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Success Advice

5 Publicity Secrets From World Leading Media Experts

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publicity tips

6 Months. That’s how long it took me to get on HuffPost. 2 years for my first podcast interview. 1 year until I became a guest in a WebTV show. You can guess, I didn’t know what I was doing. And most of the time I was too scared to get rejected. Rejection feels like physical pain.

Then I saw these people that are constantly getting featured. Like 100 times in 6 months. What are they doing differently from the rest?  And what are the editors, producers and podcast hosts looking for in their guests? How can I make it as easy as possible for them to say “Yes!” to me?

These questions inspired me to seek out 20 high-profile entrepreneurs and DIY-PR experts to have them reveal their secrets to me. Here are 5 of them:

1. Build Your Personal Brand Now

Look at your Facebook, Twitter and Instagram account. What kind of person would post things like you do? How does this person see the world? How do you want to be seen by your target audience?

Add a relevant aspect of your story to that answer, and that’s your personal brand. Of course, there are many more elements to a personal brand, but to get started, this is all you need.

“Branding is what people say about you when you are not in the room” – Jeff Bezos

2. Get Your Media Page Up Fast

The people who decide whether they will invite you to their show need to listen or watch you in action. They want to know what you sound like and how you appear on camera. It doesn’t matter so much what you say, but how you say it.

Usually, you put your past media features on your media page. If you don’t have any interviews, just record yourself talking about your favorite topic. And put your bio on this media page as well. Make it short  (50 – 100 words) and keep it relevant.

 

3. Create a Pitch They Can’t Turn Down

There is only one question you need to answer with your pitch: How can I make it as easy as possible for them to say “Yes!” to me? All a producer wants is to provide value to their listeners and viewers. And, of course, look good to their higher-ups.

Tell them who you are and how you can help their audience. Avoid words such as “I”, “my”, “me” in your pitch and instead use as much “you”, “your” as possible. List the points you can help their audience with. Or, questions that you know their viewers want answered. Something like this:

“I know your listeners are people who [insert struggles/problems] so I know that this [insert what you can provide] will be valuable.” At the bottom of your pitch, put the link to your media page.

 

4. Be a Dream Guest

This is more a mindset thing rather than a performance issue. Being an amazing guest means respecting the other person’s time and effort. The media gatekeepers told me that they’d rather have someone fairly unknown who is a dream guest, than someone who is more high-profile, but a pain to work with.

This means showing up on time and having your sh** together. Let them know how much you loved the interview. Share your interview on social and give them public appreciation. And continue to add value to them and build the relationship, because that’s the most valuable thing you get – not the exposure – but the relationship with the host and their audience. This will get you ongoing media attention in the long term.

“Success to me is being a good person, treating people well.” – David LaChapelle

5. Leverage Your Features Into Bigger Opportunities

Add your features to your media page and go bigger with each pitch. Your first interview will not be perfect and just a few people will listen. The podcast listeners, TV viewers and magazine readers are craving for your story, service or product. It’s your job to get up and give it to them.

What tips would you give to help with publicity? Please leave your thoughts below!

Fabian Markl is a self-taught Digital Marketing Manager of a 7-Figure Company with a master's degree in Physics. He loves to get inside people's heads and walk around in them. He believes failure is a tool for learning, like books and online courses. Despite living in a tiny town near the Alps, he enjoys creating things that impact the whole world, like his book unlimited freedom: your guide to an awakened life and his global online conference with 20 High-Profile Entrepreneurs & Do-It-Yourself PR Experts The Publicity Mastery Summit.

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2 Comments

2 Comments

  1. Lawrence Berry

    Sep 22, 2016 at 6:04 pm

    Even if you don’t feel like the right time to start building something is now, you should do it anyway because the time will never be perfect. I think this is some great advice and everyone should start building their personal brands now! The hardest things about getting know is knowing how to market and coming up with the right pitch. The faster you start, the faster you will learn what works.

