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7 Ways Joe Cross Started A Global Movement And So Can You

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One of the things that motivates me is speaking with people like Joe Cross, who I recently interviewed. He is most known for making the documentary series Fat, Sick & Nearly Dead, which has now been seen on CNN, Netflix, Channel 9 Australia, and on UK Television BY MORE THAN 20 MILLION PEOPLE!

The global movement that Joe has created now see’s his website (rebootwithjoe.com) getting over 600K of unique views per month, 700K of Facebook followers, 150K of Twitter followers and 50K of Instagram followers. This interview taught me so much about success, and Joe is a real down to earth, genuine guy but also an amazing serial entrepreneur at the same time who has had some hits and some misses.

Before he got into the juicing, in 2008 he sold his very successful company BrokerOne, which was the largest futures brokerage firm in Australia at the time. Not only has Joe built his own businesses but he has also helped other entrepreneurs in the fashion industry like Kit Willow and Thakoon Panichgul (made famous my Michelle Obama) with creating success and wealth.

The highlight of Joe’s career has been creating a global movement through his documentary “Fat, Sick & Nearly Dead,” and I am now going to share with you the seven ways that Joe started his global movement and how you can do the same.

 

1. You must portray yourself in the right way

To build a global movement, you must be true, honest and transparent to your audience. You can’t think about your movement as a crowd you have to think about them as individuals.

When Joe makes a movie or writes a book, he thinks about the person sitting in their living room in Indiana watching his documentary or the person in London sitting in a park reading his blog.

“Crowds are dumb, but people are really smart”

People are pretty good at telling when something is not real, and we have all seen the backlash that can happen if you are not genuine.

To be able to attract people to your audience, you need to be consistent with your messaging and admit when you are wrong. This comes back to the age-old philosophy of learning from your mistakes and not letting them happen again.

 

2. Tell great compelling stories

Joe believes that the world is quite binary. You’re either awake or asleep, dead or alive, male or female, healthy or unhealthy, broken or not broken. Only you know if you are broken and some people drift in and out of being broken, some people are never broken while others are just broken all the time.

When it comes to story telling Joe has the same binary view that you can either tell a story or you can’t. You either have the gift, or you don’t. Running fast is a good example; some people can run fast while others like Joe are slow and no matter how hard he trains, he will never be fast.

The same goes for telling a story, if you’re good at it you have to work on it, and you have to be aware. When you’re telling your story to an audience, you have to be fully conscious and aware.

You need to be able to pick up every bit of sensory information from the audience as to whether you’re telling your story too fast or too slow, whether it’s funny enough or not and whether you are waffling too much. These things all come naturally to a good storyteller and if you’re not one of these then keep your stories short. Don’t try and be long winded because it won’t work, and you will turn people off.

“Know if you’re a square peg and go into a square hole, don’t be a square peg trying to go into a round hole”

 

3. Work out the best medium for your movement

Joe doesn’t believe that there is necessarily a best medium to build a global movement; he says it’s more about what your message or story is as to which medium will work best. For Joe, he found that documentaries were the best way to show the journey he had been on, and he honestly believes that documentary making chose him.

Joe describes the medium of documentaries as documenting reality, which was exactly what he was doing with his story. At the time Joe was making his documentary, the amount of people that knew him and the subject of juicing was not enough to do a television series, so a one-off documentary made the most sense.

One challenge of making a documentary is that you need the money although Joe says that it’s better not to have too much money. The more money you have to make the documentary, the more mistakes you make. Sometimes having no idea what you’re doing (Joe had no experience) can be both a benefit and a hindrance.

The lack of experience was a benefit for Joe because the subject of juicing hadn’t really been done before. On the other hand, the lack of experience could have been seen as a hindrance. One mistake that Joe admits to making was editing the first documentary very early on before the filming was complete.

This led to an increase in costs because the editing team / postproduction team began editing things and then the direction of the documentary would change, and the parts they edited were no longer needed. The other mistake he made was hiring too many people for each part of the film.

Joe Cross - Documentary Making TipsOn his later films, Joe learned to finish all the filming first before trying to edit anything. The lack of experience on the first documentary was also very helpful because Joe trusted his gut instinct and decided to go and follow one of the character’s stories for a large part of the film.

When he made this decision, the filming had already been completed and so they had to come together again to start filming. The monetary costs of that decision were quite high, but Joe’s lack of experience paid off because the audience loved the outcome.

In the first few years of the documentary process, there was no income, the income only started in 2011 when the movie launched officially and revenue started coming in from Netflix. The risk of choosing documentary making to build your global movement is that once it’s ready to pitch, Netflix (the monopoly player in the space) could say no to showing your film.

Even if they say yes, there is a chance that people don’t watch it which could result in you not being able to recoup the production costs. Still, if the story or message is good, documentary making is a great risk to take, especially as the cost of filming equipment has fallen since Joe’s movie was made.

 

4. Monetise to keep building the movement

Knowing why you want to build a global movement is really important. In Joe’s case, he didn’t start his website RebootWithJoe.com for money but what he eventually realized is that to keep it going he needs to generate money from it.

There is nothing wrong with trying to monetise your global movement as long as you are open and transparent about the way in which you go about it. Monetising an audience is relatively new to the average entrepreneur or startup but for the old giants in radio and television, it’s been around for years.

