you time to recover rather than trying to think in silence in front of an audience.
– Before the stepping out onto the stage try taking deeps breaths, drinking heaps of water (stay near a toilet), having a peak at the audience through the curtain, and thinking to yourself that it’s all good, this will help keep your nerves under control.
***Final Thought From Joe***
Perception is a big thing and leading a movement is about steadying the nerves and competence. There are four things that Steve Job’s says you need to be successful, and Joe says they are the same four things you need to build a global movement:
- You need to be able to take risks and put your money where your mouth is
- You have to be really passionate about what you’re doing
- You have to be able to make huge sacrifices
- You need a lot of luck (you can’t control this one)
Joe is currently filming his brand new documentary “Little Humans” which will be available next year, but in the meantime, check out his website RebootWithJoe.com to find out more about his story and how you can change your life.
How to Implement an SEO Strategy Into Your Instagram Account
Today we are going to be setting up your Instagram profile for success by implementing social media SEO strategy and tactics. You will need two things to get started today: Your laptop or phone handy with your Instagram account and internet access.
Defining your goals
In order to achieve success, we must define the goals that you are working towards accomplishing. Here are three questions to help you define your objectives for your social media strategy:
- Are you trying to establish a brand? Or are you a brand?
- Are you trying to or do you currently sell products?
- Are you working towards becoming an influencer?
If you are establishing a brand, do you have a link to your website in the bio? Is your Instagram account shoppable if you are selling products? Becoming an influencer? Do you have a blog or a means of capturing leads from your account?
All of these goals have different calls to action. Ponder what your goals are and how your account can serve you better. Action item: Implement one of the following onto your Instagram account that best suits your needs:
- Lead capture form or lead magnet
- Shoppable feed
- Website link
“Nothing BIG will happen in your life, until you build off of the many SMALL things” – John Paul Aguiar
Implementing SEO on your Instagram account
Now that we have clearly defined goals, let’s see how we can incorporate a search engine optimisation strategy into your Instagram account. We will be focusing on your Biography, Username, developing keywords and Handle when implementing a social SEO strategy.
Let’s start within your bio. The biography in your Instagram account is a space where you want to tell your user what to expect when they follow you. Here are a few key points to consider when writing your biography:
1. What is your Instagram account about? Fashion, Marketing, Health or Fitness? Define your niche and stick to it.
2. Establish your authority! Do you have credentials? Perhaps experience? If so, incorporate it into your profile. Give users a reason to increase their trust in your recommendations.
3. Where are you located? This is great to note because other influencers and brands will want to collaborate with other users in the same geographic location. You will also find that when people develop a relationship with your online profile, users will feel more connected if you are in a similar geographic location.
4. How can you be reached? This is really important! I know so many business users that do not have their contact details on Instagram. If you want to make sales or close brand deals you need to provide a way for users to contact you. Either place your email address in the bio or switch to a business profile on IG so that users can contact you with the click of a button.
“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” – Ann Handley
Refining your Instagram Handle
Does your Instagram handle show who you are and what you are about? For instance, is it Vanessa123487 or is it StylistVanessa? Tell people exactly who you are and what you are about. Give them an immediate reason to follow you.
Social media SEO Tip: Instagram handles are searchable. What does that mean? If a user is looking for a stylist, if you have the keyword stylist in your username your profile will rank in the search engine when the word stylist is entered.
This also applies to your Instagram name. My personal profile name is Aerialist Vanessa. Why? Because I want to come up when people are searching for Aerialists or Aerial arts. Take a moment to think about how can you make your username come up in search rankings. What keywords are your target market using to find information on Instagram?
Notice how health and fitness leader Emily Skye has fit in her username? That is no coincidence! She is using SEO optimisation in her username.
Implement keywords into your profile whether it is in your name, profile or user handle. Bonus points if you can incorporate it into all three!
I hope you enjoyed our tips on how to incorporate a search engine optimization strategy into your Instagram account. Which one of the above tips is one that you’re going to start using?
5 Steps to Financial Mindfulness
5Financial mindfulness might sound like some vague abstraction, but it’s really a simple concept. The idea is that when you increase your awareness of not just your spending habits but your thoughts and feelings about money itself, you can have a better relationship with your finances.