    • Jeffery Pedersen

      Nov 10, 2016 at 11:44 pm

      Great point. Don’t leave it for tomorrow, when there might not be that opportunity you had today.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Stop Denying Your Negative Thoughts and Start Embracing Them

Published

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negative thoughts
Image Credit: Twenty20.com

Over the years, many of the talking heads and pundits in the personal development and success science industry have talked about the immediate replacement of negative thoughts with positive thoughts. The logic behind that particular behavioral strategy seems to make sense on the surface. Think about it, when a negative thought rears its ugly head, we should immediately dive into the repository of positive thoughts that we have available to us so that we could immediately begin to dwell on it.

Even further, some gurus of the genre suggest removing any chance of having a negative thought by the constant repetition of affirmations. Again, tried-and-true motivational technology that is very workable and still useful. I would suggest, however, that you view the above behaviors as tactics more than strategies.

I will further suggest to you that you do not abhor your negative thoughts but rather embrace them, examine them, and place them under a spotlight. My reasoning behind this goes back over 100 years into psychology with stimulus/response, that is, the cause and effect of certain behaviors. Many individuals look at a negative thought as a causative driver. The negative thought exists as a cause, and our behavior toward that cause will determine the effect.

So, following this logic, if an individual has a negative thought which makes them feel sad, and that sadness causes them to binge drink, by removing the negative thought you’ll have removed the motivation for binge drinking. Doesn’t that sound kind of silly? The suggestion here is to turn off the negative thought so that it will turn off the consumption of alcohol.

Of course, this makes sense if we view the negative thought as a primal force in behavior. So, what if we started to think of the negative thought more as the result of something else? It means that the “something else” must change first. What if we took a different approach? What if we looked at a negative thought as an effect of some larger causal factor?

“You’re going to go through tough times – that’s life. But I say, ‘Nothing happens to you, it happens for you.’ See the positive in negative events.” – Joel Osteen

By reversing the cause-and-effect motion of negative thinking (saying that the negative thought is an effect), we now can ask a deeper, more penetrative question: Why are we thinking that negative thought? What is the underlying cause of that specific train of thinking? By reversing the cause-and-effect relationship of negative thinking, it allows the negative thinker to assume the role of diagnostician!

Below is a three-step process you can use to examine your negative thoughts, the role of it in your life, and how you can get rid of them:

1. Simply acknowledge the negative thought

Recognize the fact that there’s a negative thought in your mind instead of trying to go through a process of emotionally overlaying positive thoughts on top of it. Can you see how this exacerbates the issue? You have a negative thought, you immediately recognize that it must be changed, and you frantically scurry through the museum of your mind to find a positive thought to replace it.

In the meantime, while you are trying to find that positive thought, you’re feeling anxious, nervous, and guilty! When you finally find a positive thought to replace that negative thought, the normal process is to squash it. But you can’t! It’s like trying to get rid of weeds by covering them with rocks.

They will always find another way around the rock. It is the same with negative thoughts. Consequently, try acknowledging the negative thought.

2. Affirm the negative thought

It is a part of you. Instead of denying its existence, accept that it is there in front of you and that you are now willing to deal with it. If any of you reading this are dog lovers, you will know that the best way to get a dog next to you is by attempting to push it away from you. Every time you push the dog away it gets closer. This is the same with negative thinking because the harder you push the closer it gets.

“Always turn a negative situation into a positive situation.” – Michael Jordan

3. Acquit the thought

Give it permission to leave you. Thank it for its past importance in your life and allow it to be on its way! At this point feel free to replace the negative thought with a positive thought. What will begin to happen when you place the negative thought under the spotlight is that you will see how insignificantly small it actually is.

This is a process I’ve been using for quite some time, and it works! Oh sure, I still use affirmations on a daily basis; as a matter fact I have them right here in front of me. I find that affirmations are a tremendous way to stay positive because it doesn’t allow any room for bad things to grow. But since the average person thinks 60,000 to 65,000 thoughts per day, let’s face it, a few negative thoughts have to squeak in there!

The best advice that I can give is to not freak out over a negative thought. Acknowledge it, affirm it, and acquit it! This is magic. Watch what happens!

How do you handle negative thoughts? Let us know your tips below!