If you have some advertising on your site, people don’t pay for that, so it allows them to get some value for free as well as providing you an income at the same time. Most things are free on Joe’s website; it is only when someone wants a juicer then they might click a link on the site that takes you to Amazon and then Joe gets an affiliate fee.

When people know they are getting something like a book, an app, a personal consultation or a coaching session, they are usually happy to pay for that. It’s all about your value proposition and being very clear about what you’re offering.

You want the audience to say to themselves “I’m getting a lot for free on this site like inspiration and education, if I want to go to the next level then I need to pay for that.”

This concept is not something that is difficult for people to understand.

 

5. Leverage social and listen to Joe’s tips

To get on Netflix you have to have made good content in the first place, there’s no real magic secret to that. Once you go viral on Netflix, and you are going into millions of people’s homes, it’s not difficult to see your social media following explode.

There are Instagramers that have millions of followers because they’re good looking and wear tight pants, but you can’t measure that audience to one that is a business and generates income like Joe’s. The reason for this is because the followers of those Instagramers are often very young and don’t spend any money.

Try not to get too caught up in the numbers of followers too much but focus on the transaction level of each member. Focus on whether you are offering services and products that your audience are finding beneficial and willing to pay for. If they are beneficial, then they will tell their family and friends and you will have a sustainable business.

To use social media effectively you need to be focused, true to the story you want to tell, transparent, and not take sides in an argument or get too political. Another one of Joe’s tips is to stay clear of alienating people and be as inclusive as you can with everyone.

There are times when Joe could post an incredible photo of himself doing something amazing in the world that very few people could ever get to do, but he’s reluctant to post photos like that. The reason behind this is because there is no benefit of showing a photo of yourself in a private jet somewhere.

If you think of each audience member individually and picture them sitting on their couch at home looking at your photo, ask yourself, would they be able to get inspired or learn something from your photo? Some people use social media to say to people “look at the great life I have.”

Instead, use social media to show inspiration and if you see a beautiful beach somewhere then post that because that’s nature, and that’s motivating. Be careful about being too material. There are times when it’s appropriate but most of the time you should shy away from it if you’re trying to build a global movement.

“Most people would love to have their life be as good as their Instagram page – be real”

If you’re following someone on Instagram that makes you feel less of a person or insecure then unfollow them. Keep building your movement and don’t bring those types of people into your world, as they will distract you from your vision.

I asked Joe why he has so many raving fans and ambassadors, and he said to me “it’s simple Tim, they have drunk the cool aid (juice) literally.”

“When people make huge changes to their life, and they’re not Fat, Sick & Nearly Dead anymore, and they’re not broken and have their life back, they become your ambassadors automatically without you having to do anything.“

Joe doesn’t take any credit for people’s transformations and sees them as having made the changes themselves – he is just the catalyst and inspiration. While building your global movement, have a think about how you can have a similar reaction and change people’s lives in some way.

If you get this right, then you will have the same power that Joe’s movement has had and the raving fans will be attracted to your audience.

 

6. Partner with someone who’s part of the story

Partnerships don’t work when either party is benefiting a lot more than the other. In the case of partnering with a juicer company like Breville, Joe chose them because they were part of his story and were used in the movie, so it kept the story real.

He also liked them because he’s Australian, and they are an Australian company. To sum up, the partnership simply aligns with Joe’s beliefs and message – simple.

“Partnerships work when both sides have a good deal”

Getting the attention of a potential partner is quite straightforward these days. If there is a partner that aligns with your movement and you want to get them on board, do what Joe did, start to post photos of their product or service on your social media.

For Joe, the process of doing this led to Breville asking him to come and show a pre-screen of his documentary to their staff, and then when they were able to see an increase in sales for a few months after the movie was released, the partnership became an obvious next step.

“The key is to be able to prove to the partner a little bit of benefit or traction first, before making any formal proposal”

Woolworths were also involved with Joe’s movement, and they sold his Reboot Your Life juice in their produce section of all their supermarkets. Joe took a different approach with them and made contact with a board member of the company, who then introduced him to the Head Of Produce at Woolworths.

The obvious link for Woolworths with what Joe was doing was that he was encouraging people to change their life through juicing, which resulted in an increase of produce sales. (Note that Reboot Your Life juices are no longer available.)

 

7. Expand your movement through public speaking

A great way to build your global movement is to do some public speaking. Public speaking can have a major impact on delivering your message, but it’s also the thing that people fear most. Try and implement the below points that Joe recommends and you should be fine.

Joe Cross Public Speaking About Juice– Remember that people have come to see you speak and they have given up time in their life. They could be doing other things so because of this; they will usually be respectful of you from the start.

– It’s very easy to become nervous or insecure if you’re talking about a topic that you don’t know much about or are not passionate about. When you know your subject well, you can speak from a position of authority. People are not coming to hear about something you don’t know about; they are coming to hear about how to change their life for the better and get more out of life.

– To start out, it’s best to talk with no microphone because this can sometimes be off putting if it’s your first time speaking public. When you speak in front of larger crowds, and you get a reverberation back from needing to use a microphone, you just have to mentally try and get over that, and it can take time. When you’re talking to a few thousand people you will still get nervous and that’s okay, most people are the same.