Achieving financial mindfulness isn’t linear. It’s a mix of both practical and emotional approaches — building up your financial health with tangible tips, but also decluttering your mind and building up your self-esteem. Essentially, by taking ownership of your actions and thoughts, you can achieve true financial mindfulness.
Here, you’ll find just a handful of tips to get you started on the path of financial mindfulness:
1. Look at your income objectively
We often look at our paychecks disapprovingly. Maybe we wish we had made more; maybe we’re cursing Uncle Sam for taking a bigger chunk than we expected. But when it comes to financial mindfulness, you can’t get caught up in the emotion of your paycheck. When you stop worrying about how much money you don’t have and start focusing on what you do have, you can have a clearer outlook and a better relationship with your financial situation overall.
2. Assess what you’ve been avoiding
Whether it’s that credit card bill, student loan or empty savings account, look at it, and I guarantee you’ll feel less stressed about it. How so? Well, whether it’s finances or a fight with your partner, problems seem to get bigger when you avoid acting. So, when it comes to your financial health, be mindful of the things you’ve been avoiding.
For example, maybe you’ve been afraid to look at your credit score because you missed a few payments and think it’s gone down. Today, many credit card companies offer a dashboard to access your credit score and interact with it so it feels less like an arbitrary number and more like something you can control.
Many times, you can even play with metrics to see how making changes to your habits or payments can affect your score. So, whether it’s your credit score or your savings account, by confronting what you’ve been afraid to know or deal with, you put the power to take control back in your own hands.
3. Build up your financial self-esteem
Setting large financial goals are like setting New Year’s resolutions — if they’re too big, you’re never going to get around to doing them. So, if you want to start saving money, start by making the effort to put away just 5% every month. While this might seem like a small amount, the mindful act of doing so is going to kick-start your goal and build up your self-esteem. Once that happens, you’ll be able to set bigger goals, too.
4. Clean house
Literally, clean your house. Make it a seasonal habit of going through your closet, your pantry and your home and taking an assessment of what you already have. When you can see all of your possessions, it’s easier to be mindful of what you actually need and helps eliminate frivolous spending.
“All money is a matter of belief.” – Adam Smith
5. Think before you swipe
A lot of experts will tell you to carry around cash so you can be more mindful of spending. But the fact of the matter is, that’s not always practical. What you can do however, is make a mental note every time you swipe. The action of being more conscious and less distracted while swiping can really help you feel more in control.
Think about it like this — you start buying $4 cappuccinos on your way to work while commuting with a coworker. For the first few swipes, it might seem like just a few bucks. But if you start taking the time to mentally check in while swiping, you’ll start to realize what that money can add up to in the long run.
Either that’s money you could be saving and allocating towards bills, or simply be putting to use on things you’d enjoy more. When you’re mindful, you have more choices.
How Video Games Made Me A Multi-Millionaire
How I made $3M in 15 weeks with a brand new business.
And how video game theory made me a multi-millionaire…
First, let me clarify – this isn’t my first company, but that shouldn’t distract you from the true and honest reality that you can replicate what I am about to teach you.
Yet before I lay out a strategy, let me warn you, if you have never played an RPG video game, like Blizzard Entertainment’s Diablo II™, then the following will likely fly right over your head and you should download any RPG game that has a SKILL TREE and here is why…
In life everything you do, unlocks new opportunities, yet every single business strategy, project management system, and business framework I have seen, fail to incorporate this fundamental reality into their daily business operations.
And this is where game theory and specifically the importance of understanding how skill trees in popular RPG video games play a critical role in my past success and soon to be yours.
Every game ever, shows you the ENTIRE skill tree, and allows for you to see the end destination and the beginning of the decision you are about to make.
You put a skill point into “Firebolt” and then level it up to say level 5, and you unlock “Firewall”, repeat, and you unlock “Meteor” and so on and so forth, but because you can see the entire skill tree, you know where to put your skill points in order to unlock the most powerful skills as early as possible.
Now for those of you that are lost in all this video game jargon, essentially in video games, as you level up through quests or fighting monsters you gain experience, similar to how you do in real life reading books and reading or watching “How To” videos and articles on the internet to learn about a new skill, industry, or craft like marketing or copywriting for instance.