Image courtesy of Twenty20.com

Continue Reading

Success Advice

One Thing I Can Teach You About Life That Will Help You Forever.

Published

on

Image Credit: Unsplash

I used to be a very anxious person.

I was embarrassed by what I couldn’t do and every day was a struggle. From the moment I would wake up to the moment I’d go to bed, everything felt impossibly overwhelming. It’s a battle I’ve dealt with most of my life.

This daily struggle with mental illness taught me that the satisfaction didn’t lie in beating it; the satisfaction was in helping other people beat mental illness through my success in fighting it.


Recently, I was at work. It was a pretty standard day — nothing too exciting. I then had a catch up with one of the leaders I worked with.

She said something that got my attention: “One of our colleagues is battling a mental illness.”

I really wanted to help. My eyes lit up. There was no need to uncover my plan with anyone else. I knew that staying discrete was fundamental.

I approached the person in question and asked for a few minutes of their time.

I didn’t ask them to admit their mental illness struggle; I just shared my story.

I talked about the anxiety stopping me from having a normal life, eating the right foods, going on dates with girls, having the career I wanted and traveling the world.

I wasn’t sure if any of it was sinking in or even helping. I felt compelled to go on. One thing I knew was that he was paying attention. I could see it in his eyes.

I then went on to talk about how I beat mental illness. Strategies such as:

  • Creating fear lists
  • Seeking professional help
  • Working on myself
  • Books I read
  • Events I attended

Out of nowhere, he started opening up about his own struggle. I was shocked.
It wasn’t pretty. He had an extreme case of mental illness that I certainly couldn’t diagnose or give professional advice on.

All I could do was show him through my own story that there was hope

I offered him access to all the resources I had. I told him that he had my full support and I’d be happy to help in any way I could. He then said:

“What was your psychologist’s name?”

I told him I’d look it up and send it to him. I didn’t have the answer in front of me, but I was determined when I got home to find it.

At the end of the catch-up, he smiled. I don’t think he’d smiled like that in a very long time.

That smile gave me so much satisfaction. It made my own struggle with mental illness worth it. All those sleepless nights, times spent vomiting into the toilet and dark days where I didn’t want to go on made sense.


“It took more than seven years for me to understand that my own battle with mental illness actually had a benefit”

That benefit was the satisfaction in seeing someone beat their mental illness because I was able to defeat mine.

It’s probably the greatest satisfaction of my entire life.

That’s one thing I can teach you about life that will help you forever.

Continue Reading

Success Advice

5 Productivity Shifts You Need to Make to Make 2019 Your Best Year Yet

Published

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productivity

Everyone wants more time, that is something almost all of us share. Time is the most valuable resource and when you learn how to make your time work for you and how to get the most out of it – you experience life differently.  

Improving how you manage your time is one of the biggest gifts you can give yourself – it’s a real game changer in your business and personal life. There are many ways that you can get more productive and get the right things done sooner; but not all of them are obvious or bring the same results.

Here are 5 productivity shifts you want to make if you are trying to make the most out of 2019:

1. Ditch your to do list

Productive people don’t keep to-do lists, they schedule everything they need to do in their calendar and work directly from their calendar!  To-Do lists are just ineffective and they are impeding your productivity. A never ending list of items only leaves you overwhelmed and with a false sense of ‘productivity’.  

If you schedule your To Do’s directly into your calendar at a time to get them done, you commit to it and you are more likely to get it done. Less is more – you don’t need a separate list to remind you what you need to do.

“Productivity is less about what you do with your time and more about how you run your mind.” – Robin Sharma

2. Give up on motivation

Productive people don’t always have to be motivated before starting something. They balance discipline with motivation and do what they need to do, regardless of motivation. When we come up with resistance to take action on what we have planned, we might tell ourselves that we are not motivated and we believe that we need to be motivated to complete any task.

If you want to increase your productivity, you need to challenge yourself more in the moment to take action and give up on motivation sometimes. Do what you need to in order to get the results you want in the future. Don’t make decisions based on how you feel now, make them based on what result you are really after.

