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The Secret Power of Storytelling That You Need to Know




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What does the power of storytelling mean to you? Do you visualize your mom or dad telling you a bedtime story, or do you think about an enjoyable summer read? Every single conversation that we have with an individual or group is us sharing a story about the past, present and future. If we have a product or service that we offer to others, we tell a story about it when we do a pitch or a presentation.

The reason why we tell stories is because we know the power of stories. We know how being able to tell a captivating story can affect and change the lives of the people for better or worse. Hitler used stories about the Jews in the 1930’s which caused Germany to rally the youth and the German people to go to war, and in England, the British Prime Minister Winston Churchill, used the power of stories to rally the British in a movement of never surrendering to the Germans.

Not everyone knows how to tell stories

Our abilities to tell captivating stories is one of the greatest assets we possess. However the problem is that not everyone has the skills to be a good storyteller, and the ability to be a good storyteller is critical in our success whether it’s in our personal or business life.

The power of storytelling goes way beyond just our everyday conversations, it goes far beyond simply giving facts and data. Stories emotionalize information. They bring life and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way.

Tony Robbins, the world famous motivational speaker and strategist interviewed Peter Guber, the Chairman and CEO of Mandalay Entertainment whose films has earned more than $3 billion and over 50 Academy Awards nomination. Guber stated “emotion combined with information becomes memorable and actionable.  Where were you on 9/11? Chances are that you can remember exactly where you were when you learned about the tragic events that transpired that day. But if you had to think where you were the day before that – that memory is probably hazier. Because information attached to pain or pleasure creates an emotional connection that resonates within you.”

He goes on to also say “Keeping in mind that a story is not a monologue, but a dialogue, helps you to give your audience proprietorship. They become emotional owners of the story you are telling. Then they become advtes –oca of your product, your service, your business, your brand.”

The power of storytelling can transform lives when useful and relevant information is combined with emotions. The next time you speak to another person regardless of the situation, remember you are being a storyteller, because you are in the process of transferring information to that person or group.

“Stories are a communal currency of humanity.” –Tahir Shah

Our most powerful tool

Our ability to communicate effectively is the most powerful tool we have, and when we strategically use our communication skills to transfer bland information into masterful stories we also have the power to transform lives.

If done correctly, our stories will have a massive effect on our listening audience. It will inspire and influence them. It will move them to act. So never underestimate the power of storytelling. Make it relevant–connect emotionally, create a dialogue, and you will see why the power of storytelling is the most powerful tool you have.

Don’t just take my word on for it, Look at some of the greatest leaders throughout history

You will see that they all had the ability to tell stories and bring people together through their words. The greatest motivational speakers in the world use the power of storytelling to emotionalize their audience, because there is no quicker or more effective way to get your audience engaged.

Les Brown who has been one of my mentors and one of the greatest motivational speakers that has ever lived, uses stories masterfully. He shares stories about his upbringing in Miami, and how he and his twin brother were adopted at birth and he is somehow able to transition those stories into whatever relevant topic needs to be heard by his audience, but he first draws them in with his stories.

“Too many of us are not living our dreams because we are living our fears.” – Les Brown

Jim Rohn, Zig Ziglar, Earl Nightingale, Tony Robbins, the list is endless, but one thing they all have in common is their ability to tell stories masterfully. Some of the greatest philosophers have told us that there is a blueprint for success, and obviously storytelling is part of that blue print.

There is no greater power that we possess than the ability to transform regular words into captivating stories that can take your audience on whatever journey you want to take them on.

Being a great storyteller is like being a puppet master, because when you can draw people in to your stories you will have your audience on a string taking them on any emotional roller coaster. The secret power of storytelling is to be treated with respect, because with great power comes great responsibility, and this power should only be used for good.

Do you enjoy storytelling? If so, do you have any techniques or advice to share? Let us know in the comments below!

Whether you are a seasoned entrepreneur or just starting out, my expertise is helping people like you develop the mindset and strategies that you need in order to take your business to the next level and achieve massive success. Check out my website or connect with me through my Facebook page.

Success Advice

How Your Friends Determine Whether You Succeed or Not




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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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Success Advice

The 3 Step Process to Building a Profitable Pitch




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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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Success Advice

The 4 Pillars of Wealth and Abundance




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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show




why you should have a podcast
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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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