The more time you invest, the greater your experience and hopefully your skill, and just like how in real life your resume builds up, you unlock higher and higher paying jobs based on your skill level and accolades; In video games, specifically RPG games, it is the exact same.
This entire methodology however is simplified for children of all ages to play, and that is where the genius of game theory applies to building easy to execute business plans that anyone can follow to achieve wealth and rapid growth, while at the same time avoiding many of the pit falls and traps that kill motivation and businesses before they have a chance to truly thrive in the world.
So what is so genius about this “game theory” I keep referring to?
It is the very categorization by gaming companies and how they layout objectives in such a simple and intuitive way that a child as young as 6 years old, can recognize and make not only the correct decision, but also achieve taking the shortest path to success if they know only the starting point and the desired end result – that is so absolutely genius.
“The definition of genius is taking the complex and making it simple.” – Albert Einstein
As Albert Einstein says, genius is in the simplest of practices, but the irony is that many are mislead by gurus pushing complex solutions to create the illusion of authority and prestige, and as a consequence (even those of you reading this) will overlook simple executable systems that all age ranges and backgrounds can follow, because their simplicity makes you so wary and cautious of their efficacy because of your prior conditioning to look for complex solutions over those that simply and directly solve your problems.
This symptom of being conditioned to only give attention to complex solutions, is a corrosive dogmatic ideology that has created a disease I like to call “analysis paralysis” amongst every day people and especially entrepreneurs and business executives of whom I coach with great frequency, to help recover from this metaphorical paralysis that can cost millions or worse – their business.
So in order to help you now, to help you understand the value of the solution I am about to outline below, you have to consciously make a single commitment to me while reading this, you have to take a deep breath and blink three times.
And while I could go into the psychology as to why this will help you remember what I am about to say, I will keep it short – you have been reading this long article of text, straining your eyes, while constantly both consciously and subconsciously connecting different phrases and key points made above against your wealth of personal life experiences to determine how well they either do or do not relate to you. You do this in order to determine if you can exact true actionable value in this post that will help you get ahead or solve a problem – all actions which naturally stress you out and lessen your attention span.
We, humans are natural problem solvers with an innate desire to win.
So by a simple micro-commitment to your future, such as blinking three times to give your eyes a short break and taking a deep breath (which you may or may not have noticed you have decreased the frequency and depth of your breathing when you started focusing on this article,) will all help combat the stress chemical (cortisol) in the brain, and increase overall retention. After all, the classes you were likely best at in high school and perhaps college (if you attended), were the classes you had the most fun in. Where you smiled and laughed the most, both two textbook reactions that release serotonin and dopamine (the happy chemicals) that kill cortisol (the stress chemical) and help you not only narrow in your focus, but also greatly retain more information.
Fascinating, right? Now STOP!
Pay attention or everything you have read to this point will vanish and be forgotten in the void a thousand new experiences, you are bound to experience today. HOWEVER, if you are committed to making a positive change in your life, if you are committed towards your future success, get closer to the screen, stop skimming the text and read WORD by WORD, for I fear if you do anything else, you may miss the simplicity of the solution I am about to provide by your haste to get to the end.
Each word I use from here on out is carefully crafted and I implore you to re-read not only the following section but the entirety of this article again, and then in the company of friends, to thoroughly retain and then talk over the strategy covered until YOU fully understand – this is for YOU – not THEM.
Step 1 – Start with the end in mind, but leap with clear conscious where others misguidedly step
In game theory and in this article, I gave you a glimpse about the depth of the topic we would dive into at the start in order to prepare you for the next set of information and the next and so on. In game theory, this is no different than you having a basic skill such as typing on a keyboard, which aids you in being able to complete more complex tasks such as navigating the internet, blogging, copywriting, and more. Every bit of prior information and experience, unlocks the next opportunity.
For those of you feeling numbed by the common sense above, thinking “of course you need to know how to type before you can navigate the internet” you have already failed this lesson. For you could never type and instead use speech or any variety of inputs such as a simple computer mouse to complete the task… and this is where you need to kill past prejudice about the simplicity of things, to allow for the genius of game theory come to life.