3. Master your mornings

Wake up early and get yourself into the productive mindset with your routine and diet! Productive people start the day with some sort of routine, whether it’s meditation, exercise or visualization, etc. AND they have a healthy breakfast to fuel them for the day. Your health is everything when it comes to productivity, what you eat directly affects your productivity.

We can just no longer ignore the direct connection any more. Get in the right mindset to start your day and fuel your mind and body to get the most out of it. Starting your day off in any other way undermines your success – there is no doubt.

4. Schedule according to energy

Productive people know their energy cycles and they plan tasks around their energy levels. Why plan something at a time when you know it will be hard to rise to the challenge? Schedule tasks that require focus and concentration for those times of day that you feel the best and you will find it’s easier to follow through and you will be at your best to perform. Identify your filler tasks and complete those when your energy drops. Be more realistic when scheduling your tasks and set yourself up for wins.

“Productivity is never an accident it’s the result of a commitment to excellence, intelligent planning & focused effort.” – Paul Meyer

5. Working backwards

Productive people always focus on those activities that will take them to the next level. They plan backwards, they look at their goals, then identify the tasks they need to do to support those goals. Those tasks get broken down into weekly actions. That’s how they plan.

Don’t only plan on tasks that come in or those which you ‘feel’ or ‘think’ you should be doing. Your day needs to consist of at least one activity that directly supports your longer term objectives, your big project. What sounds like common sense is definitely not common practice.

Create the right habits to achieve your goals, work on adopting easy tips and techniques so you can manage your time and yourself better to get things done.

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Success Advice

You Need to Grow Your Memory in Order to Grow Your Life

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how to improve your memory
Image Credit: Unsplash

We all have access to the most powerful computer ever created in the universe…our brain. Unfortunately, few of us have ever been taught how to use our minds efficiently, and even fewer have learned how to develop a fabulous memory. Thankfully, like any skill, memorising can be learned and using the correct strategies, your memory can be improved in only days.

One of the best coaches on memory is Dominic O’Brien the eight-time world memory champion. Self-taught after watching Creighton Carvello memorise a pack of cards on the BBC’s Record Breakers programme. Dominic, through his work on memory, has given us many tools and techniques for improving memory.

Below are 5 rules that will help you develop a better memory:

1. The Rule of Five

Probably seen as one of the most significant contributions to the body of knowledge on memory is O’Brien’s Rule of Five. This rule details how to remember things using a strategy of regular staged repetition.

These stages are as follows:

  • First Review:Immediately
  • Second Review:Twenty-four hours later
  • Third Review:One week later
  • Fourth Review:One month later
  • Fifth Review:Three months later

Utilising stage repetition at these intervals ingrains the memory for the long term.

2. The Dominic System

The Dominic System is a system for remembering numbers. The system is a Person Action system where the association between two sets of paired numbers is the person with the action of the next person.

1139 would become Andre Agassi doing a roundhouse kick which is the action of Chuck Norris. This system combined with the journey method allows for long random numbers to be easily recalled without error. The fantastic thing about this system is that you get to customise for yourself with memorable people and unique actions which when combined really make it easy for you to recall numbers. The table below associates each number to a letter.

Number     0     1    2     3     4     5     6     7     8     9
Letter     O     A     B     C     D    E     S     G     H     N

Creating a simple document with pairs of numbers in one column, the letter pairs in the next and an action column will help you learn this system quickly.

“Nothing can substitute for just plain hard work. I had to put in the time to get back. And it was a grind. It meant training and sweating every day. But I was completely committed to working out to prove to myself that I still could do it.” – Andre Agassi

3. The Link Method

This method relies on two essential elements of memory, association and exaggeration. Utilising these two elements, it is possible to link together unrelated objects to allow you to remember them.

Trying to remember a list of five separate words such as: balloon, papaya, gold, football and hat, might go something like this. You imagine seeing a giant balloon and inside the balloon you can see a small papaya, in bursting the balloon the papaya falls out and as it hits the floor a gold football bounces into a large sombrero.

