A few weeks ago, in my corporate job, I was asked to participate in a sales training session that was all about creating compelling stories After completing the session I remembered times when my own founder / startup story attracted me to new clients.
When I go out to visit businesses every day, my entrepreneur journey connects me with my clients because they know that I have been in their shoes before and can give advice from my own personal experience. It’s very common for startups to be receiving advice from people who have only learned through traditional education, what it’s like to face a particular problem, but they have never actually faced it themselves. It’s this real world experience, told via your own personal story that attracts people to you.
So many times I have gone to visit a business and the problem that I came to talk to them about is completely forgotten because they are so engaged with my personal story and want every last detail – who am I to deprive them? There are times when I win business and I don’t even know why, yet all I can put it down to is that they feel connected to what I do in some way and that compelling stories are responsible for this.
1. Stories are the key to selling any businesses offering
Over the last few years, businesses have realised the importance of story telling which is why there has been such an increase in content marketing. When you’re trying to solve a solution for a customer, talking about products and benefits is just not powerful enough. When you tell a compelling story of a real life scenario that subtly highlights the benefits of your product, you instantly have a better chance of the prospective client understanding your value.
If you think about the marketing world for a minute, the most successful advertisements are the ones that tell a great story. This is no accident stories sell. In this current age where everybody is fighting for attention and people have very short attention spans, a story that is short, sharp, and succinct will be much more likely to sell your products or services than a page of features and benefits.
“Stories are a communal currency of humanity”
2. Your compelling story makes it personal
Like any good story, it is important to show the conflict that has occurred on your journey. Don’t shy away from talking about the failures; in fact highlight them as much as possible. This will show that your story is human and make it even more personal. When someone shares with you a personal story, you’re drawn in and it allows you to experience the transfer of emotion that is so crucial in selling. As the founder of the business, your story is the most important of all. The reason you decided to be the 1% of people that start their own business is what your clients are interested in. Your story can build a bond with them that can only be broken if you don’t deliver what you say.
The public have a very high authenticity detector and when a company tells you that they can do something amazing, people just don’t believe it and think that it’s hype. When a company tells their audience through a personal story, the response is totally different. The story must be true though and the moment people feel that any part of it is made up; your credibility is lost forever.
The advantage that you have over corporates in this world of storytelling is that the moment they want to tell a story, it has to go through corporate affairs for weeks and weeks, who will usually end up censoring most of the good content and leaving you with something that sounds bland, for fear that if the real story is told, their public image might be tarnished. Failure to omit the negative parts of the story takes away the personal aspect, which is needed to connect to your customers.Your story highlights why you are different to everyone else.
If you want to know how to deliver a great story to a corporate then read the Thankyou Group advice,
“Great stories happen to those who can tell them”
3. Your story highlights why you are different to everyone else
One of the hardest things to do in the crowded, modern business world is to stand out. If you can work on your compelling story, this is a way for your startup to stand out and make people remember who you are. At the end of the day, if your startup helps business with their accounting software needs, no one will remember this when they are out at the pub on a Friday night talking to other business owners. What they will remember is the story of how your business came about and why you do what you do.
Think back to the last time you told your friends about a new smartphone app. Was the reason you told them about it because you heard an interesting story about the app? When I started telling my corporate friends about Uber, it was because of the adversity they were facing in the taxi industry and how they overcame it. I didn’t tell people about it because I found another way to book a taxi.
If you think about other startups in your industry, the chance of them having the exact same compelling story as you is very unlikely. The chance of another business having a product for the same market as yours is quite high. In the case of Steve Jobs, his story was always very compelling because he understood how to keep things simple. He didn’t talk about how an iPod could store 160gB of songs, he talked about how it could store 40,000 songs, which was much less technical and helped him talk to a broader audience.
To see just how many companies don’t understand the art of storytelling and why so many of them don’t stand out, just go to the about us page of 10 websites. You will notice that the vast majority have a very similar story and it’s very short. You should do the opposite and aim to tell as much of your story as you can with text, video and photos. To avoid making the mistake that cooperates make, focus on leaving out the jargon and cutting out the acronyms that most of your audience won’t get. This is what will set you apart.