Having a firm and CLEAR understanding of where your starting point is (where you currently are now in your life at the time of reading this), and the resources that are available to you like money, time, and assets in the form of experience or relationships that you can withdraw from ( know that every relationship is like a bank account that can go bankrupt ) for any of the prior mentioned resources, and MAPPING all of these resources out before you, is the single most IMPORTANT action you can EVER do because…
It allows you to identify your ORIGIN, ground zero, your base, the lowest point at which you will ever be if you are truly investing in yourself and have already started taking notes with a pen and paper by this point of the article.
You need to write down, all of the resources I mentioned above, how you spend your time, your income, the valuable assets you have from the device you are reading this on, to your car and any other miscellaneous valuable things in your possession including junk which could be repurposed ( this list will be LONG ) and any valuable connections, etc.
STOP! Remember how I said genius is in simplicity?
Why are you falling into the SAME TRAP of pursuing complex solutions?
Consider for a moment, how can you know what is valuable or what you should write down when you DO NOT EVEN KNOW YOUR GOAL?!
I gave you a NEW PROBLEM disguised as a solution that you believed would advance you closer to your GOALS, without giving any context as to what is considered valuable. Subconsciously in your innate desire to win and solve the problem, you already started thinking of things – or worse, already committed to writing them down without knowing the END GOAL of why you are writing anything down to begin with.
Again, and this is the last time I will test you, as any room for future confusion will only hurt your ability to learn what you need to from this experience, you need to LISTEN and become a student. Kill any and all form of ego, pride, and status you believe you have – only through abandoning those distractions will you reveal your ORIGIN and with complete and total CLARITY, understand that you are truly at the STARTING point and no closer nor farther away.
It is incredibly important that for the purpose of the remainder of this article you think about nothing else but YOURSELF and reflect on everything I will say in the context of where YOU want to go with YOUR LIFE in the context of the two following questions :
What fulfills YOU, makes you HAPPY?
Who do YOU want to be in the FUTURE?
Take your time to answer both of these before continuing to read the remaining steps to understanding the genius of game theory and how to apply it in the context of YOUR LIFE, because any LACK OF CLARITY will cause you to misstep, instead of take the actions that will progress you by LEAPS and bounds closer towards your goal.
Once you have a CLEAR idea of what the answer to both of these questions is, write them down. It doesn’t have to be organized in any way, it doesn’t need to be even in complete sentences or even words at all, it can be in any form that makes sense to YOU. Remember, this is not for others, this is for YOU and how YOU hit your life goals.
Once you have your answers written down, a FUTURE is created. Now we can get to work – as you now have both pieces that are NECESSARY to successfully utilize game theory to it’s fullest extent as I have to achieve success.
You have an ORIGIN and a DESTINATION, the two points that even a 6 year old can connect the dots between to find the shortest path.
Remember how I said ego, pride, and the status you believe you have would only serve to distract you?
Do any of those things truly matter if a 6 year old is on the same playing field as you at being able to connect the dots between two points?
That is why I told you, to be a student, a BLANK SLATE, as are children who are still eager to learn how the world works.
Now get ready for the GAME part of the theory.
Final Step – Work Backwards From Failure
This is how NASA put a man on the moon, they used game theory, defining the two points above, to discover their ORIGIN and their END POINT, and then proceeded to work backwards from failure.
Luckily, achieving your goals is likely easier than putting a man on the moon. If what you are about to read is properly followed, you will learn the system by which even NASA and the billionaire elite operate, as well as 6 year old children who all realize that FAILURE is only the temporary status of a MISUNDERSTOOD dependency of SUCCESS.
Consider for a moment, you have both the INPUT and OUTPUT of a PROBLEM, does it matter what you put in-between as long as the ORIGIN equals the DESTINATION in the end?
If I have a desire to make 382.18 equal 3,000,000 does it matter whether I use multiplication, division, addition, subtraction or any other process in-between to make the numbers equal one another in the end?
And when you realize how powerful that concept is, you will have fully grasped the power of game theory and how anything becomes possible for anyone with the willingness to UNDERSTAND that FAILURE is only a TEMPORARY status of a MISUNDERSTOOD dependency of SUCCESS.
To put it plainly, the secret to success is not wealth, money, status, or power – it is through finding fulfillment through understanding failure.