4. The Journey Method

Using location has been a fundamental part of mnemonics almost since time began. Before humans, writing elders would pass knowledge to others using stories of journeys, with each piece of knowledge being associated with a location on the journey.

O’Brien’s system utilises journeys that you would undertake on a daily basis, like your commute to work or train stations on well-known line. Items are then associated and exaggerated along the journey, so for instance if you were trying to remember a list of ten random things you would associate each piece along with a unique ten stop journey and utilise exaggeration to make the items more memorable.

“You are well equipped with an incredible potential for absorbing knowledge…Anything’s possible.” – Dominic O’Brien

5. The Story Method

To remember groups of information, create a story that links them together. Remembering the planets of the solar system and their position relative to the Sun, Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune.

Imagine that Mercury was hitting the nineties as Venus tossed the tennis ball into the air, striking the ball it soared over the net striking the earth and bouncing high into the air, knocking the mars bar out of Jupiter’s hand, and so on.

Developing a good memory will assist markedly in all of your personal development goals as well as assisting greatly in your daily life. The methods above are tried and tested by one of the leading memory champions. Whether you want to become the next World Memory Champion or just improve your recall, the techniques outlined above will assist greatly.

Combining the various elements will create an exponential improvement in your memory that you will find hard to believe, and you will be kicking yourself for not applying them sooner. The best part about using these methods is that they are fun, so enjoy using them.

Which one of these memorizing methods sounds most interesting to you? Share with us below!

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Entrepreneurs

5 Reasons Why Your Business Needs a Mobile App

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mobile app
Image Credit: Unsplash

The current trend of mobile apps has gathered different opinions. Some business owners think that the entire concept of mobile app development is a luxury which only big enterprises can afford. The other segment of people believe that mobile apps are the easiest way to bring a significant difference to the business. (more…)

Nirav Shastri is a Sr. Digital Marketing Strategist at Space-O Technologies, Mobile App Development Company. He has 7+ years of experience in the Information Technology industry that inspires him to share his knowledge and experience through articles. He also spends his time reading about new technology and watches motivational videos. If you have any query relating to business mobile app development, feel free to connect with him on LinkedIn.

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2 Comments

2 Comments

  1. Lawrence Berry

    Sep 22, 2016 at 6:04 pm

    Even if you don’t feel like the right time to start building something is now, you should do it anyway because the time will never be perfect. I think this is some great advice and everyone should start building their personal brands now! The hardest things about getting know is knowing how to market and coming up with the right pitch. The faster you start, the faster you will learn what works.

    • Jeffery Pedersen

      Nov 10, 2016 at 11:44 pm

      Great point. Don’t leave it for tomorrow, when there might not be that opportunity you had today.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Stop Denying Your Negative Thoughts and Start Embracing Them

Published

on

negative thoughts
Image Credit: Twenty20.com

Over the years, many of the talking heads and pundits in the personal development and success science industry have talked about the immediate replacement of negative thoughts with positive thoughts. The logic behind that particular behavioral strategy seems to make sense on the surface. Think about it, when a negative thought rears its ugly head, we should immediately dive into the repository of positive thoughts that we have available to us so that we could immediately begin to dwell on it.

Even further, some gurus of the genre suggest removing any chance of having a negative thought by the constant repetition of affirmations. Again, tried-and-true motivational technology that is very workable and still useful. I would suggest, however, that you view the above behaviors as tactics more than strategies.

I will further suggest to you that you do not abhor your negative thoughts but rather embrace them, examine them, and place them under a spotlight. My reasoning behind this goes back over 100 years into psychology with stimulus/response, that is, the cause and effect of certain behaviors. Many individuals look at a negative thought as a causative driver. The negative thought exists as a cause, and our behavior toward that cause will determine the effect.

So, following this logic, if an individual has a negative thought which makes them feel sad, and that sadness causes them to binge drink, by removing the negative thought you’ll have removed the motivation for binge drinking. Doesn’t that sound kind of silly? The suggestion here is to turn off the negative thought so that it will turn off the consumption of alcohol.