– Speaking without notes can pose a challenge if you lose your train of thought. One tip that Joe learned when this happens is to be honest with the crowd and tell them you have lost your train of thought. Say something like “I have actually forgotten the next thing I was going to say,” this will give you time to recover rather than trying to think in silence in front of an audience.

– Before the stepping out onto the stage try taking deeps breaths, drinking heaps of water (stay near a toilet), having a peak at the audience through the curtain, and thinking to yourself that it’s all good, this will help keep your nerves under control.

 

***Final Thought From Joe***

Perception is a big thing and leading a movement is about steadying the nerves and competence. There are four things that Steve Job’s says you need to be successful, and Joe says they are the same four things you need to build a global movement:

  1. You need to be able to take risks and put your money where your mouth is
  2. You have to be really passionate about what you’re doing
  3. You have to be able to make huge sacrifices
  4. You need a lot of luck (you can’t control this one)
Left: Tim Denning  Right: Joe Cross

Left: Tim Denning Right: Joe Cross

Joe is currently filming his brand new documentary “Little Humans” which will be available next year, but in the meantime, check out his website RebootWithJoe.com to find out more about his story and how you can change your life.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship. You can connect with Tim through his website www.timdenning.net

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Success Advice

Positivity & Self-Ownership: Your #1 Factor for Success

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Leaving a reliable 9-5 job and risking a steady, biweekly paycheck to live out a dream and pursue a totally different lifestyle can be terrifying. However, there is no reason to fear, aspiring entrepreneur!

All successful entrepreneurs understand a few simple principles that enable them to achieve their goals, including how positivity along with taking ownership and accountability for your attitude, actions, and outcomes play a major role in your success.

The Power of Positivity

Never underestimate the power of positivity. Thinking positive thoughts, embodying a positive and healthy lifestyle, and reciting positive affirmations everyday enable you to tap into a higher level of your subconscious.

This is in line with the law of attraction, which says we attract into our lives what we manifest and put our energy into. You attract the energy that you put out into the universe, so the more positivity you put out, the more positivity comes back.

Here are some examples of positive affirmations that are meant to promote success:

  • I have the power to create change.
  • I refuse to give up because I will succeed.
  • I deserve the best and I accept everything that has happened up until now.
  • I am unstoppable and I will achieve all of my goals.

Replace your “I can’t”s with “I can.” Replace your “I won’t”s with “I will.” Speak positive things into existence, and watch your life turn around and have those positive thoughts come about. When you make the effort to make a positive change, the universe will conspire to help you succeed.

What Does It Mean to Be Accountable?

Accountability means to take responsibility and accept ownership for your actions and decisions. This means that you are responsible for the fate of your business. Do you feel that things aren’t taking off as quickly as you originally hoped? Work harder. Not selling thousands of products? Sell harder. Don’t have enough clients? Conduct more cold outreach. Keep your word.

Set goals and intentions and follow through with them. Be responsible and hold accountability for your actions. When you accept responsibility for your actions, you’ll feel rewarded when things work out, and you’ll close more deals, sell more products, and your dreams will come true.

“The price of greatness is responsibility.” –  Winston Churchill

What It Means to Take Control of Your Life & Business

In order to take control of your life and the fate of your business, you must understand your purpose in life and be willing to fulfill that purpose. It’s not enough to only desire a certain lifestyle.

You must stay true to what you really want to do in life. This means that you are mentally prepared to take on everything you need to in order to succeed. You follow strict self-set rules and guidelines that will help to keep you on track toward those dreams and goals. You don’t give up.

You keep going when things get tough, and you never see failure as an obstacle. You aren’t discouraged. You accept minor bumps in the road on the way to your destination, because you know you will ultimately reach your goal, and you won’t stop until you get there.

Here are three factors that personally helped me succeed:

1. Becoming more organized

Prior to organizing my tasks and goals, I was just flying by the seat of my pants and wondering why I wasn’t progressing at all. That’s because I didn’t have a set direction.

Becoming more organized helped me to prioritize what needed to get done in order to grow my business to the place where it’s at today.

2. Starting my off my day with positive affirmations

Positive affirmations are more powerful than you may believe. I started each day reading and reciting a quote that was positive and inspiring in nature, which exponentially increased my motivation and mentally prepared me to take on each day.

“Make each day your masterpiece.” – John Wooden

3. I developed long-term goals and stuck to them

Instead of working every day toward the unknown, I decided to set long-term goals. The kicker in helping me stick to these goals was creating smaller milestones that kept me on track and focused which gradually led me up to the ultimate goal.

Although I recognized that the ultimate achievement (of growing my business) was still at hand, my behavior was reinforced by a consistent sense of accomplishment upon completing these smaller goals.

If you are willing to stay focused, motivated, commit the time, effort, and energy toward reaching your goals, and you truly believe that you can and WILL achieve them, then there is nothing that will stop you in your path toward success.

As William Earnest Henley’s famous poem “Invictus” states, “I am the master of my fate, I am the captain of my soul.” You are the master of your fate and the captain of your soul. Once you wholeheartedly believe this, then you will harness your true power, unlock your full potential, and begin to live out your truth and reach the level of success you’ve always dreamed of.