It may take you a few years to fully grasp that last statement, but if you know the ORIGIN and the desired DESTINATION of any given problem, then all that’s left is to work backwards from failure.
Pay special attention to what I am about to say next.
Most people when they start a project, they just dive in and try to build as they go versus looking at the entire landscape to see where the points of resistance, obstacles, and death traps are.
DO NOT BE ONE OF THOSE PEOPLE!
Furthermore, most business owners and consultants tend to create roadmaps for businesses from the ORIGIN, however this is an incredibly TOXIC and limiting approach to scaling any company.
Consider this, if I asked you how to build a $100M million dollar company right now, would you know which questions to ask yourself and which actions you should do first in order to have the GREATEST IMPACT for the LEAST amount of capital or resources?
No, because you are thinking from the BOTTOM UP, you essentially are forced to think small because you are likely looking at your available resources and going “what can I initially build with X tiny budget to make more money so I can afford the next step”.
And just that question alone, can create “analysis paralysis” where you are so caught up in trying to make the right decision with what little funds or resources you may have, that you unintentionally stress yourself out as a result, and make rash emotionally clouded decisions.
However, if you follow game theory and instead worked BACKWARDS from your DESTINATION/GOAL, and repeatedly asked yourself the question of, “What ways can I achieve this?”, then instead of having to constantly try and figure out what the next step is or even beat yourself up whether you are asking the right question, all you have to do is continuously list actions that are necessary to achieve the last step.
You solve for failure.
To achieve this GOAL, I can do A, B, or C action to get there, and to A,B, or C action, these are the things I need to do in order to make sure those happen, and so on and so forth. You KEEP DOING THIS until you can not break down the dependencies (requirements) of any one action any further.
And without you even knowing it, you will have discovered that the actions that are all listed at the very bottom of what will look like an upside down tree, have become so granular and simple, that any one of them have become STARTING points, that all lead to your DESTINATION.
Do not be afraid to spend a week or more doing this, it is by far a lot more efficient and smarter to spend a day to sharpen your axe to cut down a tree in a few short swings, than spend an entire day hacking away at a tree with a blunt axe.
By the time you get done, it should look like a really large triangle of sorts, with rows that have the least amount of steps at the top and dozens if not hundreds of steps or actions on the very bottom row.
Now, you might consider you are done and that you have the most thought out business plan in the world and there is no possible way you could fail, and while you will certainly out perform others who do not plan, still have skipped an incredibly important step.
You haven’t written down what any of these actions will COST you in terms of time and money.
You likely don’t want to retire and start living your dream life at 65, when you’re so old that you can break a hip riding a jet ski. So now the question becomes, which path will get you to your DESTINATION the fastest for the least amount of time, money, and effort?
Right now, just by looking at the web of possible futures you have created for yourself there is no context or way of telling which path is the easiest and which one will cost you the most or stress you out the most.
What you will read next, is the MOST IMPORTANT step of game theory, and if followed incorrectly will render everything you have done up until this point useless.
In order to add context to this massive web of possible actions and steps before you and to make the entire thing so easy to understand that even a 6 year old can answer the question of “Where do we start?”, we need to add two values.
The first, the time it will take to find and have SOMEONE ELSE do that task.
The second, the amount of money it will cost to have SOMEONE ELSE do that task.
Consider for a moment, what is the #1 trap you hear most entrepreneurs and business owners falling into?
That they get so caught up IN their business instead of ON it, right?
So why would I have you write down the amount of time or money it would cost YOU to do any of the tasks that you have written out?
If you don’t know the time or cost it would take to do a task on your decision tree, ask someone who would know, utilize your network. If you do not have someone in your network, jump on LinkedIn and look up people who are in positions at companies who can.
Make educated estimates, but do not GUESS.
The goal of game theory is to give you the shortest executable path to achieve your end DESTINATION/GOAL and to answer the question that has probably been nagging in the back of your mind of “Where do I start?”.
Once you have filled out the answers to these two questions above for every action you have in your decision tree, have likely made all of your friends feel like you’ve fallen off the deep end and become some mad genius – the real fun starts.
It is time to find the shortest path to success.
You have thousands of ways you can succeed, thousands of ways you can solve the problem of how to get from where you are now to where you want to be, and there is NO WRONG ANSWER, just a series of shorter and longer paths that will get you there.