Of course, this makes sense if we view the negative thought as a primal force in behavior. So, what if we started to think of the negative thought more as the result of something else? It means that the “something else” must change first. What if we took a different approach? What if we looked at a negative thought as an effect of some larger causal factor?

“You’re going to go through tough times – that’s life. But I say, ‘Nothing happens to you, it happens for you.’ See the positive in negative events.” – Joel Osteen

By reversing the cause-and-effect motion of negative thinking (saying that the negative thought is an effect), we now can ask a deeper, more penetrative question: Why are we thinking that negative thought? What is the underlying cause of that specific train of thinking? By reversing the cause-and-effect relationship of negative thinking, it allows the negative thinker to assume the role of diagnostician!

Below is a three-step process you can use to examine your negative thoughts, the role of it in your life, and how you can get rid of them:

1. Simply acknowledge the negative thought

Recognize the fact that there’s a negative thought in your mind instead of trying to go through a process of emotionally overlaying positive thoughts on top of it. Can you see how this exacerbates the issue? You have a negative thought, you immediately recognize that it must be changed, and you frantically scurry through the museum of your mind to find a positive thought to replace it.

In the meantime, while you are trying to find that positive thought, you’re feeling anxious, nervous, and guilty! When you finally find a positive thought to replace that negative thought, the normal process is to squash it. But you can’t! It’s like trying to get rid of weeds by covering them with rocks.

They will always find another way around the rock. It is the same with negative thoughts. Consequently, try acknowledging the negative thought.

2. Affirm the negative thought

It is a part of you. Instead of denying its existence, accept that it is there in front of you and that you are now willing to deal with it. If any of you reading this are dog lovers, you will know that the best way to get a dog next to you is by attempting to push it away from you. Every time you push the dog away it gets closer. This is the same with negative thinking because the harder you push the closer it gets.

“Always turn a negative situation into a positive situation.” – Michael Jordan

3. Acquit the thought

Give it permission to leave you. Thank it for its past importance in your life and allow it to be on its way! At this point feel free to replace the negative thought with a positive thought. What will begin to happen when you place the negative thought under the spotlight is that you will see how insignificantly small it actually is.

This is a process I’ve been using for quite some time, and it works! Oh sure, I still use affirmations on a daily basis; as a matter fact I have them right here in front of me. I find that affirmations are a tremendous way to stay positive because it doesn’t allow any room for bad things to grow. But since the average person thinks 60,000 to 65,000 thoughts per day, let’s face it, a few negative thoughts have to squeak in there!

The best advice that I can give is to not freak out over a negative thought. Acknowledge it, affirm it, and acquit it! This is magic. Watch what happens!

How do you handle negative thoughts? Let us know your tips below!

Image courtesy of Twenty20.com

Continue Reading

Success Advice

One Thing I Can Teach You About Life That Will Help You Forever.

Published

on

Image Credit: Unsplash

I used to be a very anxious person.

I was embarrassed by what I couldn’t do and every day was a struggle. From the moment I would wake up to the moment I’d go to bed, everything felt impossibly overwhelming. It’s a battle I’ve dealt with most of my life.

This daily struggle with mental illness taught me that the satisfaction didn’t lie in beating it; the satisfaction was in helping other people beat mental illness through my success in fighting it.


Recently, I was at work. It was a pretty standard day — nothing too exciting. I then had a catch up with one of the leaders I worked with.

She said something that got my attention: “One of our colleagues is battling a mental illness.”

I really wanted to help. My eyes lit up. There was no need to uncover my plan with anyone else. I knew that staying discrete was fundamental.

I approached the person in question and asked for a few minutes of their time.

I didn’t ask them to admit their mental illness struggle; I just shared my story.

I talked about the anxiety stopping me from having a normal life, eating the right foods, going on dates with girls, having the career I wanted and traveling the world.

I wasn’t sure if any of it was sinking in or even helping. I felt compelled to go on. One thing I knew was that he was paying attention. I could see it in his eyes.