What is success to you? Let us know in the comments below!

Image credit courtesy of Twenty20.com

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Success Advice

The 3 P’s of Irresistible Leadership: Passion, Persistence, and Panache

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If any of you reading this have ever studied the theoretical underpinnings of leadership, you will have come across several theories such as the great man theory and charismatic leadership theory. Over the decades, leadership has evolved more from an art of telling people what to do to that of subtle influence, suggestion, and rendering by example.

In my new e-book “High-Octane Leadership: Pole Position Performance,” I mentioned that the goal of the manager is to create followers, but the goal of a leader is to create new leaders! This is a relatively new concept in leadership! There are many new and emerging micro theories of leadership that can be expounded upon and useful to individuals looking to assimilate a leadership style.

Here are the 3 P’s of irresistible leadership:

1. Passion

No great achievements, no illustrious undertakings, and no works of genius have ever occurred without the infusion of passion. Passion creates connections where none existed before.

Passion heightens the desire in the individuals who have opted to follow, and it has moved individuals forward toward a common vision. Leaders such as Steve Jobs, have to demonstrate a sense of passion in everything. Although his passion could be somewhat subdued, there is no doubt that when it came to any Apple products, he was the number one salesperson, champion, and evangelist.

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz

2. Persistence

For years when I was in direct sales, I had an 8.5 x 11 sheet with a cartoon on it hanging over my desk. It was a crane (that’s the bird, not the machine) who had a frog in his rather ample bill. However, the frog’s arms came out of the side of the crane’s mouth and were clutching the crane by the throat so that he (the crane) couldn’t swallow the frog. Underneath this caption where the words, “never, ever give up!

Leaders persist! They understand that there is always a way to solve the problem. Following this understanding, there must be subsequent action that follows, and this can lead to enthusiasm and optimism!

3. Panache

Leaders are self-confident people. They have systematically developed confidence over the years. In situations where they don’t feel confident, they make themselves feel confident. Confidence is learned. It’s a mental model and a cognitive mindset of how we approach problems.

Leaders understand and know that they will solve the problem before them; it’s not a matter of guessing, it’s a matter of knowing.

“Positivity, confidence, and persistence are key in life, so never give up on yourself.” – Khalid

If you buy the notion of passion, persistence, and panache as attributes of irresistible leadership, the question before us now turns on how do we develop those skills?

Here are a few behaviors that leaders use on a consistent basis to develop new skills:

  • Awareness – Great leaders and irresistible leaders always have their antennae up. They are always looking for ways to improve. They understand that self-improvement is a never-ending process to be embraced, even if the execution of the new behavior is difficult!
  • Repetition – Irresistible leaders practice their new skills. They will practice them in front of their subordinates, their family, and in front of themselves while staring at their face in a bathroom mirror! They understand the way to install a new habit of behavior is like with any habit, repeating it over and over again.
  • Feedback – Irresistible leaders are not afraid to ask how they are doing. And, they are not afraid to hear the answer. They understand that the best answer is that they are doing well but the next best answer is that they are not doing well, instead of not being told about their potential flaw. They understand that input in terms of behavioral awareness is one of the singular most important things one can attribute to leadership performance and style.

Try this: take an 8.5 x 11 sheet of paper and draw three columns. Atop each column write passion, persistence, and panache. On the left-hand side in the margin of the page, write awareness and 1/3 of the page down, write repetition, and then at the bottom one third the word feedback.

Writing solidifies thought, and it is that solid thought that motivates us into action. You will find yourself becoming more aware of opportunities to develop in each of the 3 P’s of irresistible leadership. Document them! Then jot down ideas down about how you can repeat those new behaviors. Finally solicit feedback and document what you’ve heard.

In the span of several weeks you will have developed new and exciting leadership attributes. Continue this new and exciting habit for other leadership development opportunities.

Which one of the 3 P’s do you need to work on most and why? Let us know in the comments below!

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Success Advice

It’s The 50 Things You Do Beforehand That Lead To Your Ultimate Success.

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Oh great, another tricky, dicky headline from that knob jock blogger Tim.”

That’s what you’re thinking, I know.

Well, I love sharing the truth and a lot of the time it doesn’t look pretty. There’s a vision we all have to do something incredible even if we don’t admit that publicly. Incredible, by the way, could just mean raising a family of beautiful children.

The thing is that not having the answers to what that end goal looks like is the best part. Let me explain.

Right now what you see is my blogging career. Before today there were 50 other things that look totally unrelated on the surface.

Here’s how I got to now:

  • Started out swimming as a child then quit
  • Played the flute and then quit
  • Joined a choir, then my voice broke, then I quit
  • Began playing drums then quit
  • Became a DJ then quit
  • Started producing other peoples music then quit
  • Became a successful entrepreneur then quit
  • Trained to be a fitness freak and then quit
  • Became a finance professional then quit
  • Mastered the world of tech and then partially quit
  • Wrote 400+ articles for a blog called Addicted2Success and didn’t quit
  • Published more than 500+ articles on Medium and didn’t quit
  • Published content on LinkedIn every day for a year and didn’t quit

Here’s my point: those last three dot points are what you see now but what you can’t see is everything that came before I started blogging.


Everything you do plays a part in the end result.