It’s time to get out a blank notepad and a calculator and get to work. Start adding up which path will take the LEAST AMOUNT OF TIME AND MONEY to get you to your desired end DESTINATION.
Sound like a lot of work? Work smarter, not harder.
Do not calculate paths from the bottom up, start from your DESTINATION and then work backwards yet again. Only follow the path that has the SMALLEST time and monetary commitments, and repeat until you get to the end.
I suggest that you highlight this path as you go in green, as this is the SHORTEST possible path. When you reach the very last action at the bottom, which should be the easiest action you can do today to start on the path of SUCCESS, you have officially found your point of ORIGIN.
In doing everything above, you have literally created a roadmap and system so simple, that if you were to show a 6 year old, they would be able to follow it, and in doing so you have freed yourself from every possible entrepreneurial trap and mental block that would ever get in-between you and the future you are trying to create.
As a consultant, public speaker, and as a serial entrepreneur myself, the greatest barrier I have found that prohibits people from achieving any form of success, is that they (especially business owners and executives) mistake action for progress.
By following game theory and the exercise above, you’ve fundamentally done what 99.9% of people in this world have failed to do. You have predicted the future.
It sounds wild, but in life nearly every person you meet, never considers the consequences of their actions beyond any immediate sense.
That is why 99.9% of people happily exchange time for money, they wake up and go to work because the immediate result is money.
They are too distracted or stressed by relationships, money, how they look and what people think of them, that they never take a moment to step back and consider if the actions they are doing each and every day lead to any true progress. That is the cause of every major world problem.
There isn’t a single school in the nation that teaches you to THINK like this article does. They all teach you to REACT, instead of carefully predict each move you make with calculated precision.
Following the traditional way of thinking will make your life progress no differently than if you were to have a single bow and arrow and fire it with all your might, only to then spend time chasing down the arrow (the direction of your life) to fire it again, only to end up wherever it is that you end up.
Whereas game theory and methodology that I have explained above will allow for you to accomplish each and every desire you ever have in this life.
It is like having that same bow and arrow, but having a clear and defined target to aim for. Instead of exerting all of your effort and strength into aimless progress, your life becomes a series of precise and calculated accomplishments, that all line up to the culmination of the ultimate goal in life – fulfillment.
Whatever you seek in life, whether you seek to create multiple multi-million dollar businesses as I have, to travel the world, to be present with friends and family, or to press the boundaries of human ability or imagination, the drive you have to achieve that goal, the thing you are seeking is called fulfillment.
No book, nor article, nor advice by any “guru” has ever come as close to answering how to achieve the true success or fulfillment as well as game theory does.
This is not just a theory, it is act, the dedicated craft of predictive thinking that is not taught in universities or schools, nor by the internet’s most followed influencers nor business gurus, but the one trend you will find amongst all billionaires and top performers of any industry or craft, is that they all do it.
None of their actions are by chance. Each decision is carefully crafted to set themselves up in the best possible position to achieve the next goal.
If I can give any more of my parting wisdom in this post than I have already, it is that anything easily earned is never truly valued. Our goals are our goals in life because they are hard, because they are worth earning. If they were easily obtained, we wouldn’t task ourselves with trying to accomplish them for they would have no value to us.
The true secret of success, is that success isn’t about having a lot of money, it is about finding fulfillment, a sense of purpose and meaning and pride, in every action you do.
How could you not be happy with a life like that?
A life where you never regret any decision?
That is the true meaning of success, the pursuit of happiness.
Utilizing this way of predictive thinking as I have outlined in the article above, will help you diagnose any problem you have in your life, allow for you to achieve anything you can imagine, and the only limitation of what you can achieve or become in this life, is the belief that you can.
This is the very process I go through with all of my clients, business partners, managers within my companies, and entrepreneurs and executives I coach at private masterminds that I frequently host.
Now that you have the keys to success, and the very blueprint for what has helped me become a multi-millionaire and hit $3M in 15 weeks with my latest company (as was the original title and reason why you clicked on this article), what will you do with it?
Will you study this article and use it to achieve your dreams?
Or will you let life’s distractions distract you from this little gem and will everything you read fade away in time with life’s every day events?