I then went on to talk about how I beat mental illness. Strategies such as:

  • Creating fear lists
  • Seeking professional help
  • Working on myself
  • Books I read
  • Events I attended

Out of nowhere, he started opening up about his own struggle. I was shocked.
It wasn’t pretty. He had an extreme case of mental illness that I certainly couldn’t diagnose or give professional advice on.

All I could do was show him through my own story that there was hope

I offered him access to all the resources I had. I told him that he had my full support and I’d be happy to help in any way I could. He then said:

“What was your psychologist’s name?”

I told him I’d look it up and send it to him. I didn’t have the answer in front of me, but I was determined when I got home to find it.

At the end of the catch-up, he smiled. I don’t think he’d smiled like that in a very long time.

That smile gave me so much satisfaction. It made my own struggle with mental illness worth it. All those sleepless nights, times spent vomiting into the toilet and dark days where I didn’t want to go on made sense.


“It took more than seven years for me to understand that my own battle with mental illness actually had a benefit”

That benefit was the satisfaction in seeing someone beat their mental illness because I was able to defeat mine.

It’s probably the greatest satisfaction of my entire life.

That’s one thing I can teach you about life that will help you forever.

Continue Reading

Success Advice

5 Productivity Shifts You Need to Make to Make 2019 Your Best Year Yet

Published

on

productivity

Everyone wants more time, that is something almost all of us share. Time is the most valuable resource and when you learn how to make your time work for you and how to get the most out of it – you experience life differently.  

Improving how you manage your time is one of the biggest gifts you can give yourself – it’s a real game changer in your business and personal life. There are many ways that you can get more productive and get the right things done sooner; but not all of them are obvious or bring the same results.

Here are 5 productivity shifts you want to make if you are trying to make the most out of 2019:

1. Ditch your to do list

Productive people don’t keep to-do lists, they schedule everything they need to do in their calendar and work directly from their calendar!  To-Do lists are just ineffective and they are impeding your productivity. A never ending list of items only leaves you overwhelmed and with a false sense of ‘productivity’.  

If you schedule your To Do’s directly into your calendar at a time to get them done, you commit to it and you are more likely to get it done. Less is more – you don’t need a separate list to remind you what you need to do.

“Productivity is less about what you do with your time and more about how you run your mind.” – Robin Sharma

2. Give up on motivation

Productive people don’t always have to be motivated before starting something. They balance discipline with motivation and do what they need to do, regardless of motivation. When we come up with resistance to take action on what we have planned, we might tell ourselves that we are not motivated and we believe that we need to be motivated to complete any task.

If you want to increase your productivity, you need to challenge yourself more in the moment to take action and give up on motivation sometimes. Do what you need to in order to get the results you want in the future. Don’t make decisions based on how you feel now, make them based on what result you are really after.

3. Master your mornings

Wake up early and get yourself into the productive mindset with your routine and diet! Productive people start the day with some sort of routine, whether it’s meditation, exercise or visualization, etc. AND they have a healthy breakfast to fuel them for the day. Your health is everything when it comes to productivity, what you eat directly affects your productivity.

We can just no longer ignore the direct connection any more. Get in the right mindset to start your day and fuel your mind and body to get the most out of it. Starting your day off in any other way undermines your success – there is no doubt.

4. Schedule according to energy

Productive people know their energy cycles and they plan tasks around their energy levels. Why plan something at a time when you know it will be hard to rise to the challenge? Schedule tasks that require focus and concentration for those times of day that you feel the best and you will find it’s easier to follow through and you will be at your best to perform. Identify your filler tasks and complete those when your energy drops. Be more realistic when scheduling your tasks and set yourself up for wins.

“Productivity is never an accident it’s the result of a commitment to excellence, intelligent planning & focused effort.” – Paul Meyer

5. Working backwards

Productive people always focus on those activities that will take them to the next level. They plan backwards, they look at their goals, then identify the tasks they need to do to support those goals. Those tasks get broken down into weekly actions. That’s how they plan.

Don’t only plan on tasks that come in or those which you ‘feel’ or ‘think’ you should be doing. Your day needs to consist of at least one activity that directly supports your longer term objectives, your big project. What sounds like common sense is definitely not common practice.

