Connect with us

Success Advice

The Secret Power of Storytelling That You Need to Know

Published

on

storytelling
Image Credit: Fortune

What does the power of storytelling mean to you? Do you visualize your mom or dad telling you a bedtime story, or do you think about an enjoyable summer read? Every single conversation that we have with an individual or group is us sharing a story about the past, present and future. If we have a product or service that we offer to others, we tell a story about it when we do a pitch or a presentation.

The reason why we tell stories is because we know the power of stories. We know how being able to tell a captivating story can affect and change the lives of the people for better or worse. Hitler used stories about the Jews in the 1930’s which caused Germany to rally the youth and the German people to go to war, and in England, the British Prime Minister Winston Churchill, used the power of stories to rally the British in a movement of never surrendering to the Germans.

Not everyone knows how to tell stories

Our abilities to tell captivating stories is one of the greatest assets we possess. However the problem is that not everyone has the skills to be a good storyteller, and the ability to be a good storyteller is critical in our success whether it’s in our personal or business life.

The power of storytelling goes way beyond just our everyday conversations, it goes far beyond simply giving facts and data. Stories emotionalize information. They bring life and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way.

Tony Robbins, the world famous motivational speaker and strategist interviewed Peter Guber, the Chairman and CEO of Mandalay Entertainment whose films has earned more than $3 billion and over 50 Academy Awards nomination. Guber stated “emotion combined with information becomes memorable and actionable.  Where were you on 9/11? Chances are that you can remember exactly where you were when you learned about the tragic events that transpired that day. But if you had to think where you were the day before that – that memory is probably hazier. Because information attached to pain or pleasure creates an emotional connection that resonates within you.”

He goes on to also say “Keeping in mind that a story is not a monologue, but a dialogue, helps you to give your audience proprietorship. They become emotional owners of the story you are telling. Then they become advtes –oca of your product, your service, your business, your brand.”

The power of storytelling can transform lives when useful and relevant information is combined with emotions. The next time you speak to another person regardless of the situation, remember you are being a storyteller, because you are in the process of transferring information to that person or group.

“Stories are a communal currency of humanity.” –Tahir Shah

Our most powerful tool

Our ability to communicate effectively is the most powerful tool we have, and when we strategically use our communication skills to transfer bland information into masterful stories we also have the power to transform lives.

If done correctly, our stories will have a massive effect on our listening audience. It will inspire and influence them. It will move them to act. So never underestimate the power of storytelling. Make it relevant–connect emotionally, create a dialogue, and you will see why the power of storytelling is the most powerful tool you have.

Don’t just take my word on for it, Look at some of the greatest leaders throughout history

You will see that they all had the ability to tell stories and bring people together through their words. The greatest motivational speakers in the world use the power of storytelling to emotionalize their audience, because there is no quicker or more effective way to get your audience engaged.

Les Brown who has been one of my mentors and one of the greatest motivational speakers that has ever lived, uses stories masterfully. He shares stories about his upbringing in Miami, and how he and his twin brother were adopted at birth and he is somehow able to transition those stories into whatever relevant topic needs to be heard by his audience, but he first draws them in with his stories.

“Too many of us are not living our dreams because we are living our fears.” – Les Brown

Jim Rohn, Zig Ziglar, Earl Nightingale, Tony Robbins, the list is endless, but one thing they all have in common is their ability to tell stories masterfully. Some of the greatest philosophers have told us that there is a blueprint for success, and obviously storytelling is part of that blue print.

There is no greater power that we possess than the ability to transform regular words into captivating stories that can take your audience on whatever journey you want to take them on.

Being a great storyteller is like being a puppet master, because when you can draw people in to your stories you will have your audience on a string taking them on any emotional roller coaster. The secret power of storytelling is to be treated with respect, because with great power comes great responsibility, and this power should only be used for good.

Do you enjoy storytelling? If so, do you have any techniques or advice to share? Let us know in the comments below!

Whether you are a seasoned entrepreneur or just starting out, my expertise is helping people like you develop the mindset and strategies that you need in order to take your business to the next level and achieve massive success. Check out my website www.clifftownsend.com or connect with me through my Facebook page.

Advertisement
2 Comments

2 Comments

  1. Gloria

    Aug 21, 2018 at 1:31 am

    Storytelling can transform human relationships in a positive way. You become empathetic when you listen to somebody’s story with an open heart.

  2. Makar Kobylinskyi

    Aug 3, 2018 at 10:58 am

    Hey, guys, this is really a great article about motivation.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

How Learning to Say ‘No’ Can Improve Your Business

Published

on

saying no can improve your business
Image Credit: Unsplash

The word “no” is a unique word that despite its negative connotations, is capable of positive consequences when used correctly. For example, when someone asks you to do something you don’t want to do, and you say no, you immediately know that someone is unhappy with such a response. However, in your mind, it feels like a positive outcome, because you’ve prevented yourself from doing something you don’t want to do. (more…)

Continue Reading

Success Advice

How Leaning Into Your Discomfort Can Create the Comfortable Life That You Envision

Published

on

how to create the life you envision
Image Credit: Unsplash

Have you ever heard the phrase “If you do what’s hard now, your life will become easy—but if you do what’s easy now, your life will always be hard?” Whether you have or haven’t, there’s quite a bit of truth in the saying. However, the real question is how can a person truly make sense of the message that’s being conveyed, unless they know where they’re headed in life. (more…)

Continue Reading

Success Advice

5 Ways You Can Supercharge Your Sales Courage Today

Published

on

how to be a more confident seller
Image Credit: Unsplash

Sales can be hard. Whether you’re asking someone to buy a ticket, idea, or program, it’s not a skill that comes naturally to most people. But like any skill,  it can be learned. With practice (and a little bravery), you will get better at selling. (more…)

Continue Reading

Success Advice

2 Important Lessons We Can Learn About Goal Setting From Dominoes

Published

on

lessons you can learn from dominoes
Image Credit: Rawpixel

The Domino Effect. It’s likely you’ve heard the term, but do you really understand the incredible implications for our life and success that we can learn by studying dominoes? (more…)

Continue Reading

Trending