While singing in a choir might seem totally unrelated to blogging it’s not. Just like djing and swimming are not unrelated either.

Swimming taught me to overcome my fear of deep water.

Being in a choir taught me what it was like to be on stage in front of people.

Djing taught me artistry and creativity.

The 50 things I did prior that you didn’t see allowed me to do what you see me doing now in the form of blogging.

No matter what you start and stop in life, it will play a part in the 1–2 things that you end up being successful at and hopefully become known for.

Don’t discredit anything that transpires in your life. Every day is contributing something valuable to your future success even if it doesn’t look like it”


Not having the answers is what makes it fun.

If I could tell you right now how you’d get to your ultimate success, it would take away all the fun.

Never in a million years did I expect to become a blogger but here we are.

Getting here has been a load of fun and I still have no idea where this will all lead. Maybe, like Tim Ferriss, blogging could lead me to podcasting. I’ll never know if blogging is my ultimate version of success and that’s the best part.

All of us (including me) are just taking steps forward and learning as we go.

Quit trying to have all the answers because it’s not going to make any difference in the long run.

You can’t predict success all you can do is work your way towards it and earn it for yourself.


Don’t underestimate the ‘art of doing’

I’m obsessed with the doing because it’s the only thing I can control.

I’m reminded daily about the ‘art of doing’ by people who reach out and want to also be known for blogging.

Many of these wannabe bloggers write something but never publish it because it’s not perfect.

Then they finally get the courage to hit publish and the world doesn’t stop and notice their Harry Potter, chart-topping piece of writing. It’s an anti-climax for them which makes them spiral further down the black hole of disappointment.

What these wannabe bloggers underestimate (without sounding too cocky) is that if they repeated the habit of publishing something every day for a year that’d be able to see where blogging could lead.

Hitting publish once is not enough and the first time you do it, it will probably suck.

The only trick for the record that I’ve ever used to accelerate my success in blogging is hitting publish as often as I can and being disconnected from the result. JonWestenberg taught me this.

Even if you fail at something like blogging it will lead you to the next thing and the next thing and so on. Eventually, you’ll find what it is that lights you up and helps you to achieve your own version of success.

Nobody (including me) can predict what that one thing will be. My advice is the opposite of many people out there. Change around your hobbies/passions as much as you like.

Learn something from one field and then move on. While you experiment and switch paths, you’ll eventually find what you’re looking for. I hope you can see that to be true through the story I’ve just shared.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

Are You Really a Leader? 3 Questions That Will Help You Find the Answer

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Being a leader is a lot of responsibility. People look to you to make decisions, direct them, provide support, and get results. A true leader is an amazing presence: a humble yet confident person who inspires those around them.

Unfortunately, a lot of people think they’re leaders, but really aren’t. In fact, according to talent scientist Tomas Chamorro-Premuzic, 80% of people believe they are better-than-average leaders, which is objectively impossible. I see people claiming to be leaders all the time, but they’re all talk and no substance.

What is Leadership?

A lot of the people I talk to seem to think that you become a leader just by having a job managing people. That’s simply not true. Leadership is a balancing act that would make a master juggler impressed.

True leadership involves making sure that there is a happy balance between employees’ needs and the company’s needs. If only the employees’ needs are prioritized, the company won’t be profitable. Likewise, if only the company’s needs are considered, employees will leave.

True leaders have the self-awareness and strategic skills to understand this delicate balance and understand their role in creating those key compromises.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Can You Be a True Leader?

Although there are a number of different leadership styles and theories out there, leadership boils down to a few essentials. Leaders need the emotional intelligence to navigate difficult and uncomfortable situations while being able to inspire others to take action. There’s a big difference between saying you’re a leader and acting like one.

If you want to increase your self-awareness and find out if you’re a leader others can rely on, start by asking yourself these three questions:

1. Do you want to be a leader?

It may seem unfair, but in my experience, the people who make the best leaders don’t necessarily want to be. You only want what you don’t have, and same rings true here. If you want to be a leader then you probably aren’t focusing on the right aspects of leadership.

True leaders are natural trail-blazers, but they don’t set out to lead anyone. People just happen to take note of their talents and confidence and look to the person for advice and guidance.

2. Do you have an original vision, or are you just power-hungry?

Why do you want to be a leader? Is it so you have the final say, or do you have actual goals you want to accomplish with a team? True leaders don’t feel threatened by others—they’re too busy getting stuff done. Leaders typically don’t need to test or confirm their power.

If you think good leaders give directions and just want others to listen, you’ve got it wrong. The best leaders often don’t need to speak a whole lot—they listen and observe, they think deeply, and when they do speak, it’s meaningful.

A true leader acts and others follow those actions because they trust and respect the leader. It isn’t about a power battle or an ego trip. Leaders have a true vision.  

3. Are you willing to do the dirty work?

You don’t get to be a leader if all you do is sit around, give orders, and let other people do the dirty work. Real leaders are humble, and no work is “beneath” them.

They want to know what’s going on at the ground level, and they want to help their people when they’re struggling. If you’re not willing to talk to a customer or back your employee up in a bad situation, you don’t get to call yourself a leader.

“Leadership is a choice, not a position.” – Stephen Covey

Becoming a Self-Aware Leader

How did you do? Maybe you’re not cut out to be a leader. Maybe you are. Maybe you need to work on a few things first.