Create the right habits to achieve your goals, work on adopting easy tips and techniques so you can manage your time and yourself better to get things done.

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Success Advice

You Need to Grow Your Memory in Order to Grow Your Life

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how to improve your memory
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We all have access to the most powerful computer ever created in the universe…our brain. Unfortunately, few of us have ever been taught how to use our minds efficiently, and even fewer have learned how to develop a fabulous memory. Thankfully, like any skill, memorising can be learned and using the correct strategies, your memory can be improved in only days.

One of the best coaches on memory is Dominic O’Brien the eight-time world memory champion. Self-taught after watching Creighton Carvello memorise a pack of cards on the BBC’s Record Breakers programme. Dominic, through his work on memory, has given us many tools and techniques for improving memory.

Below are 5 rules that will help you develop a better memory:

1. The Rule of Five

Probably seen as one of the most significant contributions to the body of knowledge on memory is O’Brien’s Rule of Five. This rule details how to remember things using a strategy of regular staged repetition.

These stages are as follows:

  • First Review:Immediately
  • Second Review:Twenty-four hours later
  • Third Review:One week later
  • Fourth Review:One month later
  • Fifth Review:Three months later

Utilising stage repetition at these intervals ingrains the memory for the long term.

2. The Dominic System

The Dominic System is a system for remembering numbers. The system is a Person Action system where the association between two sets of paired numbers is the person with the action of the next person.

1139 would become Andre Agassi doing a roundhouse kick which is the action of Chuck Norris. This system combined with the journey method allows for long random numbers to be easily recalled without error. The fantastic thing about this system is that you get to customise for yourself with memorable people and unique actions which when combined really make it easy for you to recall numbers. The table below associates each number to a letter.

Number     0     1    2     3     4     5     6     7     8     9
Letter     O     A     B     C     D    E     S     G     H     N

Creating a simple document with pairs of numbers in one column, the letter pairs in the next and an action column will help you learn this system quickly.

“Nothing can substitute for just plain hard work. I had to put in the time to get back. And it was a grind. It meant training and sweating every day. But I was completely committed to working out to prove to myself that I still could do it.” – Andre Agassi

3. The Link Method

This method relies on two essential elements of memory, association and exaggeration. Utilising these two elements, it is possible to link together unrelated objects to allow you to remember them.

Trying to remember a list of five separate words such as: balloon, papaya, gold, football and hat, might go something like this. You imagine seeing a giant balloon and inside the balloon you can see a small papaya, in bursting the balloon the papaya falls out and as it hits the floor a gold football bounces into a large sombrero.

4. The Journey Method

Using location has been a fundamental part of mnemonics almost since time began. Before humans, writing elders would pass knowledge to others using stories of journeys, with each piece of knowledge being associated with a location on the journey.

O’Brien’s system utilises journeys that you would undertake on a daily basis, like your commute to work or train stations on well-known line. Items are then associated and exaggerated along the journey, so for instance if you were trying to remember a list of ten random things you would associate each piece along with a unique ten stop journey and utilise exaggeration to make the items more memorable.

“You are well equipped with an incredible potential for absorbing knowledge…Anything’s possible.” – Dominic O’Brien

5. The Story Method

To remember groups of information, create a story that links them together. Remembering the planets of the solar system and their position relative to the Sun, Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune.

Imagine that Mercury was hitting the nineties as Venus tossed the tennis ball into the air, striking the ball it soared over the net striking the earth and bouncing high into the air, knocking the mars bar out of Jupiter’s hand, and so on.

Developing a good memory will assist markedly in all of your personal development goals as well as assisting greatly in your daily life. The methods above are tried and tested by one of the leading memory champions. Whether you want to become the next World Memory Champion or just improve your recall, the techniques outlined above will assist greatly.

Combining the various elements will create an exponential improvement in your memory that you will find hard to believe, and you will be kicking yourself for not applying them sooner. The best part about using these methods is that they are fun, so enjoy using them.

Which one of these memorizing methods sounds most interesting to you? Share with us below!

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