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5 Publicity Secrets From World Leading Media Experts



publicity tips

6 Months. That’s how long it took me to get on HuffPost. 2 years for my first podcast interview. 1 year until I became a guest in a WebTV show. You can guess, I didn’t know what I was doing. And most of the time I was too scared to get rejected. Rejection feels like physical pain.

Then I saw these people that are constantly getting featured. Like 100 times in 6 months. What are they doing differently from the rest?  And what are the editors, producers and podcast hosts looking for in their guests? How can I make it as easy as possible for them to say “Yes!” to me?

These questions inspired me to seek out 20 high-profile entrepreneurs and DIY-PR experts to have them reveal their secrets to me. Here are 5 of them:

1. Build Your Personal Brand Now

Look at your Facebook, Twitter and Instagram account. What kind of person would post things like you do? How does this person see the world? How do you want to be seen by your target audience?

Add a relevant aspect of your story to that answer, and that’s your personal brand. Of course, there are many more elements to a personal brand, but to get started, this is all you need.

“Branding is what people say about you when you are not in the room” – Jeff Bezos

2. Get Your Media Page Up Fast

The people who decide whether they will invite you to their show need to listen or watch you in action. They want to know what you sound like and how you appear on camera. It doesn’t matter so much what you say, but how you say it.

Usually, you put your past media features on your media page. If you don’t have any interviews, just record yourself talking about your favorite topic. And put your bio on this media page as well. Make it short  (50 – 100 words) and keep it relevant.


3. Create a Pitch They Can’t Turn Down

There is only one question you need to answer with your pitch: How can I make it as easy as possible for them to say “Yes!” to me? All a producer wants is to provide value to their listeners and viewers. And, of course, look good to their higher-ups.

Tell them who you are and how you can help their audience. Avoid words such as “I”, “my”, “me” in your pitch and instead use as much “you”, “your” as possible. List the points you can help their audience with. Or, questions that you know their viewers want answered. Something like this:

“I know your listeners are people who [insert struggles/problems] so I know that this [insert what you can provide] will be valuable.” At the bottom of your pitch, put the link to your media page.


4. Be a Dream Guest

This is more a mindset thing rather than a performance issue. Being an amazing guest means respecting the other person’s time and effort. The media gatekeepers told me that they’d rather have someone fairly unknown who is a dream guest, than someone who is more high-profile, but a pain to work with.

This means showing up on time and having your sh** together. Let them know how much you loved the interview. Share your interview on social and give them public appreciation. And continue to add value to them and build the relationship, because that’s the most valuable thing you get – not the exposure – but the relationship with the host and their audience. This will get you ongoing media attention in the long term.

“Success to me is being a good person, treating people well.” – David LaChapelle

5. Leverage Your Features Into Bigger Opportunities

Add your features to your media page and go bigger with each pitch. Your first interview will not be perfect and just a few people will listen. The podcast listeners, TV viewers and magazine readers are craving for your story, service or product. It’s your job to get up and give it to them.

What tips would you give to help with publicity? Please leave your thoughts below!

Fabian Markl is a self-taught Digital Marketing Manager of a 7-Figure Company with a master's degree in Physics. He loves to get inside people's heads and walk around in them. He believes failure is a tool for learning, like books and online courses. Despite living in a tiny town near the Alps, he enjoys creating things that impact the whole world, like his book unlimited freedom: your guide to an awakened life and his global online conference with 20 High-Profile Entrepreneurs & Do-It-Yourself PR Experts The Publicity Mastery Summit.



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19 Common Characteristics All Visionary Leaders Have



visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Wealth Lessons Everyone Should Hear for Every Stage of Your Life

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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