Real talk: being a good leader isn’t easy. However, becoming a true leader benefits everyone around you and can be extremely fulfilling. If you’re more determined than ever to become the best, most self-aware leader you can be, that’s great news: we need more leaders out there.

What are the characteristics of a great leader in your opinion? Share with us below!

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Positivity & Self-Ownership: Your #1 Factor for Success

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Leaving a reliable 9-5 job and risking a steady, biweekly paycheck to live out a dream and pursue a totally different lifestyle can be terrifying. However, there is no reason to fear, aspiring entrepreneur! (more…)

Cory Young is the founder of BCC Interactive, a Philadelphia digital marketing agency with expertise in expanding businesses through search engine marketing. Cory has 10+ years experience crafting successful customized digital marketing strategies for Fortune 500 companies and small businesses alike.

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Success Advice

Positivity & Self-Ownership: Your #1 Factor for Success

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positivity
Image Credit: Twenty20.com

Leaving a reliable 9-5 job and risking a steady, biweekly paycheck to live out a dream and pursue a totally different lifestyle can be terrifying. However, there is no reason to fear, aspiring entrepreneur!

All successful entrepreneurs understand a few simple principles that enable them to achieve their goals, including how positivity along with taking ownership and accountability for your attitude, actions, and outcomes play a major role in your success.

The Power of Positivity

Never underestimate the power of positivity. Thinking positive thoughts, embodying a positive and healthy lifestyle, and reciting positive affirmations everyday enable you to tap into a higher level of your subconscious.

This is in line with the law of attraction, which says we attract into our lives what we manifest and put our energy into. You attract the energy that you put out into the universe, so the more positivity you put out, the more positivity comes back.

Here are some examples of positive affirmations that are meant to promote success:

  • I have the power to create change.
  • I refuse to give up because I will succeed.
  • I deserve the best and I accept everything that has happened up until now.
  • I am unstoppable and I will achieve all of my goals.

Replace your “I can’t”s with “I can.” Replace your “I won’t”s with “I will.” Speak positive things into existence, and watch your life turn around and have those positive thoughts come about. When you make the effort to make a positive change, the universe will conspire to help you succeed.

What Does It Mean to Be Accountable?

Accountability means to take responsibility and accept ownership for your actions and decisions. This means that you are responsible for the fate of your business. Do you feel that things aren’t taking off as quickly as you originally hoped? Work harder. Not selling thousands of products? Sell harder. Don’t have enough clients? Conduct more cold outreach. Keep your word.

Set goals and intentions and follow through with them. Be responsible and hold accountability for your actions. When you accept responsibility for your actions, you’ll feel rewarded when things work out, and you’ll close more deals, sell more products, and your dreams will come true.

“The price of greatness is responsibility.” –  Winston Churchill

What It Means to Take Control of Your Life & Business

In order to take control of your life and the fate of your business, you must understand your purpose in life and be willing to fulfill that purpose. It’s not enough to only desire a certain lifestyle.

You must stay true to what you really want to do in life. This means that you are mentally prepared to take on everything you need to in order to succeed. You follow strict self-set rules and guidelines that will help to keep you on track toward those dreams and goals. You don’t give up.

You keep going when things get tough, and you never see failure as an obstacle. You aren’t discouraged. You accept minor bumps in the road on the way to your destination, because you know you will ultimately reach your goal, and you won’t stop until you get there.

Here are three factors that personally helped me succeed:

1. Becoming more organized

Prior to organizing my tasks and goals, I was just flying by the seat of my pants and wondering why I wasn’t progressing at all. That’s because I didn’t have a set direction.

Becoming more organized helped me to prioritize what needed to get done in order to grow my business to the place where it’s at today.

2. Starting my off my day with positive affirmations

Positive affirmations are more powerful than you may believe. I started each day reading and reciting a quote that was positive and inspiring in nature, which exponentially increased my motivation and mentally prepared me to take on each day.

“Make each day your masterpiece.” – John Wooden

3. I developed long-term goals and stuck to them

Instead of working every day toward the unknown, I decided to set long-term goals. The kicker in helping me stick to these goals was creating smaller milestones that kept me on track and focused which gradually led me up to the ultimate goal.

Although I recognized that the ultimate achievement (of growing my business) was still at hand, my behavior was reinforced by a consistent sense of accomplishment upon completing these smaller goals.

If you are willing to stay focused, motivated, commit the time, effort, and energy toward reaching your goals, and you truly believe that you can and WILL achieve them, then there is nothing that will stop you in your path toward success.

As William Earnest Henley’s famous poem “Invictus” states, “I am the master of my fate, I am the captain of my soul.” You are the master of your fate and the captain of your soul. Once you wholeheartedly believe this, then you will harness your true power, unlock your full potential, and begin to live out your truth and reach the level of success you’ve always dreamed of.

What is success to you? Let us know in the comments below!

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Success Advice

The 3 P’s of Irresistible Leadership: Passion, Persistence, and Panache

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If any of you reading this have ever studied the theoretical underpinnings of leadership, you will have come across several theories such as the great man theory and charismatic leadership theory. Over the decades, leadership has evolved more from an art of telling people what to do to that of subtle influence, suggestion, and rendering by example.