If you want an amazing compelling story then listen to Wes Chapman talk about why he created A Human Life. It’s so powerful and inspiring that you instantly want to know more about his startup. Find a way to tell your story in the same way and you could have a similar effect. Wes leaves nothing out and talks about how he was molested and the struggles he had as a child.
I hope I opened your eyes a little to the power of storytelling and brought it front of mind for you. If you have a great compelling story then please share it in the comments section below.
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Studying in college is hard for everyone, but ESL learners arguably suffer the most. Moving to a foreign country, learning a new language, and keeping pace with the rest of the class may seem like an unbearable burden. It’s okay to feel overwhelmed, but you have to pull through and not give up.
In moments like this, it’s always a good idea to seek help. Whether you go to WriteMyPaper to order an essay or just talk to a friend, admitting vulnerability is an important step towards improvement. In this article, you will find some tips on how to get better at essay writing, even if English is not your native language.
Control Your Environment
Improving your language skills is all about constant practice. Living in an English-speaking community is the first thing you should do to start your practice. It might be tempting to surround yourself with people who already speak a familiar language. However, this way, you won’t be practicing English on a daily basis.
You need to make those lessons almost intuitive in a way that you don’t have to do anything to learn the language. If you live in an English-speaking community, for example, if your roommate speaks English, you will have to practice the language, whether you want it or not.
Still, make sure you don’t take it too far. Taking care of yourself is still as important as ever. Feeling like an alien for the sake of education is not worth it. Remember to keep in touch with your friends and family, talk to them as often as necessary.
Practicing language is not just about doing your homework. You can make practicing English a normal part of your daily routine by watching TV, listening to music, and reading books in this language.
Yet, this is a bit tricky. When being surrounded by white noise, people tend to learn not to notice it. You need to ensure this doesn’t happen. As you watch movies or read books, maintain your attention on what you’re doing. If you hear or see a word that you don’t understand – translate it and write it down. Be mindful and remember what you’re doing this for.
Writing Is The Answer
If you want to specifically learn to write, you need to do one thing, and that is to write. Continuous practice will help you understand what mistakes you often make and, in time, eliminate them. Focus on your goal, and don’t get discouraged when something’s not working. After all, even Rome wasn’t built in a day!
Get a journal and write in it daily. Pick a new topic every time and note everything you can think of. It’s also important that you write by hand, a spelling checker in your computer is tempting, but it will not help you remember how to spell words correctly.
Besides, journaling as a habit has multiple health benefits, and it can be therapeutic. It can help you get in touch with yourself and process your emotions better.
Learn In a Group
It’s proven that learning in a group is more efficient due to the sense of competition. Find a bunch of like-minded people who want to study with you or join an already existing one, like a speaking club.
The benefit of such activities is that you get all these people from entirely different backgrounds who are all good at various things. This will help you exchange experiences, which is impossible if you’re alone.
Schedule regular meetings, come up with topics to discuss and activities to do. You could watch videos or movies together, or talk about common things. Having assignments like describing an event can also be beneficial for the entire group. This way, while one person speaks, the rest think about how they would say the same things differently.
This will help you feel more confident in your skills and, consequently, speak and write better.
The most important thing about learning a language is not to be afraid of making mistakes. It’s inevitable; you just have to take it as a natural part of a learning process.
A child that is learning how to walk doesn’t give up after falling once, and you shouldn’t either. It’s most likely that your friends understand that you’re just learning a language, and they won’t laugh at you for misusing a word or a few.
Get over that fear of error and make as many mistakes as it will take. Treat it lightly, and don’t beat yourself up for it. On the other hand, try to attend as many events as you can that will expose you to the foreign language. Not only will it boost your English skills, but also improve your social confidence!
Learning a language is hard; there’s no arguing about that. However, it’s going to get easier with time. Take every hard thing that life throws at you and turn it into a lesson.
Watch your favorite movies in English, converse with native speakers, and you’ll see the improvement very soon!
Remember to be patient about it. Don’t give up, and don’t beat yourself up over something that you have so little control of. Good luck!
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