Nobody in this world will ever care about your dreams coming true, so if you don’t make them real, who will?
Thanks for reading!
I can’t wait to see how you apply game theory and this model of predictive thinking in your own life, and if you understand the importance of immersing yourself in the right environment and people, and want to immerse yourself deeper in a culture of select people who think this way, then you can use this very theory to figure out how to get ahold of me and become part of the community of people I surround myself with.
Don’t worry it’s not that many steps to achieve success there 😉 I’m pretty easy to get ahold of…
5 Non-Negotiable Things Millionaires Do Every Day
No matter how busy you are, if you’re an entrepreneur, there are some things you should aim to do every single day. With that in mind, there are some habits that millionaires do on a daily basis that you can adopt in your days.
Below are 5 non-negotiables to include in your daily routine every single day:
1. Reviewing Your Goals
Every morning successful people review their goals to keep focused on what they are waking up for; so they can align their tasks for the day with their goals. Viewing your goals means that you have to write them down first so you’re clear on what you want to achieve.
Looking at them only once a week or once a month isn’t good enough because you will lose focus easily since there are many distractions in this day and age. Writing down your goals for the day and viewing them regularly is a good habit to form. When you’re going to set your schedule for the day and have your goals in front of you always ask yourself, “Will this task get me closer to my goals?” If not, then perhaps you shouldn’t be doing it at all.
“Review your goals twice every day in order to be focused on achieving them.” – Les Brown
2. Completing Your MIT First Thing
MIT stands for Most Important Task. This is the task that has the greatest impact on your bottom line and propels you dramatically closer to your goals. This can change throughout your life as your goals change or you and your business go through different stages of maturity.
There’s an important thing to note here, doing your MIT first thing after you wake up and after your morning routine is essential, as you never know what distractions could come up throughout the day. It also keeps you productive since after completing it you will feel fulfilled knowing that you have completed the most important task of the day.
In fact, in most cases, completing your MIT of the day in the morning means that you could do whatever you want for the rest of the day if you choose to do so.
Learning isn’t optional if you want to keep growing throughout your life. Surely, you wouldn’t want to stay in the same spot where you are right now for the next 10 years would you?
Learning is not about just reading books. In fact, many millionaires consume their knowledge through audiobooks on fast speed so they can consume more in less time and during a commute. It’s no wonder audiobooks have become more popular in recent years.
Nonetheless, this isn’t about audiobooks or physical books. It’s about not letting your hate for reading that most people have stop you from learning and growing. You can be creative about the way you consume your knowledge. Ideally you want to spend at least 60 minutes per day learning and growing your mind so you can enhance your skills and creativity to do different things.
4. Physical Wellbeing
If you want to be a high performance individual then you must take care of your body. The last thing we want is for your body to fail you when you most need it. Be careful about what you put into your body and make sure you are active throughout the day to keep your energy up.
One of the ways I’ve found to be helpful to keep your energy up throughout the day is to jump around, do some jumping jacks or some pushups whenever you are feeling a bit low on that energy.
Exercising 2 or 3 times a week is good, yet that’s not what we are talking about here. What I’m talking about here is just being active everyday, whether it’s a rest day or not. You can go out for a walk or do something light each day.
“Training gives us an outlet for suppressed energies created by stress and thus tones the spirit just as exercise conditions the body.” – Arnold Schwarzenegger
5. Viewing Your Finances
Yes, everyday have a look at your bank account. If it depresses you to look at then perhaps that’s something we need to work on, don’t you think? Not looking at them isn’t the solution, it’s just trying to pretend the problem is not there. The point of looking at your finances is similar to when you look at your goals, except with one slight difference.
When you look at your finances it’s not only to keep you focused on growing them, but also to keep track of how you’re doing financially and whether they’re getting better or worse over time.
You can act successful and pretend your business is doing fine but your finances never lie. By looking at your finances you’re giving yourself a reality check and you’ll be able to know if what you’re doing is working or not.
Remember to focus on your daily goals, complete your most important tasks, learn every day, take care of your wellbeing ,and review your finances to ensure you’re progressing every single day.
Which one of these 5 non-negotiable routines resonated with you the most and why? Let us know your thoughts below!
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