In my new e-book “High-Octane Leadership: Pole Position Performance,” I mentioned that the goal of the manager is to create followers, but the goal of a leader is to create new leaders! This is a relatively new concept in leadership! There are many new and emerging micro theories of leadership that can be expounded upon and useful to individuals looking to assimilate a leadership style.

Here are the 3 P’s of irresistible leadership:

1. Passion

No great achievements, no illustrious undertakings, and no works of genius have ever occurred without the infusion of passion. Passion creates connections where none existed before.

Passion heightens the desire in the individuals who have opted to follow, and it has moved individuals forward toward a common vision. Leaders such as Steve Jobs, have to demonstrate a sense of passion in everything. Although his passion could be somewhat subdued, there is no doubt that when it came to any Apple products, he was the number one salesperson, champion, and evangelist.

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz

2. Persistence

For years when I was in direct sales, I had an 8.5 x 11 sheet with a cartoon on it hanging over my desk. It was a crane (that’s the bird, not the machine) who had a frog in his rather ample bill. However, the frog’s arms came out of the side of the crane’s mouth and were clutching the crane by the throat so that he (the crane) couldn’t swallow the frog. Underneath this caption where the words, “never, ever give up!

Leaders persist! They understand that there is always a way to solve the problem. Following this understanding, there must be subsequent action that follows, and this can lead to enthusiasm and optimism!

3. Panache

Leaders are self-confident people. They have systematically developed confidence over the years. In situations where they don’t feel confident, they make themselves feel confident. Confidence is learned. It’s a mental model and a cognitive mindset of how we approach problems.

Leaders understand and know that they will solve the problem before them; it’s not a matter of guessing, it’s a matter of knowing.

“Positivity, confidence, and persistence are key in life, so never give up on yourself.” – Khalid

If you buy the notion of passion, persistence, and panache as attributes of irresistible leadership, the question before us now turns on how do we develop those skills?

Here are a few behaviors that leaders use on a consistent basis to develop new skills:

  • Awareness – Great leaders and irresistible leaders always have their antennae up. They are always looking for ways to improve. They understand that self-improvement is a never-ending process to be embraced, even if the execution of the new behavior is difficult!
  • Repetition – Irresistible leaders practice their new skills. They will practice them in front of their subordinates, their family, and in front of themselves while staring at their face in a bathroom mirror! They understand the way to install a new habit of behavior is like with any habit, repeating it over and over again.
  • Feedback – Irresistible leaders are not afraid to ask how they are doing. And, they are not afraid to hear the answer. They understand that the best answer is that they are doing well but the next best answer is that they are not doing well, instead of not being told about their potential flaw. They understand that input in terms of behavioral awareness is one of the singular most important things one can attribute to leadership performance and style.

Try this: take an 8.5 x 11 sheet of paper and draw three columns. Atop each column write passion, persistence, and panache. On the left-hand side in the margin of the page, write awareness and 1/3 of the page down, write repetition, and then at the bottom one third the word feedback.

Writing solidifies thought, and it is that solid thought that motivates us into action. You will find yourself becoming more aware of opportunities to develop in each of the 3 P’s of irresistible leadership. Document them! Then jot down ideas down about how you can repeat those new behaviors. Finally solicit feedback and document what you’ve heard.

In the span of several weeks you will have developed new and exciting leadership attributes. Continue this new and exciting habit for other leadership development opportunities.

Which one of the 3 P’s do you need to work on most and why? Let us know in the comments below!

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It’s The 50 Things You Do Beforehand That Lead To Your Ultimate Success.

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Oh great, another tricky, dicky headline from that knob jock blogger Tim.”

That’s what you’re thinking, I know.

Well, I love sharing the truth and a lot of the time it doesn’t look pretty. There’s a vision we all have to do something incredible even if we don’t admit that publicly. Incredible, by the way, could just mean raising a family of beautiful children.

The thing is that not having the answers to what that end goal looks like is the best part. Let me explain.

Right now what you see is my blogging career. Before today there were 50 other things that look totally unrelated on the surface.

Here’s how I got to now:

  • Started out swimming as a child then quit
  • Played the flute and then quit
  • Joined a choir, then my voice broke, then I quit
  • Began playing drums then quit
  • Became a DJ then quit
  • Started producing other peoples music then quit
  • Became a successful entrepreneur then quit
  • Trained to be a fitness freak and then quit
  • Became a finance professional then quit
  • Mastered the world of tech and then partially quit
  • Wrote 400+ articles for a blog called Addicted2Success and didn’t quit
  • Published more than 500+ articles on Medium and didn’t quit
  • Published content on LinkedIn every day for a year and didn’t quit

Here’s my point: those last three dot points are what you see now but what you can’t see is everything that came before I started blogging.


Everything you do plays a part in the end result.

While singing in a choir might seem totally unrelated to blogging it’s not. Just like djing and swimming are not unrelated either.

Swimming taught me to overcome my fear of deep water.

Being in a choir taught me what it was like to be on stage in front of people.

Djing taught me artistry and creativity.

The 50 things I did prior that you didn’t see allowed me to do what you see me doing now in the form of blogging.

No matter what you start and stop in life, it will play a part in the 1–2 things that you end up being successful at and hopefully become known for.

Don’t discredit anything that transpires in your life. Every day is contributing something valuable to your future success even if it doesn’t look like it”


Not having the answers is what makes it fun.

If I could tell you right now how you’d get to your ultimate success, it would take away all the fun.

Never in a million years did I expect to become a blogger but here we are.

Getting here has been a load of fun and I still have no idea where this will all lead. Maybe, like Tim Ferriss, blogging could lead me to podcasting. I’ll never know if blogging is my ultimate version of success and that’s the best part.

All of us (including me) are just taking steps forward and learning as we go.

Quit trying to have all the answers because it’s not going to make any difference in the long run.

You can’t predict success all you can do is work your way towards it and earn it for yourself.


Don’t underestimate the ‘art of doing’

I’m obsessed with the doing because it’s the only thing I can control.

I’m reminded daily about the ‘art of doing’ by people who reach out and want to also be known for blogging.

Many of these wannabe bloggers write something but never publish it because it’s not perfect.

Then they finally get the courage to hit publish and the world doesn’t stop and notice their Harry Potter, chart-topping piece of writing. It’s an anti-climax for them which makes them spiral further down the black hole of disappointment.

What these wannabe bloggers underestimate (without sounding too cocky) is that if they repeated the habit of publishing something every day for a year that’d be able to see where blogging could lead.

Hitting publish once is not enough and the first time you do it, it will probably suck.

The only trick for the record that I’ve ever used to accelerate my success in blogging is hitting publish as often as I can and being disconnected from the result. JonWestenberg taught me this.

Even if you fail at something like blogging it will lead you to the next thing and the next thing and so on. Eventually, you’ll find what it is that lights you up and helps you to achieve your own version of success.

Nobody (including me) can predict what that one thing will be. My advice is the opposite of many people out there. Change around your hobbies/passions as much as you like.

Learn something from one field and then move on. While you experiment and switch paths, you’ll eventually find what you’re looking for. I hope you can see that to be true through the story I’ve just shared.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Are You Really a Leader? 3 Questions That Will Help You Find the Answer

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Being a leader is a lot of responsibility. People look to you to make decisions, direct them, provide support, and get results. A true leader is an amazing presence: a humble yet confident person who inspires those around them.

Unfortunately, a lot of people think they’re leaders, but really aren’t. In fact, according to talent scientist Tomas Chamorro-Premuzic, 80% of people believe they are better-than-average leaders, which is objectively impossible. I see people claiming to be leaders all the time, but they’re all talk and no substance.

What is Leadership?

A lot of the people I talk to seem to think that you become a leader just by having a job managing people. That’s simply not true. Leadership is a balancing act that would make a master juggler impressed.

True leadership involves making sure that there is a happy balance between employees’ needs and the company’s needs. If only the employees’ needs are prioritized, the company won’t be profitable. Likewise, if only the company’s needs are considered, employees will leave.

True leaders have the self-awareness and strategic skills to understand this delicate balance and understand their role in creating those key compromises.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Can You Be a True Leader?

Although there are a number of different leadership styles and theories out there, leadership boils down to a few essentials. Leaders need the emotional intelligence to navigate difficult and uncomfortable situations while being able to inspire others to take action. There’s a big difference between saying you’re a leader and acting like one.

If you want to increase your self-awareness and find out if you’re a leader others can rely on, start by asking yourself these three questions:

1. Do you want to be a leader?

It may seem unfair, but in my experience, the people who make the best leaders don’t necessarily want to be. You only want what you don’t have, and same rings true here. If you want to be a leader then you probably aren’t focusing on the right aspects of leadership.

True leaders are natural trail-blazers, but they don’t set out to lead anyone. People just happen to take note of their talents and confidence and look to the person for advice and guidance.

2. Do you have an original vision, or are you just power-hungry?

Why do you want to be a leader? Is it so you have the final say, or do you have actual goals you want to accomplish with a team? True leaders don’t feel threatened by others—they’re too busy getting stuff done. Leaders typically don’t need to test or confirm their power.

If you think good leaders give directions and just want others to listen, you’ve got it wrong. The best leaders often don’t need to speak a whole lot—they listen and observe, they think deeply, and when they do speak, it’s meaningful.

A true leader acts and others follow those actions because they trust and respect the leader. It isn’t about a power battle or an ego trip. Leaders have a true vision.  

3. Are you willing to do the dirty work?

You don’t get to be a leader if all you do is sit around, give orders, and let other people do the dirty work. Real leaders are humble, and no work is “beneath” them.

They want to know what’s going on at the ground level, and they want to help their people when they’re struggling. If you’re not willing to talk to a customer or back your employee up in a bad situation, you don’t get to call yourself a leader.

“Leadership is a choice, not a position.” – Stephen Covey

Becoming a Self-Aware Leader

How did you do? Maybe you’re not cut out to be a leader. Maybe you are. Maybe you need to work on a few things first.

Real talk: being a good leader isn’t easy. However, becoming a true leader benefits everyone around you and can be extremely fulfilling. If you’re more determined than ever to become the best, most self-aware leader you can be, that’s great news: we need more leaders out there.

What are the characteristics of a great leader in your opinion? Share with us below!

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