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Success Advice

5 Publicity Secrets From World Leading Media Experts



publicity tips

6 Months. That’s how long it took me to get on HuffPost. 2 years for my first podcast interview. 1 year until I became a guest in a WebTV show. You can guess, I didn’t know what I was doing. And most of the time I was too scared to get rejected. Rejection feels like physical pain.

Then I saw these people that are constantly getting featured. Like 100 times in 6 months. What are they doing differently from the rest?  And what are the editors, producers and podcast hosts looking for in their guests? How can I make it as easy as possible for them to say “Yes!” to me?

These questions inspired me to seek out 20 high-profile entrepreneurs and DIY-PR experts to have them reveal their secrets to me. Here are 5 of them:

1. Build Your Personal Brand Now

Look at your Facebook, Twitter and Instagram account. What kind of person would post things like you do? How does this person see the world? How do you want to be seen by your target audience?

Add a relevant aspect of your story to that answer, and that’s your personal brand. Of course, there are many more elements to a personal brand, but to get started, this is all you need.

“Branding is what people say about you when you are not in the room” – Jeff Bezos

2. Get Your Media Page Up Fast

The people who decide whether they will invite you to their show need to listen or watch you in action. They want to know what you sound like and how you appear on camera. It doesn’t matter so much what you say, but how you say it.

Usually, you put your past media features on your media page. If you don’t have any interviews, just record yourself talking about your favorite topic. And put your bio on this media page as well. Make it short  (50 – 100 words) and keep it relevant.


3. Create a Pitch They Can’t Turn Down

There is only one question you need to answer with your pitch: How can I make it as easy as possible for them to say “Yes!” to me? All a producer wants is to provide value to their listeners and viewers. And, of course, look good to their higher-ups.

Tell them who you are and how you can help their audience. Avoid words such as “I”, “my”, “me” in your pitch and instead use as much “you”, “your” as possible. List the points you can help their audience with. Or, questions that you know their viewers want answered. Something like this:

“I know your listeners are people who [insert struggles/problems] so I know that this [insert what you can provide] will be valuable.” At the bottom of your pitch, put the link to your media page.


4. Be a Dream Guest

This is more a mindset thing rather than a performance issue. Being an amazing guest means respecting the other person’s time and effort. The media gatekeepers told me that they’d rather have someone fairly unknown who is a dream guest, than someone who is more high-profile, but a pain to work with.

This means showing up on time and having your sh** together. Let them know how much you loved the interview. Share your interview on social and give them public appreciation. And continue to add value to them and build the relationship, because that’s the most valuable thing you get – not the exposure – but the relationship with the host and their audience. This will get you ongoing media attention in the long term.

“Success to me is being a good person, treating people well.” – David LaChapelle

5. Leverage Your Features Into Bigger Opportunities

Add your features to your media page and go bigger with each pitch. Your first interview will not be perfect and just a few people will listen. The podcast listeners, TV viewers and magazine readers are craving for your story, service or product. It’s your job to get up and give it to them.

What tips would you give to help with publicity? Please leave your thoughts below!

Fabian Markl is a self-taught Digital Marketing Manager of a 7-Figure Company with a master's degree in Physics. He loves to get inside people's heads and walk around in them. He believes failure is a tool for learning, like books and online courses. Despite living in a tiny town near the Alps, he enjoys creating things that impact the whole world, like his book unlimited freedom: your guide to an awakened life and his global online conference with 20 High-Profile Entrepreneurs & Do-It-Yourself PR Experts The Publicity Mastery Summit.



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I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

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I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

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When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

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For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

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You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